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With the new increase, the Netflix plan with ads already costs more than what it cost to watch the platform without advertising two years ago

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Netflix has just confirmed a new price increase in Spain. When the platform presented the plan with ads in 2022, it did so as the economic option for those who did not want to pay the full rate. Four years later, as Antonio Ortiz emphasized in Xthat plan with advertising costs more than the old basic plan cost without any type of advertising, which was eliminated in 2023. The new prices. The increase affects the three rates available in Spain. This is how they look: Standard Plan with ads: It goes from 6.99 to 8.99 euros per month, an increase of two euros or close to 29%. Standard Plan without ads: It goes up from 13.99 to 14.99 euros. Premium Plan: Access to four simultaneous screens, 4K resolution and without ads, scale from 19.99 to 21.99 euros, surpassing the barrier of 20 euros per month for the first time. This is the second price increase in less than two years, since in October 2024 the company increased its rates in Spain. The new prices are now active for new users and will apply to current users in the next billing cycle. Ten years reviewing upwards. Netflix arrived in Spain in October 2015. Since then, the evolution of its rates describes a trajectory without exceptions. In 2017 the Standard plan increased by one euro and the Premium plan by two. The same pattern was repeated in 2019 and 2021. In 2022 it introduced the plan with ads at 5.49 euros, and in 2023 it eliminated the basic plan of 7.99 euros to push towards that advertising option. Already in 2021 we were talking about how the Premium plan had risen 50% in four years. It has not stopped doing so: currently it costs 21.99 euros, in 2017 11.99. Almost double in nine years. The paradox of the cheap rate. As we say, when the plan with advertisements arrived in Spain it did so 5.49 euros per month. Subsequently It went to 6.99 euros and now stands at 8.99 euros, which represents a joint increase of around 64% since its launch. That is, Netflix’s cheapest option has gone above what the old Basic plan without ads cost, which remained at 7.99 euros until its final elimination. In other words: whoever today wants to pay as little as possible on Netflix accepts advertising and pays more than what those who had a completely ad-free subscription paid two years ago. Because. The company often justifies these revisions as necessary to sustain investment in content. Netflix plans to allocate about $20 billion to this aspect in 2026, 10% more than in 2025. But there is a very clear reason for these increases to arrive at a fixed and almost biannual cadence: Netflix has more than 325 million global subscribers and previous increases have not caused significant falls in its user base. Put into practice: the plan with ads accumulates more than 190 million monthly active users and represents 55% of new registrations in markets with enabled advertisingaccording to the company’s own data. It is the segment that has grown the most, and also the one that suffers the greatest percentage increase in this last round. The end of the climbs? At the beginning of this month, a court ruling in Italy It could mark a before and after in the relationship between the platform and the continent’s regulators. A court in Rome ruled that price increases applied by Netflix in Italy between 2017 and 2024 are illegal under the national consumer code, which requires specific and advance justification of any price change. Premium subscribers active since 2017 could receive refunds of up to 500 euros and those on the Standard plan, around 250. Netflix has 90 days to notify all those affected through its website and national media, under penalty of 700 euros per day for delay. The judges’ decision is a good blow for the finances of Netflix, which is going to appeal the ruling, and which could affect the platform’s more than 5.4 million subscribers in Italy. The potential bill for the platform could exceed 2 billion euros. The door to similar litigation in other European countries remains open, although the transposition of European Directive 93/13/EEC on which the Italian court’s decision is based varies between legislations. In Spain, for now, it can be applied but a comparable judicial resolution has not yet been reached, although FACUA has filed a complaint before the Ministry of Consumer Affairs, which could also end the platform in court. In Xataka | 29 years later, Netflix has become the television it promised to replace. That’s why Wall Street has punished her

OpenAI swore that ads on ChatGPT were its “last resort.” Now they are your survival plan

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a couple of years ago Sam Altman said that placing ads on ChatGPT was “the last resort for our business model.” Well then, ChatGPT ads are here and OpenAI is sure that it will be the business of the century, one that will generate a whopping $100 billion. what has happened. He leaked it Axios; During a presentation with investors, OpenAI has confirmed its forecasts for the newly released advertising model in ChatGPT. During 2026 they expect to generate 2.5 billion dollars and this will increase in the coming years until reaching 100 billion in 2030. This is the progression they project: 2026: 2.5 billion 2027: 11,000 million 2028: 25,000 million 2029: 53,000 million Why it is important. Advertising has gone from being the last resort of its business model to directly being its business model. OpenAI is losing money at an unsustainable rate and has been making profound changes to be more profitable, such as focus more on enterprise customers, but it may be too late. Advertising is your way to profitability. In other words, your survival depends on this going well. butterfly effect. If it works for them and they achieve their goal, it can change the rules of online advertising. 100,000 million is many millions, enough for Google and Meta’s business to end up being affected. Furthermore, advertising within a chatbot like ChatGPT can be much more profitable because the user says in a much more direct and detailed way what they are looking for. On the other hand, advertising on Instagram or Google Ads requires work to collect data to guess the user’s tastes. If it doesn’t work for them, the outlook looks bad for the technology sector. We talk about the most valuable private company in the world and Its possible bankruptcy can cause a domino effect that freezes investments and punctures the expectations placed on AI. Users. To achieve these numbers, OpenAI estimates that it needs its weekly user base to reach 2.75 billion by 2030. Right now ChatGPT has 900 million weekly active usersthat is, they have to triple them in four years. We talked about ChatGPT having to be at the level of WhatsApp or YouTube. There is already 6 billion people with internet accessAs far as there are users, the question is whether it is feasible for OpenAI to attract almost half of them. The mass adoption of AI is already in a more mature phase and, although it is the most used, ChatGPT is no longer the pretty girl; Now it coexists with equally capable competitors and most importantly: The image of the company has been eroding. The double edge of advertising. Advertising can be tremendously lucrative for OpenAI, but it puts user trust at risk, and that is just what they need to fulfill their plans. We have normalized seeing ads everywhere, but having them appear in a conversation with a chatbot threatens to erode their main promise: to be assistants that respond solely to the user’s interest, and not to the commercial priorities of those who pay to advertise. Two things can happen here: that the rest of the AI ​​companies jump on the bandwagon and we normalize that the free versions have ads (the ideal scenario for OpenAI), or that OpenAI is left alone and people end up going to other ad-free chatbots. Anthropic said it would not advertisewe will see if in a few years they continue to maintain it. Image | Xataka In Xataka | Before, advertising was to monetize. Now it is to punish you and YouTube has taken it to the extreme

We stopped watching traditional television because of advertising, but YouTube is willing to recover it with unstoppable ads

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A few days ago, YouTube users in smart TVs They began to notice something that many thought they had left behind forever: unskippable 90-second ads in the middle of forty-minute videos. YouTube had promised in March that non-skippables would be 30 seconds long, but the limit has tripled in a matter of weeks. You see the ads. On March 2, YouTube released a statement announcing the global arrival of 30-second non-skippable ads for those watching the platform on connected TVs. More people than ever are using YouTube in the living room, and advertisers want formats that look like traditional television. Only five weeks later, things began to change: this April 7, several users began to publish on the r/YouTube subreddit 90-second ad screenshots, triple the advertised maximum, which could not be omitted in any way. Some media They collected part of the reactions of the spectators, which ranged from fury to inevitable resignation. YouTube’s response. The platform assured that those 90-second ads were not intentional and that it was “investigating” what had happened. The same source published a survey in January in which 87% of more than 8,600 people questioned claimed to have received non-skippable ads lasting more than 30 seconds, and almost a third said they had seen them exceed two minutes. Paradoxically, in 2017 YouTube removed 30-second non-skippable ads considering them precisely “a relic of traditional television.” The accounts come out. YouTube generated 40.4 billion dollars in advertising revenue in 2025. A figure that exceeds the combined sum of Disney, NBCUniversal, Paramount and Warner Bros. Discovery, which together earned 37.8 billion. The same firm went so far as to declare YouTube “the new king of all media” by estimate its total income at around 62,000 million a year. And it’s not just a matter of raw money: according to NielsenYouTube took over 12.7% of all television viewing time in the US in December 2025, compared to 9% for Netflix. The gap between the two has widened in recent months. More people watch YouTube on TVs than any other screen, and the AI ​​system Google uses to decide which ad format to show (including bumpers 6-second spots, 15-second spots, and the new 30-second non-skippable ones) now have data to decide when a viewer is comfortable enough to tolerate a long ad break. And if you don’t want ads… Anyone who wants to avoid ads has a way out: YouTube Premium, at 13.99 euros per month. There is no middle option, no setting that allows you to opt for shorter or less frequent ads. According to Google itselfthere is no setting to turn off the 30-second format without a paid subscription. The thing is that not even Premium is what it used to be: some service levels include certain types of ads. It is the same pattern that the greats followed streamers: Netflix launched its tier with advertising in 2022; Disney+ followed suit shortly after. “Pay more to see fewer ads” is no longer a promise of digital platforms, it is their business model. What differentiates YouTube from other streaming platforms is that it is not a paid service that has added a free tier with advertising; It is a free platform that has built an advertising business of such magnitude that it can now afford to behave as if it were traditional television. The 90-second ads are another test for Google to discover how far the user’s tolerance can go before they change services or agree to pay. In Xataka | YouTube knows it has a problem with AI “slop” for kids. It turns out that the main culprit is YouTube

There are people modifying their router so that ads stop appearing on their refrigerator

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A man had to install an ad blocker directly on his router to stop his $1,400 refrigerator from showing ads. They tell it in the Wall Street Journal and, although it sounds absurd, it is just one of the experiences of those affected by the questionable decision that Samsung made a few months ago. What has happened? Samsung Family Hub refrigerators (those with a screen built into the door) began showing ads in September last year. Samsung admitted itconfirming that it was a pilot program for some users in the United States. Six months later, the ads are still appearing, some showing Samsung consumables like water filters, but others are third-party ads and in some cases they are full screen. Samsung says that the latter appear when the browser is opened and that it cannot control them. The problem of the official solution. Samsung allows you to remove ads from its refrigerators, but be careful because there is a catch. The advertising is integrated into a widget that also displays news, weather and calendar. To remove them, you have to delete the entire widget and there are users who do not want to lose it. The unofficial solution. Brian Bosworth is one of those affected by this decision, but he refused to give up the widget because he found it very useful, so he took the long route: he logged into his router, installed ad-blocking software, and made sure his refrigerator was included in the filter. Result: You keep the widget and don’t see ads. Discomfort. There are owners who feel directly deceived by this situation. They paid $1,400 for a premium appliance and now it has been turned into an advertising panel, all without their prior consent. One of them wants to return the refrigerator and has said that he will not buy any Samsung device again, which leads one to wonder if Samsung has correctly calculated the benefit of this decision. Making things worse. Cases like this are one more example of the drift that the internet and digital services are taking. It’s what was coined as ‘enshittification’which translated would be something like shit. It is a deliberate degradation of products and services that responds to an economic objective. Advertising is one of the forms of this degradation and we have seen it flood all types of services such as Netflix, YouTube, Prime Video, Instagram and even apps to control home cameras. We didn’t expect to see it also in refrigerators, but that’s the way things are. Image | Xataka In Xataka | “I take things that are good and make them worse”: Norway has a plan to reverse the decline of the entire Internet

If ads made with AI seem horrible to you and position you against the brand, you are not alone: ​​science supports you

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“The most profitable ad in Pepsi history.” The most voted comment in YouTube of the ad generated with AI by Coca-cola for Christmas 2025 suggests something: a popular rejection of advertising made with AI. Is this true? A new study from the University of Zaragoza on the effect of artificial intelligence on advertising points in that direction. The researchers’ conclusion is that customers avoid services advertised with AI-generated images, especially in companies that offer pleasurable experiences—such as hotel vacations—or that force high-involvement decisions. The reason? Artificially generated images are interpreted as unreliable. Its four authors explain to Xataka that “consumers value real images more because they show a faithful image of the product or service and they distrust companies that use images created with AI because they seem less professional or hide reality.” However, recent studies show that images created with AI can be equally effectiveand easier for companies to obtain, especially when consumers do not know that they are not real, they clarify. What AI gives you, AI takes away Using AI in an advertisement conveys a feeling that “the brand makes little effort, especially in luxury and beauty brands,” explains Lucía Caro Castaño, professor at the Department of Marketing and Communication at the University of Cádiz. After the Christmas controversy, Coca-Cola was forced to share how did you make the announcement to show “all the effort and investment it had required in terms of people.” Caro points to savings in personnel as one of the reasons why content made with AI generates disgust. Coca-Cola has recognized The Wall Street Journal that producing your typical Christmas advertisement has gone from needing a year to a month, recognizing savings in costs and time. However, the creation of spot forced to enormous human work to fine-tune AI-generated images. Coca-Cola is not the only company that has discovered the advertising limitations of AI. Dell share your experience: “We’re very focused on getting the most out of a device’s AI capabilities, but what we’ve learned this year, especially from a consumer perspective, is that they don’t buy based on AI. In fact, I think AI probably confuses them more than it helps them understand a specific outcome,” argued a few months ago Kevin Terwilliger, Chief Product Officer at Dell. There are several reasons for this rejection of advertising AI: the feeling of “already seen”, which penalizes the lack of originality and creative effort; and the perception of “dehumanization” transmitted by excessively robotic content, explains Patricia Coll, doctor in Communication and professor at EAE Business School. Diana Gavilán, professor of Marketing at the Complutense University of Madrid, highlights the benefits of AI in automatable tasks in advertising and digital marketing: “The problematic thing is when it replaces a human. If a robot serves me but you want to convince me that it is like a human, there is a drop in confidence.” According to researchers at the University of Zaragoza, their study shows that real images are particularly effective when it comes to a product or service with high involvementthat is, the consumer wants faithful images when the decision they make is important. Real images are also better than those generated with AI to publicize hedonistic products or services because they allow “a better assessment of what the personal experience will be like.” On the other hand, when the products are utilitarian and low-involvement, images generated with AI are effective. In some sectors it is advisable to use commercial images made with AI, such as schools and social entities to avoid showing real children to protect their privacy, scientists highlight. The professor of Marketing at the University of Alicante, Ana Belén Casado, adds that not all consumers or all brands reject AI: “It depends a lot on the type of product, good, service or idea that is being marketed and the differential value proposition of each brand.” For Gavilán, AI is like the Thermomix: a tool with which you don’t do everything in the kitchen, “but you can use it and it is at your disposal, depending on how you use it, it will be better or worse.” In his opinion, the Coca-Cola ad was “a strategic mistake” for wanting to make the same old ad with AI instead of making a different story with that technology. Brands taking a step back with AI? Before Coca-Cola, the clothing brand H&M had already launched a campaign with real models and “digital twins” generated with AI. Although all images generated by AI are labeled so as not to confuse them with real ones and the models have image rights Regarding his digital copy, Caro highlights that “we do not know exactly what this contract has been like in terms of the rights to his own image that exceed those models, nor will it affect photographers and the rest of the workers who make these campaigns possible.” This innovative campaign was quite small, around a line of denim clothing, and the head of AI at the Swedish multinational, Linda Leopoldleft the company shortly after the campaign. “We don’t know where H&M will continue next, especially with all the controversy generated,” says Caro. Gavilán’s vision is that AI will continue to be implemented and that it will be applied more in areas “where it is very relevant.” Despite his water and energy consumptionthe environmental NGO WWF in Denmark launched a campaign titled “The hidden cost” in April 2025 to denounce the environmental impact of eleven different products. It was made entirely with AI. In Spain the first advertising agency focused on AI, AI::gencyhas worked with brands such as Nissan, Seat, Cushla and Ebro. Other brands have chosen publicly reject the AI. In his campaignWhy don’t we get on the AI ​​bandwagon?” in February 2024, the browser Vivaldi announced that it would not be incorporating AI “for the time being.” The reasons given by the company were copyright and privacy violations, as well as “plausible-sounding lies” generated by AI. At the advertising level, doveUnilever’s personal care brand, has … Read more

Today its app has more than 6,000 million downloads and is still free and without ads

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There is software so good that it is difficult to believe that it is free because it constitutes an almost anachronistic technological rarity: an echo of that Internet that no longer exists, where valuable information ran through forums far from ruthless algorithms and the perennial interest in monetizing everything. VLC is probably the most extreme case: a free, ad-free, all-terrain player without a corporate owner that has been essential for anyone who watches videos for almost three decades. In figures. Some data that show the impressive evolution of the project in these 30 years: At CES 2025VLC announced two things: the arrival of AI subtitles and that the figure had risen to 6 billion downloads. In March 2024, the official download figure It was 5,000 million. Of those 6 billion downloads, 4.8 billion correspond to Windows. MacOS is much further away, with 380 million, according to data from the VideoLAN statistical system. The beginnings were difficult: in 2009 and after more than a decade of development, version 1.0.0 of VLC was published. A university project. VLC was born in 1996 at the École Centrale Paris, one of the great French technical schools. The VIA Centrale Réseaux computer club wanted to modernize the campus network, an outdated LAN that made any transfer very slow, but needed a technical argument to justify it. The solution was develop an application to broadcast and display network video that would consume enough bandwidth to make the update inevitable. More specifically, there were two programs: the VLS server (VideoLAN Server) and the VLC player client (VideoLAN Client). They were designed with a modular architecture to be able to adapt them to different operating systems without rewriting the entire code, something they would appreciate later. In 1998 they achieved the first successful broadcast and playback in MPEG-2 format. The liberation of being open source. In the beginning, VLC belonged to the university in a closed way, but the students struggled for years to convince the institution to release the project. In 2001, got it: Obtained the free and open source software license GNU General Public License. This decision was a turning point, a real catalyst for everyone from around the world to contribute, going from a university project to something in the community. Of course, when the Free Software Foundation published the new GPLv3, VLC did not update for a practical matter: I had too many collaborators and libraries to get the yes and along the way I would probably have worsened their compatibility. Goodbye to the Ecole. In 2009, VLC graduated from the École Centrale Paris and completely disassociated himself from the academic organization. Since then it has been managed by a non-profit organization, the VideoLAN Organization and which has one of the people who started the project as president, Jean-Baptiste Kempf. It was not a bed of roses. In 2010, VLC arrived on the Apple App Store, but a few months later He was removed due to problems with his license.. Its license at the time, GPLv2, required that the software be completely free of restrictions, something incompatible with Apple’s distribution conditions. The team had to relicense the VLC engine with a more permissive license (LGPL) compatible with App Store policies. Of course, it was a long and legally tortuous process (it required the consent of its authors). VLC finally returned to the Apple store in 2013. Advertising? No, thanks. VLC is free and has no ads by philosophy, as Kempf tells it in this video. For its co-creator, money can be a prison, a limitation if it becomes his main objective. In short: monetizing the most important thing means that the software and its users take a backseat. And there has been no shortage of offers. When we asked Jean Bastiste Kempf for these offers, he confirmed it to us: “We received several offers to buy VLC or to receive millions a year, but that meant adding some type of crapware either adware on users’ computers (changing the home page, inserting ads on web pages, toolbars, etc…), and we reject it. Basically, even if everyone does it, it’s making everyone’s life worse. It’s unethical, and we didn’t do it.” He summed up his philosophy in one sentence: “the search for money cannot be done at any price.” Your business model. The million dollar question if VLC does not have ads or charge a subscription or have premium payment options is: how does it make money? Essentially, in two ways: through donations from its users and with VideoLabsa business branch that has first class clients like Microsoft, Acer or Amazon. Despite its enormous volume of downloads, VLC maintains a light structure, since it is supported by a community of volunteers. In Xataka | 16 years ago a student from Barcelona was looking for an easy way to edit PDFs. The website he created is one of the most viewed on the internet Cover | Ibrahim Boran and By Axelle Manfrini (Wikipedia)

The subscription to avoid ads is now official in Europe

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The rumors had been circulating for a long time.but now we are no longer talking about speculation. Meta has confirmed that the ads will come to WhatsApp. The company thus introduces advertising in the most used messaging application in the world and, at the same time, opens the door to an alternative for those who prefer to avoid them: a subscription that will allow you to eliminate advertising from your mobile phone itself with a few touches. The change is not minor. In fact, everything indicates that we are facing one of the most important turns in the history of the platform. WhatsApp with advertising: what changes. With official confirmation on the table, the immediate question is where these ads will appear and to what extent they will alter the user experience. As explained by the company itself on its help pageadvertising will not invade private conversations. Ads will be displayed only in states and channels, while “personal messages and calls” will remain ad-free. In other words, the most intimate spaces of the application will remain intact, while advertising will be concentrated in the areas closest to public or shared content. How to remove WhatsApp ads. With the arrival of ads, another question inevitably arises: how to prevent them from appearing. If we do not want promotional messages to sneak between the states or the channels we follow, the only way will be to pay. Meta has chosen to introduce a subscription that will allow you to recover an ad-free experience within the application. It is a strategy that fits with the movement that the company has already started on Facebook and Instagramwhere it offers ad-free versions in exchange for a monthly payment. WhatsApp subscription. This is where the option to remove ads comes into the picture. According to the company, this subscription will be available in the European region, although not all users will be able to activate it automatically from the first moment. In order to subscribe, it is necessary to meet two conditions: have the WhatsApp account linked to the Meta account center and be over 18 years of age. The process to activate the subscription is done from the application itself and follows these steps: In WhatsApp, tap Settings > Account. Go to Ad Preferences for States and Channels and select No Ads. In the Account Center, tap Ads Preferences > Subscribe for ad-free use. Press Continue with subscription. Review the subscription and tap Continue > Continue Payment. Tap Pay Now to complete your payment through the Apple App Store or Google Play Store. Tap Close after seeing the confirmation screen. How much does a WhatsApp subscription cost?. The price is, without a doubt, one of the most relevant aspects, and for now it remains surrounded by some uncertainty. In our tests from Spain, the option to activate the subscription is not yet available, something that could be explained by a gradual rollout that Meta would be carrying out in phases. With a WhatsApp account linked to the account center, it is currently only possible to activate the subscription without ads on Facebook and Instagram, with a price of 5.99 euros per month for one account and 4 euros per month for each additional account if the management is done from a web browser. The specialized site WABetaInfo, a regular source to follow WhatsApp news, points out that the payments of this subscription will be monthly. As explained, the price may vary depending on the platform and the user’s location. Those who subscribe from Facebook.com or Instagram.com usually pay around 3 euros per month to remove ads, while doing so through the Apple App Store or Google Play Store would raise the figure to about 4 euros per month. It is advisable to take this information with caution. For our part, we have written to Meta to try to confirm the details and clarify what the final price will be. What happens to the privacy of chats. The arrival of advertising also raises another obvious question: what happens to the privacy of conversations. At this point, WhatsApp insists that the operation of the platform does not change. Messages are still protected by end-to-end encryption, meaning no one outside the conversation can access their content. As Meta explains, ad targeting will be based on limited signals, such as language, country, or user interaction with other ads within the platform. The conversations, at least on paper, will remain private. Images | Goal In Xataka | We already know how ads will work on ChatGPT. We have bad and not so bad news

We already know how ads work on ChatGPT. If you don’t like them, go to checkout

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He who warns is not a traitor. From December 2026 ChatGPT hidden code showed the imminent arrival of advertising. It’s something that has just become a reality. OpenAI recently published that it is already testing ads in the United States, something that will affect all users of the free version and some of the paid version. Announcements come to ChatGPT. USA firstbut no one will be free of them. The ads have officially arrived for the free version of ChatGPT and the Go plan. Taking into account that the cost of Go is 8 euros per month, the debate is revived as to whether a paid app is legal or not to have advertising load. Users of the Plus and Pro plans are saved from ads. At the moment, they are in the testing phase, hoping that they will reach the rest of the world in the coming months. Because. Because OpenAI needs moneyit’s that simple. The company’s accounts are not working out, and it stands out in its press release that in order for ChatGPT to continue improving and offering free features, it is necessary to start showing ads. If you want to use ChatGPT for free without any type of advertisement, it will be possible, in exchange for limiting the number of free daily messages. How ads influence responses. They don’t, according to OpenAI. The responses will continue to be oriented to the user’s demands and the training we have done on the model. Ads will always be labeled as sponsored content, and visually separated from the GPT response itself. If you’re wondering how the ads you’ll see will be selected, according to OpenAI they will match ads sent by companies to conversation topics. If you’re searching for a recipe, you may be shown food-related ads. About privacy. Advertisers will not have access to our chats, history or personal data. They will only receive information about the performance of their ads. Products from sensitive categories related to politics or health may also not be advertised. Likewise, from the app’s own settings, we can configure whether we want to personalize the ads (whether our history and chats are used to improve the suggestions or not). The party is over. Advertisements on ChatGPT were simply unavoidable. The key now is whether OpenAI, faced with Antrophic’s explicit refusal to introduce advertising in Claude and a Google that can afford not to depend on it, will be able to integrate ads without degrading the product or breaking the perception of neutrality. Image | OpenAI In Xataka | ChatGPT pretends to know everything even when it has no idea. Stanford University believes it has the solution

OpenAI is very clear that ads on ChatGPT are going to work. So much so that they are going to charge more than TV for them, according to The Information

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A few days ago we knew that OpenAI was going to draw up a plan to insert advertising in ChatGPT. Now, according to they point Sources from The Information, the company is already establishing the rates that it is going to start charging advertisers, and the truth is that they are going to give something to talk about. The media shares that OpenAI asks for approximately $60 per 1,000 impressions (CPM), a very high figure when compared to other media, including television. The problem is that OpenAI does not yet offer anywhere near the same measurement tools as Google or Meta. The price thing. The figure of 60 dollars is at NFL levels, according to reflects Gennaro Cuofano, founder of The Business Enquineer. OpenAI has not yet specified what data it will provide to advertisers, only that it will be “high level”, so there is some skepticism if we take into account that companies like Meta and Google allow us to track very specific and detailed metrics when we see an ad through their platforms. Vender access, without results. The company is betting for capitalizing on its audience of more than 400 million users before building the necessary infrastructure to offer this type of service. As Cuofano details, it’s about “selling reach now, building attribution later,” similar to what Facebook did in 2010, when it had a massive, fast-growing audience and opted for ads without yet an advanced metrics infrastructure. Time has ended up proving Zuckerberg’s platform right, but we will have to wait to see if the move is worth the same to OpenAI. Nfinancial need. The strategy can also be seen as an attempt by OpenAI to reverse the economic situation through which it passes. And as we knew through internal documents, the company projects operating losses of $74 billion by 2028, driven largely by AI operational costs. The idea is that the ads appear in the coming weeks only for free and download users. Go plan in the United States, while Plus, Pro, Business and Enterprise subscriptions will be free of advertising. OpenAI affirms that the ads will not influence the chatbot’s responses and that it will never sell conversation data to advertisers, in addition to avoiding sensitive topics such as mental health or politics. And now what. OpenAI will now have to demonstrate that it can scale this model beyond experimental budgets. And to scale a platform towards revenues that exceed tens of billions of dollars in advertising, it will be necessary to build a very solid measurement infrastructure and establish relationships with advertising agencies that it does not have now. It remains to be seen if the same promises that feed your ecosystem of products also allow them to build an advertising ecosystem as large as Google, Meta or Amazon have demonstrated in recent years. Cover image | OpenAI In Xataka | “The assemblies are not going to be done by AI”: we talk to the kids who have become carpenters, truck drivers and tinkerers

ChatGPT urgently needs its users to start paying money. Solution: put ads on them

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It was inevitable. OpenAI has confirmed that is going to start testing ads on ChatGPT. The test will begin in the United States with users of free plans, those who have ChatGPT Plus, Pro or Enterprise are exempt for the moment. It is a movement that marks the beginning of a reality that was seen coming: The user experience of free AIs is about to get worse. All for the AGI. Through your X profileOpenAI has shared what those ads will look like and is striking in the heading of its “advertising principles.” Here they say their mission is “to ensure that AGI benefits all of humanity; our pursuit of publicity always supports that mission and makes AI more accessible.” how he jokes Pedro Domingos in Xit seems that the AGI was actually “Ad-Generated Income”, that is, “Income generated by advertising.” Where I said I say…. The AGI is becoming the excuse for everything. To find the true reasons behind this decision, it is enough to look at OpenAI numbers. Or also we can go back to 2024when Sam Altman said that ads on ChatGPT are “the last resort for our business model.” Saying that everything is part of a plan for the benefit of humanity is better than admitting that the AI ​​race is very expensive and OpenAI desperately needs to monetize its AI. This sounds familiar to us. The situation is quite reminiscent of the case of Netflix, which In 2020 he flatly refused to advertising, stating that it was a way to “exploit users” to two years later launch your plan with ads. Since then the streaming experience began to deteriorate and everything indicates that we are at the beginning of exactly the same thing happening with AI. Advertising as punishment. Before, ads were a way to generate income. Today they also function as a pressure tool to push users to pay a subscription. This is what we find on YouTube or Spotify, where the bombardment of ads is constant, repetitive and very intrusive. We pay to end the torture. Objective: subscriptions. ChatGPT has 1.8 billion users, but the reality is that only 5% are subscribed to one of their payment plans. How to increase this figure? If we don’t subscribe ourselves, maybe a few ads will convince us. OpenAI has been the first, but there are also rumors that Google will integrate ads into Gemini. The AI ​​party does not pay for itself, it is a matter of time. There is a loophole. If the big chatbots turn their free versions into a minefield of ads, we will always have the option of use local models such as DeepSeek, Mistral, Llama or ChatGPT itself. Here we get rid of token limits, queues and also ads. The bad part is that the performance is usually lower than the cloud and it also has fewer integrations. Time will tell if they end up being a better alternative. Image | OpenAI In Xataka | Generative AI opens its gap between those who focus on it locally and those who focus on the cloud. There is room for both

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