Generation Z is uploading videos of their work routines to TikTok and Instagram, and it is already a phenomenon

If we have learned anything from social networks, it is that everything can be contained, including boring office work. After all there are people hooked on toilet cleaning videosso it’s not that strange. Worktok. It’s how these creators, most of them very young, tag the content they publish about their work. Browsing the hashtag we found mostly humorous gags about work life, but digging a little deeper we found all kinds of videos. There are those who tell their routine, those who use it as a space to vent to complain about their bosses and even those who broadcast his dismissal live. There is a subcategory within this trend and it is the ‘Quittok’, that is, young people who tell why they want to resign from their jobs. Some they even record themselves doing it. Viral. It is not an anecdotal phenomenon, the hashtag #worktok It has already accumulated almost 300,000 publications and the total views amount to 1.8 billion. What has led so many people to share details about their work life? The label began to become popular in 2020 during the pandemic. At a time when teleworking was imposed throughout the world, many people began to share their daily lives on TikTok and that also included work. Why is it important. In statements to the BBCAccording to Sara McCorquodale, head of an influencer firm in the United Kingdom, the fact that it has been maintained over time responds to a need to create a community and seek validation online. It’s like looking for that “coffee machine moment” that for many young people does not exist either because they work remotely or because they do not have that connection with their office colleagues. A space of identity. According to McCorquodale, sharing with the world the day-to-day life of work – with its achievements and its dramas – is also a way of reaffirming one’s identity and taking control of the narrative. It is a way of saying that my work life belongs to me and I am going to narrate it as I want, not as the company dictates. It is also a symptom of a broader trend, that of a generation that prioritizes their mental health and well-being over promotions or working hard. They are the opposite of workaholics. Yes, but. Sharing certain company details or recording videos during working hours can cause problems. It’s what It happened to a paint store worker who started recording videos of how he mixed different colors of paint. The company saw the videos and fired him for recording during work hours and using store materials. Primark also fired an employee in the United Kingdom for having recorded TikToks. It doesn’t seem like ‘worktok’ is going to disappear, so both companies and employees will have to adapt and navigate without crossing boundaries. In Xataka | A generation totally disconnected from their work: 80% of “genzers” want to change jobs Image | Vitaly Gariev in Unsplash

Male routines are increasingly rare

They are almost four in the morning. While most are still asleep, there are those who believe that is the perfect time to begin to conquer success. It is not just waking up early, it is to follow a millimeter routine that mixes extreme discipline, self -care and sport. A man has taken him to the limit, and his video has gone viral. The new sensation. On X/Twitter, the @Tipsforenx account has published a Reel which has become a viral sensation on that network. However, the Original video I accumulate in Tiktok more than 8 million like and has been displayed more than 99 million times. In it we can Ashton Halla influencer Fitness, carrying out an extreme morning routine where he gets up at 3:52 in the morning to start the day. The routine The clip shows Hall taking off the Mouth Tapingwashing his teeth and prowling before exercising on the balcony. Then decide to read (two minutes, because the whole video is marked by times), write or manifest (a usual practice in these routines) and watch some videos on the mobile. Then, fill a bowl with water with gas from the blue bottle that always carries. Once ready, immerse the face in that bowl, and then we dress to train. Finally, he returns home, where a banana is shower and eats, which restrges the peel by the face. It’s already 9:00 in the morning and, again, put the face in ice with ice And, later, he is seen preparing what appears to be a podcast while preparing breakfast. @ashtonhall forgicial Day 191 of The Morning Routine That Changed My Life 3:50 am to 9:30 am without Lives Late at night .. If you’re dealing with a Weak Mind, Bad Decions, Or Lack of Productivity Go To Sleep Early. 4:00 am – 8:00 am not’s calling or distracting your productivity .. they are located. 8:00 pm – 12:00 am is the opposite. Just Try 30 Days .. Send This to Your Partners. It’s time to do Better. ♬ Original Sound – Worthy Supps “Morning Skincare Routine”. The morning routines of self -care began to become very viral in Tiktok, especially among womenwho showed their morning with a Morning Sheds followed by A little one Vlog With your exercise routine and personal care. In fact, these practices, when not taken to the extreme, can be beneficial for both physical and mental health, according to He explained Andrew Huberman, neuroscientist from Stanford University. However, this phenomenon has gained popularity among men, who seek to project an organized, productive and successful life, aligned with the constant pressure of optimizing every minute, as we can see in the video of Ashton Hall. In other words, the desire to maximize personal performance, but also a pressure on the physical and image. The cult of the body. The male aesthetic pressure and the obsession with appearance have been driven by the phenomenon of the looksmaxxingwhich implies the effort to achieve a “perfect look” through rigorous physical training routines, aesthetic surgery and personal care. As has detailed in Newtralthis type of culture reflects an obsession to maximize personal attractiveness, which leads many to invest in their image as a way of obtaining social and economic validation. In Xataka We have analyzed How this movement is not only related to fitness, but also to extreme self -care, reflecting a desire to meet aesthetic ideals imposed by social networks To achieve the status of “alpha”. Self -care, accompanied by strict exercise routines and habits such as skin care or supplements, has become essential in this approach to success. Influencers and investors They make their image A reflection of its financial success, associating aesthetic perfection with personal and professional achievement, in a cycle promoted by constant productivity expectations and social validation. The viralization. Ashton Hall’s video has quickly gone viral, generating parodies and imitations. However, what it does show is a trend between influencers, entrepreneurs and cryptoinversors promoting habits to “achieve success.” What was previously typical of elite athletes or military forces, has now transformed into an aspirational standard Within certain male circles. Beyond exaggeration and parody, this trend is pending among many men, establishing a new self -care code. In this new type of care, it coexists to hydrate the skin, meditate or make flexions at 4:00 in the morning in the same routine. In short, although in many cases these practices are adopted by social pressure or by obsession with productivity, they are gradually redefining the meaning of male self -care, with implications that deserve a deep reflection. Image | Ashton Hall Xataka | An intriguing fashion is taking over the facial routine of thousands of women in Tiktok: LED masks

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