missions

NASA says Artemis II’s Nutella jar is not advertising, but it is not the first brand to benefit from its missions

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When a good part of the people of a country or several countries are in front of the television united by the same interest, they become the most coveted audience for brands. Therefore, Nutella appeared casually in the NASA live broadcastjust when the Artemis II astronauts broke the record for the distance from Earth reached by humans, it seems like the best advertising in history. NASA denies that it was such a thing, but it is undeniable that brands will do whatever it takes to appear in their images and transmissions. The place, the moment and the perfect moment. It was 2 pm ET when a jar of Nutella passed in front of the cameras inside the Orion capsule, in which the four crew members of Artemis II had just broken a record. At 1:56 pm ET, the spacecraft was 406,771 kilometers from Earth, more than 6,000 kilometers further than Apollo 13 had reached in 1970. NASA broke a record, while the Nutella jar floated with its label perfectly visible. The publications on networks and memes did not take long to arrive, as did the responses from Nutella and NASA itself. NASA denies advertising. The press secretary of the US space agency, Bethany Stevens, denied that it was advertising in statements to Futurism: “NASA does not select crew meals or food in association with brands.” A legal loophole. NASA does not advertise brands on its space missions. However, there have been companies that have found a way to advertise themselves. For example, in 1984 Coca Cola designed a can that worked in weightlessness in such a way that the drink remained bubbly without leaving the container. When it became aware of this idea, Pepsi also wanted to get on the bandwagon. Both received approval from NASA to test their cans aboard the STS 51-F mission. Its astronauts tested the effectiveness of the dispenser and the taste of the drinks with results that the space agency did not consider optimal. Therefore, the decision was made that carbonated drinks are not part of the astronauts’ menu. Nowadays They can drink coffee, tea, orange juice, lemonade or flavored breakfast drinks, but not these types of soft drinks. space pizza. As if the soft drinks weren’t enough, in 2001 there was another brand that wanted its moment of space glory. Since the issue of drinks turned out to be complicated, at this time it was a pizzeria that wanted to adapt its products to the space. Pizza Hut’s marketing people figured that if that didn’t propel their brand to stardom, nothing would. For this reason, they prepared a lighter space pizza, to facilitate its transportation, which was also made in airtight containers. The ingredients were carefully chosen so that they could be preserved longer and were as nutritious as possible. The final result was sent to the International Space Station on Russia’s Progress spacecraftso in this case it is true that it was not a NASA thing. It is also true that the pizzeria itself did not deny at the time that, beyond looking for new food options for the astronauts, what they were mainly looking for was advertising. Eat in space. The task of eating in space is increasingly pleasant. While it is true that fresh foods should still be avoided and priority is given to dehydrated and vacuum-packaged options, astronauts have many options to choose from. They can even bring treats or foods that remind them of home, as in the case of Jeremy Hansen, who has taken the Orion capsule. various traditional Canadian dishes and ingredients. Therefore, it could be that some member of the crew chose to bring Nutella as a sweet treat. The decision of a Mexican astronaut from carrying tortillas for fajitas in its day has led to them being one of the most used ingredients in space today. A whim or craving can have a great future in space food. Although in the case of Nutella it seems that it has been more useful for the brand than for the future of the space. An uncertain future. Space missions like Artemis II are exceptional today, but the goal of space agencies is for them to be part of their routine in the future. Therefore, it would not be unusual for brands to find a way to include advertising in their broadcasts. If they become a routine, there won’t be as many people on the other side of the screen, but it will still be very profitable for them. As it has been for Nutella; Well, deliberately or by chance, it has possibly had the best publicity in its history. Image | NASA | Nutella In Xataka | A study has tried to find out why space food is so bad: it’s not the food, it’s the astronauts

It already has quantum weapons that it is testing in real missions

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The research, weapons and defense departments of the main powers are a black hole. We cannot know what is on the other side, unless we They are the ones who allow us to take a look. It makes sense, since announcing a technology hastily would alert the rival. In this context, China has just taken a step in the war of the future: quantum war. We are very used to talking about traditional computing, and that of cyberwar It is an easy concept to understand. Hacker attacks on critical enemy systemsforms of make your troops invisible to rival radars or cyberespionage are concepts that have become everyday in current conflicts. And the future lies in quantum weapons. The quantum computing It’s not an incremental improvement in a computer’s processing speed: it’s a breakthrough. It is a paradigm shift and that is why researchers are developing these quantum computers which, in essence, allow solve complex operations in much less time than a classic computer. It is not easy, since although important steps have been taken in recent years, it still has challenges to solve so that your results are optimal. In a war and security context, and in a nutshell, this translates into one thing: if it takes a conventional computer hours or days to breach an enemy’s security, a quantum computer It would take minutes or seconds. And China not only says They are not only developing a dozen quantum warfare tools, but are already testing them in combat. “To design a good weapon, you have to think about what the war of the future will be like” As they point out in South China Morning Postthe People’s Liberation Army confirmed through the official newspaper Science and Technology Daily that they have more than ten experimental quantum cyber warfare tools in development. As we say, some of them are being “tested in frontline missions”, ‘capturing’ intelligence that can be used in the future. This is a project led by the National University of Defense Technology and, according to the report, focuses on three areas: Cloud computing. Artificial intelligence. Quantum technology. The fact that they are already testing some of these systems implies that they have left the theoretical framework, and the Army points out that “speed” is the main advantage that these tools offer. It is not just about making smarter weapons, but about giving more tools to those who analyze the situation. For example, quantum computing allows process large amounts of battlefield data in a matter of seconds. This implies that analysts can help make decisions practically in real time. They can also help in terms of both cybersecurity and cyberespionage, better protecting themselves with artificial intelligence systems that rewrite their code in real time – something we already see with malware such as PromtLock– or busting enemy crypto security faster. Related to this, they can help make GPS navigation systems more resistant to jamming or spoofing attacks. Or even perform navigation and positioning based on quantum sensors without depending on vulnerable infrastructure such as GPS or Starlink. It looks kind of steampunk, but this is part of a quantum computer Really, the applications seem limitless when we consider what has already been achieved with classical computing. These technologies also have potential to improve defenses aerial and detection of stealth aircraft, something in which United States with its F-35 and China with its J-36 They are investing a fortune. As they have commented in the magazine, the development of this technology responds to the need to think “what the war of the future will be like”, and how the war in Ukraine and Russian cyberattacks are showing uscyberwar will be the protagonist. They are, in short, tools that allow a conflict to end before the rival knows that it has started. It is the same philosophy that led to the development of the American F-35 fighter and a form of asymmetric warfare. Ok, very good, but what time advantage are we talking about? An example is the Google Sycamorea quantum computer that performed a calculation that would have taken a classical supercomputer 10,000 years in just… 200 seconds. In 2020, China already complete in another 200 seconds an operation that would have taken a supercomputer more than 2.5 billion years. Are they the only ones? Not even close. For Putin, the race for quantum computing is like the nuclear race after the end of World War II If there are hackers with a good reputation, they are the Russians, and the country is already testing prototypes such as quantum supercomputers Lomonosov Moscow State University with 72 qubits and another 70 qubits of the Lebedev Institute. Europe is also immersed in the era of the ‘Transition to Post-Quantum Cryptography’ in matters of defense of critical infrastructure (energy, finance, health or telecommunications) with the objective of having operational systems by 2030. Japan is also in itand the United States has high the budget for research and development of quantum systems from 141,000 million in 2024 to more than 179,000 million dollars (part of a total of almost a billion engaged for general defense). They have an advantage: IBM and Google are leaders in quantum systems maturitybut China is estimated to be closing the gap. And they must be confident in the possibilities of their systems if they already talk about them openly. CCTV images (via X), In Xataka | China has achieved something hard to believe: reducing the production of laser weapons and parts for electric cars to one second

We believed that astronauts from the Apollo missions left the earth. Actually, they did not completely abandon the atmosphere

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The idea that space begins where heaven ceases to be blue is a story for children. Decades of scientific research show that the Earth’s atmosphere It is much bigger than it was believed. Not even the 12 people who stepped on the moon abandoned at all their influence. Where the earth ends. As Explain the expert in heliophysics From NASA, Doug Rowland, there is no clear border. “The atmosphere does not stop at Everest, or where the planes fly. It continues and continues, becoming less and less dense as you go up.” The International Space Station, which orbits our planet about 400 kilometers high, experiences sufficient air resistance to need a periodic impulse. Otherwise, it would fall back to earth. But the real surprise came after Decades of Observations of Soho (Solar and Heliospheric Observatory), a joint mission of ESA and NASA. To the moon and beyond. A study Based on data from the Soho Observatory, he revealed that the outermost layer of our atmosphere, a faint cloud of hydrogen atoms called Geocorona, extends up to 630,000 kilometers, almost twice the distance from the earth to the moon. When astronauts from the Apollo 16 mission installed the first telescope on the moon in 1972, they captured an image of the geocorone shining in ultraviolet light. What they didn’t know was that they were still inside her. In words of Igor Baliukinmain author of the study: “The moon flies through the atmosphere of the earth.” Oxygen on the moon. The presence of the earth on the moon is not limited to hydrogen. Earth oxygen also arrives at our satellite. It occurs for about five days a month, when the moon passes through the Magnetocola of the Earth, the magnetic tail of our planet. Every time it happens, Oxygen ions are accelerated to the satellite and are embedded in the lunar soil. Researchers believe that this process has occurring 2.4 billion years, which means that lunar regolite could keep a record of the evolution of our own atmosphere. The “official” border of space. The Atmosphere is divided into layers: Trophosphere, stratosphere, mesosphere, termosfera and exosphere. The latter, the exosphere, starts about 700 kilometers high and merges with the solar wind about 10,000 kilometers. But their particles are so scarce and so scattered that they can escape towards space. The “official” border of the space is, by convention, the line of karm, located 100 kilometers from altitude. It is considered the point at which traditional aeronautics is no longer possible due to lack of air. However, the geocorone, the luminous part of the exosphere, is the proof that the atmospheric influence of our planet comes much, much further. Image | POT In Xataka | The most prolific astronomer in the world is a complete stranger. Has discovered half of the moons of the solar system

While NASA faces the cancellation of 41 missions, China is making authentic virguerías in space

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The Tianwen-2 probe is the first of those launched by China with ionic propulsion. Not only is it on the way to a nearby asteroid to bring samples to the Earth: its one -decade trip also includes exploring a main belt kite, as far as a Chinese ship will have arrived. China does not give truce. Just when NASA expects 24% of its budget cuts and the cancellation of 41 space missions, China has launched an extraordinarily ambitious scientific program that will take it throughout the solar system throughout the next decades. Robotic Tianwen missions, which are just part of these plans, focus on exploring and bringing samples from other worlds. Tianwen-1 deployed on May 22, 2021 The first Chinese rover on the surface of Mars. Tianwen-2 will bring the first samples of the Kamo’oalewa miniluna at the end of 2027. Tianwen-3 will take advantage of what has been learned In previous missions to bring Martian soil samples, a milestone that the Chinese Space Administration Wait before the United States. Tianwen-4 will explore Jupiter and one of his moons. Double objective. The Tianwen-2 probe took off on board a CZ-3B rocket from the Xichang space center on May 28. After successfully deploying its circular solar panels and performing an escape maneuver, it is directed to Asteroid 469219 Kamo’oalewawith which it will be found for the first time on July 4, 2026, and that will explore closely until April of the following year. In November 2027, after releasing the reentry capsule with asteroid samples, Tianwen-2 will continue on its second goal: 311P/2013 P5 (PANSTARRS). It is a main belt kite, an active object with the orbit of an asteroid and the appearance of a kite that the Chinese ship plans to reach in 2035. Crossing outstanding tasks. To achieve its objectives, Tianwen-2 will not be the first space mission to bring samples of an asteroid (Japan has done it twice and The United States got it in 2023 With Asteroid Bennu), nor the first probe to explore a comet (the European Space Agency landed in Comet 67p in 2014), but the first to do both. China’s space administration is taking advantage of its previous experience to continue crossing outstanding tasks of the list: the Chang’e 2 mission visited an asteroid in 2012 and the Chang’e 5 and Chang’e 6 They brought samples of the visible face and the hidden face of the moon, respectively. When moving so fast, China begins to advance the rest of the nations in some of these milestones, as in the case of samples of the hidden face of the moon. What are these objectives special. Tianwen-2 will not only serve to prepare the recovery of Mars samples. Kamo’oalewa is an interesting object in itself for being a minilun It can be a fragment of the true moon. Tianwen-2 will deploy two small robots: a nanoorbital and a nanoatrizer that will make detections closely. Then, without landing, you will take asteroid samples with an extensible tube and a small excavator wheel to bring them to Earth. Next, it will take advantage of the gravitational assistance of the Earth to travel to the strange comet, which in photos of the Hubble telescope appears with six queues. It will be the Chinese probe that best moves away from the Sun until the arrival of Tianwen-4 to Jupiter. A second probe, launched at the same time 2029, will arrive in Uranus in 2045. But China plans to go further with two missions to Neptune, whose launch is scheduled for 2029 and 2033, with the difference that the second would display an atmospheric probe on its Triton moon. Image | Cnsa In Xataka | No one has advanced NASA in the exploration of other planets from the USSR. China plans to do it even in Neptune

NASA decided to bombard the moon with low -budget commercial missions. The results are being bleak

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The image above was sent by the Athena Machines lunar module before running out of energy. Like his predecessor, he was horizontal, which prevented him from deploying his loads. To top it off, he did it in an orientation and an orography that did not allow him to recharge his batteries. Athena (IM-2) is one of the many Missions of the NASA Commercial Lunar Payload (Clps) Commercial Program. Announced in 2018, It is the return of the United States to the lunar surface after more than 50 yearssince NASA stopped doing lunar missions (manned or not) after Apollo 17. CLPS hires private companies to transport NASA scientific experiments To the moon. These companies develop commercial spaces that finance with NASA contracts and other agencies or companies interested in sending load to the Moon. For NASA it is a very low cost approach, since the contracts revolve around 100 million dollars per mission, while the alunizas of the Surveyor program of the 1960s cost 10 times more (adjusting their value from then on inflation). It is also a high -risk approach, how they are demonstrating the first results. NASA pays the agreed amount and does not cover cost overruns, transferring to companies a huge technical and financial challenge. For NASA a failure represents a manageable loss, so it is bombing the moon of CLPS missions. For companies, the pressure is increasing. A difficult beginning The CLPS missions had to start launching in 2020. The Orbitbeyond company canceled its contract in 2019 for financial problems, renouncing before starting. Masten Space, another selected, broke in 2022, canceling his mission planned by 2023. Astrobotic, Firefly Aerospace and Intuitive Machines ended up delaying their releases, but they are still in the race. However, of the four CLPS missions launched to date, only one has achieved a completely successful moon landing: ❌ Astrobotic pilgrim. The first CLPS mission. He received NASA 79.5 million dollars to transport 14 useful charges to the Moon. It was launched on January 8, 2024 with a Vulcan Centaur rocket of Ula. The ship suffered a propellant leak shortly after the launch that left it without possibilities to reach the lunar surface. He went down in history as First American attempt of moon landing from the Apollo missions, but the fuel escape left it unusable. First failure.❌ Odysseus of intuitive machines. The IM-1 mission received 77.5 million dollars from NASA to send six scientific instruments to the moon. It was launched on February 15, 2024 aboard a Falcon 9 rocket from Spacex. Unlike pilgrim, the Nova-C ship “Odysseus” reached the lunar surface, But it was sidewayswhich prevented deploying many of its useful charges. Even so, it continued to work for seven days before running out of energy.✔️ Blue Ghost of Firefly Aerospace. The mission received a contract of 101.5 million from the NASA to take 10 useful charges to the moon. It was launched on January 15, 2025 in a Falcon 9 rocket in Spacex. The ship alunicized smoothly and vertically on March 2, 2025. It was the first completely successful mooning of a private company on the moon. Among other instruments, the mission deployed a heat probe under the lunar regol.❌ Athena of intuitive machines. The second mission of Intuitive Machines received 47 million dollars from NASA to display the prime-1 ice prospecting experiment on the moon. It was launched on February 27, 2025 in a Falcon 9 rocket. Like Odysseus, the Athena ship managed to descend to the Mons Mouton region, near the South Lunar Pole, but it was left aside again due to problems with its navigation sensors. Consequently, he could not recharge his batteries and died prematurely after transmitting images and some initial data. The NASA trailblazer lunar orbiter ran the same fate launched next to Athena as part of another agency’s low cost program: the Simplex missions. NASA lost contact with the orbiter shortly after its deployment. Its predecessor, the Cubesat Lunah-Map launched next to the Lunar Artemis I mission, also ended in failure due to a propulsion failure. Another moment that dazzled the Clps missions was the cancellation of the Viper Rover when it was already built. NASA’s rover, designed to search water in the South Lunar Pole, was going to be launched with the Astrobotic Griffin module, but was canceled by NASA so as not to have to take delays and cost overheads. Of course, instead of dismantling it, the agency has ended up making it available to private companies interested in operating it. The following to try Astrobotic, with the Lunar Griffin module, scheduled for the end of this year Intuitive Machines, with the IM-4 missions (which will take the prospect drill of the European Space Agency to the South Lunar Pole) and IM-3 (which will travel to an enigmatic lunar swirl, Reiner Gamma), in 2026 Firefly Aerospace, with the Blue Ghost 2 missions, next year, and Blue Ghost 3, in 2028 (using an orbiter and a landing module to investigate the Gruithuisen domes, a lunar territory never explored) And Draper, aboard the Apex module of the Japanese company Ispace, with the aim of alunizar on the hidden face of the moon The half full glass Image: Firefly Aerospace Despite these setbacks, each ship of the Clps program has helped the development of the companies involved. Although the scientific value of these missions is much lower than that of more advanced programs, such as those of the Chinese space agency, CLPS offers NASA a more economical and flexible path to explore the moon and start energizing a lunar economy. The program has had a difficult start (after all they were high -risk missions), but has fulfilled the objective of involving private industry in lunar exploration, lowering access to the moon and delivering some scientific results to a comparatively low cost. If the next missions manage to improve the success rate, CLPS will be the scientific support that the artemis man -manned program needs. Image | Intuitive machines In Xataka | Elon Musk has … Read more

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