strategy

It is a strategy and it is working

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Work and pleasure are often Like water and oilthat are hardly mixed. However, LinkedIn has tried to break the laws of physics (labor) integrating a series of games into a social network very focused on the professional and workplace. At first that squeak a little slide through the Timelineof LinkedIn hoping to find publications of a former partner who has changed their jobs, or that a company is looking for candidates for cover a vacancy And suddenly, zas! A publication in which your co -worker presumes to have achieved the maximum score in a game. But, we hadn’t come to talk about work? Surprisingly, the play of integrating games is working very well. You do networking, you are looking for a job or … you start a game In May 2024, the company announced the integration of a series of free games accessible to all users registered on the platform. However, we talk about a corporate platform, so its focus is not offers triple A games, but maintain their productive spirit. From LinkedIn they point out that the objective of his social network “has always been to connect professionals around the world to make them more productive and successful. And, like the work world has changed in the last 22 years since the creation of LinkedIn, This has also done the way people connect with each other. “ That change of habits in communication and in the way to face the working day It has served as a support lever for the social network to pivot towards a more playful approach. “The objective of LinkedIn games is to encourage professionals to take a short break from work and stimulate their mind, while motivating them to connect with others,” they point out from the company. A recreation for the brain The catalog of LinkedIn games It is not very extensive. It is limited to four simple titles at a graphic level, but that propose different challenges at the mental level and a good dose of cognitive skills. Among the games that LinkedIn has integrated are: CrossClimb: A question and answers game in which you have to use clues to correctly guess each word of the stairs. The goal is to form groups of words based on tracks, in which only one letter differs with the previous word. Once you have organized the correct sequence of words, the clues will be unlocked for the beginning and end words. And the challenge is to decipher the words as quickly as possible. Pinpoint: It is a word association game in which you should try to guess (or “locate”) the common category or theme that unites a set of words. There are five clues to find out this common category. The challenge is to guess the category with the least possible number of revealed tracks. Queens: It is a logic game in which you have to fill in the grid so that there is only one crown per row, column and color region, not being able to coincide with any other crown of the attached segments. Tango: It has been the last game to join LinkedIn, and it is a logic game where you must fill a grid making sure that each row and column contains the same number of soles as moons. The complication is that there can be no more than two soles or adjacent moons, neither vertical nor horizontally. But what do these games paint on LinkedIn? According to Paolo Pasco, LinkedIn games editor the games seek to encourage Benefits of short pauses during the working day. “Various studies underline the importance of work pauses and cognitive benefits of the puzzles. Therefore, with our series of games we seek to offer professionals a space to make a brief pause and revitalize their mind. “ A investigation of the University of Exeter and the King’s College in London discovered the memory benefits that the crosswords, sudokus and other types of puzzles provide such as those proposed by LinkedIn in its recreational offer. Therefore, this may be a good way to foster a Status to take the brain to its “playground” in which abstract concepts and knowledge are connected to Generate new ideas. “It’s curious how something as simple as a game can be the impulse we need to return to energy with energy, desire to learn, connect and talk to others,” said Pasco. The fact of Improve cognitive abilitiessuch as the attention, concentration and mental flexibility, together with the social component that the social network provides, they make the games become a more socialization component between professionals or among classmates of the same office, breaking the ice in interpersonal relationships in The work spaces. According to A survey From Yougov, the puzzles and puzzle games are the most popular among users in the US, ahead of card games, action or adventure. Within these data, the puzzles were preferred, by far, by LinkedIn users, so it is not strange that the social network has chosen to integrate them into its platform. LinkedIn is still a business Beyond the productive component and Induction to labor interactions With the excuse of competitiveness in the games, the introduction of this new section on LinkedIn also Pursues an economic interest. In this sense, LinkedIn has followed the steps from The New York Times, which only a few months before also integrated a section of games in its application, continuing with the Wordle success. Such and As I counted Axiosthe games have allowed the New York Times to stabilize the number of subscribers to their platform, while the figures of the rest of their competition chopped. He Financial Times estimatedthat with the implementation of these games in LinkedIn a “record commitment” of 1.5 million content interactions per minute in June 2024 had been recorded. The LinkedIn Games Rachas system fosters the daily visit and sharing the results, so the return of users and their active participation in the platform increases, even if it is only for a few … Read more

The last time that US invaded Panama did it with an unexpected strategy: Guns’n’rose as a psychological torture

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At the end of 2024, in Panama you surely breathed calmer. As soon as the new year starts, the enclave has gained an unusual geopolitical importance. While the country has stressed that “its” channel is a neutral territory, Donald Trump’s statements and China’s movements They put the focus on a space and their crossroads between two global powers. It is possible that it does not pass from rhetoric, but if finally the United States tries to “invade” the territory, history reminds us that there was already a similar event with music to every pill. Invasion to Panama: pumps and rock. In December 1989, United States launched the so -called Operation Causa Causaa massive military invasion in Panama with the aim of overthrowing the dictator Manuel Noriega. With an overwhelming demonstration of war power, Washington sent 26,000 soldiersbombarded parts of the city of Panama and finally submitted Noriega through an unpublished psychological war tactic. Context: The American friend. Noriega had been A strategic ally of the United States during the Cold Warserving as a CIA informant about drug trafficking and regional issues. Despite his links with organized crime, Washington tolerated him for years due to his usefulness in the fight against communist influence in Latin America. However, in the late 80s everything changed, and its growing autonomy and the possibility of shaking ties with the Soviet Union began to worry the White House. Although Noriega was accused of drug trafficking and electoral fraud, the murder of an American soldier for Panama’s defense forces was the perfect pretext that triggered the invasion. The administration of George Bush decided that it was time to actdespite the opposition of agencies such as the CIA and the DEA, which still saw in Noriega a valuable source of intelligence. Operation Cause. Panama’s invasion was a disproportionate force display. Panamanian defense had just 3,000 soldiers with light weaponswhile the United States deployed furtive airplanes, helicopters with artillery and thousands of marines and army troops. The American offensive devastated entire sectors of the city of Panama, with a balance of hundreds of dead and scenes of bodies shattered through the streets. Historians tell that the brutality of The invasion was influenced by the so -called Vietnam Syndromea doctrine that prioritized the use of overwhelming force to avoid long and expensive interventions such as Vietnam. To seal the capture of Noriega, the Navy destroyed her yacht and her private jet, eliminating any escape route. And the decibels arrived. After the US invasion of Panama, Noriega took refuge in the Vatican Embassy in Panama Cityrefusing to surrender despite the presence of American troops surrounding the building. As international law prevented them from entering the building, the United States Army implemented an unprecedented psychological war strategy to break their resistance: They installed speakers in military vehicles and began bombing the area with a sound wall without stopping. The repertoire, carefully selected by the military station Southern Command Network, included songs with ironic messageslike I FOUCHT THE LAW OF THE CLASH, PANAMA DE VAN HALEN, ALL I WANT IS YOU OF U2 AND IF I HAD A ROCKET LAUNCHER DE BRUCE COCKBURN. And above all, the two -band classics: Guns N ‘Roses (Welcomo to the Jungle were heard dozens of times) and The Doors. The thunderous sound was such that the Holy See formally protested against tactics, which led to music after three days without stopping. By then, Noriega (who was also an opera lover) had already undergone extreme psychological pressure. On January 3, 1990, he finally delivered. Torture or tactics? US military forces have always defended the practice, arguing that musical torture is a non -lethal technique that, like sleep deprivation, does not leave permanent physical sequels. However, former detainees have testified otherwise. I counted a while ago to the BBC Binyam Mohamedformer prisoner of Guantanamo, to have endured 20 days of music at full volume, including The Real Slim Shady by Eminem and Forgot About Dre by Dr. Dre, causing several detainees to lose their reason. Another prisoner, Haj Ali, described how he underwent the constant repetition of the Babylon phrase … Babylon … Babylon … by David Gray, until he feels that his head was going to explode. In this regard, organizations such as Amnesty International consider that musical torture is a form of inhuman and degrading abuseprohibited by the UN and the European Court of Human Rights. According to expert Sara Macneice, This technique has nothing to do with music In its traditional sense, it is a sound assault designed to intimidate and break the victim psychologically. Consequences and legacy. Yes ok The fair cause was a strategic success for the United Statesthe international community condemned the violation of Panamanian sovereignty and the brutality of the attack. The invasion left between 500 and 4,000 deadaccording to different sources, and the destruction of entire neighborhoods such as Chorrillo. Political level, Washington adopted Panama’s invasion as a model for future interventionsinfluencing the military doctrine used in Iraq, Afghanistan and the so -called war on terrorism. That said, its impact on national sovereignty and international law remains a matter of debate. It was the day that it was shown that bombs are not needed to bend the enemy, and that Even music can be an instrument of war. Image | Carlos Varela, Nara, LLS In Xataka | China and the US want the same territory of South America. China has offered an ambitious project, Trump enters by force In Xataka | Mexico plans 3,000 new kilometers of train for goods and passengers. The big question is what happens to the drug traffickers

As in any battle, you have to be prepared with a strategy

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Ask for a salary increase is one of the most tense moments for employees, especially in Latin culture, where salary negotiation It is almost a taboo. However, it is a moment that, sooner or earlierall professionals face throughout their career regardless of WHAT IS YOUR POSITION. Coaling the moment correctly, and the attitude with which that request is addressed, is a important part for your success. To ask for an increase, look at the calendar According to Nicola Weatherhead, vice president of people’s operations and talent acquisition at The Stepstone Group, in An interview For the British Dailymaila petition for salary improvement can never be the result of improvisation. The first step is to choose the right time for both the person in charge of human resources, and for the company. For example, if you have evidence that the company A bad financial moment passesit is less likely to have Ability to increase your salary. Instead, a good moment can be just after making a positive economic balance public. On the other hand, regardless of the financial health of the company, it is also important to choose well the date on which the increase is proposed. For example, many companies prepare their annual budgets at the end of the year, and close at the beginning of the year. Therefore, the first months of the year may not be the best to request a salary increase because the budget items are already assigned. On the other hand, the perfect moment to request it will be just before the company begins to prepare those budgets for next year. In this way, your request may be taken into account and included in the accounts of the following year. Appointment to talk about your salary From the indeed labor platform, They point How important as choosing the right time for the company, is to choose it to speak with the head of human resources that manages it. Have one Conversation about your salary next to the coffee machine It is not the best of ideas, so the ideal is to set an appointment enough to ensure that whoever should collect your request is paying all their attention to a quiet and private environment. During that meeting, he speaks safely and assertively, but avoids aggressive or too shy. A balanced tone It generates empathy and facilitates establishing open and respectful negotiation. Companies may have quarterly or annual evaluation programs, and that can also be a good time to address the salary increase, since your performance data will be on the table to endorse it. That takes us to the next point. Do not compare yourself, let your work speak “Prepare a detailed summary of what you have achieved during the last year and what you plan to contribute to the future,” said Weatherhead. Take this List with your achievements It allows you to show, objectively and based on results, the worth of your work and the added value you contribute to the company. It mentions concrete figures, such as increases in sales or improvements in operational efficiency, if you have led new projects or everything that is relevant in your position or that has contributed to the team. The personal economic situation should never be the reason that justifies the request for salary increase. One of the most frequent errors is compare with other colleagueseven with those with similar tasks. Each employee fulfills their function and their metrics can be oriented to different objectives, although similar functions are apparently done. “In addition, refrain from making demands or ultimatums, since this can tighten your relationship with your employer,” says the expert. The last thing you want is to be a focus of problems for those who must manage their salary increase. On the other hand, involve a supervisor to validate your work, it is a good strategy since it is someone whose objective is precisely to report your performance. This confirmation of your results will have more weight than your statements when considering a salary increase. “They will need evidence and, if you have a high -ranking manager in the company to help you defend your position, the bosses will be convinced much more easily among them,” says Weatherhead. Investigate and ask accordingly Another important aspect is not to leave in the air the percentage of salary increase that you have in mind. Therefore, it is convenient to make a previous investigation of the average salary of your position in the sector, in your region and in the type of companysince wages vary depending on these factors. Knowing that data will allow you to present A reasonable proposal. Use tools such as salary comparators, Consult colleagues or review job offers similar to your profile and knowledge to obtain An adequate salary range. Avoid asking for an exact amountit is more appropriate to talk about salary ranges or increase percentages. That gives margin to negotiate and shows flexibility on your part. For example, you can say: “I have investigated and I think that an increase within the range of X A and would be fair considering my responsibilities and performance within the team.” A negative is not a defeat One of the communication strategies in this type of negotiation is not to propose the increase as a question of whether or not. If you do, the easiest thing for the company is to stand in the No. Instead, you can raise it as a goal to achieveIn that way, even if at that time you receive a negative, a schedule is drawn for a new request in the future. In an assertive and calm way, he asks the person in charge of what objectives and improvements he considers to achieve to obtain that increase in the future. That not only denotes a positive attitude of growth, but also highlights the commitment to the company. In fact, even in case of obtaining a salary increase, it may be below your initial expectations. Knowing that roadmap can serve … Read more

The AI ​​fires Microsoft’s income at the expense of huge investments. And now China threatens its strategy

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Microsoft has presented Its quarterly resultsand thanks to them we already know what he won in 2024 thanks to the AI: 13,000 million dollars. Of course, it is also investing 22.6 billion dollars in infrastructure … each quarter. As if that were not enough, you also have to deal with the threat of Chinese innovation. Why is it important. The figures leave a clear reading: the Financial Equation of AI remains very complex. Generating interesting income – the current ones are already, grow 175% year -on -year – requires huge infrastructure investments. And now Chinese innovation threatens to leave a part of that investment obsolete. The context. Microsoft dominates the business market thanks to its early alliance with Openai, but Deepseek’s irruptionwhich has developed more efficient and cheap models, and open source, has caused a small earthquake in the sector. Microsoft is in a race against time: it needs to monetize its great investment in AI as soon as possible, but now it receives increasing competitive pressure from China. The figures: 13,000 million dollars (annualized) in revenue per year. 22.6 billion dollars invested per quarter in infrastructure. 31% Azure growth, below expectations. 24,110 million dollars of quarterly net profit, 10% more interannual. Exceeded expectations. Marking Agenda. The consolidation of Microsoft as a leader in corporate AI is thanks to Copilot, its Microsoft 365 assistantwhich already has more than 160,000 companies using it … and have created more than 400,000 custom agents, according to the figures published by the company. Microsoft is in full transition to a model where AI is integrated into all its business lines: Windows will incorporate AI capacities in 15% of high -end laptops. LinkedIn uses AI to improve its hiring platform. Xbox Cloud Gaming continues to break records with 140 million hours transmitted. Github co -ilot It has more than 150 million active developers. And the AI ​​stars in a striking contrast in the company’s accounts: while Azure’s income, the great winner of the Nadella era, are growing slower than expected, new business lines based on AI are growing explosively: 157%. Deepen. One of the questions that leave these results is whether Microsoft will be able to maintain this level of investment if Chinese efficiency advances force a price war in AI services. Microsoft defends its strategy arguing that the demand for AI will continue to grow exponentially as the costs are reduced, thus compensating the current investments. The question is whether investors share that optimism. Outstanding image | Microsoft In Xataka | I have tried Deepseek on the web and in my Mac. Chatgpt, Claude and Gemini have a problem

The 13 keys to ‘Plan Mexico’, Mexico’s strategy to protect itself from China and wink at Trump

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“Continue making Mexico the best country in the world.” That is the ambitious objective of Claudia Sheinbaum, current president of Mexico, who will face a complicated panorama in the coming weeks due to the tariff plans of a Donald Trump who has entered the White House stomping. And to achieve that goal, Sheinbaum has presented his government’s 13 goals to reduce poverty and inequality, while turning the country into an attractive destination for investors. Mexico Plan. On January 13, Sheinbaum advertisement to the nation that “Mexico has a plan and is united forward.” He commented that there is a portfolio of intention of national and foreign investments and that, to attract all possible capital, they have created 13 goals to continue developing the country. These points of the Mexico Plan are the following: Go from the 12th economy to the tenth in the world. Raise the proportion of investment to GDP, above 25%. Generate 1.5 million jobs. 50% of what is consumed in the country are products “made in Mexico” in the textile, footwear, furniture and toys sectors. Increase national content by 15%. 50% of public purchases will be of national production. Vaccines made in Mexico thanks to advanced biotechnology programs. Going from 2.5 years to one year the time it takes to process a new business, also with the requirements for this reduced by 50%. Increase 150,000 additional professionals and technicians annually to those already generated. Business environmental sustainability. 30% of SMEs with access to financing from both private and government banks. Be one of the five most visited countries worldwide. Reduce poverty and inequality. Billionaire. One of the legs on which Plan Mexico will be based is to attract investments. According to the Government, nearly 2,000 projects are being contemplated by companies seeking to establish themselves in the country, which implies national and foreign investments of 277,000 million dollars. “Made in Mexico”. Something that is mentioned several times in the plan is the concept of “made in Mexico”, and as we see in BBCit is something that has every intention. One of the main focuses of this strategy is to return to manufacturing elements in Mexico to develop an industry that has been left aside. For example, prioritizing the textile sector that had been relegated to what Mexico imported, mainly from countries like China. Over the last decades, the country stopped producing what it consumed to import it from Asia and Rogelio Ramírez, Secretary of the Treasury, declared that “10% of exports currently have Mexico as a destination.” Playing both sides. Ramírez commented that “this loss of participation cost us, especially Mexico and the United States, a lot of industry and loss of activity. “Entire sectors were lost.” This is why a plan that favors the national business fabric can benefit both Mexico and its main trading partner, the United States. In the Government document it was specified that China had cornered the international industry and that the objective was to make Mexico recover the lost ground. Ramírez explained that, if replace 10% of China’s exports to North America with Mexican products, the country’s GDP would increase by 1.2%, that of the United States by 0.8% and that of Canada by 0.2%. The problem is that Mexico and China have been strengthening their relations for years. So much so that Trade between both countries skyrocketed during 2024turning Mexico into the gateway for Chinese products to the United States and, therefore, the Asian giant as a valuable trading partner. An example is companies electric cars like JAC or SEV, which have already announced million-dollar investments to open factories in Mexico. AND BYD is also very clear that, to enter the US market, they need to make the leap to Mexico. “No recipe for Donald Trump”. Despite Trump’s threats, Mexico can be crowned as an important US trading partner to get rid of China. We will see what happens with the protectionist policies that the new American president has promised during his campaign, since they may not have been just lip service. The reason is that Trump has no expectations of re-election, so he can go in with everything, giving free rein to his most aggressive ideas and policies. He has threatened Mexico on several occasions, as well as Canada, and Carlos Pérez Ricart, from the Center for Economic Research and Teaching, believes that “there is no recipe or adequate response for Donald Trump. Nobody has the key here and there is so much uncertainty in terms of rates and interventionism that there is nothing clear that can be planned.” What is evident is that Sheinbaum is clear that, coinciding with the arrival of the new president of the United States, citizens should know that there is a plan B in the medium and long term. We will see if it is enough and to what extent the promised US protectionism affects Mexico. Images | White House, Aeneas of Troy In Xataka | China and the US want the same territory in South America. China has offered an ambitious project, Trump will enter by force

‘It’s a chain strategy’

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The queen of the mornings, Ana Rosa Quintana, returns to her post. After several days of rumors, it was the presenter herself who confirmed the news during the live broadcast this Wednesday, January 22 on Telecinco: “I’m going back to the mornings. I found out this morning and it’s a programming strategy of the chain. I have been here for 21 years and I am in favor of helping in any way I can,” he began explaining while the statement published by Mediaset was broadcast on the screen. © GTRES Ana Rosa Quintaba leaves her program, AfternoonARafter just over a year of broadcast, as it should be remembered, which premiered on September 18, 2023. Despite the fact that Mediaset’s star presenter began to captain this ship with great enthusiasm, and which they announced as ‘more research, more climate, more style, more life, more emotions, more humor, more at street level and with more heart’. This is… ‘TardeAR’, Finally, its afternoon journey ends next Monday. © GTRES Information that has caught off guard both the collaborators who were with her at the time on the television set and the rest of the workers at her production company, Unicorn Content, who have found out at the same time as the public. “The network will premiere the twentieth season of Ana Rosa’s program next Monday, February 3 (09:00 a.m.). Telecinco thus remodels its morning slot, which will begin with Ana Terradillos at the head of The Critical Look, will continue with Ana Rosa’s program and will conclude with Joaquín Prat in Let’s see“, the presenter began by reading the header of the press release. © Mediaset Of course, Ana Rosa Quintaba wanted to make it clear, in response to Boris Izaguirre’s question, that the AfternoonARwill continue. “It is a source of pride that the network continues to trust our production company to do the entire morning and then the afternoon. We have to rebuild the morning and the afternoon will continue. Thank God that all the programs continue, as a producer it is a relief because all the jobs continue. Very excited, she continued explaining what this change means to her: “My heart is broken. Here I have discovered a lot of friends, but it is also true that I am reunited with my entire team with whom I have been for 18 years. And then now “We are going to walk because there is room for everything.” “My job is my job, but I also have to support my network. I have always been a morning person and I will continue to get up early,” he continued explaining before his nephew, Kike Quintana, appeared on the set: “What I most like What matters to me is knowing what happens to me. They have plugged me in and seeing where I am going to go,” he said, laughing. © Mediaset “Next Monday, February 3, one of the most emblematic brands of the network will return to the mornings of Telecinco, which during its 18 years on broadcast was a benchmark on the strip: ‘The Ana Rosa Program’. Your presenter, Ana Rosa Quintanait will be put again in front of this mythical magazineproduced in collaboration with Unicorn Content, which from Monday to Friday will address the most relevant issues of the present and that in this new stage it will have nnew sections and collaborators”, reads the press release issued by the Fuencarral network. © GTRES

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