The Xbox CEO promised a big Xbox reset. That translates into 3,200 layoffs and five studios looking for a new home

Asha Sharma, the new CEO of Xbox, arrived with the ax ready and prepared to cut off heads and, after days of rumors about layoffs and closure of studieswe already have the conclusion. It was expected that this July 6 we would have news about the restructuring of Xbox, the so-called ‘reset’ of the divisionand the figure that draws attention is the 3,200 people who will lose their jobs. That is not, by any means, the end of the story because since Bloomberg It is pointing to two very hard months for employees, although also a positive note with regard to some of the most reputable studios that it had purchased in recent years. Asha Sharma and the great Xbox reset Jason Schreier is one of the most reliable journalists in the video game industry and, as he points out in Bloomberg, in an internal email from Asha Sharma to the members of the company, the CEO ensures that the business “it is not profitable”. Sharma comments that Xbox needs to be “restarted” because they are operating with margins three to ten times lower than comparable businesses. It is not the first time that Sharma alludes to the disastrous situation of Xbox because the company’s profit margin had fallen to 3% (not that they were losing 3%, but it had fallen, but they were still making money), and after all the motivational messages, the new Xbox commandments and changing the name of the division to XBOX with capital letters, the conclusion to reverse the situation is that drastic decisions had to be made. According to Schreier, and as has been filtered, Starting today, 1,600 jobs will be eliminatedwhile it will execute another 1,600 over the coming months. In total, 3,200 layoffs at Xbox alone while Microsoft is also cutting 3,200 positions in other sections away from Xbox. 6,400 people sounds outrageous, but it is just 3% of a workforce of 228,000 people. They are not definitive figures, since Microsoft ensures that They are still in the early stages of the journey. and that there will be more changes ahead in an exercise in austerity to bet on the only thing that seems to excite companies: artificial intelligence. But beyond eliminating so many jobs, the big question of what will happen to the studies was on the table. The state of Xbox studios In recent days there has been talk of several studios that could be closed, sold or “released” and at Xataka we have stayed away from those rumors, but now Schreier sheds a little light on the matter. It may seem like a consolation for fools, but Xbox seems like it won’t dismantle them. Ninja Theory (creators of ‘Hellblade’ and Undead Labs (‘State of Decay’) will be sold to unspecified buyers. The two studios will continue working for the moment on announced games (Senua’ and ‘State of Decay 3’). Double Fine (Psychonauts’) and Compulsion Games (‘South of Midnight’) will separate and become private studios again. Sharma assures that the two will retain their intellectual properties (thank goodness), but things look uncertain for Arkane Lyon. The studio is developing a ‘Blade’ game, but Microsoft is “reviewing possible strategic options to sell or spin off the studio). Why is things not clear with Arkane? Because French laws protect more than American ones and Microsoft is exploring the avenues it has. These five studies were never bestsellers, but They were purchased under the management of Phil Spencer to ‘fatten up’ the catalog of a recently presented Game Pass and Sharma now notes that “they created significant value, but they did not grow at the rate we expected.” The new CEO’s strategy, in fact, seems different from Phil’s. While under his command many (too many) studies were purchasedSharma points to smaller models of supporting independent creators, alluding to the fact that “it is neither possible nor desirable to own all the large independent studios.” The future of Xbox To finish, Sharma wants Xbox to reach one billion players daily to see a future in which Xbox is bigger, not smaller.” He assures that “this year we will invest as much in Xbox as ever, but with better focus, greater discipline and clarity, all in the service of making Xbox a place where everyone has a place.” At the moment, those who have no room are the 3,200 laid off now, which are added to the thousands laid off by Xbox in the last two years. And we will have to wait to see what happens inside ZeniMax, also owned by Xbox and where the developers of big franchises like ‘Wolfenstein’, ‘Fallout’ or ‘The Elder Scrolls’ are located. We will also have to wait and see what happens to studios that become independent because it is not exactly good news. Without the Microsoft umbrella, it may be difficult for those studios to keep all employees, so be cautious with the futures of Double Fine and Compulsion. In short, another sad day for the video game industry. In Xataka | Sony has told you why it stops selling games in physical format. The real reason, of course, is the same as always: money

what is the plan of one of the most powerful studios in the world

The 33% collapse in Ubisoft’s stock market after announcing in January 2026 the cancellation of six projects and the closure of several studios marks a turning point for one of the most emblematic publishers in the industry. With a valuation of 11,000 million euros in 2018, Its market value has fallen to just 606 millionwhile projecting operating losses of €1 billion for fiscal year 2026. Project massacre. The official list includes six games in development, including the remake of ‘Prince of Persia: The Sands of Time‘, a project that had gone through multiple studies and reboots. The leaks point to a greater drain: an ‘Assassin’s Creed’ set after the American Civil War was shelved due to political fears. They have also dropped a ‘Splinter Cell’ in early development, a sequel to ‘Star Wars Outlaws’ and the ‘Watch Dogs’ franchise, definitively buried after the failure of ‘Legion’. Added to these titles are seven delayed games. The most significant, according to industry speculation, would be ‘Assassin’s Creed IV: Resynced’, a remake of ‘Black Flag’ now scheduled for 2027. The financial impact amounts to 650 million euros in amortizations. How we got here. The last two years have been a string of setbacks for Ubi. ‘Skull and Bones’, after over a decade of development since 2013arrived in February 2024 with a cost between 200 and 850 million dollarswhich did not prevent a certainly lukewarm reception. Guillemot called it an “AAAA” game, but months later it barely had 400 simultaneous players on Steam. ‘Star Wars Outlaws’ sold less than a million copies40% below expectations. ‘XDefiant’, the shooter free-to-play, It was closed in December 2024 after only seven months on the market. Despite its 15 million players, it did not retain enough audience. The closure caused 277 layoffs. ‘Assassin’s Creed Shadows‘, the last game in the company’s quintessential saga, and still the main best-seller along with ‘Just Dance’, also had a complicated trajectory. suffered multiple delays since November 2024 and was involved in an unusual controversy for the franchise, around cultural inaccuracies and technical problems. And above all: more than 3,000 employees laid off from 2023a figure much more painful than any puncture in lists. Tencent had to inject $1.16 billion in 2025 to keep the company afloat. Debatable business decisions. Ubisoft has announced a strong commitment to “player-oriented” generative AIsuggesting that it will appear directly in the games. The measure has generated rejection in the community, increasingly sensitive to the use of AI for creative issues. As a cherry on top, Ubi has given the order to return to the office five days a week, which contrasts with trends in the sector and is another obstacle when it comes to retaining talent. Many employees consider these measures “hidden layoffs.” The houses. Ubi has reorganized its franchises into five “Creative Houses” with financial responsibility over specific genres, but has already raised doubts about its effectiveness. The appointment of Charlie Guillemot, son of the CEO, as co-CEO of Vantage Studios, the first of these houses, nepotism accusations reopen. From there they will be in charge of ‘Assassin’s Creed’, ‘Far Cry’ and ‘Rainbow Six Siege’. The second house will have ‘The Division’, ‘Ghost Recon’ and ‘Splinter Cell’. The third, ‘For Honor’, ‘The Crew’, ‘Riders Republic’, ‘Brawlhalla’ and ‘Skull & Bones’. The fourth, ‘Anno’, ‘Might & Magic’, ‘Rayman’, ‘Prince of Persia’ and ‘Beyond Good & Evil’. The fifth, ‘Just Dance’, ‘Idle Miner Tycoon’, ‘Ketchapp’, ‘Hungry Shark’, ‘Invincible: Guarding the Globe’, ‘Uno’ and the Hasbro games. The future for Ubisoft. The projects that have survived are few. ‘Assassin’s Creed’ has acquired existential overtones: it must work or the star franchise will be damaged. ‘The Division 3’ is the commitment to keep another important saga going. Four unannounced IPs are added, including ‘March of Giants’, acquired from Amazon, although all these massive cancellations have begun to raise doubts. Ubisoft has withdrawn its forecasts for 2026-2027recognizing that the situation is too volatile. Project cuts of an additional 200 million until March 2028, which implies more layoffs. Fixed costs should fall from 1,750 million in 2023 to 1,250 million in 2028. The results of February 2026 will determine if the plan is viable or if the company ends up absorbed by Tencent, fragmented or worse, on sale. The Guillemot family had considered purchase offers in 2024, and the deterioration means that option is back on the table. It only remains to be seen if Ubisoft, capable of creating iconic franchises, continues to retain some of what made it great. In Xataka | ‘Star Wars: Outlaws’ is one of Ubi’s most ambitious games, but some details keep it from a perfect ‘space GTA’

Ghibli and more Japanese studios demand that OpenAI stop using their works. The reason: the Sora 2 videos

In Japan they seem to be tired of images generated with artificial intelligence that resemble, perhaps too much, the mythical works of Japanese origin. We are referring, of course, to images and videos created with AI that seek to reimagine any photo, person or character with “Ghibli style” or similar. An anti-piracy organization in Japan has demanded that OpenAI cease what they claim is a copyright violation. Japan studies against AI. CODA is a Japanese anti-piracy organization that includes companies such as Studio GhibliToei Animation, Bandai, Toho and Square Enix. The organization has published a letter demanding OpenAI stop using its members’ original content to train Sora 2, the OpenAI tool responsible for generating realistic videos with artificial intelligence. Some of Studio Ghibli’s most legendary films. (Images: Studio Ghibli) In your letterCODA (whose acronym stands for Overseas Content Distribution Association) claims to have confirmed that “a large portion of the content produced by Sora closely resembles Japanese content or images.” This, according to the organization, would be the result of having used copyrighted content to train artificial intelligence. In Xataka OpenAI has just made a move after its separation of assets with Microsoft: it has signed an agreement with Amazon for $38 billion What Japanese studies ask for. CODA’s demands are clear: that OpenAI not use its members’ content to train its artificial intelligence model. And also, that OpenAI respond to the demands and complaints of the companies that are part of the Japanese organization about the Sora 2 videos. {“videoId”:”x9hhg44″,”autoplay”:true,”title”:”The TRUTH of AI – This is how ChatGPT 4, DALL-E or MIDJOURNEY works 🤖 🧠 ARTIFICIAL INTELLIGENCE”, “tag”:”webedia-prod”, “duration”:”1173″} The government also pressures. In mid-October the Japanese government already had spoken against OpenAI’s use of copyrighted content to train its artificial intelligence. Minoru Kiuchi, Japanese minister responsible for intellectual property strategy in the country, asked OpenAI not to violate the copyrights of Japanese intellectual properties. According to Minister Kiuchi, manga and anime are “irreplaceable treasures” that Japan offers the world. 2025, the year of “Ghibli-style” images. Last March OpenAI enabled the image generation based on GPT-4oand quickly “Ghibli-style” or “anime-style” images became extremely popular. However, the claims of CODA and its members, in addition to the Japanese government’s request, are especially directed at Sora 2 and its video generation capabilities. In Xataka OpenAI has turned ChatGPT into mainstream AI. In the business world the game is being won by its great rival Although the results are far from perfect, social networks have been filled with these types of unofficial videos made with AI, which for companies such as Bandai Namco, NHK, Wowow, Aniplex and many others represents a violation of their copyright. At the time of publishing this article, OpenAI has not yet responded to the Japanese studios’ request. Cover image | OpenAI / Image created with artificial intelligence In Xataka | The “AI slop” turned into art. A Chinese creator is copying the absurd aesthetics of generative AI, and it’s hilarious In Xataka | OpenAI knows that ChatGPT is causing serious mental health problems for some users. And he is already “correcting” it (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news Ghibli and more Japanese studios demand that OpenAI stop using their works. The reason: the Sora 2 videos was originally published in Xataka by Eduardo Marin .

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.