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The El Corte Inglés outlet is full of iPads, MacBooks and other Apple devices. All of these are new and brand new.

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On many occasions, after a great offer campaign, a huge assortment of refurbished devices usually arrive in stores like El Corte Inglés. Many probably come from returns. Now, after Black Friday The El Corte Inglés outlet is loaded with Apple devices with fairly reasonable prices for what they offer. In this article we are going to review some that continue to receive software updates, but there is a huge list with Apple devices that are new and brand new. That is, they have not been used and, according to the store itself, they only have some damage to the box. iPad Pro M2 by 783.20 eurosa fairly powerful tablet that incorporates Apple’s M2 chip. MacBook Air M2 by 903.20 eurosa light computer that in this case incorporates a 15.3-inch screen. MacBook Pro M2 by 935.20 eurosa fairly complete computer in terms of features. iMac M1 by 1,159.20 eurosan ideal computer for those looking for an all-in-one. iPhone 15 Pro Max by 1,167.20 eurosa quite complete mobile in its 512 GB configuration. iPad Pro M2 If we talk about Apple tablets, one of the best prices on the reconditioned ones at El Corte Inglés is the iPad Pro M2. Incorporates a 12.9-inch screen with 120 Hz refresh rateits power is still very good despite not having the latest generation chip and the audio section is spectacular. Its price is 783.20 euros. The price could vary. We earn commission from these links MacBook Air M2 If what we are looking for is a good laptop that has a large screen, the MacBook Air M2 It is located in the El Corte Inglés outlet for a price of 903.20 euros. Assemble a panel 15.3 inches and comes with 256 GB of internal storage. Its chip is the Apple M2, the autonomy reaches up to 18 hours of video playback and it has a good audio section with the compatibility of Dolby Atmos. MacBook Air M2 (15.3-inch, 256GB) The price could vary. We earn commission from these links MacBook Pro M2 On the other hand, if we want a more compact computer, El Corte Inglés has the MacBook Pro M2 for a price of 913.76 euros. In this case, it comes with a 13.3 inch screenalso incorporates the M2 chip, has 256 GB of internal storage and weighs 1.4 kg. The price could vary. We earn commission from these links iMac M1 El Corte Inglés also has an Apple all-in-one computer in its outlet. It is about the iMac M1 that comes with screen, keyboard and mouse. All this for 1,159.20 euros. The Retina 4.5K screen is 24 inches and includes a webcam. Has 512 GB internal storagemounts Apple’s M1 chip and includes integrated speakers. The price could vary. We earn commission from these links iPhone 15 Pro Max Finally, at the El Corte Inglés outlet we can also find the iPhone 15 Pro Max. It will not be that of the current generation, but for 1,167.20 euros we talk about its configuration with 512 GB internal storage to save many photos, videos or files. It has good autonomy and Your software will be updated until 2030. iPhone 15 Pro Max (512GB) The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | El Corte Inglés and Compradicción (header), Apple In Xataka | The best mobile phones (2025), we have tested them and here are their analyzes In Xataka | Best wireless headphones. Which one to buy and 21 models from 15 euros to 470 euros

Almost all phones with optical zoom have the same problem. This Chinese brand believes it has solved it in a curious way

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The greatest illusion trick in mobile photography is continuity between cameras. When we zoom from 1x to 5x on a telephoto smartphone, we are not moving lenses like on a camera; the mobile jumps between fixed sensors and fills the gaps with digital cropping and AI. The result is those sudden jumps in color and image in the viewfinder and a loss of quality in the “intermediate zooms” that we make when pinching the screen. Tecno, the star brand of the giant Transsion—the fifth largest manufacturer in the world hot on Xiaomi’s heels in some markets—has taken advantage of its annual event to present two technologies that attack precisely this problem: a zoom that does not “jump” and a periscope that shrinks. Optical continuous zoom. And from an increase, up to nine. The most ambitious proposal is the “Freeform Continuum Telephoto”. On paper, it promises to maintain optical sharpness throughout. It represents an important leap, although it is not the first: Sony tried it with the Xperia 1 IValthough its range was more limited. LG also showed similar concepts a few years ago, but no one had promised to cover the main angle lens to the long telephoto lens in a single module. To achieve this milestone without turning the mobile phone into a brick, the Chinese firm moves away from the traditional design of lenses that move longitudinally. Instead, they turn to physical principle of the “Alvarez Lenses”: a system that employs two lenses with free-form surfaces that move perpendicular to the optical axis. By sliding one over the other from the side, they change the optical power of the set and achieve that zoom effect. This technology is related to recent reports that Samsung was developing cameras with continuous zoom for Chinese manufacturers. A periscope that folds on itself. The second innovation presented by Tecno attacks the volume. We are obsessed with increasingly larger sensorsbut the space inside the mobile is finite. Periscopic telephoto cameras require a lot of space, but Tecno and its “Dual-Mirror Reflect Telephoto” promise to reduce the size of the module by 50% and its height by 10%. Instead of a simple prism that bends light 90 degrees, the system uses coaxial optics that bounce light multiple times inside the lens using reflective mirrors. It is what allows long focal lengths in a shorter physical distance. However, this design has a physical trace– When using a central obstruction, the bokeh is not circular, but rather takes on a donut shape. Tecno sells it as an artistic feature, the truth is that it is a consequence of mirror optics. Battle against the accused. The new thing from Tecno comes at a time when mobile photography It depends a lot on the processing what are you looking for the photo instagrammable above realism. Going for better optics instead of digital cropping and AI rescaling seems to be the right direction to achieve naturalness. However, we must maintain some caution. The challenge of this zoom is not only that it works, but that it is bright. Maintaining a decent aperture throughout that range is no easy task. If the system is too dark, the ISO will shoot up, generating noise that the software will have to remedy: back to processing. For the moment, we must wait to see if these concepts end up in a commercial mobile phone. Images | Techno In Xataka | I am an amateur photographer, and I will tell you which are the best phones to take almost professional photos without leaving you a fortune.

The POCO F8 Pro and F8 Ultra are a great change of direction for the brand. We spoke with POCO to find out what awaits us now

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POCO launched two new devices a few days ago that mark a change of direction in its strategy: the F8 Pro and the F8Ultra. The latter represents the Chinese brand’s most ambitious commitment to enter the premium segment, just eight months after the launch of the F7 Ultra in March. As we shared a few days ago, we had the opportunity to analyze it in depth, but we were also able to have a chat with Kang Lou, head of product marketing and spokesperson for POCO Global, and Stanley Yeh, chief audio engineer, at a press conference during the launch event in Bali. Both managers gave us very interesting clues about the future of the brand, which is at its best, proof that its strategy continues to work. A change of strategy. For seven years, POCO has focused exclusively on delivering the best performance at the most competitive price possible. “When POCO was created seven years ago we always focused on one thing: performance,” Lou explained. But now things have changed. “Since the beginning of this year, with the F7 Ultra in March, we started testing the premium market. To do so, we tried to elevate the overall user experience, not just the performance. We want our users to experience good features regardless of whether we are talking about camera, battery or any other feature.” POCO F8 Pro Collaboration with Bose. One of the great novelties of the F8 Ultra is its 2.1 audio system developed in collaboration with Bose. “In the past we usually ignored the audio area. This time we collaborated with Bose because we want a mobile phone to come close to producing the real sound that humans actually hear. We worked with Bose to redesign the entire audio system, both in software and hardware,” said Yeh. Why Bose and not another brand? Asked why they specifically chose Bose out of all the audio brands available, Yeh said, “Bass is quite important for what humans actually hear. Bose has experience in those areas and they also have a lot of patents and technology for small speakers to produce big or deep bass.” In addition, he noted that “Bose has a lot of experience in psychoacoustics, about what good sound is and what kind of sound small speakers can produce.” Qaggressive tough. One of the most recurring questions in the room was how POCO can maintain such competitive prices. Lou responded by explaining that “that’s our biggest strength as a brand. We try to reduce our price as much as possible while maintaining low margins because we really do work on low margins.” LITTLE F8 Ultra Lou further added that “POCO saves a lot of costs because we only focus on online. We don’t have the retail costs, which are a large proportion when we talk about those prices.” Furthermore, regarding the Pro model, he clarified that “we can save costs because we are using the chipset that was launched a year ago. And fortunately, we are in a market where a chipset from a year ago is still very, very capable for common use and for any type of game or intensive use.” Jeans on the back. The F8 Ultra stands out for its rear finish that imitates the texture of jeans, a design decision that especially caught our attention, as did the rest of the attendees. “We wanted something really outstanding, something that when you see it for the first time you fall in love. You feel, ‘oh, there’s something different, something quite cool, something memorable,’” Lou explained. Although he clarified that “it’s not actually denim, it’s not jeans at all. It’s a completely different material made of silicone. We chose it because it’s very durable and at the same time very comfortable to the touch.” In recent years, POCO has been characterized, in part, by targeting a more youthful audience and by devices with yellow finishes. The absence of this color in the F8 Ultra has also been noted. Lou clarified that “we don’t actually stick to the iconic yellow for every phone we make. We just change the overall design language a little bit depending on the product positioning.” Although Lou assured that there are no established plans to make denim a permanent distinctive element. “If it’s something our users want in the future on other devices or accessories, we’ll try to make the effort.” The POCOs have less battery than the Redmi K90. The POCO F8 family is based on the Redmi K90which are sold in Asia. The K90 and K90 Pro Max have batteries greater than 7,000 mAh, but this battery capacity does not carry over to the POCO in Europe. Lou explained that this is “mainly for transportation reasons, but not only that. Many of our third-party partners have warehouses in local markets and those warehouses have to be certified to store batteries up to a certain capacity. In order for everyone to partner with us and get our devices, we have a limit in place.” The camera, that great pending task. Regarding possible collaborations in the future, especially in the photographic section, Lou clarified that “we have a strong cooperation with Bose and some other leading technologies in terms of camera. We are always trying to improve the camera experience compared to what we have today. If we can have more collaborations in terms of camera to strengthen the entire future experience, of course we will. But at the moment we do not have any collaboration in that sense.” The firm also does not have a large arsenal of accessories under its POCO brand, and perhaps this can be a very lucrative aspect for the brand. At the moment they do not have a roadmap in mind, so we will have to wait to find out more details in this regard. What’s coming now. POCO is at a critical moment. After seven years building a solid reputation under the “value for money” label, the brand is now trying to … Read more

‘Stranger Things’ changed everything for Netflix. Your problem now is finding another brand just as powerful.

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The expectation is through the roof: Netflix has just taken the first steps of the final season of ‘Stranger Things’‘, which will run throughout December with several episodes, many of them feature-length. In fact, the desire of the fans is such that Netflix even saw its servers falter. A (very possibly) triumphant culmination that, however, leaves a few unknowns in the air. Netflix flashes. Netflix experienced a service outage that in some cases It lasted about twenty minutes. (although the thing did not exceed about five, according to the platform’s official statement) with the premiere of the fifth season of ‘Stranger Things’. The incident occurred despite the fact that the series co-creator, Ross Duffer, had shared that Netflix would increase its bandwidth by 30% to avoid precisely this type of incident. All in all, thousands of users reported NSEZ-403 errors that prevented them from accessing the content, or accessed it with problems, which worked as a perfect thermometer of the expectation generated by the series. ‘Stranger Things’ continues to be a phenomenon capable of collapsing digital infrastructures three years after its previous season. Devastating figures. The fourth season accumulated 140.7 million viewsestablishing itself as the third most watched series in English on the platform, only behind ‘Wednesday’ and ‘Adolescence’. Of course, it is the only series with all seasons in the Top 10an unprecedented milestone on the platform. The impact on subscribers is more difficult to quantify: the third season, for example, contributed to add 520,000 subscribers in the United States. The cultural impact. The impact that ‘Stranger Things’ has had on modern pop culture is enough for a book, but let’s stick with some figures that will give us a rough idea. First, the economy: Netflix, for example, closed agreements with approximately 75 brands to promote the third season. Coca-Cola relaunched New Coke, generating 1.2 billion dollars in media value; Similarly, Nike obtained $178 million in media coverage with their Hawkins High collection. But this goes far beyond benefits for some brands: Butts County in Georgia, where the series is set, reported a 12% increase in tourism during the years the series was broadcast. And the small city of Jackson, with barely five thousand inhabitants and a per capita income of less than $30,000, revitalized its economy thanks to thematic tours. And of course, there is the strong role that the series has had in the recovery of the aesthetics and fashions of the eighties. It is no longer just that they have been revitalized Stephen King’s books and John Carpenter’s films: platforms like LTK registered increases of 3,000% in searches for clothing similar to those worn by the characters. What can we expect? For now, Netflix has planned very well to divide this final season into three: 4 episodes on November 27, 3 on December 26 and a final one on January 1. That is, coinciding with Thanksgiving, Christmas and New Year’s Eve, and thus, contrary to what is usual on the platform, stretching the cultural conversation for two months. As for audience expectations, as expected, they are very high: analysts predict new viewing records given the three years of waiting until this end. Of course, the critics have spoken and they point to the signs of exhaustion that were already seen in previous seasons: 87% on Rotten Tomatoesthe lowest rating of the series so far, although the audience rises to 92%. It is not easy to maintain narrative quality after so many years, with obstacles such as the age of the protagonists. The future. The really interesting thing about the phenomenon is wondering what Netflix has ahead. Or to put it more awkwardly: can the platform replicate the phenomenon? It has certainly had successful series in its catalogue, such as ‘Wednesday‘, ‘The Squid Game’ or ‘The Bridgertons’, but except for the first, all of them have finished or are about to do so. It is true that Netflix has the ability to generate new hits like ‘Wednesday’, which also, although it came as a bit of a surprise to everyone, could be well exploited by the platform. Now, Netflix is ​​in a phase of prioritize quantity over qualitymercilessly canceling what does not interest you and attesting that we are in a different moment than the initial success of ‘Stranger Things’: the competition has multiplied and it is more difficult to get noticed among multiple offers. Netflix has all the space in the world before it to compete, but perhaps its main rival is its own legacy: how to make ‘Stranger Things’ forgotten. The series was perhaps, before the almost infinite atomization of the offer of the streamingthe medium’s latest great global success. And that is very difficult to overcome. In Xataka | Netflix loved movie theaters. Then he hated them. Now you have reached a very beneficial middle ground

Álvaro Moreno and his Catholic clothing brand is just the tip of the iceberg: the fever for "chic christianity"

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During the inauguration of one of its stores in Zaragoza, the Álvaro Moreno brand repeated his usual ritual: A priest toured the facilities blessing the premises and the employees, while the motto “May it be for the glory of God” was read on a large screen. The gesture summarizes the philosophy of the Sevillian businessman who has made his Catholic faith part of his business model. Showing faith. “When I open a store I say let it be for the glory of God, because if it is not for his glory, why are we here?” he said in an interview with El Español. He was 21 years old when he opened his first store in Osuna; Today, his brand employs 700 people and has an annual profit of almost 11 million. In the midst of the pandemic, after attending mass one morning, he says he found something more than comfort: a new way of understanding the company. Your company seeks to integrate “social and solidarity projects” through initiatives such as Tiendas con Alma, which collaborates with NGOs such as Down España, ELA Andalucía, Tu Casa Azul or the Daughters of Charity of Pumarejo. “Doing a company with soul” is not marketing, he insists. But the truth is that his way of mixing religion and business fits perfectly with a broader cultural trend: the return of Catholicism as an aesthetic, story and, in some cases, as a brand strategy. In Xataka Rosalía has entered her Catholic phase: she is only the latest in a long list of Spanish artists and filmmakers A new spiritual language? Álvaro Moreno’s public devotion does not come from nowhere. It is part of a broader movement, where religion once again appears among pop songs, fashion shows or company slogans. Catholicism, previously relegated to silence or modesty, now becomes a visible sign, even a form of style. The singer Rosalía has been the most visible face of that trend. Their new album, Lux, is crossed by religious symbols and songs. On the cover she appears dressed in a white habit and in the presentation video you can hear Gregorian choirs and verses about God in fourteen languages. This gesture is located within a broader artistic movementwhere religiosity is no longer taboo for the new generations. Spirituality has become, in other words, a new cultural language. From Rosalía’s habit to Catholic festivals like Hakuna, which brought together 85,000 young people At a massive concert in April, faith is leaving the sacristies and entering the timelines. From TikTok to the pulpit. The phenomenon is not limited to Spain. In the United States, a report from the Wall Street Journal describes how Christian music contemporary “is on fire again for God. Artists like Forrest Frank, former member of the pop duo Surfaces, have brought their faith to TikTok with songs like God’s Got My Back, accumulating more than 15 million streams on Spotify and millions of views on social networks. According to the same medium, Christian artists accumulated more than 1.2 billion views in the US this year. And not just artists: even convents have learned to move in the digital age. Nuns like Sister Marta, Sister Verónica or the Argentine Josefina Cattaneo They accumulate hundreds of thousands of followers showing their daily life in the convents: from how a habit is prepared to how a birthday is celebrated in community. The formula works because it humanizes the religious vocation and makes it accessible to young people who perhaps would never approach a church. What was previously communicated from the pulpit is now shared from the algorithm. From modesty to believing pride. In Spain, the data confirm a generational change. According to the CIS36.4% of young people between 18 and 24 years old declare themselves Catholic, compared to 28% in 2021. 10.5% are practicing. It is the only age group in which religiosity grows. “There is a rise in identity-based Catholicism and a visibility of religious identity among part of the youth,” explains anthropologist Mónica Cornejo in El Correo. “They wear crosses and claim their faith without shame. They say: ‘I’m a Christian, so what?’” For Cornejo, it is a Catholicism that is “more cultural, less dogmatic. They are not as interested in read religion as in lived religion.” In a country where religion seemed a thing of the past, faith is once again a flag—aesthetic, emotional or political. And he does it, curiously, from Instagram, from the reels or from a walkway. {“videoId”:”x8ldfb3″,”autoplay”:false,”title”:”HOW ELON MUSK MAKES MONEY if MANY of his companies ARE NOT PROFITABLE”, “tag”:”Webedia-prod”, “duration”:”797″} Towards chic Catholicism. But there is a question underlying all of this: is it devotion, strategy or both? As Noemí López Trujillo warns in Newtralthe religious aesthetic that Rosalía has embraced “does not seem to renounce or contradict itself, but rather deliberately embrace the idea that what is conservative is subversive.” In the case of Álvaro Moreno, the phrase “Let it be for the glory of God” resonates with authenticity, yes, but also with a precision of branding: store, ritual, history of improvement, visible values. And in a market where consumers seek purpose as much as they seek product, that narrative works. The question is whether something essential is not diluted along the way. Deep spirituality becomes consumer aesthetics, and faith—like almost everything—into a market value. Because believing in something offers comfort; But commodifying belief offers a story that sells. And at that border—between conviction and strategy—we may have to look beyond the blessed display cases. Image | TikTok Xataka |Shein has opened its first store in Europe in Paris. Paris has reacted as always: staging a revolt (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news Álvaro Moreno and his Catholic clothing brand is just the tip of the iceberg: the fever for “chic Christianity” was originally published in Xataka by Alba Otero .

Realme seeks to make the mobile phone the best street camera. And it has joined the street camera brand par excellence

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Shenzhen and Beijing have two things in common: they are endless and both have been the perfect setting for two mobile presentations that have photography in the spotlight. He Vivo X300 Pro hit first, betting on a very long zoom to capture every last detail of the highest roof. The Realme GT8 Pro arrived later with a contrary argument: “Take me out on the street and start taking photos.”. Realme’s new high-end has been an open secret for weeks and I’ve already had it in my hands for a few days. But with one condition: I can’t talk about the phone, only its main camera. The reason? They have not presented the mobilebut an agreement with a striking camera brand: RICOH. And below I’ll tell you my first impressions of the Realme GT8 Pro camera. Technical specifications of the Realme GT8 Pro? Maybe they are the strangest first impressions I have ever made because… I can’t tell you about the cell phone. In fact, any detail is extremely generic: screen that occupies the entire front, an imitation of the Dynamic Island of the iPhone that Realme has been implementing for some time in its models and a design with flat sides. Photo: Xataka There was a rule: you cannot remove the case, you cannot remove the sticker that covers the camera module. Because I can’t, I can’t even tell you what hardware it has because the characteristics in ‘Settings’ are falsified. What I can tell you is that it has a periscopic telephoto, a wide angle and a main camera. And I’m going to get into it now because it is the jewel in the crown (beyond a power and battery that, if they follow in the wake of the Realme GT7 Prowill be rubbing shoulders with the best mobile phones of 2025). Realme GT8 Pro: a mobile phone made for the street “The collaboration with RICOH to create the Realme GT8 Pro goes beyond a union of brands.” Also about specifications: RICOH has overseen all aspects of the camera’s hardware and software. In the presentation of the agreement (because the mobile phone has not yet been officially presented), the Chinese company made it clear that the differentiating point of the new terminal is the main camera. Photo: Xataka It has a wide angle, it has a telephoto, it will surely mount the latest from Qualcomm, but the protagonist is the result of a very close collaboration between the Chinese and Japanese brands. Megapixels? Why do you want to know that (it’s not official). Focal? 23mm. Opening? 1.8. Does that matter? Not the slightest. Let me explain. Entering the Realme GT8 Pro camera app is like doing so in any mobile camera app: a carousel of options that are overwhelming in some cases and processing that feels excessive in some aspects. However, the secret is if we slide our finger down on the shutter button: this way we access the RICOH GR mode very, very quickly. Photo: Xataka To give some context, RICOH is a company that makes very compact cameras, ideal for street photography. They have specialized in fast focus cameras, silent shooting and ‘stealth’ modes to go unnoticed in the urban jungle. Also by 28 mm or 40 mm fixed focal lengths, depending on the model. Entering that GR mode directly activates the 28mmbut it is not a real focal length: it is a small cutout of the sensor to go from the native 23 mm to that RICOH-type focal length. It is not the only one: we also have a 40 mm (which would be a 1.8x crop of the sensor) and if we tap on the 28 mm and 40 mm icons, two more distances are added. That is, in practice the main camera is: 23mm in normal mode 28mm in GR mode 35mm in GR mode 40mm in GR mode 50mm, or 2x, in GR mode I imagine at least the 50mm or 2x will also be available in the regular camera app, but it wasn’t available on my test unit. As soon as you enter GR mode, the shutter changes to mimic that of a RICOH and the 28mm and 40mm crops are activated. Photo: Xataka The use is very intuitive and there are other things that change a lot in this GR mode. To start, the colors. We have several filters typical RICOH tonal variations. As in its day with Apple ringtones, It’s not about filters. In fact, from Realme they commented that “People are tired of filters that make all photos look the same”. What they have done is work with RICOH to apply their color science to photo processing. Auto mode. The defendant wants everything to look “good” in the photo. Photo: Xataka GR mode. More (coughs and fixes his bow tie) cinematic. Photo: Xataka Thus, there are tones that vary slightly, opting for a more bluish tone in elements such as shadows, but in addition the processing does not enhance the shadows to the extreme nor does it apply aggressive HDR (in normal mode, yes). And we have five default color profiles that are based on the technical characteristics that RICOH has set. GR mode profiles. Photo: Xataka Within each “color recipe”, we can create our own, modifying parameters such as tone, contrast, exposure or black level to create a unique profile that adapts to what we like. And they stay stored, something that I loved. Apart from the color profiles and focal lengths, the GR mode allows you to save in the usual JPG, JPG+RAW and RAW, but something else: modify the focus point to leave it fixed. Within each profile, we can customize parameters. Photo: Xataka We have several options here and, basically, it is about making the mobile even faster in its point & shoot function. A practical example: if I am shooting at everything in front of me, be it close-ups or panoramic shots, I can leave the focus on auto so that the phone … Read more

In the full boom of foreign tourism, Metro de Madrid has had an idea to make its brand profitable: luxury merchandising

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No matter where you go or who you ask. There are certain icons that everyone recognizes worldwide. They are part of a border -proof visual heritage. A clear example are The Olympic ringsthe symbol of peace or the dollarthe arroba or the Celebrate Smilethe smiling yellow face designed decades for Harvey Ball. If we probably did a survey most people would include in that list of universal symbols The subway logo from London. Madrid It seems determined The same thing happens with your suburban. What happened? What Metro de Madrid has surprised with A peculiar proposal. One that has little to do with trains, infrastructure and schedules. Or yes. The institution has just presented an official clock, a submersible Berbier piece, stainless steel and sapphire crystal ‘inspired’ in the capital’s suburban. The images that they have already been seen show the red, blue and white logo of Madrid in the sphere and how the marks of the hours are decorated with The colors of the different lines. One, light blue; two, red; three, yellow; four, brown … in another historical wink at the bottom of the sphere appears The figure “1919”the year in which the First Line Four Caminos-Sol was inaugurated. Click on the image to go to Tweet. Is more known? Yes. Sunday The world slid Some details of the launch. The idea is to create only 50 numbered units that will be sold for 395 euros. Too much money? No problem. In case the Limited Editing Berbier clock is exhausted or the client wants to pay less, Metro plans to market another, cheaper model, which will incorporate a similar sphere with interchangeable silicone straps in four colors. The price in that case will be 120 euros. However, there is much more interesting fact. Not by what he tells us about the clock itself, but of the Metro plans. According to Precise The worldthe new accessory can be bought unocidly in the store that the operator plans to release at the opera station. It will be The third (There is already one at the Sunstation and another in the Plaza de Castilla) and the idea is that not much to open its doors. In January He pointed to the second half of 2025 already early summer It was specified that the space is probably available in the last quarter of the year, which will allow you to take advantage (at least partly) the Christmas campaign. Metro stores? That’s how it is. In itself, stores are not a novelty. As Remember Europa Pressthe history of the Metro store can be traced at least 1984, when it opened its sun sales space. Several decades later, at the end of 2017, added the place of Plaza de Castilla. Today its catalog of items can be consulted (and buy) also in latientademetromadrid.com. In addition to selling merchandising Officer and pieces such as the new Berbier watch, the opera space will serve travelers as office Customer service. But … What do they sell? They don’t sell, better. His articles list It is amazing broad: bolis, bags and backpacks, cushions, sweatshirts, fans, bottles, socks, notebooks, toys, cups and even lames with stations posters such as Santiago Bernabéu or metropolitan state. All related in one way or another to the Madrid suburban. Most show the famous blue, red and white logo or incorporate the colors of the different lines. In the wide metro catalog there is also Bestsellers They have stood out for their commercial success. For example, Some shoes Sports designed in collaboration with Titocustoms to celebrate the company’s 105 years. They launched as a limited series, but given their “great reception” Metro decided to create a new edition. In total more than 1,000 pairs have been sold. Another product with pull is The Christmas sweater. It was released in 2023 and they have already been dispatch More than 3,000 units. Are there more figures? Yes. Not many more, but there is some that helps us understand the scope of the commercial stores of Metro de Madrid and especially its evolution. At the beginning of the year, when the plans to open the opera store were announced, the Europa Press agency wakefulness That in 2023 the volume of sales before taxes reached 127,470 euros, a record that exceeds the box of the previous year, which had been 81,619. That is, the billing shot more than 56% in a year. Most sales were channeled through physical stores (75%), highlighting above all sun, with almost 65,400 euros. Why do you do it? To understand Metro’s commitment you have to know your data, but also (and even more) the context. His decision to open a new opera store coincides with two clear trends. The first is the increase in travelers. In January the company estimated that in 2024 it had reached its “historical user record”, with 715.2 million trips8% more than in 2023. The data of fact improves those registered by the company in the years before the pandemic. The other trend is the increase in tourism. Especially that of foreign origin. Spain is close to passing the historical barrier of the 100 million of international visitors and there are those who believe that in not much time, By 2040will be the great tourist referent of the planet, surpassing France or the US. Much of that flow is directed to destinations of the Mediterranean coast, the Canary Islands or Northern regions, such as Cantabria either Galiciabut Madrid also plays a key role in the national tourist fabric. In 2024 Madrid received More than 11 million of visitors. It is estimated that the international market meant 56% and generated more than 16,000 million euros, 21% more than in 2023, with a key weight of the US, Italy and France, although the Chinese are the ones who have grown the most, 74%. And what is Metro? Everything indicates that taking advantage of that pull of visitors and users. After all, the new store will not open in any place. … Read more

Openai has a problem with the “Codex” brand. These are all the codex that manages

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Openai has just launched GPT-5-Codex. The problem is that I already had three more calls exactly the same. Why is it important. This accumulation of identical names converts the choice of tools into a headache. Each “codex” does something different, but from the outside it seems the same multiplied product. In detail. The “Codex” family has these members: GPT-5-Codexthe newcomer. A model that program for hours without supervision. Change speed according to complexity: fast for simple, slow and meticulous tasks for large projects. Codex Cloudthe veteran. It works as a remote programmer. You send you work and return with code finished after a few minutes of solo work. Codex Clithe local assistant. A terminal utility that helps you from your computer. Competes directly with tools such as Claude Code. Codex (2021). The grandfather of the family. Fed the first versions of Github co -ilotbut it is no longer operational. Between the lines. Openai is trying to fix the linguistic mess. Now writes “GPT-5-codex” with scripts to differentiate it, implicitly admitting that the situation has been lacking. The new model reduces the use of resources into basic tasks by 94%, but multiplies by two the processing time in complex projects. Internally it already supervises more code than human reviewers. The background. Openai seems to have developed these tools without central coordination, something similar to what ended up with the pre- models selectorGPT-5. Each team chose “Codex” independently. And now what. The company prepares access via API for its latest model. Meanwhile, it is time to assume that “Codex” is more a business philosophy than a specific product. The lesson: even the most advanced companies can stumble with something as basic as putting names to their creations. Outstanding image | OpenAI In Xataka | We thought that Chatgpt was used mostly to work. Openai herself has just demonstrated otherwise

White brand and prepared dishes

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If there is a formula for commercial success, Mercadona seems to have found her. The Valencian chain continues to grow and reinforces its market share, which already exceeds 27% at the state level and even reaches 34.1% in Levantewhere he enjoys a special force. Behind these data there is a lucky combination of factors among which are mainly three: their ability to capture great purchases and their commitment to White marks and prepared dishes and ready to eat. The big question is … Does Mercadona have a roof? What happened? That Mercadona seems to have no roof in its commercial expansion. The Last data of Worldpanel by numerator show that their market share is 27.3% If we attend to the value of purchases, a percentage that makes the Juan Roig chain highlight in the sector. And not only because it is the one with the greatest weight (Carrefour and Ifa follow, with quotas of about 10%, and Lidl, with 6.9%). The Valencian company has continued to strengthen over time and takes an increasing bite of household consumption. Is it still growing? Yes. And more than its competitors. The WorldPanel study shows that during the first eight months of 2025 Mercadona expanded its quota 0.7% compared to the same period of 2024. Lidl, Eroski, Dia, Consum, Aldi or the IFA group also grew, but at a lower pace. As a reference, at the end of last year Worldpanel I calculated that the market share of the Juan Roig chain was 26.4%. Eight months later that percentage has grown until the barrier of 27%has exceeded. How have you done it? Mercadona’s growth does not respond to a single cause. At stake they enter Many factorsalthough perhaps one of the most relevant is that the Valencian chain has managed to reach many buyers, loyalty and (fundamental) to get ‘against’ the trend of global consumption. We explain ourselves. Mercadona not only leads the sector as regards value quota. He also does it in buyers (91.3%) and in faithfulness (29.9%). It grows on both fronts and also takes an overwhelming advantage to the rest of the competitors. And what about the trend? That is another key. WorldPanel technicians have detected that, although in general the “great consumption” (label that identifies the goods for daily use, low price and high demand) has grown 3.5% during the first months of the year and the “food inside the home” does so at a rate of 5.4%, the Spaniards are selective when filling the fridge. What does that mean? That we make a greater number of visits to the supermarket, compare prices and take smaller baskets. “Households complete the purchase by visiting more than one chain, even the same day,” The report requireswhich points out that over a year we visit on average about 6.5 different chains and there are those who even go to more than one in the same day to make the purchase. Mercadona seems to have the formula to get off the way of that trend and that its clients leave their establishments with the full cars. “Capitalizes the big baskets preventing your buyer from completing your purchase in other chains”, collect the study. That trend explains its high market share, especially pronounced In the Levante“its main area of ​​influence.” There the consultant estimates that Mercadona’s footprint rises to A resounding 34.1%. Is there more? Yes. Mercadona’s boom coincides with that of two other products for which Roig’s chain has clearly opted. The first is the white mark. Although in recent months Worldpanel has appreciated a “deceleration” In the growth of this type of products (those that look the distributor brand, as a landowner in the case of Mercadona or Auchan if we talk about Alcampo), its evolution in the set of 2025 is being good, with a clear increase. To be more precise, the consultant has detected a 1.7 -point rise between January and August. So much so, in fact, that the white mark It is already 45.9% of consumer spending. A year ago that percentage marked 44.2% and in 2023 it was 43%. The reality is that little by little these teachers have gone shaking stigmasexpanding its presence in the baskets regardless of the fluctuations of the economy. What does Mercadona sell? That is another key to the good streak of the chain. As Slide EFE, in the Mercadona baskets they have gained weight strategic products such as eggs and fish, but also a merchandise for which the chain has clearly opted over the last decade: the prepared dishes. The agency indicates that they are already present in 19.5% of purchases and in Your report The consultant estimates that the value of this type of food ready to consume has shot 49% in just three years, between 2022 and 2025. These data confirm the Mercadona aim, which has been betting on its line at least eight years ‘Ready to eat’with a rich range of prepared dishes that includes from entrants or pizzas to lentils and meatballs. In Your last annual report The company revealed that in 2024 it had 1,260 stores with that section and since then it has not stopped expanding it, with New openings In recent months. Roig himself He has recognized who believes that in the middle of the century homes will no longer have kitchens. People will feed with the dishes he buys out of home. Does the format matter? Yes. And that is something that has also helped Mercadona. The WorldPanel study shows that so far this year the activity has grown in the Short assortment chains (such as Aldi, Dia, Lidl and Mercadona) and the regionalwhich also have been experiencing a positive evolution for some time. On the contrary, they have ‘punctured’ hypermarkets, “the format that suffers the most in what we have been from year,” They clarify The authors of the study. That has taken its toll on the French chain Carrefour, which has lost customers through that way. Images | Wikipedia (Carloss) In Xataka … Read more

The Chinese brand has begun to make its cars in the continent

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The Chinese brand of electric vehicles has launched Your first local production line In Europe, marking an important step in the industry, as it is placed as one of the first Chinese manufacturers to produce local vehicles in the continent. The company has chosen Magna’s facilities in Graz, Austria, to start the assembly of its most successful models in the European market. A key movement. Xpeng’s decision of manufacture at the local level in Europe Respond directly to Tariffs imposed by the European Union to electric vehicles manufactured in China. The tariff tax can reach up to 35.3% for some manufacturers, a percentage that adds to the 10% base tariff. In the case of Xpeng, considered A “cooperating” entity In European research on subsidies, the additional rate is only 20.7%. Xpeng G6. Image: Xpeng The choice of the perfect partner. Magna Steyr It is not any manufacturer by contract. Its Graz facilities have produced vehicles for brands such as Mercedes-Benz, BMW, Jaguar Land Rover and Toyota. The plant specializes in flexible production of low volumes to media, and is recognized for its ability to assemble multiple complex models in shared lines. Currently, it is where the Mercedes-Benz class G. and the BMW Z4. The numbers speak. Between January and July 2025, Xpeng registered sales abroad from 18,701 vehicleswhich represents an interannual increase of 217%. In Europe specifically, more than 8,000 units were recorded in the first half of the year. The G6 monopolizes 67% of the brand’s total sales in Europe, becoming the star model of the region. More than a factory. Xpeng’s European strategy goes beyond production. The company has recently opened Your first center European research and development in Munich, Germany. This installation is designed to support technical collaboration and the adaptation of products to local markets. Although, like Explain The president and CEO he Xiaopeng, the center also focuses on conceptual prototypes through “an ecosystem driven by the focused on intelligent electric vehicles, humanoid robotics and flying vehicles.” The time factor. Xpeng has advanced to his rival byd in the race for local European production. While serial production in Austria should be in full operation next month, ByD plans to start Your production in Hungary Towards the end of the year. And now what. The company Plan Expand local production to other models in the future, including the new Xpeng P7+, described as its “car with AI”. The firm already has a presence in more than 46 countries and regions worldwide since its entry into Norway in 2021, being an example of the hunger that the Chinese automotive industry has by conquer other regionsnot only by export, but also through local manufacturing to grow the brand towards international markets. Cover image | Xpeng In Xataka | From Byd to Xiaomi: all Chinese cars that are already sold in Spain, Europe and those who are coming

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