pay young people for dating apps
To desperate problems, desperate solutions. In full demographic debaclethe authorities of Kōchi (a prefecture in southern Japan) have decided to help their young people find a partner a peculiar shape: paying for their subscription to dating apps. The aid is only aimed at residents under 40 years old, cannot exceed 20,000 yen (110 euros) and is limited to a list of certified social networks, but it gives an idea of the extent to which the Administration is determined to reverse the birth crisis that is clouding the future of the country. That it has focused the focus on apps is not a coincidence either. Help to flirt. Japan is not willing to sit idly by while its birth rate declines at a rate record speed and the country is moving deeper and deeper into a demographic catastrophe of unpredictable consequences. Over the last few years, the Japanese authorities have launched millionaire programs to activate their birth rate, which includes from numerous ‘baby checks’ to job improvements that facilitate conciliation. In few places, however, have they been as imaginative as in Kōchi Prefecture. There the Government has decided help your young to pay dating apps. “Helping singles”. Kōchi’s idea is as simple as it is shocking. a few days ago the prefecture announced a “subsidy program to cover app usage fees.” Said like this, it may not seem too interesting, but things change when you go down to detail. Its objective is very specific: to lend a hand to young people in the region who want to register on dating platforms and, ultimately, “to help singles who want to meet someone or get married.” With small print. The measure, of course, has fine print. Only Kōchi residents between 20 and 39 years old can apply and must prove that the app began to be used on April 1. In fact, the aid is designed to pay for subscriptions between April 2026 and March 2027. Its amount is also limited: in no case can it exceed 20,000 yen, about 110 euros. The curious thing is that Kōchi is not the first to use this trick. In the region of Miyazaki They also launched a similar program in 2025, although with an aid of only 10,000 yen per year, and in Tokyo they have even promoted a dating app focused on a very specific user profile: people looking for a stable partner. Is any application worth it? No. That is another of the peculiarities of the Kōchi initiative. The prefecture subsidizes only subscriptions to certain apps preselected, although among them is Tapple, a platform very popular among singles in Japan. Curiously, just a year ago it incorporated a function that allows its users to verify officially their marital status, which allows the rest of the people in the network to know if they are married or not. In the list from Kōchi also includes Pairs, D3 or Omiai, among others. A well-calibrated bet. That the Kōchi authorities have decided to bet on dating apps is no coincidence. A few years ago the Government carried out a survey in which, among other questions, he asked the Japanese how they had met their partners. A quarter (25%) of those who had gotten married acknowledged that they contacted their better half through dating apps, which makes them the great matchmaker in the country. 21% said they had met their spouse at work and 10% at a school. How much does it cost to flirt? It is also no coincidence that Kōchi has set its subsidy at 110 euros per year. “The current price of annual membership fees is just over 20,000 yen, so we set the amount to cover most of it,” explains an official to The Sankei Shimbun. Those who benefit from the measure will only have to cover the rest of the costs. In its efforts to make it as easy as possible for singles, the prefecture even has a specific program which helps those who move to Kōchi to look for a boyfriend or girlfriend. Again it may seem like a strange initiative, but in Japanese society only a tiny percentage of babies are born out of wedlock. If Kōchi (or any other region) wants more children, it first needs more couples. Goal: more babies. Although Japan is not the only country suffering the effects of demographic winter, the situation there is particularly worrying. Their multiple efforts to reactivate their birth rate do not seem to be giving results (unlike what seems to happen in South Korea) and in 2025 the country recorded its tenth consecutive year of decline, reaching a new historic floor. The outlook is so discouraging that Japan is moving at a minimum demographics I didn’t expect to see until the 2040s. Kōchi is no exception. Macrotrends shows that takes years losing inhabitants. Images | Kochi Prefecture Victoriano Izquierdo (Unsplash) In Xataka | Japan wanted to know what bothers its citizens most about tourism. The answer is extremely Japanese