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Tim Cook will stop being CEO of Apple after almost 15 years at the head of the company. It will do so next September 1, the date on which will pass the baton to John Ternusa man of the house with a different career. While Cook has proven to be a genius of logistics and efficiency, Ternus is a man of product and not so much of numbers. This makes us think about the impact that this movement can have from an Apple that in recent years many have criticized for having lost its innovative spirit. The company has shown great success in making the iPhone the absolute center of its strategy, but will that continue to be enough?