TCL

TCL democratized the MiniLED and has now improved it to make it premium

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A few years ago, if you wanted to see first-hand the features that were included in the new televisions you had than go to Japan or South Korea. CurrentlyShenzhen has become the R&D laboratory from which the technologies that will reach living rooms around the world emerge. In this context, we have gone to China to see first-hand what has turned TCL in one of the rivals more serious for traditional brands. Its 2026 flagship, TCL at a much lower cost than other manufacturers. This is our first contact with the top television in the TCL catalog. 98-inch TCL X11L panel SQD MiniLED 4K UHD, 144 Hz, 16:9 and 100% BT.2020 color space coverage resolution 3,840 x 2,160 points sizes available 75, 85 and 98 inches hdr Dolby Vision IQ, Dolby Vision, HDR10+, HDR10 and HLG backlight WHVA 2.0 Ultra with 20,736 independent local dimming zones maximum brightness 10,000 nits (peak) operating system Google TV sound 4.2.2 channels Dolby Atmos DTS Virtual X Calibrated by Bang & Olufsen gaming technologies VRR, ALLM, Game Master connectivity 4 x HDMI 2.1 wireless connectivity Wi-Fi 6 Bluetooth 5.4 dimensions 2,168 × 1,313 × 420 mm (with stand) 2,168 × 1,267 × 21 (without stand) weight 67.5 kg (with feet) (98 inches) price 4,299 euros for the 75″ 6,499 euros for the 85″ 8,999 euros for the 98″ Its design does not go unnoticed It cannot be denied that the TCL X11L does not go unnoticed in a room. Its imposing size and the depth of the colors it displays captured all eyes in a room full of TCL screens and devices. No wonder, it was a pantalette with a diagonal of 98″ Not suitable for all salons in Spain. Three things catch your eye when you get closer. The first is that, to be a television with MiniLED technology with backlighting, they have managed to reduce the thickness of the television to only 20 mm. In addition, its rear is completely flat, giving it a monolithic appearance. The exposed unit rested on inverted V-shaped legs to facilitate its mobility and display without the need to install it on a piece of furniture, but the version that reaches homes will have smaller legs. On the other hand, the absence of frames on the screen is striking. That is, the pixels reach almost from edge to edge of the panel, without leaving the narrow 6 mm black frame usual on these screens. Ultimately, the X11L is TCL’s high-end and he doesn’t bother to hide it. The unit we had access to was the 98″ one, with an impressive presence. It is also available in 75- and 85-inch versions. The undisputed star: the SQD MiniLED panel The biggest argument of this television is, without a doubt, that of the new SQD MiniLED screen that debuts with several technologies that make it the first of a new generation of MiniLED technologytogether with the development of a new formulation for nanocrystals Quantum Dots. On the one hand, the array of MiniLEDs that backlight this panel have reduced their size compared to the previous generation and a new encapsulation designed in silicone instead of polycarbonate has also been developed that acts as a “mini lens” that prevents the dispersion of light and concentrates it on the LCD panel. Thanks to this new design, TCL has managed to raise the brightness above 10,000 nits of peak brightness. That is to say, although the screen is one of the brightest that I have had in front of me, it does not reach that brightness on the entire screen all the time, but those levels are only reached at specific moments and only in flashes or specular brightness. The construction of the panel itself has been improved to reduce the optical distance between the MiniLEDs and the panel, so that not only is the concentration of the light improved, but it is closer to make the most of it. This reduction is also one of the reasons why TCL has been able to manufacture a television MiniLED with a thickness of only 20 mm. It doesn’t reach the levels of thinness of OLEDs, but it’s not bad at all for a backlit TV. Parallel to this improvement in brightness, the new panel receives its name from the SQDs (Super Quantum Dots), a reformulation of the nanocrystals with which better results are achieved in terms of power new chemical formulation of the Quantum Dot nanocrystals which improves color representation and enhances its intensity. This new formulation patented exclusively by TCL allows the color volume, that is, the number of different shades of the same color that the panel can represent, to also grow, reaching 100% of the BT.2020 color space used in cinematographic environments. The sum of one large format screencrazy brightness and a greater volume of color results in one of the best visual experiences offered by the current market. The greater richness of color makes the images acquire greater depth and realism, with vivid colors and maintaining control of the highlights to avoid what is called “clipping” or excess lighting in the brightest areas, preventing them from becoming a white spot on the screen and continuing to show details and vivid colors. The miniaturization of LED diodes and their encapsulation has made it possible to increase the density of light points, thereby increasing the attenuation areas. Depending on the diagonal of the screen, the number of zones varies between 20,736 local dimming zones of the 98-inch model, to the 14,400 of the 85-inch televisions or the 11,520 zones of the 75-inch model. Something that also surprised me, and even more so on such a large screen, were the viewing angles. Typically, screens based on VA technology tend to wash out colors and lose contrast as the viewing angle is tilted. However, the X11L has managed to maintain the type and no changes in intensity are seen until practically 90° is reached. Still, the loss is not significant either. A control … Read more

This huge TCL TV is at an outlet price at Carrefour

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If you would like to set up a home theater and have plenty of space in the dining room, Carrefour now has this huge TV on sale TCL 98P8KX7 98 inches. It has gone from costing 1,899 to 1,399 euros. Furthermore, if you want to pay it little by little (and you have the Carrefour Pass card), you can do so in 10 easy installments of 139.90 euros each. It is only sold online and shipping is free. TCL 98P8KX7 98″ (248.92 cm), QLED, 4K UHD TV The price could vary. We earn commission from these links A gigantic TV to set up your own home theater Until recently, to exceed 85 inches at home, the only thing you had to do was buy a projector. Although, today, there are already gigantic TVs that show that size does matter. A good example is this TCL 98P8, whose affordable price allows set up your own cinema at home without your pocket being ruined. Although the size of his QLED panel It is the most striking thing about this television, all the technology it incorporates deserves mention. Its refresh rate is 144 Hz, so it can be considered a giant monitor, as it allows you to make the most of your console. PS5 either Xbox Series X or even a high-end PC. Your brain is AiPQ Pro processorwhich analyzes each scene in real time to upscale non-4K content and improve contrast. This means that, for example, DTT looks quite decent on this screen size. When watching movies, it can be noted that it is compatible with all standards: Dolby Vision, HDR10+ and Dolby Atmos. This will allow you to enjoy a totally immersive experience when watching movies. Comes with Google TVone of the most complete ecosystems that integrates Chromecast and Google Assistanttwo very useful functions both for sending content from your mobile phone directly or for searching with your voice, respectively. The audio section is also another of the highlights of this TV and its speakers are signed by Onkyo. It includes a small subwoofer on the back, which makes the TV not sound tinny like most flat screens on the market. ⚡ IN SUMMARY: offer for the TCL 98P8KX7 smart TV today ✅ THE BEST The scale: There is nothing that compares to it. Watching a movie or a football match at this size will completely change your perception of watching TV. It is literally having a cinema in your living room. 144 Hz: For such a large panel, the response is surprisingly fast, making it a very good option for gaming. ❌ THE WORST The dimensions are also its con… You will need to measure very well not only the living room but also the hallway and the elevator, since it is a 2.48 meter diagonal TV that is quite heavy. The sound… Despite having Onkyo speakers and supporting Dolby Atmos, a screen this size cries out for a high-end sound bar to match the image. 💡 BUY IT IF… You want to enjoy an immersive movie experience without the maintenance and dullness of a projector. Also, if you have a huge wall and you want it to be the star of the room, it is a good way to do it. ⛔ DON’T BUY IT IF… Your apartment is small and you are going to sit less than three meters away, eye fatigue can be a big problem since you will start to notice the pixels if the content is not native 4K. Some sound bars that may interest you for this TV LG DS60TR – Sound Bar, Bluetooth, 440W, 5.1 Channels The price could vary. We earn commission from these links TCL Q85H Pro Sound Bar 7.1.4 Channels for TV, 860 Watts The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Webedia and TCL In Xataka | Best televisions in quality price. Which one to buy and seven recommended 4K smart TVs In Xataka | Best sound bars in quality price. Which one to buy and seven recommended models from 140 euros

Carlos Li, CEO of TCL Europe, on the commitment to giant TVs to conquer the high-end

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TCL is in an enviable moment in the television market. In 2025 managed to sell 20% more TVs while other of its competitors such as Hisense fell. Even Samsung, world leader in sales, fell slightly and the separation with TCL, its most direct rival, is already barely 1% share. The striking thing about this growth of TCL is in which segment it has occurred: the high-end. Nobody dispatches more MiniLED TVs than them right now and giant screens (85 inches or more) take up more than 22% of the global market. ​ The coup de effect was the recent announcement of alliance with Sony. The agreement, which is expected to come into operation in April 2027 at the earliest, is the most eloquent sign of how far a company has come that, until not long ago, was seen as good value for money and that’s it. With all this context, we were able to chat with Carlos Li, CEO of TCL Europe, who explained to us the company’s next steps to continue growing in televisions, but also in other segments such as household appliances. TCL has conquered the market thanks to a very good quality-price ratio and now I suppose the challenge is the high-end segment. What is your strategy to convince the European consumer to invest three or four thousand euros in a TCL X955For example? “We are focused on technology and also on giant screens. We believe that bigger, especially if we want to motivate consumers to return to the living room to watch television more often as a family. It takes a good experience to watch games or movies and differentiate itself from other devices, such as phones or tablets. We simply offer bigger screens and better image and sound quality. For more premium products, we are working on improving the experience, both in audio and video, to create an immersive cinema or gaming environment. That’s it which motivates consumers to pay premium prices to get a better product for their daily use.” Do you see this being a trend across Europe or just in some countries? Is it also happening here in Spain? “Yes, it has been proven and has been very successful in many markets. First years ago in China, and now in the United States, Europe, emerging markets, Latin America and also in the Middle East. We see this trend because, thanks to better products and larger screens, people are buying more televisions than before, especially high-end products with higher prices. We think we are very competitive in that area.” The recent news about the manufacturing deal with Sony has generated a lot of buzz. Beyond the volume of business, do you feel that the fact that a brand as demanding as Sony trusts its subsidiary CSOT serves as a definitive validation of TCL’s engineering and all its experience in this field? “First of all, the possible cooperation between TCL and Sony is still in the phase of a memorandum of understanding (MOU). We are still in the process of migrating from the MOU to a contract, so there are many things under discussion. But the good thing is that both Sony and TCL see the synergy that we can create together due to our capabilities in the industry, especially in the supply chain, R&D, resources in terms of CSOT panels, and our continuous investment in new technological innovations. This creates the synergy. perfect between the two companies for a new joint venture. Everything is still in process, but I think it is good proof that both parties see good added value in the other for the business portfolio.” I know everything is under discussion right now and it may take time to talk things out, but is there a tentative date to operate together? “It is a long-term bet, we are at an early stage and the two companies really need to get involved in the new strategy. There will be contracts later, so we do not expect to have an immediate impact on the market in 2026. It is more of a medium-term impact, like five or ten years.” There is a lot of talk about mini RGB or RGB mini LED as the technology that will surpass OLED and even traditional mini LED. What is TCL’s vision regarding this technology? “We have been developing Mini RGB technology for years, although we did not announce it before. We believe that SQD is a better display technology with better quality in terms of brightness and contrast. In the end, RGB is a type of mini LED TV with red, green and blue, but it has a higher cost because instead of a single LED light, you need to have three. This technology is not new for us, we have been developing it for eight years, which is why we are also launching our RGB mini LED TV. However, along with that, we will strongly push our “SQD because it is a unique technology in the industry, very robust and linked to our CSOT panel technology. For the moment, we reserve the SQD technology exclusively for our TCL brand, which creates a much better image quality compared to a Mini RGB. So the Mini RGB will be just one of the products in our portfolio.” Will they prioritize SQD then? “We believe that SQD will be the main trend for the future. We think it is a better solution as a display technology, which can really surprise the end user while maintaining the original price, and that is why we propose this.” Appliances, glasses and other areas where TCL also wants its piece of cake Carlos Li during the inauguration of the new TCL office in Madrid Many people know TCL for their televisions, but they also have appliances and we are seeing a lot of movement from other manufacturers in this segment. What is TCL’s next move in Europe regarding home appliances? “In home appliances, and together with air conditioners, we are … Read more

a TCL QD-Mini LED TV with Dolby Atmos and a beautiful

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MediaMarkt continues to add more and more offers in its outlet found on eBay, and many of the devices we can find are brand new, so they are not used or reconditioned. It is the case of the TCL 50C6KSa smart TV that 389 euros It has a good technical sheet. The price could vary. We earn commission from these links Dolby Vision, Dolby Atmos, Google TV… The TCL 50C6KS is a smart tv QD-Mini LED that can now be found in the MediaMarkt outlet for a fairly reasonable price. It is a completely new TV, so as the store itself mentions, it is unused, unopened, undamaged and in original packaging. The TV stands out mainly because it comes with a QLED panel that is compatible with both Dolby Vision as HDR10+so that you can enjoy the high-quality content offered by streaming services. In this case, it has a 50-inch screen with a 60 Hz refresh rate and, of course, offers 4K resolution. Internally it comes with a pair of speakers that offer a combined power of 30W, and the audio system is compatible with Dolby Atmos. Your operating system is Google TVso you have access to a large number of apps, and it comes with a Game Master mode dedicated to video games. ⚡ IN BRIEF: TCL 50C6KS offer today ✅ THE BEST bgood value for moneyespecially because of how complete its image and sound sections are. Your operating systemwhich allows you to download a large number of apps. ❌ THE WORST Yesu refresh rate which remains at 60 Hz, so you will not take advantage of features, such as 120 Hz, of the current generation consoles. 💡 BUY IT IF… You are looking for a balanced television that allows you to have a good experience playing video games, but above all watching movies and series. ⛔ DON’T BUY IT IF… You want to get the most out of your PlayStation 5 or Xbox Series and you are looking for a television that offers a refresh rate of 120 Hz so that the television looks much smoother. You may also be interested Amazon Fire TV Stick 4K Plus, compatible with Wi-Fi 6, Dolby Vision, Dolby Atmos and HDR10+ The price could vary. We earn commission from these links TCL Q65H 5.1 Channel Sound Bar for TV, 580 Watts, Home Theater, Surround Cinema Sound, Sound Expansion, Dolby Atmos, DTS:X, Bluetooth 5.3, HDMI eARC, Single Remote Control, USB The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | TCL In Xataka | Best home theater projectors. Which one to buy and five recommended models from 299 to 18,000 euros In Xataka | Mega-guide to set up a home theater: projector, screen, sound system and more

The Samsung, LG, TCL, Xiaomi and Philips TVs with the best discount at the Spring Sale Festival

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The Spring Sale Festival is a good campaign to buy that device that you have been waiting for a few months to drop in price. The good thing is that there is a lot to choose from, even in televisions from different brands. If, taking advantage of the soccer World Cup, or simply to watch movies and series, you want to renew the TV in the living room, we are going to review the best deals we can find on Amazon during his campaign. The price could vary. We earn commission from these links Best offers during the Amazon campaign Before commenting on what each of the televisions offers, we are going to mention what they are and what price they are right now: Philips 55PUS8200 by 329 eurosa television that includes the brand’s particular technology. Xiaomi TV F by 369 eurosthe Xiaomi television that comes with the Amazon operating system. Samsung Q7F by 449 eurosa Samsung TV that includes a QLED panel. LG OLED48C54LA by 739 eurosa smart TV with an OLED screen. TCL 98Q7C by 1,999 eurosa huge brand television with a 98-inch screen. Philips 55PUS8200 If you are looking for a television that has a size of 55 inches, the model Philips 55PUS8200 has dropped in price to 329 euros (before 379 euros). Incorporate technology Ambilight of the brand, which improves the experience and immersion through its LED lights. Comes with him Alexa voice assistant and it works with Google Home and Apple Home and its speakers are compatible with Dolby Atmos. The price could vary. We earn commission from these links Xiaomi TV F Xiaomi has a good assortment of televisions and one of its ranges comes with FireTV, which is basically the same operating system that we have on the Fire TV Stick from Amazon. He Xiaomi TV F right now it has dropped to 369 euros from 589 euros (official price). It is a TV with a 65-inch screen that offers 178º horizontal and vertical viewing angles. It also has Alexa and its speakers are compatible with Dolby Audio. The price could vary. We earn commission from these links Samsung Q7F Amazon also has the television at a good price Samsung Q7Fa model by 449 euros (previously 999 euros) which stands out above all because it incorporates a 65-inch QLED screen. It also incorporates the Alexa voice assistant and works with Google Assistant, has Filmmaker mode and is compatible with HDR10+. Plus, it comes with the technology Q-Symphonyso if you have a compatible sound bar you can have a more immersive experience. The price could vary. We earn commission from these links LG OLED48C54LA On the other hand, if what you are looking for is a good OLED television, Amazon has an offer for 739 euros (before 799 euros) LG OLED48C54LAa smart TV that in this case incorporates a 48-inch OLED screen. In addition, its panel offers a refresh rate of 120 Hz, it is compatible with Dolby Vision and Dolby Atmos and its speakers offer a good 40W of power. The price could vary. We earn commission from these links TCL 98Q7C If what you want is a huge television, during the Spring Sale Festival we can find the television TCL 98Q7C by 1,999 euros. It is a television 98 inches which incorporates a QD-MiniLED panel, offers a refresh rate of 120 Hz, is compatible with Dolby Vision IQ and Dolby Atmos, incorporates a mode gamingits operating system is Google TV and it incorporates HDMI 2.1 ports. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Philips, Xiaomi, Samsung, LG, TCL In Xataka | Best home theater projectors. Which one to buy and five recommended models from 299 to 18,000 euros In Xataka | Mega-guide to set up a home theater: projector, screen, sound system and more

TCL is growing wildly in TVs while Samsung falls. The surprise that no one saw coming is about to happen

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The global television market fell 1% year-on-year in November 2025, but behind that decline is the sign of a change in hierarchy: Samsung continues to be the leader with a 17% share, but TCL has boosted its sales by 20% compared to the previous year and is already close to first place. What seemed impossible two years ago (a Chinese brand that used to be seen as ‘cheap’ taking the throne from Samsung) is now a very real possibility. The data comes out of latest monthly report sales report published by the market analysis firm Counterpoint Research. The figures. Samsung has gone from 18% to 17% market share in one year, with a 3% decline in units sold. TCL, on the other hand, has climbed from 13% to 16% and continues to rise. Hisense, the third manufacturer, has fallen 13%, dragged down by the collapse of the Chinese market (-24%), where it is stronger than in the West. LG has grown by 7% and stands at 9%, while Walmart has strongly entered the top 5 after completing the purchase of Vizio in December 2024. Between the lines. TCL’s rise is neither coincidental nor ephemeral. The company has stopped being seen as a manufacturer of cheap TVs to position itself in premium technologies such as MiniLEDwhich sells at more competitive prices than Samsung. That combo has been lethal in emerging markets such as Eastern Europe, the Middle East and Africa, where demand for quality is growing but price remains decisive. And there is another key factor: TCL hardly depends on the Chinese market, which is in free fall. Hisense has collapsed due to its exposure to its country of origin (it accumulates almost a third of its sales there), but TCL has diversified its sales and is now reaping those fruits. The master stroke. TCL just signed a historic agreement with Sony to manufacture its televisions under a joint venture in which the Chinese will control 51% and the Japanese 49%. It is a move that changes everything: TCL gains instant credibility in the premium sector by associating with a brand synonymous with image quality, and also manages to penetrate Japan, a protectionist market where Chinese brands have a very difficult time. For Sony it is a way to survive in an increasingly competitive market where it does not manufacture its own panels and its premium prices leave it out of the game. For TCL it is the definitive boost: it stops being the cheap-Chinese manufacturer and starts managing one of the most respected brands in the sector. The joint venture will start in 2027, so the immediate effects will be less than anecdotal. But in the medium term, history may change. Yes, but. Samsung is not going to let itself be dethroned without going down into the mud. Although its share has fallen, it still has great financial muscle, a global distribution network full of alliances forged after many years of relationships with distributors, and an advantage in premium segments such as OLED and QD-OLED. Besides, Walmart’s acquisition of Vizio It marks the entry of a third major contender in North America that could make life difficult for both Samsung and TCL. What is clear is that 2026 will be the definitive year: TCL, Hisense and Xiaomi are going to continue putting pressure on MiniLED and medium-large screens, just where demand grows the most. And if Samsung does not react as it should, the surprise It may be a matter of quarters. He 2026 World Cup can alter all forecasts. It is one of the great incentives for millions of homes to renew their TVs, and whoever best positions themselves in price and technology will win the jackpot. And now what. The battle to lead TV sales is no longer just a technological issue, it is also a question of pricing strategy and geographical expansion. TCL has shown that it can grow with a lot of commercial aggressiveness without giving up the best technologies. Samsung is going to have to decide whether to lower its prices or take refuge in the most premium segment. The third option (staying still) does not seem viable for anyone’s sake. In Xataka | I also plugged the HDMI cables into the first port I found: I was wasting half my TV Featured image | TCL

TCL will make Sony’s next TVs in a deal to confront a common enemy: Samsung and LG

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If you have felt an earthquake and you don’t know where it is coming from, the easiest thing is for it to come from Japan. Specifically, from the headquarters of a Sony that has been associated with excellence in image quality for decades and that ends of ceding control of its Bravia brand to the Chinese company TCL. Since the time of Trinitron technology (so currently sought after to play on retro consoles) until Wega and the current Bravia, the Japanese giant had earned a deserved space in the premium range. They did not manufacture their panels (they bought them from Samsung and LG), but they did fine-tune them to offer very purist cinematic experiences. On the other side of the pond, in China, TCL has grown in recent years until it became one of the largest panel manufacturing companies. Now, China and Japan are joining their paths thanks to a joint venture that will take advantage of “the high-quality audio and image technology that Sony has cultivated over the years.” And the accounts are favorable for TCL: while the Chinese will control 51% of the joint-venture, the Japanese will keep 49%. It makes… quite a bit of sense. Movement that sounds more like a win-win than a retreat Although Sony televisions have extremely high-quality panels and modes that are very suitable for both movies and, above all, for video games in conjunction with a PlayStation 5the market has become increasingly complicated. Sony’s brand value and its name make its televisions more expensive than those of the competition, and that competition (led by Samsung or LG), is tighter than ever thanks to its OLED and QD-OLED technology. TCL is not far behind. After a huge investment in plants within China, the company has specialized in manufacturing Gen 10.5 panels. This implies that they have an enormous production capacity, which in practice translates into an ability like few others to flood the market with large-inch televisions at rock-bottom prices. That’s where this joint venture makes perfect sense. In its statement, Sony has confirmed that the company will operate globally and carry out the entire process: development, design, manufacturing, logistics, sales and customer service for both televisions and home audio equipment. We believe this strategic partnership with Sony represents a unique opportunity to combine the strengths of Sony and TCL – Du Juan, President of TCL Electronics That name of ‘Sony’ and ‘Bravia’ is a perfect opportunity for a TCL that will see how it can operate a brand of international prestige. For its part, Sony gains muscle that it did not have until now thanks to the most powerful companies when it comes to producing large-scale panels. Of course, apart from that 51% over Sony’s 49%, and the possibility of using its name, TCL gains something else: penetration in Japan, a protectionist market that prioritizes Japanese brands, especially against arrivals from China. The Japanese company has commented that it will be at the end of 2026 when the binding agreements between the two will be closed in order to begin operations in April 2027. And although this is an interesting operation as a whole, TCL is the clear winner: it gains premium credibility without having to build it from scratch, while Sony dilutes precisely what made its brand valuable. Images | TCL, Xataka In Xataka | The next big chip crisis is beginning. And this time copper and water are responsible.

TCL has entered the television market by doing what seemed impossible: democratizing the Mini-LED

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TCL has become one of the big revelations of 2025 in the television market thanks to its commitment to screens Mini-LED in the mid-range segment. This commitment to bringing high-end technology to the mid-range has caused the Chinese brand’s sales to skyrocket and has made it one of the main rivals to beat for manufacturers such as Samsung or LG, which have seen how his quota was reduced of sales among mid-range televisions. Good proof of this is that our readers have chosen the TCL C6K Premium QD-MiniLED as the best entry and mid-range television in the Xataka NordVPN Awards 2025. What is TCL’s recipe for success? The keys to TCL’s takeoff For years, TCL was seen as a secondary Chinese brand in the smartphone segment. cheap televisions in Spain. However, its real position is far from that perception: it is one of the three largest television manufacturers in the world, only behind Samsung and very close to LG in annual shipment volume. According to Omdia data and Counterpointboth TCL and Hisense have surpassed LG in the number of shipments in key segments such as advanced televisions (Mini-LED, large diagonals and higher ranges). In this segment, TCL already has a 19% global share and its revenue share has increased from 13% in 2024 to 16% in 2025, illustrating its growth in the mid-range television market and the increase in its sales volume. He starting point of TCL expansion we find it in the local Chinese market, encouraged for government subsidieswhich served as a launching platform to finance the expansion of the brand to the rest of the world’s markets. Premium TV (mini-LED) shipping data from 2023-2024 Source: Counterpoint As pointed out the analysis from Omdia, the great turning point for TCL comes when the local Chinese market, until then its main driving force, slows its growth. In 2025, domestic sales fell 12.2% year-on-year, partly due to the end of the incentive and subsidy programs that boosted demand. This slowdown catches TCL with its homework done in the international market, so, with China slowing downTCL has had no choice but to turn to other markets. And that is where its change of scale begins. Europe, North America and Latin America have become its new growth scenario. In a global context where global shipments of televisions fell 0.6% In the third quarter of 2025, TCL managed to grow 2%, and not because of a stroke of luck, but because of a very fine-tuned strategy that mixes price, technology and brand visibility. Year-on-year growth in the different global markets Source: Omdia Spain has become a strategic commercial laboratory for TCL, where it offers a powerful mid-range, marketing highly focused on sports in general and soccer in particular (with sponsorships for the Spanish team) and an aggressive presence in stores. The result is that TCL already competes in practice with brands that traditionally dominated the mid-range offering such as Samsung, LG and Xiaomi. Especially on the annual sales podium in several large format categories with models from 77″ onwards. The secret of TCL’s success The explanation for TCL’s growth in the mid-range television market in Spain does not have a single person responsible, but it has a common thread: TCL understood before anyone else what the European consumer was looking for after the pandemic. One of those keys is offered Mini-LED panels. Until two years ago, Mini-LED was an almost exclusive territory of the high ranges of Samsung, Sony or LG. But TCL (just like Hisense), has taken it to the mid-range. This has been possible because its costs were reduced and it became an affordable option. Suddenly, a television with spectacular brightness, good contrast and more dimming zones than traditional LEDs stopped costing thousands of euros. That has given TCL the ability to build a catalog that no longer only competes on price, but also does it in terms of quality and, most importantly, without the size limitations imposed by OLED technology. TCL is one of the few manufacturers that, for example, has 98 and 115 inch screens and They are leaders in that segment. This variety of diagonals allows it to reach both those who want a television with more inches for less money, and those looking for a better image quality without paying the extra cost of OLEDs. Maintaining low prices for a technology such as Mini-LED, which provides a very noticeable leap in terms of image quality, is essential in TCL’s trajectory. While brands like Samsung, LG or Sony differentiate themselves through their own processors and algorithms, TCL has opted for another way: controlling everything from the factory, but focusing on the hardware (panels) which is what it really controls. For this reason, TCL televisions do not have image processing or algorithms as refined as those of Samsung, LG or Sony, which have dedicated their efforts to developing them. For now, that is not your battlefield. Their focus is on the mid-range and volume, where good “high enough” quality outsells any AI algorithm. This strategy eliminates intermediaries and significantly reduces the cost of each panel. Their production of Mini-LED screens increased in 2024 and 2025, which has allowed them to amortize the technology faster by applying very tight margins and making it cheaper even when the competition still reserves it for its premium models. TCL sponsorship of the Spanish team TCL’s strategy regarding its prices is very reminiscent of Xiaomi’s in mobile phones from a few years ago. That strategy consisted of selling units with almost no margin until they gained market share, consolidated the brand and, from there, went up a notch towards more profitable premium products with investments in their own R&D. In that sense, TCL would already be on the second step: consolidating the market. All this happens just before the 2026 World Cup, an event that historically boosts sales of large televisions. And there TCL has an ideal product: Large format mini-LED at prices well below the competition and with a brand image close to … Read more

TCL has democratized technology with a new range of televisions

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TCL has marked a significant milestone with the presentation of its new range of televisions by the year 2025. The new family of TVs of the C series is a torpedo to the competition flotation line in the mid -range and high range, in which TCL no longer only offers a competitive price, but also democratizes the quality of the Minned screens. The minied has ceased to be exclusive. To date, only the high -end models of the brands mounted minied screens, sometimes, as in the Sony caserelegating the OLED panels to the background. However, the new C6K model that TCL has presented has hit the table riding a screen like those that mount the high -end televisions, but with a price a step below, standing in a price range that is kept below the most top models of its competition. The screen chosen for the C6K TCL has the addition of a QD (quantum dots) filter of quantum points, which filters the light according to its frequency band to obtain more lived and pure colors, taking advantage of the fact that the Minned technology allows to better segment the attenuation areas to enhance the contrast and approach the values ​​of the OLED. Minilad for all. Undoubtedly, one of the most prominent aspects of this renovation of the TCL C series is the incorporation of these Mini LED panels 7th generation in the mid -range. With that movement, the brand promises to bring the improved visual experience offered by these panels to a broader audience. As we say, the use of these panels implies a significant increase in terms of brightness, contrast and chromatic precision, characteristics that until now were reserved for high -end models, while traditionally, mid -range televisions compromised their image quality in pursuit of an improvement in its price. TCL has just demolished that border opening a new market in terms of quality and price. The TCL miniled is going to give a lot of play. Gaming has an increasingly important role in the televisions segment. However, due to brightness and contrast levels, the image quality in mid -range models were not always up to the expectations of users who expected to maximize the graphic and HDR capabilities offered by current consoles. TCL has also given special attention to making the most of the advantages of the Mini LED panels in this range with the Q6C series, which not only not only offer the refreshment rate benefits of the LED panels, but also provides the improvements in shine and contrast to make better use of the HDR of the games, expanding the viewing angles without shooting its price. The new Minned panels of the TCL Gaming range allow to maintain the support for VRR frequency rates of up to 144 Hz and AMD Freesync Premium, HDR10+ and Dolby Vision IQ support so that TV and console are synchronized to offer the best graphic quality. More pressure for the mid -range. With this movement, TCL seeks to close the gap between quality expectations and the purchase budget. This not only benefits users who can access a better visual quality without having to pay the cost of high -end models, but also allows TCL to press a little more to their competition by maintaining tight prices, but offering a better performance screen technology. In Xataka | TCL X955, first impressions: Thanks to its 5,000 nits this is the most spectacular mini TV that we have tried Image | TCL

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