interested

is that we are not interested in the least

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The United States struck first. Europe’s response was to negotiate. That was the first reaction of the European Union to the 25% tariffs imposed by Donald Trump’s Government on cars, the parts that make them up, steel and aluminum. Also to the 20% tariff in flat rate format that the United States imposed on all European Union countries in April 2025 when a trade war broke out that is still ongoing. Faced with the American attack, the first thing the European Union did was negotiate. Logical if we take into account that Europe is risking the future of many sectors, but the automobile is especially critical. According to UGTOn average in Europe, 3.2% of employees in each country work in the production of vehicles and engines or in activities associated with them such as repair or distribution and sales. The document mentions the Draghi Reportthe result of a study commissioned by the European Union from the former president of the European Central Bank to seek solutions to the European economic decline in the face of emerging powers. It noted that in Europe there are 13.8 million people working in the automobile sector, representing 6.1% of the active population. According to the European CommissionIn 2025, vehicles worth 38.9 billion euros were exported to the United States. Only the United Kingdom, which bought cars worth 34.3 billion euros, rivals this country. To this we must add that many European vehicle manufacturers produce in Mexico or Canada as bridges to cheaper entry into the United States. The result was immediate. The Group Volkswagen stopped its deliveries in the United States and its shipments by rail from Mexico. Mercedes considered reduce your offereliminating the smallest models that report the lowest profit margin. BMW chose to absorb the tariffs softening the blow as best as possible. And Stellantis sent home to workers inside and outside the United States to produce fewer cars. Finally, an agreement was reached whereby European cars would pay 15% in the United States while a red carpet was laid out in the opposite direction. It wasn’t coincidence. An impossible response proposal As we say, in search of a solution, the European Union put on the table a non-existent tariff for cars arriving from the United States. In The World they collected the words of Ursula von der Leyenpresident of the European Commission, recalling that this same proposal had already been put on the table two months before. However, the European Commission stressed that they did not receive an adequate response then. And the same thing ended up happening two months later. In April 2025, Donald Trump went before the cameras to threaten China with raising tariffs even further and to indicate that he is not convinced by the European proposal. For the president of the United States, it was not enough. “The EU has been very tough over the years. I always say that it was formed to hurt the United States in trade. That is the reason why it was formed (…) They came together to create a monopoly situation, to create a unified force against the United States in trade. (…) We pay for them to protect them militarily and they play us in trade. So it is not a good combination,” he stressed in words collected by The Country. The problem for Europe is that the trade deficit of the United States with Europe in the purchase and sale of cars was and continues to be very high. And the North American Government is not willing to accept that Europe compensates part of these losses (and other products sold to the United States) with services. Despite everything, the balance remains positive for Europe, as seen in this graph of elDiario.es. According to ACEA15% of the vehicles exported by Europe are destined for the United States. However, the value is high because 22% of the money made from exports to the entire world comes from the United States. Those 38.5 billion euros contrast with the 7.7 billion euros that we import from the country. By units, Europe had shipped 749,170 light cars to the United States the previous year, while we had purchased 164,857 vehicles. On average, a car sold to the United States costs about 51,400 euros. Back, each car sold by the United States to Europe costs about 46,800 euros. This explains to us that if the United States only wants a balanced trade balance between entry and exit of vehicles, it is almost impossible to achieve. But there are many reasons why Europe cannot match the sales that the United States makes of our cars. Firstly, due to a purely cultural problem, the United States does not manufacture cars that fit the European philosophy. In general, they manufacture extremely large cars for European cities, with larger and more fuel-efficient engines than European ones. And not only that, the United States has encountered the problem that a large part of the automobile manufacturing industry has left the country to locate in Mexico and Canada. Trade agreements with these countries allow them to sell cars “American style” by producing them cheaper than within their borders. Europe has been finding a productive market for each car. Those with a higher cost (but a higher profit margin) are manufactured, above all, in Germany and France where costs are higher. The smallest ones are produced in Spain or in countries with lax trade agreements such as Morocco or Türkiye. Only within its borders (Germany and Poland) do distortions occur, such as that between the United States and Mexico and Canada. The problem for the United States is that the Europeans do manufacture cars that are of interest there, sending them from Europe or from Mexico and Canada, but they also already manufacture the cars that the Europeans themselves are interested in. The United States manufactures a type of vehicle that is little in demand in Europe and, in fact, brands like Ford have been manufacturing the vehicles that interest us … Read more

Alcohol needs to win over a generation that is becoming less interested in alcohol. Your strategy: offer something else

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The alcohol industry has come to an interesting conclusion. Maybe Generation Z is less interested for the drink that millennialsbut that does not make it immune to an age-proof claim: curiosity. Starting from this premise, the companies dedicated to producing distillates and wines have decided to refocus their strategy and bet on new products that appeal to the youngest. And that happens so much for him came no/low as for him tequifresa either Dubai chocolate. The goal is clear: connect with a demographic cohort that seems to be losing interest for alcohol and will decide the future of the industry. What has happened? Basically, Madrid has just said goodbye to the Gourmet Salonone of the largest European fairs for the high-end food and beverage industry. Until then, nothing out of this world or that may be of interest beyond the specialized industry. The curious thing, how has revealed the EFE Agro agency, is that on this occasion at IFEMA not only bottles of traditional wines, craft beers and traditional spirits have been seen. Companies in the sector have wanted to bet on new unorthodox products and flavors to awaken the curiosity of customers. And that (although at first it may seem anecdotal) is of interest beyond the industry. Why’s that? Because the sector is transforming. Just take a look at the newspaper library to check it out. Although Spain chains record tourism figuresin 2024 the sales recorded by the brewery association fell by second year in a rowsomething that had not happened for more than a decade. The figures Advanced by Circana suggest that the outlook was more promising in 2025, although also with surprise: sales of ‘without’ beer increased almost three times as much as those of alcoholic beverages. Its turnover is still much lower than that of ‘con’ beer, but there is a trend change. And the rest of the drinks? The panorama is similar in the case of wine. The Spanish Oenology Federation estimates that in 2025, 9.35 million of hectoliters, 5.2% less than the previous year. As with beer, its demand is very established and has experienced fluctuations in recent years, but that does not mean that wineries are looking for new business niches. For example, the development of ‘without’ wines or the use of new formatslike packaged broth bag-in-box or served directly from the tap. With respect to spirits, the employers’ association estimates that in 2024 their consumption contracted 3.7%which aggravates the fall that had already suffered in 2023. What is the strategy? From what has been seen these days at IFEMA, the industry wants to go one step further. Bottles of tequila flavored with strawberry, melon, peach or even with even more unorthodox flavors have been promoted on the stands. Orujos Panizo, which has been dedicated to the production of spirits for almost 90 years, has launched, for example, a cream liqueur Dubai chocolate. The objective is clear: to take advantage of the wave of popularity of the sweet and reach out to the young public at a time that, the head of the company recognizes, is not exactly good for the industry. The strategy does not seem misdirected. EFE Agro assures that the demand for some fruit creams with tequila is growing by double digits. Of course, the product starts from “very low” figures. Are there more ideas? Yes. To bet on him tequifresa either meloncello the one known as came no/lowpartially dealcoholized or alcohol-free broths. From being practically unknown in the sector, ‘without’ bottles have begun to sneak into professional tastingscontribute millionaire income to some companies and (above all) generate promising business expectations in the medium term. The specialized medium Italian Food News assures that the ‘without’ wine market expects to expand with a compound annual growth rate of 10% until 2033, expanding its market from 2,000 million to around 5,200. Does consumption change that much? It seems so. And the change is especially interesting among Generation Z, the population cohort born between the mid-1990s and the first decade of this century. Although 76% of young people between 14 and 18 years old admit having tried alcohol at least once in their life and 21% have gotten drunk in the last month, their relationship with drinking is changing. At least when compared to previous generations. “Generation Z drinks less than millennials and these, in turn, less than the boomers“, explains to The Country Andera Mellado, promoter of a ‘sin’ beverage distributor. “They’ve seen how their elders drank and they don’t want to get into that.” Is it just supply and demand? No. It’s something cultural. Habits change, the way of find a partner and to enjoy the leisure. They even change events that until not so long ago were inextricably linked to the “open bar”, like weddings. The vocabulary is also transformed. Terms become popular straight edge and Dry January and Anglo-Saxon expressions like superb curious, mindful living either zebra stripingwhich identify new ways of approaching drinking. That of course doesn’t mean that alcohol has disappeared from Generation Z’s radar or there are no more bottles. 28% of young people recognize that in the last month they have binged on alcohol, the so-called bringe drinking. What do the studies say? That in general there is a decrease in alcohol intake. Although Spain has one of the higher levels of consumption, WHO data show that the average per capita has decreased in recent decades. If in 1975 it reached 18.5 l (pure alcohol), in 2022 it was already around 11.7. The study on consumption among younger youth (14-18 years old) from the Ministry of Health also shows a gradual loss of interest in drinking over recent years, especially since the middle of the last decade, although in both cases it is a trend with fluctuations. Images | Panizo Distilleries, Vitaly Gariev (Unsplash), Vitaly Gariev (Unsplash) and Ministry of Health In Xataka | Having a beer or a wine at 65 seems like a harmless indulgence. We have more and more evidence to … Read more

the only thing we are interested in is going to concerts

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He SGAE 2025 Yearbook It comes with its data about the general state of culture in our country, and a series of figures stand out above the rest: those of the music scene. While cinema and television plummet, portraying a state of affairs that cannot overcome not only the pandemic, but the 2008 crisis, the concert and pop events scene demonstrates absolutely enviable health. Music yes. The growth that music has shown in all its aspects has been overwhelming: 32.3% in number of concerts, 20.6% in audiences and 77.1% in income, all compared to 2019, before the pandemic. Ticket sales have almost tripled if we compare it with 2008, an absolute moment of prosperity before the last recession on a global scale and it is the only sector that has fully completed the recovery and continues to rise. It is a phenomenon that goes beyond pop music: classical music is also having a good time, although attendance remains slightly below previous levels, at 9% less. Still, the upward trend is indisputable. More data. For example, according to figures presented by the Association of Music PromotersSpain closed 2024 with a record turnover of 725.6 million euros in ticket sales, a jump of 25.32% compared to the previous year. It is the third consecutive year surpassing historical marks, consolidating a trend that places our country as one of the most powerful markets in Europe. The festivals generated 398 million euros, growing by 30.9% year-on-year in 2024. The progression is spectacular: from 459 million in 2022 to 579 million in 2023until reaching the current 725 million. If we compare with 2008, the pre-pandemic reference year, Collection has practically tripled. The film festival. While music celebrates, Spanish cinema goes through one of his worst moments: falls in most indicators in 2024 and has not reached the box office revenue of 2019. Theaters registered between 71 and 73 million spectators in 2024, with a drop of 5-6% compared to 2023 and a collection that barely It touched 477-485 million euros. The figure contrasts with the 105 million viewers in 2019, showing that post-pandemic recovery has stalled. Among other causes, the strike of scriptwriters and actors in Hollywood during 2023 delayed key premieres, leaving a catastrophic first semester. We don’t watch television. Traditional television is not immune to the debacle either. Average consumption fell to 163-171 minutes per day per viewer, marking a historic low. Compared to a decade ago, the drop reaches 30%. It is obvious who is behind this fall: the massification of audiovisual entertainment through streaming platforms. streaming. Because. The triumph of live music responds to a demand for unique, non-canned experiences that domestic consumption does not satisfy. Spain has established itself as a mandatory stop on the big international tourswith an infrastructure of festivals that attracts cultural tourism during all year. The tax incentives implemented since 2019 and improved in 2021 have facilitated investments in increasingly ambitious productions. In other areas the physical format may have disappeared, but in musical terms the live show has become a premium experience: young audiences prefer to spend 80 euros on a festival than 8 on a movie ticket. The music takes over. Pop live shows emerge as the only Spanish cultural industry with sustained growth, although behind its figures there are not so positive realities: as the analysis of the SGAE yearbook has made clear, job insecurity persists in all sectors and at all levels (from technicians to creatives) despite the million-dollar records. And another thing: the tendency to gigantism of musical events brings with it its own risks, with festivals becoming the minimum unit of expression of music and sweeping away what was previously the norm, small and medium-sized venues for artists of not so colossal sizes. According to Pollstar dataonly the hundred most successful tours in the world (that is, all macro concerts) achieved a combined collection of 9.5 billion dollars. That is, once again we are talking about something that is not exactly music. Header | Tijs van Leur in Unsplash In Xataka | Cinemas yes, festivals no: where the battle is being won to bring in food and drink from abroad

Latin America has begun its railway rebirth and there is someone very interested: China

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The appearance of the railroad and the Expansion of your infrastructure It marked a point and apart. It was the beginning of a new era of mobility for people and, above all, for goods. However, it did not develop at the same speed worldwide. The US prioritized goods against travelers, while Europe, Japan either China They focused on the population movement. In Latin America, history is somewhat more complicated, but they want to catch up with dozens of projects and billions under their arm. It is already considered as the railway reborn in Latin America, and China has a lot to say. Difficulties. Talking about Latin America as a single entity is wrong, but there are elements that many of their countries share, and one is the topography. They are territories that have great natural obstacles such as mountains and jungles that would have to be overcome. They also have a geographical dispersion Great, raising costs when connecting farther and more isolated regions. It is a very different situation from that of the great European or American plains. Priorities. There are not just problems Logistics: The priorities when developing the first networks were not the current ones. Instead of thinking about ways of bringing people from one place to another with ease or creating large merchandise nuclei that nourish with a large railway network, many of the lines were born with a very concrete objective: connect agricultural or mining farms with export ports. The priority was to move the material outside the country, so a comprehensive network was not designed (in many cases) that moved goods and passengers between large cities or countries, leaving unconnected systems that are not very useful for internal transport. Obviously, the privatizationpolitical conflicts and state weakness fragmented all plans, causing a long -term lack of vision, in some cases, which prevented optimal development of networks. Change of course. For example, Argentina, Mexico or Brazil lived the railway boom at the beginning of the 20th century, but once that period spent, many systems came into decline and succumbed to disconnection. However, things are changing. One of the greatest examples is Mayan trainthe great tourist project of Mexico that, using old tours, sought to create a tour of some of the country’s largest archaeological treasures to put them in value and Promote tourism Without heating your head with trips. It is not the only project. Recently, the administration of Claudia Sheinbaum said he plans to launch some 3,000 kilometers of paths for passenger transportconnecting the main cities of the interior of Mexico with Texas and Arizona. In other countries such as Argentina -16 billion dollars in modernization of roads with financing of CAF and Chinese companies-, Chile and Peru -with the corridor of the Peruvian coastal network and Metro and Tram- or Colombia projects, steps are also being taken for that modernization, but if Mexico handles one of the largest projects, that of Brazil is not far behind. Latin America is dreaming big. There are multiple rail initiatives. Most countries seek to improve and modernize their rail systems to build non -pollutant networks, “Héctor Varela, CAF Transport Specialist Colossal. It is estimated that the Latin American giant has 50 planned projects for those who will need 81,600 million dollars and, in addition to Metro projects, highlights the expansion of its passenger network and something that compared to the Panama Canalbut of the trains. The first, the country wants to expand its transport network of 2,007 kilometers up to 4,500 kilometers by 2054. Bioceanic Ferrovia. On the other hand, we have a project that has become One of the most ambitious of South America. The Bioceanic Ferroviaor bioceanic rail corridor, It will be a line which will unite Pacific and Atlantic connecting the port of Santos in Brazil with that of Bayóvar in Peru. It will cross key territories from Brazil, Bolivia and Chile with a total of 3,700 kilometers of roads and with possible ramifications to Paraguay and Argentina. The objective is to transport more than 10 million tons of goods per year (with the focus on agricultural product and strategic goods such as minerals). It is that “Panama Canal by train ”that will help reinforce trade between these countries, but also allow China to move rapid merchandise to and from Brazil. In fact, China plays a role central both in financing and in the conception of megaproject, since it is a form of position themselves strategically in the region. Challenges and pocket. In total, it is estimated that Latin America has 155 rail projects on the table, with an estimated investment of 384,000 million dollars until 2050. As we read in BnamericasIn addition, this need for money is distributed quite equitably among the different countries: Brazil would need 81,600 million dollars. Colombia 74.2 billion dollars. Peru about 63.9 billion dollars. Mexico another 63,200 million dollars. These are the estimates of the Development Bank of Latin America and the Caribbean, but also of money, land and climatic conditions will be a challenge. In recent months, in one of the segments they had to paralyze The works due to rainfall that exceeded 1,000 milliliters, but in addition, very mountainous areas that will make construction will have to go through, although some sections are estimated They will start to work in 2028. Likewise, taking into account that it is an unprecedented work, colossal interstate coordination is also required that can be affected if there are changes of government and a last minute revenue. Images | Terra Chillán, The Guille! In Xataka | If something has taught us summer is that Spain does not need more trains. Simply need to work

Intel is closer than ever to be chopped. A giant is interested in buying its chips factories

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The possibility of intelid for a long time. Two years before get out of this companyPat Gelsinger, the former Director General of Intel, He acknowledged that he saw with good eyes The possibility that the network of integrated circuit factories is somewhat broken down from the company’s matrix. At that time, More than three years agothis was already an interesting option to increase the competitiveness of its chips production plants, and in current circumstances it seems even more advantageous. At the beginning of last April Reuters and The Information assured that the Board of Directors of Intel and TSMC had reached a principle of agreement that was pursuing to constitute a joint company that would be responsible for the management of Intel semiconductor factories. Its plan was that TSMC would have a 20% participation in the new company, so presumably Intel would maintain a majority participation. Finally, this initiative did not come to fruition, but the possibility of splitting the Intel chips factories of the company’s matrix is still on the table. And now it is the Japanese investment group SoftBank who, According to Financial Timesis interested in controlling the Intel Integrated Circuit Production Infrastructure. SoftBank has something very important: the support of the US government As we explain yesterday, SoftBank has injected into Intel 2,000 million dollars, which has consolidated it as the sixth main shareholder of this company. According to Reutersthis Japanese company has promised not to participate in the Board of Directors, and it will not buy integrated circuits produced by this American chip manufacturer. However, SoftBank’s plan does not end here. And is that, According to Financial TimesMasayoshi Son, the general director of this investment group, is interested in Intel chips factories. SoftBank has promised not to participate in the Board of Directors of Intel In fact, again according to this means of communication of British origin but currently in the hands of the Japanese company Nikkei Inc., before formalizing the injection of 2,000 million dollars in Intel, SoftBank communicated to the board of directors of this company its interest in its interest in Buy the full semiconductor production subsidiary. A priori it is reasonable to anticipate that the US government would not see with good eyes that a foreign company is done with the total control of Intel chips factories, but SoftBank is not any company. The most important initiative of how many has launched the Trump administration to protect US leadership in the field of artificial intelligence (AI) is The Stargate project. And this plan is led by an American company, Openai, and another Japanese: SoftBank. The company directed by Sam Altman is responsible, in broad strokes, for the development of technology and infrastructure management. And Masayoshi’s company are responsible for financial administration. Stargate will cost no less than 500,000 million dollarsand it is evident that the US government Trust SoftBank. During the next few weeks we will check if the purchase of Intel Prosper Chips factories, but all likelihood the administration will not be an obstacle. Image | Intel More information | Financial Times In Xataka | The next revolution of the chips is approaching. Intel, Samsung, TSMC and AMD already work on glass substrates

Millions of people are interested again in Chatgpt. The problem is that he has achieved it by violating copyright

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Networks had long since They didn’t go so crazy with an artificial intelligence tool. Normally there is a certain bustle when something attracts more attention to the account, but what has happened with the generation of chatgpt images based on GPT-4O It does not make any meaning. The generative AI has achieved something that had not achieved: surprise the user on foot. And he has done so shows one of the greatest criticisms of this technology: the violation of copyright. Content ©. In recent hours, social networks have been filled with memes, images and avatars edited by ChatgPT for look like Studio Ghibli drawings. The images are really spectacular, to César what is from Caesar, but it is not convenient to forget that an AI knows how to generate an image of a horse because, among other things, it has been trained with millions and millions of images of horses. Click on the image to go to Tweet. Otherwise. If an AI like chatgpt-4o is capable of converting or generating an image With the style of a specific author It is because it knows what the concrete author’s style is like. That is, ChatGPT-4O must have been trained with related content, based or generated by the study founded by Hayao Miyazaki. And what about that content? Which is beautiful, emotional and close, but not free or public domain. It is contained in copyright, an issue that has brought to ChatgPT and head OpenAi since its inception. It is no secret. Of course not. Chatgpt was trained with a huge amount of data obtained from the Internet, websites, books, publications in social networks, academic articles, etc. Content that can be freely accessible, but not for that reason. An image that is “on the Internet” is not “on the Internet”, is housed on a server that can belong to a company and can have (and surely) copyright. That you can see and download it for free to your mobile to use the wallpaper does not mean that you can print it and sell it or illustrate the cover of your next novel with it. Click on the image to go to Tweet. “Live artists”. Openai claims to have opted for a “conservative approach” for the images that use the work of other artists and have “added a denial that is activated when a user tries to generate an image with the style of a living artist.” Like Miyazaki, for example. Before the flood of images generated with the style of the Japanese cartoonist, a company spokesman has told Business Insider that Openai will prevent “generations with the style of individual individual artists”, but will allow “broader studies styles.” In other words, Hayao Miyazaki no style, Studio Ghibli style yes. Which has its ironic point, because in the year 2016after seeing a demo of an animation generated by AI, the teacher Miyazaki said “I would never want to incorporate this technology into my work. I firmly believe that it is an insult to life itself.” My neighbor Totoro | Image: Studio Ghibli The style. It should be noted that no one can prevent someone from doing works with the style of Miyazaki or Studio Ghibli. The style is not protected per se. Another story, and is where the quid of the matter is, is to use protected works to train an AI capable of replicating that style. That is the real problem. We could understand it as the fan art: You can make an illustration of Pikachu, print it and put it in your room, no problem. What you can’t do is sell that illustration. OpenAi’s headache. This access and use of copyright content for commercial purposes has earned Openai some other complaintbeing the most important that of New York Times. Getty also denounced Stable Diffusion for having used their images to train models, Anthropic was denounced By a group of authors for having used their books to train Claude and a goal, apparently, downloaded 81.7 TB of books With copyright to train your models. The conclusion is clear and we have addressed it on occasion: The price to be paid for having artificial intelligence is the looting of all the contents on the Internet, beyond that AI companies They support and hide in the Fair Use. With generative artificial intelligence it seems to have assumed that if it is on the Internet it is free, and the reality is that it is not always. All large AI companies have ignored Copyright laws And, for the moment, there is no consequences. The debate, however, is far from finishing and probably this is not the last time it is put on the table. Cover image | @MDURBAR In Xataka | The generative AI has a huge problem with the content without a license to train. Adobe is trying to solve it

The AI ​​had not getting excited or interested beyond the niche. That has changed the Miyazaki style

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We had been on the plateau for almost two years. After the initial explosion of Chatgpt At the end of 2022, AI had followed a predictable path: incremental improvements, grandiloquent ads and increasingly technical products that, paradoxically, moved the general public away from the conversation. We were momentarily impressed by some new function, such as The advanced voice of chatgptbut The AI ​​was becoming something dense. We were immersed in debates about reasoning models, hallucinations, generational differences. A universe of impenetrable jargon that was moving the conversation about AI from the initial astonishment to arid technicalism. The result has been a gradual disconnection: specialists discussing models architectures and general public passing page. Wake me up When there is something painted again. It is as if we had forgotten what captured our attention in the first place. It was not parameter optimization or performance evaluations in Benchmarks What fascinated us, but the ability of AI to surprise us, to do something that we intuitively recognized as “magical.” The AI ​​had become bored precisely when it became obsessed with becoming useful. And suddenly, Miyazaki style enters. Chatgpt’s new capacity to generate images of any style, including that of the Japanese anime teacher, has achieved what hundreds of technical advances could not: return the AI ​​to Zeitgeist culturalto everyday conversations, to WhatsApp groups. Seeing Jesús Gil in his jacuzzi as if he had come directly from Studio Ghibli is immediately understandable, shared and, above all, fun. It does not require a doctorate in automatic learning to appreciate it. Nor does he demand that we put the tie in front of Excel to enjoy it. The lesson is clear: so that technology really permeates beyond the niche, it must appeal to our game capacity, not only to our productivity. The ‘chanantes’ moments of Spanish history reimagined as anime remind us that the true mass technological adoption occurs when the tool allows us to express ourselves culturally, when it amplifies our shared creativity and our common references. In the meantime debate about How AI will transform work And if we should be retouting our LinkedIn, We had forgotten their ability to transform our cultural expressions. And perhaps that is what really determines its long -term relevance. In Xataka | Openai already plans hyperavanized agents with the capacities of a human doctorate. Baratitos will leave: 20,000 euros per month Outstanding image | Xataka with chatgpt

Spanish companies interested in green hydrogen have found a very succulent destination to invest: Morocco

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Morocco aspires that renewable energies Represent 52% of its capacity installed in 2030. At this time its percentage is 45%so, to get to the estimated, he wants to achieve it through green hydrogen. Among the companies selected to lead this initiative are Spanish companies. The project. A Moroccan Government Committee has selected five consortiums to develop six green hydrogen projects which will allow the production of ammonia, steel and industrial fuel. The investment has reached a total of 319,000 million Dírhams (32.5 billion dollars), which includes the participation of companies from different countries, including Spain: ACCIONA and CEPSA. This meeting enters within the framework of the “offer of Morocco”, where these works will take place in the three provinces of southern Morocco, which include the areas of Dakhla-Rio de Oro, LaAyoune-Sakia El Hamra and Guelmim-Noun, all located in the Occupied Western Sahara. The agreement with Europe. We all know that Europe is going through a deep crisis with The gas situation. Recently, the possible reopening of the controversial Nord Stream 2 creates more headaches, because He will get caughtbetween the United States and Russia. However, the EU member states are still sought alternatives to supply gas and there Green hydrogen. Morocco You have seen a chance To participate in the Green Pact of the European Unionwhereby an objective of importing 10 million tons of renewable hydrogen is established by 2030. In this way the Norafrican country becomes a key actor for the EU. An investment with contradictions. Despite Morocco’s attraction as a partner in the energy transition, Your recent decision To give to Israel 34,000 km² in the Atlantic for gas exploitation has generated a strong controversy in Spain. This measure has aroused diplomatic tensions, since the ceded waters could conflict with areas of interest with the Iberian country. In addition, Spain has different points in its green hydrogen orography becoming a direct rival. In fact, almost 40% of the 5,200 MW In hydrogen projects presented in Europe they come from Spain. The problem is even bigger. However, the projects are not free of controversy and that the Moroccan government has announced that it will offer up to 30,000 hectares of land to each project once a preliminary agreement is signed for the construction of electrolysis plants. The territory where They will operate is a disputed area And now the Spanish companies, acts and Cepsa, will work in this area, which could increase diplomatic tensions With Spain and the Sahara. In addition, the fact that Morocco is exploiting areas in Western Sahara for international projects could generate even more conflicts in the political and territorial sphere. Other companies at stake. The development of green hydrogen in Morocco has also attracted a variety of international companies, each with its own strategy. On the one hand, on Europe side will be a German company, Nordex, specialized in renewable and two French energies, extremely known in the world of energy, totalenergies and Engie, which will focus on producing ammonia from green hydrogen. On the other hand, in the area of ​​the Arabiga Peninsula, there is the Taqa company of United Arab Emirates that will invest in the production of ammonia, fuel and steel, and the Saudi Acwa Power will focus on the manufacture of steel. On the other hand, as the presence of China could not miss with the EUG and China Three Gorges companies dedicated to ammonia production; While the United States, with the Ortus company, will focus on the production of green ammonia. Image | Pxhere and Flickr Xataka | Cheaper, durable and ecological: a new material with the help of ruthenium wants to change the rules of green hydrogen

In the midst of the countdown to its disappearance, a buyer has become interested in TikTok: MrBeast

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The youtuber MrBeastthe YouTuber with the most subscribers in the world and whose figure has completely transcended the figure of the traditional YouTuber, has presented a formal offer to buy TikTok together with a group of institutional investors. He has told it himself. On TikTokclear. Why is it important. TikTok must find a non-Chinese buyer in 75 days, or it will be permanently banned in the United States, where it has 170 million users. The context. The social network was briefly turned off on Saturday in the United States following a court order, but was back up and running when President Trump signed a decree giving 75 days of margin for its sale. The investment group that is trying to take over the social network, according to Guardian, is led by Jesse Tinsley, CEO of Employer.com. It also has the support of Brad Bondi, brother of Pam Bondi, the next US attorney general. In figures. The estimated value of TikTok in the US is between 40,000 and 50,000 million dollars. However, the real assessment is quite complex, since the recommendation algorithm It is considered the heart and most valuable asset of the platform. Trump has publicly valued TikTok at “between zero and one trillion dollars” if it obtains permission to operate in the US under 50% US ownership. A potential figure that multiplies by twenty the estimates of market analysts. The competition. Other potential buyers mentioned cnn are: Elon Muskwhich is holding talks with Chinese officials. A consortium led by Kevin O’Leary from “Shark Tank.” The billionaire Frank McCourt. Technology giants like Amazon and Oracle. Go deeper. The Chinese government has expressed its refusal to sell the TikTok algorithm, considered the platform’s main asset. This greatly complicates any purchase operation. The MrBeast group’s offer promises to maintain TikTok’s current operations and guarantee the continuity of the service for its American users, which overcomes the great obstacle of the algorithm and leaves it in a good position compared to the rest. Featured image | MrBeast In Xataka | I have tried RedNote: this is the “Chinese Instagram” to which exiles are leaving after the closure of TikTok

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