strategy

Amazon is clear about its strategy for the AI ​​war: if you can’t beat your enemy, invest in them

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Just two months ago Amazon announced a astronomical investment of $50 billion in OpenAI. Today he made a movement very similar to the announce which will invest $5 billion in Anthropic and could invest an additional $20 billion “tied to certain commercial milestones) in the future. There are counterparts and some circular financing, of course, but also a clear pattern: Amazon has no winning horse in the AI ​​race, so it is betting on its competitors. More circular financing. Amazon now has alliances in the form of active investment with the two leading AI companies in the world. In return, both OpenAI and Anthropic commit to huge spending on their services on AWS. There is a lot of circular financing here: me I lend you the money so that you spend it on me. Those houses of cards that OpenAI and Anthropic are building have clear risks, but the industry is totally immersed in that maelstrom. In Xataka OpenAI is making the tech industry unite its destiny with yours. For the sake of the global economy, it better work Analysts warn. There are concerned analysts here and others who defend this type of agreement. M. Mohan asked in X why regulators are not on top of these types of financially dangerous agreements: the domino effect if OpenAI or Anthropic fall could be terrible. For others like the well-known Jim Cramer this is not circular financing. According to him, circular agreements are designed to inflate profits, and here no one’s profits are being inflated. Their argument is that Amazon has real computing, Anthropic needs real computing, and the value of the investment is genuine. History repeats itself. The same debate occurred in January with OpenAI, and the conclusion was the same then: the image of circular financing is there but it does not necessarily imply fraud, it implies that Amazon has found a way to monetize the AI ​​​​craze without betting on any particular model. Or for the two who seem to be winning the race. But everyone is doing it. The numbers of the agreement with Anthropic. Amazon puts up $5 billion immediately, taking advantage of the company’s current valuation of $380 billion. It is also committed to investing up to an additional $20 billion linked to “certain commercial milestones” that have not been specified. In exchange, Anthropic commits to using Amazon technology, and specifically its Trainium and Graviton chips, for the next decade. No less than 5 GW of computing capacity is secured, which is more or less the capacity consumed by New York City. This is perfect for Anthropic. He Anthropic statement about the agreement contains an interesting paragraph. In it, the company admits that the demand for AI by companies, developers and users is generating “inevitable tension” in its infrastructure. Or what is the same: they can’t do everything, so they are resorting to measures that “penalize” the excessive use of their AI models. They restrict session limits during peak hours, change the pricing model in companies to a “pay as you go”, or change the level of effort of their models and they sign up for token inflation. The agreement with Amazon makes it possible to mitigate the problem of computing shortages. The race for gigawatts. The truth is that Anthropic has been moving for months to try to avoid more and more problems with the computing capacity they can access. In a few weeks we have seen how Amazon’s 5 GW have been secured and also “multiple gigawatts” computing teams contracted with Google and Broadcom. What Amazon is actually building. Viewed as a whole, Amazon’s strategy is simple and elegant. You don’t need to win the AI ​​modeling race, which is unpredictable and extraordinarily expensive. It only needs that whoever wins it depends on it and its infrastructure. By investing at the same time in two rivals like Anthropic and OpenAI and securing massive spending contracts from both, it achieves something striking. Turn uncertainty into an asset: it doesn’t matter who wins, because she will end up getting paid. This also reinforces the relevance of its Trainium and Graviton chips, something that validates its commitment to its own chips. {“videoId”:”xa4n2g8″,”autoplay”:false,”title”:”An initiative to secure the world’s software ｜ Project Glasswing”, “tag”:””, “duration”:”349″} Win-Win. The agreement seems perfect for both parties. Amazon ensures, as we say, consumption in its infrastructure for the next ten years, and Anthropic achieves an investment that increases its market value again. The same happens with OpenAI, and in both cases these agreements and financial support only reinforce expectations about their imminent IPOs. Image | Fortune Brainstorm TECH In Xataka | OpenAI and Anthropic have proposed the impossible: lose $85 billion in one year and survive (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news Amazon is clear about its strategy for the AI ​​war: if you can’t beat your enemy, invest in them was originally published in Xataka by Javier Pastor .

Alcohol needs to win over a generation that is becoming less interested in alcohol. Your strategy: offer something else

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The alcohol industry has come to an interesting conclusion. Maybe Generation Z is less interested for the drink that millennialsbut that does not make it immune to an age-proof claim: curiosity. Starting from this premise, the companies dedicated to producing distillates and wines have decided to refocus their strategy and bet on new products that appeal to the youngest. And that happens so much for him came no/low as for him tequifresa either Dubai chocolate. The goal is clear: connect with a demographic cohort that seems to be losing interest for alcohol and will decide the future of the industry. What has happened? Basically, Madrid has just said goodbye to the Gourmet Salonone of the largest European fairs for the high-end food and beverage industry. Until then, nothing out of this world or that may be of interest beyond the specialized industry. The curious thing, how has revealed the EFE Agro agency, is that on this occasion at IFEMA not only bottles of traditional wines, craft beers and traditional spirits have been seen. Companies in the sector have wanted to bet on new unorthodox products and flavors to awaken the curiosity of customers. And that (although at first it may seem anecdotal) is of interest beyond the industry. Why’s that? Because the sector is transforming. Just take a look at the newspaper library to check it out. Although Spain chains record tourism figuresin 2024 the sales recorded by the brewery association fell by second year in a rowsomething that had not happened for more than a decade. The figures Advanced by Circana suggest that the outlook was more promising in 2025, although also with surprise: sales of ‘without’ beer increased almost three times as much as those of alcoholic beverages. Its turnover is still much lower than that of ‘con’ beer, but there is a trend change. And the rest of the drinks? The panorama is similar in the case of wine. The Spanish Oenology Federation estimates that in 2025, 9.35 million of hectoliters, 5.2% less than the previous year. As with beer, its demand is very established and has experienced fluctuations in recent years, but that does not mean that wineries are looking for new business niches. For example, the development of ‘without’ wines or the use of new formatslike packaged broth bag-in-box or served directly from the tap. With respect to spirits, the employers’ association estimates that in 2024 their consumption contracted 3.7%which aggravates the fall that had already suffered in 2023. What is the strategy? From what has been seen these days at IFEMA, the industry wants to go one step further. Bottles of tequila flavored with strawberry, melon, peach or even with even more unorthodox flavors have been promoted on the stands. Orujos Panizo, which has been dedicated to the production of spirits for almost 90 years, has launched, for example, a cream liqueur Dubai chocolate. The objective is clear: to take advantage of the wave of popularity of the sweet and reach out to the young public at a time that, the head of the company recognizes, is not exactly good for the industry. The strategy does not seem misdirected. EFE Agro assures that the demand for some fruit creams with tequila is growing by double digits. Of course, the product starts from “very low” figures. Are there more ideas? Yes. To bet on him tequifresa either meloncello the one known as came no/lowpartially dealcoholized or alcohol-free broths. From being practically unknown in the sector, ‘without’ bottles have begun to sneak into professional tastingscontribute millionaire income to some companies and (above all) generate promising business expectations in the medium term. The specialized medium Italian Food News assures that the ‘without’ wine market expects to expand with a compound annual growth rate of 10% until 2033, expanding its market from 2,000 million to around 5,200. Does consumption change that much? It seems so. And the change is especially interesting among Generation Z, the population cohort born between the mid-1990s and the first decade of this century. Although 76% of young people between 14 and 18 years old admit having tried alcohol at least once in their life and 21% have gotten drunk in the last month, their relationship with drinking is changing. At least when compared to previous generations. “Generation Z drinks less than millennials and these, in turn, less than the boomers“, explains to The Country Andera Mellado, promoter of a ‘sin’ beverage distributor. “They’ve seen how their elders drank and they don’t want to get into that.” Is it just supply and demand? No. It’s something cultural. Habits change, the way of find a partner and to enjoy the leisure. They even change events that until not so long ago were inextricably linked to the “open bar”, like weddings. The vocabulary is also transformed. Terms become popular straight edge and Dry January and Anglo-Saxon expressions like superb curious, mindful living either zebra stripingwhich identify new ways of approaching drinking. That of course doesn’t mean that alcohol has disappeared from Generation Z’s radar or there are no more bottles. 28% of young people recognize that in the last month they have binged on alcohol, the so-called bringe drinking. What do the studies say? That in general there is a decrease in alcohol intake. Although Spain has one of the higher levels of consumption, WHO data show that the average per capita has decreased in recent decades. If in 1975 it reached 18.5 l (pure alcohol), in 2022 it was already around 11.7. The study on consumption among younger youth (14-18 years old) from the Ministry of Health also shows a gradual loss of interest in drinking over recent years, especially since the middle of the last decade, although in both cases it is a trend with fluctuations. Images | Panizo Distilleries, Vitaly Gariev (Unsplash), Vitaly Gariev (Unsplash) and Ministry of Health In Xataka | Having a beer or a wine at 65 seems like a harmless indulgence. We have more and more evidence to … Read more

It’s a clue to your strategy for the hardware of the future

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Apple has acquired Invrs.io, a small AI-guided photonics and optical research company. It is one of those purchases that almost goes unnoticed, but that reveals a lot about where Apple is aiming in the hardware and AI race. Below these lines we tell you all the details. What has happened. According to a notification published by the European Commission, Apple announced in October 2025 that it was acquiring certain assets of Invrs.io LLC and hiring its only employee and founder, Martin Schubert. The information was made public this week, after the regulatory waiting period of four months, according to counted MacRumors. Who is Schubert and what he did. Schubert founded Invrs.io in 2023 after spending more than a decade working on advanced display, chip and optics technologies at companies including Google, Alphabet, X and Meta. According to your LinkedIn profileaccumulates nearly a hundred patents. At Invrs.io his goal was to develop AI-guided design tools focused on optics and photonics, with direct applications in augmented and virtual reality, data centers and autonomous vehicles. The company, according to its page on GitHubbuilt open source frameworks for photonics research, with standardized simulations and a public ranking to compare design results. Why does this matter? Photonics is the science that studies how to generate, control and detect photons, that is, light particles. In practical terms, it is the basis for optical components such as cameras, sensors, displays, LiDAR scanners, and lenses for mixed reality devices. Apple has been integrating this type of technology into its products for years, from the iPhone’s camera system to the Apple Vision Pro. Bringing in someone specialized in designing those components with the help of AI allows you to speed up that process and do it with greater precision. The Apple pattern. This acquisition fits perfectly into Apple’s usual way of moving: small, silent purchases highly oriented toward specific capabilities, generally months before introducing a new product. In January of this year it bought Q.aian Israeli AI startup applied to audio, in what is considered its second largest historical acquisition with nearly $2 billion. Invrs.io is much more modest in size (it literally has one person in charge), but it gives us small clues as to how the company’s movements regarding its products will be in the following years. The hardware that accompanies AI. Although we are now witnessing a great technological battle to see who launches the most powerful AI model, there is a race in the background that will decide who stays on top, and that race involves hardware. Specifically, the hardware that AI will use to perceive the physical world: sensors, lenses, optical systems, computer vision technology, etc. Google now has Nano Bananaa model with which it works so that AI can generate images with knowledge of the real world. Apple, with moves like this, could bet on integrating ultra-precise optics into its wearables and future devices. They are different strategies, but with a common objective: to be the eyes of the AI. And now what. Apple has not confirmed which projects Schubert will work on internally, something completely common for the company. But everything indicates that the company will intend with this purchase to improve the optical components of future models of the Apple Vision Pro, the iPhone or devices yet to be announced. Cover image | Junseong Lee and Xataka In Xataka | Apple is not yet ready to manufacture the iPhone in the US, but it has given in something: part of the Mac Mini is

Anthropic has taken Apple’s strategy against Microsoft to the Super Bowl: making using the rival look ridiculous

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Anthropic has opened the Super Bowl by attacking OpenAI with ads that show virtual therapists advertising dating apps and personal trainers selling boosts for short people. The message: “Ads are coming to AI. But not to Claude“(“The ads are reaching the AI. But not Claude.”) Sam Altman has responded in X calling them “dishonest” and accusing them of “doublespeak“, “double speech” in Spanish, although a better adapted translation could be “deceptive language” or simply “hypocrisy.” It seems like a minor skirmish, two rivals fighting over an advertisement. But under that hood is a billion-dollar question: What kind of business will AI be when it’s established? The history of the Internet is summarized in two great models: One free supported by advertising: Google, Facebook, YouTube, Instagram, TikTok… regardless of whether they have premium versions. Other direct payment by subscription: Netflix, DAZN, Disney+, Apple Music, PSN… The first aims to maximize the audience, the second aims to maximize the revenue per user. The AI ​​is right now deciding which of the two paths it takes. In Xataka AI is breaking one of the oldest economic paradigms in history: that cheap equals "bad" OpenAI has already chosen and is starting to test putting ads on free ChatGPT accounts. Altman justifies it with the classic argument of democratization: “More Texans use free ChatGPT than the total number of people using Claude in the United States.” In other words: they want to reach those billions of people who are not going to pay 20 dollars a month. And for that you need advertising. Anthropic chooses the opposite. “Anthropic offers an expensive product to rich people,” Altman reproaches him. In a way, it is true: Claude is betting above all on contracts with companies and premium subscriptions of 20, 100 and 200 dollars per month. Their model depends on the AI ​​being valuable enough for you to pay for it. And so that you look from time to time to the higher plan with the temptation to go up one more step. Without advertising, without sponsored links and without responses being influenced by advertisers. The difference is not only business, it is product. An AI with advertising has different incentives than one without it. What happens when you ask the assistant what car to buy you and there is a manufacturer paying to appear in their answers? What about medical, financial, legal advice? OpenAI has promised that “ads do not influence responses.” That’s what he said in minute 0. But that promise will be increasingly difficult to sustain as monetization pressure increases. {“videoId”:”x9u4ml2″,”autoplay”:false,”title”:”Does Gemini 3 surpass ChatGPT? This is Google’s new AI”, “tag”:”Webedia-prod”, “duration”:”156″} Anthropic has its own problem: If it only reaches those who can afford to pay, AI becomes a tool of the elites. A technology that promises to democratize knowledge ends up reproducing the class divisions that already exist. We saw this coming with the arrival of $200 plans to access the AI ​​elite. A gap that creates another gap, The parallel with the history of the Internet is inevitable. Free social networks caught (almost) all of us in the 1910s, but in return they built advertising surveillance machines optimized for the engagementnot for anyone’s well-being. Payment services are cleaner, but also more exclusive. So AI is now at that bifurcation point: OpenAI is committed to being the YouTube of AI: free for everyone, supported by ads and with premium versions for those who want to pay. Anthropic wants to be the Netflix: better experience and free of ads, but only for those who pay. It is true that it maintains a free plan, but its limits are a continuous invitation to check out or leave. And now it’s up for grabs What kind of relationship with those machines that know more and more about us and from which we ask more and more?. Whether they will be services that serve us or whether they will be platforms that monetize us. In Xataka | The AI ​​of 2026 brings an uncomfortable truth: the most useful will be the one that watches us the most Featured image | Anthropic (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news Anthropic has taken Apple’s strategy against Microsoft to the Super Bowl: making using the rival look ridiculous was originally published in Xataka by Javier Lacort .

The alliance with Google and Gemini makes it clear what tactic Apple has chosen for its future: the parasite strategy

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Let’s do a little memory. It was the summer of the year 102 BC. C. and Consul Gaius Mariusde facto ruler of Rome, was facing the invasion of the Germanic tribes of the Teutons and the Ambrones, who three years earlier had annihilated several legions of the Republic in the battle of Arausio. Marius, camped and with abundant provisions, saw how the Teutons did not stop provoking him and his soldiers. The Germanic tribes, superior in number, mocked them and tried to force an immediate battle, but Marius flatly refused. He punished soldiers who responded to provocations, let his troops despair, and endured humiliation by simply following and observing the enemy. He made his troops go up to the palisades in turns and observe the Teutons, their weapons, their movements, their shouts. Forced them to get used to them and to make them go from something scary to something familiar. But all Mario was doing was choosing the battle that was really worth fighting. The Teutons tried to cross the Alps and Marius and his legions followed them until Aquae Sextiae. There, in an advantageous position and highly motivated—among other things, by thirst—the Romans ended up annihilating the Ambroni first, and then the Teutons. Mario didn’t care that they laughed at him, that they provoked him and that his own soldiers distrusted him. He achieved a historic victory that prevented a potential invasion by those and other Germanic tribes. And he did it with a simple tactic: choose the battles to fight. Which is, at least on the surface, what Apple seems to be doing. The parasite strategy For years Apple has boasted of controlling every element of its ecosystem, both hardware and software. And if there was something that he didn’t control, he worked to do it, as we are seeing with the iPhone or the Mac, increasingly less dependent on third-party chips and technologies. However, the alliance with Google and Gemini breaks that trend and represents a disturbing implicit recognition: in the generative AI race, Apple is not only not in the lead, but it seems to have decided to stop running. At least it doesn’t do it like its rivals do. While Google, Microsoft, Meta, xAI or Amazon do not stop investing billions in chips, new AI models and above all new data centers, Apple has not wanted to enter into those battles. He didn’t care about the provocations or that the industry and the media distrusted (we distrusted) that strategy. Apple has gone about its business, and has barely launched new features in an absolutely explosive segment. Its Apple Intelligence platform is comparatively much lower than those of rivalsyour Private Cloud Compute It’s an interesting idea but at the moment without a clear impact and Siri delay last year was the definitive sign that Apple I had missed the AI ​​train. And it is better not to talk about economic investment: its competitors are betting everything on AI while Apple’s capex remains almost symbolic compared to that of others. That has made many of us doubt the future of an Apple that seems to “move on from AI.” But be careful, because Tim Cook may just be adopting that same Mario tactic of choosing which battles to fight. They may not believe it makes sense to spend those billions of dollars developing a foundational model right now, and they may not believe in the need to create their own data centers either. In fact, Apple has been applying the parasite strategy: in those segments in which he did not dominate or was not strong, he delegated: Cloud infrastructure: Apple has never been strong in the cloud and has delegated to other platforms to which it has paid large sums of money for years. Searches: We have the clearest example of this strategy in internet searches. The multi-million dollar alliance with Google has been offering both companies a perfect solution in this area for years That agreement with Google in the search segment now has its sequel with the historic agreement to use Gemini as a fundamental pillar of the reinvention of Siri. Apple’s voice assistant will make use of Google’s AI models and will thus become a critical component of the functioning of its ecosystem. It is an alliance with extraordinary implications and that once again confirms that parasite strategy in which the ultimate goal is clear: achieve benefits without taking risks. Apple as a wrapper for AI In fact, here Apple is once again taking advantage of its leading role in the mobility market—especially in the US—once again. While other companies like Google and OpenAI spend fortunes on servers and energy, Apple it is limited to being the elegant packaging. They provide the screen, the local processor and the user’s trust. Google puts the brain that runs in the cloud. It is (theoretically) a win-win. But it is also the recognition of a pragmatic defeat. Giving in to that reality—we don’t have a foundational AI model, we don’t have cloud infrastructure, we don’t have data centers—is also a tactic that can end up winning the game. AI aims to become a commodityin something that will be accessible to everything and everyone and that loses its differentiating characteristics in the eyes of the consumer. It will be something generic, interchangeable and basic, and what may matter then is not the AI, but how it is distributed and provided. And Apple is changing from being a company that invents all its tools to becoming a company that is the largest distributor of services in the world. They certify it the more than 2.35 billion active devices with their different operating systems around the world, which can clearly become – if they are not already – the gateway to AI for millions of people. This parasite strategy allows Apple to turn that theoretical defeat into a potential victory. Apple is the mandatory tollnot only for billions of users, but for companies like Google, which seems to have … Read more

The man who failed to transform Siri and the brain of the AI ​​strategy ends his stage

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Apple has communicated that John Giannandrea, one of the most influential executives in its AI strategy in recent years, will begin a retirement process that will culminate in 2026. The company explains that the executive will leave his position as senior vice president of Machine Learning and AI Strategy, although he will continue to collaborate as an advisor in the coming months. This announcement comes months after a realignment of responsibilities related to Apple Intelligence and Siri. Giannandrea landed at Apple in 2018 as one of its most notable signings, with the task of strengthening the AI ​​strategy and giving Siri a new direction. His team was in charge of areas such as Apple Foundation Models, the internal search engine and machine learning research, technical pieces on which Apple has built much of its recent strategy. He also took on responsibility for guiding the evolution of Siri and coordinating AI projects that affected multiple teams in the company. A project that began with ambition and ended in postponements. Apple Intelligence was born as a profound renewal of the user experience, but the advances were not at the expected pace. The Information detailed that the demo shown at WWDC 2024 did not fully reflect the advanced capabilities that Apple had suggested, and that many of those features were not implemented at the time of the presentation. The pressure increased when the company confirmed that the new Siri with personalized functions would be delayed until 2026. What was supposed to be the new turning point ended up becoming a chain of postponements. Internal war in Cupertino over the direction of AI. Tensions between the AI/ML group and the software team were long-standing, according to The Information. While the area led by Giannandrea opted for a more cautious advance focused on privacy, Craig Federighi defended a more pragmatic approach aimed at tangible results. The clash of priorities became evident when some engineers began referring to the AI/ML team as “AIMLess,” a sign of the accumulated unrest. The situation led to a March 2025 twist that placed Federighi and Mike Rockwell at the forefront of Siri’s new direction. A loss of influence that had been brewing. According to Bloomberg, Tim Cook’s trust in Giannandrea suffered after the numerous delays in the development of the Apple Intelligence functions promised during WWDC 2024. In a meeting with his team, the manager admitted that the delays were “ugly” and acknowledged the shame and anger that this situation had generated among the staff. After the change in leadership in 2025, a good part of his functions began to be left in the hands of other managers, while he maintained other tasks in research into AI and robotics technologies. This shift in operational focus serves as a backdrop to the announcement that he will become an advisor before retiring in 2026. The landing of Amar Subramanya and the new architecture of power. Apple has hired Amar Subramanya as vice president of AI after his time as corporate vice president of AI at Microsoft and 16 years at Google, where he was responsible for engineering the Gemini assistant. According to the official note, Subramanya will take charge of key areas such as Apple Foundation Models, machine learning research and AI Safety and Evaluation teams. He will report directly to Craig Federighi, thus reinforcing his weight in the artificial intelligence strategy. The rest of the organization linked to this area will be under the supervision of Sabih Khan and Eddy Cue, a cast that seeks to align responsibilities with their respective departments. Giannandrea’s retirement and the arrival of new managers mark a turning point for Apple in its artificial intelligence strategy. The company now relies on a more defined structure, with Craig Federighi at the center of the project and Amar Subramanya leading key research areas and foundational models. The challenge will be to convert this reorganization into visible improvements for users and regain competitiveness in a market that evolves at high speed. Images | Apple In Xataka | Huawei has a patent with which to manufacture 2nm chips. The only problem is that it’s just a patent.

From today, Ryanair requires 100% digital boarding. It is the culmination of a strategy to trap us in its application

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The day has come. Ryanair only lets you board its planes with a digital card. The measure has been postponed for a few months but November 12 was finally the date on which this decision by the airline, which has raised some controversy and critical voices, was consolidated. Digital boarding. Showing your boarding pass on your mobile phone will be the only way to access Ryanair planes from today. The company claims that by issuing the digital boarding pass, what they call TED, 300 tons of paper are saved per year. This TED is available from the Ryanair application, once the passenger has checked in online prior to taking the plane. This card is available without a mobile data connection, so they ensure that you can access the plane if your mobile phone does not have data or the airport Wi-Fi is not fast enough. The big news is that, until now, it was possible to send a PDF to email from the application and from the browser. This PDF could be printed or simply stored on the mobile phone and brought onto the plane with it, “bypassing” the download of the application. What does Ryanair earn? That the client downloads its application where the company offers seat changes and, simply, facilitates the collection of supplements with added services. This has become the company’s great gold mine. It is, in fact, the only reason to make this decision. In Xataka Mobile have contacted the company to ask why this change and the last part of the answer is eloquent: “This transition, already adopted by almost 80% of Ryanair’s more than 207 million annual passengers, will offer a faster, smarter and more sustainable travel experience. In addition, it will make it easier for passengers to access a variety of innovative features within the app” In the video itself where they explain the change, they already point out that the user will have constant information during their flight, the allocation of the boarding gate… or the possibility of ordering food at your seat. And if… The company has opened a page question and answer website in which all the possible “what ifs” that we can think of are answered. All of them, yes, require billing in advance. For example: And if… I left my phone at home: you can request a free paper boarding pass at the airport, as long as you have completed the online check-in. And if… I lose my phone: same case as the previous one. And if… I lose my phone or I run out of battery after having passed the control: if we have passed the control it means that the passenger has already checked in. In that case, attention will be offered at the boarding gate. And if… I don’t have a smartphone: we will have to check in online beforehand and request a physical boarding pass at the airport. If we have not done it previously, we will have to pay the 55 euros that Ryanair charges for check-in at the airport. Is there some kind of advantage for the user? More or less. Until now, issuing the boarding pass cost 55 euros, whether or not we had done online check-in previously. With the change, Ryanair ensures that the issuance of the card will be free, as long as we have previously made the online check-in. Controversy. Since the measure will be announced in October 2024the voices opposed to the measure have multiplied. Facua has assured since then the measure is illegal as it is considered abusive. The organization defined the situation as follows: Mandating 100% digital boarding is “an especially burdensome clause for vulnerable groups (older people, passengers who, due to their disability or physical condition, have difficulties interacting with new technologies, etc.). These types of consumers usually need the attention and assistance of a third party to be able to carry out the procedures correctly. on-line. Likewise, in Xataka we already got in touch with the company to ask what would happen if a person wanted to print their boarding pass and access it with it, without using their mobile phone. So we didn’t know (nor did the company confirm) that they were going to remove the PDF. Now, the only way is to take a screenshot and print it. However, if someone wanted to go to this trouble, there was no solution offered for this case. Photo | Dan Barrett In Xataka | Ryanair has found a new formula to earn more per ticket: forcing you to board 100% digitally

The EU is considering banning the installation of mobile network equipment from Huawei or ZTE. It is a dangerous strategy

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The European Commission (EC) is exploring ways to get member states stop using telecommunications equipment from Chinese sellers like Huawei or ZTE. Tension between Europe and China is escalating once again, and it is not at all clear that this decision will be beneficial for European companies. Huawei in Europe no, thanks. On Bloomberg cite sources close to these plans and talk about how the vice president of this organization, Henna Virkkunen, has adopted a very forceful position. Virkkunen apparently wants to completely stop the use of Huawei telecommunications equipment with an eye-catching argument: making that a legal requirement. It wouldn’t matter what each country thought.. Years ago the EU has already recommended avoiding Chinese telecommunications equipment as far as possible, but it was a suggestion without a mandatory nature and the member states were the ones to decide in this area. Spain, for example, has continued using this equipment. The Commission’s theoretical proposal would legally force EU countries to break commercial ties with these companies. Failure to comply with the requirement could expose these countries to economic sanctions. Before they were suggestions. At the beginning of 2020 the European Union announced those recommendations under the name “5G Toolbox”. At that time they warned of the risks but left room for maneuver to the member states. Now we go from a soft recommendation to a legal imposition, because that “Toolbox” was voluntary. The national security argument. The argument is the same as that used in the past: Euro officials fear the risks associated with using communications equipment from companies (such as Huawei) so closely linked to the Chinese government. Maintaining these teams, this strategy suggests, could compromise national security. And be careful with countries outside the EU. The EU’s plan is not only for member countries to abandon these teams, but to pressure countries outside the EU to do so as well. Thus, it would try to block the use of program funds Global Gateway if those who use them spend them buying Huawei equipment. The operators, harmed. European telecommunications companies also appear to oppose this plan. First of all, they indicate in Bloomberg, because Huawei technology is often cheaper and even superior to Western alternatives from Nokia or Ericsson. And second, because replacing existing equipment is extremely expensive and can delay current and future deployments. internal division. In the absence of confirmation of the EC plan, there is another key element: there is internal division among EU members. Germany and Finland continue to deliberate on what restrictions to impose, while Spain and Greece continue to purchase telephone equipment from these manufacturers. What they say in China. Lin Jian, spokesperson for the Chinese Foreign Minister, has indicated that when certain countries forcibly eliminate telecommunications equipment from Chinese firms like Huawei, they not only slow down their technological progress, but also suffer economic losses. He further added that “We urge the #EU to provide a fair, transparent and non-discriminatory business environment for Chinese companies and avoid undermining business confidence in investing in Europe.” Let’s remember Sweden. In 2020, Sweden decided to ban the use of telecommunications equipment from Chinese manufacturers with the same argument that we already know about national security. That theoretically favored the local company, Ericsson, but its CEO criticized the Swedish government’s decision precisely because he knew what was going to happen. Revenge is served on a cold plate. And what happened is that China retaliated. A few months later, China Mobile announced budgets and contracts to boost the country’s telecommunications infrastructure, and Ericsson was the biggest loser. The company had almost 11% market share before the government’s decision: today its share does not reach 2%. Dangerous veto. If confirmed and made effective, the veto on being able to use telecommunications equipment in the European Union is dangerous precisely for the same reason that happened with Sweden. China continues to be a great commercial ally of China despite being more aligned with the US in areas such as semiconductors. With these types of actions, Europe positions itself even more closely with the Trump government, something that is somewhat surprising because Europe already came out badly after the agreement with tariffs. In Xataka | Huawei has a plan to deal the final blow to NVIDIA in China: a supernode of 15,000 processors

It is a strategy that we know well

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China has recorded one of the fastest growth in its manufacturing industry. batteries for electric vehicles in recent years. Between January and September 2025, the total production reached 1,122 GWhwhich represents an increase of 44% compared to the same period in 2024, according to data from the Chinese Passenger Car Association (CPCA). collected by CLS. In September alone, 151 GWh were manufactured, 50% more than in the same month of the previous year. Why it is important. We have been seeing this exponential growth for years and it does not take us by surprise, since it is an industrial strategy that China has been running for years in multiple sectors. Flood the product market with dozens of manufacturers competing simultaneously, gain global share based on volume and price, and gradually expel foreign competitors. The goal: dominate the entire electric mobility value chain before Europe, South Korea, Japan or the United States can consolidate their own industrial alternatives. More figures. The sector remains robust thanks to increasing sales of electrified vehicles within China and growing international demand. In September, 50% of total production was installed directly on vehiclessix percentage points more than at the beginning of the year. Of that volume, lithium iron phosphate (LFP) batteries They represented 52%, their highest level of the year, while the ternary type remained at 44%. An increasingly atomized market. Although CATL maintains its leadership with 41.7% of the market in the third quarter and BYD occupies second position with 21.4%, both have given up quota: 3.6 and 3.4 percentage points respectively compared to 2024. Who is gaining ground? Manufacturers such as EVE Energy, CALB, Sunwoda, REPT, SVOLT, Gotion High-Tech (backed by Volkswagen) and Jidian New Energy. The list does not stop growing, and it is a characteristic that reflects China’s strategy: multiply manufacturers, increase installed capacity and compete by volume until margins are compressed for everyone. Between the lines. Although this energy ecosystem is booming, it can also be a ticking time bomb due to overcapacity. And when you produce more than the market can sustainably absorb, prices plummet, margins disappear and a war of attrition begins. China has already experienced it in sectors such as solar or steel. In the short term, this allows you to gain global share based on price. In the medium term, many of these manufacturers will end up disappearing or merging. This is a calculated sacrifice that China has been making for years in multiple sectors: losing profitability today to control the market tomorrow. Technological change as a commercial weapon. The replacement of ternary batteries with LFP also works in China’s favor. LFPs are cheaper, safer and less reliant on critical materials such as nickel or cobalt, whose supply chains are more fragmented. Only 7% of models In the third quarter of 2025, they installed batteries with a density greater than 160 Wh/kg, compared to 11% the previous year. The most common range is between 125 and 160 Wh/kg, sufficient for most applications. The shift to LFP, where China dominates, reinforces its competitive advantage over Korea and Japan, more specialized in ternary chemistry. The context of the electric vehicle. Production of new energy vehicles in China reached 9.59 million units in the first nine months of the year, 29% more than in 2024. Of them, 5.8 million were pure electric vehicles (+44%), 3.28 million plug-in hybrids (+10%) and 460,000 electric commercial vehicles. As it could not be otherwise, this growth fuels the demand for batteries, and China continues to be the main world market, both in electromobility and export. In Xataka | The throne of the fastest car in the world already belongs to China. BYD has swept Xiaomi on the most famous circuit in the world

The new strategy against Alzheimer’s is not to attack, but to ‘reprogram’ the brain to clean itself

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Alzheimer’s can be resemble a great fortress with a large number of defenses that makes it very difficult for us. One of its most formidable defenses is blood brain barriera biological wall that protects the brain from harmful substances, but, ironically, also prevents the entry of most drugs. In Alzheimer’s patients, this barrier not only blocks help, but also becomes an accomplice to the disease. But we have already found a way to access and attack this pathology. The investigation. A team of scientists has been able to develop a radically new strategy to treat Alzheimer’s. Instead of trying to force entry into the brain, they have created smart nanocapsules that “reprogram” the barrier itself to do its job again: actively cleaning up toxic waste. Something that they have already tested in mice, and they have given spectacular results: a reduction of almost 45% of the amyloid load in just two hours and a cognitive recovery that was maintained for six months. The problem. In order to understand this advance, we must know exactly how ‘access’ to our brain works. The blood-brain barrier (BBB) ​​functions as an incredibly strict customs checkpoint. Like any border, it must have an entry and exit gate and in this case it is the LRP1 receiver. In the case of a healthy brain, LRP1 will be responsible for capturing beta-amyloid proteins and transporting them out of the brain for elimination. But in the case of a brain that is already old, and more markedly in Alzheimer’s, the amount of these LRP1 receptors is reduced, causing beta-amyloid to end up accumulating in our neurons, causing this disease to begin to show signs of presence. The discovery. In this case, the research team discovered that the fate of the LRP1 receptor depends on how it interacts with the molecules that bind to it. This is where the concept of “greedy,” or total bonding strength, comes into play. Very strong union. If a molecule clings too tightly to LRP1 (as beta-amyloid aggregates do in Alzheimer’s), the receptor activates an emergency pathway that sends it directly to be destroyed in the cellular “dumping ground” that is the lysosomes. This makes the problem even worse, as it eliminates the few exit doors left in the brain to take out the ‘garbage’. Moderate union. Or average greed. If the binding is “just right,” the receptor activates a non-destructive express transport pathway (the PACSIN2 pathway). This pathway creates a kind of tubular tunnel that transports cargo through the barrier quickly and safely, preserving the LRP1 receptor so it can continue working. In fact, this pathway even promotes the expression of more LRP1 receptors, which is what interests us most in this situation. The result. Based on this principle, the researchers designed nanocapsules called “polymersomes” (A₄₀-POs). They are tiny spheres decorated with a very specific number of “keys” (angiopep-2 ligands) on their surface. The number of these keys was calculated to achieve that perfect “medium greed”, with the aim of achieving the result similar to that of a moderate union. Results. When they administered these nanocapsules to model mice with advanced Alzheimer’s, the effects were surprising. A massive brain cleanse was achieved in just two hours, causing beta-amyloid protein levels in the mice’s brains to be reduced by 45%. In order to confirm that the protein was not just moving from place to place, its blood levels were measured. The result was an 8-fold increase, which shows that the blood-brain barrier was expelling the ‘waste’. The tests. In order to see the result in practice, behavioral tests such as the Morris water maze were carried out. Here treated Alzheimer’s mice showed significant improvement in spatial learning and memory. In this case, their performance became comparable to healthy mice without the disease. Most strikingly, these cognitive benefits persisted for up to six months after a single course of treatment, suggesting a long-term restorative effect. More than a drug. This work represents a paradigm shift. Most therapeutic strategies for Alzheimer’s treat the blood-brain barrier as an obstacle to overcome. This new approach treats it as a dysfunctional biological system that can be repaired by adding more exit doors for the organism to maintain this homeostasis. By using these nanocapsules with the “perfect keychain”, not only is the existing beta-amyloid removed, but the brain’s natural cleaning mechanism is reactivated. The treatment was able to restore levels of LRP1 and the beneficial transport pathway (PACSIN2) while reducing the destructive pathway. In essence, nanocapsules are not the drug itself, but a tool to reprogram the biology of the brain so that it heals itself. Although the results have been obtained in mouse models and the path to human trials is long and complex, this research opens a completely new and hopeful therapeutic avenue. The idea of ​​”repairing the barrier instead of just breaking it down” could be the key not only to Alzheimer’s, but also to other neurodegenerative diseases where transport and brain clearance play a key role. Images | Bhautik Patel In Xataka | We have a new “theory of everything” to understand Alzheimer’s. Its key is in some small granules

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