Byd

BYD sales are sinking in China, so its plans now go through two countries: Mexico and Argentina

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BYD has its eye on America. At the moment, its entry into the United States is almost impossible but its expansion plan not only targets the country that has tried to build a wall against Chinese car manufacturers. The Chinese company has set its sights on Canada. But also further south, in Mexico. And much further south, in Argentina, with a project that crosses the entire continent. 100,000 cars. According to Stella Li, vice president of BYD worldwide, the volume of cars that Mexico and Argentina have claimed that the Brazilian factory exports to them. According to Chinese media, this volume of orders is distributed equally, with 50,000 cars for each country. The export order for the Brazilian factory demonstrates the growing interest in both countries for BYD plug-in vehicles. He’s not the only one. In Brazil alone, BYD sold 113,000 cars last year, making the country the country that bought the most cars from the company outside of China. A factory is key. Since last summer, BYD is producing cars in Brazil with a clear focus for South America. There it produces the BYD Dolphin Mini (what we know in Europe as BYD Dolphin Surf) and will share facilities with the BYD Song Pro and BYD King, plug-in hybrid options. The plant, which started with controversy after working conditions close to slavery will be reported During its construction, it has the current objective of producing 150,000 cars each year but is capable of expanding the volume to 600,000 cars per year. The investment, therefore, is strong. At the moment, production has begun in the SKD version, with kits that arrive partially assembled, as is happening in Barcelona with the Chery Group, but according to BYD The goal is for production to be completely local over the years. From Mexico to Argentina. In Bloomberg They explain that the plant will be the central industrial hub of the entire continent for BYD. The company started with a production of 150,000 cars per year and planned to expand its capacity with a second phase to 300,000 cars. However, last October they announced that they plan to double this figure and reach 600,000 cars manufactured per year. Expansive plans in America are key for BYD. The company is seeing its sales slow down in the local market. In China, the State has withdrawn aid to the purchase of “new energy” vehicles (plug-in hybrids and electric), which directly impacts a company like BYD that has no other alternative in its range. Added to this is that the State has been trying for years to mobilize local consumption, which declines without this aid. The news coming from outside China indicates in Blomberghave been good news for the company whose shares have begun to rebound after a sustained fall. The Mexico case. Looking ahead to its expansion, BYD has set its sights on Mexico. In fact, Chinese manufacturers have been gaining great popularity in the country. enough so that the Government, in a clear nod to the United States, has raised some 50% tariffs on these cars. A strategy that, for the moment, has been unsuccessful in its first stages because These companies had already exported cars in very high volumes. However, BYD has the best tool in Brazil to continue selling in Mexico. Both countries have a special treaty that allows them to take cars from one country to another without paying tariffs along the way. The company planned to build a factory in Mexico which, in addition, he wanted to use as a back door for shipping cars to the United States. With the closure of this border and the tariffs already imposed on Chinese cars (and those to come)BYD ended by throw away your plans. The Argentina case. As we said, Mexico and Brazil are not the only two attractive markets for BYD. Argentina has become another vein that, supposedly, has demanded the importation of 50,000 Chinese cars. In Infobae They point out that this figure is equivalent to 10% of Argentina’s annual vehicle production. Until now, the Argentine market has been highly regulated in its imports but it has opened up. This has increased imports by 97%, making it more important than ever for companies to export outside their borders. (90% of them already do it). However, they are seeing how the reception capacity in countries like Peru or Ecuador is lower because Chinese vehicles are also beginning to enter these markets. At the moment, tariff-free imports to Argentina are based on quotas. Quotas that, of course, They are 50,000 units which are exactly the ones that BYD plans to send to the country from Brazil. An eye on Europe. But, in addition, the Chinese company says it is not only interested in America. In presenting all these figures, BYD also assured that it had one eye on Europe. And with him progressive link between Mercosur and Europeit will be easier to import cars to Europe economically. It remains to be seen, however, if BYD is compensated for the efforts it has to make in terms of homologation to bring cars from Brazil. And tariffs are one thing and security obligations are quite another. Despite this, the company may have an opportunity if it manufactures pick-up for America, widely purchased in the region but with very low performance in Europe, so it can compensate for its exports so as not to have to dedicate specific assembly lines in our soil for a marginal type of vehicle. Photo | Jimmy WooBYD and Nicolas Flor In Xataka | Spain has a new brand of Chinese cars and it arrives with an ambitious plan: “Five million units by 2030”

BYD is already studying entering Formula 1, according to Bloomberg. And it is not a whim, it is a necessary step

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To understand a leak you have to imagine (or be clear about) who is behind it. But also how and when the information has been leaked. And in this case, of course, there is little that is coincidental. BYD is studying its entry into Formula 1, according to Bloomberg. In the week in which Formula 1 arrives in China and the sport seeks new markets. The rumors. BYD is studying its ability to compete in Formula 1 and/or the World Endurance Championship (WEC) according to Bloomberg. The media outlet points to “people familiar with the matter,” who point out that the company calculates how much money an investment could take where no success is guaranteed. For the information of Bloomberg It seems that internal investigations would be in their early stages. And the media points out that there would be two possibilities, from creating your own team to buying one already on the grid, a more common option. Because? On BYD’s side, the reason is clear: trust. The company needs to open up to new markets but, in addition, its plans for the next five years include a rapid expansion. The company has also seen how its sales have collapsed in China and there are those who anticipate a stagnation in sales if the State does not return the purchase aid of recently recalled electric cars. Entering one or both of the competitions would give the company a layer of credibility and confidence in the face of possible new competitors. Competitions continue to be a huge laboratory where solutions and ingenuity can be developed that can then be applied on the street, but they also help create history and brand image. Chinese companies need a boost in this last sense to give credibility to their proposal. At the moment they are doing it by following all the challenges that traditional manufacturers once set themselves. That’s why Xiaomi has sought its own record at the Nürburgring. That’s why BYD boasts of having the fastest car in the world. Jumping into competition is only a natural step in strategy. Formula 1. Why would BYD be interested in Formula 1 when the championship is not going through its best moment? For several reasons: With the change in regulations, the battery and electric motors are more important than ever. Right now, the type of motorization is aligned with a proposal with which BYD can take advantage on the street. Despite criticism, it remains the queen category of motorsports. Neither the World Endurance Championship (except the 24 Hours of Le Mans), nor the World Rally Championship, nor Formula E, nor the American competitions (Indycar or Nascar) attract so many viewers to television. Formula 1 has gained enormous weight among young people in the United States. Your documentaries Drive to survive They have increased interest in a population group that may be interested in their vehicles. The country also already organizes two Grand Prix, which would serve as a showcase where, at the moment, they cannot sell their cars. Formula 1 aims to once again attract the Chinese public. This weekend F1 returns to Shanghai, which has been sowing the seed since 2004 (with the 2020-2023 break due to the Covid-19 crisis). If Formula 1 is interested in gaining followers in the country, BYD would be a great tool. And the problems? The problems for BYD are also several and almost all of them are linked to the fact that it is impossible to guarantee the return of investments in competition in terms of success. And it is difficult to measure its social impact in the short term. Bloomberg points out that a year in a championship like Formula 1 or the WEC is equivalent to investing about 500 million euros. The company does not have a previous competition structure. That leaves two possibilities: create it from scratch with inexperienced engineers or buy existing equipment. Neither option is cheap. The future of Formula 1 is uncertain. The current regulations do not convince either drivers or fans. Some teams even supported freezing the change or not giving so much weight to the batteries and others like Audi, which had already made the investment to enter it, refused. The doubt is whether the sport will maintain the current rules as they are or if they will move away from a proposal that fits with BYD’s philosophy. Just as BYD has a lot to gain in image, it can also lose it. Both Formula 1 and the WEC are dominated by Western teams, failing could mean a step back in the communication strategy. The WEC. The World Endurance Championship could be a logical and alternative option to Formula 1 that seems to have fewer risks. The organizers seem willing to open their hand with the type of motorization used, so there are not so many regulatory restrictions in that sense. This has once again attracted brands such as Ferrari, Aston Martin, Lamborghini, Ford or Genesis (Hyundai). In addition, it would allow him to grow and gain experience without having so many spotlights on him. Endurance races are an excellent opportunity to test the reliability of advances that can then be replicated to a greater or lesser extent on the street. A success would be excellent publicity and a failure would not attract as many eyes. Photo | BYD and Drew Bates In Xataka | From BYD to Xiaomi: all the Chinese cars that are already sold in Spain, Europe and those to come

For the first time, BYD has sold more cars outside of China than inside. It’s very bad news for them.

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Pursue your dreams… outside of China. Beyond Your Dreams are the words hidden behind the acronym BYD. The acronym of the company that sold the most electric cars in the world in 2025. A company that seemed to have meteoric progress but that has stagnated with a local market that is slowing down at a dizzying pace. So much so that it has already sold more cars outside of China than inside. A well-thought-out strategy that arrives ahead of time. A milestone?. The month of February was the first in which BYD has sold more vehicles outside China than in its own market. It is a conditional milestone, since sales in China of the entire market have plummeted and, of course, have hit the country’s largest car manufacturer hard. A general trend. Although in 2025 car sales in China once again set a record with 34.4 million cars sold (a growth of 9.4%, according to the Chinese Association of Automobile Manufacturers) in figures collected by the media 36krthe market has been experiencing a slowdown for months. In February, car sales in the country fell 15% compared to the same month in 2025, they point out in Reuters. But the problem is worse among individuals, where sales have fallen by 34% as a result of the Chinese New Year festivities and the withdrawal of some purchasing aid. The latter has had a direct impact on sales of “new energy” cars (plug-in hybrids and electric). According to data collected by CNEVPostIn January, 596,000 cars of this type were purchased, compared to 744,052 units in the same month of 2025. A drop of 22.1% that worsened in February, with 464,000 units sold compared to 686,000 units the previous year. It is a year-on-year drop of 32%. The BYD case. This general decline in sales, with more worrying figures among new energy vehicles, has had a direct impact on BYD. Last January, BYD sold 210,051 new energy cars when in the same period of 2025 it placed 300,538 units on the market. In February, the figures were worse with 190,190 units sold compared to last year’s 322,846 units, reported in CNEVPost. That is, so far this year, its sales have fallen by 30% in January and 41% in February, extending a trend of low sales that has been going on since September of last year. BYD sales have not grown in China since June 2025. In July and August they achieved a technical tie in the year-on-year comparison but, since then, they have lost in all one-year comparisons. These falls have caused Geely to surpass BYD in sales in the first two months of the year. Between January and February, Geely has sold 476,327 units, just 1% more than in the same period of the previous year. There are just over 76,000 units than BYD (400,241 vehicles between January and February) thanks to a larger product portfolio and less dependence on “new energy” vehicles. This has avoided a fall due to the withdrawal of state aid, they state in SCMP. More outside than inside. As we said, BYD’s sales have plummeted in China but its exports have skyrocketed abroad. This has meant that the company has sold, for the first time, more cars outside its borders than within its borders, they point out in Electrive. Two factors explain it 41% decrease in sales in China compared to February 2025 Increase in exports of 50.1% compared to February 2025 The company has managed to consolidate sustained growth in its exports. They point out in CarNewsChina which with February now adds up to four consecutive months exporting more than 100,000 units. This has caused them to place outside their borders this month 100,600 units of the 190,190 units which have sold all over the world. That is, more than 50% of its sales have been delivered outside of China. a mirror. BYD has become the best example of what the Chinese market is all about. The country lives in a whirlwind of launches and a suffocating price war. BYD itself, with its new launches at ultra-competitive prices, has caused their own cars become obsolete with months on the market, gathering dust in dealerships. The rest of the companies have also played to lower prices to keep up the pace and release news at a frenetic pace, but that produces some anxiety in the client that sees how what is new today can be left behind very soon. Bad news in a country like China that has been trying for years to promote domestic consumption to put its economy into higher gear. But, in addition, the State has withdrawn some aid to the purchase of electric cars, the most important column in the industry. This has its consequences in the drop in sales among individuals. Before time. That BYD intended to expand outside China was no secret. In fact, his plans happened because half of global sales will be consolidated outside of China in 2030. The expansion plan with the factory Hungarythat of Türkiye and, it is rumored, another in Europe is part of it, without forgetting the Thailand and Brazil. The question is to know if this surprise of sales abroad has arrived too soon and the only thing it confirms is the slowdown that the brand will have to deal with in China. If you want to consolidate yourself as one of the largest global manufacturers (there was talk of reaching 5.5 million units in 2025 but finally they stayed below the 5 million border) it is essential that they expand borders and not depend solely on the internal market. European manufacturers can give BYD some examples of what happens if you base the bulk of your strategy on selling in China. Photo | BYD In Xataka | The year of Chinese consolidation in Spain: MG, Omoda and BYD close a spectacular 2025 and are among the best sellers

BYD sales have fallen 41% in China. It is the biggest symptom that something much more serious is happening in your industry.

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They are very specific days but the data is the data. And the data says much more because of what it hides than what it says at first. BYD has fallen 41% in sales during the Chinese New Year holidays. The problem is that the Chinese market seems to be slowing down. And BYD isn’t the only company feeling it. 41%. This is, as we said, how much BYD sales have fallen in China during the month of February 2026 compared to the same period in 2025. The data is provided by CarNewsChina where it is also noted that it is 9.5% less than last January, so the trend does not invite optimism. In the middle they point out that this fall coincides with a Chinese New Year that in 2026 has completely departed the month of February. These are days in which sales inevitably fall because citizens live immersed in the largest migration in the world and this year has been one of the longest festive periods in recent years. In 2025, these festivals occupied the last days of January so that during the remainder of the month they were able to reach cruising speed, which exacerbates the decline. The price war. BYD’s low sales are exacerbated by a stagnating local market. To continue encouraging sales, BYD, Tesla or Xiaomi are offering financing for seven years. Something common in our country but a rarity that is becoming consolidated in China and that makes another detail clear: there is no room to continue lowering prices. Already in January, the China Passenger Car Association announced that sales had fallen 13.9% compared to the same month in 2025. The situation was more complicated among “new energy” vehicles, as plug-in hybrids, electric and extended-range electric vehicles are called. In this case, the drop reached 20%. Obviously, for BYD, Tesla or Xiaomi, who only offer electric or plug-in cars, the former, the situation is more delicate. A must-see. Exporting has become an almost obligatory outlet for BYD. Although its sales have decreased in the local market, exports have exceeded 100,000 units and that represents a growth of more than 50%. And there are already four consecutive months with shipments of this volume, they point out in CarNewsChina. Although BYD’s progress had been slow in Europe until recently, in 2025 they grew 270% on our continent. January has also been a good year (they almost triple their position compared to January 2025, they point out in The Energy Newspaper) and is a boost to a policy that has opted to give more for less money within plug-in vehicles. If we talk about Spain, one of the most important countries for BYD right now outside of China, BYD has placed two electric cars among the 10 best-selling cars so far this year and another two among the five best-selling plug-in hybrids. Much more than a symptom. Although we have focused on BYD sales, what is clear is that in 2026, car sales will not start in China. In The New York Times They reflect the drop in the company’s share price, which has lost part of the support of investors. But the problem goes beyond the brand’s headquarters. Mike Smithfrom Washington and Lee University, points out to the American media that 40% of the vehicle production generated by China is not being used, according to his calculations. This is not the first time that there has been talk of Chinese overproduction of automobiles. The constant evolutions in the product have made products launched just a few months before obsolete, pushing the price war even further. And with a country overproducing cars and evolutions at a dizzying pace, it is logical that the customer stops purchasing, expecting a better car at a better price in the short term. Photo | EEYAUT Waihung on Wikimedia In Xataka | Same car, three names, three prices and one reality: China has chosen Mexico as the spearhead of its exports

BYD sells a total of zero cars in the United States. And, despite everything, it has denounced the United States for its tariffs

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Not a year ago and it seems like a thousand lives have passed. In case you don’t remember, I’ll give you some background: the United States and China went to war about a year ago. A trade war who left us images to remember, like the photo of Donald Trump with the “reciprocal tariffs” table either the penguins who will now have to pay for putting their products there. Assuming, of course, that the penguins knew how to design, develop, produce and sell products. Beyond Pepín Tre’s own approaches, the truth is that we have been in tug-of-war between the United States and China for almost a year. In OctoberDonald Trump and Xi Jinping met to try to relieve tensions. It is one more of the chapters that has left us a most bizarre year in which, for example, China has been playing its own solitary tricks, redefining the origin of products, classifying them by their place of manufacture and not by the place of development or packaging and, thus, make the entry of chips accessible without lifting restrictions on other types of products. The last chapter of this story seems to be being written by BYD. The Chinese company is not selling cars in the United States. And what has already been approved by Joe Biden before the entry of Donald Trump, with bans on the sale of all cars with Chinese software or hardware, it does not seem to make things easy for the Asian company either. Despite this, BYD has made a tough decision: sue the United States. They believe that the tariffs they are paying are not legal. They doubt that the regulations used by Donald Trump allow tariffs to be imposed. And that is why they demand that all the money paid since April be returned to them. But what money? Much more than cars… although with cars in mind As we have told you in Xatakathe Asian company is much more than a car producer. In fact, and this is part of its secret, BYD did not start out as a regular car manufacturer. BYD, in addition to cars, produces batteries or heat pumps. Vertical integration is part of your secret to saving costs. From this evolution and opening new horizons, its automobile division was launched. But also buses and trucks. Because when BYD arrived in Europe it had already been there for many years selling their buses for our continent. And the same thing happens in the United States. It does not sell cars, but it does sell buses, trucks and batteries. In fact, according to Reuters750 BYD employees work in the United States in its North American division. Up to four BYD subsidiaries from which buses, trucks, batteries and renewable energy systems come out are those that have filed their lawsuit in the United States Court of International Trade. In it they defend that “the text of the IEEPA (the International Emergency Economic Powers Act on which the “reciprocal tariffs” policy was based) does not use the word “tariff” or any term of equivalent meaning.” Since Donald Trump announced the tariffs that he was going to impose on practically everyone, doubts about their legality or otherwise have been on the table. The United States Government dusted off the International Emergency Economic Powers Act to move them forward, a rule of the Cold war. However, doubts about whether or not this rule should go through Congress were on the table from day one. Even the Senate has voted against the tariffs to some countries but the resolution is purely aesthetic. Now, BYD claims that nowhere in the law does it specify that tariffs can be imposed on products coming from abroad. It is a theory supported by various companies that in recent months have also presented their own lawsuits in the same terms, such as Toyota, Costco or Prada, they point out in CarNewsChina. The decision of the court in charge of the lawsuit is key because if it rules in favor of the companies, the United States would have to return all the money collected since April. But it would also open the door for products to be exported without these special tariffs being applied, they would simply have to comply with the tariffs that were already active before April 2025. That is to say, At stake is not only money that BYD may have lost on the products it has sold there. At stake is also market entry which, with current tariffs, is almost impossible. Besides, Canada has opened the door to Chinese electric cars and Geely has dropped that their intention is also to sell their Chinese cars in the United States. The big question, as in the case of BYD, is how they intend to do it before the end of the decade with the restrictions that are currently imposed. It is a question that neither BYD nor Geely have answered. Photo | BYD and Joshua Hoehne In Xataka | “They are going to regret it”: Canada has generated even more tension with the US by opening the door to Chinese electric cars

MG, Omoda and BYD close a spectacular 2025 and are among the best sellers

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It was the last days of March 2023 when we traveled to the north of Madrid to attend the BYD launch. “Europe has had its eyes closed for a long time”they told us from the company. That felt like the arrival of the first Chinese brand to our country, the one that came to confront Tesla in the electric car. At that time, MG was already selling thousands of units in our country and there were minority alternatives but the arrival of a manufacturer that was approaching two million cars sold It was already more serious. Months later Chery would arrivewith Omoda and Jaecoo, but also Ebrounder the arm. Along the way, other minority brands such as Lynk&Co or Xpeng have also been bringing new models to the market. But the bulk of Chinese sales and impact in our country is concentrated in the three companies we have listed. MG is completely established in our country, BYD has completed its second full year (with a change of direction included) and Omoda, Jaecoo and Ebro have now established their offer. And the result has been very good for them. More models and more sales If the year of Chinese brands in Spain has been characterized by something, it is because have put more points of sale on the streetmore cars in those points of sale and, above all, more cars in the garages of your potential customers. At the end of 2025, in Spain the main Chinese brands have obtained the following results: MG: 45,163 units (growth of 46.78%) BYD: 25,556 units (growth of 373.87%) Omoda: 13,963 units (growth of 79.33%) Jaecoo: 9,728 units (growth of 785.17%) Ebro: 12,459 units (growth of 44396.43%, they only had one car available at the end of 2024) Are very striking data due to several factors: MG sold more cars in Spain than Citroën (34,286 units), with which it competes on price. And it sold more cars than classics like Ford (29,065 units), Nissan (34,711 units), Opel (26,549) or Skoda (42,387 units). BYD only sells plug-in hybrid and electric cars so its potential customer market is much smaller Omoda, Jaecoo and Ebro are three brands of the Chery Group but each of them competes with three or four cars that, in addition, can be stepped on in price but not in positioning. If the sales of the Chery Group are added, they exceed 35,000 units. Brand by brand If we focus on the approach of each of these companies, we must take into account that MG already has a wide range of vehicles but is managing to attract customers in one of the most complicated markets: that of the cheapest cars on the market. Almost half of the sales of the best positioned one are accumulated by the MG ZS, one of the most affordable options on the market that for just over 20,000 euros delivers the ECO sticker so sought after in a Spain with growing low-emission zones. This has been the first year with its hybrid version working at full capacity and that has been noticed. The same has happened with the MG3which accumulates more than 9,000 units and is its second best-selling car. He good result The MG ZS among hybrids can be seen on the list of best sellers. And, of the non-plug-in hybrids, the Chinese SUV is in seventh position, surpassed by a Peugeot 2008 that has accumulated just five more registrations and in a field where Toyota clearly dominates (three of the four best-selling cars in this segment are its). MG’s third big best-seller is a good example of where the strength of Chinese brands lies. The MG EHS is a plug-in hybrid that, again, conquers by price. It has managed to become the second best-selling plug-in hybrid of the year, surpassing a Toyota C-HR that could be the great favorite. But no one is offering as much size and equipment at a lower price among plug-ins than the Chinese brands. That’s why the BYD Seal U has been the best-selling plug-in hybrid. As we said in our testcosts the same as the Toyota C-HR powered by this technology but for a family it can be much more interesting. The BYD SUV is not the only Chinese one that sneaks into the plug-in hybrid. The Jaecoo 7 also has its market share, a model that has also focused on offering extensive equipment at a reasonable price, which has allowed it to position itself as the sixth best-selling vehicle of this type in our country. The appearance of all of them and the Omoda 9 and the Ebro S700 among the best sellers of December, it gives us a preview of 2026 where everything indicates that The plug-in hybrid is the other great asset of Chinese models for next year (after the entry range). In that low range, the Chery group has already begun to make room for itself with the Omoda 5 but hopes to hit the table with its hybrid version. The car not only has an ECO label, The SHS-H version is a hybrid with all the letters and a particular touch. Attractive price, a design that is being liked and extensive equipment are its great assets for next year. And if we look at BYD, the result can also be underlined as excellent. Surviving with electric cars exclusively was becoming difficult to grow quickly and they have put all their efforts into action. They tested the BYD Seal U DM-i and found that they have a gap among plug-in hybrids. Maybe your Signal 6 DM-ias a family sedan, has it more complicated but the BYD Atto 2 DM-i It is priced to be the most attractive option on the market right now. Despite everything, the company is the first of the mortals after Tesla. Elon Musk’s people continue to dominate the electric market in our country with an iron fist, where the autonomy/price ratio continues to outweigh the rest of the values. Of course, the … Read more

Tesla wanted to make 20 million cars in 2030. The reality in 2025 is that Tesla has crashed and BYD is already leading

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Tesla has had another setback in 2025. And it has accumulated two years in a row of decline. The company had experienced a meteoric rise until 2023 but has accumulated two years of clear decline. And the most worrying thing is that their promises were to multiply their sales but, above all, to take advantage of the pull of an electric car that is gaining followers. When it is easier to sell electric cars, Tesla falls. 1,636,129. These have been the cars delivered by Tesla in 2025. Of them, 1,585,279 correspond to the sum of the Model Y and Model 3, which leaves the S, X and Cybertruck slightly above 50,000 units in an entire year. Why does an electric car have less autonomy than advertised? For the second year in a row, Tesla falls. If we review the figures for 2024, the company put about 150,000 more electric cars on the market than this year. to get it pressed the accelerator to the floor in the last quarter of the year but this time it has not worked for him. two years. Although Elon Musk’s team tried by all means to stop the fall in 2024, this time it has been impossible. The drop in deliveries is significant but it is much more so if we look at 2023. That continues to be a record year for the company. So they put 1.81 million cars on the market. If we look back, Tesla has stopped selling around 10% of electric cars compared to two years ago. That year, Tesla positioned the Tesla Model Y as the best selling car in the world. With his final push, Tesla managed to stop BYD from overtaking him. But it was a victory with an expiration date because the Chinese company has far surpassed it in 2025. According to data collected by ElectrekBYD has sold 2.25 million electric cars in 2025 (exceeding 4.5 million cars in total). 20 million. Tesla’s data is especially concerning for the company because its promises were enormous. In 2022, Elon Musk aimed to In 2030 they would sell 20 million cars. To give us an idea, it is the sum of all the sales of Toyota and the Volkswagen Group together. The problem for Elon Musk’s company is not just that its growth has stagnated. The real problem is that it does so just when the electric car market is broader than ever. In the absence of knowing the definitive data for 2025, the truth is that Every year the electric car market is broader and the possibilities of placing a car in it are broader. In the European Union (with data from November) The electric car has grown by 27.6%. And the share of electric cars has grown by three points, standing above 16%. According to ACEA data, only in Croatia, Estonia, Luxembourg and Romania have fewer electric cars been sold than in 2024. And sales of electric cars in China continue to grow. Because? There are several factors that explain Tesla’s sharp sales decline. Elon Musk’s company has experienced a rollercoaster of emotions in 2025. The first stages of the year They didn’t anticipate a good workout. and it has ended up being confirmed: And he has made efforts. And the company has tried to turn the tables. The most obvious efforts are the redesign of the Tesla Model 3 (September 2023) and Tesla Model Y. The latter has undoubtedly had to impact its production in 2025 but it is clear that it has not managed to gain traction as expected in the market. But, in addition, the company has put on the market two shortened versions called Standard. The objective is clear: to make the product more attractive while raising the price of the previous options so that anyone interested in them would have to spend some extra money. At the same time, it looks like a great car to sell to large fleets. No gap. The other big problem for Tesla is that rivals seem to have entered territory that seemed limited for the company. In China, the market has long turn towards local products and in Europe more attractive sized versions are arriving. And the Tesla Model 3 and Model Y are large for the size they are usually purchased in Europe. Before, with less competition, they seemed like the ideal product. and for price They are still one of the best options of the market but unaffordable for those looking for cars of about four and a half meters. Tesla is also not managing to carry out options that are clearly cut from the Model 3 or Model Y. The company had the objective of launching an electric car smaller than these two models but if it has not launched them on the market it is because can’t make them profitable. Photo | Bram Van Oost In Xataka | The Tesla Model 3 and Model Y Standard confirms a story. The story of what I want and I can’t of Tesla’s 25,000 euro car

BYD CEO is clear about why the company is losing steam in China

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Wang Chuanfu, president and CEO of BYD, has publicly acknowledged for the first time the reason behind the company’s sales decline in the Chinese market. During an extraordinary shareholders meeting held on December 5 in Shenzhen, the CEO bluntly admitted that the manufacturer has lost the technological advantage that differentiated it from the competition. According to local media, Wang said that they had lost that ‘wow factor’ in the domestic market, in reference to the impact that their innovations previously generated. The underlying problem. The local media China Securities Journal collected the statements of the head of BYD, who stated that the drop responds to two main factors. On the one hand, he admits that BYD’s technological advantage is no longer as pronounced as in previous years, which has reduced the surprise effect of its products in the market. On the other hand, the CEO acknowledged that unresolved practical problems persist, such as the slow charging speed of its vehicles in low temperature environments, a critical aspect for users in certain regions of China. The numbers confirm the trend. In November 2025, BYD sold 480,186 new energy vehiclesthe highest monthly figure of the year, but which represented a decrease of 5.25% compared to the same month in 2024. It is the third consecutive month of year-on-year decline. Domestic sales were particularly weak, at 348,300 units, a drop of 26.81% year-on-year. In contrast, exports exceeded 100,000 units per month for the first time, reaching 131,700an increase of 297% that has become the company’s main growth engine. We have already seen how they have broken into Europe. For BYD and the rest of the Chinese manufacturers, it is important to continue consolidating their foreign business for two main reasons: to continue feeding their factories and to increase their profit margins in the face of a China that seems to live in a constant price war. The competition tightens. Chinese manufacturers such as Geely, Changan and Chery They have intensified their offensive with efficient hybrid and more affordable electric models, eroding their market share. Furthermore, the homogenization of products in the industry has made it difficult for BYD to stand out like before. In September 2025, SAIC Motor even temporarily surpassed BYD in monthly sales, according to they counted from CarNewsChina. BYD’s response. Wang Chuanfu hinted that the company is preparing “heavy technologies” that will be announced soon, although it did not offer details. The CEO stressed that BYD’s strength lies in its team of approximately 120,000 engineers, who will be key to regaining technological leadership. The company plans to intensify its investment in electrification and smart technologies over the next two to three years. Self-criticism included. Wang also made an exercise in self-criticism by admitting that favorable market conditions in previous years generated a certain complacency in the areas of marketing and merchandising, as they point out from CnEVPost. And now what. BYD revised its global sales target for 2025 downward, from 5.5 million vehicles to approximately 4.6 million. Between January and November, the company accumulated 4,182 million units soldwhich represents 90.9% of the adjusted objective and a growth of 11.3% year-on-year. Figures that contrast with the spectacular expansion rates of previous years: 218% in 2021, 209% in 2022, 62% in 2023 and 41% in 2024. Stella Li, its vice president, already warned us during the Xataka Awards gala We will soon have very interesting news from the manufacturer. So we can only wait to see what the firm’s strategy will be to alleviate the effect of competition. In Xataka | The world’s rare earth reserves, laid out in this graph showing the brutal dominance of a single country

BYD pours cold water on its hypothetical factory in Spain

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BYD does not have a plan on the table to open a factory in our country. At least, that is what Alberto de Aza, general director of BYD for Spain and Portugal, maintains, who in an interview with EFE has stated that the company is focused on its Hungarian factory. According to De Aza, there are neither production problems nor are there intentions to open a plant in Spain. BYD is interested in Spain. Spain has sounded strong on two occasions to be the home of a BYD car production plant for Europe. He did it first in 2023 when it was learned that the company was touring Europe looking for a location to a factory. Before the end of that same year, we knew that Hungary had been chosen. Now, information has suggested that BYD is once again studying the opening of a factory. And, according to ReutersSpain was once again one of the first candidates. Its operating costs and good performance in the country seemed to be two incentives to take into account for the future. There are no plans. That is what Alberto de Aza, general director of BYD for Spain and Portugal, answered in an interview with EFE. The head of the company in our country has indicated that “there is no specific plan at this time to implement a production center in Spain.” The response is a bucket of cold water to the information that indicated that Spain was the first on the starting line of this new race. In fact, just a few days ago the Generalitat of Catalonia confirmed that they had held conversations with company representatives. And shortly before, in October, the De Aza spoke of Spain as “an ideal place” to expand the company’s European manufacturing. For now, Hungary. At the moment, BYD seems to be focused on opening its plant in Hungary. Everything indicates that “you’ll see later.” And the company has started very strongly in our country but a good part of the European market is resisting. The commitment to plug-in hybrids at attractive prices, such as the BYD Atto 2 DM-i It is confirmation that they try to find solutions and alternatives. To this we must add that the company has faced some complications related to its Hungarian plant. The first is whether you are using enough local employees. The second is whether it is going to create a sufficiently dense industrial network around it. complicated lace. BYD is not the only company that is in the eye of the European Union for how they manufacture (in this case, hope to manufacture) their cars on European soil. At the moment, electric cars coming from China are taxed with specific tariffs for each company but not so with plug-in hybrids. To avoid this specific and general tariff (10% on imports arriving from China), Chinese manufacturers talk about producing in Europe. However, the European Union closely monitors how these cars are manufactured. And there is talk of producing vehicles using almost assembled kits that arrive in Europe by boat and are given the finishing touches on European soil. Something like if a puzzle of 1,000 pieces arrived assembled without joining four large groups of them. This, European regulators assure, might not be enough to skip tariffs. It is a practice that already has delayed the arrival of the electric Omoda 5 to the Barcelona factory, for example. Spain, why? To the above we must add a detail: Spain has moved into a complicated game of balance with China. In addition to the fact that our country offers lower operating costs (labor or energy) to manufacturers compared to other European nations, the truth is that there is another point of view. In the final approval of tariffs on Chinese electric cars, Spain veered from a resounding “yes” to abstention. Shortly after its application, it was leaked that the Chinese State had ordered its manufacturers stop all investments in the countries that supported those tariffs. Italy, for example, would have been one of the most affected countries. Since then, it has been leaked that BYD was interested in Spain to house a new European factory. But also CATL reached an agreement with Stellantis to launch a battery production plant in Aragon. It is no coincidence that Spain has pampered its relations with China lately. Photo | Mercedes and Xataka In Xataka | “They assemble Chinese cars with Chinese components and Chinese personnel”: the EU is beginning to suspect the manufacturers’ plants

BYD has built a megafactory in record time. And it’s not just a car factory: it’s a city

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The chinese automotive industry has one goal: flood the west with their cars. BYD is one of the companies that, while wanting to take over the national market, wants a good slice of the international pie. For this you have as many employees as a small countryand to carry out its vision it has the most beastly car factory you can imagine. This is the Zhengzhou plant, and more than a factory, it is a city. Gigafactory? Best Uberfactory. Everything that surrounds the Zhengzhou plant It is imposing. Starting with the times, BYD and the Henan government they signed the project in September 2021, in just one month the works began and less than two years later the factory began production. His ability It is imposing and, already in its first operational phase in April 2023, it demonstrated that it could have a ability 400,000 vehicles annually. Not only did they get it up and running in record time: its dimensions are also impressive. The plant is estimated to have an area of ​​10.68 square kilometers in factories alone, but when the project comes to completion, it will occupy about 130 km². Context. Ten times more than Tesla Gigafactory in Nevadawith its 12 km², and larger than the area of ​​the city of San Francisco (it is approximately 120 km²). It is not unusual for large technology companies to have “cities” under their control and, without leaving China, Huawei has a similar campus (and another that copy different European cities). But BYD is overwhelming. More than cars. The factory is a “living” project of which four phases have been completed so far. The first two have focused on the production of cars, but as we said, we are talking about a factory that goes beyond vehicles. The third phase launched a plant for the battery manufacturing and the fourth has the necessary facilities for the production of semiconductors. They are underway new phases to expand production to two million vehicles annually and it is estimated that the facility generates a complete vehicle every 50 seconds. Technology. This is achieved thanks to an automation rate of 98%, one of the highest in the automotive industry worldwide. For example, the welding process is carried out with 91% robot labor and there are hundreds of them operating in other sectors, such as assembly or logistics. It is not due to a lack of human work, since the factory currently employs about 60,000 people, 90% of them coming from Zhengzhou or its surroundings and there are plans to reach up to 200,000 employees in 2026. Imagine all of Salamanca working in the same factory. Independent Republic of BYD. That is why we are not just talking about a factory: it also has housing and everything necessary is being built to make it a full-fledged city. Apart from housing blocks for employees, the megafactory has canteens, commercial areas, recreational facilities such as soccer fields and other areas for playing sports, as well as an internal transportation system. It also has additional facilities to carry out tests on their vehicles, such as a 1,758 meter circuit with nine curves, sand dunes to carry out off-road tests, a 70 meter pool (this is where you can see the Yangwang U8 in action) and multifunctional areas to carry out braking, acceleration and other more specific tests, such as autonomous parking. Apart from testing, it is like an amusement park for those who want to see the benefits of the brand’s EV cars. International connection. In the end, it is a mix between ambition and space (something that is abundant in China), which gives rise to a city focused on a single task: producing new energy cars with which China is setting the standard globally. In addition, it is an economic engine for the region and such a strategic element that, in 2024, Zhengzhou inaugurated the International Land Port with a one kilometer railway line to the BYD base. In this way, BYD can produce cars and instantly send them by train to the international market. It is also easier to load them into RO-RO boats with capacity for reach Europe in three or four weeks. Such is the importance of Zhengzhou for the company that its seventh ship car carrier was named after the city. Images | BYD In Xataka | Volkswagen is determined to copy China to make its electric cars attractive in Europe: put a gasoline engine in them

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