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Amazon has a plan to stand up to Starlink

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Until recently, losing coverage meant being left off the grid until you found another terrestrial antenna. That logic is beginning to break down: low-orbit satellites can now communicate directly with certain mobile phones and maintain basic services where conventional infrastructure does not reach or stops working. We are not yet talking about replacing the networks we use every day, but rather extending them beyond their limits. In that race, Starlink already provides service and Amazon has outlined a large-scale plan to try to achieve it. Amazon’s plan. The company has requested to the United States Federal Communications Commission authorization to deploy up to 5,105 satellites in low orbit. The future network, called Amazon Leo Direct-to-Device, would be designed to communicate with compatible mobile phones and Internet of Things devices using spectrum bands assigned to Globalstar. Amazon plans to begin deployment in 2028, so we are still talking about a proposal subject to approval. Its objective covers voice, data, messaging, connected vehicles and remote operations outside the reach of conventional networks. It is not the same broadband constellation. Surely you are wondering if those 5,105 satellites will be limited to reinforcing the network that Amazon is already deploying. The answer is no. The D2D system would work alongside that constellation, but would have a different mission: to connect directly with compatible mobile phones, while the current broadband service requires specific terminals such as Leo Nano, Leo Pro or Leo Ultra. Amazon already has more than 390 satellites of this first network in orbit and hopes to begin providing fixed service during 2026. A network in five layers. The project distributes the constellation at 510, 540, 560, 570 and 580 kilometers in height to extend coverage across mid, high latitudes and near the poles. Communication with the devices will use the L and S bands, while the links with the ground will operate through Ka and V. The design foresees that each satellite incorporates signal processing, optical connections and digital beams. Amazon estimates a useful life of six to eight years before lowering them up to 360 kilometers to complete their natural retreat. The key was in Globalstar. Amazon does not intend to build this new network completely from scratch. In April it agreed to acquire the satellite operator for about 11.6 billion dollars, an operation that it hopes to complete in 2027 and that includes authorized spectrum, infrastructure and the HIBLEO and C-3 constellations. These assets would work in coordination with Amazon Leo systems. Globalstar also has a long-term agreement with Apple, which uses its satellites for services available on select iPhone and Apple Watch models, from messaging to roadside assistance. It’s already happening. forest fires near Madrid they offered a concrete example of this technology. Starlink confirmed that it provided Free SMS connectivity to MasOrange and Movistar customers located in the affected areas, as long as they used compatible LTE smartphones. Phones could automatically connect to Starlink Mobile when the ground network was unavailable, although the service worked best with a clear view of the sky. Movistar, Orange and Vodafone also reported the activation of emergency satellite connectivity to help maintain communications. Starlink starts with advantage. By the end of 2025, its direct connection service to mobile phones had already reached 22 countries and six continents, according to Teslarati. The publication placed the network at over 650 satellites, with 27 associated operators and more than six million monthly customers. Faced with this deployment, Amazon plans to start its own in 2028, as long as it obtains the necessary authorizations. What we have before us, therefore, is not only a race to deploy more satellites, but to extend mobile coverage beyond terrestrial antennas. Images | amazon In Xataka | If you live in Madrid and want to see the total eclipse on August 12, write down these 52 towns

Intel has a plan to stand up to TSMC in 2027. First it has to survive 2026

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During his almost four years at the helm of Intel, Pat Gelsinger stated on several occasions how important the semiconductor manufacturing business was for this company. In fact, many of the decisions he made pursued strengthen your competitiveness in a sector strongly dominated by Taiwanese integrated circuit manufacturer TSMC. However, the continuous delays in the manufacturing processes, the million-dollar losses and the drop in the stock market value of this company they ended up hastening his departure. Lip-Bu Tan, the current CEO of Intel, assumed leadership of the company in March 2025. At that time, a very uncertain future loomed over this company, and it was not at all clear what role Intel’s chip factories would play in the company’s global strategy. In fact, the leaks that predicted the possible segregation of semiconductor production plants into an independent company suggested that Lip-Bu Tan was willing to do without its chip factories. Fourteen months after his arrival to the general management, the panorama is very different. Integrated circuit manufacturing plants once again occupy a central position in Intel’s strategy. has confirmed it recently Lip-Bu Tan without the slightest ambiguity on CNBC’s Mad Money. From his statements it is clear that he aspires to consolidate Intel as the Western alternative to TSMC. And its cutting-edge nodes and Apple play a fundamental role in this ambitious plan. Node 18A is Intel’s best hope The most advanced integration technology Intel currently has in large-scale production is 18A lithography. In theory it is comparable or slightly superior to 2nm nodes from TSMC and Samsung. When Tan took the reins of the company, the performance of the 18A node it was not good. In fact, the outlook looked so bad that was forced to ask for help to some of its partners in the integrated circuit manufacturing ecosystem to analyze the data it had and find a way to optimize production and increase its competitiveness. “Performance” evaluates what percentage of the chips produced are working correctly. A low one triggers million-dollar losses An important note: in this context “performance” evaluates what percentage of the chips produced work correctly. Low performance triggers million-dollar losses. Tan has explained that the industry standard requires improving that performance by 7 to 8% each month, and has confirmed that now Intel is reaching that figure. There is no doubt that it is an unmistakable sign that the situation is changing. So much, in fact, that customers are starting to knock on the door. Intel has already closed agreements chip manufacturing with Tesla and Google. AND, as we told you at the beginning of this monthApple is exploring the possibility of Intel and Samsung manufacturing the advanced chips for their devices in the US. In all likelihood, the loss of influence and priority in the TSMC production chain that it has maintained for more than a decade has led to this decision. Now Nvidia has these privileges. There are several compelling reasons why Apple may be interested in Intel manufacturing its integrated circuits in the US. Or Samsung in its state-of-the-art plant in Texas. Or you could even work with both companies simultaneously and not completely break its business relationship with TSMC. Either way, this diversification strategy would allow Apple to effectively protect itself from supply chain disruptions triggered by geopolitical instability. And also the shortage of some components caused by the massive construction of data centers to artificial intelligence (AI). The next step will be node 14Athe integration technology with which Intel hopes to be able to compete head-to-head with TSMC in 2027 and 2028. Tesla has already confirmed which will order chips with this photolithography from Intel for its electric vehicles and robotics projects. Image | Intel More information | DigiTimes Asia In Xataka | Bill Gates has X-rayed Intel. And his diagnosis is overwhelmingly accurate.

The C919 was born to stand up to Boeing and Airbus. Data shows how close (or far) you are from achieving it

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If you have made a medium-haul flight in recent years, it is most likely that you have traveled on an Airbus A320 family or Boeing 737 family aircraft. It is the unwritten rule of many of these journeys: two industrial giants and a market that for decades has seemed almost closed to any applicant. China has been trying for years to gain a foothold in that segment with the C919, its single-aisle aircraft developed by COMAC. And the latest data suggests that the project is beginning to leave behind the phase in which it could only be read as a promise. This jump can be seen in the operational data collected by Flight Master and citated by China Dailand. In April, the C919 completed 3,190 flights, 117.9% more than in the same month of the previous year, and some aircraft recorded up to 10.7 flight hours per day. The accumulated figure also helps measure progress: as of April 30, 2026, the aircraft had exceeded 42,000 commercial flights since its entry into service. While the data does not make the C919 an immediate global rival to Airbus and Boeing, it does show that the program is moving forward. Let’s look back for a moment. The C919 made its first flight test on May 5, 2017, was delivered for the first time in December 2022 and officially entered commercial service in May 2023, with a route between Shanghai and Beijing. Since then, its network has gradually expanded until connecting 29 airports: 28 in mainland China and one in Hong Kong. As we can see, this is a domestic expansion, but it clearly no longer plays the experimental role. C919 flies more and more, but still depends on key parts Okay, but how many airplanes really sustain that growth? According to China Daily, at the end of April China Eastern Airlines operated 15 units of the C919, Air China had 11 and China Southern Airlines had 10. The distribution between the three large Chinese airlines reinforces the presence of the model in the local market. However, the figure forces us to put the progress in perspective: the fleet is still small compared to the usual volumes of Western competitors. That is why the key is not only in how many C919s there are, but in what performance they are giving in operation. According to Flight Master, since the beginning of 2026, 88.5% of C919 activity has corresponded to operations with at least four daily sectors. Zhu Keli maintains that the use of the plane is already close to that of comparable models more common single aisle, which translates into a sign of greater maturity in maintenance, crew scheduling and ground services. The limit appears when you look beyond the daily operation. IBA Group pointed out in August 2025 that international certification continues to advance slowly and keeps the C919 largely focused on the Chinese market. The consulting firm recalled that the European Aviation Safety Agency had confirmed in April 2025 that the validation of the plane would require at least three to six years from the technical familiarization phase. This schedule does not prevent the program from gaining volume within China, but it does help to understand why its international leap is more complicated. LEAP -1C, the Western engine used by the Chinese Comac C919 The most delicate vulnerability is in the engine. The C919 that flies today uses the engine LEAP-1C of CFM International, a joint venture of GE Aerospace and Safran, and that dependence has already proven to be more than a technical issue. Last year, let us remember, the geopolitical and commercial tensions they altered the production of the program, with a temporary suspension of the supply of that engine. IBA Group also identifies the dependence on imported engines and avionics as a relevant limitation. China is trying to close that gap with political support, planned production and more control over critical parts. According to SCMPthe national plan for 2026-2030 places among its priorities the increase in production, the stability of the supply chain and the advancement of the CJ-1000A engine, called to reduce foreign dependence on the C919. IBA Group adds that even if that engine enters service later this decade, matching the performance and reliability of Western engines will be a multi-year process. That’s the real measure of the program: the plane is already flying more regularly, but its industrial maturity is still being built. Images | Comac In Xataka | The Comac C919 symbolizes China’s aerial dream: the trade war threatens to clip its wings in mid-takeoff

Tencent has a significant stake in US military training tools. Trump is going to stand up to it

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The Trump administration is debating if it forces the Chinese giant Tencent to get rid of its stakes in the largest Western video game companies. At stake are Riot Games, Epic Games and Supercell (more than a billion players) and the Unreal Engine, used in military simulations. The ghost of TikTok returns, but this time the affected market is different. Why Tencent. Tencent is not only the largest video game company in the world. It is also the largest silent shareholder in the Western industry: it owns 100% of Riot Games, 28% of Epic Games and majority control of Supercell, the Finnish company behind ‘Clash of Clans’. To this we must add participations in Larian, Remedy, Ubisoft and Discord, among dozens of other studios. For years, that capital has flowed to the West: the studios needed investment, Tencent had liquidity, and no one was looking for trouble. The White House sniffs. Washington, however, he has had doubts for years. The Committee on Foreign Investment in the United States (CFIUS) began to review these investments during Trump’s first termand the case became one of the longest in the history of the organization, going through two administrations without reaching a clear resolution. What worries the White House is that video game platforms collect financial information, personal data and chat logs from hundreds of millions of users, many of them Americans. These databases are candy for any intelligence agency. The Epic case. The Unreal Engine adds an extra issue in which the White House has a special interest. The engine not only gives life to video games like ‘Fortnite’; It is also used by defense contractors and the US military itself for military simulation and training. In fact, the country’s Armed Forces have worked directly with Epic for years on that development. That Tencent is a shareholder in the company that builds this technology is what turns this issue into a national security problem. So much so that in January 2025, the Pentagon formally classified Tencent as a company linked to the Chinese military. Tencent rejected that classification, but the Pentagon did not withdraw it. There are problems. During the Biden administration, the issue was entrenched by an internal disagreement that no one knew how to resolve: Deputy Attorney General Lisa Monaco defended forced disinvestment, but the Treasury Department preferred to keep investments under data segregation protocols. Without consensus, the case was frozen. The cabinet meeting scheduled for March 4 was postponed due to scheduling conflicts. That same day, Tencent shares fell 1.72%. Parallels with TikTok. There are similaritiesbut also differences. With ByteDance, the US forced the creation of a new entity with 80% in the hands of US investors, as a condition of operating there. But the problem with Tencent is that it does not operate on American soil, but rather is a shareholder in companies already established there. Getting rid of these stakes is not the same as closing an app, it is more a restructuring of private capital. The consequences in the case of Tencent would go beyond Riot and Epic: the Chinese company has been the main injector of capital into studios for a decade, and a forced disinvestment would change the financing conditions of the entire sector, favoring large publishers. When will there be a solution? The decision has an undeclared but known deadline: Trump travels to China in April to meet with Xi Jinping. Forcing Tencent to sell would send a message of maximum pressure before sitting down to negotiate. In any case, neither the US Treasury, nor Tencent, nor Epic nor Riot have made public statements. Silence, in this type of situation, is louder than if they were discussing it loudly. In Xataka – China has made a drastic decision: prioritize ‘its’ technology, even if it is worse

“A generation that cannot stand boredom will be a generation of little value”

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Before we get into philosophical matters, let me ask you a personal question: When was the last time you got on a train, no matter if it was an AVE or the subway that takes you from home to the office? And what did you do during that trip? What were the rest of the passengers doing? I don’t know the first answer. Regarding the other two… it is quite likely that I will be right because they will coincide with what I myself do when I travel: I take out my phone, read the news, open Instagram, browse TikTok, X… Anything to distract myself. Is the most normal No? The same thing happens when we are in the dentist’s waiting room, we wait our turn at the butcher shop, we wait for our son to get out of the pool or we are simply in the elevator that takes us from the hall to the floor where we live. We look for stimuli, a quick way to fill our attention. The opposite would be almost counterintuitive because, after all, who would choose to be bored when they have unlimited distractions in the palm of the hand? Who wants to be bored? Networks and cell phones may be relatively modern inventions, but the ‘allergy’ to boredom is not. Neither the debate about the place it occupies (or should occupy) in our lives. In fact, a few decades ago, one of the most prominent and media thinkers of the 20th century, the British philosopher, logician, mathematician and writer, was already reflecting on this matter. Bertrand Russell. Throughout his prolific career Russell delved into the highest terrains of mathematical theorybut he also wrote a huge number of articles and essays on topics much closer to the asphalt, with titles as suggestive as ‘Why I’m not a Christian’ (1927) or ‘The conquest of happiness’ (1930). In one of his many memorable lines he left a phrase precisely about idleness and boredom that today sounds with a special force. So much in fact that every so often it sneaks in articles about psychology or in those proverb collections philosophical ones that then tend to populate the footers of the agendas. The phrase in question says: “A generation that cannot stand boredom will be a generation of little value.” A whole plea in favor of torpor that is reminiscent of the proclamation of another great intellectual of the 20th century, Miguel de Unamuno, who in his day also confessed to appreciating boredom. “something sweet and calming”. But… What the hell does Russell mean by a “low-value generation”? Is it so important to know how to be bored? At the end of the day, Europe at the beginning of the 20th century in which he lived is one thing and our hyperconnected world, that of TikTok, Spotify and Netflix, is another. What sense does it make to tolerate boredom in an era in which production, efficiency reign, and in which there is no pocket without a cell phone? Should we cross our arms on the subway instead of take out the smartphone and see how our cousin is doing on his vacation, read the latest Xataka posts or watch videos of kittens on TikTok abandoned to the pleasure of scroll infinite? Today we know that Russell I was not wrong. At least if we base ourselves on the observations carried out a few years ago by Dr Teresa Belton, from the University of East Anglia, who already in the 1990s began to explore how television was affecting the development of children. It wasn’t the first. Their work was supported in turn in other previous studiessuch as macro research conducted in the 1980s in Canada that found that children raised in communities without TV obtained higher scores in “divergent thinking skills,” an indicator of their imagination. That advantage disappeared as soon as the small screen came into their lives. What did Belton verify? Basically, despite the ‘bad press’ of boredom, there are certain professionals who claim that boredom has played a key role in their creative development, both in childhood and in adulthood. As an example, he quotes Meera SyalEnglish writer, playwright and actress. “Boredom led her to keep a diary, and this is what she attributes her career to,” explains the researcher. Another example he presents is that of the neuroscientist and writer Susan Greenfieldwho is also convinced that the time she spent as a child with no other occupation than writing and drawing laid the foundations for her career as a student of human behavior. “You don’t need to have a special talent. You just let the mind wander from time to time seems important for mental well-being and functioning. One study has even shown that if we do some simple, undemanding activity, the wandering mind is more likely to generate imaginative ideas and solutions to problems,” reflect in The Conversation. “It’s good to help children learn to simply enjoy leisure, and not grow up with the expectation that they should always be active or entertained.” “Children need time to stop and observe, time to imagine and develop their own thought processes or assimilate their experiences through play or simply observing the world around them,” comments Belton. before warning that screens can “short-circuit” that process and the development of creativity. In one of his articles he even remembers “flow” concept coined by the psychologist Mihalyi Csickzentmihalyi, something that can also be transferred to adults who like to escape by taking out their cell phone in the subway or elevator. “Paradoxically, this attempt to avoid boredom can result in a kind of dissatisfaction that is experienced as boredom,” comment. “He flow is the satisfying feeling of total absorption that we obtain when we concentrate on an enjoyable activity, over which we have control, but which tests our ability. Climb, write, solve equations or assemble furniture. But if our skills are greater than those needed for that activity, such as casual use of the Internet, the … Read more

stand up to Google’s Nano Banana Pro phenomenon

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You may remember when, a few months ago, half the internet started creating Studio Ghibli-style images with ChatGPT to upload them to social networks. The “magic” behind that fever was OpenAI’s new image generation model. But everything moves so fast that the conversation lasted just long enough. Some time later, our attention was already elsewhere: on how difficult it was to distinguish some images created with Nano Banana Pro. In a very short time, half the world began to talk about the benefits of Google’s new generative model, and there were many who placed it ahead of that of OpenAI. But this is an open race, with technology giants fighting for AI leadership. And, as expected, the company led by Sam Altman has responded. This Tuesday it launched ChatGPT Images, which comes boasting several improvements for users. Editing as a key element. One of the great historical challenges of image generation tools has been the specific editing of specific elements. ChatGPT Images directly aims to solve this limitation, allowing us to modify only what interests us, from a specific object to lighting, composition or even the appearance of people. This opens the door to combining elements or introducing very specific changes without having to remake the entire image, something that until now used to be a weak point in this type of model. See yourself in an ad or “travel” to your favorite place. Another section where ChatGPT Images makes a leap is in creative transformations. Simply upload your own photo and accompany it with a simple prompt to obtain, in a matter of seconds, surprisingly convincing results. It is worth clarifying that this idea is not completely new. In fact, it is one of the most outstanding virtues of Nano Banana Pro, a model that our colleague Javier Lacort was able to test thoroughly and was already pointing in this direction. Let’s look at some examples with ChatGPT Images. Original image: “Create an image of this man, but in Time Square, New York, with clothes, looks, surroundings, etc., that are believable for winter 2025” “It places this person in full body in a Japanese city during a rainy night, with neon, reflections on the ground and cyberpunk aesthetics” Precision as a flag and improvements in the text. OpenAI also places emphasis on improving accuracy. How many of us have had to ask for something specific and receive just the opposite, or find that the model has not understood the instruction correctly? Part of that problem, according to the company, should be left behind. If we provide detailed instructions, the system should be able to honor them more faithfully. In addition, the generation of text within images is reinforced, a key aspect for creating posters, promotional ads and other content where typography and the message are as important as the image itself. Images | OpenAI In Xataka | We believed that Microsoft had already put Copilot everywhere. LG shows us that we were very wrong

Ouigo already has permission to stand up to Renfe between Murcia and Alicante. And that only means one thing

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There will be two trains between Alicante and Murcia, stopping in Elche, and another additional train for this last link from Elche and Murcia. It is the approval that the CNMC has given to the Ouigo service that will rival Renfe in the east of the country. A service that will be provided on the high-speed line and that, if everything happens as before, will have an immediate effect on prices. The line. The line between Alicante and Murcia is currently operated by Renfe with two services, one high-speed and another Cercanías. Now it will be Ouigo that also provides service on that last line, the one that Renfe operates with Avant trains, those high-speed ones for medium distances. has confirmed it the National Commission of Markets and Competition (CNMC) in a statement in which it gives the go-ahead for Ouigo to offer two daily trains in each direction to cover Alicante-Murcia, with an intermediate stop in Elche. In addition, there will be an additional train in both directions each day to cover the Elche-Murcia route. Does not affect. According to the CNMC, the new service proposed by Ouigo does not affect public services. They point out that the conventional network is guaranteed by Renfe, with a service with many more stops and slower. High speed, they say, is also assured because, they point out, Ouigo services “have much fewer frequencies and are more expensive.” Right now, if we take a look at the price of trains Within a few months, we can find Avant or AVLO high-speed trains between Alicante and Murcia between 10 and 15 euros. The AVE trip costs about 25 euros. The current offer is also supported by 10 Avant or AVLO services and two more AVE services in each direction from Monday to Friday. Ouigo’s proposal. Until now, Renfe has been offering this service with an average duration of about 55 minutes. The Ouigo proposal, which is already active, allows you to take the same route for nine euros but saving travelers 10 minutes, covering the section between Alicante and Murcia in 45 minutes. With the very low prices that Renfe currently offers on the line, Ouigo does not have much room for maneuver but hopes to attract passengers who travel without large suitcases (these options can raise the price up to 26 euros, equivalent to the price of the AVE). What is clear is that it is tough competition for the 15 euro Avant services which are only more attractive if you cannot travel at another time. The proposal between Murcia and Alicante It’s clear. The train leaves this first city at 06:35 in the morning and offers a return to Murcia at 21:27. From Alicante to Murcia, the train leaves in the morning at 10:57 and offers a service to Alicante at 19:53. That is, the day will be more useful for those who travel from Murcia to Alicante and return on the same day, since there is only one train available between both cities. With transport doubts. The approval from the CNMC comes after Transport has tried to stop the process or, at least, delay it as much as possible. And the Ministry asked the organization for an economic report on the impact on Renfe’s public services. That is why the CNMC highlights in its statement that they do not observe an impact on it. What is certain is that Renfe now faces new complications in a corridor that is on the rise. They point out in The Economist that the corridor between Madrid and Alicante registered its historical passenger record in the last quarter analyzed, adding 1.29 million travelers between July and September. Now, travel between Madrid and Murcia, after passing through Alicante, has more offers than ever. a trend. Although in this case the room for maneuver is much less, it is expected that the average prices between both cities will decrease slightly. With Ouigo offering trips for nine euros between Murcia and Alicante and, above all, saving 10 minutes of travel in a stretch of less than an hour, there are not many reasons to go for more expensive options. It is a maxim that has followed Ouigo in all the corridors where he has put up a fight against Renfe. For very little, where they compete Ouigo always has the cheapest ticket price and has managed to reduce them drastically in the first months of competition. Although with time It is something that is softening and tending towards stabilitythe first step is always to lower prices. Photo | Eric Salard and Joana Hall In Xataka | Renfe is selling its AVLO for 7 euros in Andalusia: it is the new battlefield in the price war against Ouigo and Iryo

30 years ago a young Chinese man set up an ice cream stand. Now he leads an emporium with more stores than McDonald’s

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It’s hard to believe in a world dominated by big brands and multinationals, but there is a hospitality chain with more stores than McDonald’s and Starbucks that you’ve probably never heard of. His name is Mixue (Mìxuě Bīngchéng) was founded in the late 90s by a university student from Zhenghou, China, and today it is considered the largest food and beverage chain in the world. This is how it is recognized, for example, by the magazine TIMEwhich has included it in your listing of the 100 most influential companies of 2025. It is estimated that it has more than 46,000 stores spread throughout Asia, Australia, the Middle East and South America, a vast network of stores offering a menu based on ice creams, smoothies, coffees, traditional teas and bubble teas. Bigger than McDonald’s? Yes, if we talk about the number of establishments. The benefits already they are something else. While McDonald’s boasts of having more than 43,000 restaurants spread across more than a hundred countries and Starbucks managed 40,576 stores At the end of the first quarter of fiscal year 2025, Mixue surpasses (and quite comfortably) both figures. A few months ago the magazine TIME assured that the chain has more than 45,000 spread mainly throughout mainland China, although it also operates in other regions. Do you have so many stores? Yeah. Fortune calculate which exceeds 46,000 points of sale throughout Asia, Austria, the Middle East and South America. Other sources speak of more storesraising the total network to 53,000 points selling. Beyond these dancing numbers, one thing is clear: Mixue is normally considered the food and beverage chain with a greater deployment of establishments in the world. In addition, its branch network continues to expand to good If in the West its brand is less known to us than McDonald’s or Starbucks, it is because (despite the international jump that has given in recent years) most of the Mixue stores they remain focused in China. The firm also has another handicap that helps understand its global expansion: while in the case of Starbucks more than 50% of the stores are in the hands of the company itself, in Mixue practically all They operate through franchises. What is your story? Mixue’s is the typical story of improvement and accelerated growth that gives shine to the classes of coaching business. The father of the company is Zhang Hongchao, who laid its foundation almost 30 years ago from scratch. Your story starts in 1997in Zhengzhou, when Zhang, then a university student, managed to get his grandmother to lend him 3,000 yuan ($420) to set up a small slushie and soft drink stand. Despite the challenges that were encountered along the way (and some other business failure), Zhang moved forward, managed to adapt to the changes in Zhenghou, reinvested in machinery and found the key to creating a million-dollar business. Sam Tang account that his first success came in 2006, when he launched ice creams for one yuan. In 2014, its brand already had 1,000 stores. In 2020 there were 10,000. And how has it succeeded? The big question. Mixue’s business model has several clear characteristics. The first, its commercial approach. The chain basically sells ice cream. soft servesmoothies, tea drinks and bubble teasalthough in your menu coffee and Fortune assures which in the future plans to expand its offering with beer. The other great features of your menu are the affordable priceswith ice creams for less than one euro. Other peculiarities of the company are its commitment to dominate the supply chainits commitment to a clearly identifiable brand thanks to symbols such as its mascot (Snow King) and, above all, an expansion through franchises. In a report from a few months ago the company itself recognizes that almost all of its stores (99%) are opened and operate through franchises. Mixue is responsible for supervising businesses, choosing locations, decoration and assessing the capacity of the staff. For her, the business is not so much in the fee that those stores then pay as in the equipment, merchandise and packaging that she sells to them. And the future? It doesn’t look bad. In spring the company went public in Hong Kong and managed to raise nearly 450 million of dollars, starring in one of its best premieres of the first half of 2025. The company seems willing also to get into the powerful (and disputed) US market. According to precise Fortuneduring the first half of the year the company reached a revenue volume of 2,000 million dollars (40% more than in 2024) with profits of 370 million. Despite its humble origins, its founder and his brother now manage a fortune of billions of dollars. Images | Choo Yut Shing (Flickr) 1 and 2 and Jeremy Thompson (Flickr) In Xataka | One of the biggest wine critics is French and has toured China. There is no good news for French wine

Only one game has dared to stand up to ‘Silksong’ and go on sale the same day. The result has been apocalyptic

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Among all the phenomena that have surrounded the very expected ‘Hollow Knight: Silksong‘, without a doubt, one of the most peculiar has been the delay of video games that had planned their departure on September 4. However, some irreducible competitor has remained firm before the media avalanche that knew that he was going to guide their looks exclusively to Team Cherry game. The result has been as predictable as unfair. We are used to seeing it with AAA games. When a mastodon arrives from a franchise like ‘Call of Duty’ or ‘Assassin’s Creed’, they leave a plot on the calendar: nobody wants to leave in the immediately previous or later weeks. In fact, we are already talking about seeing a phenomenon comparable to ‘GTA VI‘… and that there are still months to arrive. What is strange is to see it around An indie of 20 euros: But in this case it is not a matter of price, but of media attention. After years waiting, all its competitors knew that the news and attention of the players was going to orbit exclusively around ‘Silksong’. There is no space for others. Some games that delayed its launch. These are some of the most striking, in a phenomenon that in different forums has been known as “being silksonado”: Aeterna Lucis: It has been delayed a whole year, from September from 2025 to 2026, indicating that they will take the opportunity to polish the game. Demonschool: From September 3 to November 19, and expressly cite the launch of ‘Silksong’ as a reason. Cloverpit: From the beginning of September they go to September 26. And many more: Baby Steps, Faeland, Megabonk, Moors Protocol, Comfy Girl either Little Witch in The Woods and others have postponed their original launch date weeks or months. An exception. But there is a game that has decided to remain firm and not retire. This is another Metroidvania, such as ‘Silksong’ itself, and that comes from the hand of a video game classic, Atari. This is ‘Adventure of Samsara’, and he paid his daring expensive: while Team Cherry’s game beat records of concurrent, ‘Adventure of Samsara’ had a peak of peak Twelve simultaneous in Steam. Maybe buyers were busy with other things (playing ‘Silksong’, for example), but the equivalences of concurrent-sales players do not usually fail. Possibly Atari did not reach amounts of three figures in sales. It’s not fair. ‘Adventure of Samsara ‘is a very resulton game: it has absolutely delicious animations and a Pixel art Very worked, with that microscopic style that gives him a peculiar personality. The design of the bosses is excellent and although it does not invent anything in their development, pure coming and going by labyrinthine maps in search of improvements that allow us Shooter 2D in some action areas. A non -revolutionary game, but very defensible. Something happens with Samsara. In any case, the little attention that Atari herself has to her game is strange (which in 2021 appointed a new CEO But he has not done any relevant movement): he announced the game three months ago, he has not worried about giving him visibility in the press … Maybe they thought not to follow the current of the other games would it be promoted? It can, but … there has been no promotion. A true suicide against the colossus that has devoured all our attention in the last week. Header | Atari In Xataka | This cleaning products brand has launched the perfect promotion: a free horror survival to clean Moho Demoniaco

His name is Jules and seeks to stand up for OpenAi

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Google qualifies it as an “asynchronous programming agent”, but it is much easier to define Jules as what it is: an AI system that helps you program more and better. But it is also something else. War of “Vibe Coding “. Cursor or Windsurf have become banners of a new fever for the program assisted by AI. That of “Vibe Coding” in which you talk to do the job or ask you to self-refle the code based on pressing the tab repeatedly (“Tab-Tab-Tab”). OpenAi in fact just Buy Windsurf for 3,000 million dollarsand the reason is evident: to conquer the developer community to use their programming tool with AI and not another. And right is where Jules enters. The machines that scheduled for us. Jules was presented in December on Google Labs preliminary with one objective: not to offer only a co -pilot to program or a code self -completed tool, but an autonomous agent who reads the code, understands what he intends to do and starts working to solve the problem. Jules “sneaks up” in your repository. As his rivals, one of Jules’s keys is that he is able to integrate (“sneak”) in your code repository to be able to analyze it and help you with your project. Clona all the code in a virtual machine on Google Cloud, studies that code to understand it and from there you can perform various tasks. For example: Design execution tests Create new features Provide audio -shaped changes Correct errors Update dependencies versions An assistant in the background. Jules does all this while you focus on any other task, and when he ends up “thinking” what he has to do and presents the registration of changes (diff) made. Your code is yours. As explained in Google, Jules is private by default. Not only that: Google’s model will not make use of that code as data for your delivery, and all the data you use are kept isolated in that execution environment that is created when using this powerful tool. Integrated with github. Another of Jules’s key elements is that it works totally transparent with Github, the par excellence code repositories. You will not have to install anything extra, which will make the workflow theoretically perfect. Public beta. Google stressed that Jules is now available for all United States users in the URL Jules.google. That will allow anyone to try it for free (and without limits as long as the use is not exaggerated) during this preliminary phase of development and deployment. They are good news for developers who want to try it, including those who do not live in the United States, who can do so with the traditional solution: use a VPN to “simulate” that they are in the US and then connect to that website. In Xataka | Openai has just launched his new programming agent. The interesting thing is what you can do when nobody looks

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