toyota

Toyota and Subaru have another opinion

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Electrification in the automobile sector is taking with it one of the elements that has been with us practically all our lives: the manual transmission. For many people it is not a very serious problem, since an automatic car is actually more comfortable to drive. But for those who long for the sensations of a manual transmission, it marks the end of an era. Or not? Maybe is not completely lost. There are manufacturers that have been exploring the idea of ​​developing for some time. transmissions with a virtual manual shift in electric vehicles. Some of the manufacturers that have contributed the most in this direction have been firms like Toyota or Subaruwho seem unwilling to give up one of the driving experiences most valued by motoring enthusiasts (and by many other ordinary people who have driven all their lives). Is the virtual now the authentic? A few days ago, the people at CarBuzz echoed that Subaru had registered a patent in the United States for a fully simulated manual transmission system in electric cars. The design includes both an H-pattern shifter and a clutch pedal, although neither would be mechanically connected to anything. Instead, they use sensors that detect the position of each element and transmit that information to the vehicle’s computer, which adjusts the engine torque according to the selected “gear” and the pressure on the accelerator and clutch. Why is it relevant? Electric cars do without traditional transmissions because their engines deliver 100% of the torque from zero revolutions. This makes the gearboxes unnecessary from a technical point of view, but it also eliminates this element that has been with us forever and that endures as a sign of much more active control of the car. Manufacturers like Toyota and Subaru are convinced that there is a niche market willing to pay to recover that feeling, even if it is artificial. Toyota already has a working prototype. The idea is not new for the group. Toyota has been working on this concept for years and already has an operational prototype based on an electric Lexus UX 300e. According to InsideEVs, which could test it in 2023the experience ends up being surprisingly realistic. At the time, the vehicle featured simulated six-speed shifts, artificial engine sounds, and even replicated the characteristic jerk when shifting gears. In fact, from the middle they counted that the system allowed the car to “stall” if you did not press the clutch correctly and also simulated engine braking when downshifting. Best of all, the prototype allowed these types of functions to be activated and deactivated with a single switch, allowing the driver to choose between manual mode or conventional electric operation. What Subaru has come up with. Subaru’s patent goes a step further in this regard, as it incorporates a “hard start suppression device” that replicates the safety system of traditional manual cars, causing the vehicle to only start if the clutch pedal is fully depressed. Interestingly, the system is designed to activate manual mode by default every time the car is started, regardless of which mode it was left in previously. According to describe CarBuzz, this decision seems to seek to prevent the driver from forgetting which mode they left the vehicle in, although it is striking that manual mode is the default option. The connection between both brands. That Subaru patents a system practically identical to the prototype that Toyota already has running makes perfect sense, since Subaru is part of the Toyota group and collaborates closely with the brand in the development of electric vehicles, as demonstrated by the Subaru Solterra and its sister models. It is possible that the idea of ​​both manufacturers is to develop a sports model that has this type of virtual manual transmission systems. It does not mean that we see this system in all their vehicles, but in those with a more performance focus. More options on the way. Just like account CarBuzz, Hyundai and Kia have also taken the first step with eight-speed simulated transmission systems in models like the Ioniq 5N and the EV6 GT, although without a clutch pedal. On the other hand, Honda also offers eight fake “gears” in the new Prelude. However, none of those mentioned comes close to the level that Toyota or Subaru aspire to achieve with their systems. We will see if commercial models with this system finally arrive and if there is demand for them. Cover image | CHUTTERSNAP In Xataka | You can now bid on the most exclusive Ford GT prototype in history. The only handicap is that you won’t be able to drive it.

Toyota was obsessed with creating its best electric sedan. So he ended up asking Huawei for help…

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After letting it be seen in the Shanghai Auto Show At the beginning of last year, Toyota just made official the bZ7its electric flagship more than five meters long. What is striking here is not the car itself, that too, but the technology that gives life to both its software and its drive train. Technology that… is not from Toyota. The car. bZ7, this is the name that Toyota has given to an electric sedan that embodies the latest technology available for this segment. The summary is simple. 5.1 meters long. 1.9 meters wide. LPF (lithium ferrophosphate) type batteries of BYD origin. Autonomy of between 600 and 800 km (according to the Chinese cycle, CLTC) depending on version. Operating system HarmonyOS. Huawei DriveOne system (electrical system, engine, car architecture…) What’s Huawei looking like here?. In 2020, Huawei confirmed its commitment to the electric car with DriveOneits first electric motor. Specifically, we are talking about a control unit composed of a motor, reducer, converter, integrated charger, power distribution unit and battery control unit. It thus allows this Toyota bZ7 to have a power of 278 HP and a maximum speed limited to 180 km/h. All this in a much more compact platform compared to the traditional ones used in this type of vehicles. The interior. As if it were not enough to power the engine of this luxury sedan, the cabin has a 15.6-inch floating central screen. The size of a generous laptop. The operating system that gives it life is HarmonyOS, a platform thatthe company develops for the world of electric cars, smartphones, tablets, computers and peripherals of all kinds. The alliance. That Huawei and Toyota develop a car together is something quite recent. The Japanese company announced that, on cars destined for China, it would cooperate with Huawei. Toyota began to lose steam both in global sales and in China, where it fell 6.9% in 2024. After three consecutive years of losing sales in China, it decided with one of the manufacturers that today has more muscle when it comes to developing complete platforms for electric cars. Beyond Apple and Google. Chinese manufacturers like Huawei are betting on a solution at the operating system level that is much more integrated than what Apple and Google have been trying to do for years. Unlike Android Auto and Apple CarPlay, integrate the system (in this case HarmonyOS, but also in cases like that of HyperOS), allows complete control of the vehicle from it. It does not require a smartphone, it is updated via OTA, it is based on its own code… It’s something similar to what Google is trying with Android Automotivea complete system but with little adoption, and what Apple promised with CarPlay Ultracurrently reserved only for luxury vehicles. Image | toyota In Xataka | In the midst of the industry crisis, the brand that has most opposed the electric car continues to break records: Toyota

Toyota Hilux (2026): features, photos, date

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toyota has presented the ninth generation of its iconic Hilux pick-upa historic and world-famous vehicle that, for the first time in its almost 60-year history, this legendary all-terrain vehicle will have a 100% electric version. The Japanese company has chosen to place the electric variant as the absolute protagonist of the launch, a decision that reflects the brand’s strategic shift towards electrification. However, it should be noted that this new generation will also accept other engines. Under these lines we tell you everything. A renewed design inspired by the Land Cruiser After a decade with the previous generation, the new Hilux arrives with substantial changes to its image. According to manufacturer, the exterior design was developed under the “resistant and agile” concept, projecting a more imposing presence with new front proportions and slim headlights connected by a central bar that bears the Toyota name in classic style. For the European market, Toyota has made the decision to only offer the double cab body, eliminating other configurations and thus listening to the requests of its customers in the region. As for the interior, it undergoes a complete transformation, with clear influence from the new Land Cruiser. The center console adopts a horizontal design that integrates two 12.3-inch screens: one for the digital instrumentation and the other for the multimedia system. All all-wheel drive and off-road driving controls are grouped centrally for easy access. The electric version stars in the new generation of Hilux The Hilux BEV (Battery Electric Vehicle) has two electric motors, one per axle, powered by a 59.2 kWh lithium-ion battery. The front motor develops 205 Nm of torque, while the rear motor reaches 268.6 Nm, providing permanent all-wheel drive. According to preliminary data of Toyota prior to the final homologation, the approximate range is 240 kilometers under the WLTP cycle. This figure, modest compared to other current electric vehicles, may end up being enough for those who use the pickup in rural environments, or for short trips to work. The payload capacity is estimated at around 715 kg, while the towing capacity reaches 1,600 kg. toyota assures that the battery is specially protected against damage and water infiltration, maintaining the same wading depth as the combustion versions. The brand promises “segment-leading” charging capabilities to minimize vehicle downtime, although it has not specified charging powers or whether it will be compatible with direct current fast charging. Microhybridization, combustion and hydrogen on the horizon The Hilux with technology microhybrid 48V, which was already introduced in the current generation during 2025, will surely end up becoming the version with the highest sales volume in Europe. This variant combines a 48V battery located under the rear seats with the 2.8-liter diesel engine, offering a load capacity of up to one ton and towing capacity of 3,500 kg. Its arrival is scheduled for spring 2026. For Eastern European markets, Toyota will maintain internal combustion engines without electrification: the 2.8-liter diesel (which replaces the 2.4-liter) and the 2.7-liter gasoline engine. Toyota has confirmed that a version equipped with hydrogen fuel cellreaffirming the company’s commitment to this technology as a source of clean energy and its commitment to promoting the development of hydrogen infrastructure in Europe. Technology and security This generation incorporates electric power steering for the first time in a Hilux, which according to Toyota offers more direct handling, better maneuverability and less risk of bouncing when driving on uneven terrain. The Toyota T-Mate safety and driving assistance equipment is considerably expanded, including new functions such as low-speed acceleration suppression, emergency stop system and safe exit assistant, among others. In addition, the system will support updates via remote connection. Date and availability The new Toyota Hilux will go on sale in Europe next December, starting with the electric version. The diesel microhybrid, which is expected to be the most in demand here, will arrive in spring 2026. There are still no details on its price, so we will have to wait to learn more information about it. Images | toyota In Xataka | Europe is eager for cheap electric cars. Europe’s solution: copy Japan

Toyota was determined to make hydrogen the perfect alternative to the electric car. Hyundai has just invested 563,800,000 euros

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Time passes and the hydrogen car continues to be the great promise of clean mobility. The problem is that, little by little, time passes and hydrogen seems to be at the same point: challenges that seem impossible to solve and the eternal promise of revolutionizing transportation. Along the way, a good handful of companies said they were joining the hydrogen wave. Toyota has been one of those that has bet the most but, in the midst of a decline, it has been Hyundai that takes a new step. Reconversion. Hyundai has confirmed which has already laid the first stone of its new fuel cell and electrolyzer production plant in Ulsan (South Korea). The company has invested 930 billion won. That is, 563.8 million euros to convert the space and give it a new industrial use. According to the company, starting in 2027 they will be able to manufacture 30,000 fuel cell units per year in a space that extends across 43,000 m2. The intention is to produce systems for hydrogen-powered passenger cars but also for heavy transport services. a bet. Hyundai’s commitment to hydrogen is not new. The company has on the market the Nexusone of the few hydrogen cars that can be purchased and that has no competition since the Toyota Miraithe other great hydrogen car, is a sedan with a totally different approach. At the end of last year, Hyundai also presented Initiumthe preview of what should be a new hydrogen car that will arrive in 2025. However, the company has not launched the new model on the market. The Nexo has not been the first car powered by a Hyundai fuel cell but, for now, it is the last despite the fact that in 2021 they announced that we would have the entire range on the street with hydrogen versions in 2028. The promise. For years now, hydrogen has been proposed as the great alternative to the electric car. Although, really, it is an electric car. In its operation, a fuel cell car is a vehicle that carries out the electrolysis process inside to generate electricity that is stored in the batteries. In this process, the car does not generate CO2 and only expels water vapor through the exhaust pipe. The great advantage is that its carbon emissions are non-existent while it recharges the tanks in a few minutes to travel hundreds and hundreds of kilometers. The problems. There are many and they are difficult to remedy. When it comes to bringing hydrogen to a street car, the technical difficulties are enormous. First, because hydrogen occupies a large volume for the energy it can later generate. That’s why the Toyota Mirai is, almost everything, huge tanks. The latter is solved by turning the hydrogen into a liquid state but requires keeping it at -30ºC. It is a solution that has been designed to be used as fuel in a combustion engine and to remember the sensations of a combustion engine but generates very polluting particles such as NOx. That is, hydrogen requires huge tanks or a good amount of energy to keep it at a very low temperature. When this is achieved, it requires a complex system to carry out electrolysis or burn it in the engine itself (which generates very polluting particles). And all this without counting the complexity of producing and transporting it to the service station on duty. Non-viable. What happens at this point? That hydrogen is, at the moment, very expensive. As expensive as in Germany the cost of filling the tank was as expensive as filling it with diesel. It does not seem so strange that service stations are being dismantled in Germany and that although Stellantis offered to convert electric vans to hydrogen to gain autonomy, has ended up abandoning his plans. For now, on the way BMW too says it is developing hydrogen cars. Renault says to do the same. And Toyota continues investigating with burn hydrogen in combustion engines while turning his back on his Toyota Mirai in the United States where he faces a class action lawsuit from owners who they feel cheated. a light. In addition to light transportation, Hyundai says it wants to focus fuel cell production on heavy transportation. The company has its hopes that this type of transportation can find a true use for hydrogen. Heavy transport can find some advantages over electric transport. To charge an electric truck in a short time, enormous infrastructure is needed with chargers as fast and powerful as those from BYD. If hydrogen poles are created in dry ports or large distribution centers, it could make sense with less dispersed and therefore less costly distribution. Also the cost of filling the truck with huge tanks is lower because in percentage terms it would not eat up as much space as in a car. And, at the same time, recharging would be faster for less clean transportation than purely electric but much cleaner than current diesel engines. Photo | Hydrogen In Xataka | Renault is clear that the electric car is not the only way. Your proposal for the future: a hydrogen plug-in hybrid

Toyota has been using a megaprensa for 90 years to make cars. They have transported half planet to continue using it

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In 2024 About 92 million vehicles were manufactured worldwide. Plants like him Hyundai Ulsan Colossus Manufacture one every ten seconds Thanks to a tremendously specific machinery. One of the machines that are used are prey, Monsters such as Tesla Gigapress that allow to shape the metal in a few seconds, but despite innovations, Toyota has a press that has been working as the first day and resist to leave. In fact, it is older than the car company itself, when Toyota was nothing more than a loom manufacturer. The Komatsu press. Now, Toyota is not only one of the Industry powersbut an example of reliability and one of the most manufactured cars. It is one of Japan’s economic engines, but a century ago, things were very different. In the 1920s, Toyoda (it was named for the surname of its founder, Sakichi Toyoda) It was a company that manufactured looms. Curiously, Keep being. Toyoda Automatic Loom, from 1924, was considered the most advanced loom in the world and the company saw that it should not be so different from an engine, so they got to work. They created their first engine, also their first car and, to accelerate production, acquired a huge 700 -ton press manufactured by Komatsu. This purchase was made in 1934, when Toyota was already in the car business, but three years before the formal foundation of Toyota Motor Corporation in 1937. With its 700 tons of strength, it could work with large body panels, shaping the metal sheets with ease, and it was the one that helped boost the business during the first years in the first years in the first years in the first years in the first years in the first years in the first years in HONshus plantto. The flag in the Sao Bernardo plant Travel. Masahiro Inoue, CEO of Toyota for Latin America and the Caribbean, highlighted That it was incredible that a Japanese company acquired such a large team before the war, since it had to be “incredibly expensive.” According to Inoue, they were able to face the purchase thanks to the money obtained by the sale of Patents from the Automatic Loom to a British company. During five years, the Komatsu press gave life to some of Toyota’s most iconic cars, but in 1962, they decided to open their first floor outside Japan. Located in Sao Bernardo, the factory needed specialized machinery for the local Variant of Land Cruiser, and decided that the Komatsu press should be installed on that new plant. After a very complicated logistics due to its dimensions and weight to move it to Brazil, for 39 years, the already veteran press proved to be vital for the construction of the Toyota Banderiant. After the end of the production of the SUV in 2001, he continued in service stamping pieces both for the Corolla as for the Hilux. Back home. In November 2023, the Sao Bernardo plant closed, but that did not mean the death of the veteran press. Toyota was, and it is still a machine factory, and I don’t know whether for adherence to the press or for something merely practical, They announced that he would return to Japan. In fact, as we read in Toyota TimesThey affirmed that he would have his own tribute because his new destination would be exactly the place he occupied in the Honsha plant during those years in which he helped to shape both cars and the company itself. President Akio Toyoda approved that “functional conservation” of the machine, because it will not be a mere museum piece: it will serve both for use in the manufacture of spare parts and to train the new factory employees. An icon. For 90 years, the Komatsu press has been key in the development of Toyota both for what it helped to forge and for representing that first large deployment of the company outside its borders. At this point, it is part of the spirit of the company, but also a sample of how, for certain such specific tasks, the passage of time and the creation of new machinery has not been able to take this pillar of the automotive ahead. Now, as Inoue commented, it was sure to be “greatly expensive”, but after 90 years, the investment is well amortized. Images | Toyota In Xataka | This monstrous machine of 580 tons builds bridges as if it were flying

Toyota is clear what Spain is still hybrid country

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Sell ​​what touches where it touches. Toyota has a maximum and it is clear that they want to make clear their potential clients who are not willing to make the jump to the electric car without guarantees. While other brands begin to back down, Toyota doesn’t have to do it. The question is whether it will be late when you want to go ahead. At the moment, this is your way. “We will not drive”. “I hope we can establish Toyota’s electricity in the markets where they achieve strong sales. But we will not boost them in those markets where there is no demand.” These have been the words of Andrea Carlucci, Chief of Toyota in Europe, Automobilwoche. In the German medium, Carlucci wanted to make it clear that they hope to sell in each market what the client claims them although he recognizes that he is not being easy with all the possibilities above the table. “Toyota has always prioritized the client. Determine what technology to offer and adjust it to customer demand It is being particularly difficult. “ Toyota’s strategy. Until now, Toyota has made it clear that he will only sell in each market what the market asks. “Even taking into account the regulations, I think Our growth with hybrids has been organic. We are responding to the strong demand for hybrids in Europe, “says Carlucci. His words are a clear reflection of what the company has been warning. Yes, you will sell electric cars, and Your last ads They are a good example of this, but They do not renounce hydrogen For those who expect keep enjoying sound and the sensations of a combustion engine. Of course, in the United States your strategy with this product is not going too well. And in Spain? Spain has been one of those indicated. “The demand for electric is low in countries such as Italy and Spain. It is difficult to predict what the future quota will be like. As mass manufacturers, it is our duty to serve the demand of customers in each individual market in which we are active.” And the data stress that the company’s strategy is being correct in our country. In the accumulated of the yearToyota does not have a single car among the 10 best selling in our country. And yet, it is the brand that sells the most cars by adding 58,734 registration until July. Far from the 50,972 Renault units and much more than 46,550 Volkswagen units. At this time, 41.51% of Spanish registrations are hybrid cars, for 7.76% electric. He Toyota Corolla He leads sales as the best -selling hybrid and three of the four best -selling cars with this technology are from Toyota. Among the plug -in hybrids, only the Toyota C-HR manages to face Byd Seal U.. And the BZ4X He is tracing among the electric (best -selling sixth) after a recent campaign to lower his price. Backing down. While others have made promises to jump into the electric car in pure brand image, Toyota does not have to face the need to back down. In recent months, Mercedes He has had to confirm that he will continue to investigate with combustion engines. Also Audi. AND Opel, the first generalist In saying that all their releases would be electric from 2025 (and completely electric in 2028) has also done the same. Although Toyota has been indicated for not launching more electric cars to the market and it has been ensured that it was “La Nokia del Autos”the truth is that the hug to the electric car in Europe is not being expected and that is why the brands have begun to brake. But you have to comply. Taking into account the mismatch that seems to exist between European regulators and customer demands, it remains to be seen how toyota faces possible fines to which it risks from 2027. It seems clear that in regions such as regions such as regions such as Germany either Belgium They will have a good opportunity to sell their electric ones but we will have to see if it is enough. The European demand is to force the brands to be below 93.6 gr/km of CO2 contemplating the Average emissions from 2025 to 2027. For each gram exceeded, fines of 95 euros per car sold are contemplated. Here, countries like Spain can be a slab too big. The Toyota Corolla with the least powerful engine Approval 100 gr/km of CO2 and a C-HR rises to 105 gr/km of CO2. It must also be taken into account that plug -in hybrids no longer subtract as before In the average emissions because the way to calculate its emissions has been changed. Therefore, Toyota seems to be clear that he will have to scratch his pocket and enter an agreement with other companies to appear before the European Union with an average emissions below the maximum allowed. Tesla looks like one of the great candidates. Photo | Toyota In Xataka | Toyota boast “Kaizen” philosophy and a sickly perfectionism. Tesla and Byd have serious doubts that it is really useful

Toyota already knows that the gap with Tesla and Byd has its origin in its Japanese company culture

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We are living the future. The transition to the electric car and how this is being carried out will define what we will see in the coming years. With a changing political environment, hard emission regulations for Europe And a Chinese market that seems to Just look at borders insidethe investments that are made and the focus of how the future is faced will be key. Right now, saying what will be the design of a traditional car brand to ten or fifteen views is little less than adventurous. There are those who assume that Tesla has reached her roofthat Chinese manufacturers have complicated to follow Breaking barriers (economic and psychological in consumers) and that Toyota, very conservative, is the one who is playing the smartest game. And there are those that defend with cape and sword that Tesla has created a new way of understanding the vehicle, based on software. Also that China carries the front and that it is only a matter of time that we embrace throughout Europe the Byd, Nio, Xpeng and, of course, Xiaomi proposals. They are usually the same as they point out that Toyota is only taking the first steps of their decline or, at least, a logical setback given its brand strategy. Be that as it may, decade and a half will have to know who is right. However, we must recognize the latter who, in part, Toyota is concerned about how things advance internally. Also that you are taking measures to solve it. And that your business culture is key. The software as an example of a major problem We counted a few weeks ago that in Toyota they were worried about the way of working in the company. In their collaboration with Byd in China they had discovered that the company of the neighboring country worked at a devilish pace implementing changes in record time. They explained then in Reuters that much of the secret were in the evidence that each new change passed before being approved. While European manufacturers made thousands of kilometers before giving green light to each small modification, Chinese brands preferred put it as soon as possible on the street And, if necessary, apply changes when the vehicle development phase was already very advanced. That cultural shock is even more pronounced with Chinese manufacturers. Consulting specialized in the automobile market have already advanced to Toyota and the rest of Japanese manufacturers that their business culture, in which it is about working on the same concept and repeatedly improve it in search of perfection, is outdated. Then the Caseoft company already encouraged them to expedite the deadlines and think about electric cars from scratch and not only as a purely electric alternative of their combustion cars. This would allow them to save on components (applying plastic instead of more noble materials) and directly eliminate some of them (such as reinforcements that make sense not to transmit vibrations inside the car but lack them when what moves the vehicle is a combustion engine). On that path to adapt to the new times, Bloomberg Explain that Toyota has hired Code Chrysalisa Start Up based in Tokyo specialized in software development. That consultant says that Toyota has already understood the importance that software will play in the future but “remains slow.” Code Chrysalis is organizing intensive camps in Silicon Valley to improve the programming knowledge of Toyota employees With the latest ads about its upcoming electric cars and plug -in hybrids, Toyota confirmed that had worked in software completely renewed and anticipated that they would show more details when these cars are launched to the street. In the presentation of the new TOYOTA RAV4 It was specified that we were facing “the first step towards vehicles fully defined by software.” Already in May, Financial Times He echoed that Toyota had put a greater effort to evolve his software, understanding that in the future it will be a purchase value (if it is not already). With them, we knew that Toyota looked at Chinawith the aim of evolving and learning from those who have revolutionized the interior of their vehicles. Now we also know that, by the hand of Code Crysalis, the company is organizing camps in Silicon Valley to learn coding intensively and then try to replicate what they learned in its future models. However, in Bloomberg They point out that part of these chosen employees are disappointed Because they understand that efforts are still insufficient. In fact, the media indicates that the division designed to develop software has not been directly integrated into the vehicle development chain and that, among hands, have digitalization projects that affect the entire company. For some of the workers, the strategy is still too conservative. In your information, Bloomberg He explains that the company follows a too conservative philosophy in which those who have a long curriculum within the company are greatly rewarded and the labor harmony over risks. They put as an example the case of a worker interested in autonomous driving who, however, when he entered the company, he was doing a quality control of low importance quality. It is just another example of what Toyota defends as Kaizen philosophy. A business culture directly linked to a philosophical posture in which it is preferred to improve until the exhaustion is known before taking a new product and starting from scratch, on a blank paper. It is not accidental, therefore, that the company’s strategy is (at least for the moment) strikingly conservative. Toyota does not stop repeating that they will sell the proper car (electric, plug -in hybrid or combustion vehicle) In the right market. At the same time, what is undeniable is that they have a five years being the company that sells the most cars. The big doubt is whether in decade and a half we will be talking about the first steps of its stagnation or the winning strategy in front of a competition that launched into the arms … Read more

Byd is growing at a devilish pace and on the road has given a lesson to Toyota, according to Reuters

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It was the year 2020, with Spain locked in their home by the Coronavirus pandemic, when Toyota and Byd reached an agreement to manufacture electric cars together. A five years later, Byd appears to finish the year as the fifth world vehicle manufacturer. And Toyota, the great queen of the automotive, is “stunned.” “We are stunned”. The words are expressed by two employees of the company, according to Reuters. The news agency has made a report to understand how the growth of byd, the great Chinese giant of electrified vehicles that, despite selling only plug and electrical hybrids, has presented credentials to be the fifth largest manufacturer in the world in 2025 in 2025. These employees thus explain what the impression that Toyota workers maintained a close collaboration with Byd employees in China were taken. Since 2020both companies work together to remove electric cars in China. Small successes. Until now, Toyota has launched with Byd a completely electric Berlina in China. It is the Toyota Bz3an electric car that has had a discreet reception in the country, the most competitive electric car market in the world where cars without histrionisms like the Toyota They are having problems attracting customers. However, the TOYOTA BZ3Xwhich has already been announced and that will arrive this year, it begins to be a small success for the company. The car received 10,000 orders In just an hour since the reserves were opened. And the offensive with Byd will be greater this same 2025 with the launch of the Toyota Bz5 And, in the future, the larger model, the BZ7. But, without a doubt, this data is not being their greatest conquest. (Re) Learning. The best thing that Toyota is taking out of his association with Byd is to relear how to make a car. It sounds hard but it seems like that. In the report of Reutersbrand workers explain that they were surprised with the speed and speed with which they work in the Chinese company. What most caught the attention to the Japanese company was the speed with which they make decisions in Byd, they approve changes and begin to apply them. It is something that former European firms that now work for Chinese companies have explained us in Informal talks with Xataka. There, everything works much faster and the changes happen much faster. An example, they explain in Reutersare the studies they do in Toyota before applying any change. According to the agency, the Japanese starts six different prototypes and submit them to thousands of kilometers of evidence. Only when they collect and analyze these data, put the car on the market. Not everything is worth. Despite being impressed with the speed of these changes and ensuring that engineers return with “a bag full of lessons”, there are changes in their way of acting that Toyota does not want to implementsince they consider that they would put their reliable car fame at risk. The Japanese ensure that skipping this process of putting various prototypes on the street or applying structural changes when the project is already very advanced would be a risk to the final product that are not willing to run. For Toyota it is a “no, never”, in the words of workers collected by the company. It is not the first notice. What is clear is that what has learned by Toyota by the hand of Byd is not the first notice they receive. In that same article, Zeekr employees, a Geely company that is landing in Europe, explains that part of its success is to save time and money in the production processes and the materials used. The latter is something that Some experts have already notified Toyota That, like other Japanese companies, they are spending resources on materials that are not entirely necessary in their electric cars since they do not have the classic vibrations of a combustion engine. The latter has allowed Byd or Tesla to delve into the use of plastics, saving in weight, money and manufacturing times. Photo | Byd and Toyota In Xataka | Toyota boast “Kaizen” philosophy and a sickly perfectionism. Tesla and Byd have serious doubts that it is really useful

Toyota is behind in the development of cars software. So he has resorted to the referent in the field: China

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Toyota is the largest car manufacturer in the world. The accounts say that last year he put on the market Almost 11 million vehicles. But their 2024 sales have two readings. The optimistic is that, despite advocating the arrival of the electric car, Toyota continues to bet on hybrids And that allows him to be the manufacturer with the highest sales in the world. The presence of Toyota in that technology is minimal but the goal is to arrive at the exact moment or, to be late, to arrive better than the rivals. The pessimistic is that Toyota is losing bellows. The fall in global sales was 3.7% and although in the United States it advances with a firm step thanks to hybrids, In China an important 6.9%was left. Not only that, the market is so competitive that it threatens to expel some brands and lose ease in the world’s largest national market It can be a difficult Ramora to overcome in the future. 2024 was the third consecutive year in which Toyota left sales in China. The country is the place of the world where more electric cars are bought. There, the presence of Toyota has been almost testimonial until this year. Until this 2025, barely sold the Toyota Bz3 in China. Now he has confirmed that he will put the TOYOTA BZ3X (more assembled SUV market) and the Toyota Bz7both in collaboration with the GAC local. However, three electrical models is clearly insufficient compared to giants like Byd either All Geely’s potential With its innumerable brands. And to this it is added that the Chinese market is not only rewarding those who put a good car on the market in relation to their autonomy. China has taken an important step in the qualities of its habitats and, above all, customers are rewarding the software used inside, with multiple offers ranging from classic information to converting the interior of the car into a karaoke. The latter has put western manufacturers against the ropes that do not finish finding the key of what is carried there. Toyota’s solution: ally with those who know the most. Toyota, by the hand of Xiaomi and Huawei Given this last situation, Toyota has opted for the fast track but, perhaps, extremely intelligent. An alliance with Xiaomi and Huawei allows you to position the product as another part of the digital ecosystem of those who have an arsenal of products from that same family. Since the Xiaomi Su7 was presented, the company has placed special emphasis on the conversation between the mobile and car, turning it into one more extension of a family of products that is already omnipresent at home. His trick is Hyperos. My partner told Ricardo Aguilar in Xataka That the integration between the system and the mobile phone is much deeper than Apple Carplay or Android Auto. The operating system replicates in up to five screens the relevant information for each of them, has its own applications and allows you to display the information of the phone in mirror mode. Even the system allows Apple Carplay to combine with the base operating system and well show the latter on the central screen and the rear (while Hyperos works below in the instrument box or the head-up display) or send content to it by means of AirPlay. The same goes for Android Auto. The same goes for Harmonyosthe vehicle software used Huawei in cars that launches the market in collaboration with vehicle manufacturers such as Aito, Chery either Jac. In this case, he even has more crumb because They use their own chips with the aim of becoming independent of American companies. In 2021, Huawei already taught the leg with the Presentation of Harmonyos. That multiplatform software had the clear vocation to integrate all products into the same family. That is, who had a phone Huawei will be launched directly to a car that allows him to live the full user experience. Like Xioami, Huawei repeats formula presenting itself as an attractive option to attract customers in high -end or luxury vehicles, such as the one that We can see in this video. The approximation of both Chinese companies is radically different from that of Toyota whose investment in the software is being minimal so far. And although a few months ago they confirmed that They were investing greater resources In their own operating system, they are aware that quina competitiveness can pass them over. The solution is to ally with both Chinese technology. Thus, the Toyota BZ7 can be used with Both operating systems. Each will work with their own artificial intelligence developments and, for example, Toyota promises that with Huawei they are working on a personal identification of individuals so that, with a simple voice command, we can activate the desired profile at the moment. In addition to Xiaomi and Huawei, Toyota has also associated with Momenta. The Chinese company will allow you to delve into autonomous driving systems, a highly desired market in China. In fact, the own Government has had to give a touch of attention to manufacturers so that they do not overestimate their capabilities for the user. Photo | Toyota In Xataka | Family and friends keep asking me if “it is worth buying a Chinese car.” This is my answer

Toyota is very clear about how sports have to be and why they don’t believe in an electric one

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Is it possible to jump into the electric car when your CEO does not finish believing in it? This is what they should ask in Toyota’s bosom, with the company looking for the right strategy to be competitive in the electric car while their mandamás does not stop launching slogans that point to immobility. For a long time, the company has been launching contradictory messages on the future of the electric car. In 2021the Japanese company assured that would launch 30 electric models In the coming years. However, the arrival of TOYOTA BZ4X It has been marked by problems. First because it was a car too expensive for the autonomy offered. Then because The wheels could fall In an emergency braking. From then on, the statements of the company’s managers and ads seem to go in opposite directions. Aky Time will prove them and that the demand for electric will never exceed a third of sales Total worldwide. It is true that the company has redefined its plans and that will produce a third less of expected electric cars. But it has also presented a new generation of batteries and has confirmed that it will continue to pushing to jump into the electric car where regulations push them to it. That is: Europe. Among the last releaseswe will have a totally electric Toyota C-HR, a new lexus and a small Yaris Cross with the same technology. Be that as it is, the truth is that Hybrid has continued to give excellent results To the company. Their sales fired in the United States last year, remain very fortunate in Europe and in Japan it seems that they do not even consider the change to this technology. Toyota last year recorded the best numbers in its history. And in the middle of this strategy to continue increasing the offer of electric cars, a product that seems to divide the company: a sports car. “Noise and smell of gasoline” A few months ago, at the end of 2024, we knew that Toyota was developing a sports car completely electric. There was even talk that he could recover a mythical name for the company: MR2 or Celica. It would not be the first time that Toyota looked up at the past to look to her future. That they tell the Toyota supra. Since then, the Rumors They have been unleashed and as on so many other occasions the true sportsmanship of such a model has been questioned. Move the sensations of combustion engines to electric models is being a real headache and brands such as Mazda have also presented their doubts Given this possibility. The problem for Toyota is double. The company has spent many years being bored branded. Akio Toyoda, at the head of the company, wanted to completely turn this speech. To the point that we have seen almost unique cars in the market like the Toyota gr yaristhe Toyota Gr86 or the supra. And now, with an electric sports car on the way, we also know that the company looks for solutions to Continue offering combustion engines. To the point of trying Inject hydrogen. Toyoda seems to live its own crusade for saving this type of vehicles. “There will always be people in Toyota passionate about the development of electrical sports. But for me, as an expert pilot, my sports definition is something with the smell of gasoline and a noisy engine.” The words are from Akio Toyoda in a recent interview of Automotive News. It has made clear one thing: they will not offer an electric sports car as long as it is not economically viable. And it won’t be until they get “affordable batteries”. The reason, for Toyoda, is that a competition electric car “is not exciting. Because you cannot turn the circuit around for more than an hour. The races in which I participate are mainly resistance, so with current electric vehicles, it will not be a car race. It is a cargo time race, battery change or something like that,” he stressed. When will we see a Toyota electric sports car? The group’s CEO seems to have cooled expectations. In the last Brussels Motor Show, our companions of Motorpasion They had the opportunity to talk to Hideaki Iida, prototype designer Toyota ft-sebut he already warned that the car was in a very early phase of development. However, in 2023 Toyota did talk about offering solid state batteries on the market that would yield 1,000 kilometers and went from 10 to 80% of autonomy in 10 minutes. This is what they called batteries High Performance and? They dated between 2027 and 2028 although they warned that they would put themselves in the street only in cars of very high benefits because they were very expensive to produce. Photo | Toyota In Xataka | Toyota is convinced that the electric car will not be the preferred option. Ensures that investing more money is “wasting it”

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