We are at a time when we have to decide if upgrading the PC’s graphics card is worth it or it is better to eat for a month. Data center gobblers for AI have destroyed the RAM and SSD consumer marketand the rest of the components have gradually followed behind. The price of HDDs It’s crazy, motherboards have also gone up and graphics cards are a case study.
It’s not that the stock is a drama sometimes or that it doesn’t even Nvidia neither amd have launched a renovation of their families, but prices have begun to rise a lot in a very short time. And there is more bad news: everything points to a new significant rise in Nvidia GPUs.
Up to 30% for the third time so far in 2026.
In short. As point According to Taiwan’s Economic Daily News, Nvidia is raising the price of GPU (graphics chip and associated graphics memory) packages to assemblers. It would be the third increase so far this year and we would be talking about an increase of up to 30%.
In recent months we have seen increases in different ranges, with a significant one in May that only affected the RTX 5090 (already very expensive at base), but the economic newspaper expects that the new increase will affect all ranges.
Translation. For landing it, NotebookCheck As an example, the Asus TUF Gaming GeForce RTX cost about $1,199 in winter 2025 and is now almost $1,600. In Spain it is something that varies a lot, but the trend that we see comparing prices on CamelCamelCamel is that in the last six months, prices have increased.
There are others examples similar for the RTX 5070 Ti, with a rise of about $500 in just six months. After all, graphics cards also have memory. It is GDDR and not LPDDR or DDR like other consumer devices, but these modules are manufactured by the same three companies that have been abandoning the consumer market to focus on AI, and it would be the main component that is affecting the price of GPUs for gaming.
AMD is not spared. The news comes just a few hours after AMD put us in a DeLorean to return us to 2022 with its new RX 9050 graphics. This is an entry model for which we do not yet have information on the price, but we do know that it will have a 64-bit bus and a VRAM of just 4 GB.
It is a sufficient amount for undemanding independent games and titles from 10 or 15 years ago that we have pending, but in slightly more current releases (and I’m not talking about graphic marvels like ‘Halo Campaign Evolved‘ or such recent games) will be difficult to run even at a resolution of 1,080p.
Brown also for Nvidia. Going back to Nvidia, although this whole situation is going great for them because have become the glue of the AI industry with its platforms, the shortage will also reach them. Jensen Huang’s company is finalizing the launch of Vera Rubin, its new AI platform that is designed for both training and inference, especially focused on era of agentic AI.
Well, according to a report by TrendForceit seems that Nvidia could cut Vera Rubin’s SOCAMM memory in half, going from 192 GB to 96 GB per module to control memory prices. We talked about that, per full rack, they would go from 55 TB of memory to “”””only”””” 28 TB, being an example that if there is no memory, there is no memory.
The same thing would be happening to Huawei, by the way. The Chinese giant is preparing the supercluster to feed local industry of AI and would have asked CXMT to give them a ‘price’ to be able to acquire the RAM they need, but CXMT would have refused because is playing the same game than Samsung, Micron and SK Hynix in this matter of RAM production.
Buy now…We have said it on more than one occasion. The best time to buy something was yesterday, but the second best time is today. No matter how expensive things are, which they are, everything indicates that they are going to get much worse before they get better (if they do, as companies like Lenovo they are not at all clear).
With the consoles we have seen that Xbox Series and PS5 are more expensive (and quite a lot) today than when they were launched almost six years ago. nintendo switch 2 It had not even been on the market for a year when They announced a price increaseand even Raspberry Pi, which uses very outdated memory, has had a considerable rise.
Nothing is spared and if you consider that you are going to need any device today, you better buy it as soon as possible because there is still a storm left for a while.
In Xataka | There is a shortage of RAM because of AI. That will make your next console much more expensive.


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