If the question is what differentiates Samsung from its competition, Charlie Bae, Samsung’s product director, is clear: ecosystem

The television market is more contested than ever and traditional brands they no longer monopolize sales like they used to. As happens in other areas such as the automotive or smartphones, Chinese manufacturers They have stopped competing only on price and now they also do it in benefits. Hisense reached the second place worldwide in the premium segment with a share of 24% in the third quarter of 2024. TCL, for his partsurpassed Samsung in the television segment of 80 inches or more during that same period: it maintained a share of 23% compared to Samsung’s 19%. Both Chinese brands arrived at CES 2026 presenting their own technologies based on the evolution of its MiniLED panels:Hisense with your RGB MiniLED evo capable of exceeding 110% of the BT.2020 standard, and TCL with its SQD MiniLED as an alternative to OLED. The war is no longer about inches or prices. Now the dispute it’s in the quality. In this context of reconfiguration in the mid- and high-end market, we have had the opportunity to speak with Charlie Baeresponsible for Samsung’s television division in Europe. From volume to value: Samsung’s new scenario When asked about Samsung’s two decades of leadership in the global TV market, Bae doesn’t resort to triumphalism. Aware of the change that is occurring in the market, his reading is more nuanced, almost concerned about what is coming. “The market is transforming: it is going from being driven by volume to being driven by value,” he explains. “Due to the current economic situation, people are more conscious of what they spend. During COVID they spent a lot on changing their televisions, but now, when they consider renewing their TV, they are more cautious and think about the practical side.” That consumer caution is, in Bae’s opinion, both a challenge and an opportunity. A buyer who thinks twice is not necessarily a lost buyer; He is a buyer who can be convinced with solid arguments. And Samsung wants to be the brand that gives it to them. One of Bae’s most compelling arguments in his defense against Chinese rivals is not technological, but mathematical. According to the Samsung manager, a cheap television lasts on average between three and five years. A Samsung television, he tells us, lasts more than seven or eight years on average. “Think about it like this: if your TV lasts three or four years, you can only watch one World Cup. With Samsung, you can watch two.” Added to this is the commitment of seven years of system updates operational. “Even if you bought your TV last year, you’ll still be able to use the new AI features we launch. We want people to buy with the peace of mind that their TV is a long-term investment,” says Bae. Samsung’s response to competitive pressure with Chinese brands has a key piece: artificial intelligence. “15 years ago we introduced the Smart TV and no one imagined that it would become the standard. Today no one conceives of a television without applications, without being able to watch what they want when they want. That change led us to AI. Without a doubt the era of ‘AI TV’ will continue to develop over the next five years,” he concludes. However, Bae is careful to separate the hype widespread surrounding this technology of the actual content. “Previously, AI focused on optimizing the image and sound quality of the television,” he admits. “But now it’s visible and you can ask the TV questions about recommendations, travel plans, anything. The TV is something you can talk to, not just something you watch.” According to the manager, what differentiates Samsung products is that they apply this technology in a way that is useful to users, using as an example the Football Mode with AI included in their televisions, which allows something hitherto unthinkable: silencing the noise of the stands in a football match, without turning off the sound of the commentators. “If you’re watching the game at night and don’t want to turn up the volume, you can simply mute the stands and still hear the commentary clearly,” explains Bae. Beyond AI: OLED, MiniLED and MicroRGB In addition to the revolution in sales, television display technologies have stepped on the accelerator with the democratization of MiniLED panels for mid-range televisions, the gloss enhancement and color volume What QD-OLEDs offer or the new generation of MicroRGB screens. In this sense, Bae rejects the idea of ​​a screen technology that monopolizes the entire television market. “Technology continues to evolve, and I do not think that a single one is going to dominate the market. We do not focus on a single technology; we work on all of them in parallel, because each one responds to different user needs,” says Samsung’s product director. Samsung, its manager assures, works on all fronts: from the transparent Micro LED exhibited at CES to the 130 inch Micro RGBpassing through the high-brightness OLED. But also in formats that no one expected. In fact, Bae not only assures that Samsung will continue developing its catalog to offer different screen technologies, it is also committed to the flexibility of screen sizes and formats. All this in a context of televisions with increasingly larger diagonals, and living rooms with increasingly less square meters. “There are consumers who prefer small screens. We have The Movingstylea 27-inch touch screen that you can move around the house. In Europe, the number of single-person households is growing and homes are getting smaller, so you may be interested in a small, portable screen, not one with many inches,” insists the executive. In addition to the new panel technologies that are arriving in the brands’ catalogues, Samsung also highlights the arrival of other innovations that contribute to improving the visual experience, such as Glare Free technology, the anti-reflective system developed by Samsung that eliminates reflections and glare from windows and lights on the television screen. “Spain is a country with a lot of sun, so if you are … Read more

Samsung has shown a new device with AI. It is not what we imagined and is reminiscent of an Apple idea

When they tell us about a new device with artificial intelligencethe normal thing is that we think of a mobile phone, a laptop or, at most, the disappointing Rabbit R1 either Humane AI Pin. That’s why it’s interesting to stop when a company like Samsung teaches something that doesn’t quite fit into any of those boxes. What we have seen this time is not a common gadget, but a rather revealing clue as to how the South Korean giant could imagine a possible home interface of the future. What Samsung has shown in Milan is called Project Luna and, at least for now, it moves in the field of concepts. It is a desktop device with a mobile circular screen that acts as a head and can rotate to face the user. The company’s materials also show that this head not only rotates, but also changes orientation depending on the angle it needs. With that combination, Samsung draws a home device that wants to look less like a conventional speaker and more like an object designed to interact with the user. A concept that points further than a speaker One of the scenes that Samsung has used to show Luna places it on a kitchen table, connected to the user’s smartphone, playing music with an interface reminiscent of a record player and answering questions both by voice and on screen. In that same demonstration he also appears controlling the lighting in the room and suggesting food options for the day. Additionally, there are projectors scattered around the kitchen that display data such as the calories in the recipe or a calendar notice for a dinner party. And that’s where Luna begins to tell us something more interesting than her own design. In an interview with Fast CompanyMauro Porcini, Samsung’s chief design officer, explained that this concept represents more of “a vibe, a feeling of the type of design language we want to use.” The phrase matters because it lowers any immediate commercial reading and forces us to look at it differently. Rather than anticipating a launch, the firm seems to use this project to teach the type of language and relationship with the user that it wants to explore in future AI devices. And at that point it is difficult not to remember Apple. In August 2024, Mark Gurman told Bloomberg that the company was moving forward with the development of a home desktop device that would combine an iPad-like screen with a robotic arm. The proposal, according to that informationwas conceived as a home control center, a tool for video calls and a remote surveillance system, with a screen capable of tilting and rotating 360 degrees using actuators. It has not materialized as a product, but there is some underlying parallel with what Samsung is now teaching. The most interesting reading may not be in looking for an exact equivalence between what Samsung has taught and the rumors about Apple, but in stopping at the underlying trend. What we’ve seen suggests that home AI could end up taking a much more tangible form than the assistants or screens we already know. We are not yet talking about a consolidated category, far from it. But it does provide a fairly serious clue as to where the industry could move in the coming years. At this point, the temptation is to think: okay, that sounds good, but where exactly does something like this fit into our daily lives. Because we can imagine it on the kitchen counter, recommending a mealanswering a quick question or accompanying us while music plays, and the scene is even convincing. The problem is that that same house is already full of devices that already cover a good part of all that. Images | Samsung In Xataka | Meta spent 2 billion on a Chinese AI startup. China is clear that it was a conspiracy

so Samsung Mother’s Day

It’s still a little while before it arrives, but Samsung is already in Mother’s Day mode. What does that mean? That its official store has a lot of discounts right now, both on TVs and on appliances and any of its devices, thanks, mainly, to the code ‘MAMITA10‘. We are going to show you some outstanding offers, although these prices are not the only thing to take into account. Because, furthermore, we can finance our purchases for up to 24 months without interest with PayPalwhich makes it much easier to renew what we need. TV 75″ QLED QEF1 4K Samsung Vision AI Smart TV 2025 The price could vary. We earn commission from these links There is a lot to choose from, but we have selected five example offers where there are appliances and some TV: Refrigerator Combi 2m 390L and Smart AI by 600 euros (instead of 1,109 euros). Bespoke AI Class A Combi Refrigerator by 937 euros (instead of 1,799 euros). Bespoke AI American Refrigerator by 1,599 euros (instead of 2,849 euros). 9Kg Ecobubble Washing Machine by 384 euros (instead of 609 euros). 75-inch QLED QEF1 Smart TV by 629 euros (instead of 1,499 euros). Combi refrigerator 2m 390L and Smart AI We start with this combi refrigerator, with 390 liters of capacity and 2 meters high. Because it uses Samsung’s SpaceMax technology, its walls are thin, which means it makes much more use of its space. In addition, it integrates with the SmartThings ecosystem of the Korean manufacturer and has energy efficiency C. The RRP of it is 1,109 euros, but we can take it right now for 600 euros (or 25 euros per month if we finance 24 months). That’s a 46% discount. We break down the prices so that everything can be seen clearly: Right now, this refrigerator is reduced to 777 euros. If we use Delivery and Release, the renewal system that Samsung has, we will obtain a direct discount of 60 euros. In addition, we will also receive a refund of up to 330 euros depending on the appliance we deliver. Using PayPal or Bizum as a payment method, we will receive an additional 50 euros discount. Finally, we have the code ‘MAMITA10‘ which will give us a 10% discount. Combi refrigerator 2m 390L and Smart AI – RB38C776CS9/EF The price could vary. We earn commission from these links Bespoke AI Class A Combi Refrigerator If you are looking for a refrigerator similar to the previous one, but with a higher energy ratingyou have this Bespoke AI, which is class A. It measures a little more than 2 meters high and has a total capacity of 387 liters, which is not bad at all. What is not bad either is its price right now, we can buy it for 937 euros (instead of 1,799 euros). A great price that, if we do the math, is a 48% discount. As with the previous one, let’s look at the discounts: Its price is currently at 1,261 euros, so we are already facing a fairly significant starting discount. We can also use Delivery and Release, although in this case the direct discount is much greater: 170 euros. All without forgetting the maximum of 330 euros in reimbursement that we can obtain for our old appliance delivered. With PayPal (or Bizum), the discount is also 50 euros. And, as with the previous one, we can use ‘MAMITA10’ to have a 10% discount. Bespoke AI Combi Refrigerator 203cm 387L Class A Inox RB38C7B6AS9/EF The price could vary. We earn commission from these links Bespoke AI American Refrigerator Now that the American refrigerators They are so fashionable, we are also in a good time to get this one from Samsung. In this case, its capacity rises to 614 total liters. and its 21.5-inch screen stands out a lot, which can be used to manage the food in the refrigerator, plan meals or even, why not, browse the Internet. We can get it for 1,599 euros or 66.63 euros per month in 24 months (instead of 2,849 euros). 44% discount. Below are the discounts: Its price right now starts at 1,997 euros. With Delivery and Premiere, in addition to the maximum refund of 330 euros, we have a direct discount of 170 euros. We also have a 50 euro discount for paying with Bizum or PayPal. And we can also use the code ‘MAMITA10’. Bespoke AI Family Hub™ American Refrigerator 178.5cm 614L Class E Inox RS90F66BETEF The price could vary. We earn commission from these links 9Kg Ecobubble Washing Machine We now change to a washing machine, in this case one with a 9 kg capacity and energy classification A, which represents a significant saving on the electricity bill. You can integrate it into SmartThings and control it from your mobile or receive notifications when a wash cycle ends, as well as receive program recommendations so that our washes are better and more efficient. comes out for 384 euros (instead of 609 euros, so it is a 37% discount) and these are the discounts that we can apply: To start, this washing machine is available for 426.91 euros. In this case, we can only use ‘MAMITA10’ to get the 10% discount. 9Kg Ecobubble™ Class A Washing Machine White WW90CGC04DAEEC The price could vary. We earn commission from these links 75-inch QLED QEF1 Smart TV We finish this selection of offers with a TV and a 75-inch TV. This QEF1 from Samsung uses QLED technology, which results in more vivid colors than conventional LED televisions. In addition, it has Vision AI (Samsung’s AI for TVs) and seven years of guaranteed updates, which ensures that it is up to date for many years. We can get it for 629 euros or 26.21 euros per month in 24 months (instead of 1,499 euros), which translates into a discount of 58%. These are the discounts or promos that we can take advantage of with it: Its starting price is 699 euros, quite reasonable … Read more

Samsung faces a very serious problem to surpass TSMC with its 2nm chips: the 60% curse

When semiconductor manufacturers produce a chip wafer, some of those cores do not function properly. It’s normal. When they start a new lithographic node your performance per wafer usually has a wide room for improvementbut little by little, as engineers refine their integration processes, this parameter improves. A mature lithography can deliver very high performance to IC manufacturers, but a nascent technology can move in the orbit of 50% performance. Importantly, chipmakers need the per-wafer yield to be at least 60% to ensure node profitability and attract more customers. However, this figure is the minimum admissible. And in reality it must be much higher to optimize the competitiveness of photolithography from a commercial point of view. Currently TSMC and Samsung are manufacturing 2nm chipsbut according to the leaks the performance per wafer of its nodes is very different. And the South Korean company needs its 2nm node to be a success. The 1 and 2 nm nodes are crucial in the itinerary that Samsung has planned This reflection that Han Jong-hee, co-CEO of Samsung, made in mid-2025 express clearly At what point were you then? the largest company in South Korea: “First of all, I sincerely apologize that our stock performance has not met your expectations. Over the past year, our company has not responded appropriately to the rapidly evolving AI semiconductor market.” These words were addressed to his investors. Samsung needs to make its current best chip manufacturing technology a success A very important idea emerges from Jong-hee’s words: the competitiveness of your subsidiary specialized in the manufacturing of integrated circuits is essential for Samsung. Even so, problems were arising from several fronts. “Our technological advantage has been compromised in all of our businesses. It is difficult to see that efforts are being made to drive great innovations or take on new challenges. There are only attempts to maintain the status quo instead of generating disruptive changes,” said an internal statement written by Jay Y. Lee, the company’s president. In this scenario, Samsung needs its current best chip manufacturing technology, 2nm lithography, to be a success. And it’s in it. Integrated circuit producers do not typically make the per-wafer yield of their cutting-edge lithographs public, especially if it is relatively low. However, according to DigiTimes Asia Currently the performance of its 2nm nodes oscillates around 55%, so it is below the 60% threshold that we talked about a few lines above. For this company, it is essential to increase the yield per wafer of its 2nm lithography because with a yield of 55% the percentage of usable chips after advanced packaging probably ranges around 40%. To curl the curl, again according to DigiTimes Asiathe per-wafer performance of TSMC’s 2nm nodes ranges between 60 and 70%which places this Taiwanese company, which is Samsung’s biggest competitor and the leader of the chip manufacturing industryin a very favorable position when it comes to attracting new clients. If Samsung manages to raise the performance of its 2nm nodes above 60% during the coming months, it will put up a fight against TSMC. Otherwise you will suffer. Image | Generated by Xataka with Gemini More information | DigiTimes Asia In Xataka | We already know what the chips that will arrive until 2039 will be like. The machine that will allow them to be manufactured is close

This is the new Samsung promo

You want a new cell phone, an appliance or a TV, but it doesn’t do you any good to make a big expense. It is very likely that, like me, this has happened to you on more than one occasion. There are stores that offer financing and make it easier for us, but these are usually limited in time or have a high interest rate. It just comes in the new promo from the official Samsung storewhich offers Interest-free financing for up to 24 months with PayPal. The price could vary. We earn commission from these links Thanks to it, we can buy the best that the Korean manufacturer has and pay for it comfortably. In addition, depending on the device or appliance, we will also be able to benefit from Additional discounts and other benefits which we will see a little further down and which will be available until next April 27. This is the new promo from the official Samsung store As we say, interest-free financing with PayPal is one of the strong points of this promo. In this way, for example, we can take the S95F (one of the best tvs of 2025) and finance it in 24 months paying just under 75 euros per month. This is just an example, since the same can be applied with phones, wearables, home appliances or laptops. Now, to this we must add some extra things. To start, both delivery and collection of the old appliance (or TV) are free. In fact, it has a tune-up service with which it will leave you everything assembled and working. In addition, the expert chat that the official store has can give us personalized advice on our purchase and, on certain devices, give us a discount code to save a little more. Along with all this, it must also be taken into account that the Samsung store allows extend the warranty on your televisions and appliances. Finally, it is important not to forget about the service Delivery and Premiere (with which we can save by handing over our old device) and Samsung Rewards, with which we will obtain rewards and points to spend on other purchases. Some interesting offers from this new promo Galaxy S26 One of the devices that we can choose in this promo is the new Galaxy S26. If you like compact phones, This Samsung device is one of the best options. It is a light mobile (it barely weighs 167 grams) that has a good 6.3-inch screen and a triple camera system that performs at a good level. In addition, it has 12 GB of RAM. The 512 GB storage version of this mobile starts at 1,199 euros, for which we would pay 47.88 euros per month if we finance for 24 months with PayPal. Now, if we choose this payment method, we will obtain a direct discount of 50 euros that we can complement with a 5% discount if we ask for a coupon in the expert chat or with a 50 euros direct discount if we use Delivery and Release. Depending on the device we deliver, we can save up to an additional 464 euros. All this together leaves its price in about 1,092 euros that we can reduce more by handing over our old device. The price could vary. We earn commission from these links Galaxy S26+ We may really like the previous mobile, but we prefer something bigger. This is where the Galaxy S26+which comes with a 6.7-inch screen with a higher resolution than the previous one (QHD+). It has the same Exynos 2600 processor, the same RAM memory and the same camera system, although it increases the size of its battery to 4,900 mAh and its fast charging up to 45 W. The phone, in its version with 512 GB of storage, starts at 1,440 euros, which would be 58.29 euros per month if we finance the purchase with PayPal in 24 months. As with the previous one, we can obtain the same discounts of 5% (or 70 euros direct discount for Delivery and Release) and 50 euros for using this payment method. Everything would lower its price to 1,329 euros. The price could vary. We earn commission from these links Galaxy S26 Ultra We can also take advantage of this Samsung promo to get the Galaxy S26 Ultraa phone that undoubtedly stands out for your new privacy screenbut it has many other strong points. Inside it is the Snapdragon 8 Elite Gen 5, one of the best processors on the market. In addition, it has a 5,000 mAh battery with 60 W fast charging, a top camera system and a 6.9-inch screen that is a delight for watching movies or playing games. The version with 1 TB capacity of this mobile starts at 1,949 euros, which, financed over 24 months without interest with PayPal, would be equivalent to 77.04 euros per month. Now, with PayPal we will have a direct discount of 100 euros that we can add to an additional 5% if we ask for a code in the expert chat (or 100 euros direct discount with Delivery and Release). Everything together leaves us its price in 1,757 euros. The price could vary. We earn commission from these links Galaxy Book6 Pro The new samsung laptops They also fall within this promo from the official store. The Galaxy Book6 Pro model is a powerful device equipped with an Intel Core Ultra 7 356H, 16 GB of DDR5 RAM and a 512 GB SSD, which translates into hardware that will perform very well for years. In addition, its 16-inch Dynamic AMOLED 2X screen has great anti-glare technology. All rounded off with a battery that gives up to 30 hours of autonomy. This equipment starts with a PVP of 1,999 euros, which would be equivalent to 83.29 euros per month If we choose interest-free financing in 24 months. By paying with PayPal we will obtain a direct discount of 100 euros and we … Read more

Samsung is tired of being second in the chip race. Now they are preparing to dethrone the titan of Taiwan

When we talk about artificial intelligence, there are several proper names that star in the conversation. NVIDIA has become the foundation and cement of AI thanks both to their products as, above all, your money. But it’s impossible to leave Samsung out of the equation. Your HBM4 memories They are the ones that will allow NVIDIA and AMD manufacture their platforms new generation, but South Koreans do not want to stop there. They seek to be the largest advanced factory in the world and have launched a plan to wipe TSMC where it hurts the most. In the expansion throughout the United States. An x8 thanks to AI. 2025 was a transition year for Samsung. While its great rival in the memoir segment –SK Hynix– dominated the HBM chip marketSamsung is preparing to make the leap with HBM4 chips. This is the new generation of high-bandwidth memory designed to power the new AI platforms from both NVIDIA and Samsung. The effort paid off by overtaking SK and becoming the supplier of the two giants, and it is something that is already materializing. At least in estimates profit, of course. Now the company forecast profits of about 38 billion dollars for the first quarter of the year, something that destroys the profits of the same period last year, being eight times more. Texas. The company does not stop manufacturing the new HBM4 memory, but even so it cannot satisfy the enormous demand of its customers and there are already those who expect that the prices of these chips will increase by more than 50%. To meet demand, Samsung is moving, and The United States is key in its ambitious expansion. The South Korean company seeks to invest 37,000 million dollars in US soil, and 17,000 million of them they will stop to the Taylor, Texas plant. According to Korea Heraldthe company is finalizing hiring for this semiconductor plant where they hope to produce cutting-edge 2-nanometer chips. It is estimated that 1,500 people will be directly employed and the idea is to produce transistors with gate-all-around architecture. TSMC in the spotlight. Recent reports indicate that Samsung has already begun producing test units of chips in that lithography with the aim of beginning mass production by 2027. But this expansion is not only occurring in the United States. At the Pyeongtaek Campus, Samsung’s operations center, building a new factory for which Samsung has just ordered 20 EUV lithography machines valued at almost $8 billion. As it could not be otherwise, they are from ASML and it is estimated that the plant will have 70 units in total to support the production of HBM4 memory chips. And these two movements have one goal in mind: to dethrone the queen of semiconductors. Currently, TSMC takes the lead with NVIDIA and Apple as its best clientsbut Samsung is another industry giant that may not take the global throne, but is aiming for something more concrete: to be the one who leads the way in the United States. Both Samsung and TSMC are in full expansion throughout the United States, but if Samsung manages to start mass manufacturing of 2nm chips by 2027, it would overtake TSMC -focused on 2/3nm chips– in that development of advanced chips in the United States. It is still a vital race, since Tesla, Apple, NVIDIA or AMD are trying to get chips manufactured in the US and thus meet the demands of Donald Trump’s government. Trojan horse. In the end, it’s a move that Samsung can only win from. On the one hand, expand its HBM4 chip capacity to power AI platforms that do not seem to stop increasing in the short term. On the other hand, continuing to settle on American soil where it maintains a battle with the Taiwanese giant. But, also, Samsung is one of the founding members of the EPIC program of Applied Materials together with SK Hynix. They are positioning themselves to be the big player in semiconductors both as a factory and when it comes to designing machines and processes that allow for shorter development times for cutting-edge chips. and all this foreign companies are doing it on US soil when what the current government wanted was for were American companies those who will take the lead. In fact, Samsung’s plans are so ambitious that they are already looking for master 1nm chip production by 2030. In Xataka | ASML has discovered a way to further improve its SVU machines. This is terrible news for China and the US.

Take advantage of the new exclusive advantages in the Samsung online store with Xataka Xtra

Habemus news in the subscription to Xataka Xtra. To the discounts and promotions on NordVPN, Saily, NordPass and Nextory today we add a very juicy new feature from one of the most powerful technology brands in the world: Samsung. And from today all members of the Xataka Xtra community will be able to access exclusive discounts in the Samsung online store. If you were thinking of renewing an appliance, the television, the monitor, the mobile phone or the tablet, by being members of Xtra you will be able to do it at a better price. Exclusive opportunities at Samsung for Xtra members Samsung is a technology brand with almost a hundred years of experience behind it. Its catalogue, as everyone knows, is very varied and, after a significant boost in recent years, is connected. The cell phone, the washing machine, the refrigerator, the television and even the oven, all devices are part of an ecosystem that, under the umbrella of SmartThings, makes day-to-day management (such as knowing How much is left in the washing machine or if you have to buy milk) are much easier. From this moment on, all Xataka Xtra members will find a unique and exclusive code for each user in their member area. By entering that code in the link provided you will access all the discounts, advantages and opportunities in the official Samsung store. It should be noted that this code can be used as many times as you want to access the offers, but can only be redeemed onceso use it well! If you have to renovate the kitchen, you want to update the TV now that the World Cup is approaching or you have been wanting to for some time. try a high-end smartphonenow you have a golden opportunity. Join Xataka Xtra and save The Xataka Xtra subscription It includes access to exclusive benefits in Samsung’s online store and many other things, such as an exclusive Discord server, a direct line with editors through El Consultorio, a monthly meeting with the house’s editors by video call and much more. You can join for the cost of one coffee per month and take advantage of this discount, in addition to all those already available and, small spoiler, those to come:

TSMC and SK Hynix are suffocating Samsung. To defend itself, it is already preparing a brutal weapon: 1 nm chips

Samsung Electronics has two major competitors in the semiconductor industry: TSMC and SK Hynix. The Taiwanese company TSMC leads the market for manufacturing integrated circuits for third parties with a share close to 70%, according to the consulting firm. TrendForce. Samsung is the second largest chip producer for third parties, although with a market share of 7.2% It is positioned very far from the leader of this industry. And the Chinese company SMIC (Semiconductor Manufacturing International Corp) is hot on his heels in third position with a share of 5.32%. Samsung’s other big business is memory chips. In this market it competes with the American company Micron Technology, but its biggest rival is the also South Korean company SK Hynix. In recent years, Samsung has led the DRAM memory integrated circuit manufacturing market with an approximate 40% share, while SK Hynix defended a very worthy 29%. Behind both was Micron Technology, with 26% approximately. However, during the first quarter of 2025 a very important setback occurred. SK Hynix controls none other than 70% of the market of HBM memory ICs (High Bandwidth Memory), so its leadership in this sector is overwhelming. If we look at the DRAM memory chips the figures are much more even, although SK Hynix also leads. TSMC and SK Hynix. SK Hynix and TSMC. These two competitors are two big headaches for Samsung, but the latter company seems unwilling to throw in the towel. Samsung plans to have its 1nm photolithography ready in 2030 In February 2025 the Taiwan Economic Daily published a report in which he assured that TSMC plans to develop a cutting-edge semiconductor plant that will be expressly designed to produce 1nm chips. It will be housed in the Taiwanese town of Tainan, and will be called ‘Fab 25’. It will work with 12-inch wafers, have six production lines and will begin large-scale manufacturing in 2030. It may seem like there is still a lot of time, but that is not the case. In fact, according to the newspaper Korea Economic DailySamsung is making efforts to step on the heels of TSMC. And, incidentally, surpass SK Hynix. Samsung’s future 1nm production lines will benefit from the refinements that the company is going to introduce to its 2nm nodes And Samsung engineers have already been working on their 1 nm photolithography for many months with the aim of concluding the research and development phase in 2030 to be able to start mass manufacturing in 2031. There is a lot at stakebut the development of this technology is by no means a piece of cake. In fact, this company is currently trying to optimize the performance of its 2nm nodes because its Exynos 2600 processor in smartphones Galaxy S26 and S26+ suffers when we compare its performance and energy efficiency with those of comparable chips manufactured by TSMC in its 3nm nodes. Be that as it may, Samsung’s future 1nm semiconductor production lines will benefit from the refinements that this company is going to introduce in its 2nm nodes. And, above all, they will take advantage of Fork Sheet technology with which its engineers seek to leave behind the limitations of Gate-All-Around technology (GAA). Fork Sheet It will allow them, roughly speaking, to dramatically optimize the space on 1nm chips by adding a non-conductive element between the transistors with one purpose: to eliminate empty spaces and pack a higher density of transistors on the same surface. It sounds really good. We will tell you more as soon as we have detailed information about this innovation. Image | Generated by Xataka with Gemini More information | Korea Economic Daily In Xataka | We already know what the chips that will arrive until 2039 will be like. The machine that will allow them to be manufactured is close

Has Samsung been left behind in the mid-range battle?

He Galaxy A57 Samsung’s is possibly its best mid-range phone, but before it hits stores (it will do so on April 10), it’s time to compare it with its main rivals. We have done it within Samsung’s own catalog with the Galaxy A56but now it’s the turn of another best-selling mid-range mobile: he Google Pixel 10a. The price could vary. We earn commission from these links Google Pixel 10a – 7 years of New Updates and Features, 30+ Hours of Battery, Camera Assistant, Gemini Live, Pixel Security – Fog Gray, 128GB The price could vary. We earn commission from these links The differences between the Galaxy A57 and the Google Pixel 10a When the largest screen is carried by the thinnest mobile At the design level, both phones are quite continuous with respect to their predecessors. Samsung’s phone has a slightly larger screen than the Google Pixel 10a: specifically, we’re talking 6.7 inches vs. 6.3 inches. We are not facing a huge difference, but one that you can notice when watching videos or playing. Here comes the curious thing. Although the Google phone has a more contained diagonal, It is a thicker and heavier mobile. You have the exact measurements and weight in the comparison table at the end of this article, but what you have to keep is that the Galaxy A57 is thinner and lighter, but also larger. We can expect good image quality and a similar refresh rate of 120 Hz from both screens, but yes, There is a significant difference in maximum brightness in favor of the Pixel 10a. Indoors it may not be too noticeable, but it can be relevant if you are one of those who uses your cell phone a lot outdoors. Processor and memory configurations If we talk about processors, both manufacturers are betting on their own chip for their mobile phones. The Pixel 10a uses the Tensor G4, which is the same chip that the entire family used Pixel 9. Samsung, on the other hand, is betting on Exynos 1680 for your new device. We have not yet been able to test it and see how it performs, but both processors are manufactured in 4 nanometersso we can expect that there will not be a huge difference in performance. If we talk about RAM, this mid-range Google mobile only has 8 GB. The Galaxy A57 also starts from this same configuration, although it does allow us to choose a version with 12 GB of RAM. Neither of these two devices excels in this aspectespecially if we take into account that many Chinese manufacturers already start from 12 GB in mobile phones of a similar price range (such as the POCO X8 Pro Max). Lots of AI in both cases. Also years of updates It is not something exclusive to these two phones, but both the Galaxy A57 and the Pixel 10a stand out at the software level. Google phones are the ones that always offer the purest Android experienceideal if you hate bloatware and you want to have the news of this operating system as soon as possible. All added to the fact that Gemini is very well integrated, so much so that you can use Google Nano locally. In the other corner we have Samsung and One UI. It is one of the most polished Android-based custom layers that does not have too much. bloatware. In addition, it is also very customizable at its core, even more so if we start messing around with Good Lock. All added to the fact that, in addition to having Gemini, It also has Galaxy AI. This AI handles some functions such as image erasing very well. Then there is also the issue of updates. With these two phones, whichever one we choose, we’ll have enough power for a while: the Galaxy A57 has six years of guaranteed updates for the seven years of the Pixel 10a. Having one more camera is not always better If we start to compare the cameras of both devices, what draws the most attention is undoubtedly that the Pixel 10a has a smaller sensor. Now, let’s get this topic out of the way quickly: the “extra” sensor that the Galaxy A57 has is a 5 megapixel macro camera. We haven’t tried it yet, but it does perform similar to that of the Galaxy A56it’s not something we’re going to use a lot. The other two cameras on Samsung’s new phone are, by numbers, relatively similar to those of the Pixel 10a. However, if their performance is also similar to that of their predecessor, we can expect that, in general terms, Google’s phone offers better results in almost any scenario. In fact, as we told you in our analysis, the Pixel 10a has one of the best camera systems in this price range. The price: spending more time in stores works in favor of the Pixel We come to one of the key points of this comparison, which is the price. If we stick to the RRP, both play practically along the same lines: the Galaxy A57 starts at 529 euros, while the Pixel 10a started at 549 euros. What’s happening? That the latter has been in stores for some time now and that makes it easier to find it on sale. To get the Galaxy A57 at a lower price, we have to wait. However, we are facing an excellent purchasing moment for the Pixel 10a. We can find it right now for just over 466 euros at MediaMarkta very interesting price if we take into account everything that the mobile offers. In summary: which mobile phone to choose based on your needs Why choose the Galaxy A57 The Galaxy A57 is Samsung’s best mid-range phone. The problem is that, at launch, perhaps it does not offer enough to justify the outlay of almost 530 euros. However, it does have several interesting points: Manageable and very light: It does not reach 180 grams and is only 6.9 … Read more

from a Samsung bestseller to the new POCO X8 Pro Max

Start a new month with a new AliExpress promo. This one, called Adventurous Soulcomes as usual with very good prices on technology of all kinds: There are TVs, consoles, tablets, headphones and many other devices. Of course: we have seen that there are, especially, sweet discounts on mobile phones. The price could vary. We earn commission from these links Before we move on to these, let’s make a little pit stop with everyone. discount coupons that are available on the AliExpress anniversary. The only limitation of these is that they cannot be combined, although it is possible that the stock of these will run out as the hours go by. Discount minimum purchase coupon 2 euros 15 euros ESCD02 4 euros 29 euros ESCD04 7 euros 49 euros ESCD07 9 euros 69 euros ESCD09 13 euros 99 euros ESCD13 20 euros 159 euros ESCD20 25 euros 209 euros ESCD25 40 euros 329 euros ESCD40 55 euros 459 euros ESCD55 Among all the mobile phones on offer that we can find, we leave you a selection of five that we find interesting: POCO X8 Pro MAX by 391.57 euros with the ESCD20 coupon, a mobile phone with a beastly 8,500 mAh battery. Honor Magic V2 by 565.34 euros with the ESCD20 coupon, an economical option if you are looking for a folding one. Realme GT 7 Pro by 521.31 euros with the ESCD20 coupon, a good price for a mobile phone that reaches 3 days of autonomy. Galaxy A56 by 231.79 euros with the coupon ESCD20, a Samsung bestseller. Pixel 9a by 341.28 euros with the ESCD20 coupon, a mobile phone with many years of updates and a pure Android experience. POCO X8 Pro MAX The first of these mobiles is the POCO X8 Pro MAX from Xiaomia device that has its most striking point in its huge 8,500 mAh battery with 100W fast wired charging. In addition, it has 12 GB of RAM, a good processor such as the Dimensity 9500s and a 6.83-inch AMOLED screen with a peak brightness of 3,500 nits, ideal for outdoors. comes out for 391.57 euros with the ESCD20 coupon and if we pay with PayPal for our purchase (the latter will give us a discount of 15 euros). The price could vary. We earn commission from these links Honor Magic V2 Although it has been around for some time, the Honor Magic V2 It is a good option right now on AliExpress if you are looking for a foldable and you are looking for something around 500 euros: it costs 565.34 euros with the ESCD20 coupon and paying with PayPal. Its internal screen is 7.92 inchesleaving the external one at 6.43 inches. In addition, it has a Snapdragon 8 Gen 2 processor, has 16 GB of RAM and its triple camera system performs well. The price could vary. We earn commission from these links Realme GT 7 Pro Three days of autonomy: that’s what this one offers Realme GT 7 Proa very interesting device now that we can buy it for 521.31 euros with the ESCD20 coupon and using PayPal as a payment method. Beyond this, it also stands out for its Snapdragon 8 Elite processor and its 12 GB of RAM, a tandem that will give us great performance now and for quite some time. It also has a 6.78-inch screen compatible with Dolby Vision that is ideal for watching movies. The price could vary. We earn commission from these links Samsung Galaxy A56 He Galaxy A57 It is already official, but its price is high and it does not offer so many changes compared to this Galaxy A56. The latter remains a very interesting option to get into the Samsung ecosystemespecially for 231.79 euros if we use the ESCD20 coupon and pay with PayPal. It is a very balanced mid-range mobile, with a 5,000 mAh battery, an Exynos 15809 processor and a 6.7-inch screen that looks quite good. The price could vary. We earn commission from these links Google Pixel 9a We close with the Pixel 9aa very interesting quality-price option if you are looking for an Android mobile that offers a pure experience and with many years of updates. It has the Tensor G4 as a processor, the same processor that the Pixel 10a has. Its battery is 5,100 mAh and at a photographic level it meets very good marks. Right now we can get it for 341.28 euros with the ESCD20 coupon using PayPal as a payment method. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Xataka, Xiaomi, Honor, Realme, Samsung, Google In Xataka | Buying guide for ultra-resistant mobile phones: certifications and standards, special functions and 11 rugged phones In Xataka | The best mobile phones, we have tested them and here are their analyzes

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