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Volkswagen lost 6.24 million with each one it sold

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On the walk of fame of luxury supercars, there is a star reserved for a car that, despite the fact that its wealthy buyers had to put 1.7 million dollars on the table to get it from the dealership, every time a unit was sold, its manufacturer lost 6.24 million dollars: the Bugatti Veyron. Bugatti Veyron: an icon of luxury and speed The Bugatti Veyron born in 2005 of one ambitious idea: create the fastest, most powerful and luxurious car in the world. And boy did they succeed. Ferdinand Piëch, the visionary architect of the current Volkswagen group and grandson of Ferdinand Porsche himself. The passion for speed and luxury was in his DNA. This supercar had one of the engines that has given Bugatti the most joy but, unfortunately, in 2024 it became part of the engine history since the brand stopped manufacturing it. It is about its brutal W16 8.0 liters and four turbos, with which it was capable of accelerating like a rocket and breaking top speed records above 406 km/h. This figure became almost a requirement for the desire for “revenge” of the brand for a speed record at Le Mans. The name of the Veyron is also closely linked to the Le Mans race, as it pays tribute to the Bugatti driver and engineer. Pierre Veyronwhich in 1939 won the 24 hours of Le Mans with one of the brand’s cars. The brand took six years in development of the Veyron for the challenge of implementing an engine capable of developing 1,001 HP of power and 1,400 Nm of torque. To keep the temperature of such a beast at bay, engineers had to integrate 10 radiators. The exclusivity of the Bugatti Veyron was not only noticeable when paying the 1.7 million dollars that it cost each unit. Each set of tires, especially designed for the Veyron by Michelin, cost a whopping $38,000 and had to be replaced every 4,000 km. On the track and at maximum speed, the life of the tires was limited to about 15 minutes before disintegrating. Something that they would rarely do, since the 106 liters of their tank were enough for 12 minutes. Without a doubt, a car with maintenance out of reach of many pockets. The Veyron wasn’t just about speed. It was also extreme luxury. Every detail, from materials to workmanship, was of the highest quality. Owning a Veyron was like owning a artwork on wheelsa demonstration that you could afford the best of the best. aspire to one of the special editions The Veyron was already another level, and meant paying more than 2.7 million for some of them. A ruinous business for Volkswagen But here’s the surprising part: despite its million-dollar selling price, Volkswagen lost money on every Veyron it sold. And not a little, precisely. As and how they counted in Technology.orgthe Wall Street financial research firm Bernstein Research, published a report in which they claimed that the Volkswagen group lost about $6.24 million for each Bugatti Veyron that was sold. However, the authors of that report later admitted that this figure should be taken with caution because it was based on rough estimates. Paradoxically, the explanation for this financial fiasco is given by its engineering and design success. Volkswagen spared no expense to create the perfect car and for this They invested 1,620 million of dollars in its development. Latest prototype of the Bugatti Veyron The negative part is that Bugatti only sold 450 units of its Veyron in the 10 years it was on sale, so the investment in R&D was greater than what the brand recovered by selling the cars, which turned out to be a financial fiasco. However, although in absolute terms, the Veyron’s development effort was greater than the income from its sale, the technology that was developed for that engineering gem later served as the basis for the entire a lineage of supercars. His legacy has served to break all speed records one by one until reaching the 490.48 km/h reached by the Bugatti Chiron Super Sport 300+ in 2019, as how I collected Car and Driver. Volkswagen was willing to take those losses because it wanted to demonstrate its ability to create the best supercar in the world. Although the Veyron was not a financial success in itself, it managed to position Bugatti as a reference brand on the map of luxury supercars. A “failure” that, in the end, turned out to be a great triumph, although very expensive. A version of this article was published in March 2025. In Xataka | For years no one knew who had bought the most expensive Bugatti in the world: until it became part of an inheritance In Xataka | Mate Rimac takes the first Bugatti Tourbillon to the road: he has fitted it with winter tires to use it as a snow plow Image | Unsplash (Vlad Grebenyev)

“93% of all foldables that have been sold in Spain are Samsung”

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The foldable phone market is no longer at the point where Samsung had to explain why a folded screen might make sense. That phase is far away. Since that first Galaxy Fold of 2019 to the most recent generations, the category has gone from raising very basic doubts to occupying its own space within the high range. The question, now, is another: what to do with a family that has gained ground, that already has competitors looking at the same terrain and that hints that its next step may not be limited to repeating the known format. That’s where your own conversation comes in. David Alonso. The director of Mobile Experience at Samsung Electronics Iberia spoke with Xataka in Madrid after a meeting focused on the history of the brand’s folding devices. Its reading is relevant because the South Korean company is not speaking from outside the category, but from a position that it claims is dominant in the country. Samsung no longer has to prove that foldables exist, now it has to defend why they are still its territory The figure that the firm puts on the table helps to understand where it is speaking from. As Alonso defended during the meeting, with data provided by the company at the end of the first quarter of 2026, “93% of all foldables that have been sold in Spain are Samsung“It is a very high figure, but it should also be read with caution: it does not in itself describe the future of the category, but rather the starting point from which the company interprets this new phase. Having arrived earlier and, among other things, having built a recognizable family gives it an advantage. Samsung has begun to leave clues on networks about the next move of its folding family Samsung’s argument is based on a simple idea: trust was not given, it had to be built. It’s a reasonable way to count the journey. We are talking about an expensive category, with a folding screen as a differentiating element and with an initial history marked by very specific doubts. Alonso formulated it as a learning experience accumulated over seven generations. “Since then there have been seven generations, seven generations of folding, because the family has been increasing. And what have we learned during this time? Well, we have learned several things. First, that trust is earned, because in the end it is true that it was a category that has created doubts.” That tour also changed the way the foldable was presented. The first Fold clearly aimed at productivity, with a larger interior screen and a logic closer to the mobile that opens to work, read or do several tasks at the same time. Then came the Flip, that moved the axis towards another type of user: less focused on gaining screen space and more attracted to a compact, different format and more linked to social uses. This expansion of the family helps to understand why the brand is no longer talking about a single folding product, but rather about a category with different paths. There is also an economic reading behind this bet. The director of Mobile Experience at Samsung Electronics Iberia defended during the conversation that the segment of more than 1,500 euros is the one that is growing the most in the market and linked it to a greater demand from the premium user. In this vision, product quality, user experience and integrated artificial intelligence increasingly weigh in the purchasing decision. The arrival of other manufacturers changes the balance of that conversation. For Samsung, the fact that there are more competitors in folding products serves as proof that the category has a long way to go. So we could say that if more brands enter the same field, the manufacturer that arrived first no longer competes only against the user’s initial doubt, but against alternatives that try to appropriate part of the story. Alonso himself put it this way during the interview. “For us, the next milestone is to continue maintaining ourselves as a benchmark in the market. Because one thing has happened that is very important, which is that competition has arrived, which for us is very important, because when competition comes it means that there is opportunity and that we are doing something well, right? If not, we would be totally alone, which is not good.” That’s why the teasers published Now they have more weight than a simple campaign. What was seen on social networks points to an evolution of the Galaxy foldable experience and suggests that the next step may move in the field of format. All this, together with the fact that part of Samsung’s launches in recent years have been concentrated between July and August, invites us to look towards an upcoming presentation, but at the time of publishing this article there are no official announcements. Images | Xataka | Samsung In Xataka | Samsung is ahead of the presentation of the Galaxy Z Fold8 by showing the design change of the foldable. At last

Brussels says that two thirds of what is sold in Europe has problems

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In 2022, the European Commission did a study about the most popular spices on the market. The x-ray was devastating: fraud was the order of the day. Furthermore, it was extremely common. We are talking about pepper, cumin, turmeric, saffron or paprika. That was a huge scandal and the Commission itself asked the Member States to strengthen controls. What happened next cannot surprise anyone. Let’s talk about cinnamon. In 2023, cinnamon was the fifth most imported spice in the Union. In September 2025, the Commission’s science and knowledge service (the Joint Research Center) analyzed more than a hundred samples of cinnamon marketed in a dozen countries of the European Union. The result? More than 66% of the samples analyzed They have problems. What happens to them? Well, they either violate international quality regulations or the food safety legislation of the European Union. Some show signs of fraud, others a high amount of lead and some more exceed the legal limits of coumarin (a substance that, although natural, is potentially toxic to the liver). That’s without counting fraud, of course. Up to 9% of samples labeled as Ceylon cinnamon were totally or partially replaced for Cassia cinnamon, “a cheaper and lower quality alternative, with a stronger flavor and containing coumarin naturally.” What we can do. That’s the worst. Judging by the results of the JRC, we can do little with the means we have right now. “The type of irregularities detected in cinnamon, including fraudulent practices, is diverse and cannot be addressed with a single analytical technique, which is why standardized methods are needed,” says the Commission. Taking the problem seriously would entail taking action on the matter. Above all, because the high rate of irregular cinnamon samples on the European market indicates that “all actors in the sector, from policy makers to control laboratories and manufacturers, must pay attention.” A version of this article was published in 2025 Image | Michael Collett In Xataka | It looks like honey, it smells like honey, it tastes like honey, it’s not honey: the import fraud that devastates Europe

The Ferrari Luce has sold all its units in China. And that is the best sign for Chinese manufacturers

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Ferrari Luce in China. With the Luce, of course. The Maranello electric car has posted the “all sold” message on the door of its dealerships. 88 units at almost $600,000. A very high figure for a Chinese market that has also lowered the prices of luxury vehicles. Despite everything, Ferrari is Ferrari. whatever they want. They can sell whatever they want. It is the conclusion defended by multiple analysts and pickup in Xataka during the presentation of Ferrari Lucethe company’s first electric car that created enormous controversy for its design that even surpassed that of having launched an electric car without a trace of gasoline smell. Just a few days later we learned that Ferrari had sold each and every one of the units that I had planned in a first print run. Many or few? It really is not entirely clear because Ferrari’s production capacity is limited and only with the passage of years will we be able to know if the car has been a success or not. What is certain is that Ferrari, by the simple fact of being Ferrari, shows that it can sell whatever it wants. 88 units for China. With a waiting list that already extends until 2027, the Ferrari Luce has had the reception that could be expected. Even though the company has assured that does not force its more traditional clients to buy the car as a preliminary step to get the most special units. Of that waiting list that has already been completed, 88 of those units will go directly to the Chinese market. These Ferrari Luce, ensure in Car News Chinahave been sold with a starting price of $586,600 (almost four million Chinese yuan at the exchange rate). The figure is, they explain, 7% lower than the price sold in Europe. Very important. That sales are advancing at a good pace is huge news for the brand since China has been very quickly turning to its local manufacturers and turning its back on foreign ones. In fact, Ferrari only sold 584 units in 2025 in the Asian country. The fall was serious because in 2024 it signed 814 units and in 2023 it placed 1,221 supercars. That is to say, placing 88 units at once in China has already allowed it to sell 15% of the same amount that it signed last year. Without a doubt, a cushion that allows you to cushion the fall in a market that is clearly moving towards electrical products and, above all, to local ones. Big money. When analyzing car sales in China, in CarNewsChina They talk about “extra luxury” to refer to cars that cost more than a million yuan (just over 120,000 euros at direct exchange rate). It is a market where, curiously, only European cars dominate. The twentieth place last year was the Mercedes-AMG GLS with 83 units. In one fell swoop, Ferrari would have already surpassed it. But this list is not dominated by European cars because they do things better, it is because Chinese manufacturers have entered into a price war that has managed to place the price ceiling of their luxury cars below that million yuan. That is why it is surprising that Ferrari is capable of placing 88 units of a car that multiplies that cost by four. It must be taken into account that only BYD with the Yangwang U8 and its long variant U8L managed to sneak into this list. The rest of the supercars do not appear because, among other things, they cost less money than that million yuan border. Much more for less money. To show what we are talking about, the Huawei Maextro S800a luxury sedan that is half-manufactured by Huawei and the automobile conglomerate JAC, started last year at just over 700,000 Chinese yuan (about $100,000 at the exchange rate) and its top range barely exceeded that million yuan. Only in the last month of December 2025, This car outsold the BMW 7 Series, the Porsche Panamera and the Mercedes-Maybach S-Class. which were consolidated as the next three best-selling cars. While the Chinese car sold 4,376 units, the European options totaled 4,140 units. Chinese manufacturers are offering cars that are more technologically advanced inside than any other European company. The Huawei Maextro S800 has triple screen inside between 15 and 16 inchesendings in wood inside with space to store champagne bottles, individual seats in bucket format in the rear seats, the most advanced ADAS systems and, of course, full integration with the Huawei ecosystem. The path to choose. They assure Ferrari that the Luce is a car that is not aimed at its most classic clients. “It is designed for a different customer profile, not for historical customers to buy, who, obviously, can do so if they wish,” assured Enrico Galliera who has just left his position as the company’s head of marketing. As we said in Xataka It is clear that Ferrari is looking to carve out a niche for itself among a new type of customer. Although it aims at a global market, this was essential in China where the preferred car among the rich also seems to be electric and Chinese but, above all, it aims to be something different from what we traditionally know as a car. That Ferrari has sold all the units there allows it to position itself as a modern company, capable of doing different things. For example, this opinion from a Chinese buyer of a Porsche Taycan in statements to Bloomberg: “It was just an electrified Porsche. That’s all.” In the article, he described the purchase as “terrible” because, simply, it did not provide any differential value. For now, the numbers seem to say that Ferrari is moving on the right path in China. Photo | Ferrari and Sou Jest In Xataka | “It shouldn’t be in a car”: Legendary Apple designer thinks we have a problem with touch screens

“It is sold as the golden goal, but for some it is an existential abyss”

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Leo She is 79 years old and continues to work in the nut store she opened 51 years ago with her husband. Amadeoa 96-year-old “tavernkeeper”, may be the oldest active hotelier in Spain; After a lifetime of working, he continues to proudly say that he is in love with the union and that his thing is “a game” that feeds him spiritually. These two stories have gone viral on the social media profile of @comilonestvwhich takes time recovering people’s stories who “have spent a lifetime working” and continue to do so despite having passed retirement age. The comments that accompany these videos contain a mixture of astonishment and admiration, but above all they make it clear that these cases represent a not so small reality in Spain—dozens of users mention similar examples in their cities and nearby environments. The moment of the retirement It is often imagined as a desired goal after decades of work: a stage associated with more freedom, one’s own time, and the possibility of taking up hobbies or discovering new ones. However, for a part of the population, the arrival of retirement does not imply a total break with their profession. While some people completely disassociate themselves from their work activity, others choose to maintain a certain connection with it or even decide to continue working beyond retirement age. The economic weight The transition from collecting a payroll to receiving a pension implies, in many cases, a reconfiguration of the economy in many homes. Money then appears as one of the possible motivations among those people who choose to continue working when the opportunity to retire arrives. This trend has exploded in the last decade in the United States, where studies They point out how the number of workers aged 65 or over who remain in the labor market has grown. In fact, some statistics They point out that in 2024 just over 22% of adults over 65 were still employed, whether full or part-time. Meanwhile, in Spain, the last Active Population Survey (EPA) of 2025 has placed the employment among those over 65 years of age at historical highs, going from 5% to 14% in the last ten years. There are multiple factors behind this increase, but the economic factor appears recurrently in those who decide to prolong their working life. Antonio, a 67-year-old doctor who continues to practice in the private sector after retiring from the public system — and who prefers to keep his identity private — assures that “the economic issue usually weighs heavily” in this decision. Especially, he explains, because many people reach retirement with children still financially dependent. “It is very rare that at 65 years old people have their children already placed, emancipated and all expenses paid,” he points out. He assures that the situation has changed a lot compared to previous generations: “Before, when the parents retired, the children were already emancipated. Not now.” The delay in emancipation and the cost increase of life means that many families continue to have significant financial burdens even after reaching retirement age, which according to Antonio makes it “so common” in the health sector to maintain activity: “It is very rare for someone at 65 to say: ‘I’ll take my clogs and phonendo forever’.” However, reducing this phenomenon solely to an economic issue would be oversimplifying it for Gema Pérez Rojo, professor at the CEU San Pablo University and psychologist certified by the Official College of Psychology of Madrid. Although money matters—and a lot in some cases—the psychologist believes that it is a multifactorial decision and “it is rarely just about money.” A decision with different “edges” The reasons for continuing to work at retirement age rarely respond to a single reason. For Antonio, in fact, there are several: he mentions financial income, but also the need to stay active and avoid boredom —“What do I do at home 24 hours without any professional activity?”—, continue feeling useful, maintain a routine, continue practicing a profession that he defines as vocational or “wait” for his partner, who is not yet old enough to retire. Rosa María Álvarez Barral, a psychologist active in Venezuela, also does not believe that there is a “specific profile” of a person who chooses to continue their work activity beyond the age of 65. In his opinion, this is a decision that mixes motivational factorssocial and economic. “Work makes you feel important, valuable, distracted and continues to have interesting challenges,” he explains. Furthermore, he maintains that the profession can become an important part of personal identity and provide social recognition, especially in people with long careers or prestige within their sector. “Retirement is often sold as the golden goal of existence, but psychologically it is complex territory. It is not just a change of schedule; it is a metamorphosis of one’s identity.” This is how Professor Pérez Rojo explains how the arrival of retirement can be “for some a haven of peace and for others an existential abyss.” During working life, the profession is part of our cover letter. And after decades dedicated to a position, Pérez Rojo, who is also part of the Aging research group (BUENAVEJEZ), notices how “self-concept merges with role.” So, “when you retire you not only leave a job, you leave an identity.” Psychologist Álvarez Barral speaks of “symbiosis” or “marriage”: a “sense that your identity is linked to your profession.” This is the case of Nacho Valbuena, a journalist who, despite having retired three years ago, continues to collaborate with the media very actively. For him, vocation has been key and age has not represented an impediment, since he claims not to be able to live without practicing journalism: “I don’t think about age, I will be 90 years old and I will continue with this profession (…) It is very deep within me.” And the type of employment is decisive when facing the transition to retirement. Those who have held “jobs with a high load of physical or mental stress … Read more

In 1999, a farmer donated his land for a children’s playground. Now the city council has sold them for millions for a data center

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There are times when a good deed turns against you. Or against an entire town. In 1999, a Texan farmer named Charles Bland decided it was time to give something back to his town, a small town called Taylor. It occurred to him to donate about 35 hectares of his land to the city of 15,000 inhabitants with one condition: The city council had to use those lands to create a public park. To formalize the transaction, the city paid a symbolic amount of $10 to the farmer. 27 years later, the accounts come out in favor of the city council: it has sold part of the property not to create the promised park, but for a data center from the Blueprint company. The operation? one of 10 million dollars. And the neighbors were quick to light the torches. An offer that could not be refused This story is one of the most bizarre that we have seen in this matter of relationship between cities and data centers. The middle 404 has echoed the situation and the anger that is being aroused by both Bland’s initial objective and the fate of the land and, above all, the vague explanations of the city council is logical. The farmer initially donated his land to the Texas Parks Foundation, a nonprofit organization, with the goal of holding it in trust for future use exclusively as a playground. This is what appears in the documents and in the land deed, but there is a problem: in the following years, the property changed hands. The Parks Foundation gave it to a different nonprofit called the Williamson County Parks Foundation in 2003, but a month later, it gave it to the city itself. In 2008, the land changed hands again after a $15,000 sale to the Taylor Economic Development Corporation (TEDC). According to your page government, it is a non-profit corporation funded by the City of Taylor and, although it is a separate entity, it is the city council that appoints the five members of a Board that change terms every three years. Is this important? Well yes, since as 404 points out, it was this TEDC that, last year, sold part of the plot to Blueprinta company that plans to build a data center next to the town for those aforementioned 10 million euros. For a non-profit, the business has been successful. When they found out about both the sale and the plans to build a data center, the neighbors took to the streets to protest. Not only was the intention of that farmer who gave his land to the city with the sole interest of children having a place to play being violated, but an installation was going to be built that heats the air and that increase the electricity bill for the neighbors. Because of this, the TEDC has published a document in which he explains what is going to be done and what the city is going to get out of all this. They state that Blueprint’s data center will be used “for a wide variety of purposes including data storage, website hosting and artificial intelligence processing” in a facility that will have a total investment of 1,000 million dollars both to construct the main buildings as well as an electricity substation, backup generators and a closed-loop heat cooling system. It’s… too close to the city In a very brief way, The document addresses the complaints and concerns of neighbors referring to a report that ensures that the facilities will comply with everything necessary in terms of emissions and impact on air quality, noise pollution, light pollution, fire risk and water consumption. Always, of course, stating that the risk and consumption is minimal and that everything will go in the best possible way. Yes, the project will be connected to the electrical network for power supply. They expose that there is no way to go back and that, basically, that is what it is. Doesn’t anyone think about the children? The City Council does There will be no park, but it will be a great benefit for the city. As we see in Straight to the Palatethe facility will not occupy the 35 hectares donated by the family, but 21 hectares. The other 14 continue to belong to the city and the intention is to build a barrier to limit the impact that this data center may have on the neighbors. In addition, and as detailed in the aforementioned document, “the City expects to receive up to 30 million in total additional income that can be used to reduce property taxes and invest in streets, sidewalks, parks and other services”. With more conditionals on the list, they say that “the school district projects up to $20 million that could be used to improve facilities, increase teacher salaries and provide a better education for our students.” The truth is that the justification could well come from an episode of ‘The Simpsons’, but if we pay attention to that phrase that points out that, no matter what happens, the decision is irrevocable, the options for the neighbors do not seem very hopeful. The United States is currently experiencing two speeds in this artificial intelligence infrastructure. On the one hand, Big Tech raising monumental data centers. On the other hand, the people and political parties (both Republican and Democrat) that are rising in some states against these facilities. Studies are already appearing that leave aside tabout water consumption (minor one that was talked about a few months ago) as energy consumption (this one is tremendous) to point to the havoc on the environment what these “giant computers” cause. But hey, in the end Taylor won’t have a new park, but he will have a few million that could be used to make a park next to a giant radiator. In Xataka | AI has caused the collapse of even a non-AI industry: gas turbines

Two friends sold their company for 1.5 billion dollars and bought it back for 450 million: today it is worth 150 billion

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Buying low and selling high is one of the maxims of any financial operation if you want do well in life. It’s the advice likely followed by two immigrant friends from Asia who met playing basketball in Los Angeles. The story of these two friends is one of the most bizarre and fortunate in the technological business field, since they managed to sell their company for 1.5 billion, and then buy it back for 450 million and turn it into an empire of 150,000 million dollars. Its history is that of one of the best-known RAM and storage device companies since the late 80s: Kingston Technology. Two immigrants and the worst Monday in history John Tu came to Los Angeles from China in the 1970s. David Sun took the same route, but from Taiwan. They were both engineers and were looking for their big break in California. By the whims of fate, they both ended up playing basketball on the same basketball court in Los Angeles in the 80s. Everything else arose from that friendship. His first business was Camintonn, a memory-related components company used by personal computers that were beginning to make the leap from laboratories and electronics hobby clubs to offices and homes, driven by promising young people like Bill Gates or Steve Jobs. After a few years of success and growth, Tu and Sun sold Camintonn in 1986 to AST Research for six million dollars. With that money in their pockets, the future seemed like a bed of roses for the two friends, but their joy was short-lived. The feared Black Monday The October 1987 crash on Wall Street caused a good part of his savings to disappear in one fell swoop. They were left with almost nothing. However, instead of looking for work in a company in the flourishing technology market of the time, they began their adventure as entrepreneurs again. “I told him: ‘You make something and I’ll sell it, like last time,’” Tu said. in an interview for Fortune. John Tu and David Sun, co-founders of Kingston Technology That same year they founded Kensington, a company with a name that seemed elegant and sophisticated, but another company had beaten them to it and registered it. So as they were fans of the folk group The Kingston Triothey chose to rename their company Kingston Technology and launched it in a garage in Fountain Valley, California. How much does current technology owe to California garages! From being born in a garage to being worth 1.5 billion To the contrary to Samsung or other brands, Kingston did not manufacture its own memory chips, but rather bought components from large manufacturers and turned them into products that people use: memory modules for computers, pen drives, flash cards, SSD disks. It was a model without great aspirations, but it worked with a precision that few could match. In fact, it is the same business model that it maintains today. By August 1996, the company was already valued at more than $1.8 billion, and SoftBank acquired 80% of Kingston for $1.5 billion. Masayoshi Son’s Japanese giant was then in the midst of a technological buying spree and Kingston was exactly the type of company it was looking for: profitable, well-positioned and growing. That is, with the acquisition of Softbank, Tu and Sun continued to be a decisive part of the company’s operations thanks to the 10% of the company that each one retained, and they also pocketed 700 million dollars each. Yes, I was not wrong: 700 million for each one, because the founders distributed 100 million dollars in extraordinary bonuses for your employees as a sample of thanks for your work. The deal was perfect because both employees and founders had put a lot of money in their pockets, but they continued working in the same position and with the same conditions as up to that date. What a bargain! …but there was still room for further improvement. Sell ​​high, buy low Three years later, in 1999, SoftBank came knocking on Kingston’s door again. The dotcom bubble was at its highest moment and Masayoshi Son wanted to recover liquidity to invest in the effervescent internet companies. Kingston was still a good business, but it was not the type of hypervolatile asset that Softbank was looking for at that time, so it offered them to recover the same 80% that it had bought from them for 1.5 billion. However, the new price was very different: $450 million. We guess holding back their laughter, Sun and Tu said yes. Obviously. In fact, they were even generous to Softbank. Just like you counted to Fortunein 1996 SoftBank had paid part of the purchase with a promissory note of 300 million that it had to pay in two years, but the investment bank did not fulfill its part and was late in that payment. Faced with such a breach, the founders could have recovered the company by contract in 1998. But they did not do so. They forgave their debt. “SoftBank was shocked,” Tu said. When Masayoshi Son wanted to sell Kingston, his first option was to sell it to them because it was his way of returning the favor they had done a year before. Thus, starting in 1999, Sun and Tu once again owned 100% of Kingston: 50% for each one. According to ForbesKingston Technology had a turnover of about $14.4 billion a year and ranked 28th on the list of the largest private companies in the United States. Its value is estimated at 150,000 million thanks to the memory shortage. A peculiarity of the company is that, despite being one of the most consolidated technology companies, it is still not listed on the stock market. No funds. Without external investors. Just the two friends who met on a court in Los Angeles almost fifty years ago and had two strokes of luck in their career that allowed them to become millionaires without losing control of the company they founded. … Read more

Apple has already sold so many iPhones to adults that it’s now going after kids. Convincing their parents first, of course.

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Apple is celebrating with its WWDC 2026. It is the big software presentation event and those at Apple have not wasted any time, presenting iOS 27 and all your news at the beginning of the appointment. However, they have not started with the long-awaited new Siri (Siri AI, from now on), but by delving into the privacy of your system. And not in general terms, but delving into something very specific: child safety and more parental control. It’s a strange way to open a software presentation where everyone is waiting for details about Apple Intelligence, macOS and the rest of the software for the Apple family, but it is something that makes a lot, a lot of sense with that obsession about which Apple has been building a discourse for years. That of security and privacy as a strong selling argument. iOS 27 with strong parental controls. Maybe too strong I don’t have children, but I am too involved in the day-to-day life of video game controversies like ‘Roblox‘ and social networks so that, if I have children, I would be concerned about their privacy. Every now and then a new hotbed of online predators is uncovered with information that makes you want to leave the Internet forever. It’s not an idea that I dislike, but for whatever reason I have to stay online. The fact is that I’m older and quite skeptical of everything I receive on my mobile. Be Natalie on Telegram who doesn’t know me at all, but already loves me madly, or someone who sends me the opportunity of a lifetime by email. But children and adolescents can be much more exposed. That’s where those predators come into play. many times they roam freely by social apps and games and, as I say, Apple has spoken very early in its presentation about privacy and parental control of the iPhone and other devices in the ecosystem. Does a stranger call you? Notify your parents so they can do the appropriate thing. What they have announced is a package of new tools so that parents can not only better control how much time their children spend on their cell phones, but also to better manage who their children communicate with. That is, I am one of those who thinks that education plays a crucial role so that the minor does not spend the day glued to the phone, but if someone wants to send inappropriate content through networks or messages, then education takes a backseat because it is the minor who suffers a direct attack. And that’s where the new protection package comes into play. The ‘Communication Safety’ layer will continue to warn and blurring images and videos that may be considered inappropriate (nudity, for example), but now it also better identifies content that may contain violence. Do you want to enter a new site that is not authorized? Ask permission and a notification will appear on your parent’s device. This adds a layer of security that is very interesting to limit the content to which minors may be exposed. Craig Federighi, head of software engineering at Apple, said the goal is to give parents “powerful, easy-to-use tools to help manage what kids can see, who they can talk to, and when they have access.” The company has assured that they are following a series of guidelines and recommendations from the American Academy of Pediatrics, which directly states that children under 13 years of age should not have access to social media apps. Notice to know at a glance the approved apps. Although the tools they have presented sound very interesting and can be helpful, I think the best thing they have shown is that everything seems easier to use than before or that in other operating systems whose options may be more hidden or more cumbersome. Allowing easy access to these tools is important for parents to use them actively, controlling both their children’s time with the device and, above all, with certain apps. The censored message. And, obviously, it is one more way to reach a new audience. If years ago they already showed up showing the benefits of the Apple Watch SE like the devices so that the little ones in the family were located, these new security functions are one more argument for parents buy your children an iPhone as that first smartphone. They do not hide, stating that there are many advantages in children having their own device to be connected and available in the Search app, but they know that there may be people sending inappropriate content and that minors themselves have an infinite range of apps that perhaps they should not access. In addition to the options most designed to directly protect the minor, there is also the list of apps that they can or cannot use, as well as screen time. Again, nothing new because there are other companies with parental controls, but Apple has something unique. Because other companies have not been present at an event with global reach to sell the benefits of their parental control system, but Apple gets tired of selling iPhones to adults every year and knows that there is a juicy piece of the cake if it enters the pockets of children. And by convincing parents that their device is the safest, they have gained much of the ground. In Xataka | iOS 27 update: which iPhones it comes to, how to prepare and how to update

2,000 years ago the Romans sold perfumes in glass doves that could only be opened by breaking their necks.

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Despite their great efforts, the cities of the Roman Empire they didn’t smell good and well, it makes sense: they lived in conditions of high fecal contamination and also they used feces as medicine. Of course, to Caesar what belongs to Caesar: they had bottles to store their ointments and oils that, like the best current perfumes, promised a lot. Without going any further, the two bottles you see above these lines date from the 1st century AD, are from the Roman Empire and belong to the MET collection. Because from then on they knew that the (good) smell, coming from anointing oneself after bathing in hot springs, from incense from temples or from burials, was something more: it could be a language of status, identity and power. So for those smells they needed a container at their height that would turn the task of perfuming themselves into almost a ritual. For example, a dove. Dove-shaped jars. The ointments of the Romans were, in a nutshell, something like today’s ampoules: small ceramic or glass containers where they stored oils, commercial products or substances for funeral practices. blown glass arrive In the 1st century BC and 200 years later, the Romans were true virtuosos of glass manufacturing both in quality and quantity: according to the Penn Museummanufactured up to 100 million containers a year. These curious zoomorphic specimens in the shape of a bird and the size of which fit in the palm of the hand became so popular that they constitute a subcategory in themselves within their unguentary and it is common to find it in deposits. The method of use was practically identical to a vial: you have to break that small neck to access the contents inside. In this case, literally breaking the bird’s neck. In addition to its aesthetic value, they met their goal when storing valuable ointments: it protected the contents from excessive exposure to oxygen and helped to dose the amount poured. Why is it important. Converting ointment bottles into something more sophisticated in the shape of a bird constitutes one of the first and most striking cases of packaging and user experience (imagine that unboxing of an influencer of the time). Have a glass jar and also with this type of shapes It was a status indicator.as witnessed by the art of that period, where we see men and women perfumed after a visit to the hot springs. On the other hand and leaving aside the shape, these jars are the vestiges of the imperial commercial network: spices from India, resins from Arabia and locally grown flowers were used to make perfumes and ointments. If they also go to the laboratory, they constitute a valuable source of chemical data on Roman civilization and its customs. Without going any further, a laboratory analysis allowed identify a primal patchouli in an exhibition in Carmona (Seville). Context. Among these zoomorphic glasses the dove was the star: archaeological evidence suggests that the dove was one of the first birds domesticated by humans, so people learned its habits and characteristics and used it for messaging. On the spiritual level, they introduced it into their religious rituals and mythology. Thus, the dove was the sacred animal of Venus and she was often represented in statues with a dove perched on her hand or on her head. However, this relationship is much older: already in the Bronze Age, in Sumerian Mesopotamia, consists the association between doves and the mother goddess. Storing perfume in a container in the shape of your sacred animal is a fully conscious and coherent act. Yes, but. Many of these readings of the dove-shaped glass jars are hypotheses based on what we know about the Romans, but we don’t know for sure: these perfumes could well be for everyday use or for funeral rituals. Likewise, they were not exclusive objects of the wealthiest classes: the simplest ointments were within the reach of the popular classes and their shapes were refined over time. In short, the dove could have different meanings depending on who had it and what for. In Xataka | The fall of the Roman Empire has obsessed us for centuries: some economists believe they have the answer in 400,000 coins In Xataka | Almost 2,000 years ago a Celtiberian soldier visited the most remote frontier of the Roman Empire. Then he returned to Soria with a souvenir Cover | MET

We’ve been sold melatonin as the ultimate harmless sleep supplement. Science does not think the same

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By taking a walk through any pharmacy, supermarket or online store, it is easy to find melatonin as the definitive solution to sleep problems and with the great claim of being something totally natural that our body secretes. Pills, drops, infusions or even gummies are some of the presentations in which we find a product that for many should not be available to everyone and that, in their opinion, It should be regulated like any other medicine. The alarm voice. The scientific community and regulatory bodies They are starting to sound the alarm and the central idea is clear: melatonin is not as harmless as it is often promoted and, according to experts, it should be treated with the same rigor as a medication, and not as a simple vitamin supplement. The labels. One of the biggest problems with melatonin, especially in countries like the United States where it is regulated as a dietary supplement, is the lack of strict control over its production. Here a study published in 2017 put a worrying fact on the table when seeing that there are a great variability between what the labels say and what the bottle actually contains. And when analyzing multiple brands, researchers found products that contained from 83% less melatonin than declared, to an alarming 478% more. And if that were not enough, the study detected the presence of serotonin in several of these supplements, which is a neurotransmitter that is regulated. It’s not something magical. Marketing has positioned melatonin as a universal solution for sleep that can be consumed without almost any type of control or limit. But here the different reviews conclude that its benefits are modest, without having a powerful hypnotic effect, but rather that its real usefulness lies in adjusting specific circadian rhythm disorders such as jet lag, so use should be selective and not routine. Furthermore, it is not without risks. One of the most striking is the incompatibility that taking melatonin may have. with anticoagulant medicationswhich requires medical supervision. This is something that a priori is not known to patients as they do not go to the doctor for a prescription and have melatonin available on a supermarket shelf. The silent danger. The rise of melatonin in gummy form has brought with it very serious collateral damage, since children may see it as a candy, which has led to an increase in visits to the emergency room in the United States due to excessive consumption of melatonin. In Spain, The approach taken is more strict, since drug regulatory agencies evaluate the safety of this substance in the key of medicinealthough you can buy it almost without any type of control when going to any supermarket. The positive part here is that the highest concentrations of melatonin can only be prescribed by a doctor in consultation so that the pharmacy can make a master preparation, considering it as just another medication, which is what is requested internationally. Images | James Yarema Slaapwijsheid.nl In Xataka | Someone has said that melatonin damages the heart. The reality, according to science, is that we can be calm

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