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Toyota is the largest car manufacturer in the world. The accounts say that last year he put on the market Almost 11 million vehicles. But their 2024 sales have two readings.
The optimistic is that, despite advocating the arrival of the electric car, Toyota continues to bet on hybrids And that allows him to be the manufacturer with the highest sales in the world. The presence of Toyota in that technology is minimal but the goal is to arrive at the exact moment or, to be late, to arrive better than the rivals.
The pessimistic is that Toyota is losing bellows. The fall in global sales was 3.7% and although in the United States it advances with a firm step thanks to hybrids, In China an important 6.9%was left. Not only that, the market is so competitive that it threatens to expel some brands and lose ease in the world’s largest national market It can be a difficult Ramora to overcome in the future.
2024 was the third consecutive year in which Toyota left sales in China. The country is the place of the world where more electric cars are bought. There, the presence of Toyota has been almost testimonial until this year. Until this 2025, barely sold the Toyota Bz3 in China.
Now he has confirmed that he will put the TOYOTA BZ3X (more assembled SUV market) and the Toyota Bz7both in collaboration with the GAC local. However, three electrical models is clearly insufficient compared to giants like Byd either All Geely’s potential With its innumerable brands.
And to this it is added that the Chinese market is not only rewarding those who put a good car on the market in relation to their autonomy. China has taken an important step in the qualities of its habitats and, above all, customers are rewarding the software used inside, with multiple offers ranging from classic information to converting the interior of the car into a karaoke.
The latter has put western manufacturers against the ropes that do not finish finding the key of what is carried there. Toyota’s solution: ally with those who know the most.
Toyota, by the hand of Xiaomi and Huawei
Given this last situation, Toyota has opted for the fast track but, perhaps, extremely intelligent. An alliance with Xiaomi and Huawei allows you to position the product as another part of the digital ecosystem of those who have an arsenal of products from that same family.
Since the Xiaomi Su7 was presented, the company has placed special emphasis on the conversation between the mobile and car, turning it into one more extension of a family of products that is already omnipresent at home. His trick is Hyperos.
My partner told Ricardo Aguilar in Xataka That the integration between the system and the mobile phone is much deeper than Apple Carplay or Android Auto. The operating system replicates in up to five screens the relevant information for each of them, has its own applications and allows you to display the information of the phone in mirror mode.
Even the system allows Apple Carplay to combine with the base operating system and well show the latter on the central screen and the rear (while Hyperos works below in the instrument box or the head-up display) or send content to it by means of AirPlay. The same goes for Android Auto.
The same goes for Harmonyosthe vehicle software used Huawei in cars that launches the market in collaboration with vehicle manufacturers such as Aito, Chery either Jac. In this case, he even has more crumb because They use their own chips with the aim of becoming independent of American companies.
In 2021, Huawei already taught the leg with the Presentation of Harmonyos. That multiplatform software had the clear vocation to integrate all products into the same family. That is, who had a phone Huawei will be launched directly to a car that allows him to live the full user experience.
Like Xioami, Huawei repeats formula presenting itself as an attractive option to attract customers in high -end or luxury vehicles, such as the one that We can see in this video.
The approximation of both Chinese companies is radically different from that of Toyota whose investment in the software is being minimal so far. And although a few months ago they confirmed that They were investing greater resources In their own operating system, they are aware that quina competitiveness can pass them over.
The solution is to ally with both Chinese technology. Thus, the Toyota BZ7 can be used with Both operating systems. Each will work with their own artificial intelligence developments and, for example, Toyota promises that with Huawei they are working on a personal identification of individuals so that, with a simple voice command, we can activate the desired profile at the moment.
In addition to Xiaomi and Huawei, Toyota has also associated with Momenta. The Chinese company will allow you to delve into autonomous driving systems, a highly desired market in China. In fact, the own Government has had to give a touch of attention to manufacturers so that they do not overestimate their capabilities for the user.
Photo | Toyota
In Xataka | Family and friends keep asking me if “it is worth buying a Chinese car.” This is my answer
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