ads

We already know how ads work on ChatGPT. If you don’t like them, go to checkout

by

He who warns is not a traitor. From December 2026 ChatGPT hidden code showed the imminent arrival of advertising. It’s something that has just become a reality. OpenAI recently published that it is already testing ads in the United States, something that will affect all users of the free version and some of the paid version. Announcements come to ChatGPT. USA firstbut no one will be free of them. The ads have officially arrived for the free version of ChatGPT and the Go plan. Taking into account that the cost of Go is 8 euros per month, the debate is revived as to whether a paid app is legal or not to have advertising load. Users of the Plus and Pro plans are saved from ads. At the moment, they are in the testing phase, hoping that they will reach the rest of the world in the coming months. Because. Because OpenAI needs moneyit’s that simple. The company’s accounts are not working out, and it stands out in its press release that in order for ChatGPT to continue improving and offering free features, it is necessary to start showing ads. If you want to use ChatGPT for free without any type of advertisement, it will be possible, in exchange for limiting the number of free daily messages. How ads influence responses. They don’t, according to OpenAI. The responses will continue to be oriented to the user’s demands and the training we have done on the model. Ads will always be labeled as sponsored content, and visually separated from the GPT response itself. If you’re wondering how the ads you’ll see will be selected, according to OpenAI they will match ads sent by companies to conversation topics. If you’re searching for a recipe, you may be shown food-related ads. About privacy. Advertisers will not have access to our chats, history or personal data. They will only receive information about the performance of their ads. Products from sensitive categories related to politics or health may also not be advertised. Likewise, from the app’s own settings, we can configure whether we want to personalize the ads (whether our history and chats are used to improve the suggestions or not). The party is over. Advertisements on ChatGPT were simply unavoidable. The key now is whether OpenAI, faced with Antrophic’s explicit refusal to introduce advertising in Claude and a Google that can afford not to depend on it, will be able to integrate ads without degrading the product or breaking the perception of neutrality. Image | OpenAI In Xataka | ChatGPT pretends to know everything even when it has no idea. Stanford University believes it has the solution

OpenAI is very clear that ads on ChatGPT are going to work. So much so that they are going to charge more than TV for them, according to The Information

by

A few days ago we knew that OpenAI was going to draw up a plan to insert advertising in ChatGPT. Now, according to they point Sources from The Information, the company is already establishing the rates that it is going to start charging advertisers, and the truth is that they are going to give something to talk about. The media shares that OpenAI asks for approximately $60 per 1,000 impressions (CPM), a very high figure when compared to other media, including television. The problem is that OpenAI does not yet offer anywhere near the same measurement tools as Google or Meta. The price thing. The figure of 60 dollars is at NFL levels, according to reflects Gennaro Cuofano, founder of The Business Enquineer. OpenAI has not yet specified what data it will provide to advertisers, only that it will be “high level”, so there is some skepticism if we take into account that companies like Meta and Google allow us to track very specific and detailed metrics when we see an ad through their platforms. Vender access, without results. The company is betting for capitalizing on its audience of more than 400 million users before building the necessary infrastructure to offer this type of service. As Cuofano details, it’s about “selling reach now, building attribution later,” similar to what Facebook did in 2010, when it had a massive, fast-growing audience and opted for ads without yet an advanced metrics infrastructure. Time has ended up proving Zuckerberg’s platform right, but we will have to wait to see if the move is worth the same to OpenAI. Nfinancial need. The strategy can also be seen as an attempt by OpenAI to reverse the economic situation through which it passes. And as we knew through internal documents, the company projects operating losses of $74 billion by 2028, driven largely by AI operational costs. The idea is that the ads appear in the coming weeks only for free and download users. Go plan in the United States, while Plus, Pro, Business and Enterprise subscriptions will be free of advertising. OpenAI affirms that the ads will not influence the chatbot’s responses and that it will never sell conversation data to advertisers, in addition to avoiding sensitive topics such as mental health or politics. And now what. OpenAI will now have to demonstrate that it can scale this model beyond experimental budgets. And to scale a platform towards revenues that exceed tens of billions of dollars in advertising, it will be necessary to build a very solid measurement infrastructure and establish relationships with advertising agencies that it does not have now. It remains to be seen if the same promises that feed your ecosystem of products also allow them to build an advertising ecosystem as large as Google, Meta or Amazon have demonstrated in recent years. Cover image | OpenAI In Xataka | “The assemblies are not going to be done by AI”: we talk to the kids who have become carpenters, truck drivers and tinkerers

ChatGPT urgently needs its users to start paying money. Solution: put ads on them

by

It was inevitable. OpenAI has confirmed that is going to start testing ads on ChatGPT. The test will begin in the United States with users of free plans, those who have ChatGPT Plus, Pro or Enterprise are exempt for the moment. It is a movement that marks the beginning of a reality that was seen coming: The user experience of free AIs is about to get worse. All for the AGI. Through your X profileOpenAI has shared what those ads will look like and is striking in the heading of its “advertising principles.” Here they say their mission is “to ensure that AGI benefits all of humanity; our pursuit of publicity always supports that mission and makes AI more accessible.” how he jokes Pedro Domingos in Xit seems that the AGI was actually “Ad-Generated Income”, that is, “Income generated by advertising.” Where I said I say…. The AGI is becoming the excuse for everything. To find the true reasons behind this decision, it is enough to look at OpenAI numbers. Or also we can go back to 2024when Sam Altman said that ads on ChatGPT are “the last resort for our business model.” Saying that everything is part of a plan for the benefit of humanity is better than admitting that the AI ​​race is very expensive and OpenAI desperately needs to monetize its AI. This sounds familiar to us. The situation is quite reminiscent of the case of Netflix, which In 2020 he flatly refused to advertising, stating that it was a way to “exploit users” to two years later launch your plan with ads. Since then the streaming experience began to deteriorate and everything indicates that we are at the beginning of exactly the same thing happening with AI. Advertising as punishment. Before, ads were a way to generate income. Today they also function as a pressure tool to push users to pay a subscription. This is what we find on YouTube or Spotify, where the bombardment of ads is constant, repetitive and very intrusive. We pay to end the torture. Objective: subscriptions. ChatGPT has 1.8 billion users, but the reality is that only 5% are subscribed to one of their payment plans. How to increase this figure? If we don’t subscribe ourselves, maybe a few ads will convince us. OpenAI has been the first, but there are also rumors that Google will integrate ads into Gemini. The AI ​​party does not pay for itself, it is a matter of time. There is a loophole. If the big chatbots turn their free versions into a minefield of ads, we will always have the option of use local models such as DeepSeek, Mistral, Llama or ChatGPT itself. Here we get rid of token limits, queues and also ads. The bad part is that the performance is usually lower than the cloud and it also has fewer integrations. Time will tell if they end up being a better alternative. Image | OpenAI In Xataka | Generative AI opens its gap between those who focus on it locally and those who focus on the cloud. There is room for both

OpenAI will start placing ads on ChatGPT. We already know who this first test will reach

by

For years, ChatGPT It has functioned as one of the most accessible gateways to artificial intelligence, an assistant that many people use daily without a subscription. That model, which helped popularize generative AI at a speed that is difficult to match from the end of 2022is now beginning to show its limits. Maintaining that promise of mass access has an increasing cost, and OpenAI has decided to explore an avenue that had been on the table for some time: will start testing ads in the chatbota movement that puts back on the table how the AI ​​we use every day is financed. ChatGPT is about to change. OpenAI says that ads will only be shown on the free and Go plans, while users of ProBusiness and Enterprise will be left out. The decision introduces a clear separation between plans aimed at the general public and those designed for professional or business use. As we can see, in this pilot, advertising is associated with the cheapest access levels, while higher subscriptions maintain an ad-free experience. This is what ChatGPT ads will look like Where the advertising will appear. There are also details on how advertising will be integrated into the user experience. In this first phase, ads will appear at the end of ChatGPT responses when there is a sponsored product or service related to the ongoing conversation, always separated from organic content and, as the company promises, clearly labeled. Therefore, we should be able to know why we are seeing that specific ad and we will have the option to hide it. What about conversations. Along with the announcement of this test, OpenAI wanted to establish in writing the principles that, according to the company, will guide its advertising approach. It insists that ads will not influence ChatGPT responses, which will continue to be optimized based on what is most useful to the user, and emphasizes that conversations will not be shared or sold to advertisers. It also promises control: we can disable personalization and delete data used for ads. For adult users only. Not all users or all conversations are included in this test. The firm points out that the ads will only be shown to adults who are logged in, and that both accounts in which the user indicates, or the system estimates, that he or she is under 18 years of age, as well as content linked to sensitive areas, will be excluded. Health, mental health and politics are among the topics prohibited from appearing in advertisements. Someone has to pay for AI. Generative AI has become an extremely expensive technology to operate, while, as is often the case with services with a massive free plan, converting those users into subscribers is not easy, even with cheaper paid plans. OpenAI earns revenue from subscriptions and its API for developers, and in that context testing ads fits as one of the ways the company puts on the table to expand revenue without closing access. The financial hole. The economic context is best understood by looking at the numbers published at the end of 2025. According to financial documents seen by The Wall Street JournalOpenAI assumes that it will continue to accumulate very high losses for several years before achieving significant profits towards the end of the decade. The projection for 2028 is even more demanding, with operating losses that would reach $74 billion, driven mainly by the cost of computing. The competition is getting fiercerz. Added to this financial pressure is a competitive context much more demanding than that of ChatGPT’s first months. OpenAI’s initial leadership is no longer as undisputed as in 2022 and 2023, with rivals such as Google with Gemini and Anthropic with Claude reinforcing its offer and gaining presence. Staying ahead requires constant investment, not only in research, but also in infrastructure and operational capacity. The announcement does not close the debate, it opens it. OpenAI insists that this is a limited test with no long-term commitments, but the simple fact of introducing advertising sets a precedent. It remains to be seen if this model is limited to the United States or if it ends up spreading to other markets, and how users react to this change. Ultimately, the question is broader and affects the entire industry: who pays the real cost of artificial intelligence that aspires to be in the hands of everyone. Images | OpenAI In Xataka | If we ask Spaniards how they feel about AI, the answer is simple: more productive

For years, TV ads have been louder without violating any laws. Spain has decided that this is over

by

A common experience among millions of viewers: you are watching your favorite series at a comfortable volume when an advertising block bursts in, forcing you to rush headlong towards the remote control. This calculated shock could have its days numbered in Spain thanks to quantifiable technical criteria to monitor the sound level of advertisements. The law. The National Markets and Competition Commission has established for the first time a series of criteria so that the sound level of the advertising blocks does not exceed that of the programs, according to the agreement INF/DTSA/083/25 published on November 20, 2025. The regulations extend the regulation that from summer 2025 DTT governs the entire audiovisual ecosystem: video streaming platforms such as YouTube and on-demand services, music applications such as Spotify, pay television and conventional and digital radio stations. The regulator warns that non-compliance constitutes a minor infraction with penalties that can reach 200,000 euros in serious cases. The technical deception: dB vs. LUFS. The advertising industry has for decades exploited a fissure in the traditional measurement of sound. Conventional decibels record the electrical amplitude of the signal, but ignore a crucial factor: how the human brain processes that sound information. Two recordings may register identical values ​​on a traditional peak meter, and yet one is perceived as noticeably louder than the other. The secret is in the frequency composition. Our auditory system responds unevenly depending on the pitch: mid frequencies (especially between 1 and 4 kHz, where the human voice is concentrated) are much more audible to us than deep bass or extreme treble. This physiological characteristic allows advertisers to create messages that sound louder without violating technical decibel limits. The birth of the LUFS. The solution came when the International Telecommunication Union published the ITU-R BS.1770 standardadopted in August 2010 by the European Broadcasting Union. This system introduces the LUFS (Loudness Units relative to Full Scale), which integrate a weighting filter K that mathematically replicates the sensitivity of the ear. The result: a measurement that reflects actual perception, not just electrical power. Spain aligns itself with Europe. He Royal Decree 250/2025approved in March, established for the first time an objective parameter for Spanish DTT: -23.0 LUFS with a tolerance of ±1.0 LU (Loudness Unit). This figure is not arbitrary, but coincides exactly with the normalized value that the European Broadcasting Union has been recommending since 2010. The CNMC has now taken the next step and has extended these criteria beyond traditional television. Implementation. The Spanish regulator has opted for a gradual approach. The CNMC does not require platforms to reencode millions of hours of historical content immediately. The document allows operators to adopt “technical criteria that offer an equivalent level of protection”, a flexible formula that recognizes the characteristics of each medium. But implementation faces complex obstacles. While traditional television networks control every second of broadcast from a production room, the streaming It works with distributed architectures where advertising is dynamically inserted through programmatic systems. YouTube, for example, hosts content generated by millions of users with disparate equipment, from professional studios to smartphones. Technically monitoring each ad inserted in real time in this tangle becomes a considerable logistical challenge. Photo of Vadim Babenko in Unsplash / Elyas Pasban in Unsplash

OpenAI and Google deny that they are going to put ads in ChatGPT and Gemini. The reality is that accounts do not come only with subscriptions

by

What AI has a profitability problem It is something well known. All you have to do is look at the OpenAI accounts, which in the last consolidated quarter lost a whopping $11.5 billion. The subscriptions were presented as a way to monetize chatbotsbut ChatGPT barely has 5% of the total users on one of your payment plans. The numbers do not come out and, although companies deny it, the shadow of advertising hangs over AI. what’s happening. Rumors that some very popular chatbots are integrating ads are intensifying in recent days. First they began to circulate alleged screenshots of an ad on ChatGPT and later a media specialized in advertising claimed that Gemini will have announcements in 2026. Companies deny it. Google has been quick to deny the information, ensuring that Gemini has no ads and “there are currently no plans in place to change it.” What stands out above all is that “currently”, which continues to leave the door open to include advertising in the future. For its part, OpenAI has come out to deny it ensuring that what appeared in that screenshot “was either not real or it was not an advertisement.” What was seen was a suggestion to connect the account of Target, the popular American hypermarket chain. When the river sounds… Despite the forcefulness in denying it, a few days ago we learned that OpenAI is preparing the ground to include advertising in ChatGPT. ChatGPT beta version for Android includes explicit references to an ad feature and tags like “content bazaar” and “ad carousel.” Additionally, the company is hiring experts in advertising platformsso the appearance of ads is not a question of “if”, but of “when.” In the case of Google, we haven’t seen any screenshots or traces in the code, so there isn’t that sense of imminence. However, there are rumors that there will be announcements in AI summaries and taking into account that advertising is the company’s main business, it does not sound crazy that they end up integrating ads into their chatbot. Investment vs return. The imbalance between what technology companies are spending on AI with what they are earning is totally unbalanced. Big tech companies like Google are increasing their revenue, but It is not thanks to AI, but to its cloud services. In the case of OpenAI, without an infrastructure to minimize the impact, the disconnection between expenses and income is brutal. Subscriptions are not enough. AI has managed to penetrate the general public and, according to the consulting firm Menlo Venturesalready has 1.8 billion users around the world. The problem is that only 3% pay any type of subscription. OpenAI currently has 5% paying users and expects that by 2030 the figure will increase to 8.5%. It is still not enough to achieve the desired profitability. According to a study by JP Morgan, For the AI ​​industry to achieve a 10% return on everything they have spent, it would take $650 billion a year, which is the same as saying that 1.4 billion people pay more than $400 each year to use AI. They may succeed, but for now ads seem like a faster way to generate income. Image | Generated with Gemini In Xataka | AI has become the best example that if you don’t pay for the product, you are the product

OpenAI will show ads on ChatGPT because it has no choice: the free AI business is unsustainable

by

OpenAI has started laying the groundwork to introduce advertising on ChatGPT. The code for the latest beta version of your Android app includes explicit references to search adsadvertising carousels and commercial content. It is something that can be seen coming from afar and has been rumored, but there is a trace of OpenAI itself. Why is it important. The company cannot sustain free access to a technology that is very expensive to operate indefinitely. Google and Meta can afford something like this because they finance their chatbots with huge prior advertising deals, but OpenAI continues to accumulate debt and burning cash without a clear profitable model. A $200/month Pro plan user has already reported seeing a Peloton ad during a conversation. The publicity seems inevitable, perhaps even for those who pay… in the absence of knowing if that was a mistake or part of the next new normal. In Xataka Privacy is dying since ChatGPT arrived. Now our obsession is for AI to know us as best as possible Between the lines. Sam Altman has gone from calling ads “the last resort” in 2024 to praising Instagram’s advertising model months later. Leaked internal forecasts anticipated $1 billion in “free user monetization” by 2026. The company has been hiring specialized personnel in advertising platformsattribution systems and campaign tools. The discourse has changed: it now talks about finding a format that “benefits the user.” Yes, but. Reuters informs that OpenAI has declared internal “code red” to improve ChatGPT (just the opposite of what happened when ChatGPT arrived) and is postponing initiatives such as advertising. The priority now is to respond to the launch of Gemini 3do not monetize free users. {“videoId”:”x9rqykw”,”autoplay”:false,”title”:”Apps in ChatGPT”, “tag”:”technology”, “duration”:”69″} The hidden advantage. Conversational AIs know their users better than anyone cookie or web tracking pixel. We tell them our concerns, intimacies and interests without filters. We navigate obsessed with not being tracked, but We give ChatGPT a perfect advertising profile. Google knows what you are looking for. ChatGPT knows what you think. The difference determines the value of the ad. At stake. OpenAI handles 800 million weekly users processing 2.5 billion daily queries. That beastly audience turns any advertising model into potential billions of annual revenue. The current free plan isn’t going away, but it will likely include ads. Payment plans could become more expensive when the restructuring comes. The company needs revenue that doesn’t rely solely on subscriptions to close its huge operating deficit. In Xataka |ChatGPT has been a tool. If you start remembering all our conversations, it’s going to be something else: a relationship. Featured image |Solen Feyissa (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news OpenAI will show ads on ChatGPT because it has no choice: the free AI business is unsustainable was originally published in Xataka by Javier Lacort .

How to watch YouTube without ads and in the background without paying for YouTube Premium or installing fake apps

by

Let’s tell you How can you watch YouTube without ads on your mobile or computerand even with the option to watch the videos in the background. These are features available to paying users on YouTube Premiumbut we are going to tell you how to do it without paying. We are going to do this using third-party apps, but without resorting to fake applications or those that are a modified YouTube and that expose you to privacy dangers. Nor are they the apps to listen to music on YouTube as if it were Spotify. Some browsers will help you with this There are three key functions that YouTube Premium offers you, which is to watch videos without ads, listen to their audio in the background, or even use the mode Qicture-in-Picture with which to watch videos in a floating window while you are using another application. This is something you can do with other paid apps. The trick is use some specific browsers instead of Chrome or Safari. They are perfectly normal, safe and legal browsers, so you don’t need to go around installing modified versions of YouTube that are going to become a problem for your privacy. There are three very popular browsers that you can use for this, which are Brave, Firefox and Vivaldithe latter with the extra of being a European alternative. You can find these browsers both in the official application store of your mobile phone, and you can also download them to your computer. Brave is the best option for mobileas it allows you to use PiP mode to have the video play in an overlay window while you do other things. Vivaldi, on the other hand, only removes the ads, which is no small feat either. Just remember, you have to use YouTube from the browsernot from the app, entering m.youtube.com. For background playback With Brave, you’ll need to turn it on in the app’s settings. For this you will have to enter the configuration, and in the section Multimedia. Here activate background playback. For the computer any of the three options are goodsince they will allow you to watch YouTube without ads. This is due to the internal blockers they have. In Xataka Basics | How to use Gemini to summarize YouTube videos or ask questions about their content on Android

You are already testing ads within your search engine’s AI responses

by

Since the beginning of this year in the United States and since October in SpainGoogle has deployed AI Mode, its new search system with artificial intelligence. And, although it is still taking its first steps, it is already experimenting with changes that may not please everyone: it has begun to show advertising within generative responses. Advertising in AI Mode. The novelty has been detected by Brodie ClarkSEO consultant, who has shared a screenshot showing cards with sponsored results labeled “Sponsored”. They appear integrated directly at the end of the conversation, within the generative interface, which represents a relevant change compared to the classic search. In the screenshot shared by Clark, two cards with information and their corresponding organic links can be seen at the top. Then a map appears and, to the right, other informative results, also organic. No advertising here. The interesting thing is precisely at the bottom of the interaction, where the results are no longer organic and two cards appear with the label “Sponsored”. That is, advertising integrated into generative search, embedded within the conversational interface and not just in the margins. It should be noted that the generative text appears to have been omitted from the capture. For now, just tests. Google has confirmed to 9to5Google that these are intermittent experiments and that, at the moment, there are no plans to deploy them generally. This means that some users could start seeing ads in AI Mode, although it is not yet clear if these trials are limited to the United States or also affect markets such as Spain, where the service is already available. And in other AI services? Google is not the only company exploring advertising avenues for artificial intelligence tools. The CFO of OpenAI has recognized that ads could reach free users of ChatGPT. Microsoft, for its part, is already showing advertising on Copilot in certain markets. The strategy makes sense (for Google). Alphabet, Google’s parent company, bases much of its business on digital advertising. This is reflected in a Statista reportwhich remembers that a significant part of its income comes precisely from that model. Integrating ads into AI Mode would therefore be a natural extension of your strategy. AI Mode is powered by artificial intelligence models that generate responses from multiple sources. He does not limit himself to showing them: he interprets them and presents them in the form of a conversation. The system tries to understand what the user wants to know, allows cross-questioning, and maintains context. But it is not infallible. Like any generative model, it can make mistakes, omit data, or even make it up. Images | Google | Brodie Clark In Xataka | Satya Nadella made the world love Microsoft again. AI is making people hate it again

Apple TV has decided to swim against the current of all streaming platforms with a singular decision: not to put ads

by

The common note among all streaming platforms, beyond catalog details, seems to be in the search for profit by raising cheaper rates in exchange for advertising interruptions. Apple, however, seems determined to differentiate itself, which can undoubtedly bring benefits at an economic and image level. Which is exactly what would benefit you the most at this moment. No ads. Eddy Cue, senior vice president of Apple Services, has confirmed in an interview with Screen International that the company has no plans to launch an Apple TV subscription with ads. The refusal is not indefinite, but at this time that is Apple’s decision. Cue states that “we will not include them for now. It is not a forever negative, but at the moment there are no plans”, and it comes in a context where practically all of its large competitors are expanding their advertising strategies, with more and more rates with ads. Because. He streaming has entered into something we could call his “advertising era“But Apple wants to differentiate itself from there: it believes that if it can maintain a competitive price, consumers will value not having their content interrupted by ads. It is a position that connects directly with the brand’s DNA: control over the user experience, frictionless design, and a commitment to the perception of premium value even if the price is not the highest on the market. It is the same philosophy that applies with Apple Musicwhich has never competed with free, ad-supported versions. What is coming. Apple’s decision takes on its true dimension when you look at what is happening in the rest of the industry. One of the next trends that is going to reach us are ads that fire even if the content is paused. At the moment, in the United States it is Peacock that is experimenting with this way of displaying ads, as well as Netflix in some territories. Disney+ has also shown interest in incorporating it into its catalog. That is to say, what is coming for the more immediate future are increasingly invasive ads, in the style of YouTube or Spotify on their cheaper accounts, and which undoubtedly revalue decisions like Apple’s. Prices: competitive but quality. AppleTV It currently costs 9.99 euros per month in Spainwhile in the United States the price has reached $12.99. At first glance, it might seem expensive compared to competitors’ basic plans. But this is where Apple has executed an interesting positioning maneuver: it does not compete in the low end of the market, but instead offers premium features at an intermediate price. The key is that all content is available in 4K HDR quality with spatial audio, at no additional cost and without advertising interruptions. But also, there are no steps, no temptation to “improve” the plan. You pay a single fee and access the full experience. It’s a radically simple model in a market that has become increasingly (unnecessarily) complicated. Comparison with other services. Apple’s tactic is evident: for 9.99 euros, Apple TV offers an experience equivalent to competing premium planswhich cost between 13.99 and 19.99 euros. It is not the cheapest option on the market (that happens with the ad-supported plans of Disney+, €5.99, or Netflix, €6.99) but it offers superior features at an average price: accessible enough to not seem exclusive, premium enough to justify the quality. What Apple TV offers. If we stay with the numbers, Apple TV loses by a landslide: just 226 titles in its catalog, a microscopic figure compared to Netflix’s 5,720, Prime Video’s 5,354, Disney+’s 2,461 or even HBO Max’s 2,300. according to recent calculations. It only makes sense if the catalog is measured by the quality of the content. While Netflix and Prime Video invest millions in producing and acquiring piece-rate content, Apple TV focuses on fewer productions, but ones that convey exclusivity. Although Apple is far from having series with the impact of ‘Stranger Things’, its biggest hits (‘Separation’, ‘Silo’, ‘F1’), convey that feeling of “there is no filler” that compensates for the smaller amount. The decision to dispense with advertisements for the moment moves along the same lines: to provide the viewer with something that no one else does, an experience of enjoying the series without interruptions or noise. Even if you have to pay something more (and even though the platform accounts they are not at their best). In Xataka | If the question is “where to watch all sports on a single platform”, one company wants to have the answer: Apple

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.