ambitious

The IMAX format of Nolan’s ‘The Odyssey’ is an ambitious experiment. So much so that in most cinemas the film will be seen mutilated

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The official website of ‘The Odyssey’ by Christopher Nolan has a very unusual function: in the Explore Formats sectiona selector allows you to see the same trailer in six different formats, from the almost perfect square of IMAX 70mm to the wide panoramic view of conventional 35mm. It is a promotional decision that reinforces the idea that Nolan is extraordinarily concerned with image and the format of your film. But… what if what this gadget transmits is just the opposite? The formats. What changes between one format and another is the proportion of the image, the shape of the plane. In IMAX 70mm, the format in which the film was originally shot, a person is in the center of the screen, with “air”, or a part of the image without vital information, above and below; In the 35mm format that most audiences will see in conventional cinemas, that same shot appears cropped from above and below, eliminating that superfluous information. You just have to compare the trailer on the film’s website with the tools that are provided to us: the story is the same but the image is, literally, from two different films. Aspect Rancio Facts. It is worth clarifying a little what this is aspect ratio, the relationship between width and height of the image. Basically, it determines what the viewer sees and what the director leaves out of the frame. It is, basically, the minimum compositional decision in cinema. And the framing differences can be very noticeable: in the 2.39:1 widescreen version, a considerable part of the image is cropped compared to the IMAX 70mm in 1.43:1. Only a few theaters in the world can show the film in IMAX 70mm, so many IMAX theaters present the films in 1.90:1, which is the second largest format, much closer to the traditional scope. The third in size is the standard 70mm at 2.20:1, which is not very different in height from the traditional 2.39:1 35mm widescreen. In other words: the IMAX 70mm in 1.43:1 shows up to 40% more image than standard screens. Translated to the plane: what is cut out in the conventional distribution are not the sides (the width is preserved) but the top and bottom of the frame. The 70mm horizontal runs across the projector rather than vertically, creating that monstrous frame size. But it’s not just a question of seeing more or less, but of what is seen and what is not. Or to put it another way: if Nolan assumes that we are not going to see 40% in widescreen… has he included a 40% superfluous image in IMAX? And this affects planning, of course: in a very close-up of a face in IMAX, will we see only the actor’s face in conventional cinemas, without a stage around it? Cinephile elitism. On July 17, 2026, when ‘The Odyssey’ hits theaters, the viewer’s experience will depend, to a large extent, on where they live. Only 30 theaters in the world are equipped to offer the IMAX 70mm format, and none of them in Spain. There are rooms here that project in 70mm and there are also IMAX rooms, but none have both at the same time. The only cinema in the country that will offer the two options, although separately, are the Palafox Cinemas in Zaragoza: their room 4 will project in 70mm five-perforations, while on July 17, coinciding with the premiere, they will inaugurate a new IMAX room. Only theaters with IMAX 70mm can reproduce the film exactly as it was photographed. The other versions preserve much of the visual presentation, but crop or reduce parts of the original image, as we have seen. That has sparked a debate that has been going on for weeks. circulating on social networks: There is talk of elitism and that Nolan is turning his back on his audience, and the reason is that the planning, as we have seen, changes drastically from one format to another… and the frames have been planned for a very minority format. The framing is what you are looking for. Because there is a question that Nolan has not answered: did they compose each shot also thinking about the 2.39:1 crop? When Nolan was mixing formats in ‘Dunkirk’ or ‘Interstellar’ (using IMAX only for certain sequences and the rest in scope), the composition of each scene was planned for its specific format. The visual leap between square and panoramic formats was part of the film’s language: the horizon literally widened in moments of maximum tension. The decision to shoot 100% of ‘The Odyssey’ in IMAX, instead of the usual 60-70% in his previous films, means that the dialogue shots between two actors are also in 1.43:1. In 2.39:1, those same shots will lose vertical information from the original frame. The premiere on July 17 will reveal, with the support of the public, whether it has paid off for Nolan to shoot, literally, for thirty theaters around the world. In Xataka | There are people very angry about the inaccuracies in Nolan’s ‘The Odyssey’. But not because of the uniforms: because of the diversity

Waymo’s ambitious plan to turn its batteries into gigantic solar powerbanks

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The electric car industry has been grappling with an elephant in the room for years: what to do with the millions of battery packs that, while no longer useful to power a vehicle, still retain enormous energy capacity. Now, the answer could come with autonomous driving. Waymo has formalized a strategic agreement with the company B2U Storage Solutions to give a “second life” to the spent batteries of their robotaxis, preventing them from ending up directly in recycling plants to convert them into gigantic solar energy storage systems. The paradox of the robotaxi. To understand why this movement is so relevant, you have to understand how an autonomous car ages. As detailed Wall Street Journalthe life of a robotaxi is nothing like that of a private car. While our personal vehicles spend most of the day parked, Waymo vehicles operate as high-use shared assets. In statements to the financial newspaper, Adam Lenz, director of sustainability at Waymo, explained that this high utilization causes its cars to accumulate kilometers at a dizzying rate, forcing the batteries to be removed from commercial service much earlier than usual. According to data from Geotaba consumer electric car loses just 2.3% of battery capacity per year, retaining more than 81% after eight years of use. Robotaxis, however, suffer much more rapid degradation. But just because a battery no longer offers the range needed to safely carry passengers doesn’t mean it’s dead. The new business model seeks to squeeze the residual value of these batteries to use them in stationary applications, avoiding waste and taking advantage of critical materials that have already been manufactured. “Energy sponges.” When Waymo vehicles can no longer perform, B2U removes the batteries, tests their performance, and packages them in large metal cabinets about 2.7 meters high, similar to small shipping containers. Each of these containers houses dozens of units. From there, they function as true “energy sponges” for the electrical grid. During the day, when there is plenty of sun or wind and prices are low, the system absorbs and stores that electricity. It then injects that energy back into the grid during nighttime demand peaks, just when solar production drops. The economic and energy impact is notable. Freeman Hall, CEO of B2U, details that each reused battery can add between $8,000 and $10,000 in electrical value. Additionally, a single storage container has enough capacity to supply an average home for up to three months. Although Waymo has not specified an exact number of units, the goal in the long term it is to deploy “hundreds of megawatt-hours” of capacity, concentrating initial efforts in California and Texas, two states with great dependence and growth in renewable energy. The figures of an unstoppable fleet. As detailed Ars TechnicaWaymo currently operates about 4,000 vehicles, mainly consisting of Jaguar I-Pace with 90 kWh batteries, to which are being added the new “Ojai” models from the Chinese manufacturer Zeekr, equipped with 93 kWh batteries. This fleet makes about 500,000 trips a week, a rate that will only grow: the Wall Street Journal cites Morgan Stanley estimate which predicts that autonomous journeys in the US will go from 15 million in 2025 to 36 million at the end of this year. However, Waymo’s purely “green” narrative has its chiaroscuros, and the specialized press does not ignore them. Ars Technica Enter critical and necessary information: Although the company assures that its electric fleet avoids 530 tons of CO2 every half a million trips, its recent landing in Austin (Texas) together with Uber raised blisters. There, they used mobile generators from the company L-Charge powered by natural gas to recharge the robotaxis, which generated neighborhood complaints about noise and highlighted the logistical difficulties of operating electric vehicles without adequate charging infrastructure. On the other hand, companies like Redwood Materials (backed by Waymo’s own parent company, Alphabet) are also launching their own second-life storage divisions. All this occurs in a context of absolute record: in the first quarter of 2026, the US installed 9.7 GWh of stationary storage, an increase of 32% year-on-year. Beyond the green posturing. In short, this agreement seals a perfect urban circularity. As Adam Lenz reflectsthe same batteries that today transport passengers through their streets, tomorrow will be supporting the local electrical networks of those same communities. However, behind the obvious environmental benefit is a movement of pure business strategy: this is not just green philanthropy. Waymo depends on the electrical grids of the cities where it operates to be stable and robust to be able to keep its fleets operational 24/7. In the age of mass automation, shoring up the electrical grid with batteries from your own retired cars is no longer just an ecological medal; It is a strict necessity of business survival. Image | Daniel Ramirez Xataka | A man ordered a Waymo to go to the airport. When he got there he ran into a problem: the trunk wouldn’t open.

China just launched a rocket without telling anyone. It turns out that it is the most ambitious in its history

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China has taken seriously that “first come, first served” thing. Although the 1967 Outer Space Treaty states that No State can claim sovereignty over the Moon, Mars or any other celestial body, what does apply is that the geostationary orbital positions and frequency bands work as “first come, first served”. What does this mean? Well, the country or company that first registers and coordinates a constellation or a position with certain frequencies gets priority of use. This context is necessary to understand why SpaceX or Amazon are so interested in mass launching satellites into low orbit, and also why China has been accelerating the pace for months with their rockets in an aggressive expansion maneuver. So aggressive that finish of surprise and secret launch of a Long March 12B rocket with a double objective: to continue feeding its satellite constellation and to demonstrate that its reusable rocket can compete against the Falcon 9 from SpaceX. China and the space sprint This past Monday, the operators of the Jiuquan Satellite Launch Center, in the Gobi Desert, had work. In the American early morning, a rocket Long March 12B It left for low orbit with a cargo of satellites that will feed the Qianfan megaconstellation. This is China’s response to SpaceX Starlink and it seems that the mission went well because the China Aerospace Science and Technology Corporation declared the flight a success. There is a double reading here. On the one hand, the Long March 12B is one of the responses to SpaceX’s Falcon 9. It is a reusable rocket that has a first stage intended to land by propulsion on a recovery platform on Earth. It can transport 20 tons to low Earth orbit and this was its first flight… although was not done no recovery attempt. The other reading is that China is in aggressive mode launching things into space. It has been a very busy few months with different missions both in low orbit and in its Tiangong space stationbut the interesting thing about this launch of the Long March 12B is that people found out through social networks. When a mission is going to be carried out, whether it is more or less media-related, a series of prior notices are made to both the international authorities that control the air and maritime space in case something goes wrong. However, This mission has been carried out in absolute secrecybeing an unusual practice in both government and private programs. In the end, it is one more demonstration of what we were talking about: China has stepped on the accelerator to claim a space that can only be claimed by getting there and occupying it, and that is vital within the framework of user service (satellite Internet, wow) and, above all, for strategic reasons and technological sovereignty. Because it may seem that companies and countries want to bring the Internet everywhere, but the strategy is different: Controlling constellations and their orbital resources means controlling critical infrastructure such as satellite Internet, Earth observation, and military communications. Geopolitical advantage by arriving first in a space that the rival might want to occupy with other types of satellites. Arriving first forces the others to play on their board. And most importantly: the space you are interested in occupying is finite and everyone wants their land as soon as possible. In the end, this “secret” flight marks number 647 of the Long March series and is one more example that China is deeply involved in a new space race in which it competes directly against the United States, but in which Europe is also working to have something to say. In Xataka | Europe has almost ready something that, until recently, seemed practically a dream: its first reusable spacecraft

The most ambitious US military project in space has a new owner: SpaceX

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The United States Government has hired SpaceX to act as the backbone of its military telecommunications system. After several delays of an initial system, based on the participation of multiple companies and entities, it has now been decided to bet all data transport on Elon Musk’s request. Starshield satellites. Although the technical details have not been announced at the moment, this agreement between the Pentagon and SpaceX is possibly based mainly on the contracting of Starshield services, satellites with technology similar to that of Starlink, but adapted to military applications. The space company It already has hundreds of these satellites in low Earth orbit, some of them involved in actions such as attacks on Iran. A system made up of layers. The hiring of SpaceX, in which 2.29 billion dollars have been invested, is aimed at the development of the backbone. That is, the central layer of the data transport system used by the United States for military purposes. This system consists of more layers, in which more companies will intervene, which will be in charge, for example, of tracking. However, everything revolves around the axis constituted by Elon Musk’s satellites. The functions. With all these contracts, the United States intends to facilitate the tactical communications of the US Army thanks to access to broadband communication services worldwide. In addition, the aim is to work on the detection and tracking of missile launches and, in turn, connect sensors and shooters. In short, SpaceX must provide the backbone of a system composed of sensors that detect possible threats and a network that communicates these threats as quickly as possible to anti-missile systems and shooters so that they act accordingly. Other companies. While SpaceX will focus on data transportation and the cohesion of all actors involved in the United States military plan, other companies will be in charge of tracking. In recent years, the Space Development Agency hired for it to L3Harris Technologies, Lockheed Martin, Northrop Grumman and Rocket Lab, all companies that have already begun developing satellites for this purpose. On the other hand, the last three, together with York Space Systems, they had been hired also for transportation purposes, similar to those that have finally been entrusted to SpaceX. At the moment it does not seem that the development of its own satellites has been cancelled, but the change in strategy, much more focused on SpaceX, is clear. Concerned legislators. Despite the intervention of other companies, legislators have expressed concern about the decision to put all the transportation and telecommunications eggs in Elon Musk’s basket. Given this situation, the spokesperson for the United States Space Force has assured who are already looking for a second contractor to build Space Data Network satellites. At the moment it is only SpaceX’s task, but they intend to increase competition. SpaceX’s duties. As they point out from Ars TechnicaElon Musk’s company is obliged to deliver a “prototype of fully operational capacity” for its telecommunications system before the end of 2027. With this, SpaceX diversifies its work, entering fully into the military field. Is this surprising? The truth is, not too much. Now all that remains is to see how it swims in these waters in which He had already made his first dives. Image | US Space Force photo by Gwendolyn Kurzen/Diego González (Unsplash) In Xataka | Once again, Ukraine has opened a missile launched by Russia. Once again, surprising manufacturers have been found

China just gave them a much more ambitious mission

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Every time we ask something of an AI, the scene seems almost invisible: we type a sentence, receive a response, and move on. But behind that apparent lightness there are buildings full of servers, cooling systems running tirelessly, and an electricity demand that does not stop growing. The cloud, no matter how much we call it a cloud, has ground, cables, heat and consumption. And precisely for this reason an idea that not so long ago sounded like a strange experiment is beginning to make sense: removing part of that infrastructure from land and taking it to the sea. China is already taking it to the commercial field. MERICS notes that the country has presented the first commercial underwater data center in Hainan and a module powered by offshore wind energy in Shanghai, two movements that point in the same direction: to see if this architecture can stop being a technical oddity and become a usable piece within its digital deployment. The novelty is not only in submerging servers, but in presenting them as a possible response to three tensions that already weigh on the AI ​​infrastructure: energy, cooling and land. Hainan is the first piece of that leap. Pilot testing of the Hainan underwater data center began in 2023, first with storage services for the island’s free trade port and telecom operators, before expanding to cloud and AI companies. The project does not play in the league of large terrestrial data centers, but it does have sufficient scale to stop being a simple model: each cabin is located 35 meters under water, has 24 racks and can house up to 500 servers. Its value is precisely there: demonstrating that China is trying to turn an experimental idea into real commercial infrastructure. Shanghai as an energy showcase. If Hainan represents the commercial leap, Shanghai adds the piece that makes the story more ambitious: direct integration with offshore wind energy. This project is facing Lingang, where CGTN places an underwater platform already operational and directly connected to a nearby offshore wind farm. The total planned investment is 1.6 billion yuan, about 235 million dollars according to that source, and the installation is based on a pilot phase of 2.3 MW, while the complete project is planned to reach 24 MW. Refrigerate without fighting against the environment. That is the technical promise that explains much of the interest in these underwater data centers. The Chinese state media recalls that terrestrial facilities can dedicate up to 40% of their electricity to cooling, a problem that is especially visible when we talk about increasingly dense racks. Under the sea, the idea changes: take advantage of water as a natural heat sink. In Shanghai, for example, the average sea temperature is around 15 degrees Celsius. The other half of the equation is energy. The Shanghai center is connected by a photoelectric composite cable to a 200 MW offshore wind farm, with more than 50 turbines, and more than 95% of its electricity comes from renewable energy. If the project reaches full scale, it is estimated that it could save 61 million kWh per year and significantly reduce its carbon emissions. There are challenges too. MERICS warns that these data centers pose significant challenges: sealing modules, dealing with seawater corrosion, operating in a high-pressure environment, and assuming that maintenance may require bringing entire modules to the surface. This is no secret. Accessing submerged hardware in the event of a failure is one of the most sensitive points. Microsoft had already tried the path. The best known antecedent is Project Natickan initiative with which Microsoft submerged a data center off the Orkney Islands, in Scotland, and recovered it in 2020 after two years of operation underwater. The test served to demonstrate that the idea could work technically.but it did not end up becoming a commercial line. Reading is not a magic solution. As we can see, China is trying another way of dividing up the pieces of the problem. Hainan shows attempt to bring underwater data centers into commercial arena; Shanghai adds a broader ambition, connecting them with offshore wind energy and directing them towards increasingly demanding loads. Undersea data centers seemed like a technological oddity. Now, at least in China, they are beginning to look like an industrial bet with a much more ambitious mission. Images | Shanghai Hailanyun Technology In Xataka | There is a battle to have the AI ​​model that programs best. And a good, pretty and very cheap rival has appeared in it: Cursor

Big tech had ambitious climate goals. Then the AI ​​came and started devouring them

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There was a time when technology seemed to have found a comfortable way to tell its climate future. The big companies talked about “clean energy”net zero emissions, increasingly efficient operations and commitments dated to 2030 or 2040. It was an attractive story because it coexisted with our daily use of the internet, services and applications. Generative AI, however, has complicated that picture: not only does it bring more smart services, it also requires more infrastructure, more electricity, and climate pressure that is much more difficult to square with the promises those same companies made just a few years ago. The most recent movement comes from Microsoft. Bloomberg has published that the company would be considering delaying or even abandoning one of its most ambitious energy goals, at a time when the race for AI requires increasingly more computing capacity. Tell OpenAI or Anthropic. This case does not appear in a vacuum: other large technology companies are also facing increasingly visible challenges to fit their climate commitments with the expansion of their data centers. The question is no longer just what they promised, but what happens when those promises collide with the actual scale of AI. The companies did not reach these commitments in a single way nor did they promise exactly the same thing. Some focused on the purchase of renewable energy, others on zero-carbon electricity, others on net-zero emissions, and others on eliminating more carbon than they generate. There were also different reasons for doing so: regulatory pressure, investor expectations, reputation and a fairly widespread conviction that digital infrastructure could grow. without triggering its climate impact. What interests us here is not to review all those promises, but to follow some of the most ambitious ones and see how they are holding up to the AI ​​race that is unfolding before our eyes. Climate promises in the face of expanding data centers As we say, the fundamental change is that many of these commitments were formulated before generative AI became an absolute priority for the industry. Until then, the growth of data centers was already a challenge, but it could be projected with a more gradual logic. The new race has altered that pace: training models, deploying them in massive products, and answering large-scale queries requires computing power that grows very quickly. What once seemed like a difficult but manageable roadmap now faces a different dynamic. Microsoft was one of the companies that formulated one of the most demanding goals. In July 2021 he announced his 100/100/0 commitment, a way of saying that by 2030 he wanted match 100% of your electricity consumption100% of the time, with zero-carbon energy purchases. The nuance matters: it was not just about offsetting annual consumption with renewables, but about getting closer to an hour-by-hour correspondence. Furthermore, the company proposed doing so in the same electrical networks from which it took that energy. Now that commitment is under obvious pressure. The aforementioned economic media indicated that the Redmond company is studying delaying or even abandoning it, according to anonymous sources with knowledge of the matter, while seeking to clear obstacles to powering its data centers. Microsoft has not confirmed that change and its director of sustainability, Melanie Nakagawa, maintained that the company remains committed to its environmental goals. He also left an insight that sets the tone for the official response: any adjustment would be part of a review of approach, not a change in long-term ambition. Google also set a powerful goal. In 2021, the Mountain View company set the goal to achieve net zero emissions across its operations and value chain by 2030, including its consumer hardware products. To achieve this, he proposed reduce 50% its absolute emissions compared to 2019, not only those generated directly by the company, but also those linked to its activity and its supply chain. What it could not reduce, according to its roadmap, it would compensate by removing carbon from the atmosphere through natural and technological solutions. The current situation shows how difficult it is to put this roadmap into practice. In its 2025 environmental reportGoogle points out that in 2024 its emissions were 11.5 million tons of CO2 equivalent. That is 11% more than the previous year and 51% above its 2019 base. The nuance is important: they did not increase 51% in one year, but rather compared to the starting point chosen by the company. The report itself also recognizes that integrating more AI into its products can complicate the reduction of emissions due to the greater demand for computing and technical infrastructure. Amazon also presented a high-ambition climate pledge. In September 2019the e-commerce giant announced together with Global Optimism The Climate Pledge, a commitment to achieve net zero carbon emissions by 2040ten years before the horizon set by the Paris Agreement. The company founded by Jeff Bezos became the first signatory of that initiative, which called for measuring and reporting emissions on a regular basis, applying decarbonization strategies and neutralizing remaining emissions with additional, quantifiable, real, permanent and socially beneficial compensations. Amazon’s situation shows that these promises already had gray areas even before AI was at the center of the debate. In September 2023, Data Center Dynamics published that the Science Based Targets initiative had removed the Amazon commitment from its panel and placed it in the “expired commitment” category. The reason, according to the media, was that both parties were unable to agree on a sufficiently significant emissions target. Amazon responded that the requirements had changed and that it would continue to look for credible third-party validators. In this sense, general photography goes in the same direction. The US Department of Energy estimates that the Data centers consumed around 4.4% of the country’s electricity in 2023 and could be between 6.7% and 12% in 2028. The International Energy Agency also projects a relevant leap on a global scale: from about 415 TWh in 2024 to about 945 TWh in 2030. Not all of this growth can be attributed solely to AI, … Read more

With the Find X9 Ultra, OPPO has an ambitious plan to conquer the heart of Spain. And its CEO has told us what it is

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From the offices of OPPO In Madrid, at the top of a building very close to Plaza de Castilla, you can see an old water tank from the Canal de Isabel II. It is a huge concrete structure inaugurated in the middle of the last century that today, no longer in use, functions as one of the visual “landmarks” of the square. It is very big, about 40 meters high, but it is very far away. I take one of the OPPO Find X9 Ultra that’s on the table, I open the camera, zoom in 10x and take a photo. The result is impressive. The camera returns an image full of details: the contours of the concrete, already worn, the advertising signage that floods its dome, the brutalist curves that the tower draws. All this from inside an office and interrupted by a large window. I look towards the back of the room, where there are some boxes of snacks and pastries ready for breakfast. There are tiny inscriptions on the side, so I repeat the process: I open the camera, zoom in 10x and take another photo. The sharpness is extraordinary. There is no pixelation or noticeable distortion or digital zoom artifacts in the drawing of the letters, nor a great chromatic distortion with respect to what my eyes see. “What we want to do with the Ultra is not just another incremental improvement, we want it to be an alternative to your professional camera,” he explains to me. Kevin ChoCEO of OPPO in Spain since last summer. “It would be like buying a camera with a built-in phone and not the other way around, right?” I ask him. “That is, camera firstmore than a phone with an interesting camera.” Looking at the wide range of tools on the table, it’s hard not to agree. The launch of the Find X9 Ultra in Spain marks a milestone for OPPO: for the first time, the company launches its top-of-the-range phone in Europe, something reserved until now for Chinese consumers. OPPO has not spared any details: the Ultra incorporates an ambitious 300 mm teleconverter equivalent in 35 mm and 13x format that is attached to the phone’s gigantic lenses to multiply the camera’s possibilities. Why has OPPO made such a determined bet for photographyWithout a doubt the most notable aspect of a Find X9 Ultra full of attractive features and specifications? “There is a very marked polarization in the market,” explains Cho. “Around 30% or 40% of buyers continue to opt for devices under 200 euros, or even second-hand, but what we are also seeing is an expansion of the premium segments. It is the same trend month after month: premium sales are growing.” (Xataka) Cho introduces a key word: “premiumization.” The market polarization of the mobile phone is neither new nor surprising for anyone who has paid attention to the dynamics of recent years. Many consumers tend to hold on to their devices for longer, as a result of the large investments they must make, which is why they demand more performance and quality from their products. This gap, also present in markets such as the car, has forced almost all brands to recalibrate their strategies. OPPO’s ambitious plan “We don’t want transactional volumes,” Cho continues, “you know, competing on price. We want to make sure we bring products that can create value for the consumer.” According to Cho, OPPO is facing its second wave of expansion in the European market: after a consolidation of the brand and sales in recent years, it is time to grow not so much through raw numbers as through loyalty in the segments. more exclusive of the market. And for that you need a product up to the task, hence the arrival of the Find X9 Ultra. A landing that, however, has required adaptations. Since his arrival in Spain, Cho has promoted a change in OPPO’s methodology, especially regarding the consumer: “We are doing studies to understand consumer preferences and to define our strategies.” Refers to focus group and surveys with more than 4,000 respondents, a very large sample that exceeds those that the brand was doing until then. Cho is clear that the only way to compete in the premium segment is by going to the user, or, in his words, “winning the heart and brain of the consumer.” (Xataka) The approach is ambitious, as are its objectives. When I ask him where he would like to see OPPO in five years in Spain, he answers without much hesitation: “As the number one brand.” The Find X9 Ultra is the first stone of a long road ahead, a way to “test the roof” of OPPO in Europe. His first steps have consisted of relearning and readapting the lessons of the chinese marketwhere OPPO is a brand with a lot of penetration and experience in the premium segments, for Spain and Europe. Before the launch on the old continent, OPPO has had to make some adjustments in terms of operating system and memory to adapt them to local needs and preferences. Given the constraints of such a competitive segment Like the premium one, OPPO has two other arguments to win over the consumer: its operating system, ColorOS, and the battery. Cho boasts leadership in the second area and widespread user satisfaction in the first: “In China, our operating system has consistently been our main selling point for the past three years.” In Spain, the Ultra works on Android, like the rest of the market, but Cho highlights the interoperability and customization of OPPO: “We have been working on inter-device and inter-ecosystem interoperability for some time, so that you can use the phone with a Windows computer or a Mac.” (Xataka) Camera, battery, operating system… The elephant in the room that needs to be addressed is AI. Is there the definitive angle for a mobile phone brand to be more attractive than its competition? Cho’s answer is not direct but clear: OPPO’s strength is … Read more

The ambitious adaptation of a literary classic with 70 million copies sold comes to Prime Video

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In 1993, Meryl Streep, Jeremy Irons and Antonio Banderas starred in the first adaptation of ‘The spirit house‘but Isabel Allende’s novel did not turn out very well, because the film left its Latin identity behind. Thirty-three years later, Prime Video premieres the first television adaptation in Spanish of the work, filmed entirely in Chile, with an Ibero-American creative team and Allende herself acting as executive producer. Published in 1982, the novel has sold more than 70 million copies worldwide and is considered a classic of 20th century Latin American literature. The Amazon adaptation was conceived by Francisca Alegría and Fernanda Urrejola, who co-wrote the pilot, who were later joined by Andrés Wood, director of ‘Machuca’ and the series ‘News of a Kidnapping’, who directed four of the eight episodes and served as co-showrunner. Isabel Allende herself and Eva Longoria are on the list of executive producers, in a proposal where Wood recognizes a very extensive female presence. The series follows the Trueba family through several decades of the 20th century in an unnamed South American country (although it is unmistakably Chile) undergoing profound political and social upheavals. At the center is Esteban, an ambitious, authoritarian and violent patriarch who builds his fortune by subjugating the peasants who work on his hacienda, Las Tres Marías. In front of him, Clara del Valle, a woman with supernatural gifts, who is gifted with clairvoyance and communicates with spirits, and whose sensitivity contrasts with the brutality of Esteban, whom she ends up marrying. The story unfolds through three generations of women, each facing power in their own way. The series is part of Prime Video’s commitment to Latin American content: according to data from Parrot Analyticsstreaming originals in Spanish and Portuguese grew 266% between 2020 and 2024, outpacing the growth rate of content in any other language. For this series, the platform is betting on a staggered premiere, with three first episodes available from this Wednesday, April 29, two new ones on May 6 and the three on May 13. It is a formula that Prime Video has used with other productions to keep the conversation active for several weeks, unlike the Netflix model. In Xataka | A porn video club in Valladolid in 1998: Prime Video gets naked with ‘Cochinas’

Europe is taking its technological independence so seriously that it is aiming for the most ambitious goal: NVIDIA

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Europe cannot continue to be the technological vassal of the United States. With that powerful message, the CEO of Mistral presented a few days ago a roadmap with which he considers that Europe can take the pulse in the technological race of artificial intelligence. The warning came just when several companies are defining the future of European technological sovereigntyand one of those companies is Euclyd. It is seeking 100 million euros, is backed by one of the ASML bosses and has a clear objective: to stop depending on NVIDIA. And it’s not the only one. Euclyd. We have already talked at length about ASML. Although when we talk about the technology industry we have names like Intel, TSMC, NVIDIA or Qualcomm more present, ASML is the Dutch company that manufactures the most advanced machines for manufacturing semiconductors. Without it, the technology industry would not be what it is to the point that China is investing everything in having its own ASML. Well, Bernardo Kastrup is the former director of ASML and, in 2024, he founded Euclyd. This startup is backed by former ASML CEO Peter Wennink, and, according to CNBCis looking for financing to raise the necessary capital to start mass manufacturing chips. 100 times more efficient than NVIDIA. In this new round of financing, Euclyd is seeking $100 million and the goal is to create inference chips for AI. These chips are designed so that the models use what they learned in the training phase and are optimized for high speed, low latency and, above all, much lower energy consumption than the training ones. And that is where the ambitions are maximum. Euclyd, based in Eindhoven, claims that its ‘Craftwerk’ chip system is 100 times more energy efficient for AI inference than NVIDIA’s Vera Rubin chips. This is very good, but the comparison is a bit bulky because Vera Rubin, which is the new generation from NVIDIA, is not a pure training or inference platform: it is optimized to do both. European movement. But hey, Euclyd is currently raising the money with an eye toward delivering inference chips to its first two customers by 2027. And it’s not the only one. There are others such as the British Olix, Optalysys and Tactile, the French Lago or the Dutch Axelera that have raised more than 800 million euros to date. That is from the private sphere, since Europe has the FAMES pilot program which has 830 million euros to finance this type of projects. It is an extremely modest amount if we take into account what is moving on the other side of the pond, but between financing chip companies, renewables and European data centersis a sign that the feeling that Europe must fend for itself is there. world movement. The interesting thing is that this does not respond only to Europe’s feeling of technological sovereignty. It goes further, pointing to the great whale of AI: NVIDIA. Whatever company we think of, surely part of its hardware – or all – belongs to NVIDIA. own Mistral reached a very juicy agreement with the company led by Jensen Huang to be able to acquire thousands of GPUs, but the industry is already seeing what happens when all the eggs are in the same basket. That is why NVIDIA has its potential greatest rivals among its clients. Goal, tesla either amazon They buy from NVIDIA, but at the same time they are developing their own chips. The Chinese giants want NVIDIA chips, but they also develop their alternatives with local companies. All of this is creating more shadowy companies such as Texas Instruments, Marvell or Broadcom to do business, since they are the ones those who turn to They do not want to depend so much on NVIDIA. Google. In fact, just as startups developing AI chips are appearing in Europe, in the United States an ecosystem of companies is developing that are raising billions of dollars. Two examples They are Cerebras Systems, which is valued at 23 billion or MatXfounded by former engineers from Google’s TPU development team. Google itself, whose TPUs are manufactured by Broadcomthis searching an agreement with Marvell to diversify its inference chip business. NVIDIA responds. There is a phrase that has always made me laugh, that of “you think the police are stupid”, and applies perfectly here. NVIDIA has also been realizing for some time that it must diversify and has stopped injecting obscene amounts of money to only a few companies to go on to support other smaller onesbut promising. This way you get clients in the curious circular AI financingas well as continuing to be the one who leads the segment. But in addition to investing in others, she invests in herself. In March, he invested 4 billion a photonics company to make optical interconnection systems for next-generation data centers. They are also investing more than 18,000 million in R&D and winning juicy contracts with both TSMC as with Samsungwho make the chips for the company’s AI platforms. In the end, if all markets have something in common, it is unbridled spending. Europe, China and the United States have embarked on a race in which there is no end in sight and that will perhaps have its greatest test when Anthropic and OpenAI go public this year. In Xataka | Europe thinks that it is the one who wants to become independent from US technology companies. It’s actually the other way around.

Amazon Web Services is such a profitable business that its CEO is already thinking about something more ambitious: competing with NVIDIA

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Andy Jassy is the CEO of Amazon and an advocate of artificial intelligence to the point that he expects AI to transform the company’s workforce in the coming years. It makes sense that he is the captain of a liner that has turned to the AI ​​business, since before succeeding Bezos, he came from leading Amazon Web Services. And in his last letter annual to shareholders, Jassy leaves several notes that give us clues about the future of the company. It plans to compete against NVIDIA and SpaceX. And they have 200 billion dollars to invest. The photo. The company is going like a rocket. amazon hill 2025 at 717,000 million dollars, exceeding by 12% the 638,000 million of the previous year. Operating income increased by 17% to 80,000 million and, for its part, AWS cloud business it also worked well, achieving 24% year-on-year in the last quarter. They have done so, according to Jassy, ​​without being able to meet the demands of some clients due to the current situation of the data centers, but even so, they are more than happy. Burning pasta. And those good vibes are going to reach Amazon to invest some 200,000 million dollars in the coming months. The CEO has commented that “they are not going to invest that amount in 2026 following a hunch,” also pointing out that they are not going to be conservative in their bets and that what they are looking for is to lead the artificial intelligence business. HE wait that 50,000 of those millions will end up in the pockets of an OpenAI that will need a boost after the NVIDIA “sit-in”he Sora’s closure and Disney’s withdrawal of investment. Those 200 billion will be concentrated on AI infrastructure, a bet on the future that can add pressure to margins in the short term, but from which they expect a lot.or when the business starts operating. For its part, OpenAI is going to invest 100 billion in AWS over the next eight years. The chickens that enter by those that leave, like almost everything in this AI market. business engine. What business? Well… the one with the chips. Amazon is one of the companies (like Goal, tesla or one’s own OpenAI) that buys from NVIDIA, but that also you are developing your own solution. There are three proper names: Graviton, Trainium and Nitro, training and inference chips (depending on the case) whose business is growing at triple digits year-on-year. Specifically Trainium, which is the chip used to train some of the company’s models, can “save tens of billions of dollars a year.” But it’s not just about saving money by having the chip made at home and do not depend on NVIDIA prices and market competition: it is about not depend on NVIDIA itself at all. The NVIDIA Garden. We have already explained on more than one occasion how NVIDIA is the engine of the artificial intelligence business. Not only do they have the hardware that powers the data centers of the main AI players, but they have the money to invest in both established companies and, above all, in the startups that can define the future of the sector. And Jassy aims, directly, to become a hardware rival, one that competes with NVIDIA, AMD and even with the reborn Intel. According to the CEO, if Amazon were to sell its chip on the open market, it could represent a market of about $50 billion annually, more than double its current chip market. It would still be well below some of its rivals, but it could sell its hardware in conjunction with its AWS software. It would be by selling that “complete AI package” where Amazon would be strong against its rivals. Amazon’s Starlink. Wanting to step on the hose of the strong hardware trio is not the only field in which Jassy wants to play. We already know that Bezos, founder of Amazon, has its space businessbut in parallel, the own Amazon is deploying its Kuiper project. It is its own constellation of satellites in low orbit for broadband Internet that aims to be direct competition to SpaceX and Elon Musk’s Starlink. The deployment began in 2025 with a modest 27 satellites, but this 2026 They want to launch another 3,200. In the end, as all mega-companies want, Amazon seeks to be ubiquitous and permeate absolutely every millimeter of the business. Now, although its capacity in AWS is indisputable, competing against NVIDIA is a big deal. Jensen Huang’s company is TSMC’s first customer -the great global factory-, has deployed very aggressively and intelligently in the AI ​​segment, creating a network that is difficult to replicate and, in addition, has ensured itself to be the main customer of Samsung and SK Hynixthe companies leading high bandwidth memory without which AI cannot take off. Image | Amazon (edited) In Xataka | If you think the internet was much better before AI, congratulations: they have created an extension for you

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