880 million and Formula 1 in the spotlight of the great Metro expansion

When Madrid announced that it will be a Formula 1 World Cup event until next year 2035 the focus was on good connection that you would have by public transportation. Just a few days ago, the Community of Madrid once again stressed this with a controversial video starring Carlos Sainz (Williams driver) in which he claimed that you can get to the circuit from “the city center” in nine minutes when in reality he left a station almost four kilometers from the emblematic Puerta del Sol. Now, the Community of Madrid once again mentions the Madringthe name of the Madrid circuit, in another promotional video. In this case to announce the definitive layout of Metro Line 11, which was not completely confirmed despite the fact that The expansion works in the southern area had already begun. Now, the project is final. The problem is that the “Gran Diagonal” has nothing to do with the original project. And that has raised many blisters in a northern area of ​​Madrid where many have been left out of the project. 880 million euros for a historic expansion Since the project was presented, Madrid was clear that it wanted to completely change the appearance of Line 11. This line only has seven stops spread over about 8 kilometers. With the expansion, the line is expected to measure more than 30 kilometers and will have 20 stops. The Great Diagonal will have a final cost of about 1,100 million euros but it has not been until now when the region has unlocked an expenditure of 880 million euros dedicated mainly to the northern end of the expansion. And here comes the trouble. With the announcement it is confirmed that the line will use two already operational stations such as Mar de Cristal and Terminal 4 of the airport as supports. The rest of the stations are new: IFEMA-Cárcavas, Ciudad de la Justicia, Hospital Isabel Zendal and Valdebebas Norte. In the promotional video, the Community of Madrid highlights that the new Line 11 will connect with the Formula 1 circuit, the Isabel Zendal Nursing Hospital and the future City of Justice. All of them are projects created or defined recently and that have raised controversy over their convenience or not. The health center was built as a “pandemic hospital”in the words of Isabel Díaz Ayuso, president of the Community of Madrid. Since the crisis eased, its activity has been very low and it has been studied for a long time how take advantage of it for other medical areas. It was said about Formula 1 that it wouldn’t cost a euro of public money. And the city of Justice is a frozen megaproject that In 2015 it had already cost Madrid residents 105 million euros but what has not yet seen the light. Line 11 aims to be a new handle to bring people to these spaces and events, in addition to the surrounding homes that until now have to deal with the inconveniences of a PAU: gigantic streets that discourage the walk and the use of public transport. But the criticism is especially harsh for those who saw it possible for a new Metro line to reach their homes. Neighbors to the north of Madrid but who are a few kilometers from where the new section of Line 11 will run. And it is that the original design It involved turning off at Arturo Soria (before reaching Mar de Cristal) and heading northwest. Crossing the city to the left and passing under Paseo de la Castellana, one of the main arteries of the city, the new link was projected to the Barrio del Pilar, with its final destination on Avenida de la Illustration. However, In 2020, the detour to the east was already proposedwith destination Valdebebas as it finally happened. Since then, the neighborhood associations They have asked that, at least, the line not stay in Valdebebas and return westwards past the last station currently contemplated to link with the Barrio del Pilar. These associations defend that the initial project would improve the connection of more than 120,000 residents compared to the 30,000 who currently live in the Valdebebas neighborhood. And although the northern zone has focused attention because the modification of the project was substantial, the residents of the southern zone demand new stations that improve their connection with the Metro. And in the southern section, between the current La Fortuna station and Cuatro Vientos, where the line will end connecting with Line 10, new stations will not be excavated either, everything will be a continuous link of more than two kilometers. Photo | Madrid Metro In Xataka | 1,500 tons in weight, 100 meters long and one objective: excavate Metro Line 11 in Carabanchel

In its final stretch of having a Formula 1 circuit, Madrid has encountered a problem: sheep

January 2024, Madrid confirms that it will have a Formula 1 circuit after years of chasing him. Without a permanent circuit that can host the event, the FIA ​​and Madrid political leaders welcome the proposal that the streets of a PAU north of Madrid and the IFEMA facilities They lay the foundations of the show. It is a movement, that of using a city as an attraction but not passing through any of its emblematic places, that the organization of Formula 1 has been practicing for some time. A sport that has been filled with semi-urban and insubstantial circuits, very far from the concept of Monaco. The problem is that the only thing that keeps Monaco on the calendar is tradition and glamour. The streets of the principality have become too small for cars much larger than decades ago and the spectacle on the track already seems to be the least of it. The solution has been to bring these circuits to spaces such as outskirts of Miami or Madrid. The problem is that people live there. Yes, there are people who are not always willing to have their streets transformed into a circuit, taking up assembly and disassembly work for weeks and having to suffer the noise of cars passing at 300 km/h a few meters from their portals. “They are selling my health to make money”said one of those affected by the Stop F1 Madrid platform. And the neighborhoods have their own dynamics and spaces that were there long before Formula 1 arrived there. For example: the sheep. Year and a half of notices Although it may not seem like it, the roads, paths and roads of Spain are the result of a planning designed centuries ago but live for the daily use of them. Sometimes, like roads, they have been used to structure our country. In other cases, although invisible to the untrained eye, they live for a handful of the most unexpected users. Every year, at the end of October, Thousands of sheep continue to pass through Madrid’s Gran Vía. Although it may have some folklore for those less familiar with the countryside, it is still part of the path for those who practice migration. Because yes, no matter how few they may be, there are those who keep transhumance alive. One of those historical paths that contemplate the passage of animals is the Vereda de los Leñeros, one of the livestock routes that pass through Madrid. These steps, points out the Community of Madrid itselfdefine the spaces intended primarily for the transit of livestock and which in the case of trails have a width of 20 meters. When the modification that IFEMA had to make to host the event was put on the table, environmentalists and neighbors confirmed that they were diverting the livestock route but, according to Antonio Giraldo, Spokesperson for Urban Planning, Environment and Mobility of the PSOE in the Madrid City Council, it was falling into illegality. “Either they ventilate a livestock trail (illegal) or reduce the surface of municipal green areas (illegal). But you cannot do both at the same time,” Giraldo then pointed out because according to their calculations, there was no space in the neighborhood to divert the livestock route without falling into one of these two assumptions. It has been a year and a half since the controversy began. The first voices that warned of the problem came in February 2025. In July 2026, weeks before the cars compete in the north of Madrid, those responsible for the region have presented the modification with a publication in the Official Gazette of the Community of Madrid: raise the livestock route to save the Formula 1 circuit in style. They explain in The Country that the Vereda de Leñeros has existed since the 19th century and that its original route passes through IFEMA, which has been trying to move it to the margins of the complex for years. However, it has not been until now coinciding with Formula 1 that the modification project has been presented. For the opposition, it represents a clear example that private interests are altering “land with very high protection that could derail the project.” Since then, the tug of war between the opposition and the Madrid City Council has been constant. Also the criticism from neighbors who have found in this supposed illegality the possibility of preventing the event from going ahead. However, everything seems decided for the livestock route to be modified. The City Council’s plan involves dusting off a preliminary project that proposed building an eco-bridge to save the M-11 and join the Vereda de los Leñeros with that of Valdecarros, which were separated when this road was built. That is, the plan goes through carry animals over a 12-lane stretch. A decision that the opposition, neighborhood groups and environmentalists continue to criticize. From the Madrid Ecologist Platform they point out that: “The livestock trails are public domain assets owned by the Community of Madrid, they cannot overlap with another public domain such as a green area (referring to the park through which the new path is intended to pass)”, in words collected by elDiario.es. The environmental group explains that the sections should be transferred by IFEMA since they were the ones that completely closed the passage of the road with their facilities and are the promoters of the event and that it cannot be the Madrid City Council that gives up land in a green area to give way to said modification. And from Liberum Natura they already announce that they will argue against the project (Justice already admitted another allegation of his in May) because they consider that if it is given free rein it could be used by other municipalities in the future so that the livestock trails are raised above green areas and thus they can continue gaining ground for private businesses such as building apartments… or a Formula 1 circuit. Photo | Madring and Sam Carter In … Read more

Netflix’s latest big ratings success turns the formula into a phenomenon

Nobody expected that’I will find you‘ was Harlan Coben’s best premiere for Netflix, and in fact, it has not been. However, eleven days after its arrival on the platform, it accumulates more views than almost any other fiction of 2026 in that same period: 58.1 millionand number one in more than 80 countries. The figure reaches milestones that only a handful of productions have reached in the entire history of the platform. And that, as we say, is not even the author’s best premiere with Netflix. What is it about? The series follows David Burroughs (Sam Worthington), a man who has been serving a life sentence for five years for the murder of his three-year-old son, a crime he has always denied having committed. Everything changes when his ex-sister-in-law, Rachel Mills (Britt Lower), brings him evidence that the boy could still be alive, opening the possibility that the original investigation was manipulated. Convinced that he has been the victim of a conspiracy, David escapes from prison and, together with Rachel and while being pursued by the FBI, unravels a web of family secrets that questions everything he thought he knew about his past. The author factory. Harlan Coben is certainly no newcomer to Netflix. The platform signed an agreement with him in August 2018 to adapt fourteen of his novels, expanded in 2022 with twelve more titles, including the eleven novels by Myron Bolitar, one of the researchers who star in his intrigues (and who is actually a representative of athletes). ‘I will find you’ is the first produced by an American team, after eight years transferring the original plots to the United Kingdom, Poland, France, Spain or Argentina. Some milestones of Coben’s adaptations. ‘Wiles‘ was the most watched series globally in the first half of 2024, with 107.5 million views, which placed it in seventh place in the history of English-language series on Netflix. ‘On the Run’ generated 15.6 million views in its first week and managed to unseat ‘Stranger Things’ from number one in the United States. Astronomical figures, surpassing even this ‘I will find you’, and which attest to Netflix’s good nose for detecting a vein. One that, in addition, insistently repeats certain plot lines: disappearances, family secrets, hidden identities, all of this is grouped under the “Harlan Coben Collection“which currently has 13 films. The public praises what the critics do not. Curiously, Coben’s adaptations do not have particularly high critical acceptance. There are some like ‘Silence in the snow‘ that have very low marks on Rotten Tomatoes (34%), and others that raise the average a little, such as ‘Safe‘ and its 73% of the public and 71% of the critics. But in general, the grades are closer to passing by the skin of their teeth: this ‘I will find you’ it has 63% of the public and 61% of the critics. None of this erodes in the least the audience phenomenon that adaptations represent. What is coming. While Netflix enjoys the success of ‘I’ll Find You’, Coben’s adaptation machinery does not stop (because they are always self-contained stories that work in a single stroke, with no option for second seasons) and ‘Myron Bolitar’ is already in preparation, the series that David E. Kelley (‘Big Little Lies’, ‘Presumed Innocent’) will co-write and co-direct with Coben himself. As a novelty, it is the first adaptation designed as a long-running series and not as a closed miniseries. Good times for comfortable, effective suspense with no other ambitions than to provide an acceptable dose of intrigue and chills. In Xataka | Of course you don’t remember anything that happened in the last season of your favorite series. It’s deliberate

We have searched for the formula for the definitive pre-workout breakfast. The answer from science is much simpler

Everyone who gets up early to go to the gym has wondered on some occasion whether it is better to go to the gym without having any breakfast, just have a coffee to get energy, or prepare a large, very satiating breakfast. In this case, the quick information that we find on the Internet can lead to confusion, since depending on what you look at it will show very different advice, and that is why you have to focus. what the experts point out. The body’s gasoline. If you are going to do a high-intensity workout that is not limited to simply taking a morning walk, logically you have to offer some fuel to the body in the form of carbohydrates. These are the undisputed kings to have quick and efficient energy when, for example, starting to lift a lot of weight on a bench. Here the different guides agree that consuming carbohydrates before exercise helps maintain blood glucose levels and preserves glycogen reserves in the muscles, which are our most immediate fuel. That is, they prevent you from running out of “battery” in the middle of the session and end up giving the dreaded ‘bird’ when training. And this is what the famous ‘pre-workouts’ rely on in the form of quick doses of carbohydrates that are absorbed very quickly. The protein. In addition to fuel, it is also noted that adding a moderate amount of protein in the morning is appropriate. This is based on the need to prevent muscle damage and promote recovery, especially if the routine includes strength training. When to take it. The biggest mistake before training is not always ‘what’ you eat, but ‘when’. Here the evidence establishes an optimal window of 1 to 4 hours before exercise to make a solid intake rich in carbohydrates. However, in the real world, few get up at four in the morning to eat breakfast before hitting the gym at seven in the morning. The strategy. If the time frame is short, the strategy must change drastically, since organizations such as the United States Anti-Doping Agency they point Because there are several digestive enemies in pre-workout: Fiber should be avoided since it slows down gastric emptying and can cause serious intestinal discomfort with great effort. You should avoid fats due to heavy and energetically costly digestion, making foods that are easier to digest ideal before training. Just before starting training, it is not best to take protein, since it will not be digested and will not arrive in time to be useful in training, meaning it should be taken an hour before training or after it. There is no definitive breakfast. If someone offers a series of preparations without distinguishing the audience for which they are intended, the truth is that they are lying. The most important point here is that nutrition should always be individualized for the needs of each person, because breakfast for someone who is going to make a great effort is not the same as breakfast for another person who will limit themselves to taking a brisk walk. The time between breakfast and the start of exercise is also important, since the tighter it is, the more priority must be given to light foods that are absorbed quickly. All this means that it is not easy advice and should not be limited to a generic recipe book. Images | Anastase Maragos In Xataka | Walking does not count as “exercising”: for the 10,000 steps a day to be effective, the x3 rule must be applied

The world has been searching for the formula against the housing crisis for decades. There are those who believe that the answer is in Vancouver

When you think about the residential market, price escalation and affordability of housing, more and more cities are looking up. The idea is very simple: build taller buildings and make more use of limited land, especially in the most sought-after neighborhoods. That philosophy is catching on, for example in Basque Countrywhere new apartments are proposed on buildings that already exist, or in Madrid, which aspire too to expedite procedures. In Vancouver (Canada) they have decided to go one step further and create a kind of ‘XL laboratory’ to answer a key question: Would the residential crisis be alleviated if we reduced bureaucracy and were more flexible with buildability? An impossible market. Living in Vancouver is not easy. Not at least if you don’t have a generous salary and you aspire to stay in a (more or less) well-located and (more or less) comfortable home. a study disclosed by Frontier Center shows that the British Columbia city deals with one of the least affordable markets on the planet. Canadian families who want to purchase a property need, on average, to invest the equivalent of 10.8 full years of gross income. And that for a ‘normal’ cost house. Globally, it is only surpassed by Hong Kong, Sydney, San Jose and Adelaide. The situation in Vancouver is actually worse than in Los Angeles, San Francisco, New York or any other large conurbation in North America. The rental market does not offer much comfort either. According to Zillow Rentalsthe average income is close to 2,900 dollars and last year it was above 3,000. Against this backdrop, the authorities have set the goal of injecting into the market 83,000 new homes in the coming years. You will find more infographics at Statista And what is the reason? Beyond the imbalance between supply and demand or the arrival of immigrants with an investment mentality, a few days ago, in a column published in The New York TimesBinyamin Appelbaum mentioned another key factor: excessive bureaucratic rigidity and regulatory blockage, a problem that is not exclusive to Canada. “Cities have largely lost the power to approve projects. To prevent officials from acting against the public interest, we have taken away the power to act in its favor,” regrets Appelbaumveteran reporter The New York Times and specialist in economics and business. “We are so committed to justice that we have lost sight of the injustice of inaction.” “Restore affordability”. In his analysis, the expert recalls the construction limitations imposed in coastal cities like Vancouver in the 1960s, the effects of the 2008 financial crisis, the structural housing deficit (in 2023 it was estimated that Canada needed 3.5 million of extra homes by 2031 to “restore affordability”) and tension in the rental market. In the specific case of Vancouver, the geographical limitations of the city are added, constrained between mountains to the north, the ocean to the west and the border with the United States to the south. Also the characteristics of its urban planning, with a large weight of small properties. Houses, gardens… and skyrocketing prices. “The biggest problem is that Vancouver is a city of single-family homes. It has an imposing skyline in the center, but, if we see it from the air, the vast majority of the land is occupied by houses surrounded by grass,” comment Appelbaum. He is not the only one who highlights this peculiarity of the Canadian metropolis. In his chronicle he cites another expert, Alex Hemingway, senior economist at BC Policy Solutions, who questions this use of land in a city with residential m2 skyrocketing and rents through the roof. Appelbaum even cites specific cases in which apartment towers have given way to mansions, which further reduces the housing stock. A laboratory called Senakw. Despite this context, for a few years Vancouver has hosted a special project: in the heart of the city, near English Baythere is a wide strip of land 10.48 acres (just over four hectares) in which large apartment towers are being built. What’s more, the objective is to build one of the residential neighborhoods there with greater density from all over Canada: around 6,000 homes spread across 11 towers. His name is Sen̓áḵw and it is much more than theory or a plan drawn up on paper. The first building of the initial phase (which will encompass 1,049 homes spread over three towers of 27, 32 and 40 floors) is almost ready and the idea was for its first tenants to move in at the end of May. The Realist precise that the promoters want to finish the second block in the summer and the third before 2027. How is it possible? Very easy. Because Senakw is not just another real estate development. In fact (and this is the key) the 4.4 hectares it covers enjoy a special status that free it from the regulatory straitjacket that limits construction in other neighborhoods in Canada. The reason: that land does not depend on the Vancouver authorities, but on the Squamishan indigenous people who occupied the land long before the first Western settlers arrived. The land, located on the south bank of False Creek, was home to one of the 23 ancestral populations of Sḵwx̱wú7mesh Stélmexw, but in 1913 the natives residing there were evicted “by force”. Although the British initially recognized the area as a native reserve, the value of the land led the provincial government to pressure their families to leave in the early 20th century. Their offer was very simple: either accept the payments offered or risk be left with nothing. Then the Government burned their homes. That episode gave rise to a decades-long lawsuit that ended in 2003when justice returned 4.4 hectares to the Squamish Nation. “More than buildings”. A decade and a half after that historic ruling, in 2019, the Squamish Nation voted in favor of developing a residential project on the land and thus creating “a legacy” for the next generations of natives. The result is Senakw, an ambitious project of 6,000 homes spread … Read more

A researcher has created a formula to know if you have too many clothes in your closet. This is what it says about yours

Who hasn’t ever looked at their closet and thought that maybe they have too many clothes? When we are choosing an outfit for an event we don’t think about it, but when it comes to changing our wardrobe when moving from one season to another, we probably do. The truth is that it is difficult to quantify how much is too much clothing. There are no absolute figures in this regard, but there are some approximations. The European Union itself has made calculations of the number of times we should wear each type of garment to compensate for the carbon footprint what it means to manufacture it. With this, the designer and researcher at Torrens University in Australia Alicja Kuźmycz has devised a simple mathematical formula that helps us make the calculations in a much more personalized way, taking into account our real volume of garments. Mathematics answers. According to the European Union (EU)to offset our carbon footprint we should use each of our shirts and blouses 40 times and our T-shirts 45 times. As for pants, dresses, skirts and jumpsuits, the figure rises to 70 uses. Cardigans, sweaters and sweatshirts must exceed 85 uses and with coats and jackets it would be necessary to reach 100. It is something that seems achievable, but the more garments we have, the more complicated it is. To get an idea of ​​the time it would take to meet the European Union’s objectives, we can do a simple calculation: multiply the objective by the volume of garments and divide the result by the frequency. For example, in a study carried out by Kuźmyczparticipants owned an average of 23 dresses or similar items of clothing. The target in this case, if you look at the EU figures is 70. Suppose we wear a dress one day a week. That’s 52 uses in the year, because the year has 52 weeks. Now we do the calculation. We multiply 23, which is the volume, by 70, which is the goal, and divide the result by 52, which is the frequency. The result is 30.91 years. We talk about years because we divide uses by uses per year. The uses are gone and we have years left. It would take us 31 years to offset the carbon of making the 23 dresses. life changes. 60 years ago, a person used to have on average 40 items of clothing. Today surveys indicate that we usually have around 199, of which between 25% and 50% are abandoned in the back of the closet. Therefore, the carbon footprint is never offset. The origin of carbon. The machines used to make a garment, especially if it is on an industrial level, emit a lot of carbon dioxide. At the same time, resources are spent and materials are used, the production of which has also required the emission of these gases. This ranges from the oil used to obtain some plastic fibers to the emissions from raising sheep for wool. Obviously, the emissions are not the same and wool is a better option, but it all adds up. On the other hand, the transportation for these garments to reach our closets also involves specific carbon emissions. All of this is what the European Union took into account when making its calculations. Donating is not enough. As Kuźmycz explained in an article for The Conversation, donate clothes we no longer wear to charities is not always the best option. He points out that many times these institutions are overwhelmed and end up using a very small fraction of the clothing they receive. The rest ends up in landfills or is moved to other countries, so the problem does not disappear. It just moves. Each case is different. Since not all clothes are the same nor does everyone get them in the same way or use them in the same way, Kuźmycz wants to develop an interactive calculator that will help each of us have the ideal wardrobe in environmental terms. We could know how many clothes we need of each type so as not to overdo it and accumulate. With this in mind, we could indulge ourselves as we see fit, but at least we will have the necessary information about the consequences that this entails and, perhaps, it will help us find a balance. Image | Burgess Milner Xataka | Converse sneakers were once the symbol of the millennial generation: now they have been in free fall for years

If you thought the blue zone in your city was expensive, wait until you see what it costs to moor a yacht at the Formula 1 GP in Monaco

The Monaco Grand Prix is, by far, the most glamorous career of the Formula 1 World Championship. Not so much because of the fact that each of its curves keeps a memory of the most successful drivers, but because of the enormous showcase of luxury and opulence when celebrating with one of the most exclusive ports in the world. Not everyone can access the most exclusive spaces at the Monaco GP. Beyond the VIP stands, the real epicenter of luxury It is on the yachts moored in front of the circuit. The mooring of a superyacht during that weekend costs a real fortune, only affordable for the richest in the world. In fact, not even the world’s great fortunes, such as Jeff Bezos, They have a guaranteed position among the privileged few who can afford to watch the race of Formula 1 from the deck of your superyacht. Three million for a front row seat During the week of the Grand Prix, Port Hercule stops being a normal port and becomes a meeting point for the greatest fortunes on the planet and their yachts. Whether you like Formula 1 or not is secondary. The week before the Grand Prix, the parade of enormous superyachts begins, such as the Symphony by Bernard Arnault, founder of LVMH, who take positions highlighted in the Monegasque port. The specialized medium Yacht Harbor estimated that the 2017 test brought together yachts valued at more than 2,000 million euros in Port Hercule. Kismet superyacht, 122 meters long However, not having your own yacht is no excuse for not enjoying a front row seat at sea to enjoy the only Championship race that can be seen from the deck of a luxurious superyacht. Yacht rentals during the race test week skyrocket. The portal of boat rental luxury Cecil Wright offers those types of services and allows you to rent the Kismeta true floating mansion for the modest price of three million euros for one week. While on the streets of Monte Carlo the single-seater engines make the most of their performance, inside the Kismet Up to 12 guests can be accommodated in eight suites. The yacht is equipped with every detail so that guests only have to relax in its Balinese-inspired spa, which includes a hammam, sauna and cryotherapy chamber, waterfall shower and chromotherapy bathtub, gym and yoga studio. One of the covers of Kismet In addition, it allows you to experience all the excitement of the race from any of the jacuzzis on its luxurious decks, and all of this is attended by a crew of 36 people. “Parking” at a Monaco GP Once you have rented the right superyacht to blend in with billionaires and royalty, all that remains is to find a mooring for the yacht. Kismet. Port Hercule is the only port with adequate depth for mooring superyachts of that category. This port offers about 700 berths, but the most sought-after place is the so-called Trackside Zone, where the boats are located next to Quai des États-Unis, Quai Jarlan and the first two positions of Quai U. That is, in the mooring line closest to the circuitwhere the single-seaters pass just a few meters from these yachts. According to the table of Port of Monaco ratesthe price of the mooring is calculated based on how close it is to the runway and the length of the superyacht. Docking a yacht in the port of Monaco during the race ranges from 5,668 euros for a yacht of less than 19 meters in the Port of Fontvieille area, the furthest and without vision of the track, to tripling its price as we get closer to the track, with a mooring price of 16,087 euros for the same 19-meter yacht. Mooring Zone 1 is at the end of the tunnel straight, just when the cars must brake. Passing mooring zone 2, from which you can see the chicane of the Pool areato the Trackside Zone (zone 1) implies a price increase of 25.7%. During the Monaco Grand Prix, mooring a superyacht like the Kismet122 meters long, in the Trackside Zone (zone 1) It can cost around 160,000 euros only for docking during Grand Prix week. Its high price is justified because its proximity turns the Trackside Zone into a kind of floating stand. The yachts are in front of one of the most recognizable parts of the track, right where the cars leave the tunnel and launch towards the Nouvelle Chicane area, one of the classic images of the Monaco Grand Prix. It is a point where the drivers must reduce their speed to follow the curve and face the Pool section, so the millionaires see them pass at a slower speed and the single-seaters can be seen in more detail. Without a doubt, the most millionaire form of watch a formula 1 race. In Xataka | Madrid has been fighting for its F1 Grand Prix for years. Ozempic’s rich heirs also want a Grand Prix in their town Image | Flickr (CaterhamF1)

In 1985, on the verge of being defeated by Pepsi, Coca-Cola changed its ancestral formula. The result was a disaster

Coca-Cola had been the reference soft drink around the world for decades, but in the early 80s a very tough competitor had emerged: pepsi. The firm had been gaining more and more followers with advertisements in which they participated Michael Jackson, Michael J Fox either Cindy Crawfordand its success did not stop growing thanks to a spectacular advertising campaign called “The Pepsi Challenge”. Those ads seemed to show that people preferred the taste of Pepsi, and Coca-Cola managers, scared by the threat of being forgotten, decided to change the formula and create the so-called “New Coke.” That was a disaster and Coca-Cola ended up returning to its original formula. The Pepsi challenge was as simple as it was effective. The people who participated did a “blind tasting”: there were two glasses with unidentified cola, one with Coca-Cola and the other with Pepsi. In appearance they seemed the same, and behind them were the bottles with which each glass had been filled (or hidden under some paper cylinders). The result according to the advertisements was always himself. The taste of Pepsi won time and time again. Coca-Cola executives, who saw how their market share was constantly declining, began a gigantic project: the creation of a “New Coca-Cola” (New Coke) that would see its recipe modified for the first time since the creation of this drink in 1886. What happened The modification of the recipe was evaluated with market studies that were promising: the new Coca-Cola, sweeter, beat both the old Coca-Cola (the original) and Pepsi. Everything seemed to show that Coca-Cola had its winning drink. That made the company announce “New Coke” with great fanfare on April 23, 1985. Initially the reception was good, but criticism soon began to arrive, which increased: a lot of people wanted the old Coca-Colaand surveys conducted shortly after the launch showed how only 13% of people preferred “New Coke.” Coca-Cola ended up producing the original recipe again, which it called “Coca-Cola Classic” just two months after that launch, and some time later it directly stopped manufacturing its “New Coca-Cola” to stay with the classic, which also lost that adjective. Everything remained as at the beginning, but with a spectacular marketing failure and development in which the firm had invested 100 million dollars. Still, Coca-Cola recovered after the disaster. That attempt to compete, although a failure, seemed to resonate deeply with consumers, especially when Coca-Cola recognized its mistake and offered the “old Coca-Cola” again. By the end of 1985, Coca-Cola Classic was outselling New Coke and Pepsi. What happened? One of the problems was pointed out by Malcolm Gladwell in his book ‘Intuitive Intelligence: Why do we know the truth in two seconds?’ (‘Blink: The Power of Thinking Without Thinking’). In it he explained how the failure was in the nature of the blind tastings, based on “sips.” People, he explained, reacted positively to the sweeter taste of Pepsi when they only tried a sip, but that taste ended up being worse when you drank an entire can, and that is what according to Gladwell Coca-Cola failed to understand in its tests. The original Coca-Cola recipe proposed a much more appropriate balance for the capacity of the cans and bottles of this soft drink. At Coca-Cola they also tried to investigate what had happened, and the conclusion of those in charge was that they underestimated the public reaction of people who rejected the change. The response generated by that launch of the “New Coca-Cola” was astonishing, and signature collections and movements against the new recipe were organized that united many people in an unprecedented campaign. Of course: New Coke kept winning those blind tastings. It didn’t matter: the one that really won was Coca-Cola, whose current quota in the soft drink market is 44% in the United States, while Pepsi’s is 26%. In Xataka | Odyssey in the soft drink aisle: why drinking a Diet Coke in the middle of 2026 is an impossible mission In Xataka | The Coca-Cola recipe seemed untouchable. Until Europe first and Mexico later have decided to touch it Image | Unsplash

The Italian far-right was looking for a way to clean up its image. He found the formula in ‘The Lord of the Rings’

In November 2023, Italy’s Prime Minister Giorgia Meloni opened an exhibition on JRR Tolkien at the National Gallery of Modern Art in Rome, organized by her Ministry of Culture. Nothing unusual, except that Meloni has been understanding ‘the lord of the rings‘ as a “sacred text.” This is how the legendary British fantasy trilogy ended up becoming a political catechism for the Italian extreme right. We started badly. The first Italian edition of ‘The Lord of the Rings’ was published in 1970, with a prologue signed by the philosopher Elémire Zolla, who interpreted the work as an allegory of “pure” communities threatened by foreign invaders. For the youth of Italian Social Movement (the MSI, a party founded in 1946 by veterans of Mussolini’s fascism) that reading was an enlightenment. As he noted in his 1975 review of the book far-right youth leader Marco Tarchi, the work was perfect for the young right precisely because it did not carry the weight of fascist history. Relocation sought. The MSI had been trying for years to reframe its identity in a country where the left dominated culturally, with the old fascism logically stigmatized. They needed something new to renew the symbols. He imagined universe by Tolkien gave them the opportunity to articulate a political identity around values ​​of virtue and anti-modernity, values ​​that Julius Evola, the ultra-nationalist mystical philosopher who advocated a racial hierarchy of pagan and aristocratic lineage, had already been preaching for decades. Fascist Woodstock. In 1977, leaders of MSI (and, above all, its youth faction) organized what would be known as Hobbit Camps. The first was held for two days in southern Italy and brought together young people from all over the country. On the surface, the event had the look of a folk music festival: stages with performances, tents, booths with books and T-shirts. Of course, a dozen muscular boys maintained order, and they were distinguished by wearing bracelets with a Celtic cross. Calling them Hobbit Camp, they wanted to attendees will identify with these small beings: conservative, rooted in tradition, reticent to change and foreigners… The group did not hide its affiliation: flags with Celtic crosses flew in perfect harmony with the Tolkienian aesthetic, the band Compagnia dell’Anello (that is, “Fellowship of the Ring”) played songs about the good old European identity. His anthem, in fact, was ‘Il domani appartiene a noi’ (“Tomorrow belongs to us”), whose title was a deliberate replica of the shocking song of the Hitler Youth in ‘Cabaret‘, titled ‘Tomorrow belongs to me’. A women’s magazine called ‘Éowyn’ was also launched, in honor of the princess of Rohan. These camps They stopped being celebrated in 1981when they had fulfilled their function as spaces of recruitment and indoctrination, hidden under a layer of celebration of popular culture. Meloni the cosplayer. Meloni was four years old in 1981. But a decade later he attended the revival of these camps: Hobbit 93, held in Rome, where he sang with the band Compagnia dell’Anello. He had come to Tolkien at age 11 and joined the MSI youth team shortly after. As a youth activist, Meloni and his group of militants gave themselves Tolkienian nicknames, visited high schools in disguise to catch the kids, and met at the “blowing of Boromir’s horn” to hold thematic talks on political recruitment. In her autobiography ‘Io sono Giorgia‘, published in 2021, Meloni described Sam as his favorite hobbit: neither strong, nor fast, nor majestic, an ordinary hobbit but without whose help Frodo would never have completed his mission. A metaphor for the transformative power of ordinary people. sacred text. The admiration has not diminished over the years. Meloni has said that he considers ‘The Lord of the Rings’ not a fantasy, but a sacred text. In an interview with ‘The New York Times’ in 2022 he declared that “Tolkien can explain better than we can what conservatives believe.” On the night of the general election he won, his sister Arianna posted a celebratory letter on Facebook full of Tolkien references. And at the final campaign rally, the actor Pino Insegno, the Italian voice of Aragorn, introduced her to the public by reproducing the character’s speech in front of the Gates of Mordor. It is not the only fantastic reference that Meloni handles: the political festival that the leader founded, which attracts figures like Elon Musk or Viktor Orbán and which has been defined as the largest event of the European conservative current, is called Atrejuin honor of the hero of ‘The Neverending Story’. Tolkien Expo. In November 2023, Meloni inaugurated the exhibition ‘Tolkien: man, teacher, author’ in Rome, organized by his Ministry of Culture to commemorate the fifty years since the writer’s death. Criticism was abundant: several analysts pointed out the conflict of interest of a government with post-fascist roots dedicating public resources to praising the book that had served as a catechism for its predecessors. Some nuances. Not all analysts see Tolkien’s importance in the foundations of the new Italian extreme right as so central, even though Meloni does show herself to be a strong devotee of the text. The political scientist Piero Ignazi pointed outfor example, that the Hobbit Camps were organized by a minority faction of the MSI, and that the focus on hobbits and elves is part of Meloni’s personal communication strategy: the image of a woman less aggressive than other far-right leaders, with accessible cultural references. But is Tolkien a fascist? As for whether The Lord of the Rings is right-wing, just remember that Tolkien wrote the trilogy during the rise of Nazism and fascism and refused to publish ‘The Hobbit’ in German when They asked him to prove Aryan descent. Possibly he would have been repelled by the idea of ​​hobbits being read as opposed to change and devoted to preserving traditions. Even so, his work continues to serve as a basis for dubious movements: as he analyzed Arc Magazine In 2025, sectors of the technological right of Silicon Valley, aligned with the MAGA wing, … Read more

Fish has been in a deep crisis in Spain for years. Mercadona believes it has the formula for that to change

He video It is from October 2024, but it could have easily been recorded yesterday, today or even tomorrow. In a piece lasting just under a minute, Jana Quiles, tiktokerrecounts his disastrous time at a fishmonger: “I just wanted a piece of fish for dinner and, because I didn’t know what to order, I ended up buying 25 euros worth of hake.” Your case is interesting because it connects with a phenomenon shared by many other young people on networks and that is reflected in the statistics from the Government: Spanish households buy less and less fish. Mercadona has taken note and has decided to step on the accelerator in a bet that it’s been a while implementing: the move from the fishmonger to the trays. What has happened? That Mercadona wants a “new fish sales model” in its stores. The chain itself announced it in a statement posted on its website, a note that, beyond its corporate tone, stands out for two things. The first, the message. The company advances its intention to complete the transformation of its sections, betting 100% on the packaged product. “We transfer all products to trays, guaranteeing quality and freshness.” The second thing that draws attention is the images. Mercadona’s statement only shows photos of fish already packaged, labeled and arranged in open refrigerators. Not a counter. Not even a stand with fresh goods and fishmongers to consult about the goods or a special cut. Nothing, in short, that can lead to experiences like the one that Jana Quiles lived in her day. @janaquiles This happens to me as a beginner 😂🐟 ♬ original sound – Jana Quiles Is it something new? In a way. Although Mercadona seems determined to complete its “reengineering” of fish, in reality the change comes from behind. Does more than a year There was already talk of the chain’s desire to find a more efficient model for the section, betting on the consumption of clean merchandise arranged on trays. The idea, how it progressed TOB.C. in January 2025: greater offer in packaging, with items ready for consumption, and much less assisted sales, moving away from the model that prevails in traditional markets. From the traditional image of customers browsing the hake, turbot and mussels displayed on ice, with the fishmonger on the other side of the counter, we move to a more functional one in which there is only the customer and the tray. Why this change? Mercadona argues who wants to “adapt” to how we consume in our homes and defends the benefits of the new model: “The key is to reduce as much as possible the time that passes from when the fish comes out of the water until you consume it.” To older claims that the trays allow it to reduce waiting times in stores, offer an “assortment adapted to real consumption” and work with merchandise “clean and ready for consumption.” In short, selling merchandise made almost to measure for a clientele that has lost the habit of buying fish and no longer has the vocabulary and the keys to ordering fresh goods. Again the case by Jana Quiles is paradigmatic. His experience with hake is not something isolated, it connects with an entire generation that has not acquired the habit of going to traditional fishmongers. That’s all? No. To these advantages are added others that Mercadona does not cite and directly affect its production costs, logistics and even the management of spaces in the store. In January the company already made it clear In any case, the change in model would not imply dispensing with employees, they would simply be assigned new roles. “The entire fishmonger’s team continues to be part of Mercadona. Their work adapts to other needs in the store.” Does it only affect fish? No. The focus may now be on fish, but it is only part of a much larger Mercadona strategy that connects with two of its main bets. One is food ready for consumption. For years, the chain has aspired to be more than just the place where you buy products to fill your refrigerator and pantry; It seeks to be directly the space in which you feed yourself. The clearest reflection of this slogan is the section “Ready to eat”but the commitment to trays of fish that are clean, cut, filleted and practically ready to put in the oven goes in that same direction. And the other bet? The ‘Store 9’the new local format that the Valencian chain wants to bet on. Your goal is optimize processes and improve efficiency, but in practice that translates into moving even further away from traditional counters and moving towards already packaged merchandise. Interaction with staff during purchases is reduced to a minimum. No chats with butchers, fishmongers or fruit sellers, like in traditional supermarkets. Speed, efficiency, and functionality prevail, which in turn leads to handling and packaging tasks being removed from public areas. Is this just about Mercadona? Not at all. Roig’s chain has managed to gain a considerable market share in Spain, close to 30% in terms of value, so their decisions affect thousands and thousands of families. However, the changes in fish consumption go further and partly connect with the Quiles video that we mentioned at the beginning of the article. We Spaniards buy less and less fish. The official data of the Government show that per capita consumption of fish (both fresh and frozen) in homes has been plummeting for years. And it doesn’t get better. He latest reportfrom November, shows interannual falls of between 4 and 5.5%. With its latest movements, Mercadona seeks to position itself in the part of the business that performs best. While Fedepesca talks about the closure of thousands of fishmongers Since 2007, there are businesses in the sector more focused on the sale of ready-to-buy merchandise, online orders and home delivery that they keep growing. Fish consumption itself is leaving homes to focus at leisure. Now Mercadona aspires to carve out … Read more

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