Mercadona

Mercadona has grown so much in Spain that for the US it is no longer just a supermarket chain: it is a “cultural phenomenon”

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The US Government has noticed a growing “cultural phenomenon” in Spain, one especially interesting for its exporting companies and which comes accompanied by millionaire turnover figures. What phenomenon is that? Mercadona. Literally. In your report Retail Foods Annualthe US Department of Agriculture dedicates special attention to Juan Roig’s company and slips that its weight in … Read more

Mercadona has become the queen of Spanish food. And in the process it is making gold for some suppliers

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The forecast was shocking. So much so that it generated a considerable stir. In spring, during the presentation of Mercadona’s annual report, Juan Roig predicted that in a matter of 25 years, kitchens will disappear from homes because people will eat outside the home or eat ready-to-eat dishes. That conviction (which Roig preaches since at … Read more

The ChatGPT Atlas agent made my purchase at Mercadona and now I have a pantry full of garlic

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a week ago I tried the new ChatGPT Atlasthe new OpenAI browser and, although it has a lot to improve, it seemed like a threat to Google’s dominance with Chrome. Today I put it to the test again, this time with a Plus subscription, and I wanted to check if agent mode is capable of … Read more

Chinese hypermarkets are in crisis and have found the solution: follow the Mercadona model

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The golden age of Chinese hypermarkets is coming to an end. With the economy stepping on the brake, these mastodons are in a tighten and desperately seek new formulas to hook consumers who look more at the pocket. In this new panorama, the solution seems to be betting on the strategy that Mercadona dominates perfectly … Read more

The Mercadona Crusade against Home Kitchen is working. The question is what nutritional cost we are accepting it

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In the last eight months, Mercadona has won seven more tenths in market share and already reaches 27.3%. It is a real barbarity that reaffirms it in the lead and moves it away from its closest competition: Carrefour. But the most striking is not that. The most striking thing is that, According to the dataeverything … Read more

Mercadona has been filled with gels and shampoos that mimic luxury products: the silent revolution of supermarkets

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A light texture cream and minimalist container that could go through a Sephora launch, a Bombonera type bag that Remember Loewe or Jacquemusand a colony whose aroma evokes Carolina Herrera or Issey Miyake perfumes. All this coexists, at reduced prices, in the same place where fried and softening potatoes are sold: the supermarket. Between clonations … Read more

Going to the hairdresser or putting bracelets is not enough for Mercadona to dismiss you

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An employee who had been working as a manager in Mercadona for more than twenty years had to face a complicated situation when, in August 2023, he began A medical leave For anxiety. While it is true that there are certain activities that a person on a medical leave should not do, the Superior Court … Read more

We have been at Roig Arena, the stadium that the owner of Mercadona will open in Valencia. If you don’t have more screens it is because they can’t

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He already owns The most successful supermarket chain in the countryhas a foundation known for the Valencia Marathon Sponsorshiphas Your own startup accelerator And it is even owner of a basketball team. He only lacked the stadium. We talk, of course, Juan Roig. The owner of Mercadona has been embarked on the construction of the … Read more

There is a Granada cooperative demonstrating that the opposite model to Mercadona also works: Covir will

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The large supermarket chains have market share and penetration – or in An extraordinarily high profit margin for your sector-, but there are alternative models that without appearing at the top of those rankings, they are also successful in their own parameters. Covirán is a good case study: it is sustaining in Spain and Portugal, … Read more

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