iPhone

Amazon sells off this iPhone with the best price we have seen to date: it costs 504 euros

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Except the iPhone AirApple’s current generation mobile phones have changed very little in price since their respective launches. On the other hand, we do usually find those from the previous generation on sale, and quite frequently. The best one we can find right now has fallen into the iPhone 16ea mobile phone that, although it is true that it is not the most recent, is perfect for making the leap into the Apple ecosystem. Its price on Amazon is 504 euros. The price could vary. We earn commission from these links A new minimum price With Amazon’s new offer, we are talking about a new historical minimum price. He iPhone 16e It will not be Apple’s most complete mobile because it has certain shortcomings, but it is quite attractive. Starting with its design, we are talking about a compact mobile with 6.1 inch screenthe smallest of all considering that, except for the iPhone 17eApple mobile phones are starting from 6.3 inches. It is also a mobile phone that offers good power thanks to the A18 chipthe same one that integrates the iPhone 16. This chip, in addition to offering good performance, adds compatibility with Apple Intelligence. And your software will also be updated for many years. On the other hand, it is worth mentioning that its battery offers one of the best autonomy that we have seen in iPhone with this size, reaching the day without any problem with very demanding use. ⚡ IN SUMMARY: iPhone 16e offer today ✅ THE BEST Yesu format and power: We are talking about a small mobile phone, but also powerful. Your battery: whether you use it a lot or little, the battery will last you at least a day without any problem. ❌ THE WORST los 128 GB… They remain very tight today. With wireless charging, but… no MagSafe support. To use these accessories it is necessary to have a compatible case. 💡 BUY IT IF… You are looking for the first iPhone, especially if you don’t want to spend too much money and are looking to prioritize the battery. ⛔ DON’T BUY IT IF… You are going to take a lot of photographs and you do not have cloud services, since 128 GB is enough for what it gives, which is not much. You may also be interested ESR Case for iPhone 17e/ iPhone 16e, MagSafe Compatible, Military Grade Shockproof Protection, Magnetic Case for iPhone 17e/ iPhone 16e, Classic Hybrid Case (HaloLock), Transparent The price could vary. We earn commission from these links Spigen Glas.tR EZ Fit Screen Protector for iPhone 17e, iPhone 16e, iPhone 14, iPhone 13, iPhone 13 Pro, 2 Units, High Definition, 9H Hardness The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Ricardo AguilarApple In Xataka | Best iPhones. Which one to buy in 2026 and recommended models based on budget, tastes and quality-price In Xataka | After testing them, Xataka experts agree: these are the best mobile phones of 2026

The much cheaper LG OLED C5, locator packs for iOS and Android, the iPhone 17 at a minimum price and more. Hunting Bargains

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We arrive at last Friday after a week in which we have been finding very interesting technology offers. And like every week, we return with a Bargain Hunting in which we will comment on the best bargains that we have seen and that, of course, are still available. LG OLED C5 by 869 eurosthe television that we recommend most for its quality-price ratio. iPhone 17 by 899 eurosthe best price we have seen on an Apple mobile to date. Asus Rog Xbox Ally by 448.99 eurosa powerful console with a good discount. Huawei Watch Fit 5 Pro by 299 eurosone of the best smartwatches of the year (for the moment) along with some free headphones. Ugreen FineTrack Duo by 33.99 eurosa pack of four locators for iOS or Android. The price could vary. We earn commission from these links LG OLED C5 He LG OLED C5 is he television that we recommend most for its quality-price ratioand it is a model that incorporates a screen that looks exceptionally good. Your panel has OLED technology and, in this case, it has a diagonal of 55 inches. It offers a refresh rate of up to 144 Hz (VRR), is compatible with Dolby Vision and its speakers are compatible with Dolby Atmos. The price could vary. We earn commission from these links iPhone 17 He iPhone 17 It is taking much longer to get down time than it did for previous generations. But little by little it is doing it and right now we have it in MediaMarkt for 899 eurosthe lowest price we have seen so far. It is a fairly compact mobile with a 6.3-inch screen, it offers a 120Hz refresh rateits chip is Apple’s A19 and it comes with 256 GB of internal storage. The price could vary. We earn commission from these links Asus Rog Xbox Ally Yes now that The Steam Deck has increased in price you want to buy an alternative, the Asus Rog Xbox Ally It has a quite attractive price at Neobyte, which leaves it for 448.99 euros. This is a consolidated PC that has the AMD Ryzen Z2 A processor, comes with 16 GB of RAM (LPDDR5) and has Windows 11 preinstalled. The price could vary. We earn commission from these links Huawei Watch Fit 5 Pro Whether you do a lot or a little sport, Huawei Watch Fit 5 Pro It is one of the best smartwatches that have been launched so far this year, and if you buy it on Amazon for 299 euros you get free headphones. The watch stands out for many reasons such as its battery, which lasts up to 10 days of use, or its screen that offers good brightness to be able to see it perfectly outdoors. Besides, allows you to make payments through NFC. Huawei Watch FIT 5 Pro + headphones The price could vary. We earn commission from these links Ugreen FineTrack Duo Now that there is less time left until the arrival of summer, if you are looking for a locator to use on any trip, Amazon has an offer for 33.99 euros a pack with four Ugreen FineTrack Duo. This is a set of locators compatible with iOS or Android that stands out above all because they can be recharged through its USB-C port. The autonomy is approximately one year and it has a hole to hang a keychain. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | LG, Apple, Asus, Huawei, Ugreen In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | Best smartwatch in quality price. Which one to buy based on use and seven recommended models

Jony Ive, iPhone designer, explains why the Ferrari Luce rejects touch screens

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You either love him or hate him, but he Ferrari Luce It has not left almost anyone indifferent. The firm’s first 100% electric car is a statement of intent. A commitment to the future that, to do so, gets rid of a good part of its past. And in that setting there is a unique element: the prominence of physical controls and the reduction in the relevance of screens in cars. Why bad design can be lethal. Leo Abrams was publishing these days a video interview in which he asked Jony Ive because of something he had said in the past: “people are dying because of bad design.” What did that mean? In the case of the car, the answer for him was clear: “Multitouch technology is wonderful for a mobile phone, because when you’re using a phone, you’re looking at that phone. But multitouch technology shouldn’t be in a car, I think, because if you have to do basic things, it requires by definition that you don’t look at where you’re going in the car, and that you look at the screen.” Stop looking at the screen so much. For Ive the danger is obvious: if you don’t look at the road, you have a good chance of having an accident. It is a discourse already known in the automotive segment, and since touch screens they became fashionable the debate has always been there. Replacing traditional physical controls with controls that were more typical of a mobile phone or tablet seemed like a recipe for disaster. The Euro NCAP certification body took this into account for your tests: five stars can only be achieved if some functions (turn signals, hazard lights, horn, windshield wipers) ensure the use of physical controls. muscle memory. The problem is not the screen itself, which is tremendously useful for things like GPS navigation, but rather that “touch blindness” that these touch screens impose. Physical buttons allow you to use muscle memory: you can operate them without looking. Touch screens force you to look where you press, which we insist, introduces serious risks while driving. Multitouch technology is not for everyone or everything. Ive also reflected on how any tool has the potential to be used for good and evil “in unpredictable and unexpected ways”, and that is one of the reasons why for him the role of touch technology in the Ferrari Luce had to be almost anecdotal. “I was very fortunate to be involved in the development of multitouch technology. It’s a fantastic technology that makes some new user interfaces possible, but it has to be used appropriately, thoughtfully and carefully.” Result: fewer screens, more touch. The interior of the Ferrari Luce It was the first thing we were able to know about this carand it was already clear at that moment that this was going to be a Ferrari very different from the rest of the Ferraris but that retained that love of touch: the Luce uses physical controls, rotary dials, switches and buttons everywhere. The screens are also present, yes, but touch is clearly a priority over sight, at least when it comes to controlling the vehicle’s options. This is about being better. At the beginning of the interview, Ive made a point: “just because the power source is electrical, one seems to assume that the interface should be digital and that is a big leap and I think that thinking that is presumptuous.” It seems evident that from the beginning Ive and the Ferrari designers and engineers were clear that this car was going to be differentand Ive himself confirms it: “We are trying to solve problems in new ways. Not to be different or new, but to be better.” In Xataka | The new Ferrari Luce is much more than Ferrari’s first electric car. It is a desperate cry to find a new audience

No bracelet could connect to an Android and an iPhone at the same time. The Xiaomi Smart Band 10 Pro: hold my cubata

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Xiaomi has just made the Smart Band 10 Pro official, along with the Xiaomi 17T, Xiaomi 17T Pro and the new TV S Mini LED. It promises to be one of the smart bracelets most advanced to date in the market wearables, cIt has a quality-price ratio that makes it especially attractive. It arrives in a single version in Spain and stands out, among other things, for its ability to connect simultaneously to an iPhone and a Xiaomi mobile. If you were thinking about renewing a smart bracelet or trying a Mi Smart Band for the first time, this caramelito It has a lot of war to fight in 2026. This is everything you need to know about Xiaomi’s most complete smart band. Technical data sheet of the Xiaomi Smart Band 10 Pro xiaomi smart band 10 pro dimensions and weight Standard: 46.18 x 33.35 x 9.7mm Ceramic: 43.96 × 33.36 × 9.7mm 21.6g (without strap) screen 1.74 inches AMOLED Resolution 480 x 336 pixels Peak brightness up to 2,000 nits Typical brightness of 1,500 nits 60Hz refresh rate Sensors heart rate sensor Accelerometer Gyroscope Compass Ambient light sensor GNSS connection Battery 350mAh Autonomy Up to 21 days duration connectivity Bluetooth 5.4 Android 8 and above iOS 14 and above Endurance 5ATM compatibility Android 8.0 or higher iOS 14 or higher PRICE 79.99 euros More and more smartwatches, less and less Band With the Xiaomi Smart Band 10the traditional “pill” format was maintained, in a compact device that clearly refers to its name, Smart Band. With the Pro version, things change quite a bit. Its 1.74-inch screen raises the resolution to 480 x 336 pixels, with a maximum brightness higher than that of many mid-range phones. Nothing less than 2,000 peak nits and 1,500 nits of HBM brightness, one screen. 2,000 nits of peak brightness, 1,500 nits in HBM, 2.5D curvature… The Smart Band 10 Pro smells like a high-end smartwatch more than an inexpensive bracelet The screen has a very slightly curved glass, with a 2.5D effect that does not curve the panel itself, but rather the glass that covers it. The technology is AMOLEDand in this version Xiaomi boasts of having more than 200 watchfaces to customize it. one step further Xiaomi has taken the health measurements of this bracelet very seriously, for which it wanted to collaborate with Clueone of the most relevant applications when it comes to tracking the menstrual cycle in women. By purchasing the Mi Band 10 Pro, we will have three free months of Clue Plus subscriptionfor advanced cycle measurement, fertility predictions, pregnancy monitoring, etc. Xiaomi has improved the measurement sensors physically, in addition to refining the algorithms to be more precise in information related to sports and health Beyond this novelty, we are looking at a bracelet that updates its PPG module – (the set of sensors and LEDs that measure the data) – to promise a 98.2% heart rate accuracy. It has more than 150 sports modes, including track recording for runners, and improved functions for cyclists. Sleep measurement It will now show trend reports in the app, it promises to be much more precise and, in terms of autonomy, in the best conditions it promises up to 21 days. The battery is 350mAhand still uses the magnetic charger system through pins. However, what is most striking about this bracelet is a possibility that we had not seen to date. When connected to a Xiaomi smartphone, the Xiaomi Smart Band 10 Pro allows notification synchronization and simultaneous pairing with an iPhone, which makes it possible to receive calls, messages and alerts from both devices on a single bracelet. The main limitation is that, yes or yes, we need a Xiaomi mobile to achieve this simultaneous synchronization, we cannot use another Android device. Versions and price of the Xiaomi Smart Band 10 Pro As Xiaomi usually does, the price of the Mi Band 10 Pro will be quite groundbreaking. Specifically, 79.99 euros and is available in various colors. Xiaomi Smart Band 10 Pro It will be available in colors: black, silver and pinkwith a selling price of 79.99 euros. In Xataka | It is the latest activity bracelet launched by Xiaomi: it has a battery for up to three weeks and costs less than 35 euros

Apple develops the anti-theft function that was missing from the iPhone

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Unfortunately, having your cell phone stolen It is a situation that many people have had to suffer. If, in addition, the theft has literally taken your phone out of your hand, not only will you be scared, but the thief will also get your phone unlocked and can access all your apps. Apple is working on a feature to prevent precisely this Theft detection. The information comes from the internal iOS code to which 9to5mac has had access. It details a function that will detect when an iPhone has been taken from its owner’s hands, automatically blocking it. It doesn’t prevent it from being stolen, but at least it makes it inaccessible, something that may deter some thieves. How it works. This function takes advantage of mobile sensors such as the accelerometer to identify the typical “pull” in this type of quick theft, causing the mobile to lock immediately. To determine that it has been a theft, take into account other factors such as the distance to a paired Apple Watch or whether the device is in an unknown location. Android already had it. Surely many of you are thinking about it since you read the headline and indeed it is: Apple has not invented anything. Google presented this feature at Google I/O in May 2024 and implemented it at the end of that same year. It does exactly the same thing: it detects when the phone is “torn” from our hand and blocks it. Why is it important. That Apple is going to arrive later does not mean that this function is not important, especially considering that iPhones are the favorite target of thieves. There are no statistics broken down by type of mobile phone or by type of theft, but In 2024 the OCU mentioned that in Spain around 250,000 mobile phones were stolen a year, so a function of this type will be very useful for many victims. Protection in case of theft. Apple already has this feature in case of theft that applies measures such as requiring Face ID authentication to perform certain actions and applying a security delay when making critical changes such as changing the Apple ID password or changing the passcode. It lacked extra protection in case our cell phone was taken away while it was unlocked. It’s unclear if it will arrive with the next iOS 26 update, but the fact that it’s in the code indicates that it shouldn’t take too long to arrive. Image | Xataka with Gemini In Xataka | Up to three years in prison for stealing a cell phone: the new law that wants to punish thieves who steal again and again

The iPhone 17 finally drops in price. New historical low for very few days

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Apple mobile phones are going through a very particular situation, and that is that in addition to the lack of stock that they have had since their launch eight months ago (especially the base model), the offers have been very brief with very unattractive discounts. However, MediaMarkt is celebrating its new Apple Days right now and it is precisely the iPhone 17 who stars in the campaign with a historic minimum price. If you were thinking of buying the mobile, now you can do it for 899 euros. Of course, the offer will end along with the campaign on May 28 at 9:00 a.m. The price could vary. We earn commission from these links The iPhone 17 at an all-time low price He iPhone 17whose official and recommended price is 959 euros, has received very few offers since its launch. The stock has also been very irregular, preventing, for example, buying it in some stores for a while. However, right now there is sufficient stock in the MediaMarkt online store, allowing it to be purchased at this new price in its five different colors. This mobile phone is the one that has benefited the most from the generational leap, since it is the one that has changed the most compared to the iPhone 16. We find a very good screen both for its quality and for its 6.3-inch format, but above all because it now has the 120Hz refresh rate that until its launch we only saw in the most expensive Apple phones. Another of the great news is that Apple has finally started manufacturing its mobile phones with a 256 GB minimum configuration internal storage, a larger number to store information locally. In addition, it is also worth mentioning that the iPhone 17 incorporates the A19 chip and that it has wireless charging through MagSafeone of the most useful technologies in Apple phones. ⚡ IN SUMMARY: iPhone 17 offer today ✅ THE BEST The arrival of 120 Hz: Until its launch, we only saw this refresh rate in the most expensive Apple models. Increasing base internal storage: Apple has finally abandoned the minimum configuration of 128 GB. ❌ THE WORST It gets too hot: something that happens especially during long gaming sessions or with intensive use. Its fast charging: It improves generation after generation, but it is not up to par with the competition, which has much cheaper mobile phones with greater fast charging. 💡 BUY IT IF… You are looking for the best quality-price ratio within Apple’s current generation, if you are coming from Android phones and want an iPhone with a 120 Hz refresh rate and you are also looking for a model that is compact. ⛔ DON’T BUY IT IF… The 256 GB of storage is not enough because you usually take a lot of photos (and in good quality) or if you are looking for a cheaper iPhone, like the iPhone 17e. You may also be interested Spigen Case for iPhone 17, Ultra Hybrid MagFit Compatible with MagSafe (Dura Clear Technology) – Light White The price could vary. We earn commission from these links Apple AirPods 4 Active Noise Cancellation, Wireless Headphones, Bluetooth, Adaptive Audio, Ambient Sound Mode, Custom Spatial Audio, USB-C Charging Case and Wireless Charging The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Antonio VallejoApple In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | Best truly wireless (TWS) earbuds with noise cancellation. Which one to buy and seven recommended models

The iPhone can do much more than we think. The key is in the Shortcuts and this way you can start taking advantage of them

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A few days ago I was in a cafe with a friend when, in the middle of the conversation, he took out his iPhone and showed me how much of a Shortcuts expert. At that time I thought more people should know that. Barely two weeks have passed since then and now I have to present to you this video that my colleagues at Xataka have made, a very good opportunity to start using the mobile “like a pro”. Ana Boriawhich has tested devices like the Plaud Note Pro or the Nothing Phone (4a) Pro and that even you have been encouraged to home automation your homenow wants to help us make life easier for iPhone users. This is a video in which he shares his experience with a tool that can be very useful and explains how to use it for tasks such as scheduling the sending of messages, reading news with a single click or creating a QR code to share the WiFi network. The video that we have just published on the Xataka YouTube channel It starts precisely with that last possibility. “You probably know that on Android, simply clicking on the Wi-Fi network gives you the QR code to share it with everyone. Well, then on iPhone it is not so simple”, says our colleague. How to do it then? With Shortcuts. We just have to add the shortcut that Ana left us and configure it exactly as she explains. In addition, it proposes three different options so that everyone can choose the one that best suits their needs. “If you have traveled, it may have happened to you the same as me, that when you go to another country they don’t speak your language, but they don’t speak English either. Well, for that, this shortcut has been great for me,” says our colleague when presenting her next recommendation. In this case You don’t even need to download any additional applications. All you have to do is take advantage of a shortcut that is also capable of detecting the language automatically. Ana also reviews other especially useful shortcuts, such as one designed to read the last 10 articles from our favorite websites, another to obtain a personalized note with parameters from the Health app and several automations for the iPhone to execute certain actions based on the time or location. It is true that launching these shortcuts requires following some steps, but In the video there are all the necessary links to download them and start playing with them. I hope you like preparing it as much as we do. And, of course, we invite you to leave your comments both here and on YouTube. Images | Xataka In Xataka | The foldable iPhone is getting closer every day: this is everything we know about it so far

Amazon had been building its alternative to Starlink for some time. Now the company behind the iPhone SOS has been bought

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If we think about satellite internet, the first thing that comes to mind is usually Starlink. It is logical: SpaceX has managed to occupy a large part of the conversation in this area. But, while that was happening, what we have seen is that Amazon had been building its own bet on low orbit with Leoa project with which he wants to gain relevance in an increasingly disputed market. Now that plan has taken a much more serious step. The company founded by Jeff Bezos has announced an agreement to acquire globalstarthe company that until now supports several Apple satellite functions on compatible iPhones and on the Apple Watch Ultra 3among them Emergency OSS via satellite. At the same time, both companies have communicated an agreement to continue these services and collaborate on future satellite functions supported by Leo. In other words, not only does it buy a strategic piece of the sector, it also fully enters into an already established relationship with Apple. Here the value of Globalstar goes well beyond its name or its relationship with Apple. What Amazon is buying is a combination of satellite fleet, infrastructure, spectrum and operational knowledge accumulated over years in mobile satellite communications. There is also a particularly relevant point: the acquisition gives it immediate access to radio spectrum rights, a piece that can accelerate its plans to offer services on mobile phones and other devices in the future. Furthermore, this operation does not appear in a vacuum. Leo had been trying to gain traction with his own deployment for some time: he already has more than 200 satellites in orbit, although he is still far behind SpaceX. At the same time, the firm has been teaching the product and clients: A few days ago it presented its aviation antenna and already has agreements with JetBlue and Delta to offer inflight connectivity starting in 2027 and 2028, respectively. There is another detail that helps measure the magnitude of the movement without losing sight of caution. The information published by the Financial Times places the agreement in 11.6 billion dollars and places it among the largest purchases in the company’s history, below Whole Foods but above MGMalthough on paper there are still pending steps before considering it resolved. The announcement itself specifies that closure is planned for 2027, provided regulatory approvals arrive and certain technical commitments linked to Globalstar’s satellite program are met. Viewed as a whole, this step helps to better understand where Leo wants to go in the coming years. We are not just facing a large acquisition, but rather an attempt to gain time, capabilities and position in a race in which Starlink continues to set the benchmark. The operation, if it ends up closing as planned, can change the starting point of the American giant quite a bit. Images | Amazon | Apple | globalstar In Xataka | Samsung faces a very serious problem to surpass TSMC with its 2nm chips: the 60% curse

how to view your draft summary and file your 2026 return from your Android or iPhone

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Let’s tell you How to access your 2025 Income draft on your mobilewhich is the declaration we make in 2026. We have already reached the key date of the Income calendarand now you can access your draft online and present it. You can also do it on your mobile. However, you should know that The Income Tax app does not allow you to make changes to the draftyou will have to do this through the official website as we have explained to you here. On your mobile you will see the summary, if you have to pay or return, and present it. That is why it is important that you first review everything from the browser, because although it is the Treasury that collects your data and generates it, If there are errors, you will pay the fine.. In the end, the responsibility of reviewing your return is yours. To submit your declaration with your mobile phone you have to use the official app of the Tax Agencythe AEAT app that you can find for Android on Google Play and for iOS in the App Store. In it you will have to identify yourself, using your digital certificateincluding the FNMT certificate and that of DNIe. You can also do it just with your DNI number and expiration date, and a few more steps to identify yourself. Income tax return by mobile To consult your draft from your mobile phone you have to enter the Tax Agency app. Once inside, on the main screen click on the option Income 2025 of the section Rent. It is called 2025 although we present it in 2026 because it corresponds to the accounts of our last fiscal year. You will go to a screen where you will see several options related to your Income Tax return. In it, you have to click on the option Draft/declaration processing that will appear at the top. As it is advisable to have reviewed your draft on the web, you will also have the option to Continue with the presentation. This will take you to a screen where you can see If your declaration is worth paying or returningand if you have configured in your account that you have a spouse, you will be able to see their declaration and the joint one. Here, if you click on the declaration you will be able to see a somewhat broader summary, and you will be able to configure how to receive money or if you want to make donations to the Catholic Church or for social purposes. You can also see the preview in PDF, your tax data, or enter the website to modify the draft. If everything is fine, click Submit declaration and that’s it. In Xataka Basics | Income Guide 2025: calendar, previous steps and how to prepare for the 2026 declaration

I thought Chinese cars were going to be the new Android. They are actually the new iPhone

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For a few years, the nightmare of European manufacturers has had a specific name: the Android scenario. That Google, or Apple, or Amazon, would turn the car into interchangeable hardware. that the value will migrate to third-party software and they will be reduced to outdated manufacturerslike PC manufacturers in the nineties. That fear has kept them on guard, looking towards Silicon Valley, investing a lot of money in their own connectivity and infotainment systems, trying not to be left out. They’ve been guarding the wrong door. The movement that is happening is not the equivalent of Android. It’s exactly the opposite, at least where it hurts the most: BYD makes its own batteries, your own operating systemand operates its own charging network. Xiaomi does practically the same with HyperOS. The logic is not to create a platform where others monetize but to control every centimeter of the experiencewithout intermediaries. That has a name that we all recognize, and it is not Google. It’s Apple’s. The paradox is that the Android scenario that Europeans feared so much is happening, but it is not being carried out by the big American technology companies, they are building it themselves: European generalists have become what they feared most, without anyone from outside having to impose it on them. What makes the Chinese movement so different is what is noticeable inside the car. Denza, YangWang, Luxeed, Exeed either Xpeng They are brands that three years ago almost no one in Europe even knew about, but that Today they are manufacturing cars with interiors with an attention to detail that is very reminiscent of what happened with the iPhone in 2007.. It wasn’t that the iPhone did more things than the competition (at the time, in fact, it did considerably less than a Nokia). It was that every interaction was thought out, every transition animated, every small gesture had coherence. Rivals had cool features, but Apple had experience that no one matched. Today, sitting in a mid-range or high-end Chinese car and sitting in a German car of the same price is not so much about comparing specifications as it is about comparing philosophies. And the Germans, who are seeing it, are reacting: the new iX3he CLAeither the newly announced i3 They are serious efforts to recover that coherence of experience. But reacting is not the same as taking the initiative. The problem facing the European industry is not that it does not know how to make cars, there is more to it. The thing is that for many years the margin has been captured by those who mastered mechanical engineering, and they learned to optimize exactly that. What they did not learn is that in the 21st century the margin is captured by whoever controls the entire experience: the software, the data, the services, the ecosystem. When they wanted to learn it, they looked at Silicon Valley because there was the model they knew. Until four days ago, no one looked towards Shenzhen, where someone had spent years building something more like Apple than Google: vertical, closed, cohesive, with a speed of iteration that Westerners simply do not have and they already admit it. Nokia also had very good engineers. In Xataka | At 110 km/h and driving every other day: Europe already has its recommendations for the latest oil crisis Featured image | BYD

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