amazon

This costs 2 euros per month and comes with an Amazon gift card

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I’ll put you in a situation: imagine that you have 5 devices and you want to have a VPN in each of them. Eliminating those that are free from the equation (that are not as safe as they promise), there aren’t too many VPNs that allow you to install on so many devices without paying extra. One that accepts unlimited devices is Surfshark: it only costs 1.88 euros per month and, if you hire it before Sunday, you get a free Amazon gift card. Surfshark Starter Subscription – monthly The price could vary. We earn commission from these links A secure, cheap VPN for all your devices This VPN, one of the best availableis right now with one of its best promos. The reason for this is that it combines two things: an incredible price and a free Amazon gift card. What requirements does the promo have? Only three: we have to use the code ‘amazones’, it is only available for two-year plans and we will receive the card when we have had the active subscription for 31 days. If we are after a VPN, it is a very good opportunity. Surfshark is a very easy to use tool that, as we said above, you can install on all your devices. It has more than 4,500 servers in 100 different countries with very good connection speeds, so we will always have an option to connect. The cheapest plan, called Starter, includes VPN, another extra tool (Alternative ID) and costs 1.88 euros per month in its two-year plan. A quick calculation: two years of VPN cost us 50.76 euros and we get a free 10-euro gift card for Amazon. As if that were not enough, Surfshark offers three extra months on all its plans, so actually it will be 27 months. A bargain. If we don’t mind spending a little more, we also have the option of going directly to Surfshark One. This subscription only adds a little to the final bill (61.56 euros for 27 months or 2.28 euros per month), but it offers us a package of additional tools that includes Antivirus or a tool that notifies us if our data is leaked on the Internet, among others. The best? that with him we will take a 20 euro Amazon gift card. Finally, we have Surfshark One+. This raises the price to 112.86 euros for 27 months+ (which are, really, 4.18 euros per month), but in exchange it offers us the same as the other plans, added to a tool called Incogni that will allow us delete our data from different databases. With this promo that, remember, lasts until Sunday, includes a 30-euro Amazon gift card. All you have to do is choose which one best suits you. Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | surfshark In Xataka | Free VPN and security: what’s the problem, why you should be careful In Xataka | Why it is dangerous to connect to public Wi-Fi and what you should do to protect yourself

Cinema has been accusing Netflix and Amazon of suffocating it for years. Now it has new saviors: Netflix and Amazon

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In Las Vegas, before thousands of theater owners, the head of Amazon MGM Studios promised that at least 15 of its films a year would reach theaters. He did so days after Netflix, which has been avoiding cinemas for years, announced that it will respect traditional exhibition windows for Warner Bros. films, thus building new bridges of understanding with its former enemies, traditional cinemas. Coincidence or highly studied public relations move? 15 a year doesn’t hurt. Mike Hopkins, director of Prime Video and Amazon MGM Studios, He was very direct with the exhibitors: “While some competitors have entered and exited the theatrical waters, for us this is neither a test nor an experiment. Our commitment to release at least 15 films each year in your theaters is underway.” The theater owners responded with a standing ovation. Amazon backs this promise with figures: they have been announcing for some time an investment of $1 billion annually in movies for theaters. The ‘Hail Mary’ gift. Immediately afterwards, Ryan Gosling spoke. The actor and producer of ‘Salvation Project’the science fiction film that has been dominating the global box office for weeks, thanked the exhibitors for their decisive role in the film’s success. He later said that the production, which has accumulated more than $525 million at the global box office, was going to extend its exhibition window, delaying its arrival on digital platforms. A true gift of good will for a sector that appreciates any oxygen cylinder. In the other corner. On the other hand we have Netflix. In April 2025, his co-CEO Ted Sarandos described going to the movies as “an outdated concept”. Obviously, given the platform’s trend-setting power, the statement did not sit particularly well with exhibitors. Months later, when Netflix announced its intention to acquire Warner Bros. Discovery for around 80,000 million dollars, the alarm became something more concrete: the main studio committed to the exhibition passed into the hands of the platform most hostile to traditional cinema. Collect cable. Sarandos partially retreated in January 2026 in an interview: “When this deal closes, we will have a phenomenal theatrical distribution engine that generates billions of dollars of theatrical revenue that we do not want to put at risk. We will manage that business as it is today, with 45-day windows.” He clarified his comment about “outdated” cinema: he was referring to locations without access to theaters, not to the experience itself. Internally, suspicions did not subside: according to the CEO of the Cinemark chainNetflix intended to approach a window of only 17 days. Cinemas are improving. The point is that a slight improvement is detected in the situation of cinemas. According to Comscorethe US box office accumulated from the beginning of this year until April 12 reached $2.26 billion, 23% above the same period of the previous year and the best figure since 2019. Ticket sales grew by 16%, reaching 154 million viewers. This improvement has been echoed among production companies: Universal, which during the pandemic reduced its windows to 17 days, has already announced that will extend its guaranteed minimum to 45 days since January 2027. In this context, MGM’s congratulations and Netflix’s change in philosophy make sense. Reasons for suspicion. The rooms, however, have reasons to be reticent. David Zaslav, CEO of Warner, promised three years ago 20 films a year from Warner Bros. for rooms. He never kept his promise. But we may be seeing the winds of change blowing. The box office in slight but clear improvement, the expansion of windows and the regulatory pressure They are creating a panorama in which it is more profitable for platforms to be allies of cinemas than enemies. Although the rooms know that they have to make sure before burying the hatchet. In Xataka | Spotify killed the record and the industry pivoted to concerts. Netflix killed cinema and the industry was left with a “space crisis”

the best deals on Amazon today, April 15

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We are halfway through the month of April and, like every week, we want to offer you a selection of the best discounted devices on Amazon. These are some of the best deals in technology that we have found in the e-commerce giant today, April 15. XIAOMI 15T Pro – 12+1024GB Smartphone The price could vary. We earn commission from these links smartphone Xiaomi 15T Pro by 699 euros: 6.83 inches and with 1 TB of storage. Electric generator AFERIY by 1,459 euros: with 3,600W output power and fast charging. Cabin Travel Backpack KLOSTAIN by 20.87 euros: allowed as cabin baggage and with several compartments. sound bar Ultimea Poseidon M20 Pro by 68.58 euros: 2.1 channels and 132W of power. Pack of two locator cards ATUVOS by 17.43 euros: compatible with iPhone and waterproof. Xiaomi 15T Pro Smartphone He Xiaomi 15T Pro It is one of those phones that have high-end features but a more moderate price. Now, on Amazon, you have it available with a 15% discount, and you can buy it for 699 euros in his version of 1 TB of storage and 12 GB of RAM. Your great 6.83 inch screen and 1.5K resolution make it perfect for watching series and movies. In addition, with its 144 Hz refresh rate you will be able to play video games with complete fluidity. It does not lack power, thanks to the MediaTek Dimensity 9400+ processor and its photographic system is signed by Leica. XIAOMI 15T Pro – 12+1024GB Smartphone The price could vary. We earn commission from these links AFERIY electric generator It has just been one year since historic blackout which made us understand that we would have to have some solutions at home for when there is a failure in the electrical network. Now, on Amazon, you can buy with more than 500 euros discount This AFERIY electric generator, which is available for 1,459 euros. Now that the good weather is approaching, it is a perfect device to take with you camping, for example. It has an output of 3,600W and a capacity of 3,840 Wh, which will allow you to power several devices simultaneously. It is a model with expandable modules and that it loads quickly; in 1.5 hours via power outlet or solar panels. It has numerous ports and its battery has a useful life of 10 years and also stands out for offering control via app. AFERIY Portable Electric Generator 3600W 3840Wh The price could vary. We earn commission from these links KLOSTAIN Cabin Travel Backpack Now that the weather is starting to get nice, we feel like traveling more. If when you go to buy a plane ticket, you don’t want to have to pay extra for carrying a carry-on suitcase, this KLOSTAIN travel backpack It will be your salvation. It is the best seller on Amazon and now you can take it for 20.87 euros. This travel backpack It measures 40x20x25 cm, so it is accepted as carry-on luggage by low-cost airlines, since fits perfectly under the seat. It has numerous compartments and its back is reinforced, making it very comfortable to carry. KLOSTAIN Airplane Cabin Travel Backpack 40x20x25 The price could vary. We earn commission from these links Ultimea Poseidon M20 Pro Soundbar Do you want to improve the sound of your TV but without spending a fortune? On Amazon you now have this Ultimea sound bar at an unbeatable price, for 68.58 euroswhich means a 43% discount compared to its usual RRP (119.99 euros). This sound bar compact comes with an integrated subwoofer, since it is 2.1 channels, it offers 132W power and supports app control. Thanks to BassMX technology, it intensifies the bass and offers surround sound. ULTIMEA Poseidon M20 Pro 2.1ch Sound Bar for TV The price could vary. We earn commission from these links Pack of two ATUVOS locator cards If you are tired of never knowing where your wallet, purse or backpack is, this pack of two ATUVOS locator cards It’s for you. Now, on Amazon, you can get it for 17.43 euros with the extra discount coupon available. These Bluetooth locators in card form are only compatible with the iPhone Find My network. Are waterproof (since they have IP67 certification) and allow you to share the location of the object on which you place it with up to five users. ATUVOS Air Tag Card Tracker 1.6mm 2 Pack Black The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | ATUVOS, Xiaomi, Ultimea, KLOSTAIN and AFERIY In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | Best wireless headphones. Which one to buy and 21 models from 15 euros to 470 euros

Amazon had been building its alternative to Starlink for some time. Now the company behind the iPhone SOS has been bought

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If we think about satellite internet, the first thing that comes to mind is usually Starlink. It is logical: SpaceX has managed to occupy a large part of the conversation in this area. But, while that was happening, what we have seen is that Amazon had been building its own bet on low orbit with Leoa project with which he wants to gain relevance in an increasingly disputed market. Now that plan has taken a much more serious step. The company founded by Jeff Bezos has announced an agreement to acquire globalstarthe company that until now supports several Apple satellite functions on compatible iPhones and on the Apple Watch Ultra 3among them Emergency OSS via satellite. At the same time, both companies have communicated an agreement to continue these services and collaborate on future satellite functions supported by Leo. In other words, not only does it buy a strategic piece of the sector, it also fully enters into an already established relationship with Apple. Here the value of Globalstar goes well beyond its name or its relationship with Apple. What Amazon is buying is a combination of satellite fleet, infrastructure, spectrum and operational knowledge accumulated over years in mobile satellite communications. There is also a particularly relevant point: the acquisition gives it immediate access to radio spectrum rights, a piece that can accelerate its plans to offer services on mobile phones and other devices in the future. Furthermore, this operation does not appear in a vacuum. Leo had been trying to gain traction with his own deployment for some time: he already has more than 200 satellites in orbit, although he is still far behind SpaceX. At the same time, the firm has been teaching the product and clients: A few days ago it presented its aviation antenna and already has agreements with JetBlue and Delta to offer inflight connectivity starting in 2027 and 2028, respectively. There is another detail that helps measure the magnitude of the movement without losing sight of caution. The information published by the Financial Times places the agreement in 11.6 billion dollars and places it among the largest purchases in the company’s history, below Whole Foods but above MGMalthough on paper there are still pending steps before considering it resolved. The announcement itself specifies that closure is planned for 2027, provided regulatory approvals arrive and certain technical commitments linked to Globalstar’s satellite program are met. Viewed as a whole, this step helps to better understand where Leo wants to go in the coming years. We are not just facing a large acquisition, but rather an attempt to gain time, capabilities and position in a race in which Starlink continues to set the benchmark. The operation, if it ends up closing as planned, can change the starting point of the American giant quite a bit. Images | Amazon | Apple | globalstar In Xataka | Samsung faces a very serious problem to surpass TSMC with its 2nm chips: the 60% curse

Amazon Web Services is such a profitable business that its CEO is already thinking about something more ambitious: competing with NVIDIA

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Andy Jassy is the CEO of Amazon and an advocate of artificial intelligence to the point that he expects AI to transform the company’s workforce in the coming years. It makes sense that he is the captain of a liner that has turned to the AI ​​business, since before succeeding Bezos, he came from leading Amazon Web Services. And in his last letter annual to shareholders, Jassy leaves several notes that give us clues about the future of the company. It plans to compete against NVIDIA and SpaceX. And they have 200 billion dollars to invest. The photo. The company is going like a rocket. amazon hill 2025 at 717,000 million dollars, exceeding by 12% the 638,000 million of the previous year. Operating income increased by 17% to 80,000 million and, for its part, AWS cloud business it also worked well, achieving 24% year-on-year in the last quarter. They have done so, according to Jassy, ​​without being able to meet the demands of some clients due to the current situation of the data centers, but even so, they are more than happy. Burning pasta. And those good vibes are going to reach Amazon to invest some 200,000 million dollars in the coming months. The CEO has commented that “they are not going to invest that amount in 2026 following a hunch,” also pointing out that they are not going to be conservative in their bets and that what they are looking for is to lead the artificial intelligence business. HE wait that 50,000 of those millions will end up in the pockets of an OpenAI that will need a boost after the NVIDIA “sit-in”he Sora’s closure and Disney’s withdrawal of investment. Those 200 billion will be concentrated on AI infrastructure, a bet on the future that can add pressure to margins in the short term, but from which they expect a lot.or when the business starts operating. For its part, OpenAI is going to invest 100 billion in AWS over the next eight years. The chickens that enter by those that leave, like almost everything in this AI market. business engine. What business? Well… the one with the chips. Amazon is one of the companies (like Goal, tesla or one’s own OpenAI) that buys from NVIDIA, but that also you are developing your own solution. There are three proper names: Graviton, Trainium and Nitro, training and inference chips (depending on the case) whose business is growing at triple digits year-on-year. Specifically Trainium, which is the chip used to train some of the company’s models, can “save tens of billions of dollars a year.” But it’s not just about saving money by having the chip made at home and do not depend on NVIDIA prices and market competition: it is about not depend on NVIDIA itself at all. The NVIDIA Garden. We have already explained on more than one occasion how NVIDIA is the engine of the artificial intelligence business. Not only do they have the hardware that powers the data centers of the main AI players, but they have the money to invest in both established companies and, above all, in the startups that can define the future of the sector. And Jassy aims, directly, to become a hardware rival, one that competes with NVIDIA, AMD and even with the reborn Intel. According to the CEO, if Amazon were to sell its chip on the open market, it could represent a market of about $50 billion annually, more than double its current chip market. It would still be well below some of its rivals, but it could sell its hardware in conjunction with its AWS software. It would be by selling that “complete AI package” where Amazon would be strong against its rivals. Amazon’s Starlink. Wanting to step on the hose of the strong hardware trio is not the only field in which Jassy wants to play. We already know that Bezos, founder of Amazon, has its space businessbut in parallel, the own Amazon is deploying its Kuiper project. It is its own constellation of satellites in low orbit for broadband Internet that aims to be direct competition to SpaceX and Elon Musk’s Starlink. The deployment began in 2025 with a modest 27 satellites, but this 2026 They want to launch another 3,200. In the end, as all mega-companies want, Amazon seeks to be ubiquitous and permeate absolutely every millimeter of the business. Now, although its capacity in AWS is indisputable, competing against NVIDIA is a big deal. Jensen Huang’s company is TSMC’s first customer -the great global factory-, has deployed very aggressively and intelligently in the AI ​​segment, creating a network that is difficult to replicate and, in addition, has ensured itself to be the main customer of Samsung and SK Hynixthe companies leading high bandwidth memory without which AI cannot take off. Image | Amazon (edited) In Xataka | If you think the internet was much better before AI, congratulations: they have created an extension for you

France has begun to retire Windows from its administration. It is the beginning of his divorce from Microsoft, Google and Amazon

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Digital sovereignty in Europe has gone from being a theoretical concept to something increasingly tangible and desirable with respect to the technology we consume. It is no longer just a trend that is increasingly more individual people are tryingbut has also become an object of desire for administrations and companies. The path to becoming independent from big tech in the United States is not easy and while there are startups like Mistral who gets rich in the processthere is a state that has decided to take a brave step forward: France. In a global environment where data and infrastructure are geopolitical weapons, the French Government, through the Interministerial Directorate for Digital (DINUM), has launched an aggressive roadmap to regain control over their information systems, thus reducing the hegemony of non-EU technological solutions. And it has started with Windows. The decision. In a high-level inter-ministerial seminar, DINUM together with ANSSI, the State Purchasing Directorate and the DGE formalized the most ambitious commitment to digital sovereignty adopted to date by a Western European power. Or what is the same: France wants to exit the American technological ecosystem in a systematic, planned way and with specific deadlines. It is not an experiment, it is state policy. The guideline is clear: map and reduce dependence on technology suppliers from outside the EU. The measure is not a veto but rather a mandatory transition towards a model where public administration must prioritize local or open source solutions, especially in critical services and sensitive data processing. As has declared the Minister of Action and Public Accounts David Amiel: “ We can no longer accept that our data, our infrastructure and our strategic decisions depend on solutions whose rules, prices, evolution and risks we do not control.” Why is it important. From a systems engineering and cybersecurity point of view, the measure is vital for issues such as protecting against Cloud Act of the United States, the law that allows its authorities to access data stored in American companies regardless of where the servers are located. On the other hand, it guarantees that the state maintains its necessary technical capabilities to operate its own infrastructure without depending on proprietary “black boxes” and to heal itself in the event of a change in conditions or other external problems. But this phased migration is much more than an OS change: it involves dismantling the entire associated ecosystem, certificates and applications designed for Windows. It means rebuilding the digital foundations of the state from the roots so that they function with total autonomy and without foreign parts, without citizens noticing the change on the surface. Context. Our daily personal, professional and bureaucratic lives live in an ecosystem governed by hyperscalersthose technology companies like Microsoft, Google or Amazon that dominate storage and cloud computing. This mention is not random: they alone eat more than 60% of the cloud cake, as Statista collects. The increase in cyber threats and the US technological monopoly in the West and its increasingly invasive turn to the privacy of others have done the rest. France has been maturing the doctrine for years “Cloud au Center“. While the ANSSI audited the dependencies on critical infrastructures, its sovereign cloud was being forged as a real alternative. In addition, the European regulatory framework, with the NIS2 directive wave cyber resilience lawhas created the ideal breeding ground. With tools like TchapVisio, FranceTransfert and Socle Numérique (alternatives to WhatsApp, Teams, WeTransfer or Microsoft 365, respectively) France no longer only has a plan, but a real operational base on which to scale. The plan towards sovereignty. It is neither a toast to the sun nor does it have vague and diffuse measurements or distant dates, but concrete, tangible movements and which is either already being implemented or is scheduled to be completed before the end of the year: DINUM abandons Windows and migrates its jobs to Linux. It is the first central State agency to do so. Already underway. Migration of 80,000 agents from the Caisse Nationale d’Assurance Maladie (equivalent to Social Security) to sovereign tools: Tchap, Visio and FranceTransfert. Already underway. Migration of the health data platform to a reliable European solution. Scheduled for the end of 2026. Duties for each ministry: present a dependency reduction plan, which includes databases, antivirus, AI or collaborative tools. For this fall. Yes, but. France has a basic skeleton and a legal framework, as well as public-private coalitions to accelerate the transition through concrete and measurable public commitments. But it won’t be easy. Exiting Windows involves disassembling Active Directory and what is behind it, something that costs a lot of time and money. And migrating 80,000 agents to new tools is not so much a technology problem but rather a problem of implementing new management. Also, go out where. Many European solutions still do not reach the integration, ease of use and capacity (especially in AI) of American big tech, which implies a step backwards in terms of quality. But even if it were possible, moving from a proprietary infrastructure to a sovereign one implies an enormous investment in time, personnel training and data migration. Finally, maintaining and evolving our own infrastructure requires specialized and experienced personnel in a market where talent is scarce and expensive. In Xataka | The CEO of Mistral sends a message to Europe: the end of being the technological vassal of the United States In Xataka | Europe seeks to become independent from Microsoft Office. Your alternative is already here, but not without controversy Cover | Clint Patterson and Arno Senoner

In 2013, Amazon created a Kindle so good it has proven to last forever. And now he has decided that it must end

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Amazon has announced that, starting May 20, 2026, Kindle devices released in 2012 will no longer have access to the Kindle Store. You will still be able to access the books downloaded on the devices, taking into account that we should not factory reset the Kindle. If we do, we will not be able to register it in our Amazon account. Goodbye to old Kindles. If you have an early Kindle, starting in May you won’t be able to download books from the official Amazon store or register them as new devices when you restore them. Specifically, these are the affected models. Kindle 1st Gen (2007) Kindle DX and DX Graphite (2009 and 2010) Kindle Keyboard (2010) Kindle 4 (2011) Kindle Touch (2011) Kindle 5 (2012) Kindle Paperwhite 1st Gen (2012) Kindle Fire 1st Gen (2011) Kindle Fire 2nd Gen (2012) Kindle Fire HD 7 (2012) Kindle Fire HD 8.9 (2012) Amazon is sending an email to affected users, offering a 20% discount on new Kindle devices and credit compensation for purchasing new books. Likewise, all the purchases we have made on the old device will be available if we log in to the new one with the same account. It’s not the first time. Amazon has long wanted to have tight control over the installation of books on its Kindles. One of its most recent updates ended with a star function: being able to send books to the device via USB. In the same way, Users were required to keep their Kindle updated to access the store. In practice, this meant limiting features—such as downloading books outside of the Kindle Store—to push users to install those more restrictive versions if they wanted to retain access. Almost a paperweight. A book reader to which we cannot download more books is not very useful. A questionable decision considering that this type of device is born to have a useful life only limited by its hardware – that the screen ends up saying enough, which is difficult with electronic ink or that we are left without a battery replacement. Amazon has decided to end the life cycle of a product that still had a war left to fight. Not because the hardware has stopped working, but because maintaining its compatibility no longer fits with your business model or your current ecosystem. In Xataka | We enter book month with sales on Kindle: you can now buy the eReader for less than 100 euros

All your plans now include a gift card to spend on Amazon

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When choosing a VPNThere are so many that it is difficult to choose one. Sure, let’s go directly to one of the best available It is always the best option, but even then, it is not easy. For this reason, a promo like this one that Surfshark has active right now attracts so much attention: we can get their VPN from 1.99 euros a month and take us, in passing, an Amazon gift card. We tell you more about it. Surfshark Starter Subscription – monthly The price could vary. We earn commission from these links VPN and Amazon gift card at a very good price Accessing this promo is very simple. To do this, all we have to do is use the code ‘amazones’ when we select the plan that best suits us, since it is available for the three that Surfshark has. Two things to keep in mind: it is only available if we choose a two-year plan and the gift card will arrive when we have the subscription active for 31 days. How much is the Amazon gift card? The amount of this will depend on the plan we choose. The most basic plan, called Starter (which includes VPN and the Alternative ID tool), comes with a 10-euro gift card so we can spend on whatever we want. The other two increase the amount: Surfshark One will give us a 20 euro gift card, while Surfshark One+ he will give us a 30 euro cardyes. Now, let’s do the numbers. If we opt for the cheapest plan (remember, it costs 1.99 euros per month), we would be paying a total of 47.76 euros to have 24 months of VPN. The price is quite attractive, but two things must be added: comes with three extra months (so it will be 27 months in total) and we will have the 10 euro gift card. These would be the prices, in summary, that we would pay with the other plans: Surfshark One: 27 months for a total of 59.76 euros and an Amazon gift card of 20 euros. Surfshark One+: 27 months for a total of 100.56 euros and an Amazon gift card of 30 euros. Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | surfshark In Xataka | Why it is dangerous to connect to public Wi-Fi and what you should do to protect yourself In Xataka | Antivirus in Windows 11: what they are, differences between free and paid and the best for your PC

Amazon was already using robots like crazy. Now you have a 42-inch humanoid robot that dances and picks up toys from the floor

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Amazon has been using robots in its logistics centers for years, but although these robots have demonstrated a brutal automation capacity for certain processes, they were “limited” to moving boxes and managing orders. Last week this technology giant took another step in this area: acquired the company Fauna Roboticsa New York startup developing a humanoid home robot called Sprout. Now the question is: what will Amazon do with it? Hello, Sprout.. The Fauna robot has a very different profile from the industrial robots that until now dominated Amazon’s logistics centers. It is not designed for factories, but for living rooms and kitchens. The startup describes it as a housework assistant. If the children don’t clean up the room, he will do it. Sprout is able to pick up toys from the floor, bring food from the pantry, and interact with children and pets. It works when you call it by name, it recognizes faces, it creates a memory over time and it has an interchangeable battery with an autonomy of about three hours. Its current price: $50,000, and its “heart” is NVIDIA’s Jetson Orin robotics platform. From Astro to Sprout. In September 2021, Amazon presented AStro, a home robot that I wanted to be more than just an Alexa on wheels. That model hardly caught on and in fact raised certain suspicions about the threat posed to privacy. The difference with Sprout is that this robot has limbs and instead of “rolling” it walks. It also has social interaction capabilities that Astro did not have. Alexa+, candidate to be part of Sprout. Amazon has been trying to boost its ecosystem with AI solutions for a long time, and its latest attempt is Alexa+an intelligent assistant whose deployment is being especially gradual. Months after its launch, it is still available on a limited basis in some company products such as your Echo speakers or your Echo Show smart displays. The question is whether this new assistant will be an integral part of Sprout. An increasingly lively race. The acquisition of Fauna makes Amazon the latest major protagonist in a race in which more and more large technology companies are involved. Tesla has Optimus, for example, while others like Figure AI or Boston Dynamics are aiming high. Apple, Meta and Google have expressed interest in this field, although none have presented specific projects and they are all rumors. A decade ago everyone wanted to have smart speakers. Now everyone wants to have humanoid robots, but there is a problem. China. Although Western companies are advancing, those that are clearly leading the way in this market are Chinese humanoid robots. The Asian giant manufactures 90% of the world’s humanoid robotsand the spectacular demonstrations that we have seen in recent months seem make clear that their progress is really promising. Unknowns. At the moment Amazon does not seem to be clear about the marketing of these robots. Fauna will maintain its name and apparently some independence. Its 50 employees will join Amazon, but Amazon will not use Sprout for its logistics operations and has not confirmed whether it will be sold to end users. It seems more of a bet on the technology of Fauna and his team, and a more defensive move. If humanoid robots end up taking off, Amazon has a good starting point here. Image | Wildlife Robotics In Xataka | We have been living with robots for years that beat us at chess. Now we have robots that beat us at tennis

In 2014 Amazon failed miserably with its Fire Phone. AI has given him the perfect excuse to go back to his old ways

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In 2014 Jeff Bezos was still the absolute boss of Amazon. And it occurred to him that Amazon should have its own smartphone, so the company ended up launching the fire phone. That device boasted a 3D screen that overheated the battery and a catalog without the apps that everyone used, but it also it was very expensive for the time ($649). It was canceled 14 months later and became one of the most notorious failures of the recent history of technology. Now Amazon wants to try again with a project codenamed Transformer. Same idea, different time. In reality, the underlying concept has not changed much since 2014. Here Amazon’s goal is to have its own device that has Alexa as an integral part of the experience, but that is also a gateway for purchases on Amazon, connects with Prime Video or its food delivery services. Or what is the same: it is the perfect mobile for those who make their lives revolve around the Amazon ecosystem. And be careful, because what failed in the past may have a chance now. AI as an argument. The Transformer project wants to integrate AI functions to ensure that with it we do what theoretically will end up arriving sooner or later: that we simply ask for what we need so that the phone takes care of everything. Alexa would be a central component of that experience here, and the advantage that Amazon has is that it has the infrastructure and ecosystem that should allow doing something like this. AI agents begin to demonstrate their potential —we are seeing it with OpenClaw—and if Amazon can make that shopping experience easier, you may have a winning idea here. A team with tables. The project is led by J. Allard from an internal unit called ZeroOne in which the objective is to create “revolutionary” devices. Allard was one of the fathers of the original Xbox at Microsoft and also of the Zune, the music player that tried to compete with the iPod and failed. But above him is Panos Panay, who headed the Surface division at Microsoft before joining Amazon. They are certainly two veterans with a lot of experience in the hardware field and know first-hand what it is like to compete with the market leaders from disadvantaged positions. Now they have a unique opportunity to shine, but the challenge is colossal. The ‘dumbphone’ as a back door. One of the most curious twists of the project is that Amazon is not only exploring a conventional smartphone, but also a “dumbphone.” That is, a simple and minimalist mobile with limited functions inspired by the Light Phone and its interface “dumbed down“. The argument is striking: here it is not about trying to unseat the iPhone as the main device, and instead Amazon could position it as “a second phone.” Mobile phones with limited functions represented 15% of global mobile sales in 2025 according to Counterpoint Researchand although it is a small market, Amazon may have an interesting entry point there. But. The context, however, complicates everything. Amazon comes to this project at a particularly difficult time for mobile hardware. The number of smartphones distributed (“sold”) will probably fall more than ever in 2026, and in fact the preliminary descent of that figure is 13% due especially to the RAM crisis. AI hardware is the holy grail. To this we must add the fact that for now no AI hardware device has succeeded, and those who have tried have been an absolute failure. The Humane AI Pin and the Rabbit R1 have been painful lessons for an industry that now certainly wants to try again—let them tell it to OpenAI and its alliance with Jony Ive—. The project is underway, but it is not ruled out that Amazon ends up canceling it if the strategy changes or the numbers do not add up. A golden opportunity. But what is certain is that Amazon has indisputable advantages in getting it right. For example, a service ecosystem with hundreds of millions of active users who already shop, watch content, and use Alexa, even if it’s just to set timers. The multi-million dollar investment in Anthropic and a relationship increasingly narrower with OpenAI they can also be key in this project. The question, of course, is whether an AI phone can really convince us to switch phones. And Amazon wants to have the answer to that question. In Xataka | NVIDIA is doing better than ever. And there is also more competition ready to eat it than ever.

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