Mercadona has grown so much in Spain that for the US it is no longer just a supermarket chain: it is a “cultural phenomenon”

The US Government has noticed a growing “cultural phenomenon” in Spain, one especially interesting for its exporting companies and which comes accompanied by millionaire turnover figures. What phenomenon is that? Mercadona. Literally. In your report Retail Foods Annualthe US Department of Agriculture dedicates special attention to Juan Roig’s company and slips that its weight in … Read more

With half of Europe debating recovering the military, in Spain there is a phenomenon that is gaining strength: military camps for young people

Moncloa has said it clearly: (at least today) there is no question of following in the footsteps of other neighboring nations, like germanyand recover military service. Not even on a voluntary basis. That does not mean that in Spain there is a type of initiative that is gaining strength: youth camps that emulate (in part) … Read more

The chaos of streaming is causing a phenomenon that we thought was in recession: downloads are increasing

The market fragmentationhe price increase of subscriptions and a user experience increasingly less friendly are the main factors pointing to an uptick in unauthorized downloads. Since Netflix began raising rates and banning shared accounts, customers have raised the threat of a return to downloading. Now, for the first time in years, the numbers seem to … Read more

The strangest phenomenon of every summer is also an industry of 500 million euros: the “Mermaiding”

The fever for ‘La Sernita’ that you lived in your childhood is nothing compared to the movement known as Mermaiding: a swimming style inspired by sirens and tritones and that is already trend, and it could almost be said that Lifestyle. Conventions, courses, exhibitions … There are people who live very happy without the lower … Read more

Surely you don’t know who Sofia Surfers, Fabiana, Álvaro Suárez and Pablo Vera are. But they are the viral summer phenomenon

The summer of 2025 is marked by a New type of gossip that is born, grows and expands mainly in Tiktok. Unlike traditional gossip in magazines, television or pink press, this time the epicenter is in networks, created, disseminated and amplified by the users who use the social network: generation Z and millennials. Sofía Surfers, … Read more

In León there are small villages that are finding a peculiar phenomenon: thousands of “ghost tourists”

In the world there is good and bad touristsrespectful tourists and disrespectfulclean and others capable of converting places such as Everest either The Fuji In authentic stercolera, but much less common is what some peoples of the province of León are living. His municipalities are finding a kind of “Ghost Tourism”a drip of thousands and … Read more

In South Korea there is a curious phenomenon that keeps economists and fans of the K-Pop in suspense: the return of BTS

For a time BTS’s careerone of the most popular K-Pop bands on the planet (if not the most popular), seemed unstoppable. Their sales added millionslike his Fans legions Inside and outside South Korea or its fame in the music industry, which soon extended to the Anglopartla market. The Septeto broke barriers, crowned in the Billboard … Read more

We have been talking about the ‘Miracle Inditex’ for years to explain its growth. That phenomenon is coming to an end

Inditex has just confirmed what many feared: it is no longer the unstoppable growth machine we knew and faces a more mature stage, without the double digit that until very recently was the custom. Why is it important. The first quarter marks a turning point in the history of the Galician giant. Sales grow just … Read more

The phenomenon of the year in Tiktok Spain is an influencer dressed in the nineteenth -century maiden mode

The phenomenon of Inés de Robles (better known as Inesdrobles) It is particular for very different reasons. On the one hand, it is a fashionable Tiktaker who, however, remains faithful to a style that cannot even be described as Vintagebut hugs the rancid and little strident as a sign of identity. Second, those who have … Read more

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