videos

Generation Z is uploading videos of their work routines to TikTok and Instagram, and it is already a phenomenon

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If we have learned anything from social networks, it is that everything can be contained, including boring office work. After all there are people hooked on toilet cleaning videosso it’s not that strange. Worktok. It’s how these creators, most of them very young, tag the content they publish about their work. Browsing the hashtag we found mostly humorous gags about work life, but digging a little deeper we found all kinds of videos. There are those who tell their routine, those who use it as a space to vent to complain about their bosses and even those who broadcast his dismissal live. There is a subcategory within this trend and it is the ‘Quittok’, that is, young people who tell why they want to resign from their jobs. Some they even record themselves doing it. Viral. It is not an anecdotal phenomenon, the hashtag #worktok It has already accumulated almost 300,000 publications and the total views amount to 1.8 billion. What has led so many people to share details about their work life? The label began to become popular in 2020 during the pandemic. At a time when teleworking was imposed throughout the world, many people began to share their daily lives on TikTok and that also included work. Why is it important. In statements to the BBCAccording to Sara McCorquodale, head of an influencer firm in the United Kingdom, the fact that it has been maintained over time responds to a need to create a community and seek validation online. It’s like looking for that “coffee machine moment” that for many young people does not exist either because they work remotely or because they do not have that connection with their office colleagues. A space of identity. According to McCorquodale, sharing with the world the day-to-day life of work – with its achievements and its dramas – is also a way of reaffirming one’s identity and taking control of the narrative. It is a way of saying that my work life belongs to me and I am going to narrate it as I want, not as the company dictates. It is also a symptom of a broader trend, that of a generation that prioritizes their mental health and well-being over promotions or working hard. They are the opposite of workaholics. Yes, but. Sharing certain company details or recording videos during working hours can cause problems. It’s what It happened to a paint store worker who started recording videos of how he mixed different colors of paint. The company saw the videos and fired him for recording during work hours and using store materials. Primark also fired an employee in the United Kingdom for having recorded TikToks. It doesn’t seem like ‘worktok’ is going to disappear, so both companies and employees will have to adapt and navigate without crossing boundaries. In Xataka | A generation totally disconnected from their work: 80% of “genzers” want to change jobs Image | Vitaly Gariev in Unsplash

The best alternatives to Sora to create videos with artificial intelligence

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Now that OpenAI has decided to close Sorathe door opens to find alternatives to create videos with AI Let them try to live up to it. It is not easy, because models like Sora 2 They were offering amazing results. We are going to offer you a list with the best 7 alternatives to Soraso you can still use artificial intelligence to create small clips. It will be a combination of popular alternatives and others that offer amazing AI engines. We will tell you the prices of their payment plans and if they have any free ones. Google I Spy Let’s start with the most popular alternativewhich is the Google DeepMind video generation. Together with Sora, it had been fighting for leadership in cinematographic quality, and Google is investing a lot to be able to maintain a good pace in the development of new versions of I see. To be able to access Google video creation you will have to use the AI ​​payment plans. These start with the 7.99 euros per month of the Google AI Plus for limited access to the Veo 3.1 Fast model, and followed by the 21.99 euros per month of the Google AI Studio for greater access to the full model. Of course, it is very easy to use because it is integrated into Gemini, and also into the Flow tool. Kling Although he is not usually talked about much, Kling is right now one of the strongest alternatives for create videos from text or images. It is one of the most balanced alternatives, with a good capacity to generate videos with realistic humans and quite natural movements. Kling is also quite affordable. It has a free plan that gives you several monthly credits to be able to do tests, and its standard plan starts at only $6.99 per month, with FullHD videos, and other options such as image creation or scaling. runway Runway had been there for more than a year rubbing shoulders with Sora with key improvements to visual coherence and motion realism. That consistency is maintained in both characters and environments between different scenes, and offers cinematic controls with precise camera movements, as well as advanced editing tools. It has a free demo plan with only 125 unique credits that are not recharged. Then, the price of their payment plans starts at $15 per month for 625 monthly credits and $35 per month for 2,250 credits, which can be used for both videos and creating images. freepik Freepik is a Spanish company that allows you to create images, video and audio with artificial intelligence, which includes the best third-party models to be able to generate them. In each creation you can choose the model to use, and you can even train an AI to create styles, characters and products. Freepik plans start at 8 euros per month with 8,000 credits per month, or 16 per month for 20,000 credits. Then, its most ambitious plan costs 36 euros per month, although in it you can use the best image creation models without limits or credit consumption. Prices go down with annual plans. Seedance Seedance has started the year strongly, being the greatest brutality we have seen in video generation by AI in a long time with the arrival of its model Seedance 2.0. It is simply at the top of its game today, with a multimodal approach that allows combine images, videos, audio and text at the same time when giving the prompt to generate the video. The own consumer platform where you can officially use Seedance is Capcut’s Dreamina, and has a free plan which offers about 225 daily credits for all the utilities of its platform. This gives you 2 or 3 videos a day. Then, you have plans of 14, 20 and 40 euros per month. pika Pika is a pretty fun alternative, specialized in creating content for social networks. It has curious options such as the creative transformation of elements, visual effects or transitions between keyframes. All this in an environment with a small learning curve. This AI has a free plan with watermarks and just 80 credits per month. Then, you have $10, $35, and $95/month plans, all with more credits and faster generations. Grok Grok is also making a meteoric space for itself in the sector, especially encouraged by the creation of video without blocks and less censorship. Supports the creation of videos using text, images or video, creating short clips. The big problem is that Grok only allows you to create videos with its paid plan. It has a free plan, but this only allows you to create images. If you want to create videos you will have to go to your $30 a month plan. In Xataka Basics | The best applications to have local artificial intelligence on your mobile or PC, without needing a connection and with greater privacy

How to link Apple Music or Spotify to TikTok to save the music you discover in the social network’s videos there

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Let’s tell you how to link Apple Music or Spotify to TikTokand thus be able to save the music you find in the videos in your music library. When you do this, the service you choose will become the one TikTok uses by default. The operation is simple. Once you have linked them, when you are watching TikTok and a video with a song appears, an indicator will appear that tells you what the topic is. Then, by clicking on the name you can open it directly in your music streaming application. Link Apple Music or Spotify to TikTok The first thing you have to do is enter TikTok and click on the options button to open the side tab. When you do it, click on the option Settings and privacy to enter the social network settings. Once you are in the TikTok settings, go to the section Content and screen. in here, click on the section Music that will appear to you. Within the Music section, click on the option Link within the option of Add to music app. You will go to a screen where you will be able choose the default music app to add songs from TikTok. Here, you can click on one of them, the one you use. When you choose one of the options, you will go to the application or website of this music service, and you will be able to accept that you connect to TikTok and both services are linked. TikTok will be able to see data from your account and perform actions for you, such as adding songs. Add TikTok music to Spotify Once you have linked a streaming service, simply browse as normal. When there is a song in a TikTok video, you will see that there is an indicator of the topic it containsand you can click on it. You can also click on the round icon at the bottom right. When you click on the song nameyou will go to a screen where you can have your information, the publications that use it, and options to use it yourself or save it to favorites. Here, you will also have a button to add it to Spotify or Apple Musicdepending on which one you have chosen. This will add the song to your playlist of songs you like on Apple Music or Spotify, the one created when you “Like” any of the songs. In Xataka Basics | Alternatives to TikTok: the main social video networks to go to if you are thinking of changing

We already have fake GTA VI videos circulating on the internet and made with AI. The implications are more serious than it seems

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The strange thing is not that it happened. The strange thing is that it hasn’t happened before: the news that we would have to wait a full year (and not the few months that were planned) to enjoy ‘GTA VI‘ fell like a bucket of cold water on the fans. And after all the pertinent guesses, came the inevitable string of fake trailers made with AI. Despair. The desire for the most anticipated game in recent years has resulted in fake trailers, a subgenre that has always existed, but since the appearance of AI is reaching spectacular levels of verisimilitude. The channel specialized in this type of content Teaser Universe published a fake “final trailer” for the game that It already exceeds 600,000 viewsand which was followed by an additional one that had less impact. With the complicity of Google. As Kotaku tells itthe merit of the scope is not only the verisimilitude of the video (a trained eye can detect that That trailer for ‘Avengers: Doomsday’ is fakebut with digital video game content and animated images things get complicated), but from Google. The search engine spread the video as if it were official Rockstar Games content, although everything was done with AI, as its own creator recognized. In this way (remember that we are not just talking about the Google search engine, but about YouTube’s own algorithm, which also recommends it), what should be an anecdote becomes a viral phenomenon… and disinformative. Made to confuse. As much as the video includes in its description that it is made with AI, there are other elements of it that are somewhat more confusing. For example, the title “Grand Theft Auto VI – Final Trailer (2026) Rockstar Games”, a name calculated to be confused with official material. He timing It was also intentionally confusing: the video circulated just after the announcement of the postponement of ‘GTA VI’ until November 2026, a time when players were willing to consume any content linked to ‘GTA’, although in places such as the comments of the video itself The anger at the deception was evident. The false button of the twerk. It is just one more example of how easy it is to manipulate algorithms and search engines using AI, and not the first related to ‘GTA VI’. This summer, YouTuber Jeffrey Phillips launched a deliberate disinformation campaign publishing on Reddit and TikTok that the Rockstar game would incorporate a button to do twerking. Phillips even created a fraudulent subreddit, r/TrueFactsOnlyz, whose description would theoretically help the AI ​​with its search summaries. The result exceeded his expectations: Google AI Overview ended up literally quoting the Reddit comments that the Youtuber himself had writtenand referred to these comments as if they were speculations from real players. When someone asked him for proof on Reddit, he responded that Rockstar had called him personally. It was enough for Google’s AI, and it became clear that Google prioritizes content from Reddit without bothering to give it human oversight, allowing malicious lies like this (even if it was an experiment) to contaminate searches. A systemic problem. All these cases linked to ‘GTA VI’ are not isolated anomalies, but symptoms of a structural failure on YouTube. Mozilla published in 2021 an investigation which revealed data that 71% of the problematic videos reported by volunteers had been directly suggested to them by the recommendation algorithm, not actively searched for. And because of these suggestions, these questionable content recorded 70% more daily views than other videos. The proliferation of the so-called massive content generated by artificial intelligence aggravates the problem. have been identified channels that have accumulated almost 500 million views using AI tools exclusively. NBCNews uncovered a network of channels spreading hoaxes about famous African Americans with deepfakessome of them commercial ads that generated income for both the creators and YouTube. That is to say, as Jonathan Albright commented on Mediumthe technological paradox is in sight: YouTube is capable of instantly detecting songs protected by copyrightbut it does not identify texts from journalistic articles read with synthetic voices or images extracted from other websites. A real chaos. In Xataka | I have tried Gemini Dynamic View: here begins the era of visual and interactive AI that you will not want to stop using

How to summarize videos with artificial intelligence to know what they say without having to see them

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Let’s tell you how to summarize videos using AIso that you can know what is said in them without having to see them. Because sometimes you may be looking for a tutorial, a guide, a recipe or just information, but you don’t feel like watching a 40-minute YouTube video. This is something you can do very easily using artificial intelligence. Of course, you will be able to do it with Geminibut ChatGPT does not allow it to be done. The positive part is that you can do it with the free version of Google AI without problems. Summarize online videos First of all, with Gemini you will be able summarize videos that are on online platformssuch as YouTube or Dailymotion. Of course, you will not be able to do it on others like those on social networks like Instagram. But for YouTube and the like it works. The prompt you can use is the following: “I want you to give me a summary of the content of the video in the link. Make the summary schematically using points or bulletpoints. (Link).” In this prompt that we have used, the request to make bulletpoints is optional. However, if you decide to use it in its entirety, you will have a summary that is not so textual, but rather schematic, point by point. This will make the content easier and faster to understand. Summarize videos by uploading files Gemini also allows you to summarize the videos you attach to the prompt with a file. For this, you must add the video filesomething you can do by choosing to upload the file or linking to it from Google Drive. The prompt you can use is the following: “I want you to give me a summary of the content of the video that I attached. Make the summary schematically using points or bulletpoints.” Come on, what you can use the same promptbut with the difference that instead of adding the link to the video, you have to attach it to the message. Thus, Gemini will analyze the content of the video you have sent and give you a point-by-point summary. Ask questions about the video content You can also ask you questions related to the content of the video. Thus, instead of a summary you can ask a specific point or the precise question you have and want to solve. The prompt you can use is the following: “I want you to look for the information in the video I attached, and tell me (question) (link).” In this way, the question you ask will not be answered based on general information on the Internet, but in what is said in the video about it. It is quite useful to extract more precise information. In Xataka Basics | The best prompts to save hours of work and do your tasks with ChatGPT, Gemini, Copilot or other artificial intelligence

If you don’t want to delete photos, videos or files, these cloud storage services can give you extra space

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Horror: you go to take a photo and discover that your mobile phone already has the storage full. There is always the option of deleting applications or files from it, but we don’t always want to get rid of information from our phone. The best solution is to opt for a cloud storage service: They are safe and there are some with very interesting extras. For this reason, we are going to talk to you about some options that may fit you if you are looking for one of these storages. pCloud The first option we bring you is pCloudone that may not be as popular as others on this list, but that works very well. It is a service that we can use on both MacOS, Windows and Linux as well as on mobile phones. In fact, its app allows you to automatically synchronize images or videos to upload them without doing anything else. It also allows you to make backup copies with pCloud and it even has a new photo editor included in all its plans. Another very interesting point about pCloud is the enormous variety of plans and modalities that we have available. The most economical way to get this service is its Premium subscription, which gives 500 GB storage for alone 4.99 euros per month. We can opt, if we prefer, for annual modalities or even for ones that are for life, more economical in the long run. pCloud monthly subscription The price could vary. We earn commission from these links Google Drive Almost all of us, for one reason or another, have a Google account. That is already an argument in favor of us using Google Drivethis company’s cloud storage service. It is a service that is characterized by being secure and very convenient to use, regardless of whether we want to store photos or videos. In addition, it is also perfect if we are looking to have collaborative documents. For free, we have 15 GB that we can use however we want. It is a small figure if we are photography lovers or we usually record video in 4K resolution, so we can get one of their payment plans. In that case, we can have 100 GB storage by 0.49 euros per month (for three months, then it costs 1.99 euros per month). The price could vary. We earn commission from these links Dropbox When looking for cloud storage, it’s impossible not to consider Dropbox. Depending on the plan we choose from all the ones it has, it allows you to restore deleted files (up to 1 year for its Advanced plan). Furthermore, its interface is very fast and easy to use, also allowing you to transfer files up to 100 GB. This service also allows you to choose whether you want annual or monthly billing. Focusing on its prices, the cheapest thing we can hire Dropbox is for 11.99 euros per month. In exchange, we will have 2 TB of storagea figure that is not bad at all. There are also modalities that allow you to share the subscription with other users. The price could vary. We earn commission from these links OneDrive If, in addition to sending photos or videos with your mobile phone, you plan to use the cloud with a Windows PC, OneDrive may interest you. One of its best features is being able to access your files from the same Explorer of this operating system. Besides, integrates with Microsoft 365 to be able to collaboratively edit Word, Excel or PowerPoint documents in real time. This service has a free option, one that only offers 5 GB of cloud storage. If we want more, we have your Microsoft 365 Basic plan available for 20 euros a year, thanks to which we will have 100 GB storage. It is a good option that is also available for iOS and Android. The price could vary. We earn commission from these links iCloud If we have one or more Apple devices at home, then we may be interested in having iCloud with us (although we can also use it with other operating systems). It is a very interesting platform that stands out for offering a simple, minimalist and very intuitive user experience. In addition, it allows you to store backup copies of Apple devices. For free, we only have 5 GB of storage. If we want more, then we should upgrade to one of the iCloud+ plans. The cheapest version that this platform has comes out for 0.99 euros per month and offers in exchange 50GB storage. If we want more, we have two others that offer 200 GB and 2 TB, respectively. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Etienne Girardet on UnsplashpCloud, Dropbox, iCloud, Google Drive, OneDrive In Xataka | How I organize my life in the “cloud”: the platforms and organization methods used by Xataka editors In Xataka | Google One, Dropbox, OneDrive, iCloud and all the options, face to face

Ghibli and more Japanese studios demand that OpenAI stop using their works. The reason: the Sora 2 videos

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In Japan they seem to be tired of images generated with artificial intelligence that resemble, perhaps too much, the mythical works of Japanese origin. We are referring, of course, to images and videos created with AI that seek to reimagine any photo, person or character with “Ghibli style” or similar. An anti-piracy organization in Japan has demanded that OpenAI cease what they claim is a copyright violation. Japan studies against AI. CODA is a Japanese anti-piracy organization that includes companies such as Studio GhibliToei Animation, Bandai, Toho and Square Enix. The organization has published a letter demanding OpenAI stop using its members’ original content to train Sora 2, the OpenAI tool responsible for generating realistic videos with artificial intelligence. Some of Studio Ghibli’s most legendary films. (Images: Studio Ghibli) In your letterCODA (whose acronym stands for Overseas Content Distribution Association) claims to have confirmed that “a large portion of the content produced by Sora closely resembles Japanese content or images.” This, according to the organization, would be the result of having used copyrighted content to train artificial intelligence. In Xataka OpenAI has just made a move after its separation of assets with Microsoft: it has signed an agreement with Amazon for $38 billion What Japanese studies ask for. CODA’s demands are clear: that OpenAI not use its members’ content to train its artificial intelligence model. And also, that OpenAI respond to the demands and complaints of the companies that are part of the Japanese organization about the Sora 2 videos. {“videoId”:”x9hhg44″,”autoplay”:true,”title”:”The TRUTH of AI – This is how ChatGPT 4, DALL-E or MIDJOURNEY works 🤖 🧠 ARTIFICIAL INTELLIGENCE”, “tag”:”webedia-prod”, “duration”:”1173″} The government also pressures. In mid-October the Japanese government already had spoken against OpenAI’s use of copyrighted content to train its artificial intelligence. Minoru Kiuchi, Japanese minister responsible for intellectual property strategy in the country, asked OpenAI not to violate the copyrights of Japanese intellectual properties. According to Minister Kiuchi, manga and anime are “irreplaceable treasures” that Japan offers the world. 2025, the year of “Ghibli-style” images. Last March OpenAI enabled the image generation based on GPT-4oand quickly “Ghibli-style” or “anime-style” images became extremely popular. However, the claims of CODA and its members, in addition to the Japanese government’s request, are especially directed at Sora 2 and its video generation capabilities. In Xataka OpenAI has turned ChatGPT into mainstream AI. In the business world the game is being won by its great rival Although the results are far from perfect, social networks have been filled with these types of unofficial videos made with AI, which for companies such as Bandai Namco, NHK, Wowow, Aniplex and many others represents a violation of their copyright. At the time of publishing this article, OpenAI has not yet responded to the Japanese studios’ request. Cover image | OpenAI / Image created with artificial intelligence In Xataka | The “AI slop” turned into art. A Chinese creator is copying the absurd aesthetics of generative AI, and it’s hilarious In Xataka | OpenAI knows that ChatGPT is causing serious mental health problems for some users. And he is already “correcting” it (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news Ghibli and more Japanese studios demand that OpenAI stop using their works. The reason: the Sora 2 videos was originally published in Xataka by Eduardo Marin .

false videos of yourself being the protagonist

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Openai has just discovered the formula of definitive addiction. It is not just about watching videos of people like you (that trick was already dominated by Tiktok), it is about seeing yourself being the protagonist of each clip. Cameos, the new function of Sora 2converts the experience of passive consumption into something tremendously narcissistic: a Feed infinite where tU face appears constantly doing things you never did, in places where you were neverliving lives that you never lived. Mechanics is simple: You record your face once. You verify your identity. And from there any friend to who describes can insert you into their creations. The result is a social validation laboratory where the ‘digital self’ eclipses the ‘real I’. Adolescents, already vulnerable to identity distortion produced existing in parallel realities more attractive than yours. The precedent is there: when Openai launched the Ghibli style filters, Millions of users flooded the networks with animated versions of themselves. It was a moment of collective, but ephemeral euphoria. Sora 2 It does not offer a moment but an ecosystem. A place where the content is not exhausted because the content is you, Infinitely remezable, eternally protagonist. The difference between seeing others and seeing yourself is abysmal and that is why the Instagram walls were full of photos made with the rear camera and now of photos made with the front camera. Permanent self -promotion. Tiktok hackea the reward circuit showing you similar people, Sora 2 short circuits: Each video is an improved mirror. OpenAI has built parental controls, water marks, permissions revocation systems. Everything is designed to mitigate obvious risks. But real risk is not punctual use, it is The normalization of living in a reality manufactured Where your digital version is always more interesting than your real version. It is technology that understands too well how we work, what are the weak points of our psyche in this era. And that understanding is more addictive than anything we have seen so far. In Xataka | Tiktok, Instagram and X dominated our lives, but now their users are escaping to chat with machines Outstanding image | OpenAI

Openai has just presented Sora 2 with own Tiktok -style app. This is outlined a new wave of viral videos

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You open the mobile and, in a few seconds, you see yourself inside a scene that did not exist a minute ago: you are the protagonist of a clip that seems really shot, with movements and rebounds that feel coherent. Mechanics has no mystery, you record a brief take to capture your voice and face, and the app “place” on stage. The striking thing is the feeling of control, you can chain planes and maintain the state of the world without anything falling. There begins the game of Sora 2. To understand what Sora 2 supposes to look back. The road opened in 2022, when Chatgpt He placed the generation of text at the center of the technological debate. That impulse gave way to image models and, in February 2024, to Sora’s first versiona prototype that already showed permanence of objects and some visual coherence. The competition soon react: Runway with his Gen-4 and other projects marked the pattern of a market in full boiling that now receives a new chapter. What’s new in Sora 2. Openai describes this model as a jump comparable to that in its day GPT-3.5 was for the text. The big difference is in physical loyalty: if a ball fails the hoop, bounces on the board instead of teleporting, a common error in previous systems. You can also maintain the status of a scene between plans and follow more complex instructions. In addition to video, it generates voices, effects and sound landscapes, which makes it a much more complete video-audio tool. The app: Cameos, Remix and Feed. Together with the model An application arrives Designed to use it social code. After a rapid face and voice verification, the user can be inserted as cameo in any scene and share the result with their contacts. The app allows you to remix videos of others and navigate a Feed which adjusts to preferences through natural language. Openai ensures that the experience is designed to encourage joint creation, not passive consumption, and that it opens under invitation in iOS. Welfare and security: controls and limits. The company led by Sam Altman He insists that his application does not seek to catch the user in an infinite scroll. It is designed to prioritize known people and encourage creation more than consumption. Base restrictions are applied for adolescents, as a limited number of generations and stricter permits in cameos. To this are added parental controls from chatgpt and the possibility of revoking any use of your image. There will also be human moderators for cases of harassment. Is it free? As we say, the application of Sora 2 gradually opens in iOS, with an initial deployment in the United States and Canada. Openai promises to extend it to more countries, although for now it is not available in Spain. Access requires invitation and can also be requested from the Sora.com website. The service starts free of charge, with use limits that depend on “the computing capacity.” In addition, the subscribers of Chatgpt Pro, the 200 dollars per monthThey have access to a Sora 2 version with higher quality, and the company plans to enable the model via API. Some failures remain. Among the spread examples appear anime fighting, explorers that shout under a snowbird or acrobatics that respect rigidity and flotation. The model manages to give the impression that the failures belong to the character himself, not to the algorithm. It also allows you to insert a real person into a scene with recognizable voice and appearance. Even so, Openai admits that errors abound and that general coherence is far from perfect, although it considers that the progress with respect to Sora 1 is evident. Sora 2 raises a scenario in which videos cease to be just a consumer product and become a shared game space. The key is in that ability to turn anyone into the protagonist of a clip ready to circulate. It may be a fashion of short duration or inaugurate a more participatory creativity stage. What seems clear is that Openai has returned to place the focus on the daily user, with a proposal designed to trigger waves of viral content. Images | OpenAI In Xataka | Chatgpt is already able to buy things for you: OpenAi has just launched a missile to the Amazon flotation line

Instagram and Tiktok advertising has become short videos of people talking to a microphone. There is a reason: clippers

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You enter Tiktok and Instagram and you start seeing ads that (no longer) surprisingly have a great similarity to each other despite promoting a very different product: a startup, a podcast, an application or an event. The key, as the Wall Street Journalis the way to viralize content that these platforms have, which has resulted in the emergence of a figure to earn money working online, Clippers. Mom, I want to be older clipper. The Clippers They are editors who take the long contents of platforms such as YouTube, Twitch or Spotify and make them short viralizable content in Tiktok, Instagram Reels and YouTube shorts at the request (or not) of its creators. They also do the same with promotional videos of companies that want to increase the visibility of a specific product. Getting an attractive and effective video is not simple, but there is an ingredient that is almost always present, subtitles. There is Influencers farms and of clicksso there are also advertisements. You don’t have to have a big account. Nor generate videos to upload them to the corporate account of a client: companies pay in many cases because these editors upload videos to small accounts, but that also manage the contents thanks to FUncionation of algorithms. In addition, in the face of more advanced edition work, a clipper You can use online or free and powerful editing tools such as Capcut. There are even specialized platforms. WHOP is a platform for selling digital products and putting communities in contact. A kind of “app store for creators”. Before the rise of Tiktok, Shorts and Reels, the company identified that short clips were a bomb as viral advertising format, and created Whoop Clips, an ecosystem to contact brands and creators with Clippers. This activity is also promoted on websites such as Clipthis, YT Jobs or even In Reddit. There are also simple ads published as Tiktok videos. The explosion of these videos leads entrepreneurs as Pieter Levels (@levelsio) to offer video tools made with AI which generate subtitles using the Capcut subtitles API. In his day, Levels already said that All marketing around its apps and services would move to Tiktok After getting impressive results. Examples of 1x robot clips, Cluelly and the Smartphones nothing manufacturer The business model. According to the campaign, in whop between $ 0.50 and 5 dollars. He Wall Street Journal Speech reduces the maximum figure to about 2 dollars, dating examples such as Kanoah Cunningham, a former financial sector worker who now leads an eight team Clipperswith what generates monthly between $ 20,000 and $ 30,000 per month. Another case on the same line is that of Nathan Resnick, which pays $ 15,000 per month to about 50 clippers. Unlike what happens on platforms such as Fiver or Upwork, where a client pays an editor A fixed price for a final jobin whop there can be hundreds of Clippers making videos of the same ad and then upload it to small accounts. Only those who manage to obtain a considerable number of visits manage to make money. For others it will be lost time, so there is a strong incentive to optimize creations. The key to having a successful clip, according to Cunningham, is “building a story.” The numbers that explain the phenomenon. The brands, instead of paying an influencer for a video, manage to generate hundreds of clips and millions of low cost views. Roy Lee, founder of the Startup Cluely, states that “you are stupid if you are making a podcast of an hour and only public it in a channel.” His reasons to say it: 800,000 visits a day on Instagram and Tiktok. Max Peterson, who directs a clips market in Discord, directed a Tiktok campaign for the series’Adults‘which achieved 12 million visits in total. Peterson also says that a budget of $ 40,000, 1x technologies, the company after a Advanced humanoid robothe achieved 500 million total visits on the product on Tiktok. Yes, but. That the brands themselves want to see their video in hundreds of channels does not mean that Tiktok or Instagram will not mark it as stolen or copied content of others. So Clippers They have to work well how they cut their “creations” so that they do not eliminate their videos. Another problem of the practice of mass virality is that the veracity of the clips suffers at the will of the editor. According to Cunningham, it is often lie in the subtitles or a different meaning is given to the video looking for more visits. Image | EACH and Alpha film co In Xataka | A disturbing reality makes its way on social networks: we no longer use them to connect with friends

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