costs

With the new increase, the Netflix plan with ads already costs more than what it cost to watch the platform without advertising two years ago

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Netflix has just confirmed a new price increase in Spain. When the platform presented the plan with ads in 2022, it did so as the economic option for those who did not want to pay the full rate. Four years later, as Antonio Ortiz emphasized in Xthat plan with advertising costs more than the old basic plan cost without any type of advertising, which was eliminated in 2023. The new prices. The increase affects the three rates available in Spain. This is how they look: Standard Plan with ads: It goes from 6.99 to 8.99 euros per month, an increase of two euros or close to 29%. Standard Plan without ads: It goes up from 13.99 to 14.99 euros. Premium Plan: Access to four simultaneous screens, 4K resolution and without ads, scale from 19.99 to 21.99 euros, surpassing the barrier of 20 euros per month for the first time. This is the second price increase in less than two years, since in October 2024 the company increased its rates in Spain. The new prices are now active for new users and will apply to current users in the next billing cycle. Ten years reviewing upwards. Netflix arrived in Spain in October 2015. Since then, the evolution of its rates describes a trajectory without exceptions. In 2017 the Standard plan increased by one euro and the Premium plan by two. The same pattern was repeated in 2019 and 2021. In 2022 it introduced the plan with ads at 5.49 euros, and in 2023 it eliminated the basic plan of 7.99 euros to push towards that advertising option. Already in 2021 we were talking about how the Premium plan had risen 50% in four years. It has not stopped doing so: currently it costs 21.99 euros, in 2017 11.99. Almost double in nine years. The paradox of the cheap rate. As we say, when the plan with advertisements arrived in Spain it did so 5.49 euros per month. Subsequently It went to 6.99 euros and now stands at 8.99 euros, which represents a joint increase of around 64% since its launch. That is, Netflix’s cheapest option has gone above what the old Basic plan without ads cost, which remained at 7.99 euros until its final elimination. In other words: whoever today wants to pay as little as possible on Netflix accepts advertising and pays more than what those who had a completely ad-free subscription paid two years ago. Because. The company often justifies these revisions as necessary to sustain investment in content. Netflix plans to allocate about $20 billion to this aspect in 2026, 10% more than in 2025. But there is a very clear reason for these increases to arrive at a fixed and almost biannual cadence: Netflix has more than 325 million global subscribers and previous increases have not caused significant falls in its user base. Put into practice: the plan with ads accumulates more than 190 million monthly active users and represents 55% of new registrations in markets with enabled advertisingaccording to the company’s own data. It is the segment that has grown the most, and also the one that suffers the greatest percentage increase in this last round. The end of the climbs? At the beginning of this month, a court ruling in Italy It could mark a before and after in the relationship between the platform and the continent’s regulators. A court in Rome ruled that price increases applied by Netflix in Italy between 2017 and 2024 are illegal under the national consumer code, which requires specific and advance justification of any price change. Premium subscribers active since 2017 could receive refunds of up to 500 euros and those on the Standard plan, around 250. Netflix has 90 days to notify all those affected through its website and national media, under penalty of 700 euros per day for delay. The judges’ decision is a good blow for the finances of Netflix, which is going to appeal the ruling, and which could affect the platform’s more than 5.4 million subscribers in Italy. The potential bill for the platform could exceed 2 billion euros. The door to similar litigation in other European countries remains open, although the transposition of European Directive 93/13/EEC on which the Italian court’s decision is based varies between legislations. In Spain, for now, it can be applied but a comparable judicial resolution has not yet been reached, although FACUA has filed a complaint before the Ministry of Consumer Affairs, which could also end the platform in court. In Xataka | 29 years later, Netflix has become the television it promised to replace. That’s why Wall Street has punished her

One piece of information perfectly summarizes the book bubble in Spain: 95% of those published do not recover costs

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The Spanish publishing sector closed 2025 with historic figures: 76 million printed books sold and a turnover that was close to 1,250 million euros. A record. The cold water came a few weeks later, at the annual booksellers’ conference, where it was certified that almost half of the titles available on the shelves had sold absolutely nothing. Who says so. The data was presented by CEGAL, the Spanish Confederation of Guilds and Associations of Booksellers, in theXXVII Congress of Bookstores held in Valencia in February 2026and has been extracted from LibriRed, the confederation’s own tool, which monitors in real time the final sales in more than 1,000 independent bookstores and chains throughout the country. The figure includes novels, essays and comics, both new releases and catalog contents, but (importantly, we are talking about physical bookstores) Amazon and school textbooks are excluded. The specific data. They are that revealing: 13.2% of the titles sell a copy throughout the year. 19.4% do not exceed ten. Only 4.5% of the books that reach bookstores reach 100 copies sold, a threshold that often does not even cover the costs of a launch. In other words, 95.5% of the books available in Spanish bookstores do not have the slightest economic impact on the publishing industry, not to mention that they are directly deficient. In Xataka If you hate justified text, we have good news: you’re most likely right You bill more, you sell the same. This is the paradox that the CgK consultancy put on the table with its Book Market Data 2025 report: The sector reached close to €1,250 million in turnover in 2025, 4% more than the previous year, which represents a historical record. However, total units sold rose just 0.2%, and novelty units sold on average 2% less per title than in 2024. Further analysis of the report They spoke of a statistical illusion typical of inflationary markets, because what has actually grown is the average price of the book. And this benefits the large groups, with catalogs in high rotation. Why is this happening? In its analysis of the Cedal report, El País collected statements from editors such as Enrique Redel, from Impedimenta, who affirms that there are titles that are not published to sell, but to take up space on the shelves, especially by large groups. The strategy is to publish many titles assuming that most will fail, hoping that one or two best sellers compensate for the losses of the rest. More than 90,000 books are published each year in Spain, about 240 newspapers, and theReturn rates range between 30% and 40%. It is a feverish cycle of full-speed rotation, paradoxically inconsistent with the calmest of cultural activities. {“videoId”:”x7zmsee”,”autoplay”:false,”title”:”11 WEBSITES to DOWNLOAD FREE EBOOKS for your KINDLE Xataka TV”, “tag”:”Kindle”, “duration”:”321″} Who can afford it. The two large publishing groups, Penguin Random House and Planeta, in whose shadow it has been for decades the Spanish industry, and which account for more than 40% of the copies sold in bookstores. Fleeing this suffocating single direction are independent bookstores, which offer more than twice the variety of titles than the large chains: more than 525,000 titles compared to 229,633. In this way, visibility is concentrated in a few titles that rotate for a longer period of time, while the rest are buried in excessive catalogs. Some reasons. When looking for factors that exacerbate this situation (the two large groups can suffocate the market with their continuous rotation, but there must be more compelling reasons for so few sales of so many titles), CEGAL points to self-publishing: publishing has been democratized, but the reader’s attention has not. A book without a publisher behind it, without distribution, without promotion and without prior prescription is born practically invisible to the market, and it is normal that many of these launches do not sell anything. ¿AI provides tools to multiply these throws effortlessly? The percentages skyrocket exponentially. In Xataka They are not your imagination: the best-selling books are increasingly simpler and contain less elaborate sentences The difference with other cultural media is in the abundance of second chances. A film that does not perform in theaters can recover the investment in streaming, where consumption already rivals that of theaters. The book that does not sell in its first weeks on the shelf returns to the publisher, returns to bookstores in negligible quantities and is often physically destroyed after months languishing in warehouses. Perhaps finding new ways of dissemination and renewed lives for books would be the solution to this veritable overdose of books without readers. Header | Photo ofBree AnneinUnsplash (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news One piece of information perfectly summarizes the book bubble in Spain: 95% of those published do not recover costs was originally published in Xataka by John Tones .

This costs 2 euros per month and comes with an Amazon gift card

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I’ll put you in a situation: imagine that you have 5 devices and you want to have a VPN in each of them. Eliminating those that are free from the equation (that are not as safe as they promise), there aren’t too many VPNs that allow you to install on so many devices without paying extra. One that accepts unlimited devices is Surfshark: it only costs 1.88 euros per month and, if you hire it before Sunday, you get a free Amazon gift card. Surfshark Starter Subscription – monthly The price could vary. We earn commission from these links A secure, cheap VPN for all your devices This VPN, one of the best availableis right now with one of its best promos. The reason for this is that it combines two things: an incredible price and a free Amazon gift card. What requirements does the promo have? Only three: we have to use the code ‘amazones’, it is only available for two-year plans and we will receive the card when we have had the active subscription for 31 days. If we are after a VPN, it is a very good opportunity. Surfshark is a very easy to use tool that, as we said above, you can install on all your devices. It has more than 4,500 servers in 100 different countries with very good connection speeds, so we will always have an option to connect. The cheapest plan, called Starter, includes VPN, another extra tool (Alternative ID) and costs 1.88 euros per month in its two-year plan. A quick calculation: two years of VPN cost us 50.76 euros and we get a free 10-euro gift card for Amazon. As if that were not enough, Surfshark offers three extra months on all its plans, so actually it will be 27 months. A bargain. If we don’t mind spending a little more, we also have the option of going directly to Surfshark One. This subscription only adds a little to the final bill (61.56 euros for 27 months or 2.28 euros per month), but it offers us a package of additional tools that includes Antivirus or a tool that notifies us if our data is leaked on the Internet, among others. The best? that with him we will take a 20 euro Amazon gift card. Finally, we have Surfshark One+. This raises the price to 112.86 euros for 27 months+ (which are, really, 4.18 euros per month), but in exchange it offers us the same as the other plans, added to a tool called Incogni that will allow us delete our data from different databases. With this promo that, remember, lasts until Sunday, includes a 30-euro Amazon gift card. All you have to do is choose which one best suits you. Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | surfshark In Xataka | Free VPN and security: what’s the problem, why you should be careful In Xataka | Why it is dangerous to connect to public Wi-Fi and what you should do to protect yourself

The problem for the US is not that China is mass-producing a new hypersonic missile. It costs the same as a Tesla

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The most advanced military systems have had something in common: exorbitant prices and limited production, with weapons that can take years to manufacture and cost millions per unit. It happens that there is a less known fact that is beginning to change everything: today it is possible to build technology capable of traveling more than 1,000 kilometers in minutes using components derived from the civil industry. And China is in the lead. What a car costs. It we count in November of last year. China has introduced a quiet but profound change in modern warfare: a hypersonic missile, the YKJ-1000capable of reaching speeds of up to Mach 7 and traveling more than 1,000 kilometers for a price around at $99,000that is, equivalent to that of a high-end car like a Tesla Model It is not a trivial fact, although it may seem anecdotal, it is actually the core of the problem you have right now. United States in Iranbecause it completely breaks the traditional logic of military balance: for the first time, an extremely advanced weapon allows to be exclusive and expensive to become something potentially massive, accessible and replicable on a large scale. It’s not the technology, it’s the cost. Because the challenge for the United States is not that China has developed a new hypersonic missile, but that it has done so extremely cheap. While intercepting a threat can cost millions per attempt (with systems like Patriot, SM-6 or THAAD), destroying that missile costs dozens of times more to manufacture it. This creates a brutal asymmetry where the attacker always wins financially, forcing the defender to spend disproportionate amounts just to stay safe. In this scenario, defending yourself is no longer sustainable, especially in the face of massive attacks. Mass production. Unlike traditional programs, this missile is not a limited or experimental piece, but rather a product designed to be manufactured in large quantities. using civil materialscommercial supply chains and components already available on the market. China has not only reduced the cost, but has industrialized productionallowing us to imagine scenarios where hundreds or thousands of these systems can be rapidly deployed, saturating any existing defense without the need for absolute precision. Invisible launchers. The change is not limited to the missile itself, but how it unfolds– Can be launched from platforms hidden in shipping containers, trucks or common industrial facilities, integrating into global civil infrastructures. This virtually eliminates any predictability on the origin of the attack, expanding the scope of the threat to any point within its operational radius. In other words, war no longer has defined fronts and begins to depend more on a diffuse network where the attacker can appear anywhere without prior notice. The swarm effect. Added to this logic is the parallel development of advanced drones like the TM-300capable of flying at high speed, with stealth capacity and also designed for mass production. In that light, the combination of cheap missiles and swarming drones creates a scenario in which even sophisticated defenses can be overcome. simply by volumenot because of technological superiority. It is not necessary for all attacks to be successful: it is enough for some to do so to generate a disproportionate strategic impact. Change of era. If you like, all this points to a structural transformation: one where the advantage is no longer in having the most advanced weapons, but in being able to produce them faster and cheaper that the opponent can defend himself. The central idea, as we saw in Ukraine and now in Iranis clearly imposed: the problem for the United States is not that China is mass manufacturing a new hypersonic missile, but that it is doing so at a ridiculously low costaltering the balance between attack and defense and opening the door to a war where quantity and price can prevail over technology and sophistication. Image | x In Xataka | China is sending drones to an island 100 km from Taiwan. The problem is that Japan and the US are filling it with missiles In Xataka | China has drawn a very clear red line to Japan: being an ally of the United States is good, supporting Taiwan is bad.

Netflix has slowly raised prices and already costs more than much pay TV

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Netflix price rises again. For now, only in the United States, although movements like this tend to be the canary in the mine of increases: very possibly, we will soon experience a similar one in Europe. It is the second increase in less than two years for a platform with more than 325 million subscribers in the world, in a sector where escalating prices has become the norm. The new prices. The standard plan with ads, the cheapest, goes from $7.99 to $8.99 per month. The ad-free standard goes up two dollars, from 17.99 to 19.99. The premium (four simultaneous screens, 4K, no ads) scales from $24.99 to $26.99 per month. The cost of adding an extra member also increases: one dollar more in all cases, that is, it remains at $6.99 for the plan with ads and 9.99 for the variants without advertising. The average increase is around 11% and the new prices will be applied in the next billing cycle, after notifying subscribers by email. To understand the proportion of the accumulation, it is worth looking back. The standard plan without ads was $15.49 before January 2025 and $11.99 until October 2023. In less than three years, that same plan has gone from just over twelve dollars to twenty. 22,000 million profit. Netflix does not raise prices because it needs to. In 2025 it generated $45.2 billion in revenue and a gross profit of almost 22,000 million, with an operating margin of 29.5%, the highest in its history. Net profit for the year was 11,000 million, and free cash flow reached 9,500 million, compared to 6,900 million in 2024. For 2026, it projects an operating margin of 31.5%. Netflix is ​​not a struggling company looking to plug holes. The increase does not respond to financial pressure but to just the opposite: the company has detected that it can charge more because it knows that the majority of its subscribers are not going to leave. The analyst firm TD Cowen calls him pricing power (pricing power), which is the technical way of saying that the customer is trapped enough to take the hit. According to their estimates, the average revenue per subscriber in the US and Canada will grow 6% in 2026 due to this adjustment alone. Shared accounts no. Added to all this is the ban on account sharing, applied globally since May 2023. Far from causing the flight of subscribers that many anticipated, the measure worked: since then Netflix has added tens of millions of new subscribers. What seemed like a risk was actually a monetization lever. Each household that previously took advantage of a third-party account had to choose: pay or do without the service. And the majority paid. Ads go up. The rise in the cheapest tier (from $7.99 to $8.99) is perhaps the most revealing move. This plan has existed since 2022, designed as a safety net for those who could not or did not want to pay more. It has worked: it accumulates more than 190 million monthly active users and represents 55% of new registrations in markets with advertising enabled, according to Netflix itself. That is, it is the plan that captures the most price-sensitive users, but the truth is that there is no longer a comfortable position within the Netflix ecosystem that is protected from increases. Especially this plan: The platform’s advertising revenue exceeded $1.5 billion in 2025, multiplying by 2.5 compared to the previous year. The goal for 2026 is to double that figure to nearly 3 billion. In this context, charging an extra dollar to 190 million people means optimizing to the maximum a source of income that already works perfectly. And in Spain? The increase currently affects only the US. In Spain, current prices They are the result of the last revision applied in October 2025: 6.99 euros for the plan with ads, 13.99 for the standard without advertising and 19.99 for the premium. In January 2025, when Netflix went up in the US, Canada and Portugal, Spain was left out. But it will end up arriving: Netflix has been in Spain for eleven years and in each cycle of between twelve and eighteen months it has revised upwards some of its plans, usually with increases of one or two euros. As I said: everything according to plan. In Xataka | You’ve rewatched an episode of your favorite series and you feel like it’s missing scenes. You’re not paranoid: they are being removed

Agricultural costs have doubled in the last ten years

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At first glance, we would say that this is good news. This 2025, Spanish agricultural income has set a historical record and has been put at 41,262 million of euros. It is a robust trend: agri-food Spain is on the way out. And yet, between 2020 and 2023, 130,730 farms disappeared. That is, 12.4% of them have evaporated. It’s not magic, it’s the costs that, in ten years, have doubled. Is things that bad? It depends on when we compare ourselves. If we compare with 2022, when the entire universe conspired to break all historical cost records As far as I’m concerned, the situation is pretty good. If we compare with 2025, the situation is quite complicated. And not only because of the generalized increases that have been accumulating, but above all because the cost structure has exploded. The changes that the sector has undergone in ffertilizers, energy, machinery or labor They make the mere hypothesis of returning to a situation similar to that of a decade ago sound like science fiction. But let’s talk about the costs. The figures are from the Ministry of Agriculture, Fisheries and Food. Yeah We take previous prices as a reference Due to the escalation of costs, the data for the end of 2025 already indicates it as the third most expensive year in the series. And they had not yet started the bombing of Iran. The dreams that, after the crisis of 2022 and the consequences of the war in Ukraine, everything would return to its place, have been pulverized. Let’s do a review: fertilizers have increased by 74%, agricultural diesel by 68%, electricity by 53%, feed by 31.7%, machinery by 5.5%, seeds by 3.2 and salaries between 4.7 and 7.6%. Fertilizers alone already represent between 15 and 30% of the total production cost. And, despite everything, the sector does not stop making money. As I said, Spanish agricultural income reached 41,262 million euros. 12.9% compared to 2024 and, clearly, the highest figure in history. To a large extent, this It is explained by the rains of the year last (between 10 and 20% more were produced) while prices remained the same and consumption grew by 5%. But also to something much more structural: the number of agricultural holdings is reducing, but the number of useful land is not (a drop of 12.4% compared to 1.6%). To give us an idea, right now Spain has less than half as many farms as it had in 1989. The accumulation figures. In global terms, only 6% of farms have more than 100 hectaresbut that 6% concentrates 58% of useful agricultural land and 30% of production. Progressively, as agricultural entrepreneurs retire without relief or bankruptcy, the giants acquire more and more land, completely reorganizing the Spanish countryside. These giants have more room for negotiation downwards (with suppliers) and upwards (with distributors). Furthermore, they have the financial and productive capacity to diversify more and, therefore, weather storms better. However, as we have seen in recent yearsit has consequences. More than it seems. Image | Chris Ensminger In Xataka | In California, the funds discovered that there is no investment more profitable than farmland. Now it’s Spain’s turn

It only costs 16 euros a year

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If you like to take photos and videos non-stop, it is very possible that your phone’s storage is shivering. Of course, you always have the option of pulling a portable SSD or even have an HDD as a safe photo album at home. But if you want to be able to access your files from everywhere, the ideal is a cloud storage service. Google Drive, iCloud and other US services reign there, but there are real alternatives in Europe. As there are more and more users searching depend as little as possible on services from this countryEuropean services are beginning to gain popularity. One of them is Interxt Drive, a cloud storage of Spanish origin that, among many other things, has a quite attractive price: with the code ‘XATAKA‘ you have 1 TB of storage per 16 euros per year. The price could vary. We earn commission from these links Cloud storage that even comes with VPN The price we indicate above corresponds to the most economical Internxt modality, which is called ‘Essential’. With it we will have 1 TB of storagea figure that is not bad at all. Although this is the most notable, we cannot ignore that it is a quite attractive price if we take into account, among other things, that it comes with two extra tools: VPN and antivirus. Let’s now talk about the service itself. We have pointed out above that with Internxt we would be betting on a cloud service that does not depend on large US companies, but that is not the only incentive that the platform gives us. It is also very secure, since it uses ‘Zero Knowledge’. What does it imply? That, despite the fact that their servers are going to store our files, Internxt cannot access them. Privacy is important for this service. In fact, It is open sourceeitherso anyone can access and audit it. Thus, it is practically impossible for it to hide any type of back door or secret route so that your data ends up in the hands of third parties. Transparency above all, something that, added to its end-to-end encryption, also makes it a secure option. If we want more capacity, we can jump directly to their ‘Premium’ plan, which offers 3 TB of capacity and costs 31 euros per year. Not only does it have more room for your files, but it also adds some extra features like ‘Version history‘. This allows you to go back to previous versions of files, which is ideal to avoid losing data if you overwrite them by mistake. Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Internxt In Xataka | Google Drive alternatives: the best cloud storage services for your files In Xataka | Best VPNs 2025: guide with the 17 best services to protect your online privacy

that of buying a plane ticket before it costs an arm and a leg

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If you were planning to buy a plane ticket, we have a warning: it is better that you do it as soon as possible. That’s what the price of jet fuel indicates. The cost of oil for this type of use has skyrocketed since a new war broke out in the Middle East. Following the US and Israeli attacks and Iran’s response, the supply chain has become so stressed and strained that it does not bode well for the future. 2$25.44. It is the figure that has set the record and that tells us about the nervousness that is beginning to be experienced with the supply of fuel for airplanes. Those $225.44 was the price that barrels of jet fuel reached last Wednesday in Asia, they point out in Reuters. That figure was an anomaly that ended up rebounding but it gives an idea of ​​how the market is working. “It’s absolute chaos,” June Goh, an oil market analyst at commodities company Sparta, told Reuters. Financial Times. “We never expected that jet fuel could be twice the price of crude oil,” he explained. years ago. Specifically, four. Since 2022, the price of jet fuel has not been so expensive in the case of Europe and two years if we talk about Asia and the United States. The problem is not so much that “equality” in price. The problem is that it seems that we have already put on the tie and now it is time to tighten the knot. Because it is calculated that 40% of jet fuel that reaches Europe does so through the Strait of Hormuz, currently collapsed between vessels seeking to avoid an enclave over which missiles, drones and fighters fly over in search of targets to bomb. Why is this happening? Jet fuel is more delicate than fuel intended for passenger cars, so it can only be processed in refineries. Europe has reduced its refineries in recent years, something that It already affected the rise in diesel prices in the early stages of the Ukrainian War. And Asian refiners are seeing crude oil supplies disrupted by fighting in Iran and nearby countries. In Saudi Arabia, some refineries have had to suspend operations due to the attacks, according to Barron’s. From China, furthermore, They are already limiting fuel exports outside the country to prioritize the internal market. And it is calculated that 13% of the oil that China buys abroad comes from Iran. That is to say, there is less oil reaching the refineries and some oil companies are considering taking enormous detours to avoid the dangers of Hormuz. Right now, it’s not just that oil is having more trouble getting there. The thing is there are deposits closing because there are no means to transport them to the refineries. In OilPrice They point out that Iran has already had to stop deposits because there is no outlet for its production. And Kuwait could be the next to enter the same situation, according to Financial Times. And most of the oil to be refined in Europe comes from Kuwait. And dwarf tanks. Another pressing problem is that the tanks that hold airplane fuel are small because they require very specific conditions, according to Goh of Sparta. This causes the need for replacement to be high and, therefore, the price of fuel affects this market more. Therefore, the perfect storm is forming. There is oil that does not leave the fields, countries limiting exports, companies looking for solutions to save the Strait of Hormuz and a storage space sensitive to any break in the supply chain. There are already notices. To all of the above we must add that part of this fuel is staying in the Middle East to try to provide service to all the planes that are looking for a space to take off from airports that, right now, are chaos. According to Financial Timesqueues to refuel are causing delays and some companies are choosing to refuel before reaching their destination so as not to do so in the busiest places. The most affected in Europe, everything indicates, will be the low-cost companies, which are the ones that play the hardest with their profit margins. In Bloomberg They report that WizzAir already points out that this increase in prices will make it lose 50 million euros. This means that in their forecasts for 2026 they would go from earning 25 million euros at the end of the year to losing it. Photo | Nicholas Susilo In Xataka | An airline has completed the first transatlantic flight using sustainable fuel. The problem: there is not enough

Mexico wants to shield the ancient Mayan city of Toniná at all costs. So he has expropriated more than nine hectares

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Maybe not as well known as Teotihuacan, Chichen Itza or even the neighbor Palenquebut Toniná It is one of the great archaeological treasures of Mexico. The necropolis experienced its heyday between 600 and 900 AD and today it is preserved as one of the most fascinating complexes of the Mayan area and pre-Hispanic urbanism. In fact, it is crowned by a unique pyramidal structure in the region that is taller than the famous pyramid of the sun of Teotihuacan. Therefore, to guarantee its conservation, the Mexican Government has just made a radical decision: expropriate 9.2 hectares of the environment so that they become directly dependent on the National Institute of Anthropology (INAH). What has happened? That Mexico has just shown that it is willing to pull expropriation decree to protect your assets. And he has also done it in a practical way. The Executive led by Claudia Sheinbaum has announced that the National Institute of Anthropology and History has “taken possession” of a 9.22-h property in the vicinity of the Toniná site, in the state of Chiapas. The curious thing is how that land has been obtained, until recently in private hands. The transfer has been possible thanks to a decree that gave the green light to the sale in favor of the INAH. “The action arises from a cause of public utility, promoted in December 2025 by Culture,” clarify the authorities. Why have they done it? The Executive’s objective is twofold: to facilitate the conservation and research of the environment. In the words of INAH itself, the idea is to “guarantee the optimal conditions” of the site. “Toniná is an essential part of the living history of Chiapas and Mexico. This decree protects an asset of the nation and contributes to the exercise of cultural rights through access to knowledge and historical memory,” reasons Claudia Curiel de Icaza, Secretary of Culture. The leader insists that with the measure the State reinforces its capacity to “preserve heritage, ensure its management with technical criteria and sustain conservation, restoration and research tasks.” From now on, the INAH will expand its capacity to monitor, care for and study the ancient Mayan city. Why is it important? For several reasons. Beyond the legal formula used or its advantages to protect, conserve and study the site, the measure is interesting because Mexico wants to take advantage of it to promote Toniná. “In the archaeological zone, a comprehensive reactivation program will be implemented that will create a structured route for its eventual reopening,” keep it up the INAH. In fact, one of the objectives is to promote “responsible tourism.” Click on the image to go to the tweet. Is Toniná so important? Yes. And that is another reason why the recovery of the nine hectares has generated so much expectation. Located on the border between the Mayan highlands and the lowlands, the inhabitants of ancient Toniná left a fascinating acropolis, with overlapping platforms and a pyramidal structure that archaeologists considered “unique” in the Mayan world. In fact, it surpasses in height the famous Pyramid of the Sun of Teotihuacán, 65 meters. “The richness of this archaeological zone makes it comparable to other large sites in Chiapas, such as Palenque. Its heyday goes from the year 600 to 900, within the Classic period, and it was the last witness to the decline of the so-called Old Mayan Empire,” explains the INAH. The most famous governor in its history was Tzots Choj (‘Tiger-Bat’) and its greatest archaeological treasure is offered by its acropolis and central plaza. In it we find a staircase of 260 steps, the enormous pyramidal structure and a labyrinth of temples, palaces and roads. Experts have also located an altar for sacrifices and spaces to play ball. How long have we known her? The first to tell us about Toniná was Brother Jacinto Garridoin the 17th century, but the site has continued to fascinate experts since then. During the 19th century, expeditions continued and throughout the 20th century (especially between the 1970s and 1980s) excavations intensified. It was then when the studies and conservation work carried out by the INAH were launched, which has allowed its secrets to be discovered. Despite years of study, the archaeological institute trust in which there are still surprises: “Toniná still keeps many secrets that will have to be known.” Images | Wikipedia and SC (INAH) In Xataka | The Mayan Train has become a nightmare for Mexico: what seemed like a great plan has run into justice

It costs 700 euros less and is a TV with a brutal 55-inch OLED screen and Ambilight

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When setting up a home theater, if you want to enjoy a quality experience, the ideal is that you should opt for a TV with an OLED panel. It is true that it is the most expensive technology but, sometimes, you can find good offers like this one from PcComponentes. Now you can take this smart tv Philips Ambilight 55OLED820 with a discount of 700 euros, for 999 euros. Philips Ambilight 55OLED820 4K OLED Smart TV The price could vary. We earn commission from these links A TV with a beastly panel and a very competitive price Although the quality of OLED panel of this Philips TV is one of its main claims, for me, the Ambilight It’s what catches my attention the most. I am a staunch fan of this immersive lighting system from Philips as it allows you to enjoy a totally immersive experience with LEDs that adapt to the content you are watching on the screen. Its 55-inch size makes it a perfect option for standard-sized rooms. In addition, the image quality is good since it offers 4K UHD resolution and is compatible with Dolby Vision and HDR10+. In the audio section, its four speakers and subwoofer offer a power of 70 W and are compatible with Dolby Atmos. The operating system under which it works is Titan OS and is compatible with Alexa and Google Assistant. When it comes to connectivity, the options are multiple, since it comes with Wi-Fi 6Bluetooth 5.2, Ethernet, four HDMI, two USB 2.0 ports and headphone output. And if what you want is to use the TV to enjoy your console PS5 either Xboxyou will be able to exploit it to the fullest thanks to its 120Hz. Although this does not stop there, since it has HDMI 2.1, VRR, FreeSync Premium, ALLM and G-SYNC. ⚡ IN BRIEF: offer for Philips Ambilight 55OLED820 smart TV today ✅ THE BEST Very top screen: Being OLED, this TV offers a totally realistic viewing experience. It offers deep blacks, realistic colors and great contrast. The Ambilight: If you want to enjoy total immersion when watching series and movies, I can’t help but recommend the Ambilight system on this TV. ❌ THE WORST The operating system: Titan OS is not the most intuitive operating system for TVs on the market; In this, webOS and Google TV beat it. But don’t worry, you can always add an external dongle to enjoy another operating system. 💡 BUY IT IF… You are a lover of series and movies and are looking to set up your own home theater with an OLED TV without spending a fortune. ⛔ DON’T BUY IT IF… If you are only going to watch DTT and do not need to enjoy an immersive experience, since paying 1,000 euros for this TV could be excessive for you. Some accessories that might interest you for this TV Amazon Fire TV Stick 4K Plus The price could vary. We earn commission from these links LG S40T – Smart Sound Bar, 300W, 2.1 Channels The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Philips In Xataka | Best televisions in quality price. Which one to buy and seven recommended 4K smart TVs In Xataka | Mega-guide to set up a home theater: projector, screen, sound system and more

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