countries

The Pentagon wants to invest $54 billion in drones. It is more than the entire military budget of countries like Ukraine

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The defense budget that the Pentagon has presented for fiscal year 2027 amounts to $1.5 trillion. It is the largest year-on-year increase in military spending since World War II, but in that colossal figure there is another that deserves special attention. This is the $53.6 billion allocated exclusively to drones and autonomous warfare technologies. That amount alone exceeds the Ukraine’s full defense budget either of countries like South Korea or Italy. Spain is even further away. autonomous defense. The money for this specific program will be managed by the Defense Autonomous Warfare Group (DAWG), an agency created at the end of 2025. In the 2026 budget it received 226 million dollars, but in 2027 that figure would be multiplied almost by 240. The United States has realized the relevance that drones have gained in war conflicts and wants to be prepared for this new era of defense. Obsolete investment. The Pentagon itself recognized something striking: the vast majority of the money requested will be used to buy technology that already exists, not to develop future solutions. One of the top officials of the Joint Chiefs of Staff, Lieutenant General Steven Whitney, admitted that technological evolution on the battlefield currently happens in weeks, not years. It’s like admitting that what you buy now may become obsolete almost immediately. Ukraine showed that change has changed. The urgency of this budget does not come from nowhere. The war in Ukraine has rewritten the rules of modern combat In such a way that there are many countries that are processing how to assume these changes. Iranian Shahed droneswhich cost about $20,000 per unit, have proven capable of saturating air defense systems that cost hundreds of times more. Relatively affordable quadcopter drones have destroyed multi-million euro tanks and armored vehicles. Defense budgets in 2025. The US already spent 921 billion dollars last year, this year it wants to spend 50% more. Everything goes very fast. The speed of tactical adaptation on the Ukrainian front has been so high that innovations and tactics that work in January may be obsolete by March. Not because someone has invented something better, but because the adversary has found a way to counter those strategies. The Pentagon has reached an unusual conclusion: the traditional model of weapons acquisition that operated in cycles of years or even decades is structurally incompatible with the speed at which current war conflicts are developing. The irony of the Shahed. Among the most striking details of the budget is the confirmation that the American army has adapted the technology of the Iranian Shahed dronewhich is the same one that has been attacking cities and energy infrastructures in Ukraine for years. The US has done reverse engineering of your adversary’s design to incorporate it into your own arsenal. This clearly illustrates the current war reality: the origin of the technology does not matter, but its effectiveness. Risks. This tension between “we have to spend more” and the speed at which it is necessary to adapt to this reality poses an enormous risk. Buy en masse what works today guarantees that solutions will be available tomorrow. The problem is that these solutions may be technically inferior to those that the adversary has developed in the meantime. The same thing happens if you decide not to buy anything until you have the perfect technology, because that means arriving late (or not arriving at all). It is a dilemma similar to that of technology companies and their investment in infrastructure: they have to buy solutions now that they know that they will end up being obsolete in the short or medium term. Final approval is missing. The US Congress will have to approve the budget, which introduces an important political variable. Beyond that, there is a fundamental question in those 54,000 million in this budget. If drone technology evolves in weeks, there is no money that will be able to buy that adaptability to the modern battlefield. And that even with this immense budget superiority cannot be guaranteed makes clear the sign of the times. In Xataka | The percentage of GDP that each country allocates to Defense, shown in this graph with an unavoidable protagonist

The US is already considering withdrawing bases from some European countries. You don’t have to be a genius to know who he’s talking about.

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More than 80,000 soldiers Americans are permanently deployed in Europe, spread across dozens of bases that function as key nodes for operations in the Middle East, Africa and the continent itself. In many cases, these facilities not only have military value, but also generate thousands of jobs and millions in investment local. Therefore, any change in its location usually says much more about global politics than about geography. Spain changes the theater. It we count weeks ago. Spain decided from the beginning of the conflict to mark a clear line: not participate in the war against Iran, nor facilitating the use of bases such as Rota and Morón nor allowing transit of American planes through its airspace. The position, defended by Pedro Sánchez under the argument of avoid escalation and respect international law, was not symbolic but operational, forcing the United States to redesign air routes and military logistics. At the same time, he placed Spain in a unique position within Europe, differentiating itself from other allies that did collaborate, even if in a limited way. That decision, apparently defensive, has ended up having much deeper strategic implications. Washington’s response. A few hours ago and through an exclusive from the Wall Street Journalit was known that Donald Trump’s administration has begun to outline a response that goes beyond rhetoric, with plans to punish allies who did not support the war, reorganizing military deployment American in Europe. The idea is clear: withdraw troops and possibly close bases in countries considered unreliable, while reinforcing the presence in those that did support the operation. In that list of “unfriendly” countries, Spain appears as one of the most obvious cases, not only because its operational refusal but for his open political position against intervention. The consequence is a change in logic in NATO, where support for specific conflicts begins to outweigh formal membership in the alliance. Spain in red. Within this new strategic map, Spain emerges as the clearest example of a break with Washington, having actively blocked military operations and publicly criticized the war. The tensions have not remained at the diplomatic level, with threats of a trade embargo and questions about its defense spending. But what is relevant is that the country goes from being a key logistics partner on the southern flank of Europe to becoming candidate to lose American military presence. In practice, this means that the foundations that for decades have been strategic nodes They could cease to be so or lose strength if the United States decides to prioritize loyalties more aligned with its foreign policy. A military redesign to the east. According to the Journal, the withdrawal in countries like Spain or Germany would be accompanied by a reinforcement in Eastern Europewith destinations such as Poland, Romania and Lithuania gaining weight due to their support for the operation in Iran and their greater commitment to defense. There is no doubt, this movement not only reconfigures the US military presence, but also brings Washington’s forces even closer to the Russian borderincreasing tension with Moscow. At the same time, it turns the war in Iran into a factor that redefines the European security balance, something that until now was dominated by the conflict in Ukraine. The implicit message is that political alignment has direct consequences on military architecture. The political clash. Not only that. After the ceasefire in the war, Sánchez’s statements criticizing the war They have intensified a clash that had already been brewing since the beginning of the conflict. “Ceasefires are always good news. Especially if they lead to a just and lasting peace. But momentary relief cannot make us forget the chaos, destruction and lives lost. The Government of Spain will not applaud those who set the world on fire because they show up with a bucket. What’s up now: diplomacy, international legality and PEACE”, has communicated through networks. Thus, while other European leaders chose to nuances or partial supportsSpain has adopted a frontal stance that has made people uncomfortable especially Washington. This confrontation reflects a broader fracture within the West over how to address conflicts like Iran, and highlights the lack of prior coordination between allies. The war has not only opened a front in the Middle East, but also a political rift in the transatlantic relationship. From sovereign decision to strategic cost. In short, what began as a sovereign decision to avoid getting involved in a war is becoming a possible strategic cost long term for Spain. The truth is that with Trump’s words you never know the actual scopeand although it seems difficult for Washington to want to get rid of such a key node Due to its geographical position, the eventual loss of bases, military investment and weight within the NATO structure could alter Spain’s position in the European security balance. At the same time, it shows how national decisions in global conflicts can have unexpected collateral effects on historical alliances. In this new scenario, Spain has not only said “no” to a warbut could face the consequences of having done so at a key moment for the international order. Image | US Navy In Xataka | The same day that the US threatened Spain and said it did not need the Rota base, the US invested 13 million in expanding the Rota base In Xataka | Spain’s ‘no’ to the use of its bases in the offensive against Iran already has an answer: Trump threatens to “cut off all trade”

The countries of the Persian Gulf have adopted an unexpected civil protection measure against Iran’s attacks: teleworking

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When an employee in Riyadh receives an email from his company telling him not to come to the office the next day, the most common reason was usually a sandstorm, construction work, or a holiday. In recent weeks, the reason has been something else: the possibility that its offices, probably located in a downtown financial district, could become Iranian missile target. In the Persian Gulf, teleworking has ceased to be a post-pandemic convenience and has become a civil protection tool in the midst of a geopolitical crisis that has been repeated in Saudi Arabia, the United Arab Emirates, Kuwait and Bahrain since the start of the armed conflict between the US, Israel and Iran. Riyadh: the most visible offices, the first to be emptied. According to published Reutersseveral Western and Saudi companies in Riyadh this week expanded their teleworking recommendations via email or text message sent to their employees. The notices focused on employees working in the King Abdullah financial district, Faisaliah Tower, Business Gate and Laysen Valley, areas where major US banks, technology companies such as Microsoft and Apple, and the Saudi sovereign wealth fund itself are based. The arguments for adopting this measure were not unfounded. Iran threatened to attack American interests in the region in retaliation and, in fact, attacked several Amazon data centers in United Arab Emirates. The order to telework does not mean that this simple measure will keep the civilian population safe, but it does distance them from the international offices occupied by American companies. The Arab Emirates were the first to adopt teleworking. The United Arab Emirates were, in fact, the first in ordering teleworking for its employees, immediately after Iran’s first attacks. According to published the local newspaper Khaleej Times, The Ministry of Human Resources and Emiratization asked private companies to adopt teleworking as a precautionary measure, keeping only workers whose physical presence was essential in their jobs. In those first attacks, four people were injured by debris from intercepted drones that fell on residential buildings, and damage was reported to the dubai international airportthe Burj Al Arab and the Palm Jumeirah. Teleworking recommended, not mandatory. The authorities of other countries in the region, such as Bahrain, Kuwait and Saudi Arabia, also followed in the footsteps of the United Arab Emirates and recommended private companies adopt teleworking and restrictions on influx to offices due to the risk of Iranian missile attacks. Qatar, also punished for reprisals against US interests during the conflict, was another of the countries that activated teleworking protocols for its officials. However, something that all of them have in common is that none of them consider themselves as an obligation to teleworkbut rather companies are recommended to adopt teleworking, leaving the risk assessment to their discretion and that of local authorities. The Government of Dubai Media Office confirmed that the emirate’s private sector continued operating normally, with most business activities uninterrupted despite the risk of attacks. A region that learns to work under pressure. Although these countries are not officially at war with Iran, they are involved and targeted in Iranian attacks in retaliation against US and Israeli companies in the area. In this context, many fear that any escalation would lead Iran to attack critical infrastructure in the region more forcefully, which explains the caution of companies even after the announcement of the ceasefire reached in extremis during the early morning. trump qualified the pact of “total and complete victory.” But as negotiators work in Islamabad to turn that provisional ceasefire into a lasting agreement, Gulf companies continue to watch the calendar with one eye on the news and another on their security protocols to protect their employees. In Xataka | Working from anywhere was the dream of teleworking: not notifying those location changes can get you fired Image | Unsplash (Kate Trysh, Microsoft Copilot)

twelve countries have just decided that much better with Bizum

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Bizum has not only conquered the Spanish: now it is who leads the construction of the pan-European payment system that aspires to stand up to VISA and Mastercard. That is, who aspires to be the face of European sovereignty in payments against the great American solutions. The new company that will coordinate this alliance of national solutions will have its headquarters in Madrid. Why is it important. Europe moves trillions of euros in daily digital payments and almost all of that infrastructure passes through American hands. That twelve EU countries plus Norway have decided to join, and that they have chosen Spain as their headquarters, is a declaration of geopolitical intentions. “We want to not depend so much on American solutions,” said Fernando Rodríguez, deputy general director of International Expansion at Bizum. Difficult to explain it more clearly. The context. The project starts from a previous alliance between Bizum, the Italian Bancomat Pay and the Portuguese SIBS, which was later joined by Blik (Poland and Slovakia) and Vipps MobilePay (Nordic countries). In parallel, the scheme werodriven by the European Payments Initiativealready operates in Germany, France and Belgium. All of them now converge under a common architecture: a central infrastructure that acts as a “bridge” and guarantees that a user in Oslo can pay a user in Lisbon without any American intervening. Between the lines. The choice of Madrid has not been automatic. It has been, according to the protagonists themselves, “the first compromise solution” reached between the partners, which says a lot about the difficulty of what is to come. Choosing a venue is the easy part. The shareholder agreement that will determine the governance and distribution of power, the selection of the CEO and the negotiation of a legal process that the parties describe as “long and complex.” There is an obvious risk: that national interests will strain the alliance. Coordinating 13 countries with different banking cultures and different market sizes is something we have not yet seen in Europe. Main winner? Bizum. With difference. Their 31 million users They are almost 20% of the total clients of all the allied systems, and that weight has been enough to convert Madrid into its headquarters and place Spain at the center of an initiative that no one would have imagined led from here ten years ago. We did not see the leap from national payment application to European sovereignty lever. The big question. Whether this consortium will be able to challenge Visa and Mastercard for real ground depends on whether it manages to go beyond payments between individuals. Electronic commerce and point-of-sale payments, planned for 2027-2028 and what has been achieved so far we have only seen the tip of the icebergoften with walk-around approaches; They are the litmus test of truth: that is where the American networks have their most profitable business and where Europe has been down for decades. Go deeper. The president of the Spanish Banking Association, Alejandra Kindelán, also has been clear about this: Europe needs to gain autonomy at a time of rising geopolitical upheaval. Payments, in this context, have ceased to be the usual infrastructure and have become a matter of sovereignty. And dependence on American networks is increasingly seen in Europe as a problem to be solved. Featured image | Xataka with Mockuuups Studio In Xataka | Europe seeks its sovereignty in rare earths and knows how to achieve it the fast way: with a supermine in Sweden

the rain of generics that promises to sink prices in some countries

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The drug that revolutionized the pharmaceutical industry and forever changed the paradigm of the treatment of obesity and type 2 diabetes, as is Ozempicfaces its biggest challenge: the end of its marketing patent. Specifically, the patent of the semaglutidewhich is the active ingredient behind Ozempic and wegovyexpires in March 2026 in several international markets, opening the door to production of the famous generic drugs which are more affordable. The success of Ozempic. Developed by fDanish firm Novo Nordiskhas been meteoric and originally approved in 2017 for type 2 diabetes, what has really surprised is that its use outside the technical indication is what has exploded: weight loss. And many do not know that it is actually a treatment for diabetes. And it is logical, because the figures that have remained in our conscience are that there are losses of up to 15-20% of body weightwith proven cardiovascular benefits and a multimillion-dollar business behind it. The problem is that the price of this treatment is not at all accessible, even with a medical prescription, and that is why the possibility of developing generics will make it possible to democratize this medication for the most serious cases of obesity. The patents. Developing a drug is not cheap for pharmaceutical companies and that is why, when it is marketed, large companies want to make as much money as possible with the exclusivity that no other laboratory can produce and sell it. But these pharmaceutical patents have a standard life of 20 years, and when they are met, other laboratories can take the ‘recipe’ and create their medications with this active ingredient, but at a lower price as if it were the white label. The map of expiration. In this way, since Novo Nordisk applied for the base patent around 2006, the clock stops in March 2026 for demographic giants like India, China and Brazil. And here there are no extensions that extend commercial exclusivity, so the season automatically begins to open so that any laboratory can begin to produce its own brand. And the impact is immediate in places like India, which are already preparing to immediately market genetics like Obeda or GLIPIQ. The result will be a drop in costs between 80 and 90% to have a price of just 15 to 30 dollars per month for the treatment. Although they are not the first countries to integrate it because in Canada the monopoly fell prematurely in January 2026 due to an administrative error: non-payment of the corresponding fees. What happens in Spain? The ‘cheap Ozempic’ will take longer to reach us, since in the European Union and the United States there are legal mechanisms to compensate for the long clinical trial and regulatory approval times that are imposed. In the particular European case, which is the one that affects us, it is known as Complementary Protection Certificate. Thanks to this exception, Novo Nordisk’s monopoly in Spain and the rest of Europe extends until March 2031, and in the United States it can even be extended until 2033. And it is bad news, because right now in Spain there are 19% of adults with obesity (and it is increasing), so the tension on the public system to finance this treatment does not stop growing. Novo Nordisk’s counterattack. The Danish company is not going to sit idly by watching its goose that lays golden eggs lose market share to Indian and Chinese generics. To maintain part of the economic pie, the company is developing more effective oral versions as they have a higher concentration of semaglutide. On the other hand, their big bet is called CagriSema, which is a combination of GLP-1 and amylin to further enhance weight reduction. All this in order to survive the end of its patent, which now begins in 2026 in large markets and which must be compensated with other alternatives beyond another presentation. In Xataka | Ozempic’s “great rebound”, in figures: science reveals that the weight returns four times faster than with a diet

BYD sales are sinking in China, so its plans now go through two countries: Mexico and Argentina

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BYD has its eye on America. At the moment, its entry into the United States is almost impossible but its expansion plan not only targets the country that has tried to build a wall against Chinese car manufacturers. The Chinese company has set its sights on Canada. But also further south, in Mexico. And much further south, in Argentina, with a project that crosses the entire continent. 100,000 cars. According to Stella Li, vice president of BYD worldwide, the volume of cars that Mexico and Argentina have claimed that the Brazilian factory exports to them. According to Chinese media, this volume of orders is distributed equally, with 50,000 cars for each country. The export order for the Brazilian factory demonstrates the growing interest in both countries for BYD plug-in vehicles. He’s not the only one. In Brazil alone, BYD sold 113,000 cars last year, making the country the country that bought the most cars from the company outside of China. A factory is key. Since last summer, BYD is producing cars in Brazil with a clear focus for South America. There it produces the BYD Dolphin Mini (what we know in Europe as BYD Dolphin Surf) and will share facilities with the BYD Song Pro and BYD King, plug-in hybrid options. The plant, which started with controversy after working conditions close to slavery will be reported During its construction, it has the current objective of producing 150,000 cars each year but is capable of expanding the volume to 600,000 cars per year. The investment, therefore, is strong. At the moment, production has begun in the SKD version, with kits that arrive partially assembled, as is happening in Barcelona with the Chery Group, but according to BYD The goal is for production to be completely local over the years. From Mexico to Argentina. In Bloomberg They explain that the plant will be the central industrial hub of the entire continent for BYD. The company started with a production of 150,000 cars per year and planned to expand its capacity with a second phase to 300,000 cars. However, last October they announced that they plan to double this figure and reach 600,000 cars manufactured per year. Expansive plans in America are key for BYD. The company is seeing its sales slow down in the local market. In China, the State has withdrawn aid to the purchase of “new energy” vehicles (plug-in hybrids and electric), which directly impacts a company like BYD that has no other alternative in its range. Added to this is that the State has been trying for years to mobilize local consumption, which declines without this aid. The news coming from outside China indicates in Blomberghave been good news for the company whose shares have begun to rebound after a sustained fall. The Mexico case. Looking ahead to its expansion, BYD has set its sights on Mexico. In fact, Chinese manufacturers have been gaining great popularity in the country. enough so that the Government, in a clear nod to the United States, has raised some 50% tariffs on these cars. A strategy that, for the moment, has been unsuccessful in its first stages because These companies had already exported cars in very high volumes. However, BYD has the best tool in Brazil to continue selling in Mexico. Both countries have a special treaty that allows them to take cars from one country to another without paying tariffs along the way. The company planned to build a factory in Mexico which, in addition, he wanted to use as a back door for shipping cars to the United States. With the closure of this border and the tariffs already imposed on Chinese cars (and those to come)BYD ended by throw away your plans. The Argentina case. As we said, Mexico and Brazil are not the only two attractive markets for BYD. Argentina has become another vein that, supposedly, has demanded the importation of 50,000 Chinese cars. In Infobae They point out that this figure is equivalent to 10% of Argentina’s annual vehicle production. Until now, the Argentine market has been highly regulated in its imports but it has opened up. This has increased imports by 97%, making it more important than ever for companies to export outside their borders. (90% of them already do it). However, they are seeing how the reception capacity in countries like Peru or Ecuador is lower because Chinese vehicles are also beginning to enter these markets. At the moment, tariff-free imports to Argentina are based on quotas. Quotas that, of course, They are 50,000 units which are exactly the ones that BYD plans to send to the country from Brazil. An eye on Europe. But, in addition, the Chinese company says it is not only interested in America. In presenting all these figures, BYD also assured that it had one eye on Europe. And with him progressive link between Mercosur and Europeit will be easier to import cars to Europe economically. It remains to be seen, however, if BYD is compensated for the efforts it has to make in terms of homologation to bring cars from Brazil. And tariffs are one thing and security obligations are quite another. Despite this, the company may have an opportunity if it manufactures pick-up for America, widely purchased in the region but with very low performance in Europe, so it can compensate for its exports so as not to have to dedicate specific assembly lines in our soil for a marginal type of vehicle. Photo | Jimmy WooBYD and Nicolas Flor In Xataka | Spain has a new brand of Chinese cars and it arrives with an ambitious plan: “Five million units by 2030”

China is so clear that the future of pork lies in ‘skyscraper farms’ that it is doing something: taking them to other countries

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When you think of pig farms, what comes to mind are large farms with pig pens, breeding areas, silos with feed… All of this (of course) horizontally. Things change if we are in China. There they have been thinking vertically for years and betting on farms in buildings of various heights, including authentic skyscrapers, such as the two 26-story towers raised in Ezhou (Hubei) and that are capable of breeding 1.2 million pigs every year. Now China has started ‘international’ model. What has happened? That China has begun to export its model of macro farms pig verticals. Although a few years ago the ‘farm towers’ sounded like science fiction and there were even foreign ranchers who raised their eyebrows reading about them, the bet seems to have worked for Beijing. At least enough to consider take her to Vietnamwhere the Chinese firm Muyuan Foods has joined forces with the local BAF to build a complex in the province of Tay Ninhin the southeast of the country. Its main peculiarity: breeding at altitude. What do they want to do? The idea is to develop a high-rise complex dedicated to pig farming, an infrastructure that will be carried out with an investment of just over 450 million dollars and will integrate a farm of 64,000 pigs with a factory capable of producing close to 600,000 tons of feed every year. In September Vietnam Investment Review pointed out that the project has received approval from the authorities of the province of Tay Ninh, where the complex will be built, and from the state authorities. What does it have to do with China? That one of the promoters of the project is Muyuan Foodshe greatest breeder of pigs from China and a heavy weight of the sector at an international level. In addition to his enormous capacity of production, the firm stands out for its commitment to raising pigs in buildings of up to six floors. “We have replaced traditional single-story pig farms with multi-story ones to improve efficiency and land use, promote recycling of manure and waste and ensure biosecurity,” the company explained during its IPO in Hong Kong, a few weeks ago. What is China doing? Although in other countries macro pig farms in towers may be shocking, in China they have been implementing the model for some time. To understand it, you have to go back to 2018, when the country saw how swine fever undermined its herds. The American Society for Microbiology estimates that in total the outbreak killed or forced the sacrifice of 225 million of pigs. The country is the largest producer and pork consumer in the world and it is estimated that before the 2018 outbreak it housed half of the planet’s pig population. In 2019, the Government formally allowed the use of multi-story buildings for livestock farming and just a year later Muyuan opened its doors. a macro complex in Nanyangwith twenty blocks of various plants capable of producing more than two million pigs each year. Little by little, China has been moving from a model in which pig farming was a common practice in homes (it still is in part of the country) to one based on commercial farms in which it is easier to manage waste and diseases such as swine fever. Why farms in skyscrapers? a few years ago The New York Times I was chatting with an expert of the US pork market that acknowledged that US farmers “look at photos of Chinese farms and just scratch their heads and say, ‘We would never dare do that.’” The truth is that buildings like those of Muyuan or the 26-story towers driven by Hubei Zhongxin Kaiwei Modern Farming in Ezhou have their advantages. This is what its promoters defend, at least, who present it as another step towards industrial agriculture. The same one that has also opted for the vertical farming farms. By thinking vertically, instead of the traditional horizontal model, they basically seek greater biosecurity and more efficient management. Why’s that? In the Ezhou skyscrapers, for example, they boast of incorporating thousands of automatic feeding points and a system capable of collecting, analyzing and using livestock feces. Not to mention that by betting on high-rise models, macro farms such as those in Muyuan, Zhongxin or Guangxi Yangxiang make it possible to address one of the sector’s biggest problems: the availability of land is limited, especially in populated areas. Of course, the tall model also has significant risks. The main one: that diseases spread more quickly through ventilation systems. Now, as Beijing tries stabilize the livestock herd China to avoid surpluses and prop up prices, the country is considering taking vertical macro farms beyond its borders. Images | China-Singapore Kaiwei Modern Animal Husbandry WeChat In Xataka | The new Spanish farmer no longer lives in the town: his name is John, he studied at Wharton and manages olive trees from New York

Arab countries are taking it away

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What we understand by luxury It is no longer what it was. Its meaning has evolved, and with it our way of consuming. We prioritize the result —a search for outstanding in an almost arithmetic sum of factors such as price, quality or experience— more than the historical lineage of a great house French like Dior or Chanel. The truth is that the young consumer does not have as much attachment to the heritage of the brands that, perhaps, they hope to have by divine mandate; However, that does not stop us from continuing to pay attention to the high-end of iconic brands with cosmetics for one hundred euros. The difference is that today we can find an alternative on the market that provides us with a similar experience (the already famous dupes) has become a small personal triumph. So much so that not hesitating to publish the experience on networks ends up creating a call effect more powerful than twenty advertisements on Christmas Eve. Not so long ago, any allusion to “imitation” had connotations that we tried to avoid, but the reality is that the consumer now has no complexes. And the same thing happens in perfumery. A few years ago, talking about olfactory luxury automatically led us to French names, campaigns with the actors of the moment and bottles that easily exceeded one hundred euros. Today, however, we are directly witnessing a democratization of luxury, specifically in the field of perfume. Success comes from the Arab world On this occasion, this democratization does not come from perfumery dupes, the classic versions inspired by iconic fragrances and at more affordable prices that help remove the thorn of that high-end perfume or niche. The novelty is that the revolution comes, in large part, from the Emirates (they have not stopped with the Dubai chocolateno), with proposals for original perfumes that maintain the sophisticated aesthetic and olfactory character, but in which, in addition, the price is not a barrier at all. Thus, Arab perfumes have burst onto the market with force and have established themselves as a phenomenon that has filled cities with stores specialized in the sector and social networks of recommendations from these brands. Now brand names like Amouage, Afnan or Lattafa rub shoulders with classics like Dolce & Gabbana or Burberry and lead this transformation. According to data from Circana, global perfume sales grew by 17% in the first half of 2025 largely thanks to demand for Arabic fragrances. Lattafa herself increased its sales on TikTok Shop at the end of 2025 174% compared to the previous year, while the Omani house Amouage reported a 30% increase in sales in 2024 compared to its figures from the previous year. These numbers support a success that is based on a compendium of multiple factors that match current consumer trends. The keys to the global consolidation of Arab perfumes are clear: long-lasting and intense thanks to raw materials such as oud or musk, their pompous design and a price within reach of most pockets (around 30-40 euros). But, without a doubt, another of the factors that has consolidated the triumph of these perfumes is their massive presence on networks. Influencers continually recommend fragrances from these Arab houses, generating an appeal that, in combination with that price, favors impulsive purchasing by consumers, also sponsored by the striking and novelty of the product. In fact, searches on TikTok and Google for the term “Arabic perfumes” have grown more than 60% in 2025. The networks tell you how you should smell Until now it was very common for the algorithm to stuff us with hauls clothing, recommendations outfits or miracle makeup products like a base that lasts all day. Now there is an influencer sector that has been able to identify this new demand in the market and our way of consumption, making perfume recommendations for each occasion, depending on the intensity or olfactory notes that we are looking for. @marcelperfumes 5 Arab Perfumes You Must Have: 1. Mahd Al Dhahab 2. Rayhaan Terra 3. Kayaan Terra 4. Titan Khadlaj 5. Ravine Ginger #perfumes #Perfume #marcelperfumes ♬ peace – mindset So, it doesn’t hurt to say that yes, the algorithm is redefining perfumery. The call blind buywhich is nothing more than blind shopping on the internet, is no longer limited to clothing but also to perfumes. The reality is that many users decide to choose an Arabic perfume that appears in their “for you” because the bottle is beautiful and their trusted influencer claims that it will smell like lemon cake or give off notes of vanilla. We already know the benefits of accessing quality products in exchange for an affordable price, but also its risks. As happens with the skincare or makeup low costthe attractive price can lead us to spend even more. If we get a dupe of a lipstick that costs 40 euros for only 5, that feeling of savings leads us to complete the entire set and end up falling into the trap of micro spending. With perfumes, especially thanks to being a trend on social networks, exactly the same thing can happen. It is true that these Arabic fragrances are reasonably priced, but the context in which they are consumed has completely changed. For example, on TikTok videos about layeringThat is, combining several perfumes to create your own aroma with notes that you want, or enhancing the one you like the most and, to achieve this, you obviously have to add several scented products to the cart. @dyanbay Why should you mix your perfumes? And how to do it like a professional?😏🔥 Here I teach you everything I have learned studying in Paris and in the masterclass in Milan so that you don’t get confused. Tell me what combinations you make✌🏻💛 #dyanbay #perfumetok #humor #deinfluencing #antihaul ♬ original sound – Adrián Carrera👃🏻🩷 Perfume has become something totally modular and from networks we are encouraged to vary the fragrance according to our mood or the weather, as if … Read more

Countries are trying to prevent the accumulation of wealth of technological millionaires. Ancient Rome tried it too

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The concentration of wealth in a few hands that we see today in technological billionaires is not a new phenomenon. More than two thousand years ago, the Ancient Rome faced exactly the same dilemma that worries today to governments around the world: a few rich people accumulated land and resources, while the majority of citizens became impoverished to the point of bordering on misery. A young politician named Tiberius Sempronius Graceither He thought he found a solution to redistribute the wealth accumulated by the Roman patricians: his idea cost him his life. In the middle of the second century BC, after destroying Carthage and Corinth, Rome had become the dominant power of the Mediterranean. However, this expansion it didn’t make everyone rich equally. For the humblest Roman peasants, it brought a devastating social crisis. The small landowners, who for centuries had cultivated their lands and served in the Roman legions, were displaced by large estates exploited with slave labor brought from the new conquered territories. The long military campaigns had prevented the soldiers peasants return in time to harvest their lands, which affected the economies of their families. Furthermore, upon their return they discovered that their lands had been expropriated by millionaire aristocrats from Rome. Tiberius Sempronius Gracchusgrandson of Scipio Africanus, the general that defeated to the Carthaginian Hannibaland heir to one of the most powerful families in Rome, was guaranteed a brilliant political future. However, in the year 133 BC, being elected tribune of the plebs, he decided to propose an agrarian reform with which he attempted to redistribute the enormous fortunes that Roman landowners had accumulated. Something similar to what is trying to make California and other countries all over the world. Tiberius Sempronius Gracchus With this measure, Gracchus was directly confronting his own people since he himself came from a wealthy family. Its law established that no citizen could own more than 500 iugera (about 125 hectares) of public land, the so-called ager publicus. The plots that exceed that limit will be expropriated and handed over to landless peasants. A measure that, de facto, ended with the large estates in the hands of the richest romans. The objective of the measure was twofold: to restore economic solvency to the Roman people and to ensure that Rome had enough citizens with assets to nourish its legions, since only the owners They could serve as soldiers. Making friends among the richest According to the ancient sources of Plutarch, written between the years 96 AD and 117 AD, Tiberius did not seek to start a revolution against the rich, but to restore old republican laws that had fallen into disuse. To defend his reform, Tiberius gave speeches in front of the impoverished people of Rome. In one of his most famous, which was collected by Plutarchthe young tribune declared: “Their generals deceive them when, in battle, they encourage them to fight for the temples of their gods and for the tombs of their fathers. This is because, of a large number of Romans, not one has his own domestic altar or family tomb. They fight and die to feed the opulence and luxury of others, and, when they claim to be masters of the entire world, they do not even own a piece of land.” The Senate, dominated by large landowners, tried to block the reform by all means. They persuaded another tribune named Octavius ​​to veto the proposal, but Tiberius responded with a bold and unprecedented maneuver: he called for the assembly to remove Octavius ​​from office for acting against the interests of the people. The reform was finally approved and applied by distributing the large estates of the landowners among the Roman peasants. However, when Tiberius attempted to run for a second term as tribune, a practice then considered contrary to Roman tradition, the aristocracy decided he had gone too far. According to the historical documentationduring the elections in the Capitol, a group of senators led by the maximum pontiff Scipio Násica, a relative of Tiberius himself, burst in with a group of followers armed with clubs and with the legs of chairs torn from the Curia. In the sacred place, where swords were not allowed, They beat Tiberius to death and about 300 of his followers. His body was thrown into the Tiber River without allowing his family to bury him. Death of Tiberius Gracchus Ten years later, in 123 BC, Tiberius’ brother, Gaius Sempronius Gracchustook up the cause started by his brother with an even more ambitious program. Caius approved the Lex Frumentariawhich forced the State to distribute wheat among the plebs at prices below the market, laying the foundations of the food subsidy system that would last for centuries. He also proposed extending Roman citizenship to the Italic peoples who fought in Rome’s wars but did not enjoy its benefits. The Senate used populist tactics, warning that Italian foreigners would reduce aid to Roman citizens, and when Caius lost popular supportwas pursued to the Aventine Hill near Rome, where he ordered his faithful slave Philocrates to assassinate him. Nearly 3,000 of his supporters died with him. The legacy that survived violence Although the Senate murdered both brothers, it could not erase their legacy. The reforms that the Gracchi had proposed would finally be implemented decades later by order of Julius Caesar, who had a powerful army that protected him from suffering the same fate. The historians Plutarch and Appian left record of what happened with the Gracchus brothers centuries later, both agreed to portray Tiberius as a politician with solid ideas who looked to Rome’s past to find solutions to the problems suffered by his people. Paradoxically, although the story of the Gracchus brothers happened more than 2,000 years ago, we could find very similar references today with just a quick glance at the news. In Xataka | Mark Zuckerberg is going to change the California sun for Miami. You have 11 billion reasons to do it. Image | Wikimedia Commons (Lodovico Pogliaghi, Guillaume … Read more

Countries are desperate to raise their birth rates. They have a very simple weapon to apply: teleworking

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He aging population is one of the most pressing problems for large economies around the world. The birth rate is a pillar in a country’s economy, since the economy, the labor market, education and health, among many other policies, depend on it. When governments talk about “birth crisis“, they almost always resort to the same repertoire of solutions: baby checks, tax deductions or daycare aid. The problem is that, after years of applying them, fertility in most rich countries continues on the ground. However, a new study raises a new perspective: what if the solution to the birth rate problem was in the way we work? In that scenario, teleworking appears as a surprisingly powerful lever. Telework to have more children. a study carried out by researchers at Stanford University has discovered that offering work flexibility and teleworking improves the fertility rate in couples in which one of the members teleworks. The researchers did not measure the number of births (natality), but rather the fertility indicator. That is, the number of children that participants say they plan to have. The result is difficult to ignore because someone who does not have free time or who considers that they could not take on the upbringing of a child, nor do they consider having one. That is to say, there is no such predisposition, which does not help the birth rate grows. According to the study, going from having no teleworking option to teleworking five days a week is associated with an approximate increase of 0.13 children per woman in terms of expected fertility. This is equivalent to an increase of between 7% and 8% over the average of the group analyzed. Birth and fertility are not the same. It should be noted that talking about birth and fertility represents different scenarios, and this confusion can distort the debate. The birth rate It is the number of births that occur in a country during a specific period. It is the most common data when talking about birth rate since it determines, in real terms, the number of annual births, and allows it to be compared with the number of deaths to establish the demographic balance. Fertility, on the other hand, is a background indicator. It represents the number of children a woman has (or is expected to have) throughout her life. It is usually expressed as Global Fertility Rate (TGF). The difference between both concepts is important. While the birth rate can vary from year to year (for example, advancing decisions or in response to certain policies) without changing the structural trend, the fertility rate is a long-term metric: it indicates whether a woman plans to have only one child (no matter the year) or more. Motivated to have children. Examples like South Korea or Japan They show how complicated, and how expensive, it is to change a downward birth rate trend. That is why the increase in the intention to have children, without making any investment or applying additional fiscal policies, is very striking. The results of the study suggest that, perhaps, the way forward is not to subsidize the birth of more children, but rather to make the organization of parents’ work compatible with their upbringing. It’s not for money: it’s for time. For years, the political response has been fairly predictable. Having children is expensiveso you have to put money on the table to lighten that burden. The problem is that, although in most homes they need two salaries To survive, the truly scarce resource is time to take care of the children. Teleworking and flexible hours have reduced this daily friction since it implies less time traveling, greater control over schedules and, above all, greater ability to react to unforeseen events. for child care. The report ‘Women in the Workplace’ prepared by McKinsey showed that the lack of flexible hours forces many women to reduce their hours or stagnate their professional career. On this point, the conclusions of the Stanford researchers fit with the data that Pew Research got In a previous survey: Even with the difficulties of reconciling family and work, the majority of respondents considered it necessary to continue working and did not want to sacrifice their professional careers. What they needed was a job that does not make work life and childcare incompatible. It needs investment, but it is cheap. The study concludes that to match the fertility rate achieved by teleworking, it would be necessary to apply fiscal policies and incentives at a much higher cost. Subsidized childcare can improve the situation, but none of these measures make it easier. child care on a day-to-day basis, nor does it encourage families to have more children that complicate logistics even more. The time availability and flexibility of teleworking does. This does not mean that the implementation of teleworking is free. Has organizational costs for companiesyou cannot telework in all sectors and it can generate inequalities between employees whose positions do allow teleworking and those who do not. In Xataka | We have been teleworking for four years and a study has reached a conclusion: working from home makes us happier Image | Pexels (Anastasia Shuraeva)

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