Win

Alcohol needs to win over a generation that is becoming less interested in alcohol. Your strategy: offer something else

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The alcohol industry has come to an interesting conclusion. Maybe Generation Z is less interested for the drink that millennialsbut that does not make it immune to an age-proof claim: curiosity. Starting from this premise, the companies dedicated to producing distillates and wines have decided to refocus their strategy and bet on new products that appeal to the youngest. And that happens so much for him came no/low as for him tequifresa either Dubai chocolate. The goal is clear: connect with a demographic cohort that seems to be losing interest for alcohol and will decide the future of the industry. What has happened? Basically, Madrid has just said goodbye to the Gourmet Salonone of the largest European fairs for the high-end food and beverage industry. Until then, nothing out of this world or that may be of interest beyond the specialized industry. The curious thing, how has revealed the EFE Agro agency, is that on this occasion at IFEMA not only bottles of traditional wines, craft beers and traditional spirits have been seen. Companies in the sector have wanted to bet on new unorthodox products and flavors to awaken the curiosity of customers. And that (although at first it may seem anecdotal) is of interest beyond the industry. Why’s that? Because the sector is transforming. Just take a look at the newspaper library to check it out. Although Spain chains record tourism figuresin 2024 the sales recorded by the brewery association fell by second year in a rowsomething that had not happened for more than a decade. The figures Advanced by Circana suggest that the outlook was more promising in 2025, although also with surprise: sales of ‘without’ beer increased almost three times as much as those of alcoholic beverages. Its turnover is still much lower than that of ‘con’ beer, but there is a trend change. And the rest of the drinks? The panorama is similar in the case of wine. The Spanish Oenology Federation estimates that in 2025, 9.35 million of hectoliters, 5.2% less than the previous year. As with beer, its demand is very established and has experienced fluctuations in recent years, but that does not mean that wineries are looking for new business niches. For example, the development of ‘without’ wines or the use of new formatslike packaged broth bag-in-box or served directly from the tap. With respect to spirits, the employers’ association estimates that in 2024 their consumption contracted 3.7%which aggravates the fall that had already suffered in 2023. What is the strategy? From what has been seen these days at IFEMA, the industry wants to go one step further. Bottles of tequila flavored with strawberry, melon, peach or even with even more unorthodox flavors have been promoted on the stands. Orujos Panizo, which has been dedicated to the production of spirits for almost 90 years, has launched, for example, a cream liqueur Dubai chocolate. The objective is clear: to take advantage of the wave of popularity of the sweet and reach out to the young public at a time that, the head of the company recognizes, is not exactly good for the industry. The strategy does not seem misdirected. EFE Agro assures that the demand for some fruit creams with tequila is growing by double digits. Of course, the product starts from “very low” figures. Are there more ideas? Yes. To bet on him tequifresa either meloncello the one known as came no/lowpartially dealcoholized or alcohol-free broths. From being practically unknown in the sector, ‘without’ bottles have begun to sneak into professional tastingscontribute millionaire income to some companies and (above all) generate promising business expectations in the medium term. The specialized medium Italian Food News assures that the ‘without’ wine market expects to expand with a compound annual growth rate of 10% until 2033, expanding its market from 2,000 million to around 5,200. Does consumption change that much? It seems so. And the change is especially interesting among Generation Z, the population cohort born between the mid-1990s and the first decade of this century. Although 76% of young people between 14 and 18 years old admit having tried alcohol at least once in their life and 21% have gotten drunk in the last month, their relationship with drinking is changing. At least when compared to previous generations. “Generation Z drinks less than millennials and these, in turn, less than the boomers“, explains to The Country Andera Mellado, promoter of a ‘sin’ beverage distributor. “They’ve seen how their elders drank and they don’t want to get into that.” Is it just supply and demand? No. It’s something cultural. Habits change, the way of find a partner and to enjoy the leisure. They even change events that until not so long ago were inextricably linked to the “open bar”, like weddings. The vocabulary is also transformed. Terms become popular straight edge and Dry January and Anglo-Saxon expressions like superb curious, mindful living either zebra stripingwhich identify new ways of approaching drinking. That of course doesn’t mean that alcohol has disappeared from Generation Z’s radar or there are no more bottles. 28% of young people recognize that in the last month they have binged on alcohol, the so-called bringe drinking. What do the studies say? That in general there is a decrease in alcohol intake. Although Spain has one of the higher levels of consumption, WHO data show that the average per capita has decreased in recent decades. If in 1975 it reached 18.5 l (pure alcohol), in 2022 it was already around 11.7. The study on consumption among younger youth (14-18 years old) from the Ministry of Health also shows a gradual loss of interest in drinking over recent years, especially since the middle of the last decade, although in both cases it is a trend with fluctuations. Images | Panizo Distilleries, Vitaly Gariev (Unsplash), Vitaly Gariev (Unsplash) and Ministry of Health In Xataka | Having a beer or a wine at 65 seems like a harmless indulgence. We have more and more evidence to … Read more

so you can win a Realme 15 Pro Game of Thrones Limited Edition

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One more week, we return with a new exclusive giveaway for the community of Xataka Xtra. The first draw was a 75-inch LG televisionthe second a Nothing Phone (3a) Community Edition of which there are only 1,000 units and now we return with a super, super, super limited product that, in fact, is not sold in Spain: the Realme 15 Pro Game of Thrones Limited Edition. We are going to discover both the device and the mechanics to participate right away, but first it is worth remembering that You can join Xataka Xtra from only two euros per month. This subscription includes access to this exclusive giveaway and all those that will come in the future, as well as unique discounts on digital services, a direct line with Xataka editors in El Consultorio, an exclusive Discord server and much more. And now, yes, the draw. How to participate in the exclusive draw for a Realme 15 Pro Game of Thrones Limited Edition Like all exclusive raffles for Xataka It’s that simple. Make sure you check that box to automatically participate in the exclusive Xataka Xtra draws | Image: Xataka A gesture as simple as a click or a press, depending on where you read us from, will allow you to access this draw and future ones. If you are already part of Xataka Xtra and have participated in previous draws, don’t worry, you don’t have to do anything, so you can ignore this paragraph. As a summary, the draw is as follows: Requirements: be a Xataka Xtra subscriber and resident in Spain (Peninsula, Balearic Islands, Canary Islands, Ceuta and Melilla) Start of the draw: Monday, March 30. End of the draw: Friday, April 10, at 9:00. Winner selection and resolution: Friday, April 10. How will the winner be chosen? From Xataka we will choose a random subscriber and two substitutes. If the winner does not respond within the period stipulated in the legal bases of each draw, the winner will go to the first substitute and, if this does not happen either, to the second. Winning a giveaway does not prevent you from winning in the following ones. You can find the legal bases at this link. Realme 15 Pro Game of Thrones Limited Edition | Image: Xataka Regarding the award, the Realme 15 Pro Game of Thrones Limited Edition has a radically different finish than the standard model, with a black synthetic leather back, gold details inspired by House Targaryen and dragons and a technology that makes the back turn red when exposed to heat. It is a very cool mobile, yes, but also a collector’s item. It is not sold in Spain, but thanks to Realme Spain from Xataka we have the possibility of getting a true fan of the George RR Martin universe to take it home. In Xataka | Subscribe now to Xataka Xtra

so you can win a Nothing Phone (3a) Community Edition

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One of the many advantages included in Xataka Xtra is the possibility of participating in exclusive giveaways. The first, a 75-inch LG QNED evo AI TValready has a winner, and now we go with the second. And this time Xataka Xta subscribers will have the opportunity to get a Nothing Phone (3a) Community Edition. Before getting to know the device and mechanics, it should be noted that if you are not yet part of Xataka Xtra you can Join this community from two euros a month. The subscription not only includes access to this draw (and future ones), but to The Officeto the Discord server and various advantages and discounts on digital services. You have all the information in this link. That said, let’s go with the giveaway. How to participate in the exclusive draw for a Nothing Phone (3a) Community Edition Participating in the giveaway for this device is as simple as having an active subscription to Xataka Xtra and making sure that, in your subscriber area, You have checked the box that can be seen in the image on these lines. That easy. By checking the box you will participate both in this draw and in all those to come, which will not be few. Regarding requirements and dates, the draw is as follows: Requirements: be a subscriber Xataka Xtra and resident in Spain (Peninsula, Balearic Islands, Canary Islands, Ceuta and Melilla) Start of the draw: Monday, March 16. End of the draw: Thursday, March 26, at 11:59 p.m. Winner selection and resolution: Friday, March 27. Nothing Phone (3a) Community Edition | Image: Nothing How will the winner be chosen? From Xataka we will choose a random subscriber and two substitutes. If the winner does not respond within the period stipulated in the legal bases of each draw, the winner will go to the first substitute and, if this does not happen either, to the second. Winning a giveaway does not prevent you from winning in the following ones. You can find the legal bases at this link. Having said that, the raffle that concerns us today is a most exclusive product and of which There are only 1,000 units. The Nothing Phone (3a) Community Edition is a device whose design is inspired by the Game Boy and the PlayStation 1. It is radically different from everything Nothing makes and, practically, a collector’s item. In addition to the striking design finished in blue, the terminal has a 6.77-inch, 120 Hz OLED panel, the Snapdragon 7s Gen 3, 12 gigabytes of RAM, triple camera with three-times telephoto and 5,000 mAh battery. In short, it is not only a beautiful, exclusive and different terminal, but also capable of offering good performance for practically all types of users. In Xataka | Subscribe now to Xataka Xtra

This is how you can win a 75” LG QNED evo AI television

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Xataka Xtra It is already a reality and comes loaded with advantages for subscribers. One of them is that the xatakeros and xatakeras who are part of this community can access exclusive giveaways of products of all kinds, from televisions and robot vacuum cleaners to mobile phones or translators with AI. Is that a little spoiler for the things we have in the oven? Maybe, but also a preview of the level that these draws will have. Today the first giveaway begins: a television LG QNED evo AI 75 inch. Therefore, it is necessary to explain what the dynamics will be not only of this draw, but of all those to come. If you are not yet a Xataka Xtra subscriber and you also want to have the chance to win this and many other prizes in the future, remember that You can join the community from two euros per month. How to participate in the exclusive Xataka Xtra draws Make sure you check that box to automatically participate in the exclusive Xataka Xtra draws | Image: Xataka To participate in the exclusive Xataka Xtra draws, in addition to being a subscriber, you must make sure that you have this box checked in your member area. You can access it directly by clicking on this link or by displaying the side menu and clicking on “Manage subscription”. You will see the access below or next to the modality to which you have subscribed, depending on whether you are reading Xataka from your computer or from your mobile. By simply checking that box you will be participating in the draws. That includes the television one that concerns us today, but also all those that are yet to come. When the day of the draw arrives, all users subscribed to Xataka Xtra who have the box checked will automatically participate, they do not have to do absolutely anything. That being said, here are some frequently asked questions: ¿How the winner will be chosen? From Xataka we will choose a random subscriber and two substitutes. If the winner does not respond within the period stipulated in the legal bases of each draw, the winner will go to the first substitute and, if this does not happen either, to the second. Winning a giveaway does not prevent you from winning in the following ones. How did I find outI will Is there a new giveaway? We will communicate all new giveaways through the website and social networks, as usual, as well as through the exclusive Discord server and our daily newsletter. You can consult the history through this link or watch it directly on the dedicated Discord server channel. How will the winner be contacted? The winner will be notified in the same raffle article, on the Discord server, and will also be notified by email. What products will be raffled? We will raffle products that brands kindly give us, as well as products that we have analyzed and that we consider interesting. For example, a high-end robot vacuum cleaner valued at more than a thousand euros. If it is a product that we have previously analyzed, we will make it clear in the description of the giveaway. Needless to say, we will check it thoroughly before shipping. When will each draw last? 12 days. Do I have to be a Xataka Xtra subscriber to participate in the exclusive draws? Yes, subscribers who are registered on the day of the draw will participate in the draws. The first giveaway: a 75-inch LG QNED evo AI TV As we said before, the first exclusive draw for Xtra subscribers features an LG television, specifically a LG QNED evo AI QNED86 valued at 3,199 euros. It is a MiniLED TV with 2,040 dimming zones, 4K resolution, native 120 Hz, webOS 25 and a ton of AI features to make your life easier. A fully-fledged high-end television that, with the World Cup being held this year, doesn’t sound bad at all. The giveaway begins today, March 4, and the winner will be revealed on March 13. You can find the legal bases in this link. You can only participate in this raffle from the peninsula, but we are working to have raffles for the Balearic Islands, the Canary Islands and even worldwide. We will keep you updated. If you want to participate and choose to take this television, Take advantage of the introductory offer and subscribe. On March 16 we will have a new giveaway that, as we told you, will be really useful. In Xataka | Subscribe now to Xataka Xtra

If the war with Iran lasts more than five days he will not win it

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In major conflicts, strategists used to say that wars are not won only on the front, but in the factories. During World War II, for example, Washington produced more planes in a month than some countries in an entire year, and that industrial difference ended up tipping the balance. Today, that same logic re-emerges in a different and much more accelerated form, one where the speed of production can be as decisive as precision on the battlefield. A war that is measured in warehouses. The war between Iran, Israel and the United States It has stopped revolving around the conquest of positions or classic air superiority and has transformed into something much colder and more arithmetic: a race to see who runs out of ammunition first. An analysis that, in fact, was already circulating before Washington’s initial attacks and that after the first day it became clear. Tehran would not try to compete in air dominance or sustained strategic bombing, but in something simpler and potentially devastating: launching enough missiles and drones to force its enemies to spend more than they can replenish. The question, therefore, is no longer who hits the hardest, but who can sustain the rhythm the longest. The prior notice. As we said, even before this new escalation, senior US officials they had warned that previous conflicts in the region had dangerously eroded interceptor reserves. Systems like THAAD, Patriot either Standard Missile had already been used intensively in previous episodesand the data pointed to significant percentages of the annual stock consumed in a few days of combat. Behind this idea there is a reality: manufacturing these interceptors is neither fast nor cheap, and the industry has been working for years. showing difficulties to increase the rate of production. The problem was not hypothetical: the depth of magazines (the so-called magazine Depth) was already a cause for concern before this open phase of the conflict began. The economic equation: millions against missiles. In other words, Iran has turned cost into your main weapon strategic. In the first few moments alone, it launched hundreds of ballistic missiles, cruise missiles and more than half a thousand drones against targets in Israel and the Gulf. Although the interception rate in places like the United Arab Emirates has been extraordinary, around 92%the bill is brutal. While Tehran invests hundreds of millions in its salvos, defenders they spend billions in interceptors that cost between four and five million dollars per unit, often firing two or more for each incoming threat. In the case of drones, the contrast is even sharper: platforms that cost tens of thousands force the use of expensive interceptors. in hundreds of thousands or more. For every dollar Iran spends, its adversaries may be shelling out between five and ten, and in some segments the ratio skyrockets. up to twenty to one. Submunitions and saturation. Far from reducing the pace, Iran has begun to use some of its most advanced missiles, capable of releasing submunitions during reentry and expanding the impact area, further complicating interception. Videos broadcast In networks they show launchers firing nine or eleven interceptors against a single missile, sometimes without success. The daily figures are eloquent: between 200 and 220 Iranian missiles launched per day against at 700 or even 1,000 interceptors fired by the coalition. Despite massive bombing raids on Iranian bases, mobile launchers and air defenses, launch capacity remains high, with hundreds of missiles and drones still available. The war is becoming a duel of logistical resistance rather than a contest of surgical precision. Four or five days: the critical window. At this point, various analysts agree that, at the current rate, interceptor reserves could be depleted in a matter of minutes. four or five days. This estimate does not arise from speculation, but from a simple intersection between Iranian launch cadence and coalition defensive consumption. Each interceptor fired is one that cannot be replaced immediately; Its manufacture can take months or years. If the conflict extends beyond From that window, the balance could quickly tip, not because Iran manages to destroy all strategic objectives, but because the shield that protects them begins to empty. The American problem. Hence, the disturbing idea for the United States is that if the war with Iran lasts more than those five days, its chances of winning would begin to descend. Not necessarily in immediate territorial or political terms, but rather in the more tangible realm of available ammunition. Every Patriot, THAAD, or naval interceptor fired in the Gulf is a resource that would also be crucial in a hypothetical conflict with China or North Korea. If the campaign becomes a protracted exchange, technological superiority may be neutralized by simple cost arithmetic and production time. Iran appears to have chosen a economic war in the form of missilesand contrary to what it may seem, that choice gives it a structural advantage: it can afford to waste cheaper projectiles for longer than its adversaries can afford to fire theirs. Numbers war. The question that summarizes this phase of the conflict is brutally simple: What will run out first, the Iranian launchers or the coalition interceptors? So far, neither intensive bombing nor the elimination of key targets have reduced decisively Tehran’s launch capacity. Meanwhile, defensive warehouses are being emptied at an accelerated rate. From that prism, the war is no longer decided only in the sky over Tehran or Tel Aviv, but on assembly lines and in the industrial capacity to replace what was fired. Image | Glenn Fawcett, Gieling, Rob In Xataka | The US used one of the oldest practices of war to bomb Iran: reverse engineering with an unprecedented weapon In Xataka | To sink a US aircraft carrier required a weapon that Iran did not have. The arrival of China has just changed everything

The Winter Olympics leave Italy with a debt of 7.8 million dollars. Not to organize them, to win them

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Italy can be satisfied with the Winter Olympic Games, held in its own home. It has gone well. Very good, in fact. Thirty medals in total: 10 gold, six silver and 14 bronze. If we talk about metals in general only there are three nations with a better balance, the powerful Norway (41) and the United States (33). The most curious thing is that this balance is so damn good that now Italy will have to assume a debt of almost eight million of dollars. Success also pays. What has happened? That Italy will have to face a debt of 7.8 million dollars for the Winter Olympics that it just hosted. So far nothing extraordinary if we take into account the large investment carried out by the country to host the Olympics and that a large part of these funds were financed by the Executive itself. The curious thing is that those almost eight million have nothing to do with its status as host or the infrastructure necessary for the tests. The debt has another reason: the sporting successes achieved by Italy. Country Golds Silver Bronze Total Norway 18 12 11 41 USA 12 12 9 33 Italy 10 6 14 30 Germany 8 10 8 26 Japan 5 7 12 24 Debts to earn? Yes. The news (and the calculations that support it) has revealed them Forbeswhich on Sunday echoed the peculiar scenario that Italy faces. In his day the Italian National Olympic Committee He decided to encourage his athletes by promising them huge bonuses if they made it onto the podium. To be more precise, he offered 213,000 dollars in exchange for gold, 106,000 for silver and 71,000 for bronze. What has happened? That incentive seems to have worked and has now generated a million-dollar commitment. Its status as host nation opened the doors to automatic qualification for Italy, but its sports teams have demonstrated a more than notable performance: they achieved 30 medals (10 gold, six silver and 14 bronze), ten more than those achieved in 1994which had been his best winter Olympics until now. In fact, in the global ranking it is only surpassed by Norway, with 41 medals, and the USA, with 33. It is also one of the best positioned in gold medals. It occupies third place in the ranking, shared with the Netherlands. Does it only happen to Italy? No. Although it is true that your case is peculiar. For your report Forbes He contacted 37 delegations who confirm having offered incentives to those athletes who reached the podium. Among those groups, Italy was one of the most generous. Only Singapore, Hong Kong, Poland and Kazakhstan surpassed it, which motivated their sports teams with bigger prizes. For reference, Singapore ‘tempted’ its athletes with $787,000 in exchange for gold in individual sports. Hong Kong paid it at $768,000. What happened in Italy? That the claim worked as well for none of those delegations as it did for Italy. According to the calculations of Forbesthe host country is the one that will have to pay the most now: 7.8 million dollars, well above the second on the list, the United States, with just over three million. Third on the list is Switzerland (1.5 million) and fourth is Poland, whose incentives total 1.24 million. In general, the incentive system varies greatly from one country to another. Not only for its rewards. There may also be differences in how these bonuses are financed (with public funds or with sponsors), in the maximum number of bonuses or if the prizes extend beyond the podium, also rewarding athletes who return home with Olympic diplomas. Italy has also decided to offer bonuses to its para-athletes, so the amount it owes to its most successful athletes could increase not much. In this case, the bonus amounts to $118,000 for those who win the gold, 65,000 for those who win the silver and 41,000 for the bronze. Is it the only relevant figure? At all. The bonus debt is curious, but it is by no means the only relevant figure associated with the Winter Olympic Games that Italy has just organized, with distributed headquarters through Milan, Cortina d´Ampezzo, Verona, Valtellina and Val di Fiemme. Another key data is the investment mobilized by the competition. S&P estimates that the total cost of the Winter Games comfortably exceeded 5,000 million euros. A good part of this spending (about 63%) was public and was dedicated mainly to investments in infrastructure. The other fundamental data is the economic return for the country: some estimates speak of the generation of some 5.3 billion eurosa good part of them thanks to tourism boost. Images | Eric Salard (Flickr) and Simone Ferraro/CONI Via | Forbes In Xataka | The Winter Olympics are facing the most unexpected technological doping: penis punctures

China wants to win the military space race and that is why it is working on a humble project: a space destroyer

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China has underway a space project worthy of ‘Star Wars’. In another context, it could sound like a tremendous exaggeration, but only one thing has to be said: the image that crowns this article belongs to a propaganda video from the Nantianmen Project. Specifically, it is the Luanniao, a larger space aircraft carrier than any aircraft carrier and able to throw hypersonic missiles and unmanned space fighters. More than terrifying, for some, it is simply high-tech theater. Nantianmen. First of all, you have to separate concepts. Nantianmen is a Chinese air force project that began in 2017 focused on the design of a global defense system. This includes practically everything we can think of such as fighters, weapons, autonomous vehicles, transport and launch platforms. It is a program that seeks to explore the paths that Chinese military aviation may have in the future, and it must be understood that, within Nantianmen, there are two types of designs: those that have been brought to the real plane through models and those that are on paper. An example of the first is Baidi, a manned aircraft that would become the jewel in the crown of the People’s Liberation Army Air Force. And an example of the second is the monstrous destroyer Imperial Chinese. Luanniao. The video that I leave above these lines is the one that the state channel CCTV published a few days ago in which we can see… a lot of 3D elements doing movie things. In certain fragments the Luanniao appears, but it is not the first time that this space aircraft carrier can be seen. As pointed out South China Morning Postin 2018, shortly after the project started, the AVIC Global Culture Communication Company – a subsidiary of the Aviation Industry Corporation of China – showed a conceptual model of the Luanniao at an air show. We now have some more details thanks to the most recent CCTV broadcast. According to the network’s data, the Luanniao will make any conventional aircraft carrier look ridiculous: 242 meters long. 684 meters wingspan. Weight of more than 100,000 tons. Capable of carrying 88 unmanned Xuannv fighters both inside and outside the Earth’s atmosphere. And a full weapons team, with particle acceleration cannons and hypersonic missiles. To give us an idea, the American aircraft carrier Gerald R. Ford It measures 337 meters by 77 meters. Pride. In the same video a model of the Baidi appears, a variable geometry wing aircraft that, as we say, seems to be the banner of Chinese aerospace innovation. In fact, the Asian giant is testing its new generation of both combat-ready fighters like those focused on air supremacy and reconnaissance. But, obviously, the one that attracts the most attention is Lunniao. From the network, it was commented that the aircraft carrier will become operational in two or three decades, and military analyst Wang Mingzhi, from the PLA Air Force Command College, affirms that technologies such as those of the Nantianmen Project reflect both the “expectations for future aerospace and space superiority and the directions being pursued to safeguard national security.” “It is not a question of whether they can be achieved, but rather which ones will be done first and when they will be implemented,” pointed out. “China is creating the impression that it is working on technologies that no one else can achieve. It is still ‘Star Wars’ material to inspire the Chinese audience” – Peter Layton Arching an eyebrow. Now, Western analysts are not so optimistic about something that has been described as mere propaganda rather than practical weapons development. Attacking the more earthly issue, defense analyst Peter Layton of Australia’s Griffith Asia Institute point Yes, the Luanniao would surpass both current defenses as storms when flying at an altitude higher than that which surface-to-air missiles and conventional fighter aircraft can reach. The “but” is that the technology to remain suspended at the edge of the atmosphere and launch missiles from there is science fiction. Layton comments that “it would require enormous amounts of fuel and propulsion mechanisms that have not yet been created,” ensuring that China has between 10 and 15 years left to develop the rocket technology necessary to put such an aircraft carrier into orbit. In D.W.space analyst Heinrich Kreft describe the project as “completely unreal from today’s perspective,” but he does not say that it is smoke because “much of what was fiction 20 or 30 years ago is real today.” Other analysts closer to the United States see the Luanniao as something with a single objective: to make the world believe that China has the technology to build this while hoarding resources to do other things. The undeniable. Whether it is psychological warfare, excessive ambition, smoke or something it is really working on, the undeniable thing is that China is taking giant steps in the new space race and weapons. We have already mentioned that they are accelerating the development of combat aircraft with stealth capabilities capable of standing up to whatever the United States deploys near its waters, but they have also joined that “first come, first served” space policy. Beyond satellites and systems that are a threat to security in space – according to the United States – they have been developing satellite technology for years. autonomous spacecraft and of reusable rockets with LandSpacethe answer to SpaceX’s Starship. But, in the end, all that is much more realistic than the enormous ship of 120,000 tons and more than 600 meters in span. But, as Kreft says, 30 years ago we also thought that current vehicles They were science fiction… Image | CCTV In Xataka | The US operation in Iran has staged one of the most impressive milestones of military engineering: the B-2 Spirit

Apple has found a way to win in the AI ​​era without having the best AI: be the door

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Apple has just done something that was unthinkable until recently: publicly admit that you don’t have the best AI. That after fifteen years of trying to make Siri work, with the advantage of hitting first, he gives up. That the brains of Apple Intelligence, including the new Siri, Google will put it. And yet, it has just gained momentum to preserve its dominant position for the next decade. A technological paradox. This isn’t a move Apple should be very proud of, but it has a nicer side: in the age of AI, being the best may not be so important. What matters is being the door. For half a century, the value in technology has been in innovation. IBM, Microsoft, Google, Facebook… they were all winning by creating something that no one else had. The reading with this step by Apple is that that era may be over: if AI models are updated every quarter and the difference between the best and the second is indistinguishable for 95% of users, what sense does it make to spend 50,000 kilos on research to go behind? It sounds sexier, especially to investors, to be the one who charges a toll for each interaction. And for that you don’t need the best model, you need the device that people have in their pockets. That’s the bet: Siri will continue to work, being owned by Apple and running on Apple hardware, but the piece that changes is the intelligence, the LLM. The most expensive piece to develop and the one that possibly provides the least differentiation when you have a billion iPhones. Apple does not give up something that matters to it at all, but rather outsources the part in which it cannot compete. Bittersweet for the company, bitter for its devotees, reasonable for its investors. The real deal is not in what Apple pays, but in what it gets. Google pays 20 billion a year for being the default search engine in Safari, and now sells (or delivers, the terms of the agreement have not been made public) the Apple Intelligence feed. But Apple not only charges, it also receive data on how 1 billion users interact with AI in mobile context: You know what they’re asking. When. How they formulate queries. What do they reject? What do they repeat? Google gets better distribution, and Apple gets tremendously valuable training. If having the best AI is no longer a competitive advantage, what is? OpenAI has the best product. Anthropic has the best technology. Google has the best infrastructure. But Apple has the iPhone. And in a world where AI is gone commoditizingin which one model is valid until the next one arrives three months later, the only moat What holds is the device. There is not so much need to innovate if you control access. You just need what comes through your door to be good enough. AND Gemini is fantastic. Therein lies the problem. In the age of AI, whoever controls the device can live off income by letting others innovate. What incentive does Apple have to really improve AI? As long as Gemini works well on iPhones, Apple won’t care if there are models that are 12% better. Their business is collecting the toll, not pushing the border. Innovation still exists and Google / OpenAI / Anthropic / xAI will continue to compete, but Now it is made by companies that do not capture all of its value while it is exploited by those who do not create it.. Welcome to digital rentism. Where the one who controls the door decides how much those who pass through it should improve. AND “Sufficient” always beats “exceptional” when the decider does not pay for the difference. Apple did the rationally right thing. And that, precisely, should scare us. In Xataka | Alphabet has just overtaken Apple in the ranking of the most valuable companies in the world. The reason is in AI Featured image | Rubaitul Azad, Dennis Brendel

Participate in our giveaway on Twitch and win a Midea PortaSlipt

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There is nothing left for the Xataka NordVPN Awards 2025! In a little week we will meet at the Capitol Cinemas in Madrid to discover the best technological products of the year, so we are waiting for you! As the day arrives, we continue to whet our appetite with the third and final edition of Xataka Live, this time from the hand of Midea. And be careful, a big draw is coming. And in today’s program we will raffle a Midea PortaSplita most peculiar device. Imagine that you combine a Split with a penguin, but you remove all the disadvantages (fixed installation, noise) and keep all the advantages (quiet, portability, efficient). That is, roughly speaking, a PortaSplitand a lucky xatakero or xatakera will be able to take it home completely free. As? Participating in the draw that will take place during today’s Xataka Live, November 12 at 4:00 p.m., on our Twitch channel. We’ll tell you everything right away. How to win a PortaSplit Split holder | Midea Following today’s Xataka Live can have a prize: a Midea PortaSlit. It is an ideal domestic air conditioning device for apartments where it is not possible to carry out a complete installation or rooms without air conditioning. Installation is very simple, to the point that you can do it yourself. It is a really interesting product. To participate in the draw you just need to watch today’s broadcast and stay tuned, since at some point we will ask a question. The first ten people to answer correctly will be assigned a number from one to ten and will advance to the second round. In this one, our presenters will draw a random number from a bag. The participation corresponding to that number will win the prize. One winner and two substitutes will be selected. If the winner, that is, whoever responded the fastest, does not meet the requirements, the first substitute will be moved on. If this one does not comply either, the second one will be resorted to. The winner will be chosen live and must contact Xataka through a whisper in the Twitch chat. In addition, the winner must be over 18 years old and resident in Spain. You still have time to get your tickets for the gala Xataka NordVPN Awards 2025 on November 20 in Madrid! Join us and discover the best technological products of the year in a free event full of gadgets, humor and surprises. Advice offered by the brand The legal bases can be consulted at this link. Below, we summarize the dynamics: During today’s program (November 13, 16:00-17:00), we will ask a question. The first ten people who answer correctly in the chat will be assigned a number and will advance to the second round. The presenters will blindly draw a number from a bag. The participation corresponding to that number will win the prize, in this case a Midea Portasplit. In addition, two more numbers will be drawn corresponding to the two substitutes. The requirements to participate are to be of legal age (18 years) and resident in Spain. If the winner does not meet the requirements, the first alternate will be moved; If he does not comply either, the second substitute will be used. This content is a sponsored collaboration between Xataka and the brand, without agreements on the script or selection of topics. The editorial content is prepared entirely by Xataka. Image | Xataka In Xataka | Xataka NordVPN 2025 Awards: reserve November 20 for the great annual technology festival

Elon Musk is trying to win the AI ​​race by creating the Wikipedia of AI. We have many questions

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Grokipediathe new online encyclopedia created by xAI, is now available. The project that Elon Musk has been talking about for some time is just what we expected: a version of Wikipedia in which the content has been generated by Grok, the AI ​​model developed by Musk’s company. And that is precisely the problem. What is Grokipedia. Basically, a copy of Wikipedia in which, as we say, the writing of the texts is done by Grok. The design is simple, with a home page that is a search engine. The articles follow the design of Wikipedia and its structure of different headings and photos. At the moment there do not seem to be any photos in those articles, and Grokipedia does not currently allow users to edit those pages either. If AI makes mistakes, how can we trust AI? The essential question that determines the validity of the idea of ​​Grokipedia is precisely that. Considering that AI makes things up and makes mistakes, what can you expect from an online encyclopedia created by an AI model? Grokipedia on the left, Wikipedia on the right. The PS5 article is an absolute copy of the Wikipedia original. Content “adapted” or directly copied from Wikipedia. Some Grokipedia pages display the message that the content has been adapted from Wikipedia taking advantage of the Creative Commons Attribution-ShareAlike 4.0 license. This happens, for example, with the article dedicated to MacBook Air. In other articles such as that of the PlayStation 5 That message falls short because the article is basically the same as Wikipedia’s. An encyclopedia with biases. In Grokipedia there are signs that the theoretical neutrality and objectivity that should be fundamental pillars of such a project are faltering. As indicated in Wiredthere are worrying examples such as the one that talks about the slavery of African Americans in the US in which they talk about “ideological justifications.” In an entry about “gay porn“false information is shown indicating that the proliferation of these contents fueled the AIDS epidemic in the 1980s. In the entry on the genre, Grokipedia indicates that “gender refers to the binary classification of humans as males or females based on biological sex.” Wikipedia start entry stating that “Gender is the range of social, psychological, cultural and behavioral aspects of being a man (or boy) or woman (or girl), or a third gender.” In the image and likeness of Elon Musk. and the article about Elon Musk It contains 11,000 words and 300 citations/references compared to the 8,000 and 523 of its Wikipedia version. In both encyclopedias there are curiosities about that article, and for example in Wikipedia there is a section dedicated to Musk’s controversial greeting which is not on Grokipedia. And on the opposite side, Grokipedia does have mention of the “fart guy” controversy which is not available on Wikipedia. This is just the beginning. This version “0.1” of Grokipedia contains 885,000 articles, while Wikipedia has more than 8 million entries. In 2017 Elon Musk posted a tweet in which he praised the work of Wikipedia, but over time that perception changed, probably due to the comments included in the entry about him on Wikipedia. This year tweeted the message “Stop financially supporting Wikipedia until balance is restored!” The danger. Although Elon Musk assures that Grokipedia is open source and anyone can use it for free, it remains to be seen the ability that its users will have to edit articles created by AI. The risk is that this project poses a new attempt to control the conversation, and as he says entrepreneur Gary Marcus, “whoever writes the encyclopedia controls the narrative.” Jimmy Wales warns. The creator of Wikipedia, Jimmy Wales, indicated in an interview in The Washington Post a few days ago that he was curious to know what Grokipedia would end up being, but that he did not have too many expectations about the result. For him, AI language models “are simply not good enough to write encyclopedia articles. There will be a lot of errors.” Lauren Dickinson, spokesperson for the Wikimedia Foundation, explained in The Verge how “Wikipedia knowledge is and always will be human.” Problems for the free and human-created encyclopedia. Even so, Wikipedia is threatened by AI. Not only because this legendary online encyclopedia has been the great manual for training AI, but because it is suffering a traffic crisis. The xAI project is the latest attack on that source of knowledge and information, which, from being under control and editing completely carried out by human beings, now cedes those editing and writing tasks to xAI’s AI model, Grok. Image | dvids In Xataka | There is a reason why Wikipedia resists as the last human bastion against AI: because its editors rebelled

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