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white label crushes premium options

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The heat is overwhelming and there are few things you want more than opening the refrigerator and serving yourself a good bowl of cold salmorejo. The original recipe is one of the jewels of Spanish gastronomy, something that science itself supports, reaching the point that in 2016 a study by the University of Córdoba standardized the golden ratio of the perfect salmorejo from Cordoba: tomato, telera bread, extra virgin olive oil, garlic and salt. No more, no less. To the supermarket. When we transfer that artisanal perfection to the supermarket shelves, reality collides head-on with industrial demands. In this way, the OCU has chosen to put 30 refrigerated packaged salmorejos under the magnifying glass to find out which is the most suitable product for this summer. The nutritional triumph. If there was a general fear, it was thinking that these bottles were full of preservatives and additives. The OCU flatly denies this, since in its recent analysis of 2026it is noted that no industrial additives have been found in any of the 30 salmorejos analyzed. In fact, applying the organization’s Healthy Scale (which assesses the Nutriscore, fats, salts and processing), all of them turn out to be a good or very good option for the summer and even provide fewer calories than their homemade versions as they have a lower proportion of bread and oil. For example, brands such as Carrefour Classic, Eroski and Vicasol Delicias have come close to technical perfection with a 90/100 nutritional profile. The tasting disaster. If nutritionally they are a ten, the problem that the OCU has found in its analysis is the taste in the mouth. Here the consumer organization brought together a panel of expert chefs to analyze a blind tasting and the result is that 77% of the salmorejos have failed the gastronomic exam. The main reason is that brands “cheat” with the original salmorejo recipe, since to achieve acidity, extend shelf life or give a more intense color, manufacturers add extra ingredients to salmorejo. For example, red pepper is incorporated to camouflage the acidity of the tomato or onion and vinegar that are more characteristic of gazpacho. The winners. To get a good packaged salmorejo, it is not necessary to go for the most expensive option on the list that promises the best type of tomato from our fields. Here the OCU has the following ranking of brands: Landlord: the best valued in the analysis, with a score of 70/100 and a price of €3.00/liter. Auchan: with a score of 65/100 and a price of €2.18/liter. In addition to these, the one from the Día brand, La huerta de Don Simón, which is among the best rated, and the one from the Realfooding brand also stand out. The recommendations. From the OCU they point out in the first place that it has been shown that many cheap white label cartons surpass in taste and quality premium rigid plastic containers that have a higher price. In addition, it is pointed out how important it is to review the foods of these products, since, the moment you see vinegar, red pepper or onion, the truth is that the recipe is not the most faithful to the salmorejo that we expect in our classic gastronomy. Images | Straight to the Palate In Xataka | Spain has become a white label country: 60% of what we spend on food already goes to them

Zara promised you happy with its pants for the summer. Until they ended the “killer pants” label

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Zara’s summer catalog it’s news. And for a reason that probably won’t be liked too much at the Inditex headquarters. Over the last few days, several TikTok users have published videos in which they report that by wearing one of their pants they have allegedly suffered falls and trips. There is no official confirmation or response from the company, but there are two undeniable facts. The first is that on networks you can find a good handful of videos on the subject that show falls and even injuries. The second is that the matter has escalated to reach media such as NY Post, cnn either Le Parisian. unexpected protagonist @cnn Some women are posting online about a pair of Zara trousers that they claim have caused them injury. People say the wide-leg trousers are so wide that they trip over them. CNN reached out to Zara, and they did not respond. ♬ original sound – CNN – CNN When a fashion brand launches a press, it expects it to leave its mark on the market, but due to its sales and success among customers, it does not. for its riskswhich is what has happened to some flowy pants Zara women’s clothing. The piece in question costs 22.95 euros and stands out for its design palazzo. Tight at the waist and with a loose leg, they are light, fresh and, above all, versatile. Depending on how they are combined, they serve both a casual and formal style. The problem is that, in this specific case, the designers seem to have opted more for aesthetics than functionality. According to shared videos by several users and media on TikTok, the pants are so baggy and long that when the person wearing them walks with them can trip. That is what several recordings published on the platform show and that can be found with the labels #zaratrousers, #zarattrousersdangerous either #deadlyzarapantsin which the garment is identified as part of the Zara catalog. In its official website At least one very similar garment can be seen. @camilariberaroca think a THOUSAND times before buying them @ZARA should have a warning on the label of these pants💀⚠️ #deadly #zarapants #falling #zaratrousers #fyp ♬ original sound – jojo.aitools Many of the recordings come from private accounts showing trips, often captured by security cameras. Some users even shows wounds supposedly caused by falls. Over the last few days, however, complaints they have been escalating until reaching international media, such as the chain cnn, Le Parisian, Telegraaf, NDTV, Metro, First Post either New York Post. They have also addressed the issue influencers with thousands of followers, like Shivani Khoslawho tried the pants in person two days ago. His piece already has around 14,000 likes. The Australian media Nine assures that in total they have been published more than 2,000 videos on TikTok about a phenomenon that some (including that same headline) have dubbed “deadly pants” either “murderers”. The truth is that the topic has generated a wide conversation on networks in which irony is not lacking. @gracewils0nx Thnx Tom for laughing after you’ve picked me up off the floor xxxx @tomorford2301 @ZARA #deathtrousers #zara #zaradeathtrousers ♬ original sound – € “There should be a Netflix documentary about them”, joke a user. Others slip that the garment should be sold “with helmet and knee pads” or, in a deeper tonereport the injuries that a bad trip can cause. From what the recordings show, the problem would be the design of the legsso long and loose that when you run the risk of tripping over them. At the moment neither Zara nor Inditex have commented on the matter. At Xataka we have written to both (both Zara and its parent company) without having yet received a response at the time of publishing this article. If this arrives, we will update the information. Images | TikTok In Xataka | It’s 2025 and millions of men around the world still refuse one thing: shorts.

“It is very important to mentally label tasks”

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The first day of vacation arrives, the laptop is closed and work-related cell phone notifications are silenced. But the head is still going a mile an hour without being able to take focus off of workmentally reviewing emails that have not been sent and feeling a need to find out what is happening at work. All this leads to an inability to relax on vacation, and the explanation for this is not a lack of will, but a neurological block. Because? Science has a name for what’s happening to you: information overload syndrome. And what happens in your brain before you go on vacation is the result of a neural system that has been pushed to its limits by the “infoxication“. To understand why we cannot turn off the brain at will, we must look at our metabolic energy consumption, since as detailed in a exhaustive literature review published, attention is a limited cognitive function that requires a constant flow of energy in the brain. What happens. When we are exposed to a volume of information that exceeds our processing capacity, our brain enters a phase of overactivation. Under conditions of moderate overload, the prefrontal cortex, which is the area responsible for complex decision-making and planning, becomes hyperactive to try to manage the chaos. However, if digital multitasking and the deluge of data continue, a phenomenon known as ‘neural overload’ occurs. The result. The prefrontal cortex is deactivated as a protective mechanism, and what causes constant digital multitasking causes an accumulation of glutamate in this frontal region, which physically translates into that heavy “cognitive fatigue” that we drag to the beach. But the impact does not stop at simple fatigue. Neurobiological studies have documented that this overexposure alters dopamine pathways in a way similar to that of addictive substances, reducing gray matter in areas of impulsive control and disconnecting regions of the Default Neural Network, which is precisely the brain network that allows us to daydream, wander and, ultimately, rest. The digital epidemic. Although we are now talking about social networks and artificial intelligence, the problem has been brewing for decades. Already in 1996, psychologist David Lewis proposed the term “information fatigue syndrome” in a study for Reuters, and shortly after, in 1999the specialist Alfons Cornellá coined the term infoxication to describe the information contamination to which we were beginning to be subjected. Today the different sources paint a much harsher picture, since in 2024 a study demonstrated that information overload directly leads to fatigue, culminating in emotional stress and anxiety. Added to this is a 2025 meta-analysis that warns of how current digital environments saturate our working memory, diminishing our understanding and leading us to burnout. before vacation It is when this whole neurological cocktail that we have been building explodes. Here the expert Elena Gallardo, neuroscientist, he pointed out in statements to EFE which defines this state as “mental noise.” And the fact is that, before a period of rest, the brain perceives that it must leave everything tied up and closed, which generates a peak of cognitive demand in a system that is already saturated by the year’s chronic infoxication. You have to stop. If the origin is biological and behavioral, the solution must be too. To avoid carrying “mental noise” in our suitcase, neuroscience experts propose applying what they call cognitive ergonomics, which is nothing more than strategies designed to optimize and protect our mental effort. Among the tips that this expert offers is the possibility of labeling and verbalizing tasks to prevent pending tasks from “floating” in our brain. In this way we free up the prefrontal cortex so that, when it comes to vacation, it is not so exhausted and can better process the entire avalanche of data. Images | Image from freepik In Xataka | How many vacations do I have by law: this is how the days of rest are calculated

sexual deepfakes out, mandatory AI label and millionaire fines to the private sector

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Spain has approved the draft Organic Law for the good use and governance of artificial intelligence. The standard adapts the legislation to framework established by the European Union with the AI ​​law and establishes a series of obligations and prohibitions based on the risk classification of these systems. The regulations impose mandatory human supervision in high-risk systems and extend responsibility beyond the company that deploys these systems, also reaching those who use them. Sanctions. In mild cases, penalties range from 6,000 euros, such as not cooperating with the authorities, to 500,000 euros or 0.5% of the total turnover. In more serious cases, turnover shoots up to 35 million or, failing that, 7% of global turnover in very serious cases. Fines of 15 million or 3% of turnover are also proposed when high-risk systems are used without human supervision. The double standard. The controversy arises because these fines are not applied when it is the administration that fails to comply with the rule. If, for example, the police or a ministry uses an AI system classified as prohibited, the law contemplates reprimands and disciplinary actions, but no fines. The Government defends that it has “raised the bar for self-demand” with transparency measures, among which is the creation of a public inventory of all AI systems used in administrative procedures. It also introduces the figure of the AI ​​delegate who will be in charge of coordinating its use. Deepfakes. The creation of deepfakes of a sexual nature and also the creation of child pornography with AI tools is prohibited. Deepfakes that do not fall into these categories (for example of a politician or a public figure) are not prohibited, but must be labeled as AI in a “clear and distinguishable” way from the time they are first shared. AI content tagging. The ministry establishes that videos and images must have a watermark in a corner of the image in which the acronym AI is clearly read. For audio generated with AI, that same seal must appear in the corresponding application, whether it is Spotify, Apple Music or another service. If you do not choose this label, it will be the audio itself that must incorporate a warning that it is generated with AI. The date to begin applying this labeling is August 2 of this year. Who will be in charge of controlling it. Supervision will fall mainly on AESIA, the Spanish AI Supervision Agency, but will be supported by other authorities such as the Spanish Data Protection Agency for biometric data, the General Council of the Judiciary for the judicial field and the Bank of Spain for everything related to the financial system. According to The CountryAESIA plans to hire 50 analysts before the end of the year to carry out this task. When it comes into effect. The law is intended to come into force before the end of 2027, but the obligation to label data with AI will come into force on August 2. However, as the law is not yet applied, in practice it means that for more than a year there will be obligations in place, but with no real ability to impose fines on companies that fail to comply. Image | Moncloa In Xataka | Deepfakes are much more than a bad joke. Now the Government wants them to be a violation of the right to honor

Mercadona’s engine is not the white label, but crushing its rivals in profitability by earning less per product

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You may like it more or less your cataloghis business strategy or even the forecasts culinary-apocalyptic of its president, but there is something undeniable: Mercadona long ago stopped being a chain of stores to become a social phenomenon. One who depends about 30% of the food distribution market, 51% of the business of prepared dishes and that sets the pace for trends as relevant as that of the merchants. Hence everything that revolves around your finances be interesting. Especially because when studying them in detail and comparing them with other competing chains there is one fact that draws attention: Although its gross margin per sale is lower than that of other rivals, its profitability ratio is much higher. The data: 41,858 million. When Mercadona presented its 2025 economic balance, two months ago, there was a figure that made headlines: 41,858 million of euros. That was the company’s consolidated turnover, an interesting fact because it shows an annual growth of 8%, but it actually hides other even more revealing values. One of them is the turnover, net sales, which amounted to 38,178 million. In that case the increase was 7.2%. If we subtract from that figure what it cost the company to supply its merchandise (28,639 million), we obtain the first relevant piece of information: its gross marginthe money that the company earned after deducting the costs directly attributable to production and sale, such as raw materials or expenses generated during manufacturing. In this case it stood at 9,539 million. Is it important information? Yes. Above all to understand how the Valencian chain makes money and where it has its strengths (and weaknesses) compared to the competition. At first, those 9,539 million may not tell us much, but a few days ago Five Days subjected him to an analysis which does leave a couple of interesting ideas. The first is that this figure shows that Mercadona’s gross margin represents 25% of its sales. That means that of every 100 euros you earn, the supply costs take 75. From the remaining 25 euros you must get enough money to cover other bills and, above all, generate profits. It is not a bad percentage (25%) if we compare it with what the Valencian firm registered in recent years, but it is significantly lower than that managed by other competing companies. The calculations of Five Dayswhich are based on the accounts published by the companies, conclude that this margin rises to 26.2% in Dia, 27% in Eroski and 30.1% in Consum. In theory, this comparison leaves a clear reading: any of these three chains has a larger cushion, once the supply costs have been deducted, to pay the rest of the company’s bills and generate profits. And the surprise comes. The curious thing is that this ‘photo’ changes when we delve a little deeper into the accounts of Mercadona and its competitors. If we look at the operating resultwhich deducts all operating expenses, including for example salaries, rents, advertising, depreciation, transportation or energy, Mercadona is left with 2,061 million of euros. Given that Juan Orig’s chain invoices significantly more than Dia, Eroki or Consum, that operating result is also much higher in net terms. That’s logical. The curious thing is that it is also true in relative terms, based on the total income of each firm. In Mercadona this margin is 5.4% while in the case of Día it drops to 2.6%, in Eroski to 4.6% and in Consum to 2.7%. That’s the first surprise. The second comes when we go one step further and look at the net profitalready discounted the financial and fiscal expenses. It is relevant data because it basically shows what the company ‘earns’, the remainder from which the company takes the money with which it then pays dividends to its shareholders and makes reinvestments. In 2025 that benefit was almost 1,729 million, which is equivalent to 4.5% of its turnover. In Dia this percentage of global sales is 2.3%, in Consum it is 2.6% and in Eroski it remains at just 0.9%. Beyond the numbers. This mixture of percentages can be somewhat confusing, but it is very simple to read: beyond the business volume of each chain, whether it closes the year with more or less millions invoiced, Mercadona has achieved an important milestone. Despite ‘earn’ less per product Than Dia, Eroski or Consum (gross margin), their profitability ratios are much better. How have you done it? In your annual report The firm assures that it has improved its profitability thanks to the “optimization of processes”, which includes energy savings, “elimination of expenses without added value” and “advances in operational efficiency.” Only the use of ovens in ECO mode saved him two million. Outrunning the giants. Mercadona’s formula has not only allowed it to stand out from its most immediate competitors. It has also done so in comparison with other heavyweights in the sector internationally. At least in relative terms. a few weeks ago Expansion public an analysis which shows that the Valencian chain has skyrocketed its net profit margin to such a level that it surpasses giants such as Walmart, Costco or Tesco in profitability. While Mercadona’s net margin is 4.52% (4.52 euros profit per 100 euros in sales), at Walmart it is 3.1%, at Costco 3%, at Tesco 2.52%, at Ahold Delhaie 2.45%, at Dia 2.26%, at Sainsbury’s 0.73% and at Kroger it remains at 0.69%. And that’s just to name a few cases. The Valencian firm not only stands out in the photo finish With respect to its competitors, the figure for 2024 also significantly improves, when the net margin was 3.88%. Images | M. Peinado (Flickr) and Mercadona In Xataka | The gap between what pork costs on farms and in supermarkets does not stop growing. The ranchers have said enough

Madrid was going to ban cars without a label forever. Now they will be able to circulate (almost) always

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After two years extending a measure that had been scheduled for 2022, the Madrid City Council has confirmed that cars without a label that pay their taxes in the city will be able to circulate throughout (almost) the entire city. In these moments, They can do it under certain conditions but it is nothing more than an extension in the application of a measure that should have been activated in 2024. Now they want this to be forever. What has happened? Borja Carabante, head of the mobility area of ​​the Madrid City Council, has confirmed that the city will allow cars without a label to circulate in the city. In a press release that can be read at Europa Pressthe Popular Group of Madrid points out that the measure has to be approved with a modification of the Mobility Ordinance in which an amendment from this political group will be included. The modification has to be supported by more political groups but Vox’s support seems guaranteed. With this change, cars without a label that pay the circulation tax in the city will be able to move without restrictions except in the special protection zones, applied in Plaza Elíptica and the most central part of the city, what was once Madrid Central. But does this already apply? Yes and no. Right now, cars without a label cannot circulate in Madrid unless they are registered and pay their taxes in the city. Since 2024, cameras monitor all entrances to the city and only cars with DGT A badges (without label) those who pay the tax in Madrid can circulate. This measure should have been extended to all vehicles, without exception, without DGT labeling in 2024. That is, regardless of where their owners lived or where taxes were paid, these cars would be prohibited from circulating. What we want now is to give them free rein without the need for extensions. Extensions? Yes, extensions. December 12, 2024the Madrid City Council confirmed that the total ban on cars without a label was not going to apply. He then assured that the measure had a great impact on citizens and that since the air quality limits had been met, one more year unlabeled cars could circulate in Madrid as long as they paid their taxes in the capital. Therefore, in 2025 there was a free pass for these cars and 2026 should be the year in which the ban was confirmed. But as happened last year, On December 11, 2025, the message was repeated: Cars without a label will be able to circulate for another year. This time, however, it was pointed out that the impact of these cars was minimal because they were only counted about 14,000 vehicles who found themselves in this situation. From 1.2 million to a few. The controversy over the extensions has flown over the months of December 2024 and 2025. In August 2024, Associated European Motorists (AEA) had been warning that the measure left 1.2 million cars outside the city. As we tell you in Xatakathe figure was inaccurate and was due to errors in the vehicle count. In reality, we were talking about 246,000 cars. Last year, the doubt was raised again in the last days of the year and on December 11 it was confirmed: a new extension until 2026. This time the excuse was that the affected cars had a minimal impact on the city’s air quality. Now the mobility area amounts to just over 11,000 cars those that do not have a DGT label. This means that, in anticipation of the ban, tens of thousands of drivers had sold their cars to get one with at least a B label. Those same drivers have seen that those who did not sell and keep the car have ended up getting away with it. a detail. That is, if you want driving around Madrid with a car without a labelright now you can if the car pays its taxes in Madrid. But, yes, it has to be in your name and you must pay this tax in the city from 2022, an exceptional measure that was included so that thousands of drivers did not register their car in the city and circulated normally despite living outside of it. In the press release sent by the city’s mobility area this detail is not mentioned. In Xataka We have tried to contact this working group to confirm whether this restriction will remain in place or not but, at the time of writing, we have not received a response. Yes, but. In addition, there are two other vicissitudes to take into account. The first is that the information sent states that vehicles without a label will only be able to park in the regulated parking zones (Zona SER) of the neighborhoods where their owner lives. Therefore, if you want to travel to another neighborhood with Zona SER you will have to park in a public or private parking lot but off the streets. The other detail to take into account is that the passage will be allowed as long as the stations that monitor air quality levels do not exceed the maximum allowed of 40 micrograms per cubic meter of NOx that would activate the anti-pollution protocol that begins to restrict the circulation of vehicles and that with Manuela Carmena at the helm came to limit circulation by license plate number. Madrid has been complying with the established air quality limits for four years and with Martínez-Almeida at the helm, this protocol has never been activated, so its activation, if it occurs, would be exceptional. Photo | NuKi Chikhladze and Quique Olivar In Xataka | The icing on the cake for Madrid’s works: the city has become a gymkhana of reforms, cuts and annoyances

Mercadona and the white label had been setting the course for supermarkets in Spain for years. Until the “ultra low cost” arrived

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When we Spaniards go out shopping we value above all two factors. The first, proximity. The second, the price. Even above the quality. It is not at all surprising if we take into account that we come from a inflationary crisis and there are items of common consumption (cocoa, coffee either eggs) who have experienced a real storm in recent months. The chains know how much they are risking with each euro and have acted accordingly. For example with a bet on the white label that has been especially good to Mercadona. There is, however, another strategy that has been gradually making its way into the world. retail Spanish, one also focused on prices, but that does not rely on white label or short assortment: supermarkets “ultra low cost“. “Ultra low cost“? Exact. It sounds somewhat far-fetched (almost, almost cacophonous) but that is the label that best defines certain supermarket chains that have focused their strategy basically on product discounts. double digit. After years of inflation and with costs becoming a decisive factor When families decide where to shop, most chains try (to a greater or lesser extent) to be competitive in prices. In fact in the rankings Cheaper stores usually include brands such as Alcampo, Family Cash or Aldi. In the case of super “ultra low cost“The price is, however, more than just a front on which to compete. It represents the great differentiating factor. And it is to such an extent that it conditions the approach, the offer and the way the chain operates. In a recent article, Five Days reviewed the billing data of two relatively young firms that fit this pattern: Sqrups and Primaprix. What differentiates them? That in a sector (that of supermarkets) in which it seemed that everything had been said, with Mercadona expanding your domain and the white label gaining market sharethe “ultra” chains low cost“have found an alternative path of growth. Their strategy involves offering items from recognized brands (nothing from Hacendado, Deliplus, Auchan or similar), but with surprisingly low prices. As an example, Sqrups boasts of offering its customers “significant discounts” that move between 30 and 80%. How do they work the miracle? With your business model. More like its supply model. Unlike most supermarket chains, they supply surpluses that are left ‘off the hook’ or have no place on the shelves of companies such as Carrefour, Eroski, Mercadona or Hipercor, among others. These are surplus stocks, items that do not quite work, merchandise that has been left out of the circuit due to a change in packaging or not meeting presentation standards… In short, items in good condition that manufacturers need to liquidate and cannot (or want) to distribute through ‘conventional’ chains. Their destination ends up being Sgrups or Primaprix, where they add to a catalog marked by rotation, speed and discounts. But… How do they do it? “Large international brands usually have surplus stocks in their warehouses, left over from promotions (Christmas, summer, events…), from new launches or simply products with a much lower price in one country than in another. At Primaprix we travel throughout Europe hunting for these opportunities,” details the companywho remembers that he opened his first store in Madrid in 2015 and in just ten years he has built a network of 260. Sgrups’ explanation is similar. “We recover products that, under normal conditions, distribution throws away,” clarifies its general directorRaúl Espinosa, who boasts that thanks to its discounts the chain sells products with prices much lower (50-80%) than those on the market. The company ensures that its assortment comes from three sources: “production surpluses, image changes and quality control.” It also incorporates “short-dated” products. “In the last year we have rescued more than 26 million products, preventing them from being destroyed and giving them a second chance for consumption,” the company specifiesborn ago just over a decade and that works with food, but also drugstores, stationery and hygiene items. The big question: why? Because this formula has allowed them to connect with a part of the market and expand in a sector, that of retail Spanish, in which a small number of brands have been expanding their dominance. “Companies like Sqrups or Primaprix break the differentiation with the rest of the operators thanks to this supply model,” explains to Five Days Javier Pérez de Leza, good knowledge of the sector. “Mercadona, Lidl or Aldi have dedicated themselves to a type of discount that leaves room below, because the price trend is upward. You can be much cheaper than all of them, although with risks.” What risks? One (fundamental) is the pressure that operators in the sector can exert to reduce the surpluses that these chains feed on, although it is not the only limit that the model of companies like Primaprix faces. Relying on stocks makes it very difficult to guarantee the continuity of an ever-changing assortment. Furthermore, the fact that customers encounter different products every so often may increase their interest in visiting stores but also complicates such basic issues as logistics. What do your accounts say? That neither of the two chains are doing badly at all. Primaprix data we know them also thanks to Five Dayswhich a few days ago revealed that during the 2024 financial year the company had a turnover of 347 million euros. Maybe it’s far from billions from Mercadona, but it represents a year-on-year growth of 24%. If we look further back, the company’s sales quadrupled between 2020 and 2024, a period during which it went from managing 110 stores to 245. Now it is on its way to 300 establishments. The key: your business modelwhich is nourished by the surpluses accumulated in the warehouses of large manufacturers. Your catalog is completed with purchases you make in other countries, looking at prices, discarded items despite being completely suitable for consumption, or products that will expire soon. A bet not very different from what fashion or furniture outlets have been making for years. They are merchandise (many … Read more

In Spain to talk about “white label” is to talk about the Valencian chain

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In Spain, buying in the supermarket is equivalent (increasingly) to buy white label. And buying white label means (also increasingly) doing so at Mercadona. That is the conclusion left by the latest studies on the sector and that basically ratify the double trend that has been marking the sector for years. retail homeland First, the unstoppable advance of the Valencian chain. Second, how the distribution brand has become a pillar of baskets of the purchase. Both trends complement each other and have allowed Juan Roig’s company to achieve a milestone in the sector: hoarding half the business of the white label. A percentage: 50.4%. The news the newspaper has advanced it theEconomist. Mercadona said goodbye to 2025, reaching a key milestone: it already covers more than half of the market share in the distribution brand business. To be more precise, your ‘footprint’ on the lucrative (and growing) The private label business grew several tenths last year to stand at 50.4%. The data is based on a study by the consulting firm Worldpanel by Numerator and confirms that Juan Roig’s firm has not yet found a ceiling in its struggle to dominate one of the businesses. juicier for supermarkets: the sale of their brands, such as Hacendado (Mercadona) or Auchan in the case of Alcampo. Market share on private labels (2025) Mercadona 50.4% Lidl 13.1% Carrefour 8.2% Day 5.9% Eroski 3.1% Alcampo 1.8% Others 14.3% What exactly does that mean? theEconomist assures that 50.4% corresponds to Mercadona’s “quota” on the total value of the distribution brands. Even if the data refers only to food, leaving aside other sections of mass consumption, it would represent an astonishing percentage. It means that a little more than half of the money we spend on the white brands that fill our refrigerators and shelves come from Mercadona. Growing… and with ample advantage. That 50.4% is not the only striking percentage in the Worldpanel study. There are two others just as curious. The most surprising is the one that reveals the considerable advantage that Mercadona has over its direct rivals. The second chain with the largest market share in the private label business is Lidl, with ‘barely’ 13.1% of the pie. It is followed in third place by Carrefour (8.2%), Dia (5.9%), Aldi (3.3%) and Eroski (3.1%). In addition to consolidating itself in first place, the Valencian chain has managed to expand its footprint: in 2024 that same share was 50.2%, two tenths below what it registered in 2025. Lidl and Aldi grew at the same rate and Dia expanded its total share from 5.5 to 5.9%. Carrefor stepped back slightly. Other percentage: 46.6%. That Mercadona has taken half of the market share is curious, but the data would not go beyond a simple statistical curiosity if the general market for private labels was shrinking in Spain. He Worldpanel study by Numerator reveals that this is not the case. On the contrary. We Spaniards buy more and more items from Hacendado, Auchan, Seleqtia and the rest of the brands directly linked to supermarkets, which are gradually imposing themselves on the pulse that they have had for years with the brands associated with large manufacturers outside the distribution channel. If in 2021 the private label had a market share (in terms of value) of 35.8%, in 2023 it already exceeded 40% and last year it stood at 46.6%. Why’s that? The million dollar question. And there is no simple answer. The expansion of white label in Spain probably responds to a combination of factors, including its lower cost (often the chains themselves they favor them on its linear lines) and the makeover that they have experienced in the Spanish market. In a short time, the distributor’s brand has managed to shake off the stigmas that associated it with the idea of ​​’cheap’, ‘mediocre’ and ‘doubtful quality’ to compete face to face with large brands from external manufacturers. A perfect symbiosis. That the white label is becoming so strong in Mercadona or Lidl is not a coincidence either. Both commercial chains are (along with Aldi and Dia) the ones that have opted the most for this type of products. another study from Wordlpanel reveals that last year Mercadona’s white brands (with Hacendado at the helm) represented 77.8% of all its sales. At Aldi that percentage was 74.5%, and at Dia it was 65.1%. Lidl dominates, with 80.7%. Many of these companies fit into what is called ‘short assortment chains’supermarkets with a limited selection of products and a clear commitment to their own genre. The customer has fewer options when choosing (there are not dozens of brands of oil, just one or two), but in exchange their experience is simplified and, above all, they can benefit in price. The formula works so well that (coincidentally or not) Mercadona, Lidl and Aldi are precisely the chains that more have been expanding its influence on the market. Image | M. Peinado (Flickr) In Xataka | The white label has been conquering supermarkets for years. It has done so well that it is now the pillar of the Spanish diet

a “Made in Europe” label to park wherever you want

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Paris is the most striking case because it has taken it to the extreme. The city has a very simple system to reduce the volume of cars on its most central streets: that you pay 18 euros to leave the car on the street. It doesn’t matter if it is electric or combustion, the intention is to punish parking to reduce car trips. The fee is paid by weight of the vehicle, so SUVs are the most punished. The Parisian idea has been replicated in Spain in one way or another. In Madrid, for example, parking a car in its most central streets has a price if it is labeled B or C: 200 euros fine. And the capital does allow access to the streets that previously formed Madrid Central but it is mandatory that, with these labels, the car passes through a parking lot. If you park on the street, the fine is guaranteed because access is controlled by cameras that exchange data with the parking lots. And it is not the only city that chooses this way of acting. Most of the information that suggests that cars with a B label cannot circulate in the center of a good handful of Spanish cities hides in its headline that yes they can do it as long as they park in a parking lot. The streets of the cities have ended up becoming on the battlefield of mobility. Forced by the States or by their own decision, large cities are trying to reduce the passage of vehicles and deliberately eliminate parking spacesthey roll out the red carpet for shared vehicles or widen sidewalks to absorb the flow of their citizens but also the massive arrival of tourists. Given this situation, the European Union has found an argument for citizens to switch to electric cars. Yeah one of the great attractions of the motorcycle is to reach our destination door to door, European politicians want to propose something equally attractive for cars. Cars, microcars or the luck of kei cars to the European one that wants to move forward to fight with smaller Chinese electric cars, cheaper than European ones. Free way to park According to Financial Timesone of the incentives that the European Commission is preparing for the creation of this new category of vehicles is, precisely, that its owner does not face any restrictions of any kind when parking. The measure would be just one more incentive for the purchase of a car that would also come with regulatory facilities under its arm, both for the customer and the manufacturer. As we have explained previously, the European Commission wants to put on the table a vehicle that straddles the heavy quadricycle and tourism. An alternative with contained dimensions, electric and that would receive a sticker made in Europe as long as most of its production was local. Europe is trying to improve the competitiveness of its vehicles and position a type of car that would require manufacturing on European soil. Manufacturers would benefit because they would have to meet lower standards. For example, security facilities have been targeted. Although everything remains to be confirmed, it seems that the initial idea is that they are cars that are below 4.1 meters long and a contained price, according to Coach. With current knowledge of batteries, this leaves us with cars with very small electrical energy accumulators because the battery is still the main cost of vehicles. Especially the smaller the car. Thus, we can expect vehicles designed by and for the urban environment where excursions outside the ring roads of a city are very unattractive. That’s why has signed up so that these cars did not have to comply with obligations such as the lane departure warning system, now mandatory in all new cars. Raising your hand with those obligations (in whole or in part) would help the manufacturer position the car at a more competitive and attractive price. This last part is essential for the customer since the cost of acquisition and maintenance can be a huge barrier when buying a car of little use on the open road. To make the latter more attractive, the intention is indicated from Financial Timesis to offer tax facilities to the client, rewarding those who opt for this type of car. Those tax facilities that are already present for some electric cars (such as exemptions on registration or circulation tax) would be added to being able to park anywhere in the city for free. The new regulation, therefore, would buy a good part of what Japan already offers with its kei car. These cars cannot exceed 3.48 meters in length and 1.48 meters in height. Furthermore, the engine cannot exceed 660 cc either. This category is a success because in Japan there are cities where it is mandatory to have a parking space to buy a car, given the lack of space. However, the kei car do not adhere to this standard. But, above all, they succeed in Japan because there rational purchasing is well regarded. With those dimensions and that engine, the vehicle is perfectly functional on a daily basis and even allows short getaways as long as the customer accepts some discomfort. The success is such that it even has its own proposal for kei cars sports. Whether Europe will be able to replicate the Japanese model with this new category, so particular due to its own restrictions and philosophy of life, is something that only time will tell. Photo | Dacia and Kadir Celep In Xataka | Europe is eager for cheap electric cars. Europe’s solution: copy Japan

Madrid had a plan to put all cars without a DGT label off the road in 2026. It has changed its mind

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In 2024 it was December 12. In 2025 it was December 11. 20 days after all cars without a label were prohibited from entering the city of Madrid, the capital’s City Council has once again confirmed that those who are registered in Madrid will be able to continue driving for another year. That is to say, like last yearwith less than three weeks left before the ban would exclude unlabeled cars registered in Madrid and those registered outside the city, the City Council has extended the extension that will allow them to continue circulating. So, who can and cannot circulate in Madrid? What does the great ZBE that is now Madrid look like? In September 2024, a figure began to move: 1.2 million cars circulating in Madrid were going to be left out if the ban on any car without an environmental label circulating in the capital was activated, as planned, in 2025. This figure was, as we contrast in Xatakafalse. Or inaccurate, at least. In reality, the Madrid City Council estimated that there were 246,000 vehicles that were going to be left out of circulation in the city. This year, The figure that had moved was 300,000 cars which does not seem real because it would imply that the vehicle fleet of gasoline with more than 25 years and diesel with more than 19 years has grown in the city in the last year. In fact, Borja Caravante, delegate of Urban Planning, Environment and Mobility, has assured that prohibiting the circulation of cars without environmental label of registered in Madrid would only affect about 14,000 or 15,000 vehicles, according to words collected by The Country. The Madrid City Council alleges, therefore, that the measure would have a “low impact” and that they therefore prefer to extend the exception to the rule. Whatever the vehicles may be, the truth is that if the ban were applied, no car without a label could circulate in the capital, regardless of whether or not the car is registered in the city. And the thing is, right now, the only cars without a label that can circulate in Madrid are those registered in the city. That is, it is not enough to reside in the capital, it is necessary that the car be registered in the city. If not, there is no possibility of moving with a car without a label except for few exceptions, such as going to a hotel in the city. In summary, right now there are two possibilities for cars without a label and they will remain active next year: If the car is registered in Madrid: it can circulate If the car is not registered in Madrid: it cannot circulate In addition, it must be taken into account that cars without a label (whether or not they are registered in the capital) cannot enter the Central District Special Protection Low Emission Zone (what was previously Central Madrid). Only cars with an environmental label can enter this space. Of these, in addition, the B and C labels have the obligation to park in a parking lot, so only the ECO and Zero emissions vehicles have total freedom of movement. If you want to know more details, in this Guide to know if your car will be able to circulate through the Madrid ZBE in 2026 We clarify all these concepts. Photo | Jordi Moncasi and NuKi Chikhladze In Xataka | The intrigue of cars with the DGT B label: what we know about whether or not they will be able to enter large cities

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