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premium range to watch the World Cup, movies and video games

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TCL has hit the table in the Spanish market with the arrival of its new flagships for 2026 in the television sector. The company, already consolidated as one of the world’s leading television manufacturers, has just announced the availability of its X11L and C8L series. This is a clear commitment to QD-MiniLED technology, with which they seek to offer an experience that not only rivals OLED in contrast, but far surpasses it in light power and screen diagonal. The price could vary. We earn commission from these links TCL 55C8L Television 55 Inch SQD-Mini LED 4K Smart TV The price could vary. We earn commission from these links TCL X11L: the crown jewel with extreme shine The new TCL X11L It is, on paper, one of the most ambitious bets of the year. This model (available up to 98 inches) uses a sixth generation QD-MiniLED panel capable of reaching a stratospheric brightness figure: up to 10,000 nits. To manage such power without sacrificing detail in the shadows, it has a light control system by extremely dense zones, allowing deep blacks and a drastic reduction in blooming. Some of its key points are the AiPQ Pro processor with Artificial Intelligenceintegrated Bang & Olufsen sound system and a native refresh rate of 144Hz (although it reaches up to 288 Hz in the largest versions) which makes it an ideal TV for users of PCs and latest generation consoles. The price could vary. We earn commission from these links TCL 85X11L Television 85 Inch SQD-Mini LED 4K Smart TV The price could vary. We earn commission from these links TCL 98X11L Television 98 Inch SQD-Mini LED 4K Smart TV The price could vary. We earn commission from these links TCL C8L: balance between performance and large format For those looking for a premium experience but with a more versatile approach, the TCL C8L series is presented as a natural evolution of its best-selling models. Although it maintains the same technology MiniLEDthis model is optimized to offer vibrant and accurate color reproduction thanks to Quantum Dots. Its great attraction lies in the variety of sizesreaching up to 115 inches in its most ambitious version. This TV is designed to be the center of attention in the home, supporting all current HDR standards (Dolby Vision IQ and HDR10+) and offering specific features for games such as Game Master Pro 3. TCL 55C8L Television 55 Inch SQD-Mini LED 4K Smart TV The price could vary. We earn commission from these links TCL 65C8L Television 65 Inch SQD-Mini LED 4K Smart TV The price could vary. We earn commission from these links TCL 75C8L Television 75 Inch SQD-Mini LED 4K Smart TV The price could vary. We earn commission from these links TCL 85C8L Television 85 Inch SQD-Mini LED 4K Smart TV The price could vary. We earn commission from these links TCL 98C8L Television 98 Inch SQD-Mini LED 4K Smart TV The price could vary. We earn commission from these links Why is this an important launch in the Spanish market? With this move, TCL not only competes in specifications, but redefines the scale of home theater in Spain. The brand continues to bet on democratizing the large diagonals (98 and 115 inches) that were previously exclusive projection territory, but with the advantages of a smart panel. Some of the key features of these new TCL releases include: Service life: greater durability against wear and tear of organic panels. Visibility: Perfect for living rooms with lots of natural light thanks to their high brightness. Connectivity: Full integration with Google TV and the most popular voice assistants. Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Rubén Andrés (Xataka) and TCL In Xataka | Best televisions in quality price. Which one to buy and seven recommended 4K smart TVs In Xataka | Best sound bars in quality price. Which one to buy and seven recommended models from 140 euros

Spotify has spent months deleting music made with AI. Now he wants to sell it as a premium product

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In just a few weeks, Spotify has been changing its position on AI-generated music: months ago it removed more than 75 million fraudulent tracks, launched a distinctive seal so listeners knew when there were human hands on the other side, and tightened its filters against synthetic spam. But the turn came in the talk for investors on May 21, where it became clear that what worries Spotify is not AI, but generating income with it. The precedents. Let’s start with the moves Spotify has made to control the rampant presence of AI on the platform. In September 2025 the company revealed that had removed more than 75 million fraudulent leads of its platform in the previous twelve months. Many of the AI ​​actions were malicious: massive raises designed to steal royaltiesunauthorized voice clones and content which the company’s own executives called “slop.” By then Deezer had detected that it received more than 30,000 AI-generated tracks per day, and that up to 77% of its reproductions were fraudulent. Just a few weeks before the meeting with investors, on April 30, Spotify launched the “Verified by Spotify” seal, a verification mark that distinguishes human artists from the artificial ones, which are increasingly proliferating on the platform. To achieve it, musicians must demonstrate authentic activity, have linked social media accounts and concerts on the agenda (something that, as we have said over the last few months, does not guarantee anything, given the latest successes of AI-generated music, which have their following on networks and their continuous stream of releases). Deals with Universal. The main news before shareholders is a licensing agreement with Universal Music Group, the largest record label in the world, which will allow Spotify Premium subscribers create covers and remixes with generative AI of songs from the artists participating in the agreement. The tool will arrive as a paid add-on to the usual subscription. It was already known that Spotify was considering charging up to an additional $5.99 per month for a “Music Pro” tier with superfan features. Co-CEO Alex Norström said that with this tool, “one song would become 10,000 songs.” The agreement contemplates a revenue sharing model with participating artists, and it was made clear that participation will be completely voluntary by the musicians. This announcement is no surprise: we already knew that Spotify was working on AI products with Universal, Sony, Warner, Merlin and Believe, but without a closed legal framework. Universal had previously licensed its catalog to smaller AI platforms, such as Udio, Klay Vision and Stability AI, but here it is already we enter in the 761 million monthly active users and 293 million paying subscribers. Long live AI. In an interviewNorström made it clear that, faced with multiple tools that allow songs to be manipulated without permission, they want to be the “legal” and “controlled” option. Norström affirms that the synthetic music market already exists and that trying to stop it would be useless, so he proposes regulating it from within, with agreements between labels and platforms, and turning it into a source of income for all actors. To combat AI content that “makes you feel good in the moment” but ultimately leaves the user feeling like they’ve “wasted their time,” Spotify offers verified authors and artists who charge for it. High tension. The announcement comes at a time when many powerful players are beginning to understand the extent of what they are risking. On May 13, a week before the investor meeting, famous producer Jack Antonoff (he has worked with Taylor Swift, Lorde and Lana Del Rey) posted on Instagram against those who use AI to make music. Norström acknowledged in the interview that there is “some negativity out there” regarding AI and called it “reasonable,” although he added that it is due to “poorly aligned AI.” swerve I mean, potify has spent months arguing that the problem with AI in music was fraud, spam, and impersonation. Now it announces that the same synthetic content, controlled and profitable, may be desirable. As we said in our analysis of the algorithmic model that Spotify has built for years linked above, the platform has been encouraging listening that prioritizes the state of mind over the identity of the artist for some time. That is, the ideal breeding ground for synthetic music. All that was left was monetization. In Xataka | We put Spotify, Apple Music and YouTube Music to the test: music streaming has changed and there is no longer an obvious winner

its recipe mixes Android, Gemini and premium design

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The laptop market had long been divided into quite recognizable territories: Chromebook as a simple and economical option, the most affordable Windows laptops, where concessions often have to be accepted, and premium equipment playing in another price league. That photograph has begun to change with the MacBook Neoa proposal that has helpedto boost Mac sales. Google seems to have read that move well. Googlebook It seems to want to move right there: into the gap of those looking for something more ambitious than a traditional Chromebook without necessarily entering the logic of the most exclusive laptop. Google itself knows well where this story comes from. In his statement he recalls which introduced Chromebooks more than 15 years ago as laptops designed for a cloud-first world, a formula that found its place and continues to have a journey. The point is that that approach was born for a very specific stage of personal computing: fewer local applications, more browsers and more online services. Googlebook wants to fill the gap that Chromebooks never finished conquering Now, Google has decided to show Googlebook before there are specific products in stores. For now, what we have is a first window into the experience, not a list of specific models. The company does make it clear that the first devices will arrive in the fall, when Google promises to share more details with its partners. Regarding the latter, we find names already known from the Windows world, such as Acer, ASUS, Dell, HP or Lenovo. The nuance is in the operating system. Google does present the Googlebook as a proposal that mixes the best of Android and ChromeOS, but it has not yet said clearly what software will power these laptops. There appears an interesting doubt: it could be Android, but also the rumored Aluminum OS, which would have been leaked in an image just before the presentation. At this point, it’s time to wait. Google insists that Googlebook has been designed from the beginning so that Gemini Help appears where it makes sense, not as a separate app that the user must open each time. The best example is Magic Pointera feature created with Google DeepMind that turns the cursor into a gateway to contextual suggestions. If we point out a date in an email, it can suggest creating a meeting; If we select two images, such as a living room and a new sofa, it can help us visualize them together. The promise is easy to understand, although now it remains to be seen how far it goes in real use. That same logic appears in Create your Widget, another of the functions that Google has advanced for Googlebook. The idea is that we can create custom widgets with a simple request, without having to search for a specific application or assemble the desktop by hand. Google gives a fairly clear example: a family reunion in Berlin in which Gemini brings together flights, hotels, restaurant reservations and even a countdown in a single panel. The iFull Android integration that idea of ​​continuity between devices. It’s not just about syncing notifications or sharing files, but about being able to use phone apps directly from your laptop when it makes sense. Google cites simple cases, such as ordering food or completing a Duolingo lesson without leaving what we are doing on the computer. Quick Access adds an equally practical layer: access your mobile files from the Googlebook file explorer, search for them and insert them without intermediate steps. Google also wants the Googlebook to be recognized before opening any applications. The company talks about “premium materials and finishes”, a formulation that points to a more careful construction, although without yet going into details. He does anticipate that there will be different formats and sizes, something logical if the proposal is in the hands of several manufacturers. The common element will be the Glowbar, a light bar that Google describes as “functional and beautiful,” and that seems designed to give these laptops their own visual identity. Everything indicates that Googlebook was born to dispute a conversation that until now has eluded Google and, to a certain extent, also Windows. The proposal seems to go towards a careful experienceconnected to mobile phones and prepared for AI in a time zone where price, design and ecosystem are becoming increasingly important. Now we have to wait to see if that promise becomes something real. More details on materials, pricing, and other features are on the way. Images | Google In Xataka | Samsung Galaxy Book6 Ultra, review: Samsung has finally built the Windows laptop that Apple never created

TCL democratized the MiniLED and has now improved it to make it premium

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A few years ago, if you wanted to see first-hand the features that were included in the new televisions you had than go to Japan or South Korea. CurrentlyShenzhen has become the R&D laboratory from which the technologies that will reach living rooms around the world emerge. In this context, we have gone to China to see first-hand what has turned TCL in one of the rivals more serious for traditional brands. Its 2026 flagship, TCL at a much lower cost than other manufacturers. This is our first contact with the top television in the TCL catalog. 98-inch TCL X11L panel SQD MiniLED 4K UHD, 144 Hz, 16:9 and 100% BT.2020 color space coverage resolution 3,840 x 2,160 points sizes available 75, 85 and 98 inches hdr Dolby Vision IQ, Dolby Vision, HDR10+, HDR10 and HLG backlight WHVA 2.0 Ultra with 20,736 independent local dimming zones maximum brightness 10,000 nits (peak) operating system Google TV sound 4.2.2 channels Dolby Atmos DTS Virtual X Calibrated by Bang & Olufsen gaming technologies VRR, ALLM, Game Master connectivity 4 x HDMI 2.1 wireless connectivity Wi-Fi 6 Bluetooth 5.4 dimensions 2,168 × 1,313 × 420 mm (with stand) 2,168 × 1,267 × 21 (without stand) weight 67.5 kg (with feet) (98 inches) price 4,299 euros for the 75″ 6,499 euros for the 85″ 8,999 euros for the 98″ Its design does not go unnoticed It cannot be denied that the TCL X11L does not go unnoticed in a room. Its imposing size and the depth of the colors it displays captured all eyes in a room full of TCL screens and devices. No wonder, it was a pantalette with a diagonal of 98″ Not suitable for all salons in Spain. Three things catch your eye when you get closer. The first is that, to be a television with MiniLED technology with backlighting, they have managed to reduce the thickness of the television to only 20 mm. In addition, its rear is completely flat, giving it a monolithic appearance. The exposed unit rested on inverted V-shaped legs to facilitate its mobility and display without the need to install it on a piece of furniture, but the version that reaches homes will have smaller legs. On the other hand, the absence of frames on the screen is striking. That is, the pixels reach almost from edge to edge of the panel, without leaving the narrow 6 mm black frame usual on these screens. Ultimately, the X11L is TCL’s high-end and he doesn’t bother to hide it. The unit we had access to was the 98″ one, with an impressive presence. It is also available in 75- and 85-inch versions. The undisputed star: the SQD MiniLED panel The biggest argument of this television is, without a doubt, that of the new SQD MiniLED screen that debuts with several technologies that make it the first of a new generation of MiniLED technologytogether with the development of a new formulation for nanocrystals Quantum Dots. On the one hand, the array of MiniLEDs that backlight this panel have reduced their size compared to the previous generation and a new encapsulation designed in silicone instead of polycarbonate has also been developed that acts as a “mini lens” that prevents the dispersion of light and concentrates it on the LCD panel. Thanks to this new design, TCL has managed to raise the brightness above 10,000 nits of peak brightness. That is to say, although the screen is one of the brightest that I have had in front of me, it does not reach that brightness on the entire screen all the time, but those levels are only reached at specific moments and only in flashes or specular brightness. The construction of the panel itself has been improved to reduce the optical distance between the MiniLEDs and the panel, so that not only is the concentration of the light improved, but it is closer to make the most of it. This reduction is also one of the reasons why TCL has been able to manufacture a television MiniLED with a thickness of only 20 mm. It doesn’t reach the levels of thinness of OLEDs, but it’s not bad at all for a backlit TV. Parallel to this improvement in brightness, the new panel receives its name from the SQDs (Super Quantum Dots), a reformulation of the nanocrystals with which better results are achieved in terms of power new chemical formulation of the Quantum Dot nanocrystals which improves color representation and enhances its intensity. This new formulation patented exclusively by TCL allows the color volume, that is, the number of different shades of the same color that the panel can represent, to also grow, reaching 100% of the BT.2020 color space used in cinematographic environments. The sum of one large format screencrazy brightness and a greater volume of color results in one of the best visual experiences offered by the current market. The greater richness of color makes the images acquire greater depth and realism, with vivid colors and maintaining control of the highlights to avoid what is called “clipping” or excess lighting in the brightest areas, preventing them from becoming a white spot on the screen and continuing to show details and vivid colors. The miniaturization of LED diodes and their encapsulation has made it possible to increase the density of light points, thereby increasing the attenuation areas. Depending on the diagonal of the screen, the number of zones varies between 20,736 local dimming zones of the 98-inch model, to the 14,400 of the 85-inch televisions or the 11,520 zones of the 75-inch model. Something that also surprised me, and even more so on such a large screen, were the viewing angles. Typically, screens based on VA technology tend to wash out colors and lose contrast as the viewing angle is tilted. However, the X11L has managed to maintain the type and no changes in intensity are seen until practically 90° is reached. Still, the loss is not significant either. A control … Read more

What is saving the box office are the premium sessions. That’s why Madrid has just inaugurated its first 70 mm analog projector

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Two David Pereira, father and son, two months have passed fine-tuning every last detail of the installation of an analog 70 mm projector in the Mk2 Cine Paz on Fuencarral Street in Madrid. The device weighs hundreds of kilos and the baptism was on April 10, when ‘Kill Bill: The Whole Bloody Affair’ was released, the full version and with an interlude of Tarantino’s film. Madrid, which had not had a room equipped for this format for decades, thus becomes the fourth Spanish city to offer it. A family inheritance. The Pereira company is sixty years old and is now in its third generation. Young David’s grandfather was the one who installed the Cinerama system in the Proyecciones cinemas in the late 1950s, right in front of the Paz: it is such a specialized trade that it hardly has any replacement. The programming director of the Mk2 Cine Paz, Nacho Martínez-Useros, has confirmed that the projector is permanent and that it will be used in combination with the digital one that is still installed in that room. 70mm map. Until now, the only three Spanish theaters with 70 mm projection were the Barcelona Phenomenadistinguished in 2025 with the Carlo Lizzani award for best European theater, and the Palafox and Aragonia cinemas in Zaragoza. As already We tell about the premiere of ‘The Brutalist‘, the anomaly of Zaragoza was twofold: a medium-sized city with two 70 mm theaters while Madrid still had none. The programming planned at the Paz (Nolan’s ‘The Odyssey’ and the re-releases of ‘The Hateful Eight’ and ‘2001: A Space Odyssey’) will try to soften that gap. The paradox of timing. The investment comes at a very delicate moment for the Spanish exhibition. According to provisional Comscore data for 2025theaters recorded 65 million spectators and 453 million euros in revenue, 8% less than in 2024. The first semester closed with slight growth, but the second sank 16%, dragged down by an October that was 28% below the previous year and a November that was 31% worse. If we compare with 2019the box office accumulates a drop of more than 38%. The premium format sweeps. The contrast with the global market is brutal. How we counted When talking about the clash between ‘Dune 3’ and ‘Avengers: Doomsday’, IMAX closed 2025 with 1.28 billion dollars in global box office, its best historical figure, 40% more than 2024 and 13% above the 2019 record. In 2024, premium formats already meant 15.6% of the North American box officecompared to 10.3% in 2019. 7,830 premium screens have been counted worldwide in 2023. Plan B of studies. Although analog 70 mm is left out of this industrial race to release in IMAX and other premium formats, for obvious reasons of cost and scarcity of available copies, it does play with a similar philosophy: that of turning a visit to the cinema into an event. IMAX’s Omar Berakdar summed up the paradigm shift well when he said that audiences leaving the couch want something they can’t have at home. In Spain, where 87% of the films released in 2025 did not exceed 100,000 euros in revenue and only one Spanish title exceeded one million viewers, the operating margin is no longer in volume. Rooms like Phenomena They billed 1.12 million euros in 2024 with 114,534 viewers: A single screen is capable of competing with multiplexes. It is much more profitable. Go to the movies as a special plan. A projector like the Mk2 Cine Paz does not pay for itself with daily sessions at a standard price, but rather by turning each screening into an event, sometimes with an intermission included and an operator loading the second reel by hand. There is a model that recovers “well projected” cinema (fewer tickets are sold but they are more expensive) and that is in line with the “eventization” of culture that we have already lived with music. Will this, finally, be the rescue maneuver that will give the definitive oxygen balloon to the rooms? In Xataka | Spotify killed the record and the industry pivoted to concerts. Netflix killed cinema and the industry was left with a “space crisis”

more than 10 models with their own technology and an eye on the premium range

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TCL does not tiptoe to 2026. Already during the CES at the beginning of the year gave us clues of some of the things they were preparing, but it was not until now that we have begun to know more details about the next models that the firm has already ready. And in its catalog of televisions for 2026 we find more than a dozen models that cover from the access segment to the premium range, all based on its own technology with which it intends to gain ground. Through a press event that we were able to attend, the company presents itself as the fastest growing consumer electronics brand in Europe in recent years, and it wants to make 2026 the year in which it makes this achievement most visible. Below these lines we tell you which products they want to strengthen their strategy with. SQD Mini LED and RGB Mini LED, the big protagonists of TCL by 2026 TCL makes its own panels, giving it a lot of leeway on costs and specifications that few rivals can replicate. This advantage of vertical integration is what allows it to stand up to big brands like Samsung or LG. In the Mini LED segment they already have a long way to go, and this year they want to materialize all that experience in their products with two new technologies: SQD-MiniLED and RGB Mini LED. The spearhead: SQD-Mini LED in two versions The most ambitious model of the new batch is the X11L, direct successor to the X11K. It is the reference that TCL placed at the top of his hierarchy and arrives in sizes of 75, 85 and 98 inches. It uses what the brand calls SQD-Mini LED, a combination of its Mini LED backlight technology with extended colorimetry quantum dot panels and an improved self-color filter. On paper, the goal is to reduce light pollution between local dimming zones (the eternal Achilles’ heel of Mini LED versus OLED) and improve color purity. In addition, it has sound signed by Bang & Olufsen, a native 144 Hz refresh rate and compatibility with Dolby Atmos. Down the scale, the C8L inherits the C8K with the same 55, 65, 75 and 85 inches plus the addition of the 98-inch size. TCL aims for up to 6,000 nits of peak brightness (remember that this figure is always in a very small panel window), AiPQ processor for AI scaling and up to 4,032 local dimming zones. The C7L, for its part, further expands the size range (from 50 to 115 inches) and shares the SQD-Mini LED technological base with 2,176 local dimming zones, native 144 Hz and variable refresh rate (VRR). RGB Mini LED: a generation leap in color TCL’s other big technical bet for 2026 is what it calls RGB-Mini LED, a type of technology that other manufacturers have also tested (see Sonythat now collaborates with TCL, Hisenseor Samsung with its Micro RGB), and that TCL shows in two models: the RM9L and the RM7L. Unlike conventional Mini LED, where the backlight LEDs emit white light, This technology uses primary colored LEDs (red, green and blue) integrated directly into the panel. The result ends up leading to greater chromatic precision, also reducing color bleeding between adjacent areas. The RM9L comes in the most striking measurements in the catalog: 85, 98 and the monumental 115-inch screen. On the other hand, the RM7L covers 65, 75, 85 and 98 inches. It should also be noted, as usual, that all models work with Google TVand also all their high-end televisions offer a 144 Hz refresh rate. QD-Mini LED and the mid-range: the bulk of the volume The middle strip of the catalog, probably where TCL will move the largest number of units, is occupied by models with QD-Mini LED panels (Quantum Dot + Mini LED, without the RGB component). Here comes the C6K Pro (successor of the C6K), available from 50 to 98 inches with a central base support, and the P8L (evolution of the P8K), which starts at 55 inches but with a base at both ends of the television. Both work at 144 Hz and 4K UHD resolution. Entry range, affordable models for all audiences To complete the catalog, TCL adds several more affordable lines that operate at 60 Hz and with less complete panel technologies. The A400 and A400U incorporate conventional QLED technology in sizes from 55 to 98 inches, models for users who prioritize size over everything. The P7L (QLED) and the P6L (LCD-LED) are the options for those who prioritize price in the 43 to 85-inch segment. And in the most economical range, for those smaller living rooms or other rooms in the home, there is the S5L with Full HD resolution diagonally between 32 and 50 inches with a QLED panel and Android TV operating system, while the S4K is the only reference with HD resolution, only available in 32 inches. The lifestyle model: the NXTVISION A400 Pro Outside of the main list of conventional televisions, TCL also presents the A400 Pro NXTVISION, its bet on the most design-oriented display segment and home decoration. The concept is similar to that of frame televisions from other companies: it is placed against the wall or on a separate dedicated stand, it has a matte anti-reflective screen and, when it is not playing content, it can display works of art as if it were a painting. It is driven by a QD-Mini LED panel and has up to 448 local dimming zones. It is the only model in the catalog that escapes purely technical logic to find a decorative space in our living room. Selling only cheap TVs has long been over. TCL doesn’t want to be just the manufacturer that sells cheap TVs. In fact, for years it has proven to have a very good hand in its high-end panels. The premium segment continues to revolve around OLED panels, but the manufacturer continues to insist with its Mini LEDsinnovating year after … Read more

The POCO X8 Pro lands in Spain with double discount and subscriptions to YouTube Premium and Spotify

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February and March are being very busy months in terms of mobile launches. The latest to arrive has been the new generation of POCO from Xiaomi, and as it cannot be missed, it is accompanied by discounts, gifts and an edition that more than one superhero fan may like. If you are interested, the POCO X8 Pro It is available in several configurations: In addition, if you buy it right now in the official store, Xiaomi offers another additional discount and several gifts: 20 euro coupon. Free trial of YouTube Premium (two months) and Spotify Premium (three months). Double My Points. Trade In option, so by handing in an old device you can receive an additional discount. The price could vary. We earn commission from these links A new generation arrives He POCO X8 Pro It is interesting for many reasons beyond its particular edition of Iron Man. Perhaps the most interesting thing is that it comes with a 6,500 mAh batterya fairly large figure considering that we are talking about a compact (6.59 inches) and thin (8.38 mm) mobile phone. In addition, the battery supports 100W fast charging, so you can have it charged in a very short time. The AMOLED panel offers a 1.5K resolution and a 120 Hz refresh rate, so it will look very fluid at all times. Xiaomi has opted in this case to mount the chip Dimensity 8500-Ultraso it has very good power if what you are looking for is to play with your mobile. Of course, the POCO X8 Pro comes with HyperOS 3.0 As an operating system and at a photographic level, it comes with a 20 MP front camera and a rear module that is made up of a 50 MP main sensor (with optical stabilization) and an 8 MP wide angle. ⚡ IN SUMMARY: POCO X8 Pro offer today ✅ THE BEST Your batterywhich allows you to use your mobile phone without depending so much on the charger. In addition, it supports very fast charging so you can have it charged in a matter of minutes. The introductory offerwhich not only consists of a discount, but also a coupon and several gifts through months of subscriptions to YouTube and Spotify. ❌ THE WORST Like practically any mobile phone, it comes without a chargerso if you don’t have one that supports fast mobile charging, you won’t be able to take advantage of it. 💡 BUY IT IF… You are looking for a mobile phone whose battery lasts more than a day, that can be purchased in the maximum storage capacity (512 GB) without the price going up much and that also has a good processor. ⛔ DON’T BUY IT IF… Are you looking for a mobile phone that stands out above all in photography or that has an even larger battery, for which we have the POCO X8 Pro Max which comes with an 8,500 mAh battery. You may also be interested

This is how he is making his leap towards premium

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There are conversations that are worth more than statements. Nelly de Navia He has been directing Xiaomi’s marketing in Spain for years, which is not just any market for the company: it is its European laboratory, the place where it tests how far it can stretch its identity before exporting the experiment to the rest of the continent. Europe is, in turn, a very special continent: it is its large international market and its premium sales opportunity since the United States continues to be impossible for the orange brand. Nelly and I sat down to talk during the MWC in Barcelona, ​​in the noble area of ​​the stand of Xiaomi, and what he said draws more clearly than any official presentation the exact moment in which the brand is. With a 17Ultra of 1,500 euros and a Leica Leitzphone to 2,000, I asked him how much weight the intention of raising image versus selling volume had in the strategy with those products. “Now we’re maybe 60/40,” Nelly said. 60% dedicated to building aspiration. 40% dedicated to moving units. For a brand that was born with volume as the only argument, that proportion is a statement of intent as striking as the hypercar parked in the stand that will never reach production. The twist has also changed the language. “I’m not talking to you about specifications anymore,” De Navia said. “I make it more aspirational, more experiential.” A leap that has been notable for some time. For years, Xiaomi sold in the language of engineers: megapixels, milliamps, gigahertz… and price, of course. It was the language of bargainwhich allowed the buyer to justify himself rationally. “My Xiaomi does the same thing in half” was a meme-phrase that defined a stage. Now Xiaomi organizes photowalks night trips with FotoEspaña and set up immersive experiences in your showroom. It is a language more similar to that of Apple and four-figure Samsungslearned with the conscience of someone who arrives late but with Chinese determination. And there is a subtle sign that the change is serious: this year there have been no free televisions or aggressive promotions alongside the launches, such as knockdown discounts or included headphones. “The mobile phone costs what it costs because I am offering you the best technology,” he explained. “I’m not going to mess it up with a promotion.” The word chosen is not neutral: dirty. The low price, which for years was the heart of Xiaomi’s argument, has become a threat for the brand they want to build. The thing about Spain deserves its own paragraph because De Navia tells it with a frankness that is unusual in the sector. “We use Spain at Xiaomi as a gateway, as a market to try new things.” The white range (washing machines, refrigerators, air conditioners…) was tested here before expanding because there were doubts about whether it would work in a country like Germany, more conservative with its brands, with strong national manufacturers and with purchasing power that takes the quality-price factor out of the equation. Spanish consumers, loyal since the days of the Redmi at 150 euros, are the testing ground where Xiaomi measures how far it can stretch its identity without breaking it. It is a compliment with nuances: the market that was a natural starting point for a price brand is now the first guinea pig of a brand that wants to be something else. The underlying identity conflict, however, does not disappear no matter how much the language changes. Redmi and Poco are still, in De Navia’s words, where the real volume is. The total ecosystem that Xiaomi is building (from mobile to home to car) requires both worlds to coexist without one contaminating the other, and managing that coexistence is probably the most complex challenge that the brand faces. “Many users have continued this path hand in hand,” he said about those who have been with Xiaomi for years since its cheap beginnings and continue walking alongside them. But attracting the buyer who never considered it precisely because it was cheap is a different, slower and more expensive task. And they are there. There is one answer that explains it better than any other. I asked him What KPIs will she look at in three months to determine if the 17 Ultra has been a success?. He did not say market share in premium or units sold of the Ultra, which are the most obvious answers. He said: “I think it’s going to be the effect it has on the T.” The T series, which Xiaomi will launch a few months later at more affordable prices, is where there is a greater volume. The Ultra exists, in part, so that when the T arrives people will have already recalibrated what they expect from Xiaomi. It’s exactly the same logic as Vision GT (behind Nelly in the photo that crowns this article) applied to mobile phones: the unattainable product as a lever to sell the product that you will buy. Luxury as a commercial argument for what is not luxury. Back to big brother, eol Xiaomi 17 Ultra It is a beast that at no time appeals to quality-price or to give you “the same or almost the same” as an iPhone or a Galaxy at half the price. Its price is the same or even higher because effectively Xiaomi is convinced that it is delivering something superior. After testing the Xiaomi 17 Ultra these days, it is impossible not to think that it has things that its range rivals do not have. Their cameras are on another level. Luxury works by accumulation of credibility. And that accumulation has no shortcuts, no matter how much the stand of the MWC try it. In Xataka | Leica is teaching Xiaomi everything it knows: when the student no longer needs the teacher, the agreement will have fulfilled its function Featured image | Xataka

The bargain Xiaomi has died. Its new era goes through luxury, sports cars and competing in premium

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Xiaomi came into this world promising that the price was a conspiracy. That the absurd margins of Samsung and Apple were arbitrary, that a decent cell phone could cost two hundred bucks and that Democratizing was, in itself, a form of gainr. It worked and grew. It became the third smartphone brand in the world with a 14% global share, not so far from Samsung and Apple. And now, at the MWC in Barcelona, ​​he has set up a stand where there is no trace of that initial promise. There is a Xiaomi 17 Ultra for 1,500 euros with the Leica seal. There is a SU7 Ultra that breaks records at the Nürburgring. and there is a concepts of hypercar electric car called Vision Gran Turismo designed to appear in the PlayStation video game alongside Ferrari, Porsche and Mercedes. The Xiaomi of the bargain has not died of success. He died, in part, out of necessity. The numbers tell the story that the statements do not usually explain: The average selling price of their smartphones fell almost three percent in 2025weighed down by the weight of Redmi in international markets. In China, its natural market, closed the year in fourth positionlosing ground to Apple and a Huawei that has returned with force. With an R&D budget that exceeds four billion dollars annually and the pressure to sustain that spending, selling more cheap mobile phones is no longer a viable strategy… …so the move to premium is an Excel thing. The photography with Leica and the SU7 Ultra we already knew them. What’s new in Barcelona is the Vision Gran Turismo, and it is true that it deserves some attention. Xiaomi is the first Chinese manufacturer to join Polyphony Digital’s Vision GT program, a club that for three decades has been the exclusive territory of large European and Japanese houses. The concept itself (a hypercar electric, 900 volt platform, power that could be around 1,900 horsepower…) will never reach production. Xiaomi knows that and we all know it. But that’s not the question. The question is why a company that sells mobile phones, appliances and electric cars dedicates resources to designing a video game car and also creates its physical version. The answer is that The Vision GT is not a product but a positioning statement executed in the only territory where Xiaomi still has no history to defend or expectations to manage: the one of pure fantasy. A place where a brand that Four years ago it didn’t even have a car division. can sit without raising an eyebrow at the same table as Porsche. Some photos of stand from Xiaomi at the MWC explain well where the shots are going: What is not seen because it is covered by people surrounding it is the Vision GT, Xiaomi’s biggest eye-catcher at this MWC. Image: Xataka. What you see when you enter the security area thanks to a convenient press pass. Image: Xataka. The queue to get on the SU7 Ultra is already a classic. Image: Xataka. Cell phones continue to attract glances… but they are not even close to the ones that their cars awaken. Or his car and his concept car. Image: Xataka. The move is very reminiscent of Hyundai when it launched Lexus, although with one difference: Hyundai had the discipline to separate the brands. Xiaomi is trying to ensure that the same logo that for years crowned 150 euro phones now supports an ecosystem that ranges from hypercar to the ultra-premium mobile passing through the connected home. This identity clash remains unresolved. And at the MWC stand it looks great: the main protagonists are Leica, the SU7 Ultra and the Vision GT. Redmi and POCO surely have a big place in the hearts of the staff of the brand, but they do not appear on any display, they are something that the Xiaomi of 2026 does not want to boast about. The bet is serious because the premium margins are much better. The vertical integration that Lei Jun pursues with its own chip, its own operating system, its own AI model, etc., It only makes economic sense if the devices that incorporate them sell at a high price.and the total ecosystem that Xiaomi is buildingfrom the pocket to the living room and from the living room to the garage, generates a blocking effect that the low price segment will never be able to offer. The risk is also serious: luxury always works by accumulation of credibility, a unilateral declaration is not enough, and Xiaomi still carries the shadow of having been for a long time the brand you chose when you couldn’t afford anything else. Or when you could, but you preferred not to, and you clung to that comforting feeling of getting something as good as your neighbor while paying half as much. Convincing that neighbor that you are now worth three times as much is one of the biggest marketing challenges in the tech industry right now. In Xataka | Leica is teaching Xiaomi everything it knows. When the student no longer needs the teacher, the agreement will have fulfilled its function Featured image | Xataka

Free PS4 and PS5 games in March 2026 for PlayStation Plus Essential, Extra and Premium

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One more month is ending, and Sony has already published the list of games that will be given to you at no additional cost in March 2026 if you have a subscription to PlayStation Plus. These are 4 new titles that will be available starting March 3 for subscribers of any of the versions of this service, and which you can play whenever you want at no additional cost as long as you maintain your subscription. PlayStation 5 It is backward compatible with the PS4, which means that you can play all the games from the previous generation on it. In the list of games we are going to put you games with official prices from the official Sony website, which may sometimes be different from what you will find in stores, but which serve as a reference to see the value of the games you get. Free games for PS4 and PS5 PGA Tour 2K25 (PS5), valued at 74.99 euros. The annual game for golf lovers, where competitions such as the PGA Championship, the US Open and the Open Championship have debuted this year. You can create a player and start a career where you can win tournaments and climb the rankings. You have the file in 3DGames. Monster Hunter Rise (PS4 and PS5), valued at 39.99 euros. A new installment of this popular saga, where you can face some of the most iconic monsters. You will also have new mechanics, new creatures and a story inspired by Japanese folklore. You have the analysis in ExtraLifeand the tab in 3DGames. Slime Rancher 2 (PS5), valued at 29.99 euros. A second installment of this title where you will have to travel through a mysterious land to capture and raise slimes, as well as carry out other activities. You have the file in 3DGames. The Elder Scrolls Online Collection: Gold Road (PS4 and PS5), valued at 19.99 euros. If you have never given this Elder Scrolls online game a chance, this is a great opportunity, since it is a pack with its main areas. In Xataka Basics | The best free games on Playstation 5 that you can play right now

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