Nines is a housewife, a conservative, and in 1998 she has just been left alone in charge of a bankrupt video store in Valladolid. The solution he finds, porn, is the starting point of ‘Pigs‘, the new original series of Prime Video what is premieres today on the platform and whose approach and style is reminiscent of the Netflix hit ‘Alpha Males’. The premise might sound like a provocative seasonal comedy, but the series has been talked about since it was presented at the Malaga Festival.
The story begins when this woman played by Malena Alterio inherits from her husband in a coma a business that is in the red. To pay the bills, she decides to specialize in the only genre that makes money, porn, which changes her life and triggers a social earthquake among the neighbors in the neighborhood. With the help of the foul-mouthed video store employee and a regular customer and inveterate movie buff, he transforms the life of the city.
Carlos del Hoyo, creator of the series, is also the creator along with Abril Zamora of ‘Señoras del Hampa’, where he began to experiment with black humor, situation comedy and female characters with character. ‘Cochinas’ will be released simultaneously in more than 240 countries, as part of Prime Video’s strategy to disseminate its Spanish fictions, since the figures are very promising: thanks to productions such as ‘Culpa mia’ or ‘Reina Roja’, three of the ten most viewed Spanish titles in 2023 They received 80% of their reproductions outside of Spain.
The question with ‘Cochinas’ is whether a comedy so specifically rooted in the geography, language and taboos of deep Spain can work with that same export logic. We will have the answer in the coming weeks but for now, it is one more in Amazon’s extensive catalog: since Prime Video launched its first original Spanish series in 2018, ‘Little Coincidences’, the streamer has released more than thirty own productions of different genres.
GIPHY App Key not set. Please check settings