Galaxy Z Fold8 Ultra and Galaxy Z Fold7, head to head

The arrival of the new flagship Samsung foldable raises again the key question when renewing a device: “Is it a big enough jump to justify its starting price or is the previous model still the smartest purchase?” We analyze point by point all the innovations introduced by the Samsung Galaxy Z Fold8 Ultra regarding the Galaxy Z Fold7 to find out what really changes and which one best suits your needs. Samsung Galaxy Z Fold8 Ultra, 256 GB, Mobile Phone, Graphite The price could vary. We earn commission from these links Samsung Galaxy Z Fold 7 8” 256GB/12GB The price could vary. We earn commission from these links Main characteristics of both models SAMSUNG GALAXY Z fold8 ultra samsung galaxy z fold7 Dimensions and weight Folded: 72.8 x 158.4 x 8.9 mm Unfolded: 143.2 x 158.4 x 4.1 mm 215 grams Folded: 158.4 x 72.8 x 8.9 mm Unfolded: 158.4 x 143.2 x 4.2 mm 215 grams folding screen 8-inch Dynamic AMOLED 2X QXGA+ resolution (2,504 x 2,256 pixels) 422 pixels per inch 3,000 nits Refresh rate: 1-120Hz Vision Booster 8 inches QXGA+ Dynamic AMOLED 2X (2184 x 1968), 368ppi 120Hz adaptive refresh rate main screen 6.5-inch Dynamic AMOLED 2X FullHD+ resolution (1,080 x 2,520 pixels) 422 dpi Refresh rate: 1-120Hz Vision Booster 6.5-inch FHD+ screen Dynamic AMOLED 2X Display (2520 x 1080, 21:9), 422 ppi 120Hz adaptive refresh rate processor Snapdragon 8 Elite Gen 5 for Galaxy Snapdragon 8 Elite for Galaxy Ram memory and storage 12/256GB 12/512GB 16GB/1TB 12GB/256GB 12GB/512GB 16GB / 1TB main camera 200 MP wide angle, quad pixel AF, OIS, f/1.7, FOV 85º 50 MP wide angle, OIS, f/1.7, FOV 120º 10 MP telephoto (3x), PDAF, OIS, f/2.4, 36º FOV 200 MP, Quad Pixel AF, OIS, F1. 7, 0.6μm, FOV: 85˚ 12 MP Dual Pixel AF, F2.2, 1.4μm, FOV: 120˚ 10 MP, PDAF, OIS, F2.4, 1.0μm, FOV: 36˚, 3X optical zoom front camera Main screen: 10 MP, f/2.2, FOV 85º Folding screen: 10 MP, f/2.2, FOV 100º 10 MP, f/2.2, 1.12μm, FOV: 85˚ (outdoor screen) 10MP, f/2.2, 1.12μm, FOV: 100˚ (indoor screen) battery Dual 5,000 mAh (typical) 45W fast charging 20W wireless charging PowerShare Reverse Wireless Charging Dual 4,400 mAh (typical) 25W fast charging 15W wireless charging PowerShare Reverse Wireless Charging connectivity 5G NSA/SA LTE Wi-Fi 7 Bluetooth 6 NFC GPS 5G LTE Wi-Fi 7 Bluetooth 5.4 operating system Android 17 One UI 9 Android 16 One UI 8 others IP48 resistance Galaxy AI Knox Now Brief Now Nudge IP48 resistance price From 2,199 euros From 1,444 euros The design continues in a continuous line On an aesthetic level, Samsung already did a good job with the Z Fold7 by reducing the thickness to 8.9 mm folded and 4.2 mm when open and also lightened the weight to 215 grams compared to 239 grams of the Z Fold6. The new Z Fold8 Ultra follows a continuous line, maintaining the same folded thickness and weightalthough it has dropped to 4.1 mm when deployed. The difference in this aspect, therefore, is quite subtle. Hardware: higher power and better cooling As for its brain, the Galaxy Z Fold8 Ultra has taken a step forward and brings the processor Snapdragon 8 Elite Gen 5 for Galaxy, optimized for maximum performance. Of course, the new model from the Korean firm goes on sale with the same configurations as its predecessor: 12 or 16 GB of RAM (LPDDR5X) and 256, 512 or 1 TB of UFS 4.0 storage. Although in terms of power, the Fold8 Ultra improves compared to the previous generation, the evolution does not only have to do with the chip. It also comes with a expanded graphite cooling structure. This means that it is capable of dissipating heat much better, thus avoiding the heating that could appear in the Fold7 after using it for heavy tasks or prolonged gaming sessions. Software with AI as the protagonist He Z Fold7 It was released on the market under the Android 16 operating system (with One UI 8 customization layer, which can now be updated to version 8.5). The new Z Fold8 Ultra comes to the market, for its part, with Android 17 and One UI 9 out of the box and with a variety of advanced AI features and seven years of guaranteed system and security updates. Screen: same size but higher resolution It is in this section that we find some interesting news. The Z Fold7, when unfolded, showed a screen 8-inch Dynamic AMOLED 2x with resolution of 2,376 x 968 pixels. The size of the new generation screen is the same, although it offers higher resolution (2,504 x 2,256 pixels) and reaches 3,000 nits of maximum brightness. He also releases a movie Flex Titaniumwhich improves resistance and makes the crease less visible. Regarding the external screen, the dimensions are the same (6.5-inch Dynamic AMOLED 2X with a resolution of 2,376 x 968 pixels), but in the case of the Fold8 Ultra, the resolution rises to 2,520 x 1,080 pixels. Both models also present a thandle adaptive refresh rate from 1 to 120 Hzso fluidity is assured in both. A new leap in the photographic section Although the Z Fold7 already featured a top-notch photography system, the Fold8 Ultra improves it by far. The rear continues to consist of a triple camera with 200 MP main sensor (f/1.7) with improved HDR and the new model adds an ultra wide angle that grows to 50 MP (f/1.9) and a 10 MP telephoto lens (f/2.4) with three-fold optical zoom. The front cameras remain two 10 MP lenses. Another notable thing about the new Z Fold8 Ultra is that it is compatible with Dual Recording (to record both sides at the same time) and with MyFanCam (which automatically tracks the subject we want). The technology Nightography It has also been renewed in this new 2026 model and records in 8K. Autonomy and charging: greater capacity and faster charging This section is where one of the perhaps most anticipated changes comes. The … Read more

MediaMarkt starts new promo with phones like the Galaxy S26 Ultra, the Pixel 10 and more

We have a new window to renew a mobile phone if we are looking for a high-end one. MediaMarkt starts today a new promo focused on phones where there are some of the best mobile phones of this 2026although also options with very good quality-price ratioas is the case of Galaxy A27 or the Xiaomi Redmi Note 15 Pro 5G. Google Pixel 10, Obsidian, 128 GB, 12 GB RAM, 6.3″ Actua OLED, Google Tensor G5, 4970 mAh, Android 16 The price could vary. We earn commission from these links This promo, Available only until next July 24has several interesting offers, as we say. We have selected the five that we like the most: Google Pixel 10 Pro by 829 eurosone of the best Google phones to date. iPhone 17 Pro by 1,259 eurosa powerful mobile phone with a great camera system. Samsung Galaxy S26 Ultra by 1,329.05 eurosphone with the best Snapdragon chip and privacy screen. Google Pixel 10 by 549 eurosan ideal high-end mobile if you like compact phones. Samsung Galaxy S25 by 539.10 eurosa top quality-price option this 2026. Google Pixel 10 Pro A compact phone with a very good camera system and the best Android experience. The Google Pixel 10, launched last year, is a versatile and very complete phone that, despite not having the most powerful processor on the market, will offer us outstanding performance. In addition, its seven years of updates are a guarantee. Right now it is available for 829 euros. Google Pixel 10 Pro, Obsidian, 256 GB, 16 GB RAM, 6.3″ Super Actua OLED, Google Tensor G5, 4870 mAh, Android 16 The price could vary. We earn commission from these links iPhone 17 Pro This new MediaMarkt promo also has some iPhones. In this case, the one we have selected is the iPhone 17 ProApple’s compact mobile until now. Its A19 Pro processor offers performance that cannot be faulted and has an all-terrain triple camera system, capable of performing great in almost any scenario (both in photography and video). It is available for 1,259 euros. Apple iPhone 17 Pro, Silver, 256 GB, 5G, 6.3″ OLED Super Retina XDR, A19 Pro Chip, iOS The price could vary. We earn commission from these links Samsung Galaxy S26 Ultra We now continue with the best Samsung mobile, the Galaxy S26 Ultra. It is a phone that has inside the best Android processor there is so far, the Snapdragon 8 Elite Gen 5 and a 6.9-inch screen that, in addition to looking great, has a privacy screen. The price of its version with 512 GB of storage and 12 GB of RAM is 1,329.05 euros with financing option at 0% interest. Mobile – Samsung Galaxy S26 Ultra, Black, 512 GB, 12 GB RAM, 6.9″ QHD+, Qualcomm Snapdragon 8 Elite Gen 5, 5000 mAh, Android 16 The price could vary. We earn commission from these links Google Pixel 10 Quality-price, the Google Pixel 10 It is one of the best compact phones there is. It is a phone very similar to the Pro model that we have placed above, mounting the same processor, in fact. It loses in some aspects, such as RAM or the camera system, but in exchange we have a more affordable mobile: right now it is available for 549 eurosits historical minimum. Google Pixel 10, Obsidian, 128 GB, 12 GB RAM, 6.3″ Actua OLED, Google Tensor G5, 4970 mAh, Android 16 The price could vary. We earn commission from these links Samsung Galaxy S25 For a little less, we have available the Galaxy S25. It is a phone that came out last year, but is still highly recommended in 2026 (and more, costing 539.10 euros). It includes the Snapdragon 8 Elite and 12 GB of RAM, which ensures good performance for many years. It has a fairly versatile triple camera system and is very light, since it barely weighs 162 grams. Mobile – Samsung Galaxy S25, Navy, 128 GB, 12 GB RAM, 6.2″ FHD+ with AI, Snapdragon 8, 4000 mAh, Android 15 The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | MediaMarkt, Xataka, Google, Apple, Samsung In Xataka | Best mobile phones 2026. Which one to buy based on use and six recommended models In Xataka | Best mobile phones in quality price. Which one to buy based on use and ten recommended models

The Xiaomi 17 Ultra cheaper than ever, offers on Sony headphones, new sales on Kindle and more. Hunting Bargains on Prime Day

Amazon has been launching more and better offers as Prime Day has progressed, and now we are on the last day. There are many offers, so in this article we have put together the five best in different categorieswhether mobile phones, headphones or televisions. Sony WH-1000XM5 by 197 eurostop quality-price headphones. Xiaomi 17 Ultra by 1,169.99 eurosthe lowest price that the Xiaomi mobile has had. LG OLED C5 by 849 eurosa perfect television for consuming film, series and video game content. Fire TV Stick HD by 19.99 eurosa device to turn almost any dumb TV into a smart one. Kindle by 95.95 eurosthe e-book reader drops in price again during Prime Day. The price could vary. We earn commission from these links Sony WH-1000XM5 Amazon has many offers on Bluetooth headphones, but few are as attractive as the one from the Sony WH-1000XM5. They may not be from the current generation, but these headphones are still very good: they sound very good, they are quite comfortable, they have one of the best noise cancellation on the market and right now they are at a price of 197 euros (before 238 euros). The price could vary. We earn commission from these links Xiaomi 17 Ultra He Xiaomi 17 Ultra It was launched very recently and we have seen very few offers so far. However, during Prime Day it has dropped in price, and quite a bit: Amazon has it for 1,169.99 euros (before 1,499.90 euros). It is, without a doubt, one of the candidates for best mobile of the yearit has one of the best cameras we have seen so far and incorporates the best Qualcomm chip. In addition, it includes a silicon-carbon battery with a capacity of 6,000 mAh. Xiaomi 17 Ultra (16GB, 512GB) The price could vary. We earn commission from these links LG OLED C5 He LG OLED C5 It is the television that we recommend the most due to its excellent quality-price ratio, especially now that it is on sale on Amazon. It is a smart TV that incorporates a good 55 inch OLED panelits refresh rate is up to 144 Hz (via VRR) and it is compatible with both Dolby Vision and Dolby Atmos. Its price has dropped to 849 euros (before 896.69 euros). The price could vary. We earn commission from these links Fire TV Stick HD Amazon has been lowering the price of some of its devices as the days go by, and the Fire TV Stick HD It is the first of the examples that we are going to see in this list. Right now it is at a price of 19.99 euros (previously 44.99 euros), which is the lowest it has been to date. This device is ideal for converting any dumb TV that has an HDMI port into a smart one, so you can enjoy streaming platforms. The price could vary. We earn commission from these links Kindle He Kindle It is the second and last of the examples that we are going to see in this list, and it is that, although we already saw a good price on the first day of Prime Day, right now it has dropped even further until it remains at 95.95 euros (before 119 euros). It is the perfect eReader for those people who want to make the leap to digital books without spending too much money on a reader. It is also compact so you can read it practically anywhere and has a good battery. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Sony, Xiaomi, LG, Amazon In Xataka | Best mobile phones 2026. Which one to buy based on use and six recommended models In Xataka | Best electronic book readers (e-readers) in quality price. Which one to buy based on use and five recommended models

“Will I notice much of a change when going from a Galaxy S23 Ultra to a S26 Ultra?”

How often do you change your mobile phone? This is a question that we all ask ourselves on more than one occasion, because if we are going to spend a good amount of money on a new high-end device we like to notice a changean evolutionary leap between the previous mobile phone and the current one. In this direction was one of the questions that a xatakero asked us in our Discord who decided to take advantage The Officeone of the advantages of Xataka Xtraour subscription to access exclusive newsletters, raffles, promotions and other exclusive advantages. In this case, what we offer is a direct line with us to resolve questions like this. The xatakero told us that it came from a Samsung Galaxy S23 Ultra, and he wanted to know yes I would notice a lot of change when passing to a Galaxy S26 Ultra of 1 TB. We are going to tell you what our colleague Alex Alcolea, an expert in hardware, image and sound, and who precisely made our Galaxy S26 Ultra review. The question How do you see the purchase of a 1 TB Samsung Galaxy S26 Ultra coming from an S23 Ultra? Will I notice much change? Thank you. Our response Photo: Xataka Updating your mobile phone is a notable investment, which is why many of us are interested in measuring the extent to which we are going to notice a radical change. The more time passes between one mobile phone and another, the greater the jump you will notice, but those who use their mobile phone very actively are often tempted to update it sooner. Very good! This is Alex from Xataka… and whoever is with the S26 Ultra. Complicated request because it is already part of a spectacular mobile. My opinion after trying it at the event and at home these days is that you are not going to notice a giant leap, but you are going to have a better mobile phone in practically everything (except for the Bluetooth functions of the S-Pen, which are not in the S26 Ultra). You’ll have more years of updates and both the telephoto and wide angle are better, but if you’re happy with the S23 Ultra, maybe I wouldn’t make the jump just yet. Of course, have you considered other options within the premium segment? I’m thinking about an OPPO Find X9 Pro or an Honor Magic8 Pro. Brutal cameras, very good screens and more battery, which I see is important for you. If you say no because you are happy with Samsung, and if I had an S23 Ultra… I would stay with it. In the end, we are talking about premium ranges and it is much more difficult to notice the change than between an S23 and a non-Ultra S26, for example, or between two mid-ranges from the same years. Do you have more questions like this? The subscribers of Xataka Xtra You can send us your questions and our team will respond personally. And if you are already a subscriber, remember this advantage and that you can ask us whenever you want.

Oppo Find X9 Ultra vs Vivo X300 Ultra, two titans in photography with many differences in their cameras

What do you base on when buying a mobile phone? Many people do it prioritizing the photographic section and currently there are proposals as attractive as the Oppo Find X9 Ultra or the Vivo X300 Ultra. But… which is better? In this article we are going to put them face to face to clarify some doubts. Oppo Find X9 Ultra (with photo kit) The price could vary. We earn commission from these links Vivo X300 Ultra (with photo kit) The price could vary. We earn commission from these links The differences between the Oppo Find X9 Ultra and the Vivo X300 Ultra Camera settings To be clear from the beginning, we are going to review the camera configuration on both phones. Although it is not the big claim, we will also mention the front camera in case it is important to you. Oppo Find X9 Ultra 50 MP front camera; f/2.4. Rear camera module: 200 MP main sensor, f/1.5. 200 MP 3x telephoto, f/2.2. 50 MP 10x telephoto, f/3.5. 50 MP wide angle, f/2.0, 123º FOV. Vivo X300 Ultra 50 MP front camera, f/2.45. Rear camera module: 200 MP main sensor, f/1.85. 200 MP telephoto, f/2.67. 50 MP wide angle, f/2.0, FOV 123.4º. main sensor Both the Oppo Find X9 Ultra and the Vivo X300 Ultra have a 200 megapixel (MP) sensor. Is it a good number? Of course, since it represents the information that the camera can capture in a photo. If it is larger, as is the case, the sharpness will be better and it will be less blurry when enlarged. In any case, the Vivo’s main sensor offers a 35mm equivalent focal length (instead of the typical 23-24mm wide angle), while the Oppo does use a more angular focal length. In both cases we also find a fairly large main sensor with a size of 1/1.12 inches. The size has a lot to do with the ambient light it is able to collect. In other words, imagine that the sensors are like windows, the larger they are, the more light they will let in. In practice, it improves image quality in difficult conditions, generating a more natural background blur, which is usually known as the bokeh. The opening is different in both cases. The Oppo Find X9 Ultra opts for an aperture of f/1.5 while the Vivo And this… what does it mean? The smaller the f/number, the larger the actual aperture of the lens: f/1.5 lets in more light than f/1.85. Oppo’s mobile is physically capable of capturing more light, making it ideal for taking photos in dark environments. Finally, optical stabilization (OIS) is present in both phones. OIS is a system that physically compensates for hand movements by moving the sensor or the optical elements of the lens. Zoom and Telephoto The Oppo Find X9 Ultra incorporates a system with two telephoto lenseswhich means that it has two lenses capable of capturing images at a great distance. And it does so without resorting to a digital system that usually achieves worse results. The first 200 MP telephoto lens includes three magnifications (3x) and f/2.2 aperture, thus offering good quality in, for example, objects or people that are not excessively far away. The second telephoto lens is 50 MP and includes 10x magnification (x10) with f/3.5 aperture, so its use is aimed at very distant distances. In addition, its aperture is smaller (less light enters), which can affect poorly lit scenes. Instead, the Vivo X300 Ultra comes with a single 200 MP telephoto lens with 3.7x magnification (3.7x) and f/2.67 aperture. This means that its sensor offers very good quality at medium distances, especially in less illuminated environments. In addition, it should be added that this mobile phone has ZEISS certification, a technology that corrects color and reduces flare to generate more realistic photographs. The ultra wide angle camera Both the Oppo Find X9 Ultra and the Vivo X300 Ultra use a sensor 50 MP ultra wide angle with f/2.0 aperture. The difference between the two is minimal: 123° versus 123.4°, which in practice is imperceptible. What might it be interesting for? For photos with landscapes in the background. Other sensors Although they may seem the least relevant, it is worth mentioning that both phones come with an additional sensor. 3.2 MP monochrome sensor with f/2.4 aperture for the Oppo Find X9 Ultra, a camera that helps better capture contrasts and shadows. Additional 5 MP sensor with f/2.0 aperture for the Vivo X300 Ultra, a camera that helps to have better focus. The accessories Both phones are compatible with their respective photographic accessories. Oppo Find Vivo Additionally, it includes a grip and a tripod adapter. In summary: In any case, we are faced with two very good mobile phones in their photographic section. We are going to comment on the key points of each mobile phone without taking into account its accessories, which are optional. 👉 Choose Oppo Find X9 Ultra if: You are looking for the best main sensor. It is one of the cameras with the smallest aperture (f/1.5) currently, which offers very good results in darker environments. You are looking to take daytime photographs with high lighting using the telephoto lens with higher magnifications, since it far exceeds (x10) the Vivo X300 Ultra (3.7x). 👉 Choose Vivo X300 Ultra if: You are looking for the clean result that the ZEISS lens offers. You are looking to take photographs at a great distance, capturing the lighting well at sunset. Technical sheet with the main differences between the Oppo Find X9 Ultra and the Vivo X300 Ultra oppo find x9 ultra vivo x300 ultra SCREEN 6.82-inch AMOLED panel QHD+ resolution 144Hz frequency HBM brightness of 1,800 nits 3,600 nits peak 6.82 inch AMOLED QHD+ resolution (3,168 x 1,440 pixels) Refresh rate: 144 Hz 510 DPI Format: 19.8:9 Screen/front ratio: 94.49% HBM brightness: 1,800 nits Local maximum brightness: 4,500 nits PROCESSOR Snapdragon 8 Elite Gen 5 Snapdragon 8 Elite Gen 5 RAM 12GB 16GB LPDDR5x … Read more

This is the Dreame X60 Pro Ultra Complete

The robot vacuum cleaners What we are seeing in 2026 has little to do with those of a few years ago. This becomes especially clear when we take a look at the high-end ones. and there we can place the new Dreame X60 family. In fact, we already have the Dreame X60 Pro Ultra Complete available in Spain and the best thing is that it has arrived at a discount: it costs 1,299 euros (its RRP is 1,499 euros). In addition, 20 advance buyers of this new Dreame vacuum cleaner will be able to take home a Cyber free, an accessory that attaches to the robot vacuum cleaner and makes it capable of climbing stairs. Dreame X60 Pro Ultra Complete Robot Vacuum Cleaner The price could vary. We earn commission from these links It has double-jointed arms that reach all corners When we think of a robot vacuum cleaner, perhaps a simple device comes to mind that vacuums the floor (and may also mop), but struggles to reach complicated areas such as corners and also overcome obstacles. Those that are high-end are designed to overcome all this and the Dreame X60 Pro Ultra Complete also does the same. But it goes a step further in some features. This vacuum cleaner has two arms. This is something that is already present in other vacuum cleaners, but the novelty is that these Dreame robot arms They have double joints: a first part that is an “elbow” and the other that is the brush or mop. Thus, the robot can clean at very large angles, which will allow it to reach corners, skirting boards or even under furniture. The X60 Pro Ultra Complete has a system called AI OmniSight 3.0 that will prevent him from banging his head on the furniture. It uses dual cameras with 120 degrees of vision and AI to detect and avoid obstacles. It also has a blue light system that will allow you to detect transparent elements that are not so easy to see, such as liquids. Another point in which this Dreame robot also stands out is when it comes to overcoming obstacles of up to 10 centimeters. In this way, it will move and be able to avoid small steps or rugs, elements that can prevent a complete cleaning of your house. And there is plenty of autonomy for this: offers 232 minutes per charge. To all of the above we must add that it has a base that will empty the vacuum cleaner automatically, so we can go up to 100 days without doing too much maintenance. In fact, when with several tanks, one even dedicated for a cleaning solution. It also cleans the mops with hot water, making it really low maintenance. ⚡ IN SUMMARY: dreame x60 pro ultra complete offer ✅ THE BEST It is capable of reaching the most difficult corners: Its double-jointed arms allow the robot to reach difficult corners or even avoid furniture legs. Good guidance system and to overcome obstacles: A robot like this one from Dreame doesn’t bang its head on furniture. It is capable of identifying and avoiding obstacles of all kinds. It requires very little maintenance: Its base means that there is almost no maintenance required, which is very convenient. ❌ THE WORST High price despite the discount: It has a 200 euro launch discount, although it is a robot vacuum cleaner with a high price. 💡 BUY IT IF… You want a robot vacuum cleaner that requires little maintenance and is capable of vacuuming a large house, even reaching difficult corners. ⛔ DON’T BUY IT IF… Do you prefer a cheaper option from Dreame itself or from another manufacturer. You may also be interested iRobot Robot vacuum cleaner and floor mop with Wi-Fi Roomba Combo j7+ automatic self-emptying – Retractable lifting cloth – Smart navigation – Object recognition – recharge and resume The price could vary. We earn commission from these links roborock Robot Vacuum Cleaner QV 35A Set, 8000Pa Suction, Two Liftable Spin Mops, Anti-Tangle Brushes, Reactive Technology for Obstacle Avoidance, Navigation and Mapping, White The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Dreame In Xataka | Best robot vacuum cleaners in quality price. Which one to buy based on use and six recommended models In Xataka | Best upright vacuum cleaners. Which one to buy based on use and six recommended models

The manufacturers promised them happy with “Ultra” phones up to the top of specs. The RAM crisis has other plans for them

Being an Ultra is not usually the best, unless you are a mobile phone. For years, manufacturers have been throwing darts at each other, launching models designed by and to demonstrate muscle. There was a manufacturer who threw the first stone, and the rest began to follow him. Today, with the component crisis that AI is causing, are in danger. The beginning of everything. The first “Ultra” mobile phone on the market was the Samsung Galaxy S20 Ultra. The company did a fairly marketing exercise: 108 megapixel camera, 100x zoom… everything in a big way. Was it the best Galaxy to date? Yes. Was it a strategy to set a new industry standard through an even more striking surname? Also. China wakes up. China was quick to react to Samsung’s message. Xiaomi responded with the Xiaomi Mi 10 Ultraa phone that debuted 120W fast charging (absolute nonsense a few years ago), 120x zoom to surpass Samsung, and even a transparent finish to show off its hardware. It was the first Chinese mobile phone to fully enter the war: “we are going to put absolutely everything we can into a mobile phone, whether it is useful or not.” And from then on, the party began. Raised to the absurd. The war to launch increasingly powerful Ultra models is beginning to move away from its original objective. Samsung launched a first model with oversized specs, but with a certain commercial purpose. Manufacturers like Vivo launch phones like the 300Ultra They are sold directly in a kit that makes their price practically unattainable, and some of the direct rivals of Samsung and Apple surpass Western brands in price. Chinese manufacturers do not want to sell them, they want to continue demonstrating technological leadership. in check. As pointed out Ice Universethe flagship Ultra is in danger, and some of the big Chinese brands are considering pausing this product line. The Chinese Ultra is not born to sell in volume, and the Pro models or series number (Xiaomi 17simply) are those who are born to sell, even in China. The increase in costs of components such as internal memory or RAM makes launching Ultra models even more complicated, unless the manufacturer wants to raise the price to the absurd. Yes, but. Despite Ice’s predictions, it seems unlikely that the RAM crisis could completely knock down the Ultra models. Manufacturers have been betting for years on a strategy that allows them to reduce costs and continue advancing in their product line: launching exactly the same mobile year after year, but with some additional touches. This allows you to contain costs, recycle parts and reduce R&D spending, while maintaining memory configurations that cannot be reversed. Be that as it may, it seems inevitable that the RAM crisis will completely affect the mobile market, and that in 2027 we will see progress in dribs and drabs. In Xataka | The best mobile phones (2026), we have tested them and here are their analyzes

Vivo X300 Ultra vs Xiaomi 17 Ultra, we put two of the best phones of 2026 in photography face to face

If you value the photographic section of a mobile phone above the rest, this year we are seeing very good proposals. Therefore, now that we have a greater variety of phones, we are going to take the opportunity to put two of the most notable of this year face to face: the Xiaomi 17 Ultra and Vivo X300 Ultra. Vivo X300 Ultra (1 TB) – Photography kit The price could vary. We earn commission from these links The price could vary. We earn commission from these links The differences between the Vivo X300 Ultra and the Xiaomi 17 Ultra Camera configurations Before getting into the matter, it is advisable that we take into account which sensors come in each of the mobile phones. Furthermore, it may not be the biggest claim, but we will also mention the front sensor in each case. Vivo X300 Ultra 50 MP front camera, f/2.45. Rear camera module: 200 MP main sensor, f/1.85, OIS. 200 MP telephoto, f/2.67, OIS. 50 MP wide angle, f/2.0, FOV 123.4º, OIS. Xiaomi 17 Ultra 50 MP front camera, f/2.2. Rear camera module: 50 MP main sensor, f/1.7, OIS. 200 MP telephoto, f/2.4 – 3.0, 3.2x to 4.3x, OIS. 50 MP wide angle, f/2.2. main sensor Perhaps the most attractive thing about this section is the difference in megapixels in both main sensors. The Vivo X300 Ultra has 200 MP and the Xiaomi 17 Ultra with 50 MP. Is one better than the other? Well the truth is that no. To give you an idea, having more megapixels is relevant especially when we want to crop an image, since what we want is to be able to enlarge it without losing too much detail. But it is not the only thing we should focus on, because megapixels do not really equal image quality. The Xiaomi 17 Ultra has a one-inch sensor, being the largest on the current mobile market. This means it can capture much more light, offer truer colors and a much more natural blur effect. In this way, the Vivo It is also especially relevant to stop at the focal aperturebecause it is different in both cases. The Vivo mobile phone offers an f/1.85 aperture while the Xiaomi phone has an f/1.67 aperture. The lower the number, the more light enters through the lens, which makes for better photos in low-light conditions. Telephoto lens In the telephoto sensor there are many points to discuss. First of all, both brands are betting on 200 MP sensors, which, as we have already mentioned, serves above all to not lose so much detail when enlarging an image to crop it. In the focal aperture of this sensor we do find differences and some other peculiarities. The aperture of the Vivo is f/2.67 while that of the Xiaomi is f/2.4 – 3.0. And… what does this mean? The Xiaomi 17 Ultra can vary its focal aperture between f/2.4 and f/3.0, which allows it to adapt to different light conditions automatically. We must also point out something important and that is that the Xiaomi 17 Ultra allows you to vary between 75 and 100 mm through zoom, which allows you to change between 3.2x and 4.3x. This previously had an impact on the image quality, but the mobile processing works very well, so it is practically not so noticeable. In addition, we also have a 200 mm, which is a sensor cutout, which approaches optical quality. ultra wide angle camera In both cases we find two 50 MP ultra-wide-angle sensors, so they offer the same detail. What does vary is the focal aperture: the Vivo’s (f/2.0) is more open than the Xiaomi’s (f/2.2), so more light will enter and it can perform better in difficult conditions. The attractive thing about the Xiaomi 17 Ultra is that it offers a 115º field of viewwhich means you can capture more information in a single photo. However, our recommendation is that to take close-up photos, we move away a little and take them at 100 mm and crop the image. The result is much better. The accessories Both phones have their respective photographic kits; However, they are very different. Xiaomi is betting on an accessory that, in general terms, is a case with a battery and physical controls to take photographs. There are two with different prices, with the most expensive being the one with the most controls. On the other hand, the Vivo X300 Ultra comes with a much more attractive photographic kit, since in this comparison it is the only one that has a teleconverter. In this case, it is 400 millimeters and, although it works well for photographing at long distances, we loved the quality it offers in portraits. Prices Price is a key factor when choosing a mobile phone and here we are going to find a big difference. The Xiaomi 17 Ultra (512 GB) is on sale right now for a price of 1,249 euroswithout the photographic kit. On the other hand, the Vivo X300 Ultra (1 TB) can currently only be purchased with the photographic kit, so the price shoots up to 2,399 euros. To understand the price difference between both phonesthe Xiaomi is located by 1,249 euros without kit. If we wanted the photographic kit, we would have to pay additionally 280 euros for Photography Kit Pro or 116 euros for the Photography Kit. The first has more buttons and a larger battery to function as a powerbank. On the other hand, the Vivo X300 Ultra comes with the photography kit included in the price of 2,399 euros. That is, in addition to the mobile phone we find a Vivo ZEISS Gen 2 Ultra teleconverter with an equivalent focal length of 400 mm, a grip with an integrated battery to function as a powerbank and an adapter ring for a tripod. In summary: In any case, we are talking about two mobile phones with very powerful photographic sections. It is difficult to assess which is better and which … Read more

With the Find X9 Ultra, OPPO has an ambitious plan to conquer the heart of Spain. And its CEO has told us what it is

From the offices of OPPO In Madrid, at the top of a building very close to Plaza de Castilla, you can see an old water tank from the Canal de Isabel II. It is a huge concrete structure inaugurated in the middle of the last century that today, no longer in use, functions as one of the visual “landmarks” of the square. It is very big, about 40 meters high, but it is very far away. I take one of the OPPO Find X9 Ultra that’s on the table, I open the camera, zoom in 10x and take a photo. The result is impressive. The camera returns an image full of details: the contours of the concrete, already worn, the advertising signage that floods its dome, the brutalist curves that the tower draws. All this from inside an office and interrupted by a large window. I look towards the back of the room, where there are some boxes of snacks and pastries ready for breakfast. There are tiny inscriptions on the side, so I repeat the process: I open the camera, zoom in 10x and take another photo. The sharpness is extraordinary. There is no pixelation or noticeable distortion or digital zoom artifacts in the drawing of the letters, nor a great chromatic distortion with respect to what my eyes see. “What we want to do with the Ultra is not just another incremental improvement, we want it to be an alternative to your professional camera,” he explains to me. Kevin ChoCEO of OPPO in Spain since last summer. “It would be like buying a camera with a built-in phone and not the other way around, right?” I ask him. “That is, camera firstmore than a phone with an interesting camera.” Looking at the wide range of tools on the table, it’s hard not to agree. The launch of the Find X9 Ultra in Spain marks a milestone for OPPO: for the first time, the company launches its top-of-the-range phone in Europe, something reserved until now for Chinese consumers. OPPO has not spared any details: the Ultra incorporates an ambitious 300 mm teleconverter equivalent in 35 mm and 13x format that is attached to the phone’s gigantic lenses to multiply the camera’s possibilities. Why has OPPO made such a determined bet for photographyWithout a doubt the most notable aspect of a Find X9 Ultra full of attractive features and specifications? “There is a very marked polarization in the market,” explains Cho. “Around 30% or 40% of buyers continue to opt for devices under 200 euros, or even second-hand, but what we are also seeing is an expansion of the premium segments. It is the same trend month after month: premium sales are growing.” (Xataka) Cho introduces a key word: “premiumization.” The market polarization of the mobile phone is neither new nor surprising for anyone who has paid attention to the dynamics of recent years. Many consumers tend to hold on to their devices for longer, as a result of the large investments they must make, which is why they demand more performance and quality from their products. This gap, also present in markets such as the car, has forced almost all brands to recalibrate their strategies. OPPO’s ambitious plan “We don’t want transactional volumes,” Cho continues, “you know, competing on price. We want to make sure we bring products that can create value for the consumer.” According to Cho, OPPO is facing its second wave of expansion in the European market: after a consolidation of the brand and sales in recent years, it is time to grow not so much through raw numbers as through loyalty in the segments. more exclusive of the market. And for that you need a product up to the task, hence the arrival of the Find X9 Ultra. A landing that, however, has required adaptations. Since his arrival in Spain, Cho has promoted a change in OPPO’s methodology, especially regarding the consumer: “We are doing studies to understand consumer preferences and to define our strategies.” Refers to focus group and surveys with more than 4,000 respondents, a very large sample that exceeds those that the brand was doing until then. Cho is clear that the only way to compete in the premium segment is by going to the user, or, in his words, “winning the heart and brain of the consumer.” (Xataka) The approach is ambitious, as are its objectives. When I ask him where he would like to see OPPO in five years in Spain, he answers without much hesitation: “As the number one brand.” The Find X9 Ultra is the first stone of a long road ahead, a way to “test the roof” of OPPO in Europe. His first steps have consisted of relearning and readapting the lessons of the chinese marketwhere OPPO is a brand with a lot of penetration and experience in the premium segments, for Spain and Europe. Before the launch on the old continent, OPPO has had to make some adjustments in terms of operating system and memory to adapt them to local needs and preferences. Given the constraints of such a competitive segment Like the premium one, OPPO has two other arguments to win over the consumer: its operating system, ColorOS, and the battery. Cho boasts leadership in the second area and widespread user satisfaction in the first: “In China, our operating system has consistently been our main selling point for the past three years.” In Spain, the Ultra works on Android, like the rest of the market, but Cho highlights the interoperability and customization of OPPO: “We have been working on inter-device and inter-ecosystem interoperability for some time, so that you can use the phone with a Windows computer or a Mac.” (Xataka) Camera, battery, operating system… The elephant in the room that needs to be addressed is AI. Is there the definitive angle for a mobile phone brand to be more attractive than its competition? Cho’s answer is not direct but clear: OPPO’s strength is … Read more

The landing of the first OPPO Ultra in Spain begins with a huge camera

Sometimes it is enough to look at a device for a few seconds to understand where a brand is going, and that is exactly what happened to me with the OPPO Find X9 Ultra. On paper, its size and the volume of the photographic module could make you think of a cumbersome mobile phone, and it is, but in the hand it also feels light, comfortable and clearly premium. Furthermore, it is a device that does not try to hide its photographic ambition, but rather makes it a central part of its identity. OPPO summoned us to a meeting to calmly explain a product to which it gives special weight within its catalogue, and it is not difficult to understand why. This is the first Ultra that the brand officially puts on the table in Spain and Europe, a move with which it wants to reinforce its position in the highest range. In fact, we will go into more depth about this topic in an interview we had with Kevin Cho, CEO of OPPO in Spain. Oppo Find X9 Ultra technical sheet oppo find x9 ULTRA Dimensions and weight Tundra Umber: 163.16 × 76.97 × 9.10 mm 236g Canyon Orange: 163.16 × 76.97 × 8.65mm 235g screen 6.82 inch AMOLED QHD+ 2K resolution Screen-to-body ratio: 94.60% Refresh Rate: Maximum 144 Hz Brightness: HBM 1800 nits processor Snapdragon 8 Elite Gen 5 memory 12GB storage 512GB battery 7,500 mAh (silicon-carbon) 100W SUPERVOOC 50W AIRVOOC rear cameras 200 MP f/1.5 main, OIS 50 MP f/2.0 Ultra Wide Angle 200 MP f/3.5 3x telephoto, OIS 50 MP f/2.2 10x telephoto, OIS front camera 50MP f/2.0 connectivity 5G Dual SIM NFC Wi-Fi 7 Bluetooth 6.0 GPS, Galileo, GLONASS, BDS operating system ColorOS 16 others IP69 certification Ultrasonic fingerprint sensor price 1,699 euros The camera is not an addition, it is the starting point Where this intention is most noticeable is in the design language itself. OPPO explained to us that it has been inspired by the Hasselblad X2Dand that reference is not just an aesthetic wink, but in a very specific way of building the terminal. The camera module, with that Master Lens design on a hexagonal piece, dominates the rear and does not try to go unnoticed. On the contrary, what we see here is a deliberate decision: to take that protuberance as part of the product’s character and turn it into a way of telling us that the camera is not an add-on, but the center of everything. That idea is also transferred to the materials and the way the phone seeks to fit in the hand. We have seen two very different finishes. Tundra Umber is committed to ecological vegan leather, with dark tones and brown nuances, and it is the one that best expresses that search for a firmer grip and a feeling closer to that of a camera. Canyon Orange, on the other hand, offers a more striking proposal, with a matte finish and the use of aeronautical fiber to reinforce resistance. If we go down from the brand narrative to the terrain of the technical sheet, the Find X9 Ultra also wants to make it clear where it is placed. OPPO equips it with a 6.8-inch 144 Hz screen, a Snapdragon 8 Elite Gen 5 accompanied by a steam chamber to improve cooling and a 7,050 mAh carbon silicon battery. The company also ups the ante on charging, with 100 W wired SuperVOOC and 50 W wireless AirVOOC, and tops off the set with IP69 certification. It is a very serious technical basis for a phone that aspires to compete without complexes at the top. As we have been seeing from the beginning, the discourse of the Find X9 Ultra revolves again and again around photography. At this point, it is reasonable to look at the whole before going down to detail. And what the brand proposes is a rear system made up of four main cameras and a new True Color Camera, with which it aspires to cover everything from ultra-wide angle to long-distance optical zoom without giving up a clearly ambitious proposal. In this section there is one fact that immediately stands out: here we do not have a single 200 MP sensor, but two. The first occupies the 200 MP main camera, with 23 mm equivalent; The second appears in the 3x telephoto lens, also 200 MP and designed for portrait and distance. Added to this is a 50 MP ultra wide angle that reinforces the base of the set. And then there is the piece with which OPPO finishes stretching its proposal into unusual territory for a mobile phone. The Find X9 Ultra adds a 50 MP 10x optical telephoto lens, with a 230 mm equivalent focal length, and the brand also talks about optical quality up to 20xa figure that helps to understand how far he wants to push the scope of the set. Added to this block is a 300 mm teleconverter that reminds us of the strategy of Live with your X300 Ultra. Here’s an interesting fact: both Vivo and OPPO are part of the Chinese conglomerate BBK Electronics. The partnership with Hasselblad enters its fifth year and continues to take center stage in the product narrative, especially around Master Mode. There, one of the most striking messages they gave us was that there is no generative AI, “zero AI in Master Mode”, an idea designed for those looking for a more faithful image of what is in front of them. Added to this are options such as JPG Max and 16-bit RAW Max, clearly aimed at users who want more margin for work. The alliance with Hasselblad enters its fifth year and continues to occupy a central place in the product discourse. Although photography monopolizes almost all the focus, OPPO also wanted to extend this proposal in video and in the general user experience. The Find X9 Ultra promises 4K recording at 60 fps with Dolby Vision in all … Read more

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