In the year of the World Cup, the brand is betting everything on RGB MiniLED

Hisense reaches 2026 playing a good part of its range on a single card: the RGB MiniLED. The Chinese brand has renewed everything your television catalog and has presented it to society exactly where it should be done in 2026: at the FIFA headquarters in Zurich, the same year in which the entire world will be glued to a screen watching the World Cup.

This movement is not coincidental. According to Omdia data provided by Hisensethe manufacturer ranks second in the world in total television sales and first in the 100-inch or larger segment between 2023 and 2025. From that position, the brand has designed a catalog that ranges from a 116-inch giant to the most affordable models with MiniLED, through two high-end series that are going to be a lot to talk about in 2026.

FIFA, the World Cup and TCL in the background

Hisense has renewed for the third time consecutively its official sponsorship with FIFA after the 2018 and 2022 editions, and in 2026 it goes further: it will be the official and exclusive supplier of RGB MiniLED TVs for VAR Video Operations Rooms throughout the tournament.

Romy Gai, FIFA’s chief business officer, said the organization “partners with Hisense to welcome the best display technology to deliver an unprecedented World Cup experience for billions of fans around the world.”

Hisense is not the only one bet on the king of sport as a sales driver by 2026, its competitor TCL has been official sponsor of the Spanish Soccer Team from 2023 and expanded that agreement in October 2025 to include new products and a renewed contract. The television market anticipates one of its best years in volume precisely due to the World Cup effect, and the big Chinese brands They are well positioned to take advantage of that momentum.

The pie that manufacturers share in the Soccer World Cup is not small. It is estimated that the match played between France and Argentina in the 2022 World Cup in Qatar had a hearing of 1,420 million viewers and the tournament registered a average of 2.9 billion viewers from the different television signals. All glued to a television. That’s a lot of televisions.

The 116UX and the fourth color that changes the image

The most advanced model in the 2026 catalog is the 116UX, a 116-inch television that incorporates the RGB MiniLED Evo panel that Hisense already advanced at CES in Las Vegas. Its particularity compared to the conventional RGB MiniLED is the incorporation of a fourth cyan subpixel, an intermediate color between the blue and green that the three traditional colors cannot reproduce accurately enough on their own.

Thanks to this fourth subpixel, the 116UX manages to expand the coverage of the BT.2020 color space, the standard used in professional film production.

The change applied by Hisense has certain parallels with what LG has been doing for years in its WRGB OLED panelswhere a white subpixel is added to improve brightness. The difference is that in the case of the RGB MiniLED Evo the objective is not brightness (something that is necessary in OLED) but rather to expand the volume of color available, covering complex tones that were previously only approximated by combining the three RGB subpixels. The result is an image with greater fidelity in skies, vegetation and skin, exactly the elements that make a sports broadcast look more natural.

With this new panel, the 116UX is positioned as the brand’s flagship for the domestic field of large-inch models with 116″ and 100″ diagonals.

UR9 and UR8: the flagships

in one size below 85 inchesHisense proposes two models within its high range: the UR9 and UR8. Both models are a technological showcase of what Hisense is capable of offering in its 2026 catalog, lowering RGB MiniLED technology to more accessible price ranges for users.

Both mount RGB MiniLED panels (without the last name Evo and the fourth pixel, which is reserved for the UX), the Hi-View AI Engine RGB processor, and sizes of 65, 75 and 85 inches in the case of the UR9, and from 55 inches for the UR8. One of the arguments of the panels Hisense RGB MiniLED is the improvement in color representation and increased brightness.

However, here is the main difference between the UR9 and UR8, depending on the brand, the UR9 can reach peaks that exceed 4,000 nits with 1,056 local dimming zones, while the UR8 would have its ceiling at 3,000 nits.

Beyond that difference, both the UR9 and the UR8 share some elements that place them in a different category from the rest of the catalog: they are the first models to integrate Dolby Vision 2, HDMI 2.1 ports, a native 180 Hz refresh rate in 4K and audio signed by Devialet.

The UR8S, with very similar equipment but designed for a somewhat more reasonable price range, may end up being the most interesting model of the two for those who want to enjoy RGB MiniLED technology without assuming the cost of the top-of-the-range model.

The U7 family: the Mini LED is no longer a luxury

The U7 family (with the models U7S Pro, U7SG, U7SF and U7SE) is probably where Hisense has the most real sales in 2026 as they are the models most likely to receive great offers in stores and large shopping events such as Black Friday.

Are miniLED backlit TVs and local dimming, designed for those who want a good quality image for movies, football and video games without assuming the price of the most advanced models. The U7S Pro stands out within this family with up to 3,000 nits of peak brightness, a 165 Hz panel, four HDMI 2.1 ports.

Below are the U7SE (up to 1,400 nits) and the E8S, which aims to be Hisense’s most economical Mini LED option in Europe during 2026.

That Hisense brings the Mini LED to that price level is one of the most relevant news in the catalogue, because it means that this technology is no longer exclusive to the most expensive models and is beginning to be within reach of many more salonswithout this implying having to sacrifice image quality. The launch in Europe of the entire range is planned from the second quarter of 2026.

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