SEO

ChatGPT already charges advertisers for each click their responses generate. OpenAI has activated a cost-per-click (CPC) model of between $3 and $5 within its advertising platform, as it progresses DigiDayuntil now limited to large advertisers who paid for impressions. Why is it important. This marks the moment when ChatGPT stops being a neutral tool and becomes a system with direct economic interests in which answer appears first. And that leap has consequences for anyone who uses AI as a source of information. The context. OpenAI launched its advertising business a few months ago with a CPM model (pay per impressions) and with a minimum investment of $250,000. In that time, the price has dropped from $60 per 1,000 impressions to $25, and the minimum has been reduced to $50,000. The direction of the movement says a lot: OpenAI needs more advertisers and it needs them faster. Between the lines. A CPC of 3-5 dollars is equivalent, in effective CPM, to figures much higher than the market average. OpenAI is not looking for cheap volume: it wants to position itself as premium inventory, at the level of Google Search, where clicks are worth more because the user arrives with a clear intention, especially in certain types of searches: health insurance, urgent loans, lawyers specializing in traffic accidents, etc. The problem is that this intention premium still needs to be demonstrated. The inevitable conflict. The CPC model introduces a conflict that any content platform knows well: the best answer for the user and the answer for the payer are not always the same. It is not a problem exclusive to OpenAI or search engines. It is the fundamental contradiction of any business that combines information and advertising revenue, including the media, and that each actor manages with greater or lesser success depending on their size, reputation and incentives. Google has been navigating this conflict for 25 years with increasingly debated results. Let’s think about what a Google results page looked like in 2005 and what it is like today. It’s not even your only conflict of interest. OpenAI inherits that same conflict from day one, without the reputation cushion that gave Google margin for two decades, and at a time when the demand for transparency about how AI systems work is increasing. Yes, but. There are those who argue that the LLMs They are different because contextual conversation generates a more qualified intent than traditional search, which would justify the premium price and make the advertising presence more tolerable. It is possible. But the same thing was said about branded contentof the native advertising and SEO in its beginnings. If history tells us anything, it is that economic incentives end up winning over product design, not the other way around. In Xataka | AI already knew how to create images. OpenAI says it has found the missing piece with the new ChatGPT Images 2.0 Featured image | Xataka