We have been hearing for years that AI is going to reconfigure the labor market and we have more and more data on how that change is going. PwC has just made public its new barometer global analysis of AI in the labor market in which, after analyzing more than 1 billion job offers in 27 countries, they reach several very interesting conclusions.
Two speeds. One of the findings of the study is that AI is helping to create two categories in the labor market. On the one hand there are the so-called “professionalized roles” which are professions that can use AI as support, but require that the human be the one who does the fine work, such as specialist doctors, architects or recruiters. On the other hand, there are “democratized roles” that are positions that AI has facilitated, that is, that a non-expert can do it or that AI can directly do much of the work. This is the case of customer service, first-level technical support or administrative positions.
According to the report, professionalized positions are growing much faster than democratized ones, with twice as many positions offered and 42% more salary growth.
Productivity boom. There is a growing gap between companies that know how to make the most of AI and those that don’t. Between 2018 and 2025, productivity growth among companies in sectors less exposed to AI has increased by 24%, while those most exposed reach 34%. Within this group, they have detected that companies that use AI most intensively have managed to boost their productivity by up to 163%, five times more than the average for the rest. In addition to being more productive, these companies are also increasing their workforce, up to 52% compared to 36% for less pro-AI companies.
Knowing about AI pays better. The barometer has detected that the pull of AI also affects salaries. The pay gap between those with specific AI skills and those without has increased to 62%, up from 57% last year. In addition, jobs in specific areas such as machine learning or prompt engineering are growing eight times faster than the general labor market (69% compared to 9%). The number of offers for jobs related to AI is already double what was seen in 2024, especially in sectors such as technology, media, telecommunications and professional services.
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Junior who look senior. Another finding of the study is that entry-level or junior positions now have higher requirements. The offers analyzed tend to require typically senior skills such as judgment, leadership and creativity. Specifically, PwC says that the jobs most exposed to AI are seven times more likely to require these skills in entry-level roles, and that vacancies for these junior-senior positions have grown by 35% since 2019, while the rest of the junior roles have decreased by 10%.
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The news
AI is generating a labor market at two speeds: those who win and those who are left behind
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Xataka
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Amparo Babiloni
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