Toyota is very clear about how sports have to be and why they don’t believe in an electric one

Is it possible to jump into the electric car when your CEO does not finish believing in it? This is what they should ask in Toyota’s bosom, with the company looking for the right strategy to be competitive in the electric car while their mandamás does not stop launching slogans that point to immobility. For a long time, the company has been launching contradictory messages on the future of the electric car. In 2021the Japanese company assured that would launch 30 electric models In the coming years. However, the arrival of TOYOTA BZ4X It has been marked by problems. First because it was a car too expensive for the autonomy offered. Then because The wheels could fall In an emergency braking. From then on, the statements of the company’s managers and ads seem to go in opposite directions. Aky Time will prove them and that the demand for electric will never exceed a third of sales Total worldwide. It is true that the company has redefined its plans and that will produce a third less of expected electric cars. But it has also presented a new generation of batteries and has confirmed that it will continue to pushing to jump into the electric car where regulations push them to it. That is: Europe. Among the last releaseswe will have a totally electric Toyota C-HR, a new lexus and a small Yaris Cross with the same technology. Be that as it is, the truth is that Hybrid has continued to give excellent results To the company. Their sales fired in the United States last year, remain very fortunate in Europe and in Japan it seems that they do not even consider the change to this technology. Toyota last year recorded the best numbers in its history. And in the middle of this strategy to continue increasing the offer of electric cars, a product that seems to divide the company: a sports car. “Noise and smell of gasoline” A few months ago, at the end of 2024, we knew that Toyota was developing a sports car completely electric. There was even talk that he could recover a mythical name for the company: MR2 or Celica. It would not be the first time that Toyota looked up at the past to look to her future. That they tell the Toyota supra. Since then, the Rumors They have been unleashed and as on so many other occasions the true sportsmanship of such a model has been questioned. Move the sensations of combustion engines to electric models is being a real headache and brands such as Mazda have also presented their doubts Given this possibility. The problem for Toyota is double. The company has spent many years being bored branded. Akio Toyoda, at the head of the company, wanted to completely turn this speech. To the point that we have seen almost unique cars in the market like the Toyota gr yaristhe Toyota Gr86 or the supra. And now, with an electric sports car on the way, we also know that the company looks for solutions to Continue offering combustion engines. To the point of trying Inject hydrogen. Toyoda seems to live its own crusade for saving this type of vehicles. “There will always be people in Toyota passionate about the development of electrical sports. But for me, as an expert pilot, my sports definition is something with the smell of gasoline and a noisy engine.” The words are from Akio Toyoda in a recent interview of Automotive News. It has made clear one thing: they will not offer an electric sports car as long as it is not economically viable. And it won’t be until they get “affordable batteries”. The reason, for Toyoda, is that a competition electric car “is not exciting. Because you cannot turn the circuit around for more than an hour. The races in which I participate are mainly resistance, so with current electric vehicles, it will not be a car race. It is a cargo time race, battery change or something like that,” he stressed. When will we see a Toyota electric sports car? The group’s CEO seems to have cooled expectations. In the last Brussels Motor Show, our companions of Motorpasion They had the opportunity to talk to Hideaki Iida, prototype designer Toyota ft-sebut he already warned that the car was in a very early phase of development. However, in 2023 Toyota did talk about offering solid state batteries on the market that would yield 1,000 kilometers and went from 10 to 80% of autonomy in 10 minutes. This is what they called batteries High Performance and? They dated between 2027 and 2028 although they warned that they would put themselves in the street only in cars of very high benefits because they were very expensive to produce. Photo | Toyota In Xataka | Toyota is convinced that the electric car will not be the preferred option. Ensures that investing more money is “wasting it”

Embute a V8 to a Toyota IQ. And you can buy it

Intelligence quotient. A classification that helps establish whether you are inside or not (for better or worse) of the average of the rest of the population in terms of your cognitive performance. Or, in flat words: intelligence. IQ exams are used to establish whether people have any cognitive problems or, for example, if you are well above the average. For the latter, the acronym IQ are usually related to the level of intelligence. That relationship was used by Toyota when presenting one of its urban cars. When presenting the Toyota IQ, the Japanese wanted to make clear one thing: it was an intelligent option. An urban car, of very restrained size and spent little to be used in the city. The association was as clear as Smart (intelligent and elegant in English) to a company that presented a car with very similar features. In Km77 They explained in their Toyota IQ test that it was a relatively spacious car for passengers and that, above all, it moved very well in city, with a very content radius but that, at the same time, its capabilities were not excessively sacrificed when it went on open road. Was, in summary, a Extremely intelligent decision for those who will look for a car in a city that would not spend much and who did not want to spend much more than 10,000 euros. All that intelligence that was diluted when a luxury brand was able to ask for almost 40,000 euros for that same car. Elon Musk vs Jeff Bezos: The Galaxies War One of the most rare astron Martin in history Because that’s what Aston Martin did with Cygnet. The English company took advantage of a collaboration with Toyota to give the IQ some touch -ups and put it on the market at a price of 40,000 euros. The idea of ​​the company was clear: enjoy a Aston Martin in your day to day without the need to get into the street The typical DB9 that you keep in the garage. It was something like a tuned Toyota. The front hood received two air inputs or the front grill took the image of the English company. Aston Martin barely tried to hide that in front of us we had a Toyota IQ But there was a problem: it was the same car. Literally, Aston Martin Cygnet and Toyota IQ was the same car. Aston Martin did not even bother to put a much more powerful engine to attract potential customers and, at least, make you believe you were before the sports version of the Japanese model. They lost the opportunity to make him something anthological, one of those small sportsmen who go down in history. Something that broke everything reasonable. Use the 1.3 VVT-I 98 CV It was also available at the Toyota was to kill the potential of the car. A decision that came because of the imperative need to have to reduce the company’s average emissions and thus avoid fines. That ballast became evident with its sales. Especially if we take into account that the Cygnet could add a few thousand to the final invoice if it was chosen with automatic change (1,435 euros) or leather upholstery (another 3,988 euros). Although the owner of a Aston Martin did not have many problems to leave 40,000 euros in a utility … it was difficult to think that they were going to sell it simply by changing the grill. To have an idea of ​​its commercial failure, the company planned to sell about 4,000 units a year of the Cygnet. Sold at a rhythm of 150 units annually. The failure was such that it squandered the little economic effort that the company had made and killed the possibility of entering a new market if it had offered an attractive product. But there was a very special Aston Cygnet In spite of everything, we can forget some of the things I wrote above. Because, indeed, there was a really special Aston Cygnet they called Aston Martin V8 Super Cygnet. The English company struck a tremendous V8 in one of the units manufactured and created the ONE OFF That every lover of tiny sportsmen would like to have seen in series. The car appeared for the first time in Goodwood in 2018 And, this time, I did have a body at height. It seems that the Toyota IQ had been atibored to steroids, with widened wheel steps of carbon fiber, the new company of the company (more gross and less elegant), specific disc brakes for this unit, anti -collide cage with competition recharging seats, new transmission tunnel … an engineering exercise that was resolved with the jewel of the crown. That jewel was a huge ATMOSPHERIC V8 LITER MOTOR that delivered a power of 436 hp (inherited directly from the Aston Martin Vantage S) that launched the cygnet to the 100 km/h in 4.2 seconds. It should be a feeling to reach 272 km/h that marked peak speed in a chassis that measured less than three meters. And now, that ONE OFF It is for sale. Specifically in the portal of Nicholas Meeknown for the spectacular models that you have available among your offer. At the moment, who looks for a Aston Martin Cygnet will find them around 40,000 euros but, obviously, this unit should be much more expensive. In the purchase portal they have not published its price but it is expected that it reaches an extraordinarily high figure since the base model has already sold very few units and this version with V8 motor is what every fan would have asked when we knew that Aston Martin would have his own urban model. Photo | Aston Martin In Xataka | Aston Martin was about to declare himself in bankruptcy. Until a F1 team mounted

Toyota has been one of the few firms that has not opted for the electric car. For now it is doing well

If you do not compromise 100% with something and diversify your strategy, you always have the opportunity to One of the business branches Be the best cove in the market. That diversification is key For companies, with technology being a great example Of this, but it also works in the motor world. As? Well, with propulsion systems. And who has understood it perfect is … Toyota, who has been dominating the market for five years. Its strategy has been precisely that: not put all the eggs in the same basket. Cruise speed. On January 30, and how we read in ReutersToyota confirmed that, for 2024, they sold 10.8 million vehicles. It was the confirmation of the domain in the ranking of the car manufacturer that sells the most worldwide for five consecutive years. Thus, the group has been dominating the market since 2020 (included), when it managed to snatch the first place to a Volkswagen that had dominated the previous five years. Europe. If we focus on our territory, the company sold 1,217,132 vehicles between Toyota (the vast majority) and Lexus. In a statement, confirmed that its sales increased by 4% compared to 2023, with electrified options as absolute protagonists with 902,922 units sold. Potholes. Volkswagen stayed at just over nine million units sold, but if something shares the two companies is the bump in sales they have experienced. For the Germans, a decrease of 2.3% while looking to reduce expenses and strengthen their position in China (a key market for them). In the case of Toyotal, the fall was 3.7% compared to the previous year. Not all markets behaved the same and, for example, in Japan, misfortune was considerable. The company saw a drop of almost 20% at home due to different causes. On the one hand, the partial suspension of the Prius production, a Toyota icon, due to natural disasters. On the other, controversies and certification problems of subsidiaries such as Daihatsu. Eggs in separate baskets. Beyond this, that Toyota has consolidated again as the main manufacturer has to do with its strategy. While half the world is obsessed with the electric car, there are countries like Japan that They are still betting on hybrid. This has forced companies such as the aforementioned Toyota, but also Honda, Nissan or Mazda They move with lead feet On the way to total electrification. At the same time, Toyota has several versions of its cars, so we can buy vehicles exclusively with combustion, but also hybrid, plug or 100% electric hybrids. The C-HR 2024 is hybrid or plug-in, but we also have diesel, gasoline models, others that allow you to choose between diesel or gasoline, diesel and electric, 100% electric and even hydrogen, such as the Mirai. In short, they have opted for everything and, while there are some strategies that seem that they will not work in the future, such as hydrogen due to a low implementation of ‘hydrogeneras’ and controversial for alleged unfulfilled promisesgiving all options and offering models with electrical or combustion motorizations, is working. Reputation. On the other hand, it is undeniable that the company enjoys a privileged reputation. If we excites “more reliable car brands”In a search engine, the Japanese are in the top positions, being Toyota and Lexus two of the outstanding names. That good advertising has been pulled in recent years with their cars, which plays in their favor at the moment when someone has to decide for one or another brand. China is a hard bone. Now, as Reuters points out, where the Japanese are not having such a clear domain is in a market that is consolidating as one of the main ones: China. While in the United States and Europe sales have gone stern for the bet in hybrids, in China sales fell 6.9%. The competition in China is fierce, with a multitude of national brands that are looking to expand and others such as the European ones seeking, and need, set in that market. We will see what happens this 2025because, precisely, China is now the one that is expanding and Competitors like Byd or mg, also with many motorization options and aggressive pricesthey won’t put it at all easy. Image | Toyota In Xataka | Toyota wanted to make the star technology and the alternative to the electric car. They already doubt that it is possible

Toyota 4Runner 2025: Analysis, characteristics and handling tests

In 1984, Toyota launched the market 4runnera car that quickly became a favorite to make off-road. Today we tried for the first time the 2025 Toyota 4runner. Read also: Toyota unbalance Tesla as the most valuable automotive brand The sixth generation of the 4runner comes in 9 different versions and two motorization options. As is the case of the Trailhunter, a totally new model equipped with an I-Force Max hybrid engine that generates 326 horsepower. The second option, which equips lower versions such as SR5 and TRD Sport, It has a 4-cylinder 2.4-liter turbo engine that generates 278 horsepower and 317 torque pounds. You can read: Ford Ranger 2024: The best Pick-up in North America As for details, the 2025 Toyota 4runner Trailhunter stands out for having an Old Man Emu suspension, ideal for overlanding and carrying the adventure much further. On its front, the light bar, LED lights and fog lights, in addition to black exterior details. It comes with 33 -inch tires, 18 -inch bronze alloy wheels according to the version and has a 6,000 -pound -towing towing. As for prices, the 4runner trailhunter has a base price of $ 66,900. The Toyota 4Runner 2025, in its most basic version, SR5, starts in $ 42,000and the top of the range approach the $ 70,000as is the case of the Trailhunter and TRD Pro models. The Toyota 4Runner 2025 with hybrid motor will be available in the United States from February 2025. TOYOTA 4RUNNER: A history of off -road evolution From your debut in 1984Toyota 4runner has established itself as one of the most respected names in the segment of SUVs. This model, which combines off-road capacity, durability and reliability reputation, has evolved significantly throughout five generations, adapting to the changing demands of drivers without losing their robust essence. The Toyota 4runner made its debut as a modified version of the Toyota Hilux, designed to offer more comfort without sacrificing off -road capacity. The interior of the Toyota 4runner 2025. Credit: Toyota.Credit: courtesy The first generation From the 4runner he appeared as a compact SUV with a removable hood, which made it ideal for outdoor adventure enthusiasts. It had a 2.4 -liter four -cylinder engine and, later, a V6 version was offered, responding to the growing demand for more power. Although its design was simple, with basic interiors and a utilitarian approach, this first version laid the foundations of what would become an iconic model. The second generation Of the 4runner marked an important transition when adopting a completely closed body design, leaving behind the removable hood. This change improved the safety and isolation of the vehicle, making it more attractive to families and travelers. In addition, an independent front suspension was introduced to improve road driving, without compromising its off -road performance. The 3.0 -liter V6 engine gained popularity in this generation, although it still faced criticism for its moderate power. Despite this, the 4runner continued to gain followers thanks to its reliability and its ability to face difficult land. The third generation From Toyota 4runner marked a significant change towards a more refined and advanced SUV. It was completely redesigned on a new platform that maintained its body of bodybad, ideal for off -road adventures. That generation offered more powerful engines, including a 3.4 -liter V6 engine, and improved significantly in terms of comfort, equipment and technology. The 4runner began to integrate more modern characteristics, such as ABS brakes and more sophisticated total traction options, which consolidated its position both in the off -road market and in that of family vehicles. TOYOTA 4RUNNER 2025. Credit: Toyota.Credit: courtesy The fourth generation It represented a leap into a more muscular and modern design, with an approach to versatility and luxury. This version offered two motorization options: a 4.0 -liter V6 engine and a powerful 4.7 -liter V8 engine, which made it one of the most powerful 4runner until that moment. In addition, this generation incorporated advanced technologies such as descent control and adjustable pneumatic suspension, which improved its off -road performance and road comfort. The 4runner was established as a premium model within its segment, capable of competing with more expensive SUVs. Presented in 2010, the fifth generation of Toyota 4runner He has maintained his focus on robustness and off-road capacity, while incorporating modern technological and comfort elements. With a bold and aggressive design, this model continues to use the body chassis on a baster, a rarity in the current market dominated by monocoque SUVs. The 4.0 -liter V6 engine remains the main option, offering a combination of power and reliability. The TRD Pro version, introduced in this generation, has taken 4runner to a higher level in terms of off -road performance, with improvements in suspension, tires and protections under the body. Throughout more than three decades, Toyota 4runner has established itself as a durability icon and off -road performance. His ability to adapt to the demands of modern drivers, without sacrificing his adventurous essence, has made him a highly valued vehicle by both families and off-road enthusiasts. Continue reading: (Tagstotranslate) Toyota

Change of course: Toyota maintains thermal engines for a reason

toyotaknown for its innovation and automotive heritage, has left many speechless with its recent announcement in the Tokyo Motor Show. Read also: Hyundai Venue: the cheapest in the United States from Hyundai Although the industry is moving rapidly towards electrification, Toyota has decided to take an unexpected turn in the plans for the rebirth of one of its most iconic sports cars: the MR2. You can read: Scandal at Toyota: it was fined for falsifying data This model, which was initially going to be an electric car, is now scheduled to return with a centrally mounted turbocharged gasoline engine. During the event, Naohiko Saito, head of engineering at Toyota Gazoo Racing (GR), shared details about this decision. “This engine represents the beginning of a new development that will come from racing before mass production. We always learn a lot with this way of working”declared Saito. The statement reaffirms Toyota’s commitment to linking racing technology with its series production, an approach that has borne fruit in previous models. From the FT-Se Concept to the GR Yaris M Concept The future MR2 is largely based on the FT-Se Concept prototype presented in 2023which was initially designed as an electric sports car. However, the brand has chosen to equip it with an internal combustion engine inspired by the GR Yaris M Concept, a vehicle that has been tested in the Japanese Super Taikyu racing championship. This decision not only stands out for its audacity, but also for its focus on efficiency and performance. The turbocharged four-cylinder engine promises between 300 and 400 horsepowerdepending on the version. Its centrally positioned configuration, combined with all-wheel drive, marks a new chapter in the evolution of the MR2. The FT-Se Concept. Credit: Toyota.Credit: Courtesy “This setup is new to us, but “During our initial testing we have seen that the combination of mid-engine and all-wheel drive offers the best results for high-performance driving.”Saito explained. A change aligned with market trends Although Toyota leads in electrification with models like the Prius and the bZ4Xthis decision reflects a growing trend among sports car manufacturers to maintain combustion engines in certain iconic models. Porsche, for example, has followed a similar strategy by preserving thermal engines in the 911although it develops electric versions for other segments. Toyota’s change of direction also responds to the demands of driving enthusiasts, who value the distinctive experience and sound of internal combustion engines. Besides, The use of competition-proven technology ensures that the new MR2 will be a high-performance vehicle. Innovation from the competition slopes The choice to test the engine in Super Taikyu competitions reflects Toyota’s commitment to excellence. This approach not only optimizes powertrain performance and reliability, but also ensures that the MR2 offers a superior driving experience. The GR Yaris M Concept, used as a test bed, has proven to be an ideal platform for experimenting with innovative configurations. Feedback gained from racing translates directly into improvements for production models, ensuring that the future MR2 meets the expectations of the most demanding drivers. The legacy of the MR2 and its promising future The Toyota MR2, first launched in 1984stood out for its compact design, central engine and dynamic behavior. Its return, adapted to current needs and demands, promises to maintain that legacy while incorporating modern technology. With the compact sports car market constantly evolving, the new MR2 could fill an important niche. Its mid-engine and all-wheel drive configuration puts it in a unique category, ready to compete with models from rival brands. Toyota’s announcement at the Tokyo Motor Show marks a turning point in its strategy. The decision to retain combustion engines in iconic models such as the MR2 underlines the importance of balancing tradition and innovation. As more details develop about this highly anticipated sports car, it is clear that Toyota remains committed to delivering exciting, high-performance vehicles.

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