Win

La 1 only had to win the morning battle. It has achieved it as with everything else: by politicizing its content

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Follow the rising rhythm of RTVE. The only part of the day that remained to be conquered, with two giants of morning news at the helm such as Ana Rosa Quintana on Telecinco and Susanna Griso on Antena 3, it was in the mornings. And after a series of changes in search of an identity, finally ‘Mañaneros 360’ has found success, with a share which doubles what it had a few months ago. And along the way, he has angered the government’s political rivals. The figures. The historical audience record was achieved by ‘Mañaneros’ on Monday October 6 with a 16.9% share (also preceded by another success on the network’s mornings, Silvia Intxaurrondo and the debate on ‘La Hora de la 1’, which this season is exceeding 20% ​​on several days). Both programs are experiencing the best moment of their respective histories (‘La Hora’… is five years old, and ‘Mañaneros’ is two years old), but it is not an isolated phenomenon on public television. In general, the mornings increase in audience: ‘The Ana Rosa Program’, for example, also the season is starting very well with figures that are helping to boost Telecinco’s totals. Hesitant starts. Until reaching this point, ‘Mañaneros 360’ has undergone some changes. It started in September 2023 simply called ‘Mañaneros’ (another one was previously proposed, ‘Bienvenidos’), and with Jaime Cantizano at the helm, after more veteran options such as Jordi González, Isabel Gemio and Gemma Nierga were discarded. Cantizano accepted an assignment very inspired by the morning magazines on North American television, which sought to distance himself from the competition of Quintana and Nierga. The result was a hodgepodge of sections that mixed health, events and heart, without a fixed order to surprise the viewer every day. The casual tone was cultivated, significantly, with a heart section that already mattered to collaborators of ‘Sálvame’ such as Terelu Campos, Lydia Lozano, Chelo García Cortés and Alba Carrillo. The result was discreet, with an average of 8.2%, but improving, as reported by ‘El País’ in a chronicle of the history of the programthe figures of its predecessor, ‘Speaking clearly’, which had been closer to 7%. New changes. Cantizano ended up quitting his job because he couldn’t stand the stress: Monday to Friday on television, and Saturdays and Sundays on Onda Cero. He was replaced by Adela González, who had experience in live programs like ‘Sálvame’, and with her came an even more relaxed tone thanks to the experience of the presenter, and which increased the audience. The following change did not come from within, but from outside the program: Sergio Calderonwhich would take to port very notable changes in the RTVE grideliminated the social chronicle part (which led to a series of not very well received dismissals, as the aforementioned article comments) and introduced a political chronicle part, commanded by Javier Ruiz. Enter Javier Ruiz. Ruiz, who in addition to presenting and directs the program, has given the program a definitive boost in audiences, focusing almost its entire duration on current politics and turning it to the left. Whether the openly progressive positioning of the program is debatable or not (the eternal discussion of the politicization of public television), it is clear that this is what is providing audiences. And many of the most apolitical sections ended up migrating towards the evening ‘Sálvame’ project, ‘The TV family‘, which ended up shipwrecked. Chainsaw or flamethrower. This is how VOX said that it would enter RTVE when it had the support of the voters, in the mouth of his deputy Manuel Mariscal. He made reference to the leftist speech of Marc Giró, Jesús Cintora, and also Javier Ruiz. Without a doubt, (literally) incendiary words for a change in programming that is bothering conservative sectors (there was also the root of the Mariló Montero’s loud anger on David Broncano’s program). But, somehow, it is getting more audiences than ever. In Xataka | Thirty years later, there is still an unbeatable television format in Spain: desktop soap operas

“If you want to win, you have to make sacrifices”

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Eric Schmidt, who led Google for a decade in the early 2000s, has returned to The load against teleworking. In an interview in The podcast All-inthe veteran executive stressed the requirement to compete against China if workers in the US maintain flexible work policies and conciliation. His argument is based on the tendency of many Chinese companies, which are governed under The 996 system (Days from 9 in the morning to 9 at night, six days a week). This practice was declared illegal in the Asian country in 2021, although Schmidt says that “everyone continues to do so.” Against teleworking. Schmidt holds That working from home is especially harmful to young professionals, however qualified they are. According to his experience in Sun Microsystems, where he became director of Technology, much of his learning simply came from being present in the office and listening to discussions among more experienced classmates. “How is that recreated in this new model?” He wondered in reference to remote work. For Schmidt, winning in the technological sector requires “making sacrifices”, and teleworking does not fit that equation. “If you are going to be in technology and want to win, you will have to make concessions,” he said. It is not the first time that charges against Google. The manager had previously criticized his former company for his labor flexibility policies. At a conference at Stanford last year He affirmed that “Google decided that conciliation, get out of work soon and work from home was more important than winning”, adding that “the reason why the Startups They work is because people work as convicted. ” Although he subsequently retracted those statements, since a spokesman indicated that “he had expressed himself badly and regrets his mistake,” it is clear that his recent comments show that he maintains his background position. The University even eliminated the video from YouTube after it went viral. The reality of 996 crosses the Pacific. Although China officially prohibited 996 days, Schmidt insists that all Chinese technology companies continue to apply them. And this obsession with work It is also arriving at Silicon Valley. According to several US media, more and more Startupsespecially those focused on artificial intelligence, they expect their employees work 72 hours per week. Google too He turned back. After implementing work policies from home during the pandemic, Google has reversed the trend, as well as many other technological companies, and now requires some remote employees Go to the office three days a week. Even Sergey Brin, co -founder of the company, Indian To the teams that work in Gemini that are in the office “at least” every working day, suggesting that 60 hours per week represent “the optimal point of productivity”, according to reported The New York Times. China’s work culture. Beyond the debate about work hours, the former director express His concern for the different priorities between both powers in artificial intelligence. While many US companies are obsessed with achieving general artificial intelligence (AGI), China focuses on developing AI for everyday usesuch as practical applications and robots. Schmidt attributes this difference to the hardware limitations of the Asian country and its capital markets, but considers that this more pragmatic strategy should be ‘reason for concern for the United States’. Cover image | All-in podcast In Xataka | The MIT has studied the impact of AI on companies. Its conclusion: only 5% of the time changes some really

Microsoft opted everything to OpenAi to win the AI ​​race. Start realizing your mistake

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In April 2019, a small group of Openai engineers flew to Seattle to make a demo of a GPT-2 Supervitaminated Version A Bill Gates. Microsoft’s co -founder was impressed, and made clear his intention to invest in the company led by an almost absolutely unknown Sam Altman. In Redmond, Gates’ opinion took into account, and shortly after the events precipitated. The company’s cto, Kevin Scott, wrote an email Shortly after, in June, Nadella already Gates to warn of the danger of being behind. He was “very, very worried.” Nadella agreed. A month later, on July 22, 2019, Microsoft advertisement a Investment of 1,000 million dollars In OpenAi. That seemed love at first glance. That money promoted Openai’s efforts, which continued to develop its models and that in August 2020 launched an amazing GPT-3 But without opening it to the general public. Two years later, the bombing: OpenAi announced chatgpt without knowing that this would detonate the current AI fever. This divorce can be very expensive to Microsoft The initial impact was amazing, and Chatgpt became On the fastest platform he had grown up in history of the Internet. In two months he had already attracted 100 million users, and Microsoft, wanting to take another step in that idyllic relationship with Openai, redoubled its commitment to the company. Or multiplied it, because in January 2023 advertisement a multimillionaire investment that is estimated – although the figure was never detailed— at 10,000 million dollars. That investment It seemed to be perfect For both companies. Among other things, Openai obtained access to Microsoft’s cloud infrastructure to train their models and offer them to the general public (inference). Meanwhile, Microsoft gained priority access to OpenAi models, which it could sell as if they were his. That is just what they did, first with GPT-3 as a Github Copilot baseand then Freaking of other “co -drivers” that were nothing more than a chatgpt rehash. And there began the problems for Microsoft. Above all, because little by little that theoretically idyllic relationship He began teaching his seams. The convenience marriage was no longer so satisfactory for both parties. On the one hand, Openai kept asking for more and more money and better conditions when using the Microsoft computing cloud. On the other, Microsoft, OPENAI’s totally slave For his AI options, he began to look for alternatives. Both decided to look for alternative plans. Openai searched Change girlfriend and of Alliesand After the rumors In April 2025 he announced the greatest financing round in history, which amounted to 40,000 million dollars. For his part, in Microsoft, knowing their Openai absolute dependencethey began to move in March 2024, when they created their own division of AI and put in front of it To Mustafa Suleymanco -founder of Inflection AI and before Deepmind. The objective: to develop their own foundational models to avoid being chained to OpenAI. How was the thing? For now, OpenAi very well. To Microsoft, not so much. The company led by Sam Altman has not stopped growing in users and In income. At the moment they are still insufficient to make it profitable, but there is a clear thing: Nowadays Chatgpt is what Google went to searches. There are options, yes, but for the vast majority of users, (almost) do not count. I may launch of GPT-5 has been disappointingbut still Altman’s strategy to sell promises and Hype -with the Stargate megaproject in front – it works. But for Nadella and yours are much more complicated. Despite Copilot’s absolute integration in all business areas, Microsoft is almost an “coupled” in the world of AI. A pay. Your own modelsPhi-3 and Phi-4 are interesting for their “Edge AI” (artificial intelligence that runs at home, as in our mobiles), but their performance and capacity has made them almost a laboratory experiment. The gigantic infrastructure of Azure is his great asset to make them indirect leaders of AI, but Suleyman’s leadership It is committed to the simple reason that the results of the Microsoft strategy are not especially visible. It doesn’t matter if Microsoft has a powerful Trojan horse in Windows to infiltrate AI solutions in the company: who are winning that battle They are Anthropic and, of course, OpenAi. Meanwhile, Suleyman himself published on his blog An article warning of the dangers of treating AI as a person and ensuring that we are close to seeing a “apparently conscious” that can aggravate that problem. It is a valid and important argument, but it leaves Microsoft just like it was: without its own models and without changes in a strategy of doubtful success. In spite of everything, Microsoft also has its badges For Microsoft the only consolation is that its gigantic investment in OpenAi gives you the right to participate in the benefits of that company. In fact, the tense current relationship between the two adds to Openai’s intentions of becoming a profit company. That has implications for the future of the relationship, and In The Information indicated that Altman has proposed yield to Microsoft 33% of the company But renouncing future benefits. Participation is enormous and very juicy for Redmond’s, especially now that Openai is valued in 300,000 million dollarsbut there is much more at stake. In fact, in that potential divorce the one that seems to be winning is Openai, which has some of the best foundational and popular models in the world (GPT-4O, GPT-5), and who is the beautiful girl in the market: everyone wants to stick to it. Meanwhile, Microsoft is staying absolutely behind in the market, at least compared to its rivals. Let’s see: Google: It has invested a lot and well in own models (Gemini, Deepmind) and has a gigantic infrastructure, software and data. Not to mention Android and his search engine, AI entrance door for billions of users. XAI: Although less remarkable, the startup created by Elon Musk has managed to stand up with a Grok with a very different approach –zero censorship– which has managed to integrate with some … Read more

The most obsessively competitive gamers have found a trick to win their rivals: Give Electric Downloads

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Today video game developers are really strict in terms of cheating in their creations, with different systems Anti -che that They even affect kernel From our computer as is the case in ‘Valorant‘. But a new generation of Modders It is demonstrating that traps can be done without touching a single line of game code: with electrical discharges. If I can’t hack the game, I’m looking for alternatives. For some people, it is good for it is the same as Apply different tricks to games that they use daily to be able to cross walls, be immortal or have an automatic point when talking about Shooters. But this is something that leaves the rest of the players of a game. Having the player himself. Two Youtubers They have put the solution on the table to skip the barriers that are applied at the hardware level. One of them is ‘Basically Homeless’ that has led the concept of ‘player improvement’ to a new level. And instead of installing software that points for it in Counter-Strike 2, has created a system that electrocutes your arm to react at a superhuman speed. The mechanism is fascinating. An external software analyzes the screen in search of enemies. As soon as one detects one, it sends a signal to a Raspberry Piwhich in turn activates muscle stimulation diodes placed strategically in its forearm and hand. These little cramps force their muscles to get contracting, moving the mouse towards the target and clicking. Surprisingly, it is something that works. The results are very good. The own Youtuber He managed to reduce his reaction time of about 200 milliseconds approximately at only 100 milliseconds. According to its calculations, using an Ethernet cable connection instead of Wi -Fi to communicate the PC with the Raspberry Pi, it could lower this figure to 40 ms, a practically unbeatable speed for a human being. It does not consider it a trap. For this creator this is not something that threatens ethics when playing against other people. It is only a help, or as he calls it, ‘neuromuscular aim assistance’, since it is technically his own body who performs the action, although induced by a machine. Although it remains to be seen what large companies would say if this is popularized. Robotic carpets that point for you. In a similar line, the Modder Kamal Carter has presented another solution of hardware to dominate in Valorant. In his case, the protagonist is not his arm, but a robotic platform located under the mouse mat. And the system is similar. A screen reader identifies the enemy bots in the game’s shooting field in the first place. Next, a program that emulates the techniques of aimed at professional players sends instructions to the platform. This moves with a millimeter accuracy, displacing the mouse to achieve perfect shots. After adding a system that automates the click, Carter achieved almost perfect scores in practical mode. The most advanced anti-cheat systems are weak. “Made the law, made the trap,” says the saying. And in this case it is fulfilled. Large companies no longer know what to do to avoid tricks in their games, coming to ‘invade’ the kernel of our computer with maximum Windows privileges. Something that is designed to detect the use of unauthorized software. And there are many consequences that are being presented by cheating. Valve managed to block 40,000 cheats In ‘Dota 2’ or in ‘Deadlock’ They transformed into frogs to the most cheats to become aware that they should not do that. But also in Warzone they bet on Block the opening of the parachutes with the aim of crashing directly with the ground. But now these new tricks can be more difficult to detect and apply a punishment. In Xataka | Nintendo Switch 2: 17 tricks and tips to squeeze the portable console to the maximum

We knew that living near the sea made us “win” years of life. What we did not know is that it was literally

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We have known for a long time to approach nature has benefits on our health. Beyond avoiding the contamination of our cities, approaching the natural environments around us can improve our psychological well -being, perhaps even inciting a more active life. Little by little, we are also observing that something similar happens if we change the mountain for the sea. More sea, more life. A study has observed a correlation between residing in coastal areas and greater longevity. The analysis It provides new tests of the link between the bodies of water and the health and well -being of the people. Of course, the relationship between “blue spaces” and health is a bit more complex than it might seem. 50 kilometers. The study observed that the benefits of living near the ocean improved the quality of life of the people who lived in a strip of about 50 kilometers of the coast. Inside, however, they observed a very different trend: the people who resided in the vicinity of water bodies of a certain size (about 10 km² on surface) tended to hope for short life. “Globally, residents of the coast are expected to live one year or more above the average of 79 years, and those who lived in more urban areas near rivers and interior lakes were more likely to die around 78 approximately. The residents of the coast probably lived longer due to a variety of interconnected factors,” stood out in a press release Jianyong “Jamie” Wu, member of the study responsible for the study. 66,000 census areas. The study was conducted in the United States, where the team analyzed 66,263 census areas, studying life expectancy and its relationship not only with the proximity of water bodies, also with socio -economic and demographic factors to control the results. The details of the study can be consulted In an article Posted in the magazine Environmental Research. Looking for the cause. The team indicates different factors that could mediate this relationship, such as softer temperatures, better air quality, greater number of opportunities for recreational activities, better transport, less vulnerability to droughts, or rent. These factors could explain why residing near the coast is associated with greater life expectancy, in contrast to people who live near interiors. “Contamination, poverty, lack of opportunities to be physically active and a greater risk of flooding are the main triggers of these differences,” Yanni Cao indicatedCo -author of the study. Correlation or cause? It fits remember that the existence of a correlation does not always imply the existence of a direct (not even indirect) relationship of causality. For example, if income is the determining factor, this causal relationship could have different forms. A possible way would start from the fact that coastal areas They would be more expensiveso they would attract people with more rent, being income, a factor we know affects our life expectancy. Another possible way would be in the fact that the coastal areas generate greater income by offering more job opportunities, and these income again would be the determining factor in longevity. In both cases the mediating factor is the same, but the causal relationship does not. In Xataka | Why is it more hot in cities than in the field: the urban heat island effect Image | Emiliano Arano

We are champions in productivity with medium and large companies. The problem is that with SMEs we lose by win

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The OECD data has been putting the red lantern to Spanish productivity decades. However, that perception does not Low productivity in Spain It does not fully adjust to the reality that reflect the Recent OECD reports. Such and as they highlight in The confidentialalthough the global data show a very discreet increase, companies of between 10 and 250 workers exceed productivity to the average of their peers in the OECD. However, the big problem is that 95.1% of Spanish business fabric is made up of SMEs with between 0 and 10 employees. What the OECD says about Spain. The OECD, in Your productivity report Of 2024, it evidences that the average annual growth of the hour per hour worked in Spain has been 0.5% per year, while the OECD as a whole has registered an average of 1.2%. That places the country clearly below the average of the Club of developed economies. Despite this scenario, a BBVA Foundation Analysis On the evolution of the total productivity of the factors (PTF), which combines the productivity of labor and capital to leave a photo closer to the reality of companies, says a growth of 0.9% interannual of this parameter. Which reinforces the conclusions of the OECD on the growth of productivity in Spain, which is like the Second country with greater growth of productivity in the last two decades. However, beyond the global data of Spain, the graphics of the OECD productivity study value the largest companies already medium -sized as a productivity engine in Spain. Thus, the OECD evidence that the mismatch in productivity is not so much between Spain and Europe as a whole, but among the different company sizes within the country itself. Total productivity of the factors (PTF) by country. Source: Productivity Council of Spain Microenterprises: many and unproductive. As recognized From the report From the Productivity Council in Spain, the most relevant feature of the Spanish productive fabric is that 95.1% of Spanish companies have less than ten employees, confirming that microenterprise is the standard in Spain, not the exception. According to the OECD dataSpanish microenterprises generated in 2023 an added value of $ 56,990 per worker, compared to $ 108,356 per employee generated by large companies. That means that large companies are 90% more productive than SMEs. The productivity of microenterprises is 15.3% below the OECD average and represents one of the main ballasts for the national average. He OECD diagnosis On microenterprises it is clear: having many very small companies limits the Productivity improvements and investment capacity. Medium companies approve with note. The highlight of the international comparative analysis is that, according to the OECD, “Spanish medium -sized companies have a productivity higher than the EU average, standing above the other advanced countries in their category.” In percentage terms, Spanish companies of 10 to 49 employees are 8.7% more productive than the OECD average; those of 50 to 250 employees 9.1% and those of more than 250 employees 5.2%. In other words, only 4.9% of companies in Spain would be above the OECD average, occupying avant -garde positions in terms of competitiveness in markets International The challenge: increase size and investment. The recipe that the OECD gives to Improve productivity Of these microenterprises it is clear, but it is not simple to apply: it is necessary to seek improvements in productivity through Investment and innovationimproving the value added by employee so that the business fabric gains size. According to 2023 dataSpain is at the tail in investment in machinery, ICT assets and i+d. Precisely, a Report of the Bank of Spain He pointed to productive investment as the key to business growth. The report emphasizes that private business investment had not managed to recover prepondondemic levels, while public investment in this area had recovered and grew at a good pace. In Xataka | Some researchers have analyzed the working day in Spain: the same thing that 40 years ago is worked, but in worse jobs Image | Unspash (Sherman Yang) We believed that in Spain we were not productive, but medium and large companies exceed the OECD average. That is the problem

Ducati signed Marc Márquez to win races. They did not count on that it would also empty their safe

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Marc Márquez carries An impeccable season As for podiums and that means that Ducati has to scratch his pocket more and more to comply with the salary agreements to which he promised with the Pilot de Cervera. The military ride that Márquez is starring in his first season with Ducati is getting A infarction record being the first pilot to chain three major awards of absolute domain, linking six victories with Sprint and Carrera. Ducati’s accountant is afraid the worst. A start of the season that breaks molds. Marc Márquez has revolutionized the MotoGP world in its first season with the Ducati team. His domain on the track is not only filling the trophy showcases of the Ducati headquarters in Burgus Panigale, but also leaving the accounts of the Italian team dry. In just ten major awards, Márquez has already won almost 1.5 million euros Only in salary bonus By victories, and the figure at the end of the season can be vertigo. His great bet: leave Ducati Honda. Marc Márquez made a risky decision to leave Honda, renouncing one of the highest salaries in the history of motorcycling. Although such and As I said The pilot himself “never entered into details about that aspect because nobody really knows what my salary is in Honda”, different leaks estimated that his salary moved in a fork of between 15 and 18 million euros per season in the Japanese team. Leaving the Japanese team was not going to be a rose path since, before consolidating its entrance to the Ducati team, the six -time MotoGP world champion had to go to the Gresini team, Ducati’s satellite, before making the final jump. Paolo Ciabatti, sports director of Ducati Cors, He pointed out “Surely, the Gresini team cannot afford to pay a pilot the amount of money to which Marc Márquez was accustomed.” The Catalan pilot did not seem to import the salary cut. He would already adjust accounts with the Italians when he arrived in Ducati. Although the exact amount of your file is as secret as it was in Honda, The data They point out that Ducati signed a payroll between 12 and 14 million euros per season for the Spanish pilot. THE KEY: THE BONUS. However, although the base salary agreed by Ducati was not as high as the one he received in Honda, Márquez has managed to get the most out of his contract. The Cervera pilot has been squeezing the Ducati box chaining victories and podiums to go unlocking bonus As if they were the levels of a video game. In the ten major awards played, Márquez accumulates six victories and nine wins in Sprint races, which leaves him as a leading World Cup. All this translates into an increase of 1.38 million euros only as premiums for victories, and we are only in the middle of the championship. Motivation to win. Ducati signed with Márquez some really high cousins. According The published by ACEthe Spanish pilot pocketed 150,000 euros for each Sunday race that wins, and another 40,000 euros for each sprint. To that we must add the bonus to finish second on Sunday, which is 80,000 euros, and the one to finish third, which is 40,000 euros, just like winning a sprint. If Márquez maintains the rhythm in the twelve major awards that remain championship, the progression says that it will end more than three million euros packed as bonus in this section. But there does not end everything. Márquez will enter an additional three million euros premium if world champion is proclaimed. Thus, at 12 or 14 million euros of annual salary agreed, the additional six million that the pilot has unlocked as bonus by victories and sprints would be added. In the end, Márquez has gone well. Someone brought a tila to the Ducati accountant. In Xataka | There was a day that MotoGP rivaled in audiences with football. The Aragon GP confirms that this time has died Image | Ducati Motogt Team

It will be normal for companies to win more money with fewer people

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Microsoft is at your best economic moment. At the same time, he is saying goodbye to Much of its template in different departments and key divisions such as Xbox and some of their European studies. The paradox of the company led by Satya Nadella is clear: it is completely normal for companies to win more money with fewer people. The layoffs. The Microsoft case is no exception, it is the new present in the Tech industry. In May fired more than 6,000 employeesabout 3% of its global workforce. In July, I added to the list other 9,000 workers. “Organizational changes necessary to better position the company in a dynamic market,” According to Microsoft spokesmen. The company carries cleaning template since January 2023an added to salary freezing and bonus cuts and incentives for its employees. The figures. Microsoft has closed its last fiscal quarter with income of 64.7 billion dollarsan interannual growth of 15% and a stock capitalization greater than 3.7 billion dollars at the time of writing this article. A you against Nvidia to be the most quoted company in the world. The paradox. Since 2023, the estimated total of dismissals in Microsoft exceeds 30,000. Meanwhile. Historical record in quarterly income. Record in net benefits. Record for action per share. Stock capitalization record. Microsoft is leading the company model towards which the technology industry is directed: more income, more efficiency and less workers. The context. Since 2022, layoffs are becoming usual. They do not arrive in a context of recession, they arrive in the midst of an increase in the valuations of technological actions. They are an integrated routine, in cases like Microsoft’s, in the company’s quarterly planning itself. Far away is the post -financial stage of 2008, with the United States keeping interest rates and investment in Big Tech absolutely triggered. A phenomenon that continued after Pandemia, with the great technology overcome and entering a war for talent. Image | Trueup.io Where are we going. Since 2022, great technology have stopped the Race for hiring and entered a completely different phase. It is forecast that about 200,000 technology employees will be fired in 2025. A figure still distant from The 400,000 that were recorded in 2023but symptom of a trend that will not be reversed. Mainly for three reasons. Because. In the years immediately after pandemic, technological ones launched themselves to an aggressive hiring strategy. Thousands and thousands of job offers in a context after which Andy Jassy himself, CEO of Amazon, admitted that had hired too much people. Superstar. Although the wave of dismissals sounds like a crisis for workers in the Tech sector (because there are), the sector giants are raffling the most specialized profiles. The focus is on attract talent to win in AIturning engineers In the new players. The division is clear: thousands of workers going to the street, and engineers signing with seven -digit salaries. And, along the way, companies earning more money than ever. In Xataka | 50 years later the amazing thing is not that Microsoft continues to exist. The hallucinating thing is that it remains (Tan) relevant

The world seeks that pot with AI that ends up replacing the iPhone. China already prepares to win that war

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The Holy Grail of Hardware with AI. In recent days, the OpenAI project, which has Bought the Jony Ive design company To create a mysterious Hardware of AI device. There is also a clear interest in the segment of the connected glasses and with AI: what Google presented with Project Atlas and with their Android XR glasses He is also promising. Those developments start from the US, but they will not be alone. Not much less. Hi, Lightsail. Dong Hongguang, employee number 89 of Xiaomi and who for years was head of the customization layer of the Xiaomi, He has just created his own company. It is called Lightsail (光帆科技) —Guangfan Technology – and its goal is to create a device with AI. It has completed two modest investment rounds of 18 million dollars in total, but after the project are Catl, Afterhokz, Goertek and Gigadevice. A diverse team. Lightsail has a promising team, since he has hired former employees of Xiaomi, Huawei, Bytedance, Alibaba or Tencent. All of them have worked in fields such as operating systems, AI and device integration. The support of the aforementioned companies is also key: the company ensures the support of technological partners that provide the components to create that future device. AI AGENTS ALWAYS. The objective, Explain The analyst Rui Ma, is to create a wearable in which to integrate an agricultural purpose of general purpose. Or what is the same: that this hardware device –A pendant? A AI HUMAN PIN -type clip?– Allows a constant voice interaction in which AI is responsible for solving all kinds of doubts and tasks. A future full of wearables with AI. Companies such as Lightsail state that in about five years wearables will stop limited to specific tasks to be a total interface to interact with AI. For now, the Software Components is somewhat green, and does not allow dynamic coordination and multimodality support that something like this would need. China is super strong in glasses. In the short term the most promising product are glasses with AI, and in China that market is about to exploit. There are “five dragons” of augmented reality In this country with notable products, and the rhythm they are developing and powerful models is frantic. Xreal, Rayneo, Rokid, Ingo and Meizu are the great protagonists of a segment that is in full boiling. Trying to unseat the mobile. There are several companies in China and the United States that are working on these hardware devices with AI, and what is raised is the definitive witness change that could leave the mobile in the background. At the moment what we have seen has been a disaster: Both the Rabbit R1 and the Humane Ai Pin proved to be very greenand our mobile phones are still today great devices. In fact, they are still clear candidates to be the center of our experience with AI. Magic Leap promised too much. Then the disappointments arrived. Beware of expectations. The aforementioned failures of the first hardware devices with AI have left a worrying sensation: better not to trust the promises of this type of products. Both promised benefits that were later worse, and there was an over -dimensioning of expectations. We live it in the past with that disappoint with the augmented reality of Magic Leap. Sam Altman’s speech and Jony Ive follow that pattern, and according to the OpenAi CEO what they are creating will be “the most amazing piece of technology that the world will ever see.” You have to grant the benefit of the doubt, but as explained by analyst Ed Zitron In a recent column, Altman’s trajectory and IVE does not leave good prospects here. In Xataka | Chatgpt has been a tool. If you start remembering all our conversations, it will be something else: a relationship

We have been concerned about what companies with our data do. Brazil will allow money with them to win

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Brazil has just crossed a line that promises to change forever the relationship between its citizens and their personal digital information: digital wallets to moneture their data. Why is it important. The South American country has announced The first national program in the world which allows its citizens to own, manage and monetize their fingerprint. Brazil has decided to convert this information into economic assets for those who generate them instead of simply seeing how their citizens give data to technological ones. The initiative, administered by Dataprev – state technology company – in alliance with the Californian Drumwave, will create personal data savings accounts. Users may deposit the information generated by their daily activities and receive economic offers from companies interested in buying it. In detail. The system works like cookies of third partiesbut with a turn: instead of simply accept or reject, users can choose to make money. When they request a loan, for example, the contract data will be stored in their digital portfolio, and companies will be able to bid for them. “People don’t get anything from the data they share,” explains Brittany Kaiser, co -founder of Own Your Data Foundation and Drumwave advisor, according to the official statement. “Brazil has decided that its citizens must have property rights over their data.” The pilot starts with a small group of Brazilians who will use loan portfolios. After accepting an offer from a company, the payment is deposited in the portfolio and can be transferred immediately to a bank account. The context. This movement places Brazil ahead of the United States, where a similar initiative of the governor of California, Gavin Newsom, It was raised in 2019 But he never took off. If it is completely implemented, it will be the first public-private association that allows citizens-not to companies-to obtain a personal data market share. Yes, but. Some specialists in Brazilian data protection have expressed serious doubts. In a country where three out of ten people are functional illiteratesaccording to official data, there is a risk that vulnerable populations sell their data without understanding the consequences. “We will be asking for half of the country that you don’t know how Rest of World. “People in vulnerable situations will say yes, and that could be used against them.” The background. The Brazilian Congress works on a bill that would classify data as personal property, exceeding the current legislation that considers them an inalienable right. The new regulations would give people complete rights about their personal information, especially that generated “through the use and access of online platforms, applications, Marketplaceswebsites and connected devices “. And now what. If this is consolidated, Brazil will sit a precedent that other countries can follow. The proposal promises “a correction in the historical imbalance of the digital economy,” according to Rodrigo Assumpção, president of Datapre. The idea: transform personal data into assets for those who provide them. For companies such as Google, Meta or Amazon, accustomed to obtaining valuable data “simply” offering their platforms also for free, this proposal is an earthquake. For users it could be the first step towards a world where each clickeach search and each digital movement has a tangible market value. Outstanding image | Samuel Costa Melo and Campaign Creators in Unspash In Xataka | The AEPD already knows where the data of millions of freelancers who were on sale on the Internet have come from: the Chamber of Commerce

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