man

When a mountaineer experiences extreme experiences on the mountain, his brain begins to imagine something: a “third man”

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Not all adventures have to be successfully resolved to become epic. It happened with what is known as Imperial Transantarcticthe expedition that left England in August 1914 under the orders of explorer Ernest Shackleton with an enormous purpose and not for the faint of heart: cross Antarcticafrom Vahsel in the Weddell Sea to Ross Island at the other end. Due to the harsh conditions at the South Pole, the ship Endurance ended up trapped between ice and Shackleton saw how his plans became complicated until they dragged him into a real feat that took his endurance and that of his colleagues to a limit level only achievable between icebergs, glacial temperatures and extreme exhaustion. The explorer’s feat also served something that he probably did not even suspect: coining the expression “third man factor or syndrome”. Well known by mountaineers and which is, even today, a fascinating phenomenon. “Who is the third person walking beside you?” Ernest Shackleton (left) with Robert Falcon Scott and Edward Wilson in Antarctica, 1902. The phenomenon was described by Shackleton when he recalled the very hard two and a half days during which he advanced—along with Frank Worseley and Tom Cream—towards a whaling station located on the northern coast of South Georgia. The group walked 36 long hours between terrible conditions, with hardly any material and avoiding death. On their shoulders they also carried the responsibility of having to help the rest of their companions from the ill-fated Imperial Transantarctic. Only the three of them, Ernest, Frank and Tom, wandered through the desolate Antarctica, although if someone had asked them how many people made up that desperate entourage, they would probably have answered something different: that with them was another person, a fourth member, nameless, faceless… but undeniable. “I know that during that long and stormy march over nameless mountains and glaciers, it often seemed to me that there were four of us, not three,” the explorer wrote. That common feeling, precise Guardianoverwhelmed the three men who undertook the journey: the presence of a “fourth” that accompanied them. Such an expression must have surprised the poet. T. S. Eliotwho some time later, in 1922, after reading Shackleton’s story, picked up the idea to capture it in his popular poem The Waste Land: “Who is the third one who always walks by your side? When I count, there is only you and me together, but when I look ahead on the white road there is always another walking at your side.” Eliot’s license, which changed Shackleton’s “fourth” man for a “third” was successful and since then we usually talk about the “third man syndrome” to refer to that: the feeling of a ghost companion, a presence that in a way comforts people who face a borderline sensation. Shackleton was not the only one to describe it. Several years after his death, in 1933, Frank SmytheBritish and explorer like him, recounted an experience similar while trying to summit Mount Everest. “The whole time I was climbing alone I had the strong feeling that I was accompanied by a second person. It was so strong that completely eliminated all the loneliness I might otherwise have felt,” the explorer wrote in his diary. So vivid was the sensation that, Smythe explains, at one point during the ascent he searched in his pocket, took out a piece of Kendal Mint Cakebroke it and turned to offer one of the halves to that companion who felt so close. He didn’t see anyone, of course. You don’t have to go back that far in time. Not that far. The Madrid mountaineer Fernando Garrido wrote in his notebook the feeling that came over him when, at the beginning of 1986, he spent more than two months on the lonely summit of the Aconcaguaat almost 7,000 meters, to achieve the altitude survival record. “Today, like other times, I woke up with the feeling that there was someone outsidenext to the store. Have you spent the night there? Why didn’t he call me to let him in? (…) —said the mountaineer in statements collected for him The Confidential—He’s my brother, my brother Javier! Javi, wake up, come on, wake up! I turn it towards me. “He is dead, his head is a skull.” “A solid science” A good handful of articles and references have been written about the phenomenon, some in media within the reach of Guardian either NPRand in 2008 the writer John Geiger dedicated a monographic book to him, ‘The Third Man Factor: Surviving the Impossible’ after spending five years tracking down similar stories. It is more complicated than collecting experiences, however, to give them a plausible explanation. Years ago, during a chat with the journalist NPR’s Guy Raz, Geiger reported that there are those who turn to spirituality, although he insists that the syndrome can be explained by “a solid science”. “Many skeptics and non-believers have had this experience and attribute it to other causes,” claims the author, who in his volume even includes the case of a 9/11 survivor. In 2009 Geiger pointed out explanations such as biochemical reactions or simply failures in brain activity. “If we understand that the third man factor is part of us, like adrenaline is… then we can access it more easily. It is not a hallucination in the sense that hallucinations are disordered. This is a very useful and orderly guide,” he reflected. Years ago, researchers Ben Alderson-Day and David Smailes commented on the phenomenon and they explained that “strong feelings of presence” do not occur only in dramatic circumstances. Cases have been recorded after bereavement, during sleep paralysis or in cases of neurological disorders, such as Parkinson’s disease or brain damage. “The different contexts in which they occur give us some clues about what could be happening,” they say. “Understanding more about how and why felt presences occur has the potential to tell us many things about ourselves: how we react under intense mental or physical stress, how we deal with danger and threat, … Read more

The wildest race on the Olympic tracks in Cortina was in 1981. A man launched himself dodging bullets and assassins on a motorcycle

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There are places that seem calm until someone decides to take them beyond reason. Scenarios conceived for precision and discipline that end up becoming, through a combination of ambition and audacity, within the framework of feats that border on the impossible and they leave a mark that is difficult to erase. The slopes of Cortina, in Italy, have seen all kinds of sporting feats, but few like the one that occurred in 1981. Return with the aroma of cinema. When the Winter Games They return to Cortina d’Ampezzothe tracks not only recover their sporting history, but also one of the sequences more wild and brutal never shot in the snow. The scene in question turned these mountains into the scene of impossible chases, shootings adrenaline in full descent and suicidal jumps that were etched in the collective memory long before he was once again at the center of the Olympic calendar, or even before Tom Cruise himself will amplify the scene in his Mission Impossible saga. The wildest chase. The story took place in 1981, during the filming of For Your Eyes Only which led to James Bond himself (then played by Roger Moore) to flee skiing of armed killers, motorcycles and even a biathlete who shot him while he was descending at full speed. In fact, the brutal sequence culminated with a maneuver as absurd as it was legendary: sliding down an Olympic bobsleigh track at more than 80 kilometers per hour and be thrown into the void as if it were a ramp. It was an extreme scene even for the saga, which came from sending the agent into spacebut which found in the Italian Alps a new limit for its formula of constant danger. Six weeks on the brink of disaster. The sequence in question required more than a month of filming, expert drivers inherited from The Italian Jobpiano wires, cameras mounted on bobsleighs and snow transported by trucks in the middle of the drought. Not only that. The team continued despite injuries from Roger Moore himselfburning bobsleighs and a level of risk so extreme that it was necessary to check every screw on the cameras before launching across the ice. Bogner and the men who did know how to ski. Behind the camera was Willy Bogner Jr.former Olympian and pioneer of ski filming, who decided roll the action back and designed double-tip skis to survive the challenge. Around them, specialists as John Eavesworld champion freestyle skier, learned to bobsled down the slopes again and again, while some actors struggled simply to stay upright on skis. Curtain, specialists and memory. Another of the key names was in the figure by Giovanni Dibonaa local specialist recruited to test whether it was possible to ski in and out of the ice channel, a feat that defined the entire final sequence. Decades later, The Wall Street Journal said that Dibona barely remembers why they were chasing Bond, but he remembers the titanic effort involved in filming in those conditions, an experience that made him understand that action cinema was not very different from extreme sports. Between glamor and tragedy. Plus: the filming was also marked by death. During a break for the 1981 world bobsleigh championships, an American athlete died in competition and, on the last day of filming, a young Italian stuntman He died when his sleigh overturned. All of this contrasted with the glamorous premiere of the film, a grand premiere attended by the then Prince Charles and Diana of Wales. Bond got off his skis, Cortina didn’t. The truth is that, over the years, the character of James Bond left the snow behind for other purposes such as hanging of trains and helicoptersbut Cortina remained a temple of vertigo, one shared by cinema and sport. There, those who lived through that filming know that the Bond films and the Olympic Games have something essential in common: they both look elegant from the outside, but they hide a hardness that only those who have ever gone downhill understand (or above) without network. Image | United In Xataka | One of the best comedies in history turned this simple scene into the most expensive. 9/11 and a highway were to blame In Xataka | In 1987 a death was filmed so savage that people had to cover themselves. The trick to achieve it turned RoboCop into a cult work

In 1986 a man parked on the wrong side of the gas station. That day he solved an embarrassing problem for all drivers

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The history of innovation It’s full of big names and epic breakupsbut also of silent advances born from minimal errors, from everyday mistakes that anyone could have made. Sometimes, a small mistake reveals a problem so common that no one had thought of it or knew how to formulate it, and it is enough to look at it differently to find a solution that ends up benefiting millions of people without it being barely noticed. In this case, one man saved millions of drivers from embarrassment. A universal problem. Maybe his name doesn’t sound familiar to you, but the story of Jim Moylan It is more important than it seems. The story begins with a scene as trivial as it is recognizable: a Ford engineer (Moylan) soaked by the rain, standing at a gas station, realizing that he has parked in the wrong side of the pump. Where anyone would have felt frustration or perhaps some embarrassment, he saw an everyday problem that could be solved elegantly, cheaply and definitively, and in a matter of minutes. wrote a memorandum proposing a small symbol on the instrument panel to indicate which side the tank was on, a simple idea born from personal experience and the conviction that eliminating that doubt would save time, inconvenience and, yes, small humiliations for millions of drivers. The path to a great idea. Moylan was not a media figure or a senior manager, but an engineer with a long and discreet career within the all-powerful Ford Motor Company, a man, yes, professionally obsessed. with instrument panels and with making them as clear and useful as possible. Thus, after sending his original proposal in 1986, the man did not think about it again, but the company did: the symbol he had scribbled on a page quickly went into development, it was approved without much resistance. and ended up integrating in the first models of the late eighties, demonstrating that in large organizations there was still room for a good idea, no matter how small and coming from whoever it was, to cross the hierarchy and become a reality. From Thunderbird to the entire world. Months passed until the first public appearance of the arrow came, an almost imperceptible moment, hidden in the instrument panel of a Ford Thunderbird 1989. It didn’t matter, its power lay precisely in that simplicity. It was so obvious and useful that the competition It didn’t take him long to copy itand in a very short time it went from being an internal Ford solution to becoming a de facto standard in the global automobile industry, and it did so to the point that today it appears in practically any car in the world, including electric ones, where it points to the side of the charging port with the same unbeatable logic. The inventor without a patent (or ego). Unlike other innovators, Moylan He never patented his idea nor did he ask for financial compensation or public recognition, content simply to see how his arrow worked and helped people. For decades, millions of drivers benefited from his invention without even knowing his name, while he silently watched as that little “walk of shame” at gas stations disappeared, getting closer sometimes to strangers to explain the usefulness of the symbol, but without ever mentioning that it had been his doing. Late recognition. I remembered a few weeks ago the wall street journal which was not until many years later, thanks to a chance investigation from a podcast and to the rescue of internal files, when Jim Moylan’s name came to light and he was publicly recognized as the author of one of the most discreet and universal innovations in the automobile. The man died without having sought famebut he left a legacy that lives on every time someone stops at a pump and, with a simple glance at the instrument panel, knows exactly where to stand, reminding us that sometimes true genius lies in solving the obvious in the simplest way possible. Image | Josh In Xataka | An engineer decided one day to put the BMW airplane engine in a car. The result was tremendous In Xataka | When an engineer wanted to cross Africa by car, he invented a wooden one. It would be the beginning of the end

In 1968 a man had the idea to create the first tablet in history. The problem is that he was decades ahead of his time.

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If I tell you to think of the oldest tablet you remember, you may go back to the first iPad, which was released in 2010 (and, by the way, I turned seven last week). Or, if you’ve been following the world of technology since before the turn of the century, you might be familiar with the Microsoft Tablet PC from HP Compaq that was announced in 2001. In reality, there was someone who already tried to create one and it was much earlier, in 1968before the term “tablet” was even coined. At that time, Alan Kay was a young worker at the Xerox Palo Alto Research Center who had been mulling over the concept of a personal computer for some time (in contrast to the military, business and professional use that reigned among manufacturers at the time). After speaking with other colleagues who were beginning their research on how the programming language Logo could help younger children advance in math, Kay came up with an idea: “This encounter finally made me see what the real destiny of personal computing was going to be. Not a personal dynamic ‘vehicle’, as Englebart’s metaphors had it as opposed to IBM’s ‘railway tracks’, but something much deeper: a dynamic personal ‘medium’. With a vehicle, one could wait until high school to take ‘driving lessons’. But if it was a medium, it had to extend into the world of childhood.” In 1968, Kay created the Dynabook conceptwhich he would spend several years profiling. in the book “Tracing the Dynabook: a study of technocultural transformations” They define it like this: “Kay called it the Dynabook, and the name suggests what it was going to be: a dynamic book. That is, a medium like a book, but one that was interactive and controlled by the reader. It would provide cognitive scaffolding in the same way that books and print media had done in recent centuries but, as Papert’s work with children and Logo had begun to demonstrate, it would take the advantages of the new computing medium and provide the means for new kinds of exploration and expression.” “A personal computer for children of all ages” With the idea of ​​its function clear, Kay then began to shape it into cardboard prototypes (as can be seen in the image at the top of the article). In 1972, the researcher presented his paper “A personal computer for children of all ages” in which he offered more details not only about his motivation and his vision of personal computing at the time, but about the own device that I had in mind. His idea was to get a kind of tablet-shaped personal computer aimed at education. This would have a reduced thickness, a liquid crystal touch screen and a keyboard. Like a regular notebook in size, with a graphical interface (a revolution for the time) that allowed the reproduction of graphics, music and text, and with internal storage for 500 pages. The keyboard would not be the only way to enter information: it could also be done via voice. In the image that Kay drew, the word “stylus” can also be seen, although he did not comment on it in his paper. Kay’s idea is that the Dynabook that could be connect to other systems to “copy” information to it (among them, the ARPA Network) and even predicted the existence of content “vending machines”, which could not be accessed until payment had been made. “The books can be installed instead of being bought or loaned,” he said. Regarding digital “ownership”, Kay said the following: “The ability to easily make copies and own the information yourself is not likely to weaken existing markets, as has happened with xerography, which has strengthened publishing; and just as tapes have not hurt the music industry but have provided a way to organize one’s own music. Most people are not interested in being a source or a smuggler, but rather like to trade and play with what they have.” According to Kay’s calculations, the components to manufacture it could cost $294, so it was not unreasonable to be able to sell it for $500, something expensive for the time. “The average annual amount spent per child on education is only $850,” he said, and that is why he even proposed a different financing model: “perhaps the device should be given away as if it were a notebook, and only sell the content (cassettes, files, etc.). “This would be quite similar to the way TV packages or music are now distributed.” “Let’s do it!” he said to finish his paper. Unfortunately for Kay, the Dynabook never materialized. Despite Kay’s enthusiasm, the Dynabook itself was never manufactured for lack of support at Xerox and due to the technological limitations of the time. Do you remember what computers were like then? Well, imagine what it would be like to build a tablet. Two Xerox PARC engineers, Chuck Thacker and Butler Lampson, asked for permission to try to replicate a similar machine on their own, and so it came to light. Highwhich was also known as “Interim Dynabook”. It was not a tablet, far from it, but it maintained some of the ideas that Kay had raised in her publication. He Xerox Alto was one of the first personal computers of history and Steve Jobs and Apple engineers they were inspired in some of its innovations and concepts, such as the use of a graphical interface for its own computers. Starting at Minute 2:27, the Xerox Alto graphical interface in action Kay is not only remembered for the Dynabook itself, but for the educational vision he gave to the project, for his peculiar vision of the personal computing paradigm and for how he came to anticipate some of the problems (and even technologies) that would come later. Not only that: in 2001, Microsoft presented its Microsoft Tablet PC, a project that Chuck Thacker and Butler Lampson had led. Yes, the same ones who once tried to implement … Read more

In Mejorada del Campo there is a cathedral built from scratch by a single man. Now it has closed due to lack of permits

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There are crazy projects and then there is the one undertaken 65 years ago by Justo Gallego on a plot of land in Mejorada del Campo, a town in 25,000 inhabitants of the Community of Madrid. In October 1961 Justo, a farmer and former monk without the slightest experience in architecture, embarked on the titanic task of building a temple from scratch. At first it was going to be a hermitage, but over time the project aimed at something much more ambitious: a Christian cathedral. A cathedral built without formal plans and with more will than means. Against all odds the temple is a reality today. In fact, it has not been the technical or logistical challenges that have complicated the dream of Justo, who died four years ago. Their big problem is municipal permits. The same ones that have now led the Mejorada City Council to close down the building. What has happened? That the one known as ‘Justus Cathedral’ has had to close its doors. The City Council of the municipality in which it is located, Mejorada del Campo, has ordered the cessation of all public use of the building, a veto that will be maintained in theory until its current managers (the Messengers of Peace organization) obtain the permits that it now lacks. What does that imply? The news has advanced it The Worldwhich clarifies that the Madrid City Council has made the decision after verifying that the building was operating without permits. On their website, Messengers of Peace confirm that the cathedral “will remain closed while waiting for the license to be processed.” Until then you will not be able to receive visitors or engage in any other public use, including the distribution of food for vulnerable people. The NGO has already contacted Cáritas to use its Mejorada del Campo facilities and that the municipal veto does not stop the work that was being carried out in the cathedral. Why now? The ‘Justus Cathedral’ is not new, it has been a popular icon for years (in 2005 it appeared in an Aquarius spot) and Messages of Peace took over the premises five years ago. So… Why is it closing now? The explanation must be sought in municipal offices. A few weeks ago a foundation consulted the City Council about the necessary permits to organize an artistic exhibition in the temple. By doing so, he launched the administrative machinery that ended up leading to the closure order. And what is the reason? That in reality the temple does not have the necessary permits. “Urbanism confirmed that the cathedral lacks licenses and that there was no processing in progress, which prevented the activity and led to the opening of a file that concluded with the closure order,” they explain from the Town Hall The World. The decision was transferred a few days ago to Messengers. In reality, the NGO had already moved to regulate the situation of the building, but did not present a key document: an architectural project endorsed by the Official College of Architects of Madrid. The Europa Press agency clarify Once this administrative requirement is met, the City Council will review the closure. The NGO already anticipates that it will deliver “as many documents as are required.” Why is it news? That a temple ceases its activity due to lack of municipal permits is curious, but it would not have made it past the pages of the local Madrid press. If the closure of the ‘Justus Cathedral’ has awakened so much interest It is because it is not just any cathedral. In fact it is not a ‘cathedral’ as such. Last September the NGO itself I remembered that in reality the building houses a “social center” that does not have official recognition by the Catholic Church as a cathedral. It has not even been consecrated as a temple. “It is a community space that welcomes social, cultural and spiritual initiatives,” needed then Messengers of Peace. The clarification was not free. It arrived shortly after skip the controversy for the opening of a mosque in the building. The decision generated such a stir that the NGO founded by the media Father Angel had to clarify that it is a “inter-religious prayer space” located in an annex at the request of the Muslim community. Are there more reasons? Yes. Beyond its religious status or uses, the Mejorada temple generates interest for his story. After all, it is not every day that you see a cathedral building built basically by the efforts of a single man, a farmer with no experience in masonry who in 1961 began building it to fulfill a religious promise. Without plans. With more will than means. In the 90s the temple was already so advanced that it began to arouse curiosity beyond Madrid: in 2004 Justo received an invitation to participate in an exhibition in New York, in 2005 he starred in an Aquarius campaign and in 2017 it reached the pages of The New York Times. The former monk died in 2021 and the property was passed to Messengers of Peace for completion. Images | Messengers of Peace, Wikipedia and M. Peinado (Flickr) In Xataka | It has been difficult but he has achieved it: the Sagrada Familia has just become the roof of Christianity in the world

In 1901, a Spanish man had one of the ideas of the century: invent the remote control before television

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Televisions change, technologies change, but there are interactions that last despite the passage of years, decades and even centuries. An example of this is the remote controller, which has historically allowed us to interact with devices from a distance, although what we currently know is very different from the first concept of remote control. Although televisions did not become more common in the last decades of the 20th century, the concept of the remote controller appeared much earlier. Specifically, in 1901. And a fact that you may not know is that one of the pioneers of the remote control was a Spaniard, the engineer Leonardo Torres Quevedo. The controller anticipated the televisions The history of the remote control dates back, as we said, to the first years of the last century. In 1903, the inventor, mathematician and engineer Leonardo Torres Quevedo (1852-1936) conceived, built and patented the first remote control in history. He called it Telekino, and as one might thinkIt is far from the controls for televisionsand other devices we see now. Miniaturization was not a reality until much later and the Telekino took up an entire table. Telekino in Abra. Image: Torresquevedo.org Of course, the Telekino was not created with the idea of ​​controlling televisions remotely, which in reality did not become a reality almost until the incorporation of the cathode ray tube (withthe pushfrom Telefunken and other manufacturers). The idea was to control airships without anyone being in danger in the tests, but finally he tried it with boats as they recalled in the written edition ofThe Countryin 2007, when the Institute of Electrical and Electronics Engineers (IEEE) recognized the invention by including it in its official list of milestones in the history of engineering. It was the first time that a Spanish creation became part of this list, in which we find inventions by Benjamin Franklin, Alessandro Volta and Guglielmo Marconi among others. Telekino, as you may have deduced, comes fromTV(from ancient Greek, “far”, meaning “at a distance”, “remotely”) andkinein(also from the Greek, “movement”), by the way. IEEE Recognition Plaque. Image: YouTube We already talked about Telekino inXatakaprecisely because of this historical recognition, also to remember that at the time it was not highly praised. In fact, Torres Quevedo himself would abandon the project as he did not receive sufficient support. The valuable legacy of Torres Quevedo One of the prototypes of the Telekino is located in the Torres-Quevedo Museum, in the Higher Technical School of Civil, Canal and Port Engineers of the Polytechnic University of Madrid. And thanks to a short (virtual) visit to that museum for the centenary of one of the Spanish engineer’s inventions we can discover more of them, also very relevant. Torres Quevedo is credited with nothing more and nothing less than the first Spanish airship, as well as the first ferry suitable for transporting people (or in other words, an open cable car for people). The invention was patented in 1887, and it would not be until 30 years later when it materialized, being launched on Mount Ulía in San Sebastián in 1907. Compensation also came in the form of international export, since the system reached neither more nor less thanto Niagara Falls. Thus, the callSpanish AerocarIt continues to operate today in the well-known region and celebrated its centenary in 2016, having completed more than 10 million transports without recording incidents. Torres Quevedo was also a precursor of modern computing with his Ajedrecista, considered the first chess computer game, and the electromechanical arithmometer, a calculator accompanied by a typewriter, a precursor to digital calculators. In Xataka | In 1925, procrastination was already a problem and someone found the definitive solution: the isolation helmet. In Xataka | We have been fascinated for years by the geniuses who come up with revolutionary innovations out of thin air. It’s always been smoke (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news In 1901, a Spanish man had one of the ideas of the century: invent the remote control before television was originally published in Xataka by Anna Marti .

A man rented two asbestos-filled buildings for 99 years. They were the Twin Towers, and six weeks later he made a fortune with 9/11

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There are stories that seem like an urban legend because they fit too well with a movie script: a contract signed at the last minute, an invisible risk that no one wanted to look at in the face, and finally an event that changes everything. That’s why the story of an investor who decided attack to a ruinous business, it does not seem real, and the truth is that it was. A contract changed its meaning forever. In July 2001, the businessman Larry Silverstein signed the rent or lease at 99 years of the iconic World Trade Center complex, a deal then valued at around $3.2 billion that gave it operational control of a global symbol. Everything was more or less normal if it weren’t for the fact that a few weeks later 9/11 arrived and that business movement became a almost impossible story to tell without it sounding like a script: the “greatest real estate trophy” in Manhattan became the epicenter of the largest attack on American soil, with all that it implied in losses, contractual liability and clash with the State, public opinion and, above all, insurers. A ruinous business. The World Trade Center was not just any building, it was a logistical monster with expensive maintenance, complex technical decisions and a typical legacy of the great construction of the 20th century: asbestos, used for years as part of “fireproofing” projected onto steel and other materials, and which ended up being a problem health and economic huge for countless homeowners. In the case of the Towers, the use of materials with asbestos in construction phases, especially on the ground and middle floors of the North Tower, and that reality turned any renovation into a minefield of costs, controls and legal risks. In practice, the iconic value coexisted with an asset that was difficult to manage: expensive to maintain, delicate to intervene and with a liability that forced us to think about insurance as if it were part of the structure. Larry Silverstein The key insurance. When the complex collapsed, the debate stopped being “what happened” and became “what exactly does what was signed cover”, and there appears the detail that explains years of judicial war: at the time of the attack not all the definitive policies were closed, and part of the coverage rested on preliminary documents and debatable conditions. This allowed insurers cling to certain definitions and Silverstein to argue that the contractual framework should be read in the way that most protected its financial position. It was not a theoretical discussion, it was the difference between being ruined or having the resources to continue, rebuild and politically survive the earthquake that came after the disaster. The war of a word. The heart of the case was whether 9/11 counted as a single insured event or as two different events, since two planes and two towers were impacted. Silverstein defended that the terrorist attack was actually two attacks separated and, therefore, two events, one in each insured building, which justified aiming for figures close to double the “per occurrence” limit. The insurers, on the other hand, tried to fix it as a single event so as not to duplicate the exposure. The courts did not leave a clean and single ending, but rather a panorama divided into blocks: for some sections and insurers, interpretation was imposed of “an occurrence”and for others the door was opened to consider it two, creating a possible high compensation ceiling, but not necessarily automatic. The final amount. In the popular narrative it has been repeated that the man “tried to charge double” and that is essentially true, because his claims came to be raised in the around 7,000 million of dollars under the logic of two events. It turns out that the real framework was narrower: the total coverage “per occurrence” (building) moved around of the 3.2–3.5 billion and the litigation was cutting, distributing and limiting the maximum exposure according to which insurers fell under which definition. In practical terms, the story was not “he got paid twice and that’s it,” but rather that “he fought for two, partially won, and the system left him in a middle ground” that for years became in the great suspense Financial of Ground Zero. The big deal. After almost six years of battle and litigation, the outcome that mattered above the headlines was reached: an extrajudicial agreement of no less than 2 billion dollars with seven insurers announced with the intervention of the governor of New York, Eliot Spitzer, and the state superintendent of insurance, Eric R. Dinallo. That pact was presented as closing all claims pending and, above all, as the elimination of the last great barrier so that the publicized reconstruction of the complex could advance without the permanent brake of judicial uncertainty. Beyond the number, the key was the effect: resources and clarity to fulfill obligations and continue building in a place where each delay was a political, economic and symbolic problem at the same time. How it was distributed. The agreement was not a single check with a single destination, because in the same two actors lived together: the Port Authority as the public owner of the site and Silverstein himself as the private tenant and developer. The agreed distribution left approximately 56% for Silverstein and 44% for the Port Authority, and a direct implicit message: it was not about “getting rich” in a conventional sense, but about sustaining a project that had been tied to contracts, commitments and reconstruction. Furthermore, the confidentiality about how much each insurer paid separately reinforced the typical idea of ​​these endings: a functional closure to be able to turn the page and (re)build. The real story behind the myth. I counted ago a few years Snopes all the hoaxes that were given around the fascinating Silverstein story. Legend often tells it as an almost obscene stroke of luck, but the reality is more uncomfortable: Silverstein signed a huge lease just before the disaster, yes, … Read more

A man bought Lambo.com to ask for 75 million from Lamborghini: justice has taken it from him and his problems do not end there

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In 2018, an Arizona domain investor thought he had found a four leaf clover digital by taking control of the “Lambo.com” domain for $10,000. The man was convinced that one day he could resell it for a huge amount thanks to Lamborghini’s fame. Years later, the judges have given him bad news: not only will he not get that money, but he will be left without the domain and with a considerable legal bill. I am “Lambo” for life According to the documents In the case, Richard Blair bought the Lambo.com domain in February 2018 for $10,000, seeing in it a business opportunity linked to the enormous popularity of the Italian car manufacturer and the colloquial name by which its supercars were known: lambos. In Xataka Lamborghini will only manufacture 29 units of its latest supercar but don’t be in a hurry: they were already sold before being presented Shortly after the purchase, Blair began using “Lambo” as a nickname online, although until then there was no sign of him identifying himself that way. Blair maintained that this nickname was not related to the Italian brand, but rather was a play on the English word “Lamb“, that is, lamb, trying to present an alternative explanation that would distance it from the universe of supercars. At the same time, he redirected Lambo.com to another page where he published personal content and from which he presented the domain as an asset for sale, trying to show that the use of the name It was linked to its own identity and not to an attempt to take advantage of the car manufacturer’s reputation. In Xataka Buying a Lamborghini is a luxury reserved for a few: building one with used parts and an Ikea sink is another level Lambo’s price escalation The case records show that Blair soon set a very high price for the Lambo.com domain. The domain was first listed for sale on August 6, 2020 for $1,129,298. On December 23, 2020, the figure already tripled, rising to 1.5 million dollars and on January 27, 2021, it already reached 3.3 million dollars. Far from stopping, the owner continued to increase expectations and on September 23, 2021 the price rose to $12 million, on August 11, 2022 it made a considerable jump to $58 million, and on September 7, 2023 the figure reached $75 million. According to pointed Road&Track, during that period Blair received several offers for the domain but rejected them, because his objective was not to sell it to any buyer, but to get Lamborghini to pay an exorbitant amount for an address that fits the colloquial form of his name. Blair’s move did not go unnoticed by the Italian manufacturer, which in April 2022 filed a lawsuit with the Arbitration and Mediation Center of the World Intellectual Property Organization (WIPO), under the protection of the Uniform Domain Name Dispute Resolution Policy UDRP), requesting the transfer of the Lambo.com domain to the company considering that it was trying to profit from a name clearly linked to its trademark registered by the supercar manufacturer. In August 2022, WIPO concluded that Blair acted in bad faith and ordered the transfer of the domain to Lamborghini, understanding that he had no prior rights to the term “Lambo”, that he only began using that alias after purchasing the domain, and that he was trying take advantage of brand awareness to profit. Despite that decision, Blair decided to go to federal courts to appeal the WIPO resolution and maintain control over Lambo.com, prolonging the conflict and thus assuming new legal costs. The final blow of the courts As the conflict progressed, Blair redirected the domain to a personal website where he published a text in which he warned that he would be confronted by those who tried to take away his domains. “I AM LAMBO of LAMBO.com and I will defend, defeat and humiliate those who try to steal any of the trademarks from my domain name, including my nickname,” a statement attributed to Richard Blair himself. {“videoId”:”x957t4e”,”autoplay”:false,”title”:”Lamborghini Countach”, “tag”:”Lamborghini”, “duration”:”163″} The litigation ended up in district court of the United States, which supported the WIPO resolution and concluded that Blair had no rights to the name, demonstrating that he did not carry out any real activity on the page and that he attempted to benefit from the reputation of the Lamborghini brand. The result is that the manufacturer has obtained the Lambo.com domain without paying a single cent, while Blair has lost both his initial investment of $10,000 and the sales opportunities. In addition, the court has ordered him to pay legal costs, so buying Lambo.com not only has not brought him the expected benefits, but he has had to put money out of his pocket. Greed broke the bag. In this case, one that came loaded with money. In Xataka | In Dubai they don’t know what to do with so many abandoned luxury supercars: the less shiny side of getting rich Image | Lamborghini (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news A man bought Lambo.com to ask for 75 million from Lamborghini: justice has taken it from him and his problems do not end there was originally published in Xataka by Ruben Andres .

30 years ago a young Chinese man set up an ice cream stand. Now he leads an emporium with more stores than McDonald’s

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It’s hard to believe in a world dominated by big brands and multinationals, but there is a hospitality chain with more stores than McDonald’s and Starbucks that you’ve probably never heard of. His name is Mixue (Mìxuě Bīngchéng) was founded in the late 90s by a university student from Zhenghou, China, and today it is considered the largest food and beverage chain in the world. This is how it is recognized, for example, by the magazine TIMEwhich has included it in your listing of the 100 most influential companies of 2025. It is estimated that it has more than 46,000 stores spread throughout Asia, Australia, the Middle East and South America, a vast network of stores offering a menu based on ice creams, smoothies, coffees, traditional teas and bubble teas. Bigger than McDonald’s? Yes, if we talk about the number of establishments. The benefits already they are something else. While McDonald’s boasts of having more than 43,000 restaurants spread across more than a hundred countries and Starbucks managed 40,576 stores At the end of the first quarter of fiscal year 2025, Mixue surpasses (and quite comfortably) both figures. A few months ago the magazine TIME assured that the chain has more than 45,000 spread mainly throughout mainland China, although it also operates in other regions. Do you have so many stores? Yeah. Fortune calculate which exceeds 46,000 points of sale throughout Asia, Austria, the Middle East and South America. Other sources speak of more storesraising the total network to 53,000 points selling. Beyond these dancing numbers, one thing is clear: Mixue is normally considered the food and beverage chain with a greater deployment of establishments in the world. In addition, its branch network continues to expand to good If in the West its brand is less known to us than McDonald’s or Starbucks, it is because (despite the international jump that has given in recent years) most of the Mixue stores they remain focused in China. The firm also has another handicap that helps understand its global expansion: while in the case of Starbucks more than 50% of the stores are in the hands of the company itself, in Mixue practically all They operate through franchises. What is your story? Mixue’s is the typical story of improvement and accelerated growth that gives shine to the classes of coaching business. The father of the company is Zhang Hongchao, who laid its foundation almost 30 years ago from scratch. Your story starts in 1997in Zhengzhou, when Zhang, then a university student, managed to get his grandmother to lend him 3,000 yuan ($420) to set up a small slushie and soft drink stand. Despite the challenges that were encountered along the way (and some other business failure), Zhang moved forward, managed to adapt to the changes in Zhenghou, reinvested in machinery and found the key to creating a million-dollar business. Sam Tang account that his first success came in 2006, when he launched ice creams for one yuan. In 2014, its brand already had 1,000 stores. In 2020 there were 10,000. And how has it succeeded? The big question. Mixue’s business model has several clear characteristics. The first, its commercial approach. The chain basically sells ice cream. soft servesmoothies, tea drinks and bubble teasalthough in your menu coffee and Fortune assures which in the future plans to expand its offering with beer. The other great features of your menu are the affordable priceswith ice creams for less than one euro. Other peculiarities of the company are its commitment to dominate the supply chainits commitment to a clearly identifiable brand thanks to symbols such as its mascot (Snow King) and, above all, an expansion through franchises. In a report from a few months ago the company itself recognizes that almost all of its stores (99%) are opened and operate through franchises. Mixue is responsible for supervising businesses, choosing locations, decoration and assessing the capacity of the staff. For her, the business is not so much in the fee that those stores then pay as in the equipment, merchandise and packaging that she sells to them. And the future? It doesn’t look bad. In spring the company went public in Hong Kong and managed to raise nearly 450 million of dollars, starring in one of its best premieres of the first half of 2025. The company seems willing also to get into the powerful (and disputed) US market. According to precise Fortuneduring the first half of the year the company reached a revenue volume of 2,000 million dollars (40% more than in 2024) with profits of 370 million. Despite its humble origins, its founder and his brother now manage a fortune of billions of dollars. Images | Choo Yut Shing (Flickr) 1 and 2 and Jeremy Thompson (Flickr) In Xataka | One of the biggest wine critics is French and has toured China. There is no good news for French wine

The man who failed to transform Siri and the brain of the AI ​​strategy ends his stage

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Apple has communicated that John Giannandrea, one of the most influential executives in its AI strategy in recent years, will begin a retirement process that will culminate in 2026. The company explains that the executive will leave his position as senior vice president of Machine Learning and AI Strategy, although he will continue to collaborate as an advisor in the coming months. This announcement comes months after a realignment of responsibilities related to Apple Intelligence and Siri. Giannandrea landed at Apple in 2018 as one of its most notable signings, with the task of strengthening the AI ​​strategy and giving Siri a new direction. His team was in charge of areas such as Apple Foundation Models, the internal search engine and machine learning research, technical pieces on which Apple has built much of its recent strategy. He also took on responsibility for guiding the evolution of Siri and coordinating AI projects that affected multiple teams in the company. A project that began with ambition and ended in postponements. Apple Intelligence was born as a profound renewal of the user experience, but the advances were not at the expected pace. The Information detailed that the demo shown at WWDC 2024 did not fully reflect the advanced capabilities that Apple had suggested, and that many of those features were not implemented at the time of the presentation. The pressure increased when the company confirmed that the new Siri with personalized functions would be delayed until 2026. What was supposed to be the new turning point ended up becoming a chain of postponements. Internal war in Cupertino over the direction of AI. Tensions between the AI/ML group and the software team were long-standing, according to The Information. While the area led by Giannandrea opted for a more cautious advance focused on privacy, Craig Federighi defended a more pragmatic approach aimed at tangible results. The clash of priorities became evident when some engineers began referring to the AI/ML team as “AIMLess,” a sign of the accumulated unrest. The situation led to a March 2025 twist that placed Federighi and Mike Rockwell at the forefront of Siri’s new direction. A loss of influence that had been brewing. According to Bloomberg, Tim Cook’s trust in Giannandrea suffered after the numerous delays in the development of the Apple Intelligence functions promised during WWDC 2024. In a meeting with his team, the manager admitted that the delays were “ugly” and acknowledged the shame and anger that this situation had generated among the staff. After the change in leadership in 2025, a good part of his functions began to be left in the hands of other managers, while he maintained other tasks in research into AI and robotics technologies. This shift in operational focus serves as a backdrop to the announcement that he will become an advisor before retiring in 2026. The landing of Amar Subramanya and the new architecture of power. Apple has hired Amar Subramanya as vice president of AI after his time as corporate vice president of AI at Microsoft and 16 years at Google, where he was responsible for engineering the Gemini assistant. According to the official note, Subramanya will take charge of key areas such as Apple Foundation Models, machine learning research and AI Safety and Evaluation teams. He will report directly to Craig Federighi, thus reinforcing his weight in the artificial intelligence strategy. The rest of the organization linked to this area will be under the supervision of Sabih Khan and Eddy Cue, a cast that seeks to align responsibilities with their respective departments. Giannandrea’s retirement and the arrival of new managers mark a turning point for Apple in its artificial intelligence strategy. The company now relies on a more defined structure, with Craig Federighi at the center of the project and Amar Subramanya leading key research areas and foundational models. The challenge will be to convert this reorganization into visible improvements for users and regain competitiveness in a market that evolves at high speed. Images | Apple In Xataka | Huawei has a patent with which to manufacture 2nm chips. The only problem is that it’s just a patent.

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