brand

the brand that became big promising not to be like the others and ended up without its own place

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I started with OnePlus back in 2018, when I decided on a OnePlus 6 which offered a very interesting technical specifications and features at a price that would be unsustainable today. Today my mother has that same phone, and the device continues to work like a charm. At that time, the company was beginning to change its strategy, since selling the idea of flagship killer It was starting to be a problem. When OnePlus He started his career back in 2014.sold the promise of offering high-end mobile phones at a price that should not exist. That promise made it one of the most beloved brands of recent Android. That same promise, broken little by little over the last decade, is also a good part of the reason why this week the company announced his definitive departure from the United States and Europetwo of its most important and also most competitive markets. Withdrawal from the United States and Europe This same Monday, the German media WinFuture published that OnePlus and its parent, Oppo, were preparing an announcement of “fundamental strategy changes” for this week. This big announcement, now officially confirmed by OnePlussuppose the withdrawal of the brand from the United States and Europe. Just like collect 9to5Google, the brand has had “years of setbacks and abandonment” that foreshadowed this outcome. The plan is that There will be no more launches of OnePlus phones, tablets or wearables in Europe or the United States; The remaining stock will be liquidated in the coming weeks and months; and devices already sold will maintain updates and technical support until the end of their life cycle. India and China are left out of the announcement, although Notebookcheck point that there the brand “will be practically irrelevant” as an independent firm, converted into an economic range within the Oppo catalog. From the impossible promise to the giant that absorbed it To understand how we got here, it is worth going back to 2014. OnePlus was born as a small, almost cult-like company, with a very simple idea: to offer high-end specifications at a price well below that of Samsung or Apple. The first model, the OnePlus Onewas sold by invitation only and arrived loaded with CyanogenModa version of Android highly valued among the most enthusiastic users. This is how the “flagship killer” label was born. that would accompany the brand for years. OnePlus One The turning point came in 2021, when OnePlus stopped operating as an independent company and became integrated into Oppowhich is part of the Chinese conglomerate BBK Electronics (the same group to which Realme, Vivo or iQOO belong). Months earlier, in October 2020, Carl Pei, co-founder of OnePlus, had already left the company to found Nothing. Neither Pei nor OnePlus ever officially explained the reason for this departure, although Pei himself did speak later, in different interviews, that he felt that their room for radical innovation was reduced as OnePlus became an increasingly larger and more structured organization. Since then, OnePlus has been losing its own margin of decision within the group. Its prices rose, its software design became more and more similar to Oppo’s, and the differences that once made it unique began to fade. 2026 was already warning This year has been, in retrospect, the chronicle of an end foretold. In January, some first reports without clear sources They talked about a dismantling of the brand. OnePlus publicly denied it and many users breathed a sigh of relief. In March we knew about after a leak that the global withdrawal could come as soon as April. In April, OnePlus itself acknowledged that it was “evaluating its roadmap” in Europe, while cutting staff in the region, with losses concentrated in the communications, marketing and sales departments. From there, the pieces began to fit together faster. A rumor circulated a merger with Realme and that OxygenOS, OnePlus’ own operating system, would disappear to be integrated into ColorOS, Oppo’s software. Now, the disappearance of OxygenOS is already confirmedtowith all future devices moving to use the matrix system. In addition, OnePlus websites in several European countries, including Spain, France and Germany, began to redirect buyers to the Oppo store in some sections. From Lowyat.NET they add one more layer to the story. And according to the medium, the global RAM price crisis and storage would have hit a brand like OnePlus especially hard, which competes in the high-end without manufacturing its own chips or having the purchasing volume of Samsung or Apple to negotiate better conditions. Added to all this is the drop in sales as another determining factor behind the decision. A brand that stopped meaning something The launch of OnePlus 15 We especially liked it in this house, and today we continue to think that it is one of the best devices we can purchase. However, Oppo’s footprint has been growing to its maximum expression in this terminalboth in software and user experience. And Oppo has been conquering that ‘essence’ that has hooked the most diehard users to the brand for a long time. From TechStory they comment BBK Electronics has been rationalizing the number of brands it maintains for some time in markets where margins are narrow and each firm requires its own distribution, marketing and guarantee network. Maintaining several brands (Oppo, OnePlus, Realme) selling, in practice, variations of the same hardware stops making sense when only one can cover the same market. In fact, Slashdot and other media they point that brands like Redmi and iQOO, or Poco on Xiaomi’s part, could face similar decisions in the future, although it is still not clear which of them would be next. And what about the clients? For the millions of users who already have a OnePlus, the good news is that They will not be left without support from one day to the next. And in this sense, current devices will continue to receive software updates and technical support until their expected life cycle is exhausted, which in the case of the … Read more

Xiaomi SkyNomad is Xiaomi’s new car brand and will arrive with a gigantic SUV where driving will be secondary

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Today we announce the second product from Xiaomi electrics: Xiaomi SkyNomad. The Xiaomi SU7 and XiaomiYU7 are positioned as “drivers’ cars.” Xiaomi SkyNomad is positioned as a “smart, configurable and spacious SUV.” Different product lines, two responses to two different use needs that we deliver after more than five years developing cars (in relation to the time that the car project has been underway) with this tweetLei Jun, CEO of Xiaomi, has given the first details of SkyNomad, Xiaomi’s second brand of electric vehicles of which there are not many confirmed details but of which the horizon is clearing a little. This post is followed by a whole thread of explanations in which Lei Jun gives some keys to what we can expect with this new sub-brand of the company that “will be launched soon in China”. Let’s break down everything we know. SkyNomad, everything we know about the new Xiaomi brand To get an idea of ​​what Xiaomi has on its hands, the first thing we are going to do is review the Twitter thread in which Lei Jun has given the first glimpses of what we can find in these new cars from the Chinese company. And we will cross this information with the rumors that are on the table. In his publications, Lei Jun explains that the car market in China has changed rapidly and that they are now very common “feature-packed six- and seven-seater interiors”. This, added to the concept of “spacious SUV” that the company’s CEO mentions at the beginning of the thread, already gives a clear idea of ​​what we will find. In recent years we have seen how the big Chinese brands have launched their own gigantic six or seven-seater SUVs with abilities as crazy as turning on itself or floating. But these vehicles are designed, above all, to be enjoyed from inside and from the rear seats. BYD with its subbrands Denza and Yangwang They have theirs either in SUV format or in minivan format with huge seats. He Zeekr 9Xhe Aito M9 (which partly copies the image of a Mercedes Maybach) or GWM’s Tank line are good examples. These SUVs, as we say, are focused on and for the rear seat passenger. They are generally cars with huge seats that have their own remote control to control some functions of the car and some of them come equipped with screens and a multimedia environment to work, make a video call or enjoy the trip watching television. “On the road, transport your family, friends, luggage, even pets, with generous space for everyone. Parked, it becomes a workspace, a living room or a family activity area,” says Lei Jun in this tweet which perfectly sums up what these cars have become. They are not cars that are enjoyed driving, they are multipurpose spaces with wheels. And confirm your positioning a little further down: Who is it intended for? For people who need a single car to cover the daily commute, family trips and the ability to occasionally work from the vehicle. It does not define a lifestyle, it is a flexible tool built to adapt to what the day requires. Professionals and parents, not two separate categories. The same person, at different times of the day. Taking all this into account, it is obvious that what Xiaomi wants with SkyNomad is to enter the game of China’s huge electric SUVs. That leaves us with some doubts that have yet to be resolved. In CarNewsChina and other chinese media They assure that these cars will be extended range electric. That is, they will be cars that have a combustion engine (according to rumors, a 1.5 turbocharged as is usually common in this type of Chinese car) to function as an electric generator. It is a type of car that can operate in completely electric mode or as series hybrid. That is, the combustion engine works like an electric generator that burns fuel to fill the battery, but the car is moved by electric motors that are fed by the energy stored there. These cars have the advantage that the combustion engine operates at the optimal rpm to consume the least possible amount of fuel and they maintain an electric touch. Furthermore, in both China and Europe they are classified as electric cars. although deep down they are not. The other big question is where Xiaomi will position itself. Although the concept of a six or seven-seater car designed by and to be enjoyed in the rear seats is only understood in Europe from a luxury point of view, in China this is not entirely the case. And a Yangwang U8 or Hongqui’s proposals are much more expensive than a Li Auto, for comparison. Until now, Xiaomi has been very clear about its positioning: offering more features than anyone else for the least money possible. This is the only way to explainunlike the price of the Porsche Taycan or the Tesla Model S Plaidwhom it leaves behind mechanically. With the Xiaomi YU7, a slightly more luxurious proposal has been sought than with the SU7, but it does not fight in the luxury segment. truly luxury cars. Lei Jun has made it clear that this car arrives with a new platform called Xiaomi Kunlun that will be nourished by other intelligent products of the company and that will become a full part of the company’s ecosystem. It is something that we could already expect seeing the integration that the brand has done with its mobile phones and all types of home devices. through the HyperOS that it has in the two cars that it has already launched on the market. Given the type of positioning that is sought with the car and the emphasis that the brand has been placing on itit is expected that the car, which according to the first test mules is estimated to be 5.3 meters long, will have extensive driving assistance functions to automate much of the trip. Photo | … Read more

MediaMarkt is selling off these Google Pixel 10 Pro XL and 10a phones in its outlet, with some brand new models

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MediaMarkt has an outlet that is accessed through eBay and where we can find devices of all types at a very good price. This time we are going to focus on mobile phones and, more specifically, on Google Pixels. Are you looking for one of the best Google phones to date? Well, you might be interested in this one. Google Pixel 10 Pro XL: comes out 849.15 euros. Google Pixel 10 Pro XL, Moonstone, 256 GB, 16 GB RAM, 6.8″ Super The price could vary. We earn commission from these links If you prefer a cheaper alternative, but one that is also within the Google ecosystem, then the Google Pixel 10a. We brought it to you a few days ago at one of its best prices, but today it’s even cheaper at the MediaMarkt outlet: you can buy it for 439 euros and it is brand new. Google Pixel 10a – 7 years of New Updates and Features, 30+ Hours of Battery, Camera Assistant, Gemini Live, Pixel Security – Fog Gray, 128GB The price could vary. We earn commission from these links Great price for one of the best Google phones This Google Pixel 10 Pro XL is an exhibition device from one of the MediaMarkt stores. Despite this, We will have the corresponding legal guarantee and shipping is free. Additionally, MediaMarkt offers a 30-day return period in case there is a problem. This Pixel is a top option if you are looking for a large phone and want a pure Android experience. The Google Pixel 10 Pro XL stands out for its 6.8-inch OLED screen with a good peak brightness of 3,300 nits, so we can see it well even outdoors. Inside is the Tensor G5 chip, one that is not as powerful as other high-end options, but that offers very good performance. This version of the device has 256 GB of storage and 16 GB of RAM, something that, together with its seven years of guaranteed updates, It will make us have a long-lasting mobile. To this we must add a photographic section that performs at a high level, many artificial intelligence tools and a well-optimized 5,200 mAh battery. ⚡ IN SUMMARY: pixel 10a from the mediamarkt outlet ✅ THE BEST It is the best of the Pixel 10: Although the other Pixel 10s are very good phones, this one beats them in screen size and battery. Seven years of updates: It is a high-end mobile that will receive support for many years, which means that we do not have to worry about renewing the mobile for a long time. ❌ THE WORST It is an exhibition phone: It is a phone that has been displayed in a store with everything that entails. 💡 BUY IT IF… You are looking for a high-end Android mobile, you want one from Google and your goal is to spend as little as possible. ⛔ DON’T BUY IT IF… Do you prefer to buy a completely new mobile or do you prefer to wait for it to download in one of its configurations with more storage. You may also be interested XIAOMI 17 – 12+512GB Smartphone, Leica Summilux optical lenses, Snapdragon 8 Elite Gen 5, HyperAI, 1 year Extra warranty, Charger not included, Black (ES Version) The price could vary. We earn commission from these links XIAOMI POCO The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | MediaMarkt, Google, Xataka In Xataka | Best mobile phones in quality price. Which one to buy based on use and ten recommended models In Xataka | Best mobile phones 2026. Which one to buy based on use and six recommended models

The Chinese brand that sells the most cars in Europe decides on Spain

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MG will manufacture cars in Spain. It is official after weeks of rumors in which we had been hearing that the Spanish region was one of the best positioned to produce cars from the Chinese firm of British origin. It is its first major investment outside China in almost a decade and, without a doubt, an endorsement of its European plans. The advertisement. MG has confirmed it: Galicia is the region chosen for the return to MG manufacturing in Europe. The announcement had been advanced by Alfonso Ruedapresident of the Xunta, this morning but it was not until this afternoon when the MG herself confirmed the news. For months it has been known that the Xunta de Galicia has been in talks with the Chinese brand to settle on Spanish soil for its new arrival in Europe. And in April, Rueda himself held a series of meetings with representatives of the brand between April 23 and 25 in China, according to The Automotive Tribune. The project. The company assures that, from the outset, the project has an investment of 200 million euros and that it will create “more than 2,000 jobs in Europe, establishing a strategic center for the next phase of MG’s growth.” That is, the press release provided by the company does not specify how many of these jobs will be in Spain and how many will be created by the increase in cars in the European market. The company assures that this new plant is scheduled to come into operation in 2028 and that it will have an annual capacity to manufacture up to 120,000 vehicles. At the moment, it has not been confirmed what types of vehicles will be manufactured (pure combustion, hybrid or electric) nor have the models been specified. For its part, in information collected by The Worldthe Xunta raises the figure to 2,300 jobs, of which 1,000 would be direct, another 1,000 indirect and 300 would be related to the company’s activity in As Pontes (a town near Ferrol). In this location, the company is expected to build a components plant. Some doubts. For now, what is known is that the company will establish itself in Ferrol and build an auxiliary plant in As Pontes. The choice of Ferrol is determined by its port, which has already served as a gateway for other Chinese manufacturers for sale in Spain or subsequent distribution throughout Europe. What has not been confirmed, in addition to the type of vehicle used, is what manufacturing method will be carried out. The Chery Group in Barcelona uses the DKD method where the local impact is minimal. The companies (Omoda/Jaecoo/Ebro) have repeated that they will increase the number of operations that will be carried out in Barcelona but, for the moment, the cars arrive semi-assembled in containers and on Spanish soil only the last pieces of the puzzle are being put together. At the moment, in its information SAIC (owner of MG) does not refer to whether the cars will arrive more or less assembled on Spanish soil. The more processes that need to be carried out in the Spanish plant, the more direct jobs and the more work will be given to auxiliary companies in the area. “In Europe, for Europe”. That is, according to MG, the maximum of this landing in Galicia. And the company has found a vein in our continent with the sale of cars with all kinds of technologies at very low prices. In Europe it is the Chinese brand that sells the most carsplacing in 2025 a total of 211,014 units in the European Union and 305,717 units if we put the Nordic countries and the United Kingdom into the equation. These sales are understood because the SAIC Group has found in MG a vein to sell cheaply in Europe. The brand, previously British, is not unknown to the public and both its hybrids and electric ones are cheap compared to traditional European proposals. In Spain, so far this year, the MG ZS is among the 10 best-selling non-plug-in hybrids and is the sixth best-selling car in the sum of all technologies, according to ANFAC data. Furthermore, the brand is the tenth best-selling company in our country. Duty. It remains to be known, as we said, what the bet is in terms of specific models but it is clear that the landing of Chinese brands such as BYD in Hungary and Turkey or the Chery Group in Barcelona is directly associated with the implementation of European tariffs on Chinese electric cars. SAIC, which owns MG, is the company facing the highest tariffs. Manufacturing in Europe may allow them to compete, even more, on price, but the European Union has already made it clear that it will be necessary to make a minimum number of investments to consider that the car is European. This does not mean that the car is electric. Although cars with combustion engines do not have tariffs, rumors point to greater European shielding of their economy. And producing in Europe for Europe can help, even more, to lower the price of cars with combustion engines, partially alleviating the economic effort that the company has to make with electric cars. Photo | MG and Counting Stars In Xataka | Spain has a new brand of Chinese cars and it arrives with an ambitious plan: “Five million units by 2030”

its second brand will go far beyond the electric car

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Xiaomi is here to stay in the automobile market. And given its evolution, it is very likely that it will be studied as one of the most striking success stories in history. No half measures. And it is that, As we have already explained in Xatakathe automobile industry is full of corpses of who could have been and stayed by the way. Although much has been said about the ease that the electric car offers so that brands completely unrelated to the world of motor take the leap into this new businessXiaomi has been one of the few companies to achieve this and, it seems, to expand its business beyond China. In just three yearsthe company went from announcing its first car to having two on the market and sweeping sales. A Xiaomi SU7 that stands up to the large electric sedans of the moment at a fraction of the price of the Tesla Model S or the Porsche Taycan and a Xiaomi YU7 that points even higher, to a slightly higher level of luxury. Since both models were revealed, there have been rumors about what would be the next step of the company, what type of car they would launch. Already during the launch of its electric SUV, it was put on the table that Xiaomi had the launch of a car with a combustion engine on its hands. And there seems to be some truth. Because, according to what we know, it will be Xiaomi’s second brand, Sky Nomad, that will be in charge of bringing this car with a combustion engine to the street. Sky Nomad, this we know about Xiaomi’s second brand Although the launch of a new Xiaomi car is something that has been rumored for months, the appearance of this new sub-brand is something that has not been talked about strongly enough. until a few days ago. And it is that chinese media They have echoed that Xiaomi has registered the SKYNOMAD name in English and xa tian in Chinese. The intention would be to have a second brand, positioned slightly below Xiaomi that serves to offer a slightly different product than the one we already know. It would be something like your Redmi for cars. The rumors of this new brand have gained even more strength with the publication of some spy photos of a first test mule that appeared in Autohome. The car, they say CarNewsChina It is a 5.30 meter long SUV with a 3.10 meter long wheelbase (approximate figures). But the interesting thing is in its technology. And everything indicates that the car will be an extended range electric car. That is, a car with a combustion engine that works with the touch of an electric one because these motors are the ones that always push the car, acting as the combustion engine, a 1.5T as we usually see in many other Chinese cars, which acts as a generator to produce electricity for the battery. With this technology, it is expected that the new car from the Xiaomi sub-brand can travel between 400 and 500 km in purely electric mode and that the total autonomy will reach 1,500 km. This movement is interesting because without state aid, the electric car market had slowed down in China and the public seems to have been more interested in cars that, as in this case, can rely on the help of a combustion engine. The intention is to position this brand one step below Xiaomi. That is, Skynomad would serve as an entry range to the brand’s cars, with a perspective of sub-family cars with plug-in technology but with a combustion engine. Above all, Xiaomi would remain the reference brand for high-performance electric cars. The project seems to be more than advanced. Chinese media suggest that the company internally names this car as Kunlun N3 and that will be the spearhead of a strategy that will seek to fight for quality-price and that targets new markets. According to CarNewsChinathe new release will seek to overshadow Li Auto and Aitothe two most recognized brands in China with extended range electric models. The media points out that Skynomad would be positioned in price below the 250,000 yuan (about 31,500 euros) at which this segment operates. But, in addition, they do not rule out that the company uses the car to attack new markets that are less evolved in terms of electric cars. It is a good opportunity for Xiaomi to begin to gain a foothold in markets where the charging network is less dense. In its strategy, Xiaomi would have already begun to diversify the purchase of batteries. They point in the middle 21 Business Herald that the company has started buying batteries at sunwoda and CALBand thus diversify the suppliers that, until now, focused on CATL and BYD. Sunwoda is also the company that more batteries sold for hybrid mechanics and CALB is the third largest battery supplier for the Chinese market, behind the two giants already mentioned. Photo | Xiaomi In Xataka | In its assault on the electric car, Xiaomi has a clear path: an all-star team of engineers from Porsche, BMW and Lamborghini

In the year of the World Cup, the brand is betting everything on RGB MiniLED

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Hisense reaches 2026 playing a good part of its range on a single card: the RGB MiniLED. The Chinese brand has renewed everything your television catalog and has presented it to society exactly where it should be done in 2026: at the FIFA headquarters in Zurich, the same year in which the entire world will be glued to a screen watching the World Cup. This movement is not coincidental. According to Omdia data provided by Hisensethe manufacturer ranks second in the world in total television sales and first in the 100-inch or larger segment between 2023 and 2025. From that position, the brand has designed a catalog that ranges from a 116-inch giant to the most affordable models with MiniLED, through two high-end series that are going to be a lot to talk about in 2026. 116 UX RGB MiniLED Evo UR9 UR8 panel RGB MiniLED Evo (4th subpixel cyan), VA, 4K UHD, 8-bit + FRC RGB MiniLED VA 4K UHD, 8 bits + FRC, 180 Hz and 16:9 RGB MiniLED VA 4K UHD, 8 bits + FRC, 180 Hz and 16:9 resolution 3,840 x 2,160 points 3,840 x 2,160 points 3,840 x 2,160 points size 116 inches 65″,75″,85″ 55″, 65″, 75″, backlight RGB MiniLED Evo, FALD up to 8,000 nits, 3,584 dimming zones RGB MiniLED FALD, up to 4,000 nits RGB MiniLED FALD, up to 3,000 nits hdr Dolby Vision 2, Dolby Vision IQ, HDR10+, HDR10, HLG Dolby Vision IQ, HDR10+, HDR and HLG Dolby Vision IQ, HDR10+, HDR and HLG processor Hi-View AI Engine RGB Hi-View AI Engine RGB Hi-View AI Engine RGB operating system VIDAA U9 VIDAA U9 VIDAA U9 sound 2 x 15 watts + 2 x 10 watts + 2 x 5 watts + 2 x 15 watts + 2x 10 watts Dolby Atmos, DTS 2 x 15 watts + 2 x 10 watts + 20 watts + 2 x 15 watts + 2x 10 watts Dolby Atmos, DTS 2 x 10 watts + 2 x 5 watts + 20 watts Dolby Atmos, DTS connectivity 3 x HDMI 2.1 3 x HDMI 2.1 4xHDMI 2.1 wireless connectivity Wi-Fi 6 Bluetooth 5.0 Wi-Fi 6 Bluetooth 5.0 Wi-Fi 6 Bluetooth 5.0 price Not available Not available Not available FIFA, the World Cup and TCL in the background Hisense has renewed for the third time consecutively its official sponsorship with FIFA after the 2018 and 2022 editions, and in 2026 it goes further: it will be the official and exclusive supplier of RGB MiniLED TVs for VAR Video Operations Rooms throughout the tournament. Romy Gai, FIFA’s chief business officer, said the organization “partners with Hisense to welcome the best display technology to deliver an unprecedented World Cup experience for billions of fans around the world.” Hisense is not the only one bet on the king of sport as a sales driver by 2026, its competitor TCL has been official sponsor of the Spanish Soccer Team from 2023 and expanded that agreement in October 2025 to include new products and a renewed contract. The television market anticipates one of its best years in volume precisely due to the World Cup effect, and the big Chinese brands They are well positioned to take advantage of that momentum. The pie that manufacturers share in the Soccer World Cup is not small. It is estimated that the match played between France and Argentina in the 2022 World Cup in Qatar had a hearing of 1,420 million viewers and the tournament registered a average of 2.9 billion viewers from the different television signals. All glued to a television. That’s a lot of televisions. The 116UX and the fourth color that changes the image The most advanced model in the 2026 catalog is the 116UX, a 116-inch television that incorporates the RGB MiniLED Evo panel that Hisense already advanced at CES in Las Vegas. Its particularity compared to the conventional RGB MiniLED is the incorporation of a fourth cyan subpixel, an intermediate color between the blue and green that the three traditional colors cannot reproduce accurately enough on their own. Thanks to this fourth subpixel, the 116UX manages to expand the coverage of the BT.2020 color space, the standard used in professional film production. The change applied by Hisense has certain parallels with what LG has been doing for years in its WRGB OLED panelswhere a white subpixel is added to improve brightness. The difference is that in the case of the RGB MiniLED Evo the objective is not brightness (something that is necessary in OLED) but rather to expand the volume of color available, covering complex tones that were previously only approximated by combining the three RGB subpixels. The result is an image with greater fidelity in skies, vegetation and skin, exactly the elements that make a sports broadcast look more natural. With this new panel, the 116UX is positioned as the brand’s flagship for the domestic field of large-inch models with 116″ and 100″ diagonals. UR9 and UR8: the flagships in one size below 85 inchesHisense proposes two models within its high range: the UR9 and UR8. Both models are a technological showcase of what Hisense is capable of offering in its 2026 catalog, lowering RGB MiniLED technology to more accessible price ranges for users. Both mount RGB MiniLED panels (without the last name Evo and the fourth pixel, which is reserved for the UX), the Hi-View AI Engine RGB processor, and sizes of 65, 75 and 85 inches in the case of the UR9, and from 55 inches for the UR8. One of the arguments of the panels Hisense RGB MiniLED is the improvement in color representation and increased brightness. However, here is the main difference between the UR9 and UR8, depending on the brand, the UR9 can reach peaks that exceed 4,000 nits with 1,056 local dimming zones, while the UR8 would have its ceiling at 3,000 nits. Beyond that difference, both the UR9 and the UR8 share some elements that place them in a different category from the … Read more

NASA says Artemis II’s Nutella jar is not advertising, but it is not the first brand to benefit from its missions

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When a good part of the people of a country or several countries are in front of the television united by the same interest, they become the most coveted audience for brands. Therefore, Nutella appeared casually in the NASA live broadcastjust when the Artemis II astronauts broke the record for the distance from Earth reached by humans, it seems like the best advertising in history. NASA denies that it was such a thing, but it is undeniable that brands will do whatever it takes to appear in their images and transmissions. The place, the moment and the perfect moment. It was 2 pm ET when a jar of Nutella passed in front of the cameras inside the Orion capsule, in which the four crew members of Artemis II had just broken a record. At 1:56 pm ET, the spacecraft was 406,771 kilometers from Earth, more than 6,000 kilometers further than Apollo 13 had reached in 1970. NASA broke a record, while the Nutella jar floated with its label perfectly visible. The publications on networks and memes did not take long to arrive, as did the responses from Nutella and NASA itself. NASA denies advertising. The press secretary of the US space agency, Bethany Stevens, denied that it was advertising in statements to Futurism: “NASA does not select crew meals or food in association with brands.” A legal loophole. NASA does not advertise brands on its space missions. However, there have been companies that have found a way to advertise themselves. For example, in 1984 Coca Cola designed a can that worked in weightlessness in such a way that the drink remained bubbly without leaving the container. When it became aware of this idea, Pepsi also wanted to get on the bandwagon. Both received approval from NASA to test their cans aboard the STS 51-F mission. Its astronauts tested the effectiveness of the dispenser and the taste of the drinks with results that the space agency did not consider optimal. Therefore, the decision was made that carbonated drinks are not part of the astronauts’ menu. Nowadays They can drink coffee, tea, orange juice, lemonade or flavored breakfast drinks, but not these types of soft drinks. space pizza. As if the soft drinks weren’t enough, in 2001 there was another brand that wanted its moment of space glory. Since the issue of drinks turned out to be complicated, at this time it was a pizzeria that wanted to adapt its products to the space. Pizza Hut’s marketing people figured that if that didn’t propel their brand to stardom, nothing would. For this reason, they prepared a lighter space pizza, to facilitate its transportation, which was also made in airtight containers. The ingredients were carefully chosen so that they could be preserved longer and were as nutritious as possible. The final result was sent to the International Space Station on Russia’s Progress spacecraftso in this case it is true that it was not a NASA thing. It is also true that the pizzeria itself did not deny at the time that, beyond looking for new food options for the astronauts, what they were mainly looking for was advertising. Eat in space. The task of eating in space is increasingly pleasant. While it is true that fresh foods should still be avoided and priority is given to dehydrated and vacuum-packaged options, astronauts have many options to choose from. They can even bring treats or foods that remind them of home, as in the case of Jeremy Hansen, who has taken the Orion capsule. various traditional Canadian dishes and ingredients. Therefore, it could be that some member of the crew chose to bring Nutella as a sweet treat. The decision of a Mexican astronaut from carrying tortillas for fajitas in its day has led to them being one of the most used ingredients in space today. A whim or craving can have a great future in space food. Although in the case of Nutella it seems that it has been more useful for the brand than for the future of the space. An uncertain future. Space missions like Artemis II are exceptional today, but the goal of space agencies is for them to be part of their routine in the future. Therefore, it would not be unusual for brands to find a way to include advertising in their broadcasts. If they become a routine, there won’t be as many people on the other side of the screen, but it will still be very profitable for them. As it has been for Nutella; Well, deliberately or by chance, it has possibly had the best publicity in its history. Image | NASA | Nutella In Xataka | A study has tried to find out why space food is so bad: it’s not the food, it’s the astronauts

It comes with a store balance and is brand new.

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The PlayStation 5 rises in price, again. And it does so in all the models that are available right now: standard, digital and Pro. If you were planning to take the leap soon, you may be interested in doing so before the price increases, since in some stores we can find it not only at its current official price, but also lower: PlayStation 5 Slim standard by 521 euros on AliExpress using the coupon ESCD25. PlayStation 5 Slim digital by 392.57 euros on AliExpress using the coupon ESCD25 PlayStation 5 Pro by 718.98 euros on AliExpress using the coupon ESCD25. Additionally, if you prefer to buy it from other stores, MediaMarkt has the digital PlayStation 5 Slim in its eBay outlet for a price of 469 euros. It comes from eBay, yes, but it has the official store guarantee and also adds a very attractive gift. PlayStation 5 Slim digital + 20 credit The price could vary. We earn commission from these links The PlayStation 5, cheaper and with a gift The PlayStation 5 In its Slim digital version that we can find in the MediaMarkt outlet, it is not reconditioned, but quite the opposite. This is a completely new console, which means that It has not been used, is unopened, has no damage and is in the original packaging.. The console does not come alone, but is actually a pack that includes a card balance of 20 euros. It is not a lot of money, but it is attractive to receive the console at home and take advantage of one of the many offers in the PlayStation Store so you can play from the first moment. Be careful: the digital PlayStation 5 Slim is, as its name suggests, a completely digital console. It does not allow playing video games on a physical disk, unless the disk reader that can be purchased for 79.99 euros in the main MediaMarkt store. ⚡ IN SUMMARY: PlayStation 5 offer today ✅ THE BEST dand offer and with gifta 20 euro credit code for the PlayStation store. ❌ THE WORST Yesin disk readerso unless the reader is purchased separately, it only allows you to play digital video games. 💡 BUY IT IF… You were planning to buy the console in the near future, since it will soon increase in price. ⛔ DON’T BUY IT IF… You can wait for sale campaigns such as Prime Day or Black Friday, since the PlayStation 5 usually tends to drop in price, although the discount will depend a lot on the new price increase. You may also be interested Remotto5 – Wireless PS5 Controller Charger – Portable Battery for DualSense Play While Charging – Long Duration +12 Hours of Autonomy – PS5 Accessories The price could vary. We earn commission from these links Razer Universal Quick Charging Stand – for PlayStation 5 DualSense Controller (Quick Charging, Curved Stand Design, USB Power, One-Handed Navigation) Midnight Black The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | John Tones and Juan Carlos LópezPlayStation In Xataka | PlayStation 5 Pro vs PlayStation 5: these are all the differences between the two Sony consoles In Xataka | Two years ago I bought a PS5. I wish someone had told me I needed these plugins too.

All about Lepas, the new Chery Group brand that arrives in Spain with Chinese cars designed specifically for Europe

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Spain is experiencing a flood of Chinese brands in the automobile market. Manufacturers from this country have considered that Spain is a perfect country for their entry into the European market. Their reasons: key ports to unload cars and a customer who values ​​the quality/price/equipment ratio above brand loyalty. This is candy for Chinese companies. These brands have the challenge of winning over the customer with new models whose added value is, as a general rule, a very attractive price compared to the offer of Western vehicles, always with the same size, equipment and/or technology. With all this in mind, the Chery Group has started in Spain with Omoda and Jaecooin addition to Ebro Although it is a brand with Spanish capital, it uses the models that arrive in kits to Barcelona to build its own cars in our country. To these companies is now added Lepas. Chery will have a third own brand in Spain as a first step in an expansion that should continue throughout Europe soon. The objective is to put on the market a car that begins to target the premium market. This is your plan. What is Lepas and where does it come from? Lepas will be the third brand of the Chery Group to arrive in our country and is the youngest company of the automobile conglomerate since it was created in 2024. It must be taken into account that Chery already sells the Omoda and Jaecoo brands in China but also Jetour, iCar or Exeed. The name, they point out, is the mixture of “Leopard” and “Passion” and aims to position itself as an alternative company created specifically for Europe. It must be taken into account that Chery Group was founded in 1997 and has been exporting cars outside of China for more than 20 years. Its main market, until its arrival in Europe, was South America, but the objective is to continue expanding its borders in the coming years. With this roadmap in mind, Lepas will position itself as a brand designed by and for Europe. Its cars will be Chinese but the brand assures that it is about “responding to new customer profiles in different markets”, so the differentiation with Omoda and Jaecoo should be evident in the next launches. Omoda is, right now, the most youthful brand in Chery’s catalog. The conglomerate has positioned this company as an attractive bet for the most urban client, with a striking aesthetic and somewhat more aggressive or sporty shapes. Jaecoo is committed to the more rural market, with more or less mild offroad ambitions and a somewhat more country aesthetic. Lepas will occupy a slightly more refined position. The shapes of their cars, we assume seeing their first launch, will be softer and less aggressive. Everything indicates that Chery wants to have in Lepas an alternative with a slightly more premium character than its two previous brands. We are not talking about fighting with Audi or Mercedes but we are talking about playing in a league superior to the general league, halfway between both worlds. Lepas L8 Lepas L8, his first car For now, the Lepas landing comes with the Lepas L8. This car is an SUV 4.68 meters long, 1.87 meters wide and 1.69 meters high with a clear family vocation thanks to a trunk capacity of 507 liters. As a plug-in hybrid, it promises a range of up to 1,300 kilometers following a scheme that is common in other models of the group: 1.5 TGDI engine with dedicated DHT hybrid transmission and offers 205 kW (279 HP) of power and 365 Nm of torque. The promised electric range is up to 100 kilometers supported by an 18.4 kWh battery. Interior of the Lepas L8 The car is built on a multi-energy platform that allows plug-in hybrid versions to be put on the market, like this case, and completely electric or extended-range electric options. The latter is a type of car that works the vast majority of the time as an electric car and has a small gasoline tank to generate electricity and support electrical technology in case of emergency. The interior of this Lepas L8 has a steering wheel similar to that of the Omoda 9 so we found soft plastics and attractive design of the steering wheel, with only two horizontal spokes. It has wireless charging for your mobile phone and a large vertical screen. It is a differentiation from the Omoda options, whose screen is horizontal. Some functions with physical buttons are also maintained, although the air conditioning is carried out on the screen. The company points out that the car will arrive with more than 20 ADAS driving assistance systems, including adaptive cruise control, parking assistant (with remote parking) or “540º panoramic camera.” In the future In addition to this Lepas L8, the company’s roadmap involves continuing to send cars to our market. We are talking about the Lepas L4 and L6. At the moment, we know very little about these two cars. Yes we have confirmed that the Lepas L4 is an urban SUVof about 4.30 meters that will help the company to lower the price of entry to the brand. We are not clear, however, what the technology will be and if it will be based on exclusively electric specifications or will add options with combustion engines. The little progress that the brand has made is that the car is already being manufactured in Wuhu, where the Chery Group headquarters is located. As for the Lepas L6 we find ourselves in the same situation but this time we are talking about a compact SUV. We will know the details throughout the year. If we talk about its launch. The company’s roadmap involves putting the first cars on the market at the end of this first half of 2026. Therefore, all the details of the Lepas L8 and the first contacts should arrive shortly before the summer. In the coming months we should know all the … Read more

An Aragonese company used the brand ‘La Mafia’ for its restaurants. Italy has managed to have it annulled in Spain

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The restaurant chain ‘The Mafia sits at the table’ it’s news. And not because of the new features of its Italian-inspired menu or because of the opening of new stores. What has made it hit the headlines (much to its chagrin) is its brand, a business card that the Republic of Italy considers offensive and takes years starring in a complicated judicial soap opera. Now Roma has achieved a key victory that puts the brand in serious danger in Spain. The key: Can the word ‘mafia’ be used happily? What has happened? The news has advanced it the diary Expansion. The Spanish Patent and Trademark Office (OEPM) has resolved that the name of ‘The Mafia sits at the table’a popular restaurant chain founded more than 20 years ago in Zaragozais “contrary to public order and good customs”, which is why it has endorsed the request for annulment made by the Government of Italy. The OEPM resolution is recent (February 26) and leaves little room for interpretation. In the opinion of its techniciansthe brand alludes to a real organization with activities “contrary to the ethical and moral principles” of the EU. Hence, I agree with Italy that it is questionable whether it can be registered and exploited on a commercial level. “It would offend the victims and their families,” he warns. Is it something new? Yes. And no. Italy has been maneuvering for years to force the Aragonese restaurant chain to abandon a name that it considers offensive. And nothing has gone wrong in his efforts. In 2015, he filed a complaint that led to the EU Intellectual Property Office (EUIPO) refusing to register the trademark at the community level. Years later (2018) it was marked equally important when the General Court of the EU (TGUE) endorsed the decision of the EUIPO and prevented the company from shielding its commercial name. What does that mean? That was more than a simple judicial victory. The decision The TGEU prevented the company from registering its trademark at the community level, which in practice left it unprotected. However, the TGUE’s decision had its limitations. For example, it did not prevent the Zaragoza chain from continuing to use its name in the dozens of restaurants it has throughout Spain. What changes now? The OEPM opinion goes one step (and several) further. The brand is no longer only annulled at the community level, but it is also doing so in Spain, a fundamental decision since ‘La Mafia sits at the table’ (remember) is a chain born 26 years ago right here, in Zaragoza. The Spanish organization has aligned itself with European justice and has come to the conclusion that the name is “contrary to public order” and “good customs”, which is why it has endorsed the request for annulment presented by Italy. Not only that. The transalpine country has already gone to the commercial courts of Barcelona to prevent the Aragonese company from continuing to use its name. What will happen now? “The resolution could be issued in less than a year and, if favorable, would force them to cease using the trademark,” explains to Expansion Josep Carbonell, partner of Fieldfisherthe office that has advised Italy in the procedure. Of course, the company also has margin (one month) to appeal the OEPM’s decision. In any case, its resolution of February 26 represents a setback for the future of the brand in its large market. What is the problem? The underlying question is very simple: can the word ‘mafia’ be used happily or not? Should its commercial use be banned? The company claims that it was inspired by a recipe book and appeals to the right to freedom of expression, remembering in passing that it is not unusual to find books, movies and series focused on the same topic. years ago in fact already clarified that its objective is not to offend anyone, but to generate an atmosphere similar to that of the ‘Godfather’ saga. For the authorities, however, the reading is somewhat different. In its resolution, the TGUE recalled that (at least in this case) using the term “banalizes organized crime” and even warned of the risk of “romanticizing” it. In a similar vein, the OEPM recalls that Spain is no stranger to this criminal organization and its activities, “contrary to the ethical principles” and “fundamental moral values ​​of the EU.” In the background there is a more complex issue, such as remember Carbonell: Is using the word ‘mafia’ in an artistic work the same as elevating it to the category of a business’ trademark? Is it an isolated case? Not at all. The Italian authorities have not only focused on the Zaragoza company. In 2024, fed up with his town being associated with organized crime, the mayor of Agrigento (Sicily) issued a municipal order to prohibit the sale of tourist souvenirs related to the mafia. The underlying reason was similar: to prevent people from doing business with (and romanticizing) an organization that, beyond the veneer that Hollywood has given it, has been causing headaches for the Italian authorities for years. Images | The Mafia 1 and 2 Via | Expansion In Xataka | Sushi was a sleeping giant of the fast food industry: in the US it has already begun to eat hamburgers

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