the price of iPads, Macs and more products increases

Just a few days ago, the still CEO of Apple said that Maintaining prices as they were was “unsustainable”. We are in full RAM crisis caused by the shortage generated by AI and the prices of this component are through the roof. It was a matter of time until this situation was reflected in the final price. There are several manufacturers that have warned that prices are going to risesome even They have canceled products for this reason. With AI monopolizing all the components for the data centersit doesn’t look like the situation will be reversed soon. During the interview, Cook did not detail which products would increase in price, but simply said that there would be changes in the catalog. Today we already know who are the first affected and, At the moment, the iPhone is not there, but time to time. This is the statement that Apple has issued about these changes: “The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centers has caused an extraordinary increase in demand for memory and storage. We have never seen the price of a component rise so much and so quickly. Until now we have protected our customers from these increases, but we have reached a point where we are forced to start raising prices on several products, including today’s increases for the iPad and Mac. We know this is not good news and we are working tirelessly to find solutions”. This is how the new prices look MacBook laptops: up to 19% more expensive The one that comes out worst on this list is the 13-inch MacBook Air, which increases by 230 euros, 19% more expensive. The MacBook Pro M5 Max, which were already the most expensive, go up a whopping 600 euros each. Current base PRICE BASE PRICE BEFORE DIFFERENCE MACBOOK NEO 799 euros 699 euros +100 euros (+14%) MACBOOK AIR (13″) M5 1,429 euros 1,199 euros +230 euros (+19%) MACBOOK AIR (15″) M5 1,729 euros 1,499 euros +230 euros (+15%) MACBOOK PRO (14″) M5 2,229 euros 1,929 euros +300 euros (+16%) MACBOOK PRO (14″) M5 PRO 2,949 euros 2,549 euros +400 euros (+16%) MACBOOK PRO (14″) M5 MAX 4,849 euros 4,249 euros +600 euros (+14%) MACBOOK PRO (16″) M5 pro 3,449 euros 3,049 euros +400 euros (+13%) MACBOOK PRO (16″) M5 max 5,149 euros 4,549 euros +600 euros (+13%) Desktop Mac: up to 31% more The only one that doesn’t come up here is the Mac Mini M4, but because Apple already loaded the base model in its daymeaning it was like a preventive price increase. Of the others, the Mac Studio with the M3 Ultra chip is the one that increases the most: 1,500 euros more. Current base PRICE BASE PRICE BEFORE DIFFERENCE IMAC 1,819 euros 1,519 euros +300 euros (+20%) MAC MINI M4 969 euros 969 euros 0 euros (0%) MAC MINI M4 PRO 1,919 euros 1,719 euros +200 euros (+12%) MAC STUDIO M4 max 3,029 euros 2,329 +700 euros (+30%) MAC STUDIO M3 ultra 6,349 euros 4,849 euros +1,500 euros (+31%) iPad: the cheap model is no longer cheap The iPad with A16 chip, also known as the cheap iPad, now costs 499 euros, 32% more. The rest of the models increase between 14 and 24%. Current base PRICE BASE PRICE BEFORE DIFFERENCE ipad a16 499 euros 379 euros +120 euros (+32%) ipad mini 679 euros 549 euros +130 euros (+24%) iPad air (11″) m4 799 euros 649 euros +150 euros (+23%) iPad air (13″) m4 999 euros 849 euros +150 euros (+18%) iPad pro (13″) m5 1,299 euros 1,099 euros +200 euros (+18%) iPad pro (13″) m5 1,649 euros 1,449 euros +200 euros (+14%) Apple TV and HomePod are not spared either The highest percentage increase of all is seen in the Apple TV 4K, which increases 36% up to 229 euros. HomePod speakers, in both versions, are also more expensive. Current base PRICE BASE PRICE BEFORE DIFFERENCE APPLE TV 4K 229 euros 169 euros +60 euros (+36%) HOMEPOD (2nd GEN.) 399 euros 349 euros +50 euros (+14%) HOMEPOD MINI 139 euros 109 euros +30 euros (+28%) Image | Laurenz Heymann in Unsplash In Xataka | Apple CEO John Ternus: “The most beautifully designed thing most customers own is an Apple product”

Tim Cook warns that the impact of AI will cause increases in iPhone prices

We are in the midst of “RAMageddon.” The RAM memory crisis continues to impact the industry, and Apple knows it well. The company had weathered the storm (relatively) until now, but its current CEO, Tim Cook, is already warning customers: your next Mac, iPhone or iPad could go up in price very soon. Few surprises, many disappointments. The situation is “unsustainable”. The head of Apple granted an interview in The Wall Street Journal in which he noted that price increases are “inevitable.” The company has made great efforts to absorb the impact of the increase in costs in all types of RAM and NAND memory chips, but the limit seems to have already been exceeded, because Cook stated that the situation has become “unsustainable.” Apple prices will rise. Apple has not specified which products will be affected and to what extent, but it already warns that there will be changes to the catalog. cook already warned in April, during the conference with investors, that the shortage would end up taking its toll on them. The future CEO, John Ternus, explained the same shortly after. He who warns is not a traitor, they seemed to want to say. The iPhone, a firm candidate to increase in price. According to industry experts cited in the Financial Times, if Apple raises prices, one of the clear candidates to see that price growth is the iPhone. The company is expected to announce new iPhones in September, which will give the opportunity for these new models to have a significantly higher price than the traditional one from launch. Source: TechInsights How much more expensive? What is not clear is how much more expensive both the iPhone and the company’s other hardware products will be. In The Wall Street Journal they cite estimates from the company TechInsights, which believes that the new iPhones will have a price that will be at least $270 more expensive so that Apple can maintain its profit margin. The iPhone 17 Pro starts at $1,099, and therefore now the price would be close to $1,400. The situation is tragic. Data from TechInsights (in the graph above) reveals how price increases in both RAM and NAND chips in our SSDs have risen in price astronomically since mid-2025. It is estimated that RAM will do so even more in the next 12 months, although it seems that the situation will relax for NAND memories. And the manufacturers make their fortune. Meanwhile, the companies that dominate the memory market continue to do their own thing. Samsung, SK Hynix, Micron, Kioxia and SanDisk have managed to grow astronomically on the stock market (the latter two, 4,600% in the last twelve months) and have no intention of drastically increasing their production. There are plans for new production plants, yes, but almost all of them to produce HBM memory chips for AI. Meanwhile, wafers with memory chips for devices for end users will continue to be 15% below demand, they estimate at Morgan Stanley. AI is costing Apple. At the moment AI is not favoring Apple. Their strategy with this technology has been highly criticized and only now have they just launched the new Siri AI thanks to the agreement with Google. It does not seem that this is going to be a sufficient argument to accelerate iPhone sales, especially if they rise in price. It certainly has not been the case in the Android world, let alone the PC and laptop segment: the Copilot+ PCs never managed to catch on after promise a revolution that never happened. Image | European Commission (Christophe Licoppe), Arne Müseler In Xataka | The RAM crisis is so extreme that it has achieved what seemed unthinkable: Apple’s memories are “cheap”

A macro study confirms that early menopause increases the risk of heart attack and stroke

When we think of the menopausesocial and medical conversation is usually limited to obvious and short-term symptoms, such as hot flashes, mood swings, insomnia or the closure of the fertile period. However, this phase in the life of any woman has implications that go much further in terms of health as it involves a great metabolic and, above all, vascular change. A new vision. Now, the largest international study carried out to date has confirmed a reality by pointing out that when menopause comes early, the risk of suffering a myocardial infarction or stroke increases drastically, remaining stable independent of other traditional risk factors. The magnitude of the study. The research, to reach these conclusions with practically unwavering solidity, has resorted to the PURE-based macro-study, closely following a massive cohort of 111,619 women from 26 different countries, recording their clinical evolution for an average of 14.6 years. And the experts already point out that we are facing a methodological turning point in female cardiology. In figures. The findings evident in this study clearly segment the risk based on the age at which the end of menstruation occurs: When menopause occurs before the age of 40, it is called ‘premature menopause’ and carries between 27% and 30% greater risk of suffering major cardiovascular events such as heart attacks. In the case of a menopause between 40 and 45 years of age, it is called ‘early’ and registers a 14% higher risk of presenting cardiac complications. It is a risk factor. The most robust and worrying data provided by the research is that this increase in cardiovascular risk persists practically unchanged even after the researchers statistically adjusted the models to isolate some classic variables such as high blood pressure, diabetes, smoking or a sedentary lifestyle. This means that early loss of ovarian function is an independent risk factor in itself for these serious problems to occur. Because? The medical explanation behind this phenomenon lies in the abrupt loss of what cardiologists call the “estrogen shield.” It must be kept in mind that during the fertile age, estrogenic hormones exert a fundamental protective role in the circulatory system through various mechanisms, such as keeping cholesterol and triglyceride levels at bay. But estrogens also keep veins and arteries in good condition, promoting vascular relaxation and inhibiting the accumulation of body fat in arterial walls. Additionally, when estrogen levels fall prematurely, the process of forming lipid deposits in the arteries progresses at a much faster rate. The economic gap. One of the most innovative and alarming points of the PURE study is how the geographical context radically alters the impact of early menopause. And its conclusions show how the impact on cardiovascular health is almost double in low-resource countries compared to rich nations. For example, in countries such as Pakistan, Tanzania, Bangladesh, India and Zimbabwe, an overwhelming 43% of postmenopausal women had experienced early menopause. But in rich nations like Canada or Sweden the figure drops to 23%. A nuance. The authors introduce an important warning, since in countries with very precarious economies, chronic malnutrition usually causes what is known as hypothalamic amenorrhea, since the body prioritizes living over maintaining other functions such as reproductive functions. And although this confusion could partially inflate the statistical gap between rich and poor countries, the study clarifies that it does not in any way invalidate the main conclusion of the study: on a global level, without estrogen, the heart suffers. Images | Molly Wichman In Xataka | Nuria Marín, menopause expert: “Women continue to look for answers outside the health system”

Your price increases are illegal and you must return the money. There are those who will receive a 500 euro refund

We ended last March with news: Netflix the price went up again. It is true that the measure applies exclusively to the United States, but taking into account that it is already its umpteenth time, we know its modus operandi: it is the canary in the mine of a probable global rise that will also affect Europe. And despite saying that it has been the umpteenth price increase for Netflix, it always comes as a bit of a surprise: after all, it is the second price increase in just two years. However, it is the clear trend in the sector. Paradoxically, just a few days later, a court in Rome has issued a historic ruling against Ted Sarandos’ platform: declare Netflix’s price increases between 2017 and 2024 illegal. The sentence. The Roman court has declared that the contractual clauses that allow Netflix to unilaterally modify its prices and conditions of service without indicating a justified reason are void and contrary to the Italian Consumer Code. The ruling covers price increases applied between 2017 and January 2024, that is, subscription price increases implemented in 2017, 2019, 2021 and November 2024 (unless your contractual relationship with the platform was after January 2024). As a consequence, it recognizes the right of those who have a subscription on the platform to a reduction in the current price of the subscription, to the refund of amounts unduly paid and to compensation for damages. In addition, it forces Netflix to publish the content of the ruling on its website and in the main national newspapers. within 90 daysas well as to inform its users. Why is it important. Because it establishes a relevant legal precedent in Europe: streaming platforms cannot raise prices arbitrarily and unilaterally based on generic clauses. It is not that Netflix cannot raise its prices (like any other company), but that it did so without contractual justification, which the court considers an abuse. This ruling lays the foundations to demand from digital platforms more transparency and rigor in their contracts with consumers. Context. The lawsuit comes from the Movimento Consumitori association (Italian consumers), which brought the case before the Court of Rome denouncing continued price increases from Netflix without explanation. Italian law requires that, if a company reserves the right to unilaterally modify a contract (ius variandi), you must specify from the beginning what causes could justify that change. Netflix did not do this: its contracts simply said that it could change the price whenever it wanted without giving reasons, the critical clauses are 3.5 and 6.4. The court considers that giving 30 days’ notice and allowing cancellation is not enough since when someone subscribes to the platform they do not know under what conditions the service may become more expensive. In April 2025 Netflix modified its terms of use linking possible changes to specific causes, such as service improvements, regulatory demands or technological requirements. How it affects users. Each subscribed person will have the right to a reduction in the current price, to a refund of more in that period and to compensation, which according to the Italian consumer association must be made spontaneously, although you can join the class action lawsuit in case that is not the case. The ruling requires Netflix to reduce the prices of its current subscriptions by an amount equal to the illegal increases. We see it better with an example: if you are premium and activated your subscription in 2017, today you pay 19.99 euros but you are entitled to the service for 11.99 euros. If you are a standard customer, you would go from paying 13.99 euros to 9.99 euros. And be careful, because this measure applies both to those who currently have a subscription and to former customers within that period. Up to 500 euros refund. MC lawyers explainPaolo Fiorio and Corrado Pinna, that for the premium plan, the illegal increases applied in 2017, 2019, 2021 and 2024 amount to 8 euros per month, for the standard plan they add up to a total of 4 euros per month and for the basic, 2 euros per month. Thus, a premium customer who has paid Netflix continuously from 2017 to today is entitled to a refund of approximately 500 euros, while a standard rate customer is entitled to a refund of approximately 250 euros. Italy is the tip of the iceberg. Although the case has been reported in Italy, in other countries on the old continent there are also lawsuits filed against the platform: Netherlands also has a demand similar budding, FACUA reported it in Spain (yes ok still no progress) and in Germany the European Audiovisual Observatory echoes that the courts of Berlin and Cologne have already ruled in the same direction. The basis is the same in all cases: the European Directive 93/13/EECwhich prohibits abusive clauses that generate a significant imbalance between the rights of the company and those of the consumer. Netflix’s reaction. Immediately after learning of the Roman ruling, the platform declared its intention to appeal: “We will appeal the decision. At Netflix, our subscribers come first. We take consumer rights very seriously and we believe that our conditions have always been in line with Italian regulations and practices,” as reported by Reuters. The appeal could modify or even reverse the ruling, so the case is not closed. However, the pressure on Netflix and the reputational damage has already been done. Netflix has always been the vanguard of the sector, so the future of this litigation could mark a before and after in the streaming sector. In Xataka | The best new movies and series to watch in April 2026 on Netflix, Prime Video, HBO Max and streaming In Xataka | Netflix’s umpteenth price increase illustrates a reality: streaming is already as expensive as what it came to improve Cover | KATRIN BOLOVTSOVA

Amazon increases its investment in Spain to 33.7 billion euros. All, of course, for data centers

amazon has announced that will expand your investment in data centers in Spain, and this amount will now reach 33.7 billion euros in total. Today’s announcement adds 18 billion euros to the 15.7 billion euros of investment announced by 2024. Amazon is going more in Spain. The company has taken advantage of the Mobile World Congress in Barcelona for an announcement that significantly reinforces its strategy in our country. The announcement highlights that there are plans to build facilities for manufacturing, storage and something interesting: server recycling in Spain. The promise of employment. Amazon’s forecast is that this Amazon Web Services (AWS) region, which reinforces its location in Aragónwill contribute 31.7 billion euros to Spain’s total GDP until 2035. They estimate that it will contribute “the equivalent of 29,900 full time jobs on average annually in local companies.” Of that figure, there will be 6,700 full-time jobs derived from Amazon’s direct investment in various areas such as data center operationsemployees of AWS providers, or workers who build the facilities. Supply chain. This investment includes an important part of the business consisting of facilities dedicated to the supply chain. These facilities, according to Amazon, will theoretically generate 1,800 jobs in Aragon. Thus, there will be a factory dedicated to the assembly and final testing of the servers, a logistics warehouse and a facility for the manufacturing and repair of AI servers. Let’s talk about energy… Amazon has not given too many details about what the energy and water needs that these data centers will have. However, it does indicate that they have committed to achieving net zero carbon emissions by 2040. To do this they are investing in 100 solar and wind projects across Spain, including seven new solar farms. According to their data, AWS data centers in Aragon have offset their electricity consumption with 100% renewable energy since opening in 2022. It remains to be seen if that is enough to prevent the Spanish electrical infrastructure, already saturated, from bursting. …and water. There is also talk about how AWS is going to face the water consumption of these centers: “AWS is also committed to returning more water to communities than it uses in its direct operations by 2030. By 2024, AWS had reached 53% of that goal. In Aragon, AWS supports five water projects with an investment of 17.2 million euros.” A pinch of capex. That investment is certainly part of the planned capex that Amazon has estimated for 2026. The total figure is 200,000 million dollarsa notable increase from the 131.8 billion dollars of capex in 2025. Thus, those 18 billion euros ($21.11 billion) at the current exchange rate represent just over 10% of that capex. AWS is doing (very well). Amazon may not be standing out for having its own AI model, but it certainly has value in its cloud infrastructure. In it fourth quarter of 2025 AWS’s revenue was $35.6 billion, achieving the most notable year-over-year growth (24%) in the last three years. It is evident that investment in infrastructure at a global level is working right now, and Spain has benefited from that momentum. In Xataka | Amazon is negotiating to invest 50 billion in OpenAI. The money would go in through the door and out through the window.

Airlines justify price increases with additional premium services. All except one: Ryanair

The increase in operating costs It is making it increasingly difficult for airlines to offer low-priced flights. The low-cost They are becoming less and less, and with each passing year the prices of their tickets increase. Airlines have found a simple way to justify that increase: offer more comfort with wide seats and extra services that sound like luxury. Ryanair, however, does the opposite. Although the Irish company is forced to raise the price of its tickets, the company is reluctant to include any “luxury” options to justify the price increase. The boom in “premium” seats. As and how he published The New York Timestraditional airlines are dedicating more and more space on airplanes to seats for “premium” tourist class, with larger seats and improved services. This allows them to charge much more for those seats, while maintaining the number of passengers. The data they point because tickets for these “premium” tourist zones cost up to five times more than a normal one and represent close to 15% of revenue per passenger. According to data of Financial Timesuntil 2028, the number of seats of this type will grow by 11% each year, while the basic economy class stagnates in terms of sales. With this new “premium” tourist model, airlines earn more for each person who travels, without having to squeeze passengers into increasingly tight seats. The low-cost ones join the cart. Such is the success of this model, that even low-cost airlines have begun to offer packages with more services and, of course, with a higher price. Companies like EasyJet or Frontier Airlines They sell “premium” options with priority boarding, seat selection or even complete vacation packages. This adds extra costs to the way you work. The problem is that these added services make the ticket more expensive, so now they depend more on charging for the large baggage check-in or reservation changes. This makes them lose their price advantage and brings them closer to traditional airlines. Their response has been to stop competing for passenger volume at a low price, and now they seek to offer prices equivalent to a single ticket on a conventional airline, but with extra amenities. Ryanair does not take the bait. Ryanair has already announced that the price of your tickets will increase up to 9% in 2026. The company has achieved keep your costs very controlled placing its expenses per passenger and kilometer at only 4.5 euro cents, compared to more than 7 cents for rivals such as EasyJet or Eurowings, or 9 cents for British Airways. Keeping operating expenses low is what allows Ryanair to continue with its low pricing policy without having to offer “premium” features. Something in which its CEO seems not to give in one bit, judging by the clash in X between Elon Musk and Michael O’Leary for connectivity WiFi on airplanes. Musk claimed that more and more airlines were offering WiFi connection packages on their flights as a “premium” option, and criticized Ryanair for not including it. The response from the controversial CEO of Ryanair was immediate, ensuring that he was not going to offer anything that would increase the operating costs of his planes, and the installation of a Starlink antenna increased fuel consumption. That ignited the spark of a small brawl in which Musk threatened to buy the airline but O’Leary knew how to take to his field. Costs are the key. As demonstrated by the latest financial balance of the Irish airline, savings and containment of operating costs are the secret of Ryanair’s success which, with its refusal to pay the increase in Aena rates and at the price of fuel, it recorded profits of 2,540 million euros in the last half of 2025. While the rest of the airlines must resort to “premium” services to justify their price increases. Ryanair seems to be comfortable with its role as stingy in services to its passengers, and prefers to continue betting on a strategy of low prices and moving a highest percentage of passengers. For now, that model works for them. In Xataka | The CEO of Ryanair would govern a country like his airline: a “low cost” state with millionaire politicians and cuts in services Image | Ryanair

The Warner platform either has enough to ban shared accounts and increases prices

There is no platform that is not hugging the Price climb as a way of falling the crisis of audiovisual content in general and of the platforms in particular. HBO Max is one of those who are having a more changing trajectory with Mutations in the name And the approach, and is one of the last to raise their prices, after Netflix or Disney+ did it almost a year ago in both cases. How is the thing. A few months ago, with the name change, HBO Max has already announced new prices that affected new customers. These new rates affect ancient subscribers. From of the October 23, 2025the prices will increase, leaving like this: Basic plan with ads: 6.99 euros per month (50% discount if apply, 3.49) Standard plan: 10.99 euros per month (50% discount if apply, 5.49 euros) Premium plan with 4K content: 15.99 euros per month (50% discount if apply, 7.99 euros) Annual Plan: 109 euros a year. Why do they do it? This decision, according to the communication that HBO Max has sent to his subscribers, is made because “we are increasing the price in the light of the acquisition costs, creation of content and product development, to allow us to continue investing in the quality content and in the product experience that we strive to offer our customers.” At the same time, they also warn that the conditions of use have been updated, including aspects of content visualization and accessibility functionalities, reasons why they can make changes in the service and other issues. Luxury series. David Zaslav, CEO of Warner Bros, declared a few days ago, In an interview with The Hollywood Reporterthat the price of HBO Max is below its real cost. And although the platform does not compete with others such as Netflix or Disney+ in terms of the amount of content, it can boast of being one of the most budget invests in its series. For example, ‘The Dragon House‘It costs 200 million dollars per season. And the future series of ‘Harry Potter‘promises a visual luxury at the height of the films. All this was wielded by Zaslav to justify new increases. Direct and indirect increases. Although the bad press that this type of decisions carries causes the platforms to be relatively restrained with the increases of their prices, the truth is that in recent years they have significantly increased the ways of having income. The main two have been the advertising inclusion before and during the programs, with different rates depending on whether or not the ads are eliminated, and the prohibition that accounts are shared Beyond the subscriber’s home, a flying that Netflix has already given and that other platforms have only implemented in a warm way. In Xataka | Video games have fired their number of users, and come from an unsuspected place: television series

Specialty coffee is expensive and there is something that increases it even more: to remove caffeine

For many, drinking coffee is almost a daily ritual. There are those who take it for pleasure or by necessity, but there is also the case of Who wants all their benefitsexcept Caffeine. There are many ways to decaffeinate coffee, and not all are equally healthy. Among all methods, we know two that are employees for specialty coffee to remain specialty. Now, they are tremendously technical and more expensive than the most general methods. Market. The demand for decaffeinated coffee is experiencing sustained growth in recent years. In more commercial coffees Like capsules Or snapshots, we have decaffeinated varieties for a long time, but increasingly easy to find options among specialty coffees. Depending on the indicator we take (total market or only grains), and depending on the analysis, it is esteem That the decaffeinated coffee bean market was $ 31,580 million in 2024, with a projection to 41,050 million dollars by 2032. Others analysis They estimate it at 6,740 million in 2023, with a growth up to 12,330 million by 2031. The way they are, in what they coincide is that it is a upward market. Controversy without decaffeinar. Something that has also increased is awareness about what we eat. Maintaining a healthy lifestyle depends on a lot of factors, and that saying of “we are what we eat” points in an adequate direction. Why do I say this? Because there are several ways to eliminate coffee from coffee (although there is always a certain residual percentage), but not all are as natural as we would like. The two most used methods are precisely the most controversial. One is the one who uses methylene chloride to dissolve caffeine. In the process, the solvent is eliminated by evaporation and grains, subsequently, it is washed and dry, passing controls so that the solvent residues are maintained below the legal limits. The other uses ethyl acetate, which is a compound that is found naturally in some fruits and the process is the same as in methylene chloride. Although it is considered more natural, it is still a chemical solvent that can also leave an aroma impregnated in coffee. More natural processes. These processes in which solvents are used have been at the point of view of organizations such as the United States Food and Medicines Administration, being the methylene chloride in the conversation. But there are other methods that are used to substantially reduce the coffee level of coffee. One is the swiss water process. In it, the grains immerse themselves in hot water to dissolve caffeine. Then, the water goes through active carbon filters that retain only caffeine and this process is repeated until the grains contain a minimum percentage of caffeine. Image: Swiss Water Process Another is the one who uses Supercritical co₂. In it, the grains undergo high pressures and expose themselves to CO₂ in a supercritical state, acting as a selective solvent for caffeine. Decaffeination through the supercritical co₂ method | Image: James Hoffmann Technology to coffee power. That they are more natural does not imply that there is no sophisticated technological network after the process. James Hoffman, one of the reference baristas for coffee world lovers, has visited facilities in which this decaffeination process is carried out through the Swiss Water technique and we can see that … it is a fairly boring environment: There are simply drums, silos and warehouses in which that “soaking” of the grains, drying and storage is being carried out. But the key is in the control room. Hoffmann cannot show us the graphs that are used to control these processes, but comments that they have computers connected to probes that, in real time, send information of the caffeine present in the grains in several points of the process. Thus, the technicians are adjusting the process until leaving the caffeine necessary to be considered decaffeinated without altering the properties of the grains themselves. The great drums | Image: James Hoffmann And the cabin in which the information of all the sensors is collected to send it to the technicians responsible for supervising the process | Image: James Hoffmann Specialty. These are two more natural methods because they do not use chemicals or solvents, and something for which they are appreciated is because they better retain both the aromas and the original aromas of the grains. And there is a segment that interests that this is: that of specialty coffee. In the search for a coffee with a better flavor, but above all more sustainable for both farmers and the planet, the specialty coffee is earning a hole between palates both understood and profane. In regions such as Europe and North America, the global specialty coffee market is growing at a 10% annual rate. Of $ specialty coffee. Now, decaffeinated specialty coffee is 1 + 1. The specialty coffee is expensive because there is a meticulous process behind. They are selected crops, the harvests are usually done by hand, they have strict control processes for washing and drying, implies fair trade, more sustainable practices and a lower volume. All that makes it a more expensive coffee both to produce and buy. But, in addition, processes such as Swiss Water or the Supercritical Co₂, due to its complexity, the time that is required and, especially in the case of the supercritical co₂, due to the infrastructure to be mounted, make this type of coffee even more. They take away the caffeine, but add some cents to the price. Tags. That is why the methods without solvents are more used in the decaffeination processes of instant coffee, capsule or the most common mixtures that we find in the bar and the supermarket, while the most natural and expensive methods are those associated with decaffeinated specialty coffee. If you are a consumer worried about this, the way of knowing how your favorite coffee has been decaffiled is … Looking for information and look at the labels. When a coffee uses methods such as the supercritical CO2 … Read more

Price increases on all products

The penultimate week of April seemed to start with some more calm in relation to the Commercial War Between the United States and China. Nothing is further from reality. DHL Express has announced A temporary suspension of all shipments of more than $ 800 to US consumers (whatever the country from which it is sent). It is the Geopolitical context Perfect for a plan that two of the great Chinese giants of electronic commerce, Shein and Temu, materialize a plan they had before even the entry into force of the tariffs: up the price. DHL suspend shipments. DHL will suspend all deliveries worth more than $ 800 in the United States from Monday and “until new notice.” According to the company, the change in its deliveries policy responds to much more strict customs controls. Although the measure arrives in full context of commercial war and tariff changes, the end of the exception of the “minimis” carries Since the beginning of the year, and giants like Shein and Temu prepared to move card. The “minimis”. MINI What? That DHL has suspended shipments according to this concrete figure is not something arbitrary. For years, trade between China and the United States has benefited from an exception coined to the Latin term “minimis”. This expression refers to all those packages with a value below $ 800. This type of low -cost parcels could enter the United States free of taxes, a mechanism that platforms such as Temu or Shein have been taking advantage of for years to offer especially low prices on their platforms. The position of Shein and Temu. The new Trump measurement package ends the minimis, closing the legal back door that both companies used. Both Shein and Temu have sent a statement to their users with a practically identical message: Prices will rise. “Due to recent changes in global trade standards and rates, our operating expenses have risen. To continue offering the products that you love without compromising quality, we will make a price adjustment as of April 25, 2025. Until April 25, prices will remain the same, so you can buy today at today’s rates. We have replaced existers and we are ready to ensure that your orders come without problems during this time. We are doing everything possible to maintain low prices and minimize the impact on you. Our team is working very hard to improve efficiency and stay faithful to our mission: make fashion accessible to all. “ May 2. Both Temu and Shein will raise prices as of April 25, but the key date at the legal level is May 2. This is the day in which the exemption of customs rights (minimis) is eliminated for shipments worth less than $ 800. If this is added to this that every product imported from China is subject to a tariff of more than 100%, the price increase was simply inevitable. What can we expect outside the United States. Although Shein and Temu are going to be especially beaten in the United States, we can expect a direct impact (to a lesser extent, yes) worldwide. Global operating costs will cause a generalized increase in logistics costsand it is not ruled out to compensate for this possible reduction in margins and sales in the United States through increases in the rest of markets. Image | Daniel Torok In Xataka | Before panic for US tariffs there are technological ones doing something uncommon: product collection

Tariffs pose price increases in all types of products. Digital services are not going to escape

On January 20, 2025 there were five very special guests to Donald Trump’s investiture ceremony. Were nothing less That Mark Zuckerberg, Jeff Bezos, Sundar Pichai, Elon Musk and Tim Cook, the CEO or founders of five of the most important technology companies on the planet. Then things happened. Billionaire losses. Three months later the companies of these five leaders have lost 1.26 billion dollars, An absolutely colossal figure. Donald Trump tariff All products that we buy and consume They rise appreciable. The services are not safe. However, what will happen to digital services? Taking into account that they are intangible, almost ethereal products, one might think that they will be safe from those increases, but we fear that there will also be important increases in these services. Infrastructure after service. The reason is clear: to provide these services services make use of data centersservers and components that will end up more. And if maintaining and providing these services costs companies more, it is logical to think that this cost increase will end up impacting users and customers. Subscriptions more expensive than ever. Thus, it seems that we will end up paying (even) more for being able to use Netflix, Spotify, Microsoft 365 or, of course, our subscription to Chatgpt Plus. Here the dominoes will fall everywhere, and it is expected that the digital services that users and companies use daily rise. We will buy less (and less imported products). As they point out In The New York Timesthere are outstanding examples such as internet payment intermediaries and of course electronic commerce platforms such as Amazon. If, for example, in the US, fewer people buy products imported from abroad – because tariffs will make them much more expensive – both Amazon itself and payment processing entities such as banks or services such as Paypall will suffer the consequences. And the EU prepares tariffs for those services. One of the possible EU responses to the tariffs Trump has announced for member countries (20%, without differentiating by country) is that of impose tariffs to services exports by the Big Tech. China exports goods, but USA exports services. The United States is the largest digital services exporter in the world. According to the analyst Jerry Ar P., in 2022 the United States exported digital services to Europe worth 187,000 million dollars, more than 25% of the total. Tariffs would clearly affect the US revenues due to these exports of digital services, and this consultant estimates that in 2022 these digital services represented 2.5% of the US GDP. Unpredictable collateral effects. The implementation of these tariffs on digital services raises notable consequences for the US economy and, of course, for global finances. North American technological ones who nourish these exports would be the clear victims, and there would also be a direct effect on their templates not only in that country, but globally. The market capitalization of these companies would probably also fall, triggering clearly clear effects in all types of areas, not only at the economic level but also at the diplomatic level. Image | Xataka with chatgpt In Xataka | The great technology built their empires in a connected world. Now that world is falling apart

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.