“Microsoft built the concept of office work because they wanted to sell more software”
For many, the office work and spending eight hours a day in front of a screen is little less than a unnatural torture for the human being. In fact, this type of “knowledge work” is a relatively recent inventionwhich has been evolving as an adaptation of technology to the world of work. Aravind SrinivasCEO of Perplexity has gone a little further by ensuring that office work is an invention by Bill Gates to carry out his plan to bring a PC to every desk. Srinivas developed his hypothesis during his interview at the Joe Rogan Podcast and even left the presenter confused. “Microsoft built the concept of office work because they wanted to sell more software.” Gates’ dream Srinivas links the creation of office jobs directly to the Microsoft founder’s historical obsession with putting a computer in every house and on every desk. “That idea of putting a PC on every desk and making you glued to it was Bill Gates’ vision,” explained the Perplexity CEO. It’s no secret. Gates himself has repeated that same idea for decades: he wanted a computer in every house and on every desk. In fact, his vision of the future of computers was published in the specialized press of the time even before Microsoft sold its first BASIC. Rogan, in his direct style, summed up the merit of Gates’ plan with a powerful phrase: “Wow, genius. What an achievement, because they certainly nailed it.” The truth is that it is difficult to contradict him. Few business strategies have changed the daily routine of billions of people as much as the arrival of computers and office automation in the world of work. A masterstroke from Microsoft Srinivas’s thesis is that the 9 to 5 job in front of a screen was not a natural evolution of employment, but a Microsoft business plan so that people used computers all day. The more hours and more people worked in front of a screen, the more software licenses were sold. According to the manager, the office routine was designed to create a daily dependence on Word and Excel, starting in schools, so that companies would then pay for these licenses. The juiciest part of the interview is the contrast between the two founders. According to Srinivas, Microsoft’s goal was never design. “It was not about making computing beautiful, as Steve Jobs conceived it,” he said verbatim, marking the difference with Apple. Jobs was pursuing something else: machines almost obsessive in their aesthetic care, which he himself defined as ‘insanely great‘. Microsoft, on the other hand, sold hardware to put software on top of. The more time you spent in front of the screen, the more licenses you needed. Microsoft’s business was not about creating a beautiful product, it was about generating dependency of your tools to sell licenses. Microsoft invented Office, not the office Despite Srinivas’ shocking statements, Bill Gates did not invent the eight-hour day nor office work. Its history comes from long before, from workers’ struggles of the 19th century and laws like Fair Labor Standards 1938 in the United States. What is true is that, as Rogan pointed out, “this type of lifestyle is something very recent that we have come to accept as normal.” The scientific evidence testifies that, with the arrival of computers and technology, the productivity at work skyrocketed. That Microsoft won that game by contributing to the increase in that productivity It is undeniable. Word, Excel or PowerPoint have been training entire generations since school. When these students arrive at their first job, they already know how to use those tools and companies pay for the license without thinking twice. In Xataka | Companies have returned to the office to improve productivity: a McKinsey study is not so clear Image | Unsplash (Jan Baborak), Flickr (European Parliament), Xataka
