formula

If you thought the blue zone in your city was expensive, wait until you see what it costs to moor a yacht at the Formula 1 GP in Monaco

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The Monaco Grand Prix is, by far, the most glamorous career of the Formula 1 World Championship. Not so much because of the fact that each of its curves keeps a memory of the most successful drivers, but because of the enormous showcase of luxury and opulence when celebrating with one of the most exclusive ports in the world. Not everyone can access the most exclusive spaces at the Monaco GP. Beyond the VIP stands, the real epicenter of luxury It is on the yachts moored in front of the circuit. The mooring of a superyacht during that weekend costs a real fortune, only affordable for the richest in the world. In fact, not even the world’s great fortunes, such as Jeff Bezos, They have a guaranteed position among the privileged few who can afford to watch the race of Formula 1 from the deck of your superyacht. Three million for a front row seat During the week of the Grand Prix, Port Hercule stops being a normal port and becomes a meeting point for the greatest fortunes on the planet and their yachts. Whether you like Formula 1 or not is secondary. The week before the Grand Prix, the parade of enormous superyachts begins, such as the Symphony by Bernard Arnault, founder of LVMH, who take positions highlighted in the Monegasque port. The specialized medium Yacht Harbor estimated that the 2017 test brought together yachts valued at more than 2,000 million euros in Port Hercule. Kismet superyacht, 122 meters long However, not having your own yacht is no excuse for not enjoying a front row seat at sea to enjoy the only Championship race that can be seen from the deck of a luxurious superyacht. Yacht rentals during the race test week skyrocket. The portal of boat rental luxury Cecil Wright offers those types of services and allows you to rent the Kismeta true floating mansion for the modest price of three million euros for one week. While on the streets of Monte Carlo the single-seater engines make the most of their performance, inside the Kismet Up to 12 guests can be accommodated in eight suites. The yacht is equipped with every detail so that guests only have to relax in its Balinese-inspired spa, which includes a hammam, sauna and cryotherapy chamber, waterfall shower and chromotherapy bathtub, gym and yoga studio. One of the covers of Kismet In addition, it allows you to experience all the excitement of the race from any of the jacuzzis on its luxurious decks, and all of this is attended by a crew of 36 people. “Parking” at a Monaco GP Once you have rented the right superyacht to blend in with billionaires and royalty, all that remains is to find a mooring for the yacht. Kismet. Port Hercule is the only port with adequate depth for mooring superyachts of that category. This port offers about 700 berths, but the most sought-after place is the so-called Trackside Zone, where the boats are located next to Quai des États-Unis, Quai Jarlan and the first two positions of Quai U. That is, in the mooring line closest to the circuitwhere the single-seaters pass just a few meters from these yachts. According to the table of Port of Monaco ratesthe price of the mooring is calculated based on how close it is to the runway and the length of the superyacht. Docking a yacht in the port of Monaco during the race ranges from 5,668 euros for a yacht of less than 19 meters in the Port of Fontvieille area, the furthest and without vision of the track, to tripling its price as we get closer to the track, with a mooring price of 16,087 euros for the same 19-meter yacht. Mooring Zone 1 is at the end of the tunnel straight, just when the cars must brake. Passing mooring zone 2, from which you can see the chicane of the Pool areato the Trackside Zone (zone 1) implies a price increase of 25.7%. During the Monaco Grand Prix, mooring a superyacht like the Kismet122 meters long, in the Trackside Zone (zone 1) It can cost around 160,000 euros only for docking during Grand Prix week. Its high price is justified because its proximity turns the Trackside Zone into a kind of floating stand. The yachts are in front of one of the most recognizable parts of the track, right where the cars leave the tunnel and launch towards the Nouvelle Chicane area, one of the classic images of the Monaco Grand Prix. It is a point where the drivers must reduce their speed to follow the curve and face the Pool section, so the millionaires see them pass at a slower speed and the single-seaters can be seen in more detail. Without a doubt, the most millionaire form of watch a formula 1 race. In Xataka | Madrid has been fighting for its F1 Grand Prix for years. Ozempic’s rich heirs also want a Grand Prix in their town Image | Flickr (CaterhamF1)

In 1985, on the verge of being defeated by Pepsi, Coca-Cola changed its ancestral formula. The result was a disaster

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Coca-Cola had been the reference soft drink around the world for decades, but in the early 80s a very tough competitor had emerged: pepsi. The firm had been gaining more and more followers with advertisements in which they participated Michael Jackson, Michael J Fox either Cindy Crawfordand its success did not stop growing thanks to a spectacular advertising campaign called “The Pepsi Challenge”. Those ads seemed to show that people preferred the taste of Pepsi, and Coca-Cola managers, scared by the threat of being forgotten, decided to change the formula and create the so-called “New Coke.” That was a disaster and Coca-Cola ended up returning to its original formula. The Pepsi challenge was as simple as it was effective. The people who participated did a “blind tasting”: there were two glasses with unidentified cola, one with Coca-Cola and the other with Pepsi. In appearance they seemed the same, and behind them were the bottles with which each glass had been filled (or hidden under some paper cylinders). The result according to the advertisements was always himself. The taste of Pepsi won time and time again. Coca-Cola executives, who saw how their market share was constantly declining, began a gigantic project: the creation of a “New Coca-Cola” (New Coke) that would see its recipe modified for the first time since the creation of this drink in 1886. What happened The modification of the recipe was evaluated with market studies that were promising: the new Coca-Cola, sweeter, beat both the old Coca-Cola (the original) and Pepsi. Everything seemed to show that Coca-Cola had its winning drink. That made the company announce “New Coke” with great fanfare on April 23, 1985. Initially the reception was good, but criticism soon began to arrive, which increased: a lot of people wanted the old Coca-Colaand surveys conducted shortly after the launch showed how only 13% of people preferred “New Coke.” Coca-Cola ended up producing the original recipe again, which it called “Coca-Cola Classic” just two months after that launch, and some time later it directly stopped manufacturing its “New Coca-Cola” to stay with the classic, which also lost that adjective. Everything remained as at the beginning, but with a spectacular marketing failure and development in which the firm had invested 100 million dollars. Still, Coca-Cola recovered after the disaster. That attempt to compete, although a failure, seemed to resonate deeply with consumers, especially when Coca-Cola recognized its mistake and offered the “old Coca-Cola” again. By the end of 1985, Coca-Cola Classic was outselling New Coke and Pepsi. What happened? One of the problems was pointed out by Malcolm Gladwell in his book ‘Intuitive Intelligence: Why do we know the truth in two seconds?’ (‘Blink: The Power of Thinking Without Thinking’). In it he explained how the failure was in the nature of the blind tastings, based on “sips.” People, he explained, reacted positively to the sweeter taste of Pepsi when they only tried a sip, but that taste ended up being worse when you drank an entire can, and that is what according to Gladwell Coca-Cola failed to understand in its tests. The original Coca-Cola recipe proposed a much more appropriate balance for the capacity of the cans and bottles of this soft drink. At Coca-Cola they also tried to investigate what had happened, and the conclusion of those in charge was that they underestimated the public reaction of people who rejected the change. The response generated by that launch of the “New Coca-Cola” was astonishing, and signature collections and movements against the new recipe were organized that united many people in an unprecedented campaign. Of course: New Coke kept winning those blind tastings. It didn’t matter: the one that really won was Coca-Cola, whose current quota in the soft drink market is 44% in the United States, while Pepsi’s is 26%. In Xataka | Odyssey in the soft drink aisle: why drinking a Diet Coke in the middle of 2026 is an impossible mission In Xataka | The Coca-Cola recipe seemed untouchable. Until Europe first and Mexico later have decided to touch it Image | Unsplash

The Italian far-right was looking for a way to clean up its image. He found the formula in ‘The Lord of the Rings’

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In November 2023, Italy’s Prime Minister Giorgia Meloni opened an exhibition on JRR Tolkien at the National Gallery of Modern Art in Rome, organized by her Ministry of Culture. Nothing unusual, except that Meloni has been understanding ‘the lord of the rings‘ as a “sacred text.” This is how the legendary British fantasy trilogy ended up becoming a political catechism for the Italian extreme right. We started badly. The first Italian edition of ‘The Lord of the Rings’ was published in 1970, with a prologue signed by the philosopher Elémire Zolla, who interpreted the work as an allegory of “pure” communities threatened by foreign invaders. For the youth of Italian Social Movement (the MSI, a party founded in 1946 by veterans of Mussolini’s fascism) that reading was an enlightenment. As he noted in his 1975 review of the book far-right youth leader Marco Tarchi, the work was perfect for the young right precisely because it did not carry the weight of fascist history. Relocation sought. The MSI had been trying for years to reframe its identity in a country where the left dominated culturally, with the old fascism logically stigmatized. They needed something new to renew the symbols. He imagined universe by Tolkien gave them the opportunity to articulate a political identity around values ​​of virtue and anti-modernity, values ​​that Julius Evola, the ultra-nationalist mystical philosopher who advocated a racial hierarchy of pagan and aristocratic lineage, had already been preaching for decades. Fascist Woodstock. In 1977, leaders of MSI (and, above all, its youth faction) organized what would be known as Hobbit Camps. The first was held for two days in southern Italy and brought together young people from all over the country. On the surface, the event had the look of a folk music festival: stages with performances, tents, booths with books and T-shirts. Of course, a dozen muscular boys maintained order, and they were distinguished by wearing bracelets with a Celtic cross. Calling them Hobbit Camp, they wanted to attendees will identify with these small beings: conservative, rooted in tradition, reticent to change and foreigners… The group did not hide its affiliation: flags with Celtic crosses flew in perfect harmony with the Tolkienian aesthetic, the band Compagnia dell’Anello (that is, “Fellowship of the Ring”) played songs about the good old European identity. His anthem, in fact, was ‘Il domani appartiene a noi’ (“Tomorrow belongs to us”), whose title was a deliberate replica of the shocking song of the Hitler Youth in ‘Cabaret‘, titled ‘Tomorrow belongs to me’. A women’s magazine called ‘Éowyn’ was also launched, in honor of the princess of Rohan. These camps They stopped being celebrated in 1981when they had fulfilled their function as spaces of recruitment and indoctrination, hidden under a layer of celebration of popular culture. Meloni the cosplayer. Meloni was four years old in 1981. But a decade later he attended the revival of these camps: Hobbit 93, held in Rome, where he sang with the band Compagnia dell’Anello. He had come to Tolkien at age 11 and joined the MSI youth team shortly after. As a youth activist, Meloni and his group of militants gave themselves Tolkienian nicknames, visited high schools in disguise to catch the kids, and met at the “blowing of Boromir’s horn” to hold thematic talks on political recruitment. In her autobiography ‘Io sono Giorgia‘, published in 2021, Meloni described Sam as his favorite hobbit: neither strong, nor fast, nor majestic, an ordinary hobbit but without whose help Frodo would never have completed his mission. A metaphor for the transformative power of ordinary people. sacred text. The admiration has not diminished over the years. Meloni has said that he considers ‘The Lord of the Rings’ not a fantasy, but a sacred text. In an interview with ‘The New York Times’ in 2022 he declared that “Tolkien can explain better than we can what conservatives believe.” On the night of the general election he won, his sister Arianna posted a celebratory letter on Facebook full of Tolkien references. And at the final campaign rally, the actor Pino Insegno, the Italian voice of Aragorn, introduced her to the public by reproducing the character’s speech in front of the Gates of Mordor. It is not the only fantastic reference that Meloni handles: the political festival that the leader founded, which attracts figures like Elon Musk or Viktor Orbán and which has been defined as the largest event of the European conservative current, is called Atrejuin honor of the hero of ‘The Neverending Story’. Tolkien Expo. In November 2023, Meloni inaugurated the exhibition ‘Tolkien: man, teacher, author’ in Rome, organized by his Ministry of Culture to commemorate the fifty years since the writer’s death. Criticism was abundant: several analysts pointed out the conflict of interest of a government with post-fascist roots dedicating public resources to praising the book that had served as a catechism for its predecessors. Some nuances. Not all analysts see Tolkien’s importance in the foundations of the new Italian extreme right as so central, even though Meloni does show herself to be a strong devotee of the text. The political scientist Piero Ignazi pointed outfor example, that the Hobbit Camps were organized by a minority faction of the MSI, and that the focus on hobbits and elves is part of Meloni’s personal communication strategy: the image of a woman less aggressive than other far-right leaders, with accessible cultural references. But is Tolkien a fascist? As for whether The Lord of the Rings is right-wing, just remember that Tolkien wrote the trilogy during the rise of Nazism and fascism and refused to publish ‘The Hobbit’ in German when They asked him to prove Aryan descent. Possibly he would have been repelled by the idea of ​​hobbits being read as opposed to change and devoted to preserving traditions. Even so, his work continues to serve as a basis for dubious movements: as he analyzed Arc Magazine In 2025, sectors of the technological right of Silicon Valley, aligned with the MAGA wing, … Read more

Fish has been in a deep crisis in Spain for years. Mercadona believes it has the formula for that to change

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He video It is from October 2024, but it could have easily been recorded yesterday, today or even tomorrow. In a piece lasting just under a minute, Jana Quiles, tiktokerrecounts his disastrous time at a fishmonger: “I just wanted a piece of fish for dinner and, because I didn’t know what to order, I ended up buying 25 euros worth of hake.” Your case is interesting because it connects with a phenomenon shared by many other young people on networks and that is reflected in the statistics from the Government: Spanish households buy less and less fish. Mercadona has taken note and has decided to step on the accelerator in a bet that it’s been a while implementing: the move from the fishmonger to the trays. What has happened? That Mercadona wants a “new fish sales model” in its stores. The chain itself announced it in a statement posted on its website, a note that, beyond its corporate tone, stands out for two things. The first, the message. The company advances its intention to complete the transformation of its sections, betting 100% on the packaged product. “We transfer all products to trays, guaranteeing quality and freshness.” The second thing that draws attention is the images. Mercadona’s statement only shows photos of fish already packaged, labeled and arranged in open refrigerators. Not a counter. Not even a stand with fresh goods and fishmongers to consult about the goods or a special cut. Nothing, in short, that can lead to experiences like the one that Jana Quiles lived in her day. @janaquiles This happens to me as a beginner 😂🐟 ♬ original sound – Jana Quiles Is it something new? In a way. Although Mercadona seems determined to complete its “reengineering” of fish, in reality the change comes from behind. Does more than a year There was already talk of the chain’s desire to find a more efficient model for the section, betting on the consumption of clean merchandise arranged on trays. The idea, how it progressed TOB.C. in January 2025: greater offer in packaging, with items ready for consumption, and much less assisted sales, moving away from the model that prevails in traditional markets. From the traditional image of customers browsing the hake, turbot and mussels displayed on ice, with the fishmonger on the other side of the counter, we move to a more functional one in which there is only the customer and the tray. Why this change? Mercadona argues who wants to “adapt” to how we consume in our homes and defends the benefits of the new model: “The key is to reduce as much as possible the time that passes from when the fish comes out of the water until you consume it.” To older claims that the trays allow it to reduce waiting times in stores, offer an “assortment adapted to real consumption” and work with merchandise “clean and ready for consumption.” In short, selling merchandise made almost to measure for a clientele that has lost the habit of buying fish and no longer has the vocabulary and the keys to ordering fresh goods. Again the case by Jana Quiles is paradigmatic. His experience with hake is not something isolated, it connects with an entire generation that has not acquired the habit of going to traditional fishmongers. That’s all? No. To these advantages are added others that Mercadona does not cite and directly affect its production costs, logistics and even the management of spaces in the store. In January the company already made it clear In any case, the change in model would not imply dispensing with employees, they would simply be assigned new roles. “The entire fishmonger’s team continues to be part of Mercadona. Their work adapts to other needs in the store.” Does it only affect fish? No. The focus may now be on fish, but it is only part of a much larger Mercadona strategy that connects with two of its main bets. One is food ready for consumption. For years, the chain has aspired to be more than just the place where you buy products to fill your refrigerator and pantry; It seeks to be directly the space in which you feed yourself. The clearest reflection of this slogan is the section “Ready to eat”but the commitment to trays of fish that are clean, cut, filleted and practically ready to put in the oven goes in that same direction. And the other bet? The ‘Store 9’the new local format that the Valencian chain wants to bet on. Your goal is optimize processes and improve efficiency, but in practice that translates into moving even further away from traditional counters and moving towards already packaged merchandise. Interaction with staff during purchases is reduced to a minimum. No chats with butchers, fishmongers or fruit sellers, like in traditional supermarkets. Speed, efficiency, and functionality prevail, which in turn leads to handling and packaging tasks being removed from public areas. Is this just about Mercadona? Not at all. Roig’s chain has managed to gain a considerable market share in Spain, close to 30% in terms of value, so their decisions affect thousands and thousands of families. However, the changes in fish consumption go further and partly connect with the Quiles video that we mentioned at the beginning of the article. We Spaniards buy less and less fish. The official data of the Government show that per capita consumption of fish (both fresh and frozen) in homes has been plummeting for years. And it doesn’t get better. He latest reportfrom November, shows interannual falls of between 4 and 5.5%. With its latest movements, Mercadona seeks to position itself in the part of the business that performs best. While Fedepesca talks about the closure of thousands of fishmongers Since 2007, there are businesses in the sector more focused on the sale of ready-to-buy merchandise, online orders and home delivery that they keep growing. Fish consumption itself is leaving homes to focus at leisure. Now Mercadona aspires to carve out … Read more

Mercadona wanted to find out in Portugal if its business formula works outside of Spain. You already have the answer

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Your bet on the white labelthe short assortment, ready-to-eat foods and territorial expansion has allowed Mercadona to gain almost 30% of the Spanish market, far surpassing its competitors in the retail. That’s nothing new. What is curious is that this same bet seems to be giving good results also in Portugal, a country in which the chain premiered in 2019 with a first store in Vila Nova de Gaia. Since then the Valencian company not only he got sixth in your expansion lusa, has also expanded its business quota. And it doesn’t seem to be going bad at all. Beyond Spain. The percentage may vary depending on the period or region being analyzed, but for some time now studies on retail show that Mercadona is (by far) the chain that takes the largest part of the distribution business in Spain. In January, the consulting firm Nielsen presented a report on “mass consumption” that it assigns to Juan Roig’s chain 29.5% of the marketwell above direct competitors such as Carrefour, Lidl or DIA. This footprint is explained by a strategy that dates back (at least) to the end of the 80s, when the Valencian company made the leap to Madrid. On the other side of ‘la Raya’, however, its history is much more recent. Mercadona did not put its head into the Portuguese market until 2016when it decided to bet on its internationalization, and its first store in the neighboring country is even more recent: a 18,000 m2 supermarket in Vila Nova de Gaia opened in 2019. Chain Distribution share in Portugal (2024) Distribution share in Portugal (2025) Continent 26.6% 27.5% Pingo Doce 21.7% 21.7% Lidl 13% 12.9% Mercadona 7.0% 7.2% Intermarché 6.6% 6.4% Auchan 4.4% 5.3% aldi 2.7% 2.9% Miniprice 23% 0.8% Leclerc 0.8% 0.8% And how is it going there? We knew that the company was expanding for Portugal, which in 2024 achieved a positive net result and that in 2025 its profit in the neighboring country amounted to 26 million of euros; What we have just discovered is that this data is largely explained by its share of business. The Economist just published a report from Worldpanel by Numerator (formerly Kantar) that shows that the Valencian chain has established itself in the ‘TOP 5’ of the most important firms in the Portuguese distribution sector. A percentage: 7.2%. To be more precise, in 2025 its quota rose to 7.2%two percentage points more than in 2024. It is a much lower percentage than in Spain, but it draws attention when analyzed in its context. First, because Mercadona has gained that 7.2% gap in just five years, a time in which it has overtaken firms such as Intermarché, Auchan or Aldi. Second, because it is already the fourth distribution chain in terms of business footprint. It is only surpassed by Lidl (12.9%) and above all Pingo Doce (21.7%) and Continente (27.5%), the undisputed leaders of the retail in the neighboring country. Gaining weight. Mercadona has not only increased its share of the pie in the Portuguese business. It has also expanded its territorial footprint. And clearly. When it opened its first store, in the summer of 2019, the firm has already advanced that its landing did not only include the supermarket in the Porto area, it also contemplated a logistics block, offices and plans to open nine other stores that year. In his last annual reportpresented just a few weeks ago, Mercadona specifies that it closed 2025 with 69 stores, 7,500 employees and a turnover of 2,092 million euros in Portugal, which contributed to closing the year in green. If nothing goes wrong, the company plans launch another five super soon. “Since 2019, the company has invested a cumulative total of 1,230 million euros and, in this second year in which it registered a positive result in the country, it achieved a net profit of 26 million,” explains. According to his calculations, he already monopolizes 3.5% share in total sales area in Portugal. Are they all advantages? Not at all. If Mercadona has managed to establish its business share in Portugal, it has been largely thanks to its investment, the opening of new stores and the creation of a ambitious logistics block in Santarém. However, the Worldpanel by Numerator data that confirms its growth also reflects that it will not be easy if it wants to continue growing. The Valencian firm has Lidl ahead of it, but above all Pingo Doce and Continenttwo chains with decades of history and a very wide presence in Portugal. Between them they add up hundreds and hundreds of points of sale spread across the country and a market share that the old Kantar figure at 49.2%. Images | Continent and Mercadona Via | elEconomista.es In Xataka | Mercadona and the rest of the supermarkets have realized something worrying: they spend a million dollars on printing paper

BYD is already studying entering Formula 1, according to Bloomberg. And it is not a whim, it is a necessary step

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To understand a leak you have to imagine (or be clear about) who is behind it. But also how and when the information has been leaked. And in this case, of course, there is little that is coincidental. BYD is studying its entry into Formula 1, according to Bloomberg. In the week in which Formula 1 arrives in China and the sport seeks new markets. The rumors. BYD is studying its ability to compete in Formula 1 and/or the World Endurance Championship (WEC) according to Bloomberg. The media outlet points to “people familiar with the matter,” who point out that the company calculates how much money an investment could take where no success is guaranteed. For the information of Bloomberg It seems that internal investigations would be in their early stages. And the media points out that there would be two possibilities, from creating your own team to buying one already on the grid, a more common option. Because? On BYD’s side, the reason is clear: trust. The company needs to open up to new markets but, in addition, its plans for the next five years include a rapid expansion. The company has also seen how its sales have collapsed in China and there are those who anticipate a stagnation in sales if the State does not return the purchase aid of recently recalled electric cars. Entering one or both of the competitions would give the company a layer of credibility and confidence in the face of possible new competitors. Competitions continue to be a huge laboratory where solutions and ingenuity can be developed that can then be applied on the street, but they also help create history and brand image. Chinese companies need a boost in this last sense to give credibility to their proposal. At the moment they are doing it by following all the challenges that traditional manufacturers once set themselves. That’s why Xiaomi has sought its own record at the Nürburgring. That’s why BYD boasts of having the fastest car in the world. Jumping into competition is only a natural step in strategy. Formula 1. Why would BYD be interested in Formula 1 when the championship is not going through its best moment? For several reasons: With the change in regulations, the battery and electric motors are more important than ever. Right now, the type of motorization is aligned with a proposal with which BYD can take advantage on the street. Despite criticism, it remains the queen category of motorsports. Neither the World Endurance Championship (except the 24 Hours of Le Mans), nor the World Rally Championship, nor Formula E, nor the American competitions (Indycar or Nascar) attract so many viewers to television. Formula 1 has gained enormous weight among young people in the United States. Your documentaries Drive to survive They have increased interest in a population group that may be interested in their vehicles. The country also already organizes two Grand Prix, which would serve as a showcase where, at the moment, they cannot sell their cars. Formula 1 aims to once again attract the Chinese public. This weekend F1 returns to Shanghai, which has been sowing the seed since 2004 (with the 2020-2023 break due to the Covid-19 crisis). If Formula 1 is interested in gaining followers in the country, BYD would be a great tool. And the problems? The problems for BYD are also several and almost all of them are linked to the fact that it is impossible to guarantee the return of investments in competition in terms of success. And it is difficult to measure its social impact in the short term. Bloomberg points out that a year in a championship like Formula 1 or the WEC is equivalent to investing about 500 million euros. The company does not have a previous competition structure. That leaves two possibilities: create it from scratch with inexperienced engineers or buy existing equipment. Neither option is cheap. The future of Formula 1 is uncertain. The current regulations do not convince either drivers or fans. Some teams even supported freezing the change or not giving so much weight to the batteries and others like Audi, which had already made the investment to enter it, refused. The doubt is whether the sport will maintain the current rules as they are or if they will move away from a proposal that fits with BYD’s philosophy. Just as BYD has a lot to gain in image, it can also lose it. Both Formula 1 and the WEC are dominated by Western teams, failing could mean a step back in the communication strategy. The WEC. The World Endurance Championship could be a logical and alternative option to Formula 1 that seems to have fewer risks. The organizers seem willing to open their hand with the type of motorization used, so there are not so many regulatory restrictions in that sense. This has once again attracted brands such as Ferrari, Aston Martin, Lamborghini, Ford or Genesis (Hyundai). In addition, it would allow him to grow and gain experience without having so many spotlights on him. Endurance races are an excellent opportunity to test the reliability of advances that can then be replicated to a greater or lesser extent on the street. A success would be excellent publicity and a failure would not attract as many eyes. Photo | BYD and Drew Bates In Xataka | From BYD to Xiaomi: all the Chinese cars that are already sold in Spain, Europe and those to come

is already manufacturing the “Formula 1” of carbon fibers

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Carbon fiber is a material widely used in industry, from aeronautics to motorsports to wind turbine blades or bicycle frames. But there are fibers and fibers: While the industry standard is the T300 and T700, there are high-performance ones like the T800 or T1000. If we talk about the best and the most advanced, the high-performance aerospace grade T1100 comes into the picture. Of course, it was only manufactured in two countries: Japan or the United States. China is about to change that. An industry located in two countries. More specifically, in the T1100 producing industry, the Japanese Toray Industries It is the absolute reference (they invented that nomenclature). Then there is Hexcel in the United States, with its counterpart the HexTow IM10. In the United States there is also a Toray plant in Alabama, which the Japanese company advertisement back in 2022 with one goal: to meet the demand of the US defense sector. That’s if we talk about industrial scale, because in the laboratory Russia, South Korea wave India They are making their first steps. And of course, China. China makes a virtue of necessity. The Asian giant has achieved a milestone: going from the laboratory to the production plant with a 95% success rate in the city of Langfang, according to CGTN. They explain that, to ensure stable production, Shenzhen University worked hand in hand with the Changsheng Technology company since 2023. Why is it important. To begin with, because you can produce small laboratory samples, but the difficult thing is to scale to industrial volumes. This is what happens with a good part of the promising materials. But by combining state capital, university laboratory and factory research side by side, China has achieved a brutal synergy in the development of new materials: CGTN mentions expressly advances every 3 or 4 months and more than 30 rounds of iteration examining hundreds of factors to eliminate defects and reach mass production. The fact in itself is a milestone, but what is truly important is the consequence: technological independence. Once launched, China’s aerospace and defense programs will no longer be limited by the supply of this carbon fiber from abroad. T1100 carbon fiber is strategic. It is the material strongest structural (in strength-to-weight ratio) and lightest that humans can produce on a scale: it has a tensile strength of 7,000 MPa and a thickness of just five micrometers. It is seven times stronger than steel while weighing only a quarter as much, it synthesizes a scientist from Shenzhen University for CGTN. And it is essential for the manufacture of fighter aircraft, satellites, rockets and civil aircraft. It is, therefore, a strategic and sensitive material due to its dual civil and military use. For this reason, Japan and the United States have strict export controls. That is, if you want T1100 grade carbon fiber to cover your fighters, for example, you have to check out if everything goes well, because obviously such a strategic material is subject to geopolitical diplomacy. This point is important because How about GPUs?the United States may block its sale to China. And in fact, does it. Also Japan, via Wassenaar Agreement. In perspective. Toray launched the T300 in 1971quickly making this carbon fiber the industry standard. Forty-three years later, the Japanese company announced the T1100 in 2014. China, on the other hand, had to wait until 2008 to have his own T300, but he has stepped on the accelerator and in just 18 years he has caught up. In Xataka | Xi Jinping’s “made in China 2025” plan is becoming a reality: this is how he is conquering the key technologies of the future In Xataka | China has a metamaterial capable of making its fighters invisible. “It is the key to winning future wars” Cover | CGTN

Space reuse seemed like a SpaceX thing. China is already trying to replicate the formula with LandSpace

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For decades, access to space was conditioned by a simple and very expensive logic: each launch was an almost unrepeatable operation, with rockets designed to be used only once. That model turned cost per kilo into a structural barrier for the entire industry. Reuse broke that inertia and changed the rules of the game, not as an incremental improvement, but as a different way of thinking about launches. Today, that idea has become the bar for who can compete in the new space economy. The trajectory that is currently taken as a model was not born from a comfortable position. In 2008, SpaceX faced a sequence of technical failures with the Falcon 1 that left the company with no financial margin. Elon Musk even admitted that a fourth explosion would have meant the end of the project. The turning point came first with a successful launch to orbit and, almost three months later, with a NASA contract to transport cargo to the International Space Station. That combination gave oxygen to a company that was still far from demonstrating sustained reliability. When launching is no longer the most expensive. The traditional model assumed that launch was the most expensive and risky part of any orbital mission. NASA analyzes place Historical costs in a typical range of between $10,000 and more than $20,000 per kilo in low orbit, with an average cost around $18,500/kg. The drop in prices associated with reuse altered that balance: with Falcon 9 and Falcon Heavy, the cost per kilo fell into the range of $3,000 to $1,500. By reducing the cost of travel, the door was opened to launch more often and rethink the scale of projects. Why LandSpace is coming into the picture now. In this new scenario of more frequent and scale-oriented launches appears LandSpace. Founded in 2015, a few years after China opened the space sector to private capital, the company has positioned itself as a player focused on building a complete chain from design and manufacturing to launch. Its program aims to recover and reuse the first stage, and in parallel it is committed to liquid oxygen and methane launchers, a combination linked in the industry to cost reduction strategies. This approach fits with China’s need to deploy large satellite constellations in the coming decades. Zhuque-3 from LandSpace With the Zhuque-3LandSpace proposed something unprecedented in China for an orbital-class launcher: attempting to recover the first stage in a real flight. The launch made this vehicle the largest Chinese commercial launcher ever flown and the first by a private company in the country to attempt a vertical landing after completing its primary mission. The profile was carefully planned, with a recovery area built specifically for it in the Gobi Desert. LandSpace has not given figures on the probability of success, and the flight was functioning as a recovery test in real conditions. Zhuque-3 from LandSpace Similar to Falcon 9, with nods to Starship. The comparison with SpaceX is not a rhetorical device, it is in the design itself. Zhuque-3 adopts a very recognizable pattern: nine engines in the first stage, return maneuver, aerodynamic control with grid ends and legs for a vertical landing. At the same time, it is not a carbon copy of the Falcon 9. The rocket is built of stainless steel and uses methane and liquid oxygen as propellants, two features associated with the development of Starship. SpaceX Falcon 9 The December attempt did not end as LandSpace had planned. After takeoff, the Zhuque-3 completed its initial phase of flight, but the first stage failed to execute the final landing maneuver. According to Reutersthe booster had to start its engines about three kilometers from the ground to stop the descent and carry out a controlled landing, something that did not occur. The result was an impact rather than a vertical landing. The design of the test itself assumed that risk: it was a reuse test, not a complete operational mission. Reuse and risk tolerance. The commitment to reusable rockets forces us to review how risk is understood within the Chinese space sector. The aforementioned agency highlights that the local industry has historically been dominated by state companies reluctant to see visible failures. The entry of private companies like LandSpace is introducing another logic, closer to controlled experimentation. The fact that failed attempts are documented and publicly explained suggests that the priority is beginning to shift from immediate success to the accumulation of experience, a necessary condition for reuse to be more than a promise. Images | LandSpace | SpaceX In Xataka | While Silicon Valley dreams of servers in orbit, Russia prepares a nuclear reactor on lunar soil

Senna has given us back the passion for a Formula 1 that no longer exists. And its sound is key to understanding its success

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March 1, 1981. Brands Hatch, United Kingdom. He had fought for two karting world championships but was still a complete unknown to the general public. Not even in England, where the passion for motorsport is several steps ahead of other European countries, were they aware of what they were seeing. Brazilian with curly hair. The face of a child on the body of a 21-year-old boy. The arrogant look of someone who knows he is superior. And it is superior. That day was fifth at the controls of his Van Diemen. Two weeks were enough for me to get his first victory. With the circuit flooded, Ayrton Senna da Silva asked his team to put as much pressure as possible in their tires. They say that no one on the team believed in that decision but as a pilot who paid to have a guaranteed seat, the mechanics followed orders. The rest is history. The Brazilian driver began to string victories. Six races held that year in the Formula Ford 1600 with four victories. 12 victories out of 19 rounds in which he took the exit. At the end of that same year, Ayrton Senna fulfilled his family commitment and promise to Lilian de Vasconcelos Souza, then girlfriend and then briefly wife of the man considered the most talented Formula 1 driver in history. Senna returned to his country to run the family business. But he had already experienced what it was like to win. He had already experienced what it was like to be the best. And he came back to win it all. They exist, they are somewhere More than 40 years after that Brands Hatch race, Netflix released Senna. “While we were still searching, we recorded a Formula Ford in Sweden, an FF 1600,” The speaker is Gabriel Gutiérrezsound designer of the six-episode series in which the pilot’s life is recreated working with, among other tools, Dolby Atmos. Senna talks about the human side of the driver, his private life and his path to becoming a triple world champion. But if something attracts an amateur, it is the montage of the images, the recreations aboard legendary single-seaters. Recreations that would be nothing without their sound. “I received a call from a post-production supervisor from Brazil, Gabriel Queiroz, who told me about a new project by Vicente Amorim, with whom I had already worked on Holy. From the beginning, we started looking for cars worldwide and how to get models from that era to go out and record them,” explains Gutiérrez about how Senna was built. “The filming was going to be done with replicas of the cars that were custom-built models, fantastic, with enormous precision, but their engines were not Formula 1 racing ones,” Gutiérrez clarifies. Ayrton Senna in the Formula Ford 1600 in 1981 And there begins the challenge: to be able to record the most iconic models driven and against which Ayrton Senna competed throughout the decade of the 80s and early 90s. “Many people told us that we were crazy, that we were never going to achieve it, that those cars were dismantled and that they do not exist.” But boy do they exist. Whoever has ever gone to see a Formula 1 race, there is something that they do not forget: the sound. The current V6 hybrids have nothing to do with the brutal howl of the V10s of the late 90s and early 2000s that Senna himself would not see. What he did have in his hands were cars from a time that will not return. Between his debut in Formula 1 in 1984 and the fateful May 1, 1994 when he lost his life in the Tamburello curve of the Imola circuit (San Marino), the turbo V8 and the naturally aspirated V10 and V12 paraded through Formula 1, the latter with a brutal sound, hoarser than the return of the V10 from 1995 onwards. Pure sounds, without a trace of electrification, that danced inside the cabin to the metallic tapping of the gearbox lever. From stomping on the clutch to downshift, playing with the accelerator to synchronize the revolutions of an engine that was going above 10,000, 11,000, 12,000 rpm. The engine backfired before taking the first chicane at Monza where the Ferraris of Berger and Alboreto watched in shock as Ayrton Senna abandoned the car after Jean-Louis Schlesser crashed and got the only victory they would scratch to the McLarens throughout 1988. The hit of the accelerator at the start and the howl with each gear change before reaching the Parabolica and heading down the finish line. The no less powerful cry of the typhosi in the stands when they saw that they were returning to the top of the podium in Monza when just three laps before they had seen it impossible. They were years of pure driving, of senses. By sight, smell, touch… and hearing. For the protagonists and those who admired them. For those who saw a Brazilian debutant swims between the rails in Monaco in 1984jeopardizing the victory of an already renowned Alain Prost who managed to stop the race before its end, distributing half of the points in a decision that would end up costing him the World Championship at the end of the year in favor of Niki Lauda. Ayrton Senna aboard the Lotus 97T “We were able to record Ayrton Senna’s original Toleman from 1984 and the original Lotus, the 97T model at the Lotus Classic Track in Oxford, which was a fantastic recording. The Toleman was positioned as the new leading car for us, the favorite,” explains Gutiérrez. By then, they had already obtained a good handful of the cars that marked an era. As? Moving through the mist. Senna’s sound designer explains that his first idea was to talk to Frank Cruz, who held that same position in Rush by Ron Howard, a film about the duel between Niki Lauda and James Hunt in the 1976 World Championship. The film … Read more

Zara has found the formula to produce more photos in much less time. The answer was not where many thought

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Every time a big fashion brand mentions artificial intelligence, the reflex is almost automatic. We think about the possibility of models replaced by avatars, sessions that are reduced to a minimum and increasingly automated campaigns. It is a logical reaction, fueled by what we have already seen in the sector in recent months. But not all bets go that way. In the case of Zara, the question is not whether AI enters the creative process, but how it does so and what it decides to preserve intact. Not all AI in fashion is the same. In recent years, the sector has been trying very different paths under the same label. There are brands that have opted for generate complete campaigns with images created by generative systems, and others that have explored the creation of digital “doubles” of models to reuse their image in marketing. This context explains why Zara’s announcement triggers almost automatic suspicions. But it also forces us to refine the focus, because replacing a session is not the same as reusing a photograph, nor is it the same to displace people as to reorganize how visual content is produced. What exactly has Zara announced. Reuters reports thatZara has begun using AI to help create new images of real models in different outfits and accelerate visual production, in a movement that is part of a broader trend in the sector. As explained by an Inditex spokesperson, AI is being used to complement existing processes, not to replace them. The company presents it as a way to gain speed in the production of images without considering a total change of model in how its visual communication is built. How the “nuanced” approach works. From what has been published so far, the approach aims to take real photographs of human models and use AI to edit them and show those same models with other combinations of clothing, without repeating the session. The British newspaper CityAMfor its part, includes the anonymous testimony of a model according to which Zara asked for permission to edit its images with AI and thus show different items. This difference is important, because we are not talking about generating a campaign from scratch or creating a complete digital replica, but rather about expanding the number of final images based on previously photographed material. A precedent that marked the debate. Months before Zara’s move, H&M had contributed to tense the conversation with a much more visible proposal. In March 2025, the swedish company announced that would begin to create digital “twins” of 30 models to use in social networks and campaigns, always with prior permission. The initiative included compensation and control of rights by the models, but it also provoked criticism and once again put on the table the fear of a progressive reduction in work on traditional sets. The other end of the spectrum. The clearest contrast is offered by Mango. The company presented a campaign for its youth line generated entirely with AIa much more radical approach than Zara’s. In its case, AI is not limited to expanding combinations from a previous session, but is placed at the center of the creative process, although with subsequent intervention by human teams for selection and retouching. Mango frames this decision within its 2024-2026 strategic plan and presents it as a commitment to efficiency and innovation, thus marking a clear limit compared to hybrid approaches. Even so, the discomfort does not disappear. Some actors in the sector warn that the growing use of AI could reduce the number of assignments for photographers, models and production teams. It does not speak of a specific impact, but of a cumulative effect that can alter an entire ecosystem, from established professionals to those trying to make their way. The concern is not only focused on a specific brand, but on the sum of decisions that, little by little, change how many times a camera is turned on. Images | Zara | Highlight ID | M. Rennim In Xataka | All tech companies are putting AI in all their products. The problem is that nobody wants them

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