apple

Apple is two years behind its competitors. So he’s sending 200 engineers to an “AI camp.”

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When we talk about AI Big Tech, there is one name missing: Apple. There are many “the wolf is coming” in this matter of artificial intelligencewith companies that are creating ‘hype’ with models that they consider very dangerous and, above all, with artificial general intelligence. However, the “the wolf is coming” par excellence in AI is the new Siri and Apple Intelligence. Apple is tired of being the last and has made the most radical decision two months before WWDC. Sending almost all Siri engineers to early summer camp. Issues. Apple has two approaches with AI. On the one hand, a more transparent one for the user that interconnects applications of your systems or that allows us to have advanced information about photos from our gallery. On the other hand, the avalanche of promises they made two years ago about Apple Intelligence. For a start, they were already late to the advertise your system a year and a half after the arrival of ChatGPT. To continue, there were functions that did not reach the devices, others that were delayed and even had to delete promotional videos that showed something totally false. This translated into an Apple that allied itself with OpenAI to integrate ChatGPT into Siri and, in January of this year, they teamed up with Google to put a huge band-aid: Apple’s next basic models will basically be Gemini. The user will not notice it – it would be a blow to the pride of those from Cupertino – but Google accounts will. The camp. If two years ago they were late, now they are running out of reaction time. This year we are seeing AI advancing day after day with both American and European and, above all, Chinese models. Apple must get in tune and, as they point out in The Informationhave made the decision to send 200 of Siri and Apple Intelligence engineers to a several-week “camp” focused on programming tools for AI. It is something that reflects the uncomfortable reality that Apple is experiencing right now. On devices they are doing well (even with a MacBook), are establishing themselves as one of the technological pillars of the United States and They have returned to work in Chinabut in the most important race in recent years, they are still behind. Therefore, it is urgent that the Siri team, which is earning such a bad reputation, gets its act together ahead of what could be one of Apple’s most momentous launches in years. And it’s not just sending developers to camp: it’s reformulating the company. The departure of John Giannandrea – one of the leaders of Apple’s AI strategy team – left a gap that has been filled by Craig Federighi, the company’s director of software engineering. Mike Rockwell, team leader of the VisionPronow leads the new Siri team. They are two Apple heavyweights who are very much on top of the AI ​​team, which makes clear the importance that Apple is giving to this issue. 60 stay at home. Obviously, the Apple Intelligence ‘laboratories’ are not going to be deserted these weeks. As The Information points out, about 60 members of the Siri development team will remain in their positions to continue shaping the new assistant and another 60 will be in charge of evaluating performance, ensuring that it meets the standards that Apple wants to implement. Because we are no longer talking only about the quality or functionality of the assistant and Apple Intelligence, but about the ambitious privacy goal. At the presentation of the softwareApple commented that it had built a cloud infrastructure specifically for AI with end-to-end encrypted data sending and that, when that was not possible, the data would be encrypted to obscure the user’s identity. According to the company, none of them would be visible even to its own workers. The new Siri, now it is. It is evident that Apple seeks to close the gap between its assistant and what the competition has – Google integrated Gemini into Assistant months ago – but they must also close that space between their reality and the ambition they showed when presenting Apple Intelligence. Either way, this year is expected to be the year of the new Siri. According to rumors, we will see during the first half of this yearbut we have been there for four and a half months and there is no trace. Now, everything indicates that Siri will be the star of Apple’s keynote at WWDC, the great software – and hardware, sometimes – event that will be held from June 8 to 12. Meanwhile, the world of AI continues to spin, and the most curious thing about all of this is what we mentioned at the beginning: Apple has no say. We’ll see if that new Siri manages to get them into the conversation. In Xataka | Customers demand that a human solve their problem. The surprising thing is that if humans serve them they think they are an AI

Apple is dying of success with the MacBook Neo. So much so that its manufacturing is in danger

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Apple has a problem with MacBook Neo: You are selling it too much. The first Mac with an iPhone processor is being an overwhelming success, and it hits the keys that mobilize the average user: it is cheap, it can be used for practically all uses and… it is a Mac. The problem? That this laptop has the Apple A18 Pro It is no coincidence, and that it is selling so much is a problem for the supply chain. Why the A18 Pro. Apple is not manufacturing new A18 Pro chips for its MacBook Neo, it is recycling processors from the original production. If we look at its technical details, the MacBook Neo incorporates a five-core GPU and not six. When processors are manufactured in batches, not all of them work perfectly. Some may have specific failures in one of the CPU or GPU cores. Instead of throwing them away, Apple deactivates that defective core and can sell a trimmed version of it. This allowed Apple to create a laptop whose processor was practically at zero costa pillar for the profitability of the product. The problem. The demand for the MacBook Neo is exceeding Apple’s expectationsand the stock of the A18 Pro is starting to come to an end. According to Tim Culpan, production of this device is divided equally between Quanta and Foxconn, with an initial plan to produce about six million units. As of today, suppliers are not clear about being able to produce more MacBook Neo with the stock of A18 Pro processors. The dilemma. The Apple A18 Pro is manufactured in TSMC’s N3E process, three-nanometer technology, a chip whose production capacity is practically exhausted. Among Apple’s options would be to pay a premium to order urgent batches from TSMC, something that would allow production to resume but would end the key to the Neo: manufacturing an economical product with a profit margin. The second plan involves reallocating the wafers that Apple uses for other devices to the production of the Neo, another solution that does not seem ideal. If we add to this the current storage and RAM costs, the production of the Neo becomes complicated. No solution in sight. If demand for the MacBook Neo remains above expectations, Apple will have a decision to make. Raise Neo prices? Eliminate the budget 256 GB option? Offer new colors to revitalize the product? Be that as it may, the Neo makes one thing clear: the strategy of selling MacBooks at the lowest possible price works. And even more so when we are at that point where a mobile processor is, literally, a PC processor. In Xataka | The MacBook Neo is the biggest existential threat to the Windows laptop market. And the manufacturers have no answer

Congratulations, you already program without knowing how to program. Now prepare to wait six weeks for Apple to listen to you

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James Steinberg is a New Yorker, 35 years old, and has two professions. The first, cat sitter. The second, develop applications through vibecodinga technique in which knowing what one wants and iterating with AI manages to replace (in part) deep knowledge of areas such as software architecture or programming. Steinberg is not the exception, but the new norm in a phenomenon in which amateur programmers are saturating the software distribution system. Let them tell Apple. Wanting is power. There was a time when publishing an app on the App Store was a rite of passage for an engineer or software developer. After months of fighting with Swift or Objective-C, the app was ready and all that was missing was the blessing of the App Store and its strict terms of use. Today that wall has fallen, because since the vibecoding has appeared, the creation of software is no longer about being able to do things, but about wanting to do them. However, this democratization of programming comes at a price: before the problem was writing code, but now the bottleneck is get the App Store to validate it. The growth rate of apps published in the App Store has grown extraordinary since the end of 2025. The impact of vibecoding is evident. Source: BI. The explosion of agentic software. Data from the consulting firm Sensor Tower confirm that we are facing an extraordinary situation. In January 2026, the volume of new apps launched in the App Store in the US grew 54.8% compared to the previous year. A very similar figure had already been recorded in December: a 56% increase compared to the same month in 2024. Here there is not suddenly a batch of experts fresh out of university programming as if there were no tomorrow, but rather a bunch of “amateur programmers” who have used vibecoding to program their apps in a matter of minutes or hours and who have uploaded them to the App Store. Apple has a problem. When Steinberg or any other developer tries to publish their app on the App Store, they run into a problem: Apple’s validation process is dragging out and the average wait time is around six weeks to achieve the desired “green light.” Apple, aware that this saturation can damage its reputation, has wanted to come forward with figures to calm the market’s spirits. Apple says one thing, developers another. According to the company, 90% of the proposals it receives from all these programmers are reviewed in less than 48 hours, and the average wait is, according to the company, 1.5 days. In the last twelve weeks, Apple employees have analyzed more than 200,000 weekly shipments, which seems to make it clear that, at least according to them, the bottleneck is not that big. The developers don’t seem to be of the same opinion, and in forums and social networks there is talk of how reviews of existing updates take up to a week and new releases enter a kind of administrative limbo that exasperates this new legion of programmers. Apps that are AI Slop? A potential reason for this slowdown in deadlines may not only be the quantity of apps, but their quality. Both among traditional programmers and probably within Apple itself, there is a fear that this new batch of apps “vibecodeadas” is largely another variant of the “AI slop” or “AI Slop” that has already been presented in the form of images or videos. For some experts, many of these apps are mediocre, have been generated with little supervision and simply seek to monetize search niches. The strict terms of the App Store may be criticizable, but they are a kind of retaining wall that could flood the App Store with absolutely irrelevant apps. The App Store facing the dilemma. Forrester analyst Dipanjan Chatterjee indicated in Business Insider that “this is not a problem that Apple can get out of by rejecting apps. As AI accelerates the creation of applications, the company will have to evolve from artisanal surveillance to curation at scale.” Or what is the same: either Apple automates part of the process, or waiting times will continue to increase. The other option: tighten the entry criteria for apps created with AI so much that it disproportionately penalizes the developers who use these tools… of which there are more and more. Wanted vibecoder. What seemed like a hobby for hobbyists is becoming an increasingly striking economic ecosystem. According to Business Insiderplatforms like Lovable already publish job offers in which they are looking for “vibecoders professionals”, which seems to validate this new type of programmer, no matter how much the traditional market criticizes him. But. This avalanche of applications created with AI may be striking, but comments from professional developers usually agree on the same thing: these apps are more difficult to maintain in the long term. Even Linus Torvalds, who had partially fallen into the networks of AI, I warned him: “AI will be a tool, and it will make people more productive. I think vibe coding is great for getting people to start programming. I think (the code it generates) is going to be horrible to maintain… so I don’t think programmers will go away. You’ll still want to have people who know how to maintain the output.” Image | James Yarema In Xataka | Vibe coding wants to help Open Source. But developers don’t want AI botches

is ceasing to be the ‘Chinese Samsung’ to be something more similar to ‘the Chinese Apple with a car’

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Xiaomi’s 2025 has been a record in several aspects, but also the certification of something that we had been seeing coming for a long time: the end of the Xiaomi that we knew. And it gives way to a new, much more interesting Xiaomi. Why is it important. For years, Xiaomi was the company that made the margins of Apple and Samsung a war to fight. His promise was, above all, the price. Now, for the first time in its history, the smartphone segment has decreased by 2.8% in revenue while the electric car and AI segment has grown by 224%. The company that built its identity on bargain He has started talking about something else. The panoramic. Total revenue in 2025 exceeded 450 billion yuan (about 57.7 billion euros), 25% more than the previous year and the first time that the company has surpassed the 400 billion barrier. Adjusted net profit reached 39.2 billion yuan (about 4.95 billion euros), an all-time high. But the real headline is in the composition of that revenue: a year ago, the smartphone and IoT device business represented 91% of the total. It has now fallen to 76.8%. Fourteen percentage points in a single year is too abrupt a drop not to assume that we are facing a different scenario. Between the lines. The segment that Xiaomi calls “smart electric vehicle, AI and other new initiatives” has achieved its first year with positive operating profit: 900 million yuan (about 114 million euros). The figure seems modest, but in reality it hides an intentionally opaque financial architecture. That same segment has increased its operating expenses by 87.7% year-on-year, to 24.8 billion yuan. Included are the costs of the car, but also the billion-parameter MiMo language modela robotics program, the development of own chips and the AI ​​agent platform Xiaomi miclaw. That is to say: the profits from the car are financing the company’s AI bet. And in 2026 that balance could be broken: Xiaomi has committed 16,000 million yuan (about 2,020 million euros) only in AI and “embodied intelligence” this year, part of a three-year plan of 60,000 million. The contrast. While the car moves forward, the phone moves backwards. The gross margin of the smartphone segment has fallen from 12.6% in 2024 to 10.9% in 2025, and in the fourth quarter it plummeted to 8.3%. The reason is the memory crisis: the demand for AI data centers has generated a bullish supercycle in DRAM and NAND prices which is swallowing the profitability of any mobile manufacturer. In the end, the same AI boom that Xiaomi is trying to capitalize on is what is eroding its core business. The company that financed its expansion based on tight margins in mobile phones now discovers that those margins are unsustainable precisely because of the trend it wants to lead. For years, the label that best defined Xiaomi was “the Chinese Samsung”: a company with a very wide range of products, presence in all price segments and a business model built on volume. Now the accounts point in another direction. The growing weight of the ecosystem of services on a base of premium hardware, the car as an aspirational extension of the brand and the own AI models integrated into all devices draw something more similar to Apple: a closed ecosystem where the hardware is the gateway and the services are the margin. The CEO of Ford already drew this parallel. With the difference that Xiaomi also makes the car. Apple doesn’t do that. The context. This shift has not come overnight. We have been seeing for years how Xiaomi patiently built its premium jump, first with Leica cameras, then with a SU7 that aimed directly at Tesla and Porsche. What the 2025 results confirm is that this repositioning is no longer a declaration of future intentions: it is the present financial reality of the company. One detail: 60% of buyers of the SU7 They are iPhone users, a sign that Xiaomi is capturing the consumer who pays for ecosystems, not specifications. The big question. Can a single company simultaneously maintain an under-pressure smartphone business, scale an electric car operation with some fiscal uncertainty, and fund an AI program with indefinite to delayed returns? The 754 million monthly active users and the 1,080 million connected IoT devices that Xiaomi has are an argument for optimism, but maintaining three demanding fronts at the same time, with the business that finances them under siege, is the great challenge that Xiaomi has ahead of it for this new stage. In Xataka | Leica is teaching Xiaomi everything it knows: when the student no longer needs the teacher, the agreement will have fulfilled its function Featured image | Xiaomi

Apple has never liked anyone tampering with its machines

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In 2019 Apple put on sale a spectacular Apple Pro that in its most ambitious version had an equally spectacular price: 62,648 euros. That equipment was still based on Intel chips, but it offered something unusual for Apple: the possibility of easily exchanging some of its internal components. Today Apple has removed it from its website without a press release, without farewells or tributes and without plans to replace it. 20 years later, the Mac Pro is dead. The slow agony of the Mac Pro. Abandoning this product has not been a surprise at all. It had been three years since the Mac Pro he had been “paralyzed” with the M2 Ultra chip while the rest of the Apple Silicon-based range moved forward. And the amazing thing was that Apple I kept offering it from 8,399 euros with that chip, 64 GB of unified memory, 1 TB of SSD and of course that characteristic tower format box with that “cheese grater” front that it was a meme in itself. Of expansions, nothing. This team was different precisely because of that capacity for expansion. It had PCIe slots for specialized cards, and the ability to add storage. That offered some flexibility for professionals who had specific needs that weren’t available on any other Mac. The surname Pro is blurred. In reality, Apple has been telegraphing this farewell for some time. The Mac Pro began to be out of stock months ago both in physical stores and online, but also a few days ago Apple abandoned Pro Display XDR monitors to simply call their new monitors Studio Display. The Pro surname disappears from the range of desktop computers, although it remains important for the rest of the catalog: we have MacBook Pro, we have iPhone 17 Pro/Max, and we have iPad Pro. And it does not seem that those surnames are going to disappear easily here. The M1 changed everything. The problem is that the departure of Apple Silicon and the revolutionary Apple M1 chip He went directly in the opposite direction. The unified memory on the chip makes it impossible to expand, and the M2 Ultra does not support external graphics. The PCIe slots remained the only argument, but they became something with very little meaning because the Thunderbolt 5 port already offered expansion capabilities to external peripherals. The evolution of the design, with that 2013 Mac Pro with the “trash” design, was fascinating, but not necessarily a success. The Mac Studio was the new Mac Pro for years. In reality, the death of the Mac Pro occurred rather in 2022, when Apple presented the first Mac Studio. From that moment on, the Mac Pro proposal was in questionand disturbing comparisons confirmed it: a Mac mini M2 for 719 euros doubled in performance single-core to a 2019 Mac Pro. The Mac Studio was comparatively cheaper and much more powerful, and that made one question inevitable: does the Mac Pro make sense? Apple just definitively answered that question. Three years later, yes, but he has done it. Little Computing Beasts. With its chips from the Pro, Max and especially Ultra ranges, Apple has shown that it is not necessary for a computer to be “big” to prove to be a computing beast. The Mac Studio have proven this for years, and the versions with the M3 Ultra and 512 GB of unified memory are extraordinary machines that today are not only perfect for “regular” professionals, but also for those who work, for example, with AI models locally. These chips have managed to demonstrate that the expansion capacity offered by the Mac Pro is a secondary argument, at least, for Apple. And therein lies the crux of the matter. Don’t touch our machines. Apple has never made it easy for users to upgrade or even repair their devices. Although in recent times it has taken positive steps in that direction, not even those “facilities” are worth it. The company’s obsession with total control of the software and hardware of its devices made the Mac Pro a “dangerous” product for them, because it opened unexplored paths that they surely never wanted to travel. By removing the Mac Pro and focus everything on Mac Studio They regain that control, because Mac Studio cannot be easily expanded. It is possible change SSD driveas in the Mac mini, but it is not a task “for all audiences.” In Xataka | The new Siri will not be Gemini with another face. Apple has helped Google to build what it could not do alone

The new Siri will not be Gemini with another face. Apple has helped Google to build what it could not do alone

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The new Siri, according to rumors, was going to land with iOS 26.4. This version arrived on compatible iPhones yesterday and, to no one’s surprise, there is no trace of Gurman’s prediction. What we have woken up with is new details about the agreement between Google and Apple related to access to Gemini. And there are interesting details. The agreement. Quick context: Apple and Google have teamed up to give Apple access to Gemini. The company has been promising for years that Siri, integrated into Apple Intelligence, will be an assistant that lives up to expectations. But after delays and more delays, it became clear that Apple needed help. The multi-year collaboration allowed Apple Foundation Models to rely on Gemini models, running on the platform Private Cloud Computing from Apple. Beyond this, no details about the agreement were revealed. The new. According to The Informationthe collaboration between Apple and Google will be somewhat deeper than expected. So much so that Apple would have full access to the Gemini model within its facilities. One of the company’s main purposes would be to produce smaller models designed to run locally and oriented to specific tasks within Apple devices. Distillation. Apple would not have agreed with Google to access Gemini with an integrated Siri interface. The objective is to use the main model to “distill” more efficient models, with lower requirements and fast operation. In other words and based on this information, Apple has made clear Google’s superiority in its AI models. So much so that he has needed to access them directly to be able to create the solutions that he has been promising for two years. What’s coming. According to Gurman, Apple is finalizing the changes to Siri to present it on June 8 at its WWDC, the developer conference it holds annually. In it, we will supposedly see Siri as a chatbot integrated into iPhone and Mac, as a real alternative to ChatGPT, Claude and Gemini. Late, very late. Apple’s problem is not being late with AI. It is coming at a time when giants like Claude iterate practically daily and when it is more than difficult to surprise the world. All the promises of Apple Intelligence, that contextual Siri, and that deep integration with the phone are already achieved by some of its rivals, since Apple has been waiting for two years. The big question is whether or not it will be worth the wait. In Xataka | Apple confirms the date of WWDC26 and hints at something important: AI will not be the only focus

Apple, Xiaomi and more brands with up to 72% discount

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Spring has already started and although Amazon launched its Spring Sale Festival campaign about ten days ago with good discounts on technology, today you can also find very good discounts. These are the best deals on technological devices that we found today on Amazon. Apple 2025 13-Inch MacBook Air with M4 Chip The price could vary. We earn commission from these links smartphone Xiaomi Redmi Note 15 5G by 254 euros: 6.77-inch AMOLED with 108 MP camera. sound bar Ultimea Poseidon M60 Boom by 139.27 euros: 5.1 channels, 340 W and Dolby Atmos. Pack of two surveillance cameras Tapo C410 by 79.99 euros: wireless and IP65 certified. Apple MacBook Air M4 by 899 euros: 13.6 inches and M4 chip. Robot vacuum cleaner Levante M3 MAX by 359.98 euros: with a power of 21,000 Pa and up to 210 minutes of autonomy. Xiaomi Redmi Note 15 5G Smartphone If you want to change your mobile, but you don’t want to spend a fortune, this Xiaomi Redmi Note 15 5G now has a 15% discount on Amazon. Its recommended RRP is 299.90 euros, but it is now available for 254 euros. This Redmi note 15 Xiaomi 5G is a mid-range mobile with a screen 6.77 inch AMOLED with FullHD+ resolution. Its processor is the Snapdragon 6 Gen 3 and its main camera is 108 MP. XIAOMI REDMI Note 15 5G – 8+256GB Smartphone The price could vary. We earn commission from these links Ultimea Poseidon M60 Boom Sound Bar If you want to turn your living room into a real movie theater and you already have a TV, what you need is a sound bar. This one from Ultimea is cheap but offers good features. Is the best seller on Amazon right now and it has a 39% discount. Now you can get it for 139.27 euros. This is a 5.1 channel sound bar and is compatible with Dolby Atmos. The maximum power it offers is up to 340 W and incorporates VoiceMX technology. It has an HDMI eARC connection and also Bluetooth 5.4. ULTIMEA 5.1ch TV Sound Bar with Dolby Atmos The price could vary. We earn commission from these links Pack of two Tapo C410 surveillance cameras Now that the good weather is starting, it is a good time to equip your face when it comes to safety. If you want to keep an eye on the porch of your house and know what is happening at all times, this pack of two Tapo C410 surveillance cameras It’s perfect for you. Its recommended price is 159 euros, but now it is half price: 79.99 euros. This surveillance camera Tapo is easy to place anywhere with wireless installation. It offers superior 2K and 3 MP images and features night vision. They run on batteries and are weather resistant, as they have IP65 certification. The price could vary. We earn commission from these links Apple MacBook Air M4 If you’ve been thinking for a while switch from Windows to macOS or you want to renew your old Mac, this Amazon offer is for you. Now you can take the MacBook Air M4 13 inches by 899 euros. This Apple laptop comes with a 13.6-inch Liquid Retina display16 GB of unified memory and a 256 GB SSD internal storage. Its M4 chip is designed to Apple Intelligence and you can buy it in four different colors. Apple 2025 13-Inch MacBook Air with M4 Chip The price could vary. We earn commission from these links Lefant M3 MAX Robot Vacuum Cleaner If what you are looking for is a top robot vacuum cleaner, this one from Lefant is a real bargain now on Amazon, thanks to the 72% discount that has been applied. It used to cost 1,299.99 euros and is now available for 359.98 euros. This is a robot with self-emptying base and with an enormous power of 20,000 Pa. It offers a autonomy of up to 210 minutes and vacuum the floor and also mop. It is compatible with Alexa and works with 2.4 and 5 GHz WiFi networks. LEFANT M3 MAX Robot Vacuum Cleaner and Floor Mop The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Javier Penalva (Xataka), Apple, Tapo, Lefant, Ultimea and Xiaomi In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | Best mobile phones in quality price. Which one to buy based on use and seven recommended models

If Apple is forced to choose between the United States and China, Tim Cook is very clear about which one he will choose

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Tech CEOs are on tour, and they’re pointing east. a few days ago, Lisa SueAMD boss, went to visit samsung for the first time. The result is a contract for the South Korean company to manufacture the next-generation memory for the American company’s AI platform. For his part, Tim Cook, CEO of Apple, was traveling through China. And, after all the pressures from Donald Trump For Apple to manufacture in the United States, Cook is clear about one thing. China is Apple’s base. The best. believe me. Tim Cook has transcended. Although it seems that he has little left in the position (at some point he will have to retire and John Ternus aims to be the successor), Cook has become an almost political figure. This is demonstrated in his travels through other countries or in the United States itself. His trip to China has consisted of several phases. He first visited the Apple Store by Taikoo Li, but the highlight was the trip to Beijing to meet with the Minister of Commerce. One of the points of the meeting was the bilateral relationship between the two. Because Apple is a huge customer for the Chinese technology industry, but China is also a safe asset for Apple. So much so that, as reported by the state portal Xinhua, Cook stated that “China is the most important production base for Apple, as well as its main source in the supply chain.” China’s pressure. The visit occurred at a time when things are as they are between China and the United States, but also with Apple. The details of the commercial and technological war between the powers are something that we have covered almost daily, but with Apple there is also a mess created due to the commissions in the App Store. China has demanded greater flexibility from Apple on store restrictions and Apple’s response is a reduction in commission from 30% to 25%. It’s just a little bit of giving in and a show of goodwill on Apple’s part, but China continues to ask that they loosen control over the App Store, which translates into allowing more third-party payment options to cut what they consider like a monopoly. Come on, Apple, in the eyes of Chinese regulators, still have homework. And the pressure from home. But at the same time that Cook’s visit to China takes place and it is declared that it is the great base of the company, something is moving. On the one hand, India wants to become the new China, and in 2025 Apple achieved a milestone: that one in four iPhones are assembled in India. Assembling is not the same as manufacturing, where China continues to lead the way. And the United States wants to turn the tables. Within its protectionist policies, Donald Trump’s government is trying to get its technology companies to create value on homeland. Intel’s billion-dollar rescue It was an example of the extent to which the US wants its technology to be manufactured in its territory and the truth is that it is bearing fruit. Apple or NVIDIA already have some assignments for Intelbut these incentives are also encouraging foreign companies such as SK Hynix, Samsung or, above all, TSMC those that are taking over the Americans in their territory. Many millions at stake. But despite the demands and demands, a powerful gentleman is a gift of money, and China is a huge market with great potential. It is evident that we can think that “what is Cook going to say in China, which is wonderful, of course”, but we must not forget that this is a company that, like all others, seeks the greatest benefits. And China not only has the capacity to meet Apple’s needs in terms of device manufacturing: it is a market to exploit. A few weeks ago we echoed how the company’s sales marked the best quarter since the first of 2022ending years of declines in Chinese territory (where Huawei has been making a strong comeback), but it’s not just Apple that is pursuing entry into China. NVIDIA has spent months putting pressure on his government to let them sell the H200s in China. Jensen Huang, CEO of NVIDIA, commented that the Chinese cake is one of 50,000 million dollars and publicly asked the US government to stop being jealous and start collaborating in the name of capitalism. Cook has had a similar message on his trip to China, one supported by Li Qiang, Prime Minister of China who pointed out that if industrial issues are politicized, “the supply chain becomes a weapon, costs will only increase for companies and the momentum for development will be weakened.” In the end, they have gone to puncture where it hurts: the pocket. Images | Tessa Bury In Xataka | The decline of “Apple culture.” Blind devotion has evolved into critical enthusiasm

Apple has broken an all-time sales record with the MacBook Neo in its first week. The surprise is absolutely zero

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Tim Cook himself confirmed it a few days ago in X. And Apple has managed to beat its own record with the help of MacBook Neo In terms of sales, it is the best launch of a Mac for new users in its entire history. The theme is striking to say the least, although it is little surprising considering that it is a significantly cheaper product than the rest of the equipment offered by the brand. Why does it matter? Apple has dominated the premium laptop market for decades, but it has always had a clear ceiling: its entry price. He MacBook Air with M5 part of the 1,199 euros, which leaves out a huge group of Windows PC users, Chromebook or directly without a computer. The launch of the MacBook Neo, at 699 euros (which remains at 599 for students), is Apple’s first serious attempt to conquer that market. And it seems to be working. busy week. On March 11, Apple presented three new computers simultaneously: the MacBook Neo, the MacBook Air with M5 chip and the MacBook Pro with M5 Pro and M5 Max. It was a pretty dense week for the Mac line. A few days later, Tim Cook published in X that this launch had broken the historical record of new Mac buyers, that is, people who purchased an Apple computer for the first time. Although Cook does not break down the figures or specify which model leads the data, the logic points in one direction. The responsible one. The MacBook Air and MacBook Pro have a consolidated user base that periodically renews their equipment. The MacBook Neo, on the other hand, has no previous installed base: it is a completely new product, designed from the ground up to attract those who have never bought a Mac. With a price approximately half that of the Air, it is a profile that fits exactly with that of a buyer making the jump from Windows or a Chromebook. And it should be noted that the Mac has been on the market for decades, but there is still a huge volume of PC users who have never had one, and the Neo seems destined to change that. Who would imagine that a Mac would sell more if it were at a more competitive price… Demand exceeds supply. Another indicator of the Neo’s impact is that Apple is not being able to meet demand, according to they count from 9to5Mac. During March 20, all MacBook Neo models in Apple’s online store had a delivery date between April 6 and 13, according to the media, which means between two and three weeks of waiting for a product launched just a week ago. Normally it is something that usually happens when a new iPhone arrives, but on Mac it is something much less common. Those with an Apple Store nearby may have better luck, although the assortment varies greatly depending on location and color. The industry was already on alert. The impact of the Neo has not gone unnoticed outside of Apple. According to AppleInsiderWindows PC manufacturers have been surprised by both the price and the features of the new laptop. It is not a device for everyone, but it does seem to be for many: it has the A18 Pro chip (the same as iPhone 16 Pro) that, for office automation and navigation tasks it gives you plentyand it comes in a good assortment of colors, with a value proposition that was unprecedented on Mac and that seems to convince many users. Cover image | Apple In Xataka | Apple is not only being penalized for being late to the AI ​​boom: it is also penalizing itself for allying itself solely with Google

The POCO with 8,500 mAh battery drops in price, offers on Google phones, Apple laptops and more. Hunting Bargains

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After the Spring Sale Festival, the stores have not stood still and have been launching a good assortment of offers on devices such as mobile phones, computers (even Apple) or televisions. Are you looking for the best deal of the week? Well, stay, we are going to review the best offers we have found these days. Nintendo Switch 2 + game of your choice The price could vary. We earn commission from these links POCO X8 Pro Max by 429.99 eurosthe new mobile phone from the Xiaomi family that incorporates a huge 8,500 mAh battery. MacBook Air M4 by 899 eurosone of the Apple computers with the best quality-price ratio. Google Pixel 10a by 466.65 euros when registering in the store, the latest mobile phone launched by Google with a more reasonable price. nintendo switch 2 by 459 eurosthe console with a gift video game, to choose from four. Philips 85PUS8510 by 969 eurosa huge television that comes with a free sound bar. POCO X8 Pro Max If there is something that the new generation of the POCO X stands out for, it is the model. X8 Pro Maxwhich comes to put its cards on the table with a huge 8,500 mAh battery and an introductory offer: 429.99 euros in the official store, although you can select an additional discount coupon of 20 euros. It also includes two months of YouTube Premium and three months of Spotify Premium. The battery of POCO X8 Pro Max It is what draws the most attention, both for the capacity in milliamps (which will last for several days of use) and for the 100W fast chargingwhich allows it to be recharged in a short time. It also features a 6.83-inch screen and the MediaTek Dimensity 9500s processor. The price could vary. We earn commission from these links MacBook Air M4 Some stores have lowered the price of MacBook Air M4leaving it for 899 euros in which it is one of the best we have seen to date. It may no longer be Apple’s cheapest model (now it is the MacBook Neo), but it is very interesting thanks to its battery up to 18 hours of navigationits weight of 1.24 kg or its M4 chip, which offers excellent performance at all times. The price could vary. We earn commission from these links Google Pixel 10a If you register at MediaMarkt you can take the Google Pixel 10a cheaper. Yes, by doing so its price automatically drops from 549 euros to 466.65 eurosso we are talking about a good discount considering that it was launched recently. It stands out mainly for its screen, which offers a good brightness, good resolution and 120 Hz refresh rate to view content very fluidly. In addition, its camera module is integrated, so nothing stands out. Google Pixel 10a (128GB) The price could vary. We earn commission from these links nintendo switch 2 The nintendo switch 2 has dropped in price at MediaMarkt. Your discount is only 10 euros, but… you can get a free video game. Accessing the console in the store, below allows you to select one of four video games, and you will get it for free. That is, the console and a video game per 459 euros. You can also choose the Nintendo Switch 2 pack with Mario Kart World for 499 euros and one of four games to choose from. These are the ones you can choose: Kirby Air Riders. Hades 2. Hyrule Warriors: Age of Banishment. Metroid Prime 4 Beyond. Nintendo Switch 2 + game of your choice The price could vary. We earn commission from these links Philips 85PUS8510 On the other hand, if you are looking for a huge TV, be careful what PcComponentes has on offer: a pack that includes a Philips 85PUS8510 smart TV along with a Philips TAB4000 sound bar. All this for 969 euros. The most notable thing is the television, since it mounts a 85 inch QLED screen and is compatible with Ambilight and Dolby Atmos. Philips 85PUS8510 + Philips TAB4000 + Movistar Plus+ (six months) The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Xiaomi, Apple, Google, Nintendo, Philips In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | Best televisions in quality price. Which one to buy and seven recommended 4K smart TVs

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