supermarkets

Touristification has made Mercadona find itself with a rival in Barcelona: 24-hour supermarkets

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Mercadona maybe is taking over of the retail at a national level, but in Barcelona there is another phenomenon that seems to advance even faster than it grows the business fee of the Valencian chain: 24-hour supermarkets. They grow. A lot. Lot. So much so that according to the latest data of the County Council during the second half of 2025, almost a hundred were put into operation, which translates more or less into one opening every two days. There are so many that even they have sneaked in in public debate. Super 24 hour drip. The data has disclosed them The Vanguard and they are to say the least surprising. During the first half of 2025, 92 24-hour supermarkets opened in Barcelona. If we go back further, to the period between October 2020 and the end of last year, the number of activated businesses is even more significant: the total amounts to 643. The Catalan newspaper speaks of “openings” or “start-ups”, not of net growth in supply (it is likely that there are also stores that close), but even so the data is striking. It shows that on average they are activated 3.5 business every week. Is it that striking? Yes. And not only because of the figure itself. Data from the City Council confirm that, far from showing signs of saturation, the sector continues to expand with the sixth production. In autumn 2025 it was already spoken that between 2020 and 2024, 686 licenses had been granted for these premises, which translated into three openings a week. Now the rhythm has increased. The records The City Council also reflects that this expansion has not been uniform nor is it affecting the entire city equally: although openings have been noted in Sant Andreu or Nou Barris, the majority are concentrated in El Eixample and Sant Martí. Between them they have close to 140 openings in just a few years. Two suspects: tourists and expats. At this point, the question is obvious… What is the reason for this super 24-hour boom? Why does the phenomenon seem to be affecting the Catalan capital above all? To answer these questions, you just have to visit one of these places. In most of them there are two characteristics that attract attention, as mentioned recently Luis Benvenuty, reporter for The Vanguard. The first is the prices. The second, the assortment they offer. Customers find drinks, sausages, sweets, pasta… but also items that are more difficult to buy in traditional supermarkets, such as souvenirs clearly focused on tourists. As for rates, the prices are also significantly higher than those found in conventional stores. For example, a can of Coca Cola can cost €1.5, the same as a bottle of water. It is not strange that the prices in this type of business are above those applied by the rest of the sector, but also there are those who see in these rates an offer aimed primarily at tourists and expats with high purchasing power. And the controversy broke out. The problem is not the proliferation of this type of establishments itself, but how it is developing. In September The Catalan Newspaper revealed that in just two years the inspection of 209 premises had revealed 2,700 violations. The majority (more than 1,400) were by activity, although many were motivated by the impact on the landscape (600), public health issues (243), waste (157) or non-compliance with the Treasury (113) or in the workplace (118). In total they resulted in more than 500 files. Commercial fabric earrings. Although there are dozens of stores in which inspectors found no anomalies, the violations pose a problem for the group. The SER specifies that on average each of these supermarkets commits around 13which explains why there are professional groups in Barcelona that already warn of the risk of degradation of the commercial fabric. “Betting on public-private collaboration and promotion to attract certain demand would bring us much closer to a solution. In this way we would transform our commercial hubs,” advocate Barcelona Open. From the streets to local politics. Proof of the extent to which 24-hour supers are expanding in Barcelona is that they have already entered the political debate, covering the entire ideological spectrum. The PP for example has claimed greater control and the application of “exemplary” sanctions to those who break the law. Meanwhile, ERC warns of “the substitution” of native businesses. The Consistory already has been proposed improve the regulation and control of this type of business. In fact they claim that since mid-2024 its inspectors have opened almost 300 sanctioning files and more than 450 restitution files, but the doubt remains as to what extent it will affect the expansion of a business model that (as suggested by the municipal records) generates more and more interest. Images | Sandor SAmkuti (Flickr) and Google Earth In Xataka | After decades committed to being a tourist power, Barcelona already surpasses Paris or New York in something: overcrowding

Spain has been ignoring dozens of products that it sells daily in its supermarkets for decades. But that just ended

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You may have read or heard it somewhere: “goodbye to turkey ham and stuffed olives.” And what a joke, can you imagine a world without anchovy-flavored olives? Having to live only on ham or chicken breast? Luckily, you don’t have to imagine it. They don’t disappear. What the Royal Decree does has unleashed All this controversy is something a little more complicated: putting in order the enormous food mess that has been growing for decades in Spanish pantries. What food mess? On February 27 Royal Decree 142/2026 was published that seeks to modify (or repeal) more than a dozen food quality provisions. It seems somewhat minor, but some of which (such as the cookie regulations) are more than 40 years old. The interesting thing, however, is that this new legislation removes from legal limbo numerous products that have not been ‘thought of’ at a regulatory level for many years. In that sense, the decree affects dozens of daily consumer products, but it does not affect them in the sense that ‘they are going to change’: it affects them in the sense that now the rules are going to be clearer. The case of turkey ham and stuffed olives are paradigmatic: the former now has a clear definition and the latter will have the obligation to specify the characteristics of the filling. But what is interesting is not what is important. The important thing, clearly, is the inclusion of gluten-free bread in the bread quality standard. Not only is it a historic demand of the celiac community, but it closes a very tough debate at a regulatory and fiscal level. Until now, at a technical level, the standard did not contemplate that bread made with gluten-free flour could be called bread. This ‘nonsense’ made celiacs They will pay more VAT than they would pay on normal breadbut it’s already over. Something similar happened with horchata without added sugar, the clarification of cider, the types of sangria or the acidity of vinegars. What does disappear. The bologna mortadellawhich until now was a category and which will now have to be called something else to avoid confusion with the designation of origin of the true Bologna mortadella. The central issue is that the agri-food industry has changed a lot. And as usual, the legislation has been dragging its feet, generating piecemeal regulations and creating completely inexplicable holes. So yes, we have taken a step forward. And without having to give up even the turkey ham and stuffed olives. Image | Xavi Cabrera In Xataka | This is how ultra-processed foods have been invading our diet: the evolution of three decades in a single graph

Mercadona and the white label had been setting the course for supermarkets in Spain for years. Until the “ultra low cost” arrived

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When we Spaniards go out shopping we value above all two factors. The first, proximity. The second, the price. Even above the quality. It is not at all surprising if we take into account that we come from a inflationary crisis and there are items of common consumption (cocoa, coffee either eggs) who have experienced a real storm in recent months. The chains know how much they are risking with each euro and have acted accordingly. For example with a bet on the white label that has been especially good to Mercadona. There is, however, another strategy that has been gradually making its way into the world. retail Spanish, one also focused on prices, but that does not rely on white label or short assortment: supermarkets “ultra low cost“. “Ultra low cost“? Exact. It sounds somewhat far-fetched (almost, almost cacophonous) but that is the label that best defines certain supermarket chains that have focused their strategy basically on product discounts. double digit. After years of inflation and with costs becoming a decisive factor When families decide where to shop, most chains try (to a greater or lesser extent) to be competitive in prices. In fact in the rankings Cheaper stores usually include brands such as Alcampo, Family Cash or Aldi. In the case of super “ultra low cost“The price is, however, more than just a front on which to compete. It represents the great differentiating factor. And it is to such an extent that it conditions the approach, the offer and the way the chain operates. In a recent article, Five Days reviewed the billing data of two relatively young firms that fit this pattern: Sqrups and Primaprix. What differentiates them? That in a sector (that of supermarkets) in which it seemed that everything had been said, with Mercadona expanding your domain and the white label gaining market sharethe “ultra” chains low cost“have found an alternative path of growth. Their strategy involves offering items from recognized brands (nothing from Hacendado, Deliplus, Auchan or similar), but with surprisingly low prices. As an example, Sqrups boasts of offering its customers “significant discounts” that move between 30 and 80%. How do they work the miracle? With your business model. More like its supply model. Unlike most supermarket chains, they supply surpluses that are left ‘off the hook’ or have no place on the shelves of companies such as Carrefour, Eroski, Mercadona or Hipercor, among others. These are surplus stocks, items that do not quite work, merchandise that has been left out of the circuit due to a change in packaging or not meeting presentation standards… In short, items in good condition that manufacturers need to liquidate and cannot (or want) to distribute through ‘conventional’ chains. Their destination ends up being Sgrups or Primaprix, where they add to a catalog marked by rotation, speed and discounts. But… How do they do it? “Large international brands usually have surplus stocks in their warehouses, left over from promotions (Christmas, summer, events…), from new launches or simply products with a much lower price in one country than in another. At Primaprix we travel throughout Europe hunting for these opportunities,” details the companywho remembers that he opened his first store in Madrid in 2015 and in just ten years he has built a network of 260. Sgrups’ explanation is similar. “We recover products that, under normal conditions, distribution throws away,” clarifies its general directorRaúl Espinosa, who boasts that thanks to its discounts the chain sells products with prices much lower (50-80%) than those on the market. The company ensures that its assortment comes from three sources: “production surpluses, image changes and quality control.” It also incorporates “short-dated” products. “In the last year we have rescued more than 26 million products, preventing them from being destroyed and giving them a second chance for consumption,” the company specifiesborn ago just over a decade and that works with food, but also drugstores, stationery and hygiene items. The big question: why? Because this formula has allowed them to connect with a part of the market and expand in a sector, that of retail Spanish, in which a small number of brands have been expanding their dominance. “Companies like Sqrups or Primaprix break the differentiation with the rest of the operators thanks to this supply model,” explains to Five Days Javier Pérez de Leza, good knowledge of the sector. “Mercadona, Lidl or Aldi have dedicated themselves to a type of discount that leaves room below, because the price trend is upward. You can be much cheaper than all of them, although with risks.” What risks? One (fundamental) is the pressure that operators in the sector can exert to reduce the surpluses that these chains feed on, although it is not the only limit that the model of companies like Primaprix faces. Relying on stocks makes it very difficult to guarantee the continuity of an ever-changing assortment. Furthermore, the fact that customers encounter different products every so often may increase their interest in visiting stores but also complicates such basic issues as logistics. What do your accounts say? That neither of the two chains are doing badly at all. Primaprix data we know them also thanks to Five Dayswhich a few days ago revealed that during the 2024 financial year the company had a turnover of 347 million euros. Maybe it’s far from billions from Mercadona, but it represents a year-on-year growth of 24%. If we look further back, the company’s sales quadrupled between 2020 and 2024, a period during which it went from managing 110 stores to 245. Now it is on its way to 300 establishments. The key: your business modelwhich is nourished by the surpluses accumulated in the warehouses of large manufacturers. Your catalog is completed with purchases you make in other countries, looking at prices, discarded items despite being completely suitable for consumption, or products that will expire soon. A bet not very different from what fashion or furniture outlets have been making for years. They are merchandise (many … Read more

Mercadona and the rest of the supermarkets spend tons of paper on receipts that no one reads. Now they want to change it

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You go to the supermarket, you buy a couple of things (just enough for dinner), you go to the checkout, they give you the ticket, you put it in your pocket and you leave with the bag in the direction of the parking lot. Pure routine. Our daily bread. If the employer’s retail achieves its objective, there is one element of that scene, however, that will change radically. Which? That ticket that you will end up throwing away without even reading it. What has happened? Every year supermarkets print millions and millions of strips of paper in which in many cases only a handful of articles appear, so they end up in the garbage can without anyone having even looked at them. It is a waste, a waste of resources. For chains like Dia, Lidl or Mercadona, but also for the environment. So Asedas (Spanish Association of Distributors, Self-Service and Supermarkets) has had an idea: they want us to start printing receipts only when the customer requests it. What do they want? The news I advanced it on thursday theEconomist. Asedas has proposed to the Government that it slightly tweak the regulations that regulate tickets so that they are no longer printed systematically. That does not mean that they are no longer issued or that the customer no longer has a receipt that clarifies what they have purchased and how much they have been charged. The change would focus on support. The idea, clarifies Ignacio García, head of Asedas, is “that the ticket continues to be generated electronically for control purposes, but that it is printed on paper at the consumer’s request.” That is, the user can request the physical or digital ticket. Right now, remember theEconomistthe regulations provide that supers deliver the receipt in two ways: either in paper or digital format. What’s happening? Since not all clients are in favor of handing over their data (including email) to the chains, in the end they have no choice but to print it. Not only that. The employer’s data They show that many of the times we go to the supermarket we buy only a handful of items, so the receipts show small transactions, for low amounts that we do not even review. Result: those papers end up in the trash as they are printed. It is not even strange for the customer to reject them when the cashier offers them to them. Is it that serious? “Our companies have been confirming for years that, in about a third of operations, the ticket is abandoned at the checkout line,” confirm Garcia. It is not surprising if we take into account the data on the shopping basket managed by Asedas. According to their estimates, 30% of the operations registered in supermarkets respond to almost urgent visits, during which we take home at most four products and spend less than 10 euros. In 60% of cases, purchases involve between five and 25 products with average tickets of between 10 and 50 euros. Only the remaining 10% actually respond to large purchases. In practice, the fact that all operations end up reflected in a receipt means that the supers generate about 5 billion tickets that require the use of almost 4,500 tons of paper and a million-dollar expense. Is it important? Beyond the millions of receipts that are printed each year and the cost that this entails in tons of paper and euros, Asedas’ proposal is interesting for at least two reasons. To start with who throws it. Asedas presume to be “the first food distribution business organization in Spain” and cover 19,200 retail stores and 495 wholesalers. Between your partners Companies such as Mercadona, Lidl, Aldi or Dia appear. Another key is that its idea is in line with what is already done in other European countries. For example, in 2023 France said goodbye to the generation of tickets by default precisely because of the amount of paper it consumed. That doesn’t mean they no longer exist, but they must be requested. In the Netherlands, Switzerland and Sweden there have also been changes related to the generation of receipts. In Spain itself, some large chains they take time moving towards the digital ticket. Images | Xataka Mobile and Wikipedia In Xataka | There was a time not too long ago when the future of supermarkets seemed like Amazon Go. Now Amazon Go is dead

the “miracle” of Namibia to fill Europe’s supermarkets with grapes

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The country of ‘Namibia’ may a priori be truly unknown to many people, but the reality is that many of the grapes we buy in the EU come from here. a country practically desert that has been achieved and that a priori is not ready to host cultivation, but that has achieved something unusual: converting one of the most arid landscapes on the planet into a large grape plantation that compete in the most demanding markets. An evolution. In this way, what three decades ago was a silent, sun-battered valley on the banks of the Orange River, Today it is the epicenter of the billion-dollar grape industry.. The Aussenkehr region has not only “greened” the desert, it has redefined the global table grape calendar. The origin. The industry was born from the vision of Dusan Vasiljevican entrepreneur who in 1988 identified Aussenkehr’s hidden potential. The challenge was monumental: an environment with less than 50 liters of annual rainfall, a total lack of infrastructure and no previous experience in growing grapes in the area. A priori, only a madman could build a grape plantation here, since it seemed like a guaranteed waste of money. But in the end it was quite the opposite. Overcoming critical financial obstacles, Vasiljevic planted the first 150 hectares, achieving an initial harvest of 1,000 tons in 1991. Since then, expansion has been constant. Collaboration between the private sector and entities such as the Namibia Grape Company (NGC) and the national government has allowed cultivation to be extended to more than 700 additional hectares, turning the valley into an engine of development that currently exports to a good part of the planet. great growth. Namibia’s quantitative leap in recent decades is an economic case study without a doubt. The country’s ability to take advantage of its ideal climate for early harvests allows it to enter the European market before its competitors, obtaining very good prices. This way, exports have passed from 1,917 tons in 1997 to having 7.5 billion cartons ready to ship this season. All this with a value that in 2023 reached 84.2 billion dollars. Your logistics. Namibian success does not depend only on production, but on robust logistics. Right now the main market for this production company is in the European Union, which absorbs 75% of the production, followed by the United Kingdom and emerging markets in Asia. That is why the company’s focus has been on high-value varieties such as Arra Honey Pop and Arra Fire Crunch that offer greater flavor and, above all, more resistance in transportation. Regarding its exit routes to other countries, the strategic ports of Walvis Bay and Cape Town stand out above all, which guarantee the necessary freshness for European shelves. satellite images. But words can sometimes create confusion or even give rise to the idea that we are completely exaggerating. But the reality is that the satellite images do not deceive, and reveal a great contrast between the bright green of the plantations in contrast with the ocher sand of the Namib. View from Google Earth of the grape plantation in Namibia It is also fantastic for lovers of geometric shapes, since in the images you can clearly see different almost perfect green squares in the middle of an arid background. And the truth is that it seems a miracle that it has been possible to revitalize this land that now supplies the European market with a large quantity of grapes. This is something that in 2010 was the focus of NASA that used he Advanced Land Imager and gave recent scientific studies, like those from WaterWatchwhich highlight that Namibia has achieved these yields with exceptional water efficiency, using precision irrigation systems that minimize waste of water from the Orange River. Socioeconomic impact. Beyond foreign currency, grapes have become the livelihood of thousands of families in this area. Right now, the industry supports 3,500 permanent workers and 7,000 temporary employees during harvest peaks. Furthermore, this model has been praised in international forums such as Davos, where it was presented as an example of how irrigated agriculture can be sustainable and profitable in arid regions of sub-Saharan Africa. In Xataka | In the midst of desertification, Australia has had an idea as strange as it is effective to retain water: covering the land with wool

We thought only marijuana growers were stealing electricity. Now it turns out that supermarkets too

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While the city slows down and most businesses close, some supermarkets continue to operate normally. They open at dawn, keep the lights on and the cold rooms running. For years, this constant consumption barely attracted attention. Until last December 2, a joint action by the Civil Guard, the National Police and the Urban Police revealed that several supermarkets in Barcelona were obtaining electricity through illegal connections to the grid. Under the magnifying glass. It was not a specific case or a single neighborhood. The inspections were distributed across Nou Barris, Sant Andreu, Sant Martí, Gràcia, Eixample and Ciutat Vella. In total, 26 supermarkets, and in 24 of them the electricity did not go through the meter. The Civil Guard opened proceedings against 26 people, of Pakistani and Bangladeshi nationality, for an alleged crime of electricity fraud. They were not small isolated businesses. Most operated as franchise supermarkets, some open 24 hours a day and belonging to well-known chains, according to The Newspaper. The performance, named Nihariwas carried out with the collaboration of Endesa technicians and Labor and Social Security inspectors, and ended with the immediate cutting off of supply in the establishments, as reported by the Urban Guard. Electricity tapped into the network. The investigation began after a complaint filed by Endesa before the Civil Guard, as pointed out The Vanguard. The electricity company had detected a suspicious pattern: businesses that, due to their activity and schedules, recorded anomalous or non-existent consumption in their contracts. Once inside the premises, the technicians verified that the electricity was obtained through illegal connections directly to the general network or public lighting. Manipulations without any type of protection or technical review, designed to avoid paying the energy bill. The fraud amounts to 2.85 million kilowatts, a figure equivalent to the annual consumption of 814 homes. A crime with risk of fire. The Civil Guard remembers, as collected The Newspaperthat illegal connections lack safety systems, adequate insulation and protection against overloads, which significantly increases the possibility of short circuits and fires. The danger is aggravated by the location of many of these supermarkets: commercial basements of residential buildings, with a large influx of people and proximity to garages, storage rooms and common areas. In this sense, the Urban Guard emphasizes that electrical fraud It is not only a crime against the energy system, but also a citizen security problem. Much more than light. The operation uncovered a wide catalog of irregularities. During the inspections, the National Police identified 59 people. Of them, five have been considered victims of labor exploitation and another five are in an irregular administrative situation. In addition, the Barcelona Urban Guard drew up 87 minutes for administrative infractions related to safety, hygiene and regulatory compliance. Among them, blocked emergency exits, absence of fire extinguishers, impractical bathrooms, lack of mandatory signs, sale of expired or spoiled food, and carrying out the activity without a license. For its part, the Civil Guard opened 16 cases due to smuggling, incorrect labeling of products, unmarked surveillance cameras, sales receipts without the businessman’s data and manipulation of scales, with a weighing favorable to the merchant. The absence of a food handling card was also detected in some workers. The same fraud, another showcase. What was previously detected in boarded-up floors and linked industrial warehouses to illegal marijuana cultivation It now appears in all-night supermarkets. The investigation confirm that electrical fraud has ceased to be a strictly clandestine phenomenon and has become established, in some cases, in apparently normal activities facing the public. The scenario changes, but not the crime. And neither are the risks. Image | Release and freepik Xataka | Spain lights up for Christmas, but an uncomfortable doubt arises on some rooftops

Spain is a country extremely loyal to its local supermarkets. A chain wants to change that: Action

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He already competitive and highly contested sector of retail Spanish has become complicated with the emergence of a new actor, one whom some already present as a direct competitor of Mercadona or Aldi, although its approach is slightly different. Your name: actiona Dutch chain that is expanding strongly throughout Europe. So much so, in fact, that he boasts of having more than 3,000 stores spread across 13 countries and serve 20.2 million customers every week. And among those countries Spain is included. What exactly is Action? A chain of stores. So far nothing exceptional or out of the ordinary. What has made him stand out is his expansion ratesomething it has achieved largely due to its approach: an aggressive commitment to promotions, prices and an offer in continuous review. To start (and how you can check in your website) the company offers a wide catalog of items that includes everything from household items to stationery, electronics, toys, tools, parapharmacy, clothing or sports. What it differs from, for example, Mercadona (or most supermarkets) is in its power line. While Juan Roig’s firm pays more and more attention to already cooked food and ready to goAction is limited to snacks, cookies, candy, soft drinks and some packaged foods, such as instant noodles or protein bars. Nothing fresh. No butcher or fruit shop sections. Is it their only difference? Its main bet is prices, a discount policy that leads it to launch weekly promotions with products under €15. The company gives it so much importance that it presents itself as “a chain of discount stores for non-food products” and assures that the majority of its products (two thirds) can be purchased for less than two euros. It is nothing exceptional, but it is an effective formula that has allowed other companies to grow before, like Temu. Action ensures that it always has 1,500 products for one euro and renews its catalog with 150 new items every week. And does it work for you? It seems so. At least if we look at your history and figures. Although the company is young (it opened its first store in Enkhuizen, Netherlands, in 1993) it has managed to spread throughout Europe to add more than 3,000 stores in 13 countries. Your last balance shows that its net sales in the first half of the year reached 7.3 billion euros, 17.9% more than in 2024. Regarding commercial expansion, during the same period it opened 125 new stores that now receive, on average, around 20.2 million customers every week. Its main markets are France and Germany, where this year it opened its 600th store. Its presence is also notable in Poland, with around 400 premises. In general, its progression over the last 20 years has been more than notable: in 2003 the chain added 100 storesin 2008 they were already double, in 2014 it added half a thousand and in 2022 it exceeded the 2,000 barrier. This year it has already celebrated a new brand (3,000 stores), with the jump to the Romanian and Swiss markets. And in Spain? The chain debuted in Spain in 2022 and two years later it advanced its peninsular expansion with your first store in Portugal. Here the pioneer was an establishment in Girona, although during its inauguration those responsible for the company already announced that they would continue advancing with a view to the rest of Spain. In fact, during the Girona premiere, Monique Groeneveld, director of the firm, already clarified that in a matter of “weeks” more stores would open in the rest of Catalonia. The passing of the years has confirmed that he was not just talking. Today Action has almost 90 stores spread throughout much of the Spanish geography and a notable footprint in the Community of Madrid, Catalonia, Murcia and the Valencian Community. At the beginning of summer, when it had 74 stores, its workforce already exceeded 1,400 people. Recently its expansion throughout the Spanish geography was expanded with new stores in Royal City, Gijón, Baena and Tárrega. Since June, this vast commercial network has also been completed with its first distribution center in the country, the sixteenth in Europe. A facility of around 59,000 square meters (m2) located in Illescas, in the province of Toledo, designed to supply 210 stores throughout Spain and Portugal. Are they all advantages? No. Although the Dutch chain shares part of the strategy of other firms that have achieved a wide presence in Spain, as a commitment to low costaggressive pricing policy, promotions and own brandswill not have an easy time beating other large chains. Its offer is not comparable to that of Mercadona, Aldi or Lidl (especially due to the differences in food), but Spanish retail is already highly contested and has giants such as Roig’s firm, which has a share of almost 30%. The Spanish customer has also demonstrated notable loyalty towards regional firms. Images | Action and Google Maps In Xataka | For Juan Roig, the key to Mercadona’s future is very simple: “Salaries above the sector average”

There was a time when we went to supermarkets to fill the fridge. We do it more and more to eat in them

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There was a time when people went to supermarkets to fill their pantry. Not anymore. Or at least not only does it for that. As The tastes changedhabits and especially Rhythm of life It has also been doing our relationship with retail chains. When today we go to a super we can do it to take food that we will then cook at home, but also to buy already prepared dishes or even (increasingly) stay lunch inside the premises, as if we were in a bar. In 2025 the super do not compete only with neighborhood stores, they do it with restaurants to which every time They cost them more Offer profitable menus. What happened? That our way of consuming is changing. And with her the super. Black left over white A report of the consultant Worldpanel by numerator Efe revealed that it confirms that hypermarkets are no longer just places we go to food to prepare food at home or already prepared dishes. In addition to all that, every year hundreds of thousands of people cross their doors to do something else: breakfast, lunch or snack right there. Yes, as if they were in a restaurant or a bar. What do the figures say? According to Veronika Khurshudyan clarifiesspokesman for the consultant, throughout the last year (at the end of July 2025) 6.9 million people have gone to hypermarket and supermarket coffee shops to buy food they have then consumed away from home. The data is interesting, but the report includes another that is still more: about 1.3 million customers chose to stay in the establishment and eat food in situ. The data is significant for two reasons. First, its reach. Second, the trend. Those 1.3 million consumers double the figure of the previous year. “Shows an increasing interest in enjoying the experience within the establishment itself”, Notice Khurshudyan. The most common is still that we buy food to consume it at home (31% of the time) or in the place where we work (16%), but the data reflects a growing business for large chains. “The coffee shops in the hyper and super begin to consolidate as a flexible point of consumption that combines the practical ‘to carry’ with the possibility of staying and enjoying at the time,” insists the consultant’s spokeswoman. Is there more data? Yes. And while they are not so clear about where we eat and if we do it inside or outside the hypermarkets themselves, they show a clear trend: we are increasingly going to the super search of cooked food. No paste packages, tomatoes or minced meat trays. No. What we want is the ration of carbonara spaghettis already prepared. Dishes that we can devour instantly. Another report by Worldpanel by numeraton, Posted in August by Five daysshows that food sales ready for consumption have shot in the last three years in the Spanish premises 49% in terms of value. Where do we eat? The report reflects that although in most cases (80%) we realize those dishes already ready in our own homes, it is increasingly common for us to consummate them, far from the table of our living room or kitchen. That study Specifically, I did not delve into details, but it did slide that the ‘extra -adomatic enjoyment’ was growing double digit: with the data and April in the hand it was 15% if we talk about frequency and 29% in terms of sales value. Worldpanel is not the only one who has found the growing interest in already cooked dishes. In his Sectorial Report In March, the Ministry of Agriculture, Fisheries and Food (Map) points out that the consumption of prepared dishes increased 6.4% in the last year until leaving the average consumption per person in 17.47 kg. Not just that. If we take into account that indicator (the average per capita intake) the prepared dishes are the ones that grow the most between the categories identified by the map. While the food set was reduced by 0.5%, with falls in the case of fish and vegetables, already ready foods grew by 5.4%. Why do we do it? For comfort. Or rather, changes in priorities to Manage our time. Worldpanel and the Promarca association contributed Some keys A while ago with a survey that reflects that 47% of Spaniards consider that they lack time throughout the day, which provides a golden opportunity to those known as “convenience” products, those who focus on the ease and comfort for the consumer. According to The same study “convenience” is the main motivation that moves customers in 45% of the occasions when they demand food and drink. It may seem little, but it exceeds other reasons, such as health (18.6%) or pleasure (22.6%). The trend is clear enough to A few months ago The president of Mercadona, Juan Roig, recognized his conviction that in not much time the Spaniards will feed ourselves with the food we bought outside the home. Not with the ingredients, no, but with the already prepared dishes that we take to our home. “I said and kept it: in the middle of the 21st century there will be no kitchens”, He settled. The data of prepared dishes manufacturers suggest that it is not disenchanted: in 2024 its consumption increased in Spain 6.6%. How do companies respond? Roig has not only shared his forecast. His chain has been preparing for that stage (gastronomically speaking) apocalyptic with his line ‘Ready to eat’a branch of the company whose origins can be traced to 2018 and that is committed to the sale of dishes, from incoming to pizzas, lentils, or meatballs, between a long etcetera. In your last Annual Report Mercadona pointed out that last year the service was extended to a hundred and a half of premises, which raises the network to 1,260 supermarkets, 1,200 in Spain and the 60s of Portugal. Moreover, the chain ensures that the section “has not stopped growing” and Keep incorporating it to more premises. And Roig’s company … Read more

Mercadona has been filled with gels and shampoos that mimic luxury products: the silent revolution of supermarkets

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A light texture cream and minimalist container that could go through a Sephora launch, a Bombonera type bag that Remember Loewe or Jacquemusand a colony whose aroma evokes Carolina Herrera or Issey Miyake perfumes. All this coexists, at reduced prices, in the same place where fried and softening potatoes are sold: the supermarket. Between clonations or inspirations – not to open the legal melon – you can find global cosmetics and perfumery trends, including Korean skincareas well as viral accessories in a daily and massive context. A phenomenon that arouses passions on social networks and that, in Spain, has Mercadona as one of its main protagonists. Imitation as a strategy. According to Business InsiderMercadona, through its own Deliplus brand, accurately mimics makeup products and personal care of firms such as Mac, Benefit, L’Oréal or Urban Decay, with containers and textures that remind the original but at prices that rarely exceed six euros. Among the best known examples are the Maxi Volume mask (inspired by L’Oréal), the silicone base similar to Benefit or Illuminator and Coloretes that refer directly to The Balm and Nars. The formula works thanks to the massive distribution and indirect marketing that generate users and influencers by viralizing findings such as bath gel with amber and vetiver for 1.50 euros, described by the confidential as “a gel that smells of gods” and compared to high -end perfumes. In Xataka A feeling is growing in Europe and Canada: Boicote "National" The hole that leaves inaccessible luxury. This “corridor luxury” blooms at a time when traditional luxury has become more expensive until its clientele concentrated in the richest 1%. According to the avant -gardethe average price of luxury products has risen 25% since 2019, displacing the aspirational consumer that previously saved to buy a perfume or accessory. Today, more than 40% of the sales of many brands come from that 1% of greater purchasing power. The consequence of all this is a market hole that fill legal imitations, inspired products and, in the illegal field, falsifications. According to the countrydigital copies trade has exploded with apps and channels in Telegram, where young people buy and exhibit replicas without complexes. 54% of the B buyers see with good eyes that others carry falsifications, and 37% admit that it carries or carry them. In this panorama, legal clones such as those of Mercadona are positioned as an “safe” alternative, although they are part of the same conversation about value, authenticity and saturation. The origin of luxury by hand. The mixture of luxury references and daily consumption is not new, but in the last decade it has been normalized and even turned into a statement of style. The figure of the “luxury choni” – who combines gold logos with basic garments and low cost makeup – has permeated in artists such as Bad Gyal, capable of dressing in Versace and Use Mercadona Profiler. Also Rosalia, in its beginnings, sang in Aute Cuture: “In the Palace and in the Chinese”, encapsulating the coexistence of two consumption universes in the same aesthetic identity. This symbolic cross has found fertile ground in cosmetics, where the price does not always determine social recognition. An effective clone can grant the same symbolic capital as a luxury product, especially when social networks amplify the finding. The era of “dupe”. In networks like Tiktok, the term Dupe It has become a generational flag. Vogue Business has documented How gene generation has stopped hiding that uses imitations: finding and showing them is a source of pride. Brands such as Mcobeauty in Australia have grown thanks to this movement, while firms like Charlotte Tilbury have launched campaigns to claim their “original formula” and differentiate themselves from copies. In other markets, the line between inspiration and copy has been tested in court. According to Vogue BusinessBenefit’s demand against Elf Cosmetics for a mask similar to his Roller Lash failed: justice considered that packaging and components differ enough not to confuse the consumer. On the other hand, Mercadona does not fight on that forehead: its strategy is to identify and produce quickly, benefiting that in Spain, as in many markets, copying formulas or aesthetics without violating patents is perfectly legal. Beyond beauty: edible luxury. This phenomenon is not limited to cosmetics. According to Delishgeneration Z is moving aspirational consumption to food. In the United States, chains like Erewhon sell $ 20 with superfood and collaborations of Celebritieswhich are both a well -being product and a content for social networks. Logic is similar: to make daily consumption (makeup, breakfast, hydrate) into an act of visible and replicable status. Luxury is no longer alone in marble boutiques: it is in the glass Take Awayin the design bottle of design and, in Spain, in the supermarket perfume line. The debate: democratize or dilute. He Dupe It can be understood as democratization: put aesthetic and sensory codes available to a few people. But it can also dilute the value of the original and its promise of exclusivity. Marc Chaya, CEO of Maison Francis Kurkdjian, warned in Vogue Business: “Duping is a serious matter … some serve to remind brands that cannot abuse the price, but others flood the market without providing utility or purpose.” For the consumer, the dilemma is different: pay for history and prestige or for the effect and similarity. For brands, the question is how to maintain relevance when desire is satisfied with cheaper alternatives. {“videoid”: “x85k87i”, “autoplay”: fals, “title”: “Black Friday: how to know if an online store is reliable ️ Buy with internet security”, “Tag”: “”, “Duration”: “562”} Cart as a global showcase. It is not about replacing the traditional luxury experience, but about appropriating its symbols in times of inflation, precariousness and digitalized consumption. The “hall luxury” is a symptom of an era where the barriers between high range and mass consumption are increasingly diffuse. And there, in that hall where glamor coexists with the softener, a new chapter is being written in the history of consumption: one where a … Read more

“Ready to eat” are sweeping supermarkets. It is because we no longer buy products, we buy time

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Juan Roig He said it And half Spain was thrown on him: “In the middle of the 21st century there will be no kitchens.” Discussing whether it was a prophecy or a simple interested provocation, eight million Spaniards were already giving him right. Those who were buying prepared dishes, according to someone so little suspicious of having an interest like the EFE agency. Not that Roig is a visionary guru, he was simply reading the data that others wanted to ignore. The numbers speak for themselves: the consumption of dishes “ready to eat” bought in supermarkets (or in that genius of Naming‘Merchants’) It has grown 48% in just two years. Mercadona has this section In 1,260 storesbut Lidl also launched its own rangeAlcampo sells Up to 200 different dishes according to the store and Day has 180 products like this. Even Ikea has climbed to that car: to sell, more than ingredients, solutions. AND We are not talking about junk food or commitment solutionslike those packaged potato tortillas that made Belcebú cry. Now we see paellas, homemade croquettes, lentils, lasagers or potato tortillas themselves that know exactly what we hope they know. The trend goes beyond the supermarket: in the last twenty years the consumption of this type of dishes has multiplied by five. Supermarkets are simply integrating it into their offer and taking advantage of the fact that they are a usual place of passage, not a concrete destination such as the food houses. The nuance that explains this boom is that We are not buying exactly food, we are buying time. It is a symptom of change of our priorities. We are not stopping cooking for lazy, but by exhausted. Maybe also because we have more options what to do with that time recovered. Our parents had three television channels and the bar dominoes; We have platforms of streamingvideo games, Yoga online classes, cheap Ryanair tickets, establishments oriented towards “experiences” and an infinite offer of stimuli competing for our attention. It may simply Let’s be less willing to give up those two hours of kitchen when we know everything we could do with them. If we add the paid work, the domestic, the displacements and the care, the royal days exceed the 60 hours per week, according to the National Survey of Working Conditions of the INE. What we buy with each prepared dish is not just food: it’s a break. Returned time. A truce. And that’s why they succeed. In Xataka | Spain has become a country addicted to something that some years ago enjoyed little prestige: the white brand Outstanding image | Mercadona

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