Renfe, Iryo and Ouigo raised prices wildly in 2025. Now they are suffering the foreseeable consequences

Demand on trains has fallen. We could think that it is the direct consequence of railway chaos that has set in in the first months of 2026. But no. The last quarter of 2025 already anticipated turbulent times for high speed. And between October and December 2025, prices skyrocketed and demand fell. Now it is the operators who have to walk a tightrope. What has happened? That demand for high-speed trains has fallen significantly in recent months. According to data from Trainlinetrain ticket price comparator, the demand for these trips plummeted 30% after the accident in Adamuz (Córdoba) in the middle of last January. The data could indicate a distrust among travelers as a result, but not everything is explained by the possible fear that those who travel by train may have. And the volume of travelers at the end of 2025 had already fallen. It is something we know now with the publication of the latest report from the CNMCwho collects market movements with a quarter delay or so. Madrid-Barcelona. The consequences in this report are clear, the volume of travelers fell between October and December 2025 in the Madrid-Barcelona corridor, where prices have settled and there is a smaller difference between companies. According to the CNMC, the main data are the following: Decrease in travelers of 13% compared to October-December 2024. Fall of the companies with the most expensive prices: -19% Renfe (95.58 euros) and -13.9% Iryo (76.89 euros). Rise of Ouigo (+12.8%) which has the cheapest prices (61.42 euros). The recorded data shows a brutal increase in prices. Renfe has been left without AVLO to fight for the floor price, which has triggered its average ticket but Ouigo and Iryo also multiplied the price of the average bill. In fact, the following increases were recorded compared to the previous year: Renfe: +40.2% Iryo: +69.0% Ouigo: +40.9% (Much) more expensive, less travel. The increase in prices in Madrid-Barcelona explains several trends: This broker is the least sensitive to price variations. Although the volume of passengers has been reduced, the increase in price has been much greater, so it is to be assumed that there are many travelers who continued to use it as round-trip transportation during the day for similar situations. The operators have finally had to raise prices to stop making losses. This has meant a reduction in passengers on Renfe (which, as we said, You no longer have AVLO service) and Iryo. Ouigo has grown by 12.9% but its places offered have also grown by 16.1%. In the rest of the corridors, only the Valencian has had a substantial price increase (+22.3%) and it has not suffered. Madrid-Seville (-1.9%), Madrid-Málaga (-5%) or Madrid-Alicante (+6.6%) have remained at similar prices. None of these corridors have lost travelers. What can we expect? A drastic drop in the volume of travelers. That is what we expect from the next CNMC report in which the results for January, February and March 2026 will be noted. There are many reasons that explain the result we expect. To begin with, the railway chaos that Spanish roads have become since the fateful Adamuz accident: The most affected. We already know that demand for trains has to fall irremediably given the cuts and speed restrictions that were recorded in the following days, but we must bear in mind that passenger confidence has been eroded since the accident. And not only because of a lack of trust in security, the problem is delays and inconsistency in arrival times. According to ABC65% of the trains arrived late last February. But it is that The Madrid-Barcelona corridor has been the most affected since clients relied on their Swiss punctuality for business trips. That has been diluted in recent weeks, with speed restrictions that are now permanent and road works. This has triggered air travelers, skyrocketing the price the same to the point that Iberia capped the prices of the Air Bridge at 99 euros. It remains to be seen if the companies’ alternative has been to lower prices. We will know that when the next CNMC report arrives and we can have a complete picture of how the market behaved and how operators dealt with these inconveniences when they were already rubbing their hands to raise prices. Photo | Alan Grant In Xataka | 150 years ago, Spain made a unique decision in the world. Ouigo and Iryo believe that Renfe is using it against them

TCL is growing wildly in TVs while Samsung falls. The surprise that no one saw coming is about to happen

The global television market fell 1% year-on-year in November 2025, but behind that decline is the sign of a change in hierarchy: Samsung continues to be the leader with a 17% share, but TCL has boosted its sales by 20% compared to the previous year and is already close to first place. What seemed impossible two years ago (a Chinese brand that used to be seen as ‘cheap’ taking the throne from Samsung) is now a very real possibility. The data comes out of latest monthly report sales report published by the market analysis firm Counterpoint Research. The figures. Samsung has gone from 18% to 17% market share in one year, with a 3% decline in units sold. TCL, on the other hand, has climbed from 13% to 16% and continues to rise. Hisense, the third manufacturer, has fallen 13%, dragged down by the collapse of the Chinese market (-24%), where it is stronger than in the West. LG has grown by 7% and stands at 9%, while Walmart has strongly entered the top 5 after completing the purchase of Vizio in December 2024. Between the lines. TCL’s rise is neither coincidental nor ephemeral. The company has stopped being seen as a manufacturer of cheap TVs to position itself in premium technologies such as MiniLEDwhich sells at more competitive prices than Samsung. That combo has been lethal in emerging markets such as Eastern Europe, the Middle East and Africa, where demand for quality is growing but price remains decisive. And there is another key factor: TCL hardly depends on the Chinese market, which is in free fall. Hisense has collapsed due to its exposure to its country of origin (it accumulates almost a third of its sales there), but TCL has diversified its sales and is now reaping those fruits. The master stroke. TCL just signed a historic agreement with Sony to manufacture its televisions under a joint venture in which the Chinese will control 51% and the Japanese 49%. It is a move that changes everything: TCL gains instant credibility in the premium sector by associating with a brand synonymous with image quality, and also manages to penetrate Japan, a protectionist market where Chinese brands have a very difficult time. For Sony it is a way to survive in an increasingly competitive market where it does not manufacture its own panels and its premium prices leave it out of the game. For TCL it is the definitive boost: it stops being the cheap-Chinese manufacturer and starts managing one of the most respected brands in the sector. The joint venture will start in 2027, so the immediate effects will be less than anecdotal. But in the medium term, history may change. Yes, but. Samsung is not going to let itself be dethroned without going down into the mud. Although its share has fallen, it still has great financial muscle, a global distribution network full of alliances forged after many years of relationships with distributors, and an advantage in premium segments such as OLED and QD-OLED. Besides, Walmart’s acquisition of Vizio It marks the entry of a third major contender in North America that could make life difficult for both Samsung and TCL. What is clear is that 2026 will be the definitive year: TCL, Hisense and Xiaomi are going to continue putting pressure on MiniLED and medium-large screens, just where demand grows the most. And if Samsung does not react as it should, the surprise It may be a matter of quarters. He 2026 World Cup can alter all forecasts. It is one of the great incentives for millions of homes to renew their TVs, and whoever best positions themselves in price and technology will win the jackpot. And now what. The battle to lead TV sales is no longer just a technological issue, it is also a question of pricing strategy and geographical expansion. TCL has shown that it can grow with a lot of commercial aggressiveness without giving up the best technologies. Samsung is going to have to decide whether to lower its prices or take refuge in the most premium segment. The third option (staying still) does not seem viable for anyone’s sake. In Xataka | I also plugged the HDMI cables into the first port I found: I was wasting half my TV Featured image | TCL

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