Xiaomi

Today we announce the second product from Xiaomi electrics: Xiaomi SkyNomad. The Xiaomi SU7 and XiaomiYU7 are positioned as “drivers’ cars.” Xiaomi SkyNomad is positioned as a “smart, configurable and spacious SUV.” Different product lines, two responses to two different use needs that we deliver after more than five years developing cars (in relation to the time that the car project has been underway) with this tweetLei Jun, CEO of Xiaomi, has given the first details of SkyNomad, Xiaomi’s second brand of electric vehicles of which there are not many confirmed details but of which the horizon is clearing a little. This post is followed by a whole thread of explanations in which Lei Jun gives some keys to what we can expect with this new sub-brand of the company that “will be launched soon in China”. Let’s break down everything we know. SkyNomad, everything we know about the new Xiaomi brand To get an idea of ​​what Xiaomi has on its hands, the first thing we are going to do is review the Twitter thread in which Lei Jun has given the first glimpses of what we can find in these new cars from the Chinese company. And we will cross this information with the rumors that are on the table. In his publications, Lei Jun explains that the car market in China has changed rapidly and that they are now very common “feature-packed six- and seven-seater interiors”. This, added to the concept of “spacious SUV” that the company’s CEO mentions at the beginning of the thread, already gives a clear idea of ​​what we will find. In recent years we have seen how the big Chinese brands have launched their own gigantic six or seven-seater SUVs with abilities as crazy as turning on itself or floating. But these vehicles are designed, above all, to be enjoyed from inside and from the rear seats. BYD with its subbrands Denza and Yangwang They have theirs either in SUV format or in minivan format with huge seats. He Zeekr 9Xhe Aito M9 (which partly copies the image of a Mercedes Maybach) or GWM’s Tank line are good examples. These SUVs, as we say, are focused on and for the rear seat passenger. They are generally cars with huge seats that have their own remote control to control some functions of the car and some of them come equipped with screens and a multimedia environment to work, make a video call or enjoy the trip watching television. “On the road, transport your family, friends, luggage, even pets, with generous space for everyone. Parked, it becomes a workspace, a living room or a family activity area,” says Lei Jun in this tweet which perfectly sums up what these cars have become. They are not cars that are enjoyed driving, they are multipurpose spaces with wheels. And confirm your positioning a little further down: Who is it intended for? For people who need a single car to cover the daily commute, family trips and the ability to occasionally work from the vehicle. It does not define a lifestyle, it is a flexible tool built to adapt to what the day requires. Professionals and parents, not two separate categories. The same person, at different times of the day. Taking all this into account, it is obvious that what Xiaomi wants with SkyNomad is to enter the game of China’s huge electric SUVs. That leaves us with some doubts that have yet to be resolved. In CarNewsChina and other chinese media They assure that these cars will be extended range electric. That is, they will be cars that have a combustion engine (according to rumors, a 1.5 turbocharged as is usually common in this type of Chinese car) to function as an electric generator. It is a type of car that can operate in completely electric mode or as series hybrid. That is, the combustion engine works like an electric generator that burns fuel to fill the battery, but the car is moved by electric motors that are fed by the energy stored there. These cars have the advantage that the combustion engine operates at the optimal rpm to consume the least possible amount of fuel and they maintain an electric touch. Furthermore, in both China and Europe they are classified as electric cars. although deep down they are not. The other big question is where Xiaomi will position itself. Although the concept of a six or seven-seater car designed by and to be enjoyed in the rear seats is only understood in Europe from a luxury point of view, in China this is not entirely the case. And a Yangwang U8 or Hongqui’s proposals are much more expensive than a Li Auto, for comparison. Until now, Xiaomi has been very clear about its positioning: offering more features than anyone else for the least money possible. This is the only way to explainunlike the price of the Porsche Taycan or the Tesla Model S Plaidwhom it leaves behind mechanically. With the Xiaomi YU7, a slightly more luxurious proposal has been sought than with the SU7, but it does not fight in the luxury segment. truly luxury cars. Lei Jun has made it clear that this car arrives with a new platform called Xiaomi Kunlun that will be nourished by other intelligent products of the company and that will become a full part of the company’s ecosystem. It is something that we could already expect seeing the integration that the brand has done with its mobile phones and all types of home devices. through the HyperOS that it has in the two cars that it has already launched on the market. Given the type of positioning that is sought with the car and the emphasis that the brand has been placing on itit is expected that the car, which according to the first test mules is estimated to be 5.3 meters long, will have extensive driving assistance functions to automate much of the trip. Photo | … Read more