people

drinking alcohol is for old people

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We knew that it takes years expanding strongly throughout Spain and which attracts more and more people, but the great proof that the ‘late’ has become a massive phenomenon just arrived now. And in the form of report. The trend has grown so much that the nightlife employers’ association has dedicated a study to it that analyzes its impact and clientele in detail. Among all his conclusions there is one eloquent one: he already moves 26.5% of the billing of leisure venues. And there are no signs that that will change. From the bars to the office. There are several signs that reveal to us that a trend has become a business with a future: people begin to talk about it on the street, it grabs headlines, it generates noise on the networks… All this ‘lateness’ been doing it for years. Now it adds a new clue that confirms that it has stopped being a passing fad and has become a real gold mine for the hospitality industry. The National Federation of Leisure and Entertainment Entrepreneurs (‘Spain at Night’) has just dedicated its first sector studya comprehensive report that answers some key questions about a trend that basically involves advancing a leisure offer that until recently was limited to nighttime hours: How and when did it emerge? What audience does it move? And how much money does it generate? The key data: 58.8%. There is who places the origins of ‘tardeo’ in Albacete at the beginning of the 2000s, from where it first made the leap to the Levantine coast and later (thanks to the changes in habits brought about by the pandemic) to the rest of the country. Whether or not this is the case, the undeniable thing is that the ‘lateness’ has had a deep impact on the sector. The study concludes that they have opted for it close to 58.8% of leisure and hospitality venues, which explains why it accounts for 26.5% of their turnover. They are not the only percentages that give an idea of ​​the extent to which hoteliers have been jumping on the bandwagon of evening leisure. The same report shows that 62.2% of the clubs hold afternoon sessions every weekend. If we talk about cocktail bars, they are 41.4%; and 24% among restaurants. Who late? That’s probably the most important question the study answers. The public that usually moves the ‘evening’ in Spain is on average 39.4 years old, significantly above the average nightlife clientele, which is around 29. It may seem like a minor or even obvious fact, but it is essential to understand other peculiarities of the trend. The increase in age is also accompanied by greater spending: if the average ticket for night owls is 20 euros, in the case of late-night regulars the average rises to 25. This is not bad at all if we take into account that for years bars have been dealing with another phenomenon: a generation Z that seems less interested in alcohol than his predecessors and is changing the way of drinking. New format, new offer? That profile millennial or generation the leisure offer of the afternoon sessions. Customers order mixed drinks with vodka, gin, rum or whiskey, although they also drink beer, soft drinks and glasses of wine. As for music, it is not strange that people look for songs that were played during their youth. “Until recently the favorite music was the so-called ‘remember’. Now we are in ‘afternoon 2.0’. We started to see afternoon ‘indie’ sessions for people who went out at night 10 years ago,” explains to The Newspaper Vicente Pizcueta, from Spain by Night. Partying yes, but conciliating. The success of ‘afternoon’ cannot be understood without taking into account the pandemic and how it altered our leisure habits, giving more relevance to the evening offering. However, there is another factor that explains why we are increasingly opting to go out in the afternoons: Spain gets older little by little. In 1975 the average age was 33 years, today it is over 44.5. This makes it clear that the weight of a more adult client profile who still wants to party, but who at the same time has other obligations, such as dependent children, has increased. The vast majority of the ‘afternoon’ offer continues to be concentrated on Saturdays (84.9%) and 63.4% of those surveyed recognize that what leads them to go out is to enjoy with their friends, but there is another data that is equally revealing: 38.9% look for options that are compatible with their family life. “It is true that the issue of conciliation is fundamental,” confirm Pizcueta. “You go out in the afternoon, leave the children with the grandparents, pick them up at dinner time, go to bed early and the next day you can get up early to go to the countryside.” Do we know anything else? Yeah. The reportin which Coca-Cola has also participated, leaves out some interesting ideas that help to better understand ‘lateness’. For example, although DJ sessions are the most common, there are also many celebrations that combine music with gastronomy, offer live music or even opt for themed and private parties. That the format has convinced so many businesses is not surprising either. Especially if we talk about bars and clubs. Although the public that attends afternoon and night parties is so different that sometimes businesses have to clearly divide both sessions, the ‘afternoon’ allows them to extend their hours of activity. They open earlier, bill earlier, earn more. According to the hoteliers’ study, on average the ‘afternoon’ sessions start around 5:30 p.m. Images | Marcel Strauss (Unsplash) and Artem Polezhaev (Unsplash) In Xataka | Madrid has been filled with “dopamine parties”: alcohol is gone, salads and ice baths are here

Young people are stopping drinking beer like crazy. That’s why Mahou wants to sell you water as cosmetics

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On May 28, social networks in Spain woke up flooded with pink, lychee and promises of beauty. That day YUZZ saw the lightthe new business adventure of the influencer María Pombo in alliance with the brewing giant Mahou San Miguel. Under the motto Here You Glowis presented not as a simple drink, but as a revolutionary concept of fun skincare: a soft drink that “takes care of you on the inside so that you shine on the outside”, formulated with hyaluronic acid and vitamin C. The deployment was massive: the strategy started with mystery videos, a WhatsApp channel that was fuming with thousands of followers looking for clues and culminated in an experience pop-up in the heart of Madrid. However, beyond the indisputable success of the call, the launch uncovers a striking contradiction: that of an industry traditionally linked to nightlife and beer trying to bottle the idyllic universe of health, cosmetics and well-being. Why does a brewery sell beauty? Beer is beer you might be thinking. However, the alcoholic beverages sector is going through a moment of profound transformation in the face of the decline in consumption among new generations. This is where they make the leap towards functional soft drinks, since it responds to an unstoppable global trend. In fact, the wellness market It already moves 480,000 million dollars in the United States, with annual growth of up to 10%. Europe follows in the same wake, and Mahou is looking for its piece of the pie. But to connect with Generation Z and millennials It is not enough to launch a product; a narrative is needed. This is where María Pombo comes in. The industry is witnessing an evolution of influencer marketing, it is no longer about paying a well-known face to hold a can, but rather a “shared business model” based on co-creation. Pombo has been involved from day one, sharing the development process organically with her more than four million followers. This drastically reduces the consumer’s natural resistance to conventional advertising. The label under the magnifying glass. While marketing works perfectly, the scientific community has raised eyebrows when analyzing the list of ingredients. Can you really drink cosmetics? According to Dr. Emiliano Grillo, specialist in Dermatology, is blunt in the magazine Cuore: “There is no way for you to eat the skincare“. The expert warns that, for oral hyaluronic acid to have a real impact, it would require much higher doses than those anticipated in this type of recreational formats. But the biggest problem with YUZZ is not what it promises, but what it hides: sugar. Although the brand prides itself on being a low-calorie drink without sweeteners, nutritionist Paola Sánchez explains in the same medium that each can contains about 10 grams of sugar, the equivalent of two cubes, from the concentrated apple juice that serves as a base. The pharmacist Mencía Hermosa goes one step further and points out the paradox of the product: the consumption of sugars is directly involved in the glycation process, a mechanism that damages collagen and “contributes to skin aging.” That is, the soft drink could be torpedoing the effect it promises to generate. For her part, the pharmacist and disseminator Lena de Pons dissects the formulation in Infobaedenouncing that “the narrative sells more than the evidence.” De Pons clarifies that YUZZ is governed by food regulations, not cosmetics. Legally, they can only claim that it helps collagen because it covers 15% of the Nutritional Reference Value (NRV) of vitamin C, a tiny amount. “A fruit salad has more antioxidants,” says the expert ironically, also regretting that the word “science” is used in the campaign without providing independent studies that support the bioavailability of its formula in the body. The undeniable triumph of narrative. At the end of the day, the reality of YUZZ depends on the lens through which you look. If we evaluate it under the rigor of dermatology, trying to replace a cream with a soft drink is nonsense. As a timely and recreational alternative to a mixed drink with alcohol or a traditional soft drink loaded with artificial additives, it is an option that the experts themselves consider acceptable. But in the corporate field, the move is masterful. How to conclude Article 14in a saturated market where attention is the rarest commodity, getting an entire country to debate about your brand is the greatest success. Mahou and María Pombo have made the initial impact. Now they face the real challenge: to demonstrate that this cross between a brewery and skincare It has enough commercial history to survive on the shelves once the noise of social networks has died down. Image | instagram Xataka | It’s cheaper and less anxiety-inducing: ‘solo-maxxing’ is Generation Z’s answer to the stifling dating industry

“People are not ready for this”

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There is a term that we have normalized in the world of technology and video games: “hype”. I don’t like this anglicism at all and prefer “engorile”. That enrogile is an essential part of today’s marketing because so many things are thrown It’s been so many years since we have to create expectations as soon as possible and it’s going to be amazing. There are games like ‘The Witcher 4’ that don’t need it, but even so it just received a portion of gorillaism from someone who knows something about RPGs. A veteran of Larian Studios, the geniuses behind the fantastic ‘Baldur’s Gate 3‘, which ensures that we are not prepared for what they are cooking with ‘The Witcher 4‘. The CD Projekt of the Galacticos. Video game studios have a high staff turnover. It doesn’t just have to do with layoffs, but something much more practical: some of them want the best to be on their ship. An example is Valvewhose employees can, from the first day in their new job, recommend developers from other studios. For developers, a project like ‘The Witcher 4’ is striking both because of the history of the saga (especially after the fantastic ‘The Witcher 3‘) as if it were a game of the minds after ‘Cyberpunk 2077‘. that game it came out how it came outbut the Polish studio has redeemed itself based on patches and content updates. For the new Witcher game, CD Projekt is reinforcing with developers from related studios like Warhorse (creators of ‘Kingdom Come: Deliverance‘) or Larian Studios (the ones from ‘Baldur’s Gate 3’ who are now with the new ‘Divinity‘). Things are coming. Working at Larian implies stability because the games they make are more or less the same. If in a Ubisoft you are either in an ‘Assassin’s Creed’ game or in a ‘Far Cry’ game, in Larian they do one thing, and they do it very well: CRPGs. And one of the Larian veterans who has unpacked his bags at CD Projekt RED is Felix Pedulla. Pedulla was the cinematics designer for ‘Baldur’s Gate 3’, this being an impressive section in the game and seems which will have the same role in the Polish study. After the first six months at CD Projekt RED, Pedulla has seen things and this week he made a decision: light the fuse of the engorile with a typical “things are coming” statement. After a long message on LinkedIn in which he looks back, the vertigo of change and reviews those first six months in his new home, Pedulla concludes with a “Do you know what we’re doing for ‘The Witcher 4’? People aren’t ready for this.” There is a lot left. Basically, Pedulla has not said anything at all (nor can he, since the confidentiality clauses in these works are extremely strict), but while these types of statements are not foreign to the world (we have seen them with many other games, with examples like the highly anticipated ‘GTA VI‘), they do not usually come from sources directly involved in development. At least, not in such a public way. But, although I don’t particularly like these practices, I understand that from time to time these messages are launched because we have to keep the enthusiasm and attention alive for a project that arrives at a time when everything competes for that attention. Because there is still a long time left to have ‘The Witcher 4’ in our hands and we have to warm up the atmosphere. This week the non-E3 is celebrated, a week full of video game conferences and who knows if in any of them we will see a real video of a ‘The Witcher 4’ of which we have only seen a cinematic (the Pedulla field, curiously) and a technical demo in Unreal Engine 5. Or maybe we won’t see anything because before the fourth installment of the Witcher there will arrive a new expansion of the veteran ‘The Witcher 3’. In Xataka | There are already video games so hyperrealistic that it is difficult to differentiate them from a video. ‘Unrecord’ is the best example

three million people have disappeared

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Three million people are (more or less) the population of Armenia, Puerto Rico either Mongolia. Also the hole that they just found each other Japanese authorities reviewing their national census, a task they carry out every five years to get a precise idea of ​​their demographics. The last time they had done this task, in 2020, there were 126.1 million residents, including the native and foreign population. Now the figure barely exceeds 123 million, which represents a 2.45% decrease in five years and (even worse) it takes the Japanese census back to the size it was approximately in 1989. The question that more and more people are asking is: Does this decline have a basis or will the projections that predict that the census will fall to 87 million of inhabitants in 2070? Getting deeper (and darker). That is the simplest and most graphic way to describe the demographic hole which Japan has been dealing with for decades. Although all your efforts To reverse the population drain (and there have been many), the Japanese census does not stop losing weight. The last alarm signal is left the five-year report on population and households from the Statistics Bureau of Japan (SBJ), which shows that in 2025, 123,049,524 people resided in the country, including both natives and settled foreigners. Is it bad data? Worse. It’s terrible. To begin with, there are 3,096,575 fewer people than those counted in the last census, in 2020. In case this drop of 2.45% was not enough, the review of the files of the SBJ leave an even more disastrous reading: it supposes the third consecutive fall and worsens the decline recorded between 2015 and 2020, when it had already been noted a ‘puncture’ of 0.7%. Since Japanese officials began taking the census in 1920, they have never documented a decline as pronounced as the one in 2025. 45 of 47. The problem also extends to the vast majority of the territory. The SBJ census shows that, of Japan’s 47 prefectures, 45 lost population in the last five years. In some cases with drops as pronounced as those of Hokkaido, which hosts 239,000 fewer residents than in 2020, Shizuoka (164,000) or Hyogo (141,000). Other territories that had gained population in 2020 have now joined the red list. At the opposite pole are Tokyo and Okinawawhich respectively gained 199,000 and 1,000 inhabitants. Moving away from 2008. The SBJ figures leave few positive readings. Not only do they move Japan further and further away from the data from 2008, when it reached its population peak with 128 million of inhabitants. The latest censuses (and especially their trend) show that the country is gradually meeting the worst forecasts of the National Population Research Institute (IPSS), which estimates that by 2070 the number of residents will have dropped to 87 million and the population over 65 years of age will represent almost 40% of the census. The problem is not the loss of inhabitants or aging itself, but the implications that this has for the economy, health, defense and (in general) the Japanese welfare state. There are those who warn that the loss of residents is already it’s taking its toll to the country’s economy, which among other things has encountered millions of empty housesschools no activity forced to convert into factories or the closure (and bankruptcy) of health centers. “It’s at the forefront”. The most serious thing is not that Japan is losing population, it is that it is doing so despite all the Government’s efforts to tackle the country’s real problem: alarming collapse of their birth rate. The latest official data on the subject, from just a few months agoshow that the number of births has fallen to reach minimums that the authorities did not expect to see until 2042. Against this backdrop, Japan seems to be left with only the resource of immigration, which clashes with the boom of political formations that advocate the opposite. Although its increase In recent years, it is estimated that foreigners represent less than 3% of the population. “Japan has reached a point where this type of decline is not reversible in the short or medium term,” warns in The New York Times James Raymo of Princeton University. “We just won’t see mass immigration.” The Japanese case is interesting because, remember, it does not reflect a trend exclusive to the country. “More and more nations in Asia and other parts of the world will experience similar levels of demographic decline. Japan is simply ahead of the curve and has been in this situation for much longer.” The exception: Tokyo. The most curious thing (or not) is that while most of the country is depopulated and aging, in the Tokyo area the trend is diametrically opposite. The SBJ census also shows that in the metropolitan area of Tokyo The resident population has increased to around 37 million of people, 30% of the entire country. In fact, in the capital the population density more than multiplies the Japanese average: about 6,400 people per square kilometer, while in Japan as a whole it barely exceeds 300. Images | Jezael Mendoza (Unsplash) 1 and 2 In Xataka | Japan no longer knows what to do to make Japanese people have children. So he’s putting free daycare all over the country

There are more and more people who accumulate and accumulate dogs and cats in their homes

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It happened in Madrid, end of 2024. The authorities entered the apartment of a woman from the Chamartín district who lived with 74 cats in such unsanitary conditions that, after the rescue and despite the shelter’s efforts, several of the cats died shortly after. Although that number (74) is shocking, Madrid is just one of the many (many) cases of ‘Noah syndrome’ that the police register every year, both in Spain and in other countries. The issue makes headlines only when events as bloody as the one in Chamartín are uncovered, but the truth is that every time there are more studies which suggest that animal hoarding is a serious problem and (the key) growing. What is Noah syndrome? a disorder similar to Diogenes syndrome (sometimes both overlap) which consists of the compulsive and disproportionate accumulation of animals, which in turn results in risk situations both for the latter and for those who suffer from the disorder and their immediate environment, especially if they live in a community. In general, beyond this hoarding, it is considered that the syndrome is accompanied by two other interrelated traits. The first is that those who suffer from the syndrome end up being unable to keep their animals in good condition. It is not just about living with a disproportionate number of dogs and cats in more or less small spaces. People with ‘Noe syndrome’ are unable to attend to their most basic needs. The second characteristic is that they also do not see the problem. Although sometimes they themselves ask for help (It happened in Chamartín) usually deny their disorder, minimize it or are suspicious of those who try to help them. @rspca_official Last week, we shared a photo on social media from a recent rescue with @Dogs Trust involving over 250 poodle-cross dogs… The scale was so shocking that it led to countless allegations of the image being AI-generated💔 For the teams who worked tirelessly on this rescue and those currently providing 24/7 care for these dogs, seeing the authenticity of their hard work questioned has been deeply upsetting. We don’t need to use AI, as we have thousands of real stories about helping animals in desperate need, just like this. Sadly, this is very much real, as much as we wish it wasn’t. This is the heartbreaking reality that our frontline teams are facing more and more, having seen a massive rise in multi-animal reports involving 10, 50, or even 100+ animals at a single address. You can be a vital part of a rescue animal’s journey, please adopt ❤️‍🩹 #AnimalRescue #AI #Dogs #Rescue #Poodle ♬ Moment Of Reflection – Jhonatan Rodrigues & Piano Sky & Dee Piano Why is it a problem? For many reasons. To begin with, because often behind each case of Noah’s syndrome there is a drama. Those who hoard animals usually start doing so out of “good intentions,” such as recognizes PETA. Over time, however, its purpose is diverted and its disorder ends up leading to the opposite: “Criminal behavior with horrible consequences for animals, their families and communities.” Cats and dogs end up living cramped, surrounded by feces, and malnourished, a situation that worsens as the colony increases. And that is not difficult if their owner does not take care of castrating them. A clear example of this dynamic was recorded not long ago in England, where 250 poodles that were living cramped in the same house were rescued. When it reported the case, the Royal Society for the Prevention of Cruelty to Animals (RSPCA) published a photo in which you can see a room full of dirty and shaggy dogs. The image is so shocking that the RSPCA began to receive criticism from people convinced that it had been generated with AI. Those responsible had to come out to deny it categorically: “The image, shocking, reflects reality.” How many people does the syndrome affect? In the statement which launched to vindicate the authenticity of the photo, the RSPCA not only insists on the drama of cases of Noah syndrome. It also leaves behind a worrying idea: its staff encounters “more and more frequently” cases of abuse in which multiple animals are involved at the same time: 10, 20 or up to a hundred. Why is it important? Because it gives us a clue about the incidence (and evolution) of the episodes that may fit into Noah’s syndrome. To be precise, since 2021 RSPCA has confirmed a 70% increase in “multi-animal incidents” in England and Wales. Not everyone can relate to the syndrome, but the data is still eloquent. “Instances where large numbers of animals are kept in one home may be linked to mental health issues, the cost of living crisis or breeders operating with inappropriate practices,” precise the organization, which warns: “Even people who initially had good intentions often see the situation get out of hand.” Is there more data? Yes. The RSPCA assures that last year alone responded to 4,200 alerts related to cases of abuse involving (at least) a dozen animals, always in the same address. And that’s just in England and Wales. The organization warns of the impact of the rising cost of living, poor breeding practices and the increase in abandonments. Beyond the public health problem that they represent, cases like this directly affect the dogs and cats involved. Even if they are rescued, they often suffer consequences that make it difficult for them to find a new home. For example, they suffer stress when they are left alone, they have a hard time adjusting, or they urinate and defecate where they shouldn’t. And beyond England? There are not many statistical or incidence studies on episodes of animal accumulation, but there are clues that indicate that the United Kingdom is not an exceptional case. In April 2025 Korea Times pointed out that the problem seems to be increasing in South Korea as well and not long ago NBC pointed in the same direction talking about the US. The … Read more

“People don’t appreciate how unique it is”

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Elon Musk is a polarizing figure opinions: for some he is a visionary genius; for others, a businessman with controversial practices. However, those who have worked closely with him describe a unique leadership style that challenges traditional norms of large corporations. Andrej Karpathyformer head of AI and computer vision at Tesla, spent five years working directly with him. “It’s hard to describe how unique it is”says Karpathy. But he tries: in his own words, Musk represents a leadership style that does not fit traditional molds, but is precisely what has allowed Tesla to redefine sectors such as automotive and aerospace. In some statements 2024, this former collaborator explained what makes Musk so different and how his personal style shapes the dynamics within Tesla. Against bureaucracy One of Karpathy’s main observations revolves around Musk’s emphasis on maintain small and highly specialized teamss. According to Karpathy, while many companies tend to grow in size and bureaucracy, Musk acts as a constant counterweight to that trend. “At Tesla, I practically had to beg him every time someone had to be hired“says Karpathy. In addition, Musk does not hesitate to fire employees who do not meet his standards, a policy that may seem harsh, but which in his opinion is essential to maintain agility and efficiency in a company that seeks to constantly innovate. The rejection of bureaucracy is also manifested in his aversion to non-technical middle managers: Musk prefers that engineers, and not managers, be the primary source of information and decision-making. This philosophy ensures that the company’s priorities remain aligned with its technical objectives. The importance of the work environment “He doesn’t like stagnation”. Another distinctive aspect of Musk’s leadership is his insistence on a dynamic work environment, in which employees are engaged in problem solving, which has led him to eliminate large and unnecessary meetings and to encourage employees to leave those in which they are not actively contributing. This contrasts with common practices in large Silicon Valley companies which, according to Karpathy, tend to “pamper” their employees with superficial comforts that do not always translate into greater productivity. An involved CEO Unlike many executives who delegate most decisions to senior managers, Musk has direct and constant contact with engineers and technical teams. According to Karpathy, Musk spends about 50% of his time interacting with engineering teamssomething unusual for a CEO. Your proximity allows you to deeply understand technical challenges and address bottlenecks immediately Karpathy goes so far as to give the example that if a team faces a lack of GPUs, Musk does not hesitate to contact key suppliers directly to solve the problem… even if that means calling the CEO of Nvidia directly. This level of involvement ensures that strategic decisions are based on accurate technical information, rather than going through multiple layers of management. Ambitious promises and complex realities The style of Musk also has his criticsclear. Above all because of his extreme optimism… or, rather, their tendency to promise overly ambitious goalsas fully autonomous vehicles capable of crossing the United States without human intervention, has generated skepticism. Despite having achieved significant advances, such as the arrival of robotaxis not without controversyTesla has not managed to meet these goals within the established deadlines. However, he claims that Musk’s obsession with continuous improvement is what allows Tesla to remain a leader in advanced assisted driving technologies. Image | Marcos Merino through AI In Xataka | Elon Musk’s word is not reliable: the failure of Tesla’s “solar roofs” exposes him again This topic was originally published on Genbeta in December 2024.

Their bosses promote people they see

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He debate about whether a person is more productive at home or in the office has been a constant since companies insisted on putting people in the offices after years of teleworking. Even there are experts who say see the debate more polarized than ever before. A new study suggests that work remote harms workers, compared to going to the offices. And the reason is simple and has been defended by many, both bosses and workers: “employees who are not physically close to their bosses (or who don’t live in the same city as the headquarters) are seeing fewer opportunities. “Not because they have underperformed, but because they have become less visible.” 10 years TELEWORKING_ the BEST, the WORST and the TRICKS Regarding this, the magazine Work, Employment and Society, experimentally demonstrated With data from 1,000 UK managers, when managers do not have performance data on a remote worker, they are significantly less likely to be promoted or receive pay increases. Of course, according to the study, when they are provided with objective performance data identical to that of in-person workers, the penalty disappears. A study by the Deel companya global HR platform. HH. concluded a few weeks ago that a third (36%) of Workers in Europe say they are worried that physical distancing is harming their careers professional. It also says that more than half, 52%, would feel anxiety if they lived more than an hour from work. We have already seen various surveys of young professionals and many They bet on going to the offices for this same matter. Workers want to live far away, but they see harm According to this study, many workers have responded that they would be willing to move further from city centers, or even to another country, if that meant more affordable housing or being able to be closer to family (and they say that they would not even mind working outside of conventional hours to be able to be in another country if there is a time difference). But, at the same time, various professionals affirm that They are seeing that performance alone does not help them grow professionally. and who have witnessed that their managers, consciously or not, tend to reward the people they see most frequently and that “office conversations become opportunities.” Even as a clear example, we have the case of Dell, a company that openly warned employees that those who did not want to return to the office would resign. also to promotion possibilities within the company. Even too imposed obligations such as going in person yes or yes for all those who live less than an hour from the office. According to Forbesall this has been creating two types of employees: those who are considered eligible for promotion due to their proximity and those who are excluded of key decisions simply because they decided to live somewhere else. The experts: we must rethink this traditional model To all this, the warning given by the experts who produced this report is that “companies that assume that everyone can be present at all times are not only misinterpreting their workforce, but also limiting their reach.” From Deel they believe that, with remote and hybrid work becoming the norm, “traditional ideas about proximity to the office need a profound revision. Expanding the hiring approach and work culture is a necessary measure has been around for some time and can open new avenues of talent for organizations facing skills shortages. And this new Deel survey reveals that employees across Europe they increasingly want to move further away from their workplaces to live closer to nature (31%), reduce their living expenses (28%) and spend more time with family (26%). However, “that desire clashes with what many bosses want (but in many cases do not need): control“, as these human resources experts explain. Almost two thirds (60%) of bosses They said they would prioritize hiring in their own time zone or from those who lived within a reasonable distance. from work (58%), although almost as many (51%) also admitted that this mentality made it difficult to find the skills they needed. Image | Photo of LinkedIn Sales Solutions in Unsplash In Xataka | In their search for balance between productivity and mental health, Generation Z is clear: four-day work week This topic was originally published on Genbeta in September 2025

Cases in young people are skyrocketing and science points to our lifestyle

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When we think of patients with colon cancerour mind can automatically go to a middle-aged person with different risk factors behind them. However, epidemiology is documenting a radical change in statisticssince more and more young people are being diagnosed with this type of cancer, which makes us reflect to look for the ‘why’. The experts. Winette van der Graaf, professor of Medical Oncology at the Netherlands Cancer Institute (NKI), points to this new reality and states that “I would never have imagined that I would be seeing patients with colorectal cancer at the age of 19” as collect The Country. With this phrase he gives voice to a global trend that epidemiological studies continue to confirm, since cancer is no longer a disease almost exclusively of old age, and the incidence is growing at a rate four times faster in young people than in older people. An explosion. Data supports the medical concern through multiple international macro studies, such as the one published in 2024 in The Lancet. Here, 50 countries were analyzed and showed that early-onset colorectal cancer (between 25 and 49 years) is increasing in 27 of them. But the most revealing data is in 20 of those 27 territories, where the increase in cases is exclusive to young people or is advancing much faster than in the adult population. The fastest pace is taken by countries such as New Zealand or Chile, growing at 4.0% annually, and Puerto Rico with 3.8%. Furthermore, in 14 countries, including Spain, the United States and the United Kingdom, cases are increasing in young people while remaining stable in those over 50 years of age. Among the youngest. The figures here are scary, since, according to the data From the CDC, data on colorectal cancer among adolescents tripled between 1999 and 2020. If we go into detail, in the 20 to 24 year old group they grew by 185%, while in the 10 to 14 year old age group the growth was 500% as the incidence went from 0.1 to 0.6 cases per 100,000 children. The Spanish case. Here, a study based on real data from the Virgen de la Victoria Hospital published in JCO Global Oncology in 2024 analyzed more than 24,500 patients and found that 22.2% had early-onset cancer, being present before the age of 50. And we can go further, by making a list of the types of cancer that have increased the most in our territory: Sarcoma: increased by 43.4% in young people compared to 28.6% in older people. Kidney: rose 27.8% in young people compared to 20.1% in older people. Testicle: grew by 16.3% in young people, while its incidence fell by 13.1% in older people. Because? Here experts point to a combination of very diverse factors that try to explain it, although none of them is definitive. One of these is an inadequate diet with an increase in the consumption of red meat and calcium-deficient diets that is complemented by a tendency toward a sedentary lifestyle. But in addition, the excessive use of antibiotics could be severely altering our intestinal microbiota, added to the impact of bacterial infections during childhood. And it even goes further by considering the role of the exposure we have since childhood to chemical elements such as pesticides or pollution in general to give it an explanation. Images | brgfx on Magnific Julia Koblitz In Xataka | Neither cure nor die: why the next great revolution against cancer is to make it chronic

In 2026 there are still people throwing messages in a bottle into the sea. A man keeps finding them in the Caribbean

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To give us an idea, more than half a century ago, in 1959, Guinness launched 150,000 bottles to the Atlantic to celebrate its bicentennial. Many decades later, in the era of networks and algorithms, some continue to appear on beaches in places as different as the Caribbean, Canada or the Arctic. People keep sending the messages. History remembered her the New Yorker a few days ago. In the era of WhatsApp, TikTok and instant messages, there are people who continue doing something that seems straight out of a 19th century novel: writing a few lines, putting them in a bottle and throw them into the ocean waiting for someone, somewhere in the world, to find them. The surprising thing is that much more happens than it seems. Oceanographer Curtis Ebbesmeyer estimates that millions of bottled messages have been thrown into the sea since the mid-20th century, and some continue to wash up decades later on remote beaches. What’s more, in the Caribbean, a man named Clint Buffington He has been obsessed with finding them for almost twenty years. What started as a coincidence ended up becoming a kind of emotional archeology of the ocean: messages written by strangers, couples who broke up, improvised memorials, jokes, goodbyes and small capsules of humanity carried by impossible sea currents. The bottle hunter. Buffington lives in Utah, far from the sea, but spends much of his life studying ocean mapstides and currents to locate beaches where floating objects may end up accumulating. Walk for miles in brutal heat in the Bahamas or Turks and Caico Islands searching for something extremely unlikely: a bottle with a message still readable. Of course, most of the time he finds nothing. Or worse– Find trash, empty bottles or papers destroyed by salt water. But every now and then something extraordinary appears. Ha recovered sent messages from freighters, love letters, confessions written under the influence of alcohol, vacation memories and even tributes to lost pregnancies. For man, each bottle is a kind of human trail floating between continents. He does not look for material treasures, “I look for stories,” explained in the report. Internet before the Internet. Part of the fascination is that the bottles function as a kind of very slow, analog version of modern social networks. A stranger writes something for someone they don’t know, throws it into the void and waits for a response. The difference is that here the algorithm is ocean currents. For example, a Japanese woman found a bottle sent years before by a french sailor and ended up reconstructing his identity thanks to an absurd human chain that involved tourists, hairdressers and neighbors in different parts of the world. Another bottle thrown from an American lighthouse during the pandemic appeared six years later in the Bahamas, after probably traveling thousands of kilometers across the Atlantic. The ocean thus becomes a kind of chaotic postal network where any object can disappear forever or reappear in the most unlikely place on the planet. The sea as an emotional archive. I remembered the NY The most striking thing is that many of these messages do not contain practical information or real requests for help. They are simply deeply human impulses: to leave a fingerprinttalk to someone unknown, demonstrate that one existed at a specific time. Some authors write philosophical reflections, others leave money, cigarettes or small objects inside the bottle. There are messages written by sailors crossing straits out of superstition, bored tourists, lonely people or couples in crisis. There are even real marriage stories emerged thanks to a bottle found on another coast decades ago. For Buffington, that’s the true meaning of it all: the human need to connect with someone, even if it’s in the most unlikely way imaginable. The ocean continues delivering messages. If you like, the story also has something melancholic. Many bottle hunters They believe that the phenomenon is disappearing because cell phones and social networks have destroyed some of the patience and romanticism necessary for this type of slow communication. However, the bottles keep appearing. Some were launched a few years ago, others have been traveling between currents, storms and reefs for decades. Buffington even has found remains of that distant campaign Guinness promotional from 1959 that still surfaces on remote beaches. The ocean preserves these objects like erratic time capsules, battered by sun and salt for years. And every time someone find a bottle intact and manages to read what is inside, something strangely powerful happens: two people separated by thousands of kilometers and several years away manage to connect thanks to an ocean current and a piece of glass floating in the Atlantic. Image | Snapwire In Xataka | 45 years ago we sent a “message in a bottle” to space in the Pioneer probes, today they are making a replica that you can buy In Xataka | We already know how thirsty artificial intelligence is: a 100-word email consumes a bottle of water

No missiles, no rifles, no bombs. Ukrainian drones are carrying a type of cargo unprecedented in war: elderly people

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During the Soviet blockade of Berlin in 1948, an American pilot began to throw chocolates tied to small cloth parachutes on children watching the planes from Tempelhof airport. That improvised initiative ended up becoming the famous “Operation Little Vittles“, one of the most unexpected images of the Cold War: military aircraft used to carry hope instead of weapons. Decades later, Ukraine is finding equally unusual uses for its war machines. Lifesaving robots. For years, unmanned vehicles were associated with a very specific idea: transporting weapons, ammunition or explosives where the risk for soldiers was too high. The war in Ukraine is expanding that definition with an image that would have seemed unthinkable just a few years ago. In some of the most dangerous sectors of the front, the same ground drones that are part of the war machinery are being used to evacuate elderly people trapped between bombings, mines and artillery fire. In a conflict marked by the automation of combat, one of the most unexpected loads carried by these vehicles are not projectiles or supplies, but old people who no longer have a safe way to leave their homes. Rescue through no man’s land. The last known operation took place near Limánin the Donetsk region. While carrying out a logistics mission, a ground drone unit from the Kraken group was approached by a woman who asked for help to leave the area along with three other people, one of them injured by shrapnel. After coordinating the procedure for days, the operators sent a Zmiy Logistic vehiclea kind of remote-controlled four-wheeled buggy capable of transporting up to about 500 kilos of cargo. The drone traveled about 16 kilometers to the agreed point, rpicked up the four evacuees and began the return journey to a river crossing where Ukrainian soldiers completed the rescue and took the wounded to a hospital. The impossible life in the gray zone. These rescues They show a less visible reality of war. Despite years of fighting, there are still civilians living in the so-called “gray zone”, a strip of land disputed between both armies that can reach between 16 and 20 kilometers wide. There are practically no public services, shops, schools or hospitals left there. Power outages are common and bombings are part of the daily routine. However, many older people continue to resist in those places because they don’t want to leave the houses where they have lived all their lives, because they care for sick relatives or because they hope that the war will end before being forced to leave permanently. Iron soldiers on a new mission. It is not an isolated case. They remembered in Insider that in early April, another 77-year-old Ukrainian woman was evacuated from the same area using a ground drone operated by the 60th Mechanized Brigade. The images They went around the world because the soldiers approached her with a blanket on which a message as simple as it was revealing could be read: “Grandma, get on.” The scene summarizes the extent to which these systems are evolving. Originally designed to transport supplies, plant explosives or even assemble remote weaponry, the so-called “iron soldiers” are beginning to take on rescue tasks that previously would have required exposing soldiers or volunteers to extreme danger. Total automation. Behind these stories there is a much deeper transformation. Ukraine and Russia are accelerating the incorporation of unmanned ground vehicles to carry out missions that They are too risky for people. Some carry ammunition, some carry medical supplies, and some incorporate remote-controlled weapons. The Ukrainian goal is especially ambitious: Minister of Digital Transformation, Mykhailo Fedorov, has announced the purchase of 25,000 ground drones during the first half of 2026 and aspires for all frontline logistics to one day depend on these systems. During the first quarter of the year alone, unmanned vehicles performed more than 21,500 missions. Unexpected consequences. The usual image of military innovation may be associated with increasingly destructive systems, but the Ukrainian experience is showing an unexpected consequence of that technological revolution. The same robots that were born to keep soldiers away from danger are being used to remove vulnerable civilians from some of the most dangerous places in Europe. As militaries race to automate combat, ground-based drones are proving military technology can play a role, too completely different: become the ultimate escape vehicle for those trapped in the ruins of an endless war. Image | ArmyInform In Xataka | Storks have become the best anti-drone weapon of war. And Russia and Ukraine are taking note In Xataka | Ukraine has been terrorizing Russian soldiers with its heavy drones for years. Now they are literally giving it back.

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