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the brutal ESA image that summarizes the geological violence of Mars in a single photo

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The noticeable changes in the mars landscape They are very slow. It is estimated that they may take up to millions of years to occur, as it is considered a fairly static planet in that regard. However, scientists from the European Space Agency (ESA) have detected a change that occurred much more quickly. So much so that humans of the same generation have been conscious. From Viking to Mars Express. The High Resolution Stereoscopic Camera (HRSC) The Mars Express has taken some images that have caught the attention of the ESA scientists in charge of analyzing them. In them you can see a large area covered in ashes. These ashes already appeared in other photos taken by NASA’s Viking orbiters in 1976. However, there were much fewer of them then. It is surprising how much they have proliferated in just 50 years. volcanic origin. The origin of these ashes is quite clear. The volcanic material is known to be rich in ‘mafic’ minerals, which form at high temperatures. Olivine and pyroxene are two good examples. These minerals have a dark appearance, very similar to the ashes that appear in the photos. Therefore, it must have a volcanic origin. In addition, Mars is characterized by having great volcanic activity and by hosting the largest volcano in the Solar System: Olympic Mons. All clues lead to the volcanic origin. The wind spread or uncovered them. What is not so clear is how so many ashes have appeared in such a short time. ESA researchers believe it must be because of the wind. It may be that the Martian winds moved them, spreading them over a wider space, or that they uncovered them. Perhaps they were already there, but the wind moved the ocher dust characteristic of the surface of Mars that would be covering them. Comparison of Viking (left) and Mars Express (right) images A crater among the ashes. Something curious about the photo is that in it you can see many signs of the changes that the Martian surface has experienced over time. On the one hand, we see the aforementioned ashes. And, on the other, the 15 kilometer wide crater that appears in the photo between them. This is surrounded by a striking ring of apparently lighter material, known as an ‘ejector blanket’. It is a structure that is formed from the material thrown by the impact that formed the crater itself. In the photo you can also see some wavy lines inside the crater that mark where the icy material known to be under Mars has been spreading. Changes and more changes. This photograph, which in turn is located in an impact basin called Utopia Planitia, is the living image of how the Martian surface has been modified by impacts, volcanoes and ice that tries to escape between the cracks. Now, at least, we know that not all of these changes are as slow as we thought. Some occur in the blink of a spatial eye. Images | THAT In Xataka | In 2011, a collector bought a meteorite in Morocco. It has turned out to be direct evidence of thermal water on Mars

We have covered the ISS in moss with a single objective. And now the possibility of “terraforming” Mars is closer

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Last year, scientists published the results of a study in which they told how they had covered the outside of the International Space Station (ISS) with moss. Although the study It was published in Decemberit was not a Christmas decorative strategy. They wanted to check if this primitive plant is capable of surviving the inhospitable conditions of space. The results were so positive, they could take humanity one step closer to terraforming Mars. A primitive plant to start a new life. The first plants that appeared on Earth were bryophytes, more specifically mosses. They are very resistant plants, capable of growing directly on rocks. From there, they can photosynthesize if they have the right water and nutrients. It is a process in which they capture carbon dioxide from the atmosphere and generate oxygen. In addition, they generate organic matter that, upon death, becomes the perfect substrate. so that other more complex plants can grow. That is why the study was carried out to see if moss can survive in space. It was proven yes, so it could be an interesting candidate for terraforming Mars or the Moon. The study. Basically, what was seen in the study is that the mosses exposed on the outside of the ISS were able to survive for 283 days exposed to extremely cold temperatures and very intense ultraviolet radiation. When they were returned to Earth after that period, more than 80% had survived. In fact, planting them made them germinate. Carl Sagan already predicted it (more or less). The dream of terraforming other planets is not something new, although it is true that for a long time it was almost a fantasy. In 1961, for example, Carl Sagan made an interesting proposal to terraform Venus. It is known that this planet neighboring Earth It is covered by a dense layer of clouds. Since clouds here on Earth are usually made of water, the famous astrophysicist proposed planting cyanobacteria inside them. These microorganisms have the ability to carry out photosynthesis, like plants. Therefore, they could consume carbon dioxide and generate oxygen. The problem is that it was later discovered that the clouds of Venus are actually made of sulfuric acid, so their proposal became unattainable. Proposals to terraform Mars. No further proposals have been made to terraform Venus, but there have been proposals to do the same with Mars. It’s also pretty inhospitable, but it has a lot more potential. In fact, last year was published in Nature a study that talked about the possibility of turning the red planet into something similar to Earth with only four steps. The first would be to melt the ice, so that it becomes an immense ocean of liquid water. For this, the temperature would have to be increased by at least 30ºC. heat is needed. The second step, therefore, is to obtain that heat. It was proposed to use solar sails that direct most of the solar radiation to these ice reserves. Aerosols could also be dispersed in the atmosphere that cause a kind of greenhouse effect, further retaining solar radiation inside the planet. A vaulted habitat. Although Mars has its own atmosphere, it would have to be reinforced with something that would allow it to create a biosphere. Therefore, it would be interesting to build vaults into which to introduce the first Martian inhabitants. Life that brings more life to Mars. Finally, it would be necessary to use genetically modified-extremophilic microorganisms. These are microorganisms capable of surviving in extreme conditions. For example, microorganisms that survive in media with high salt concentrations or very high or very low temperatures are Extremophiles. Even so, it would be necessary to genetically modify them to make them even more resistant to extremely low temperature and pressure conditions. These microorganisms would be photosynthetic, so that they generate oxygen and organic matter. Moss comes into play. Following the results of the International Space Station experiment, it is clear that moss could be a good complement to these extremophile microorganisms to terraform Mars. Unfortunately, it is estimated that to have the technologies necessary to meet all the requirements we will have to wait at least 100 years. It’s a long time, but with everything humanity has waited for, it would only be a little longer. For now, as the road safety advertisements say, the important thing is to arrive. There are already space agencies trying to date that first step. Let’s start there. Image | Julius A OBARO (Wikimedia Commons) and Freepik In Xataka | Chernobyl was filled with mushrooms after the nuclear accident. Thanks to them we discovered a “new form of photosynthesis”

The list of space launches is collapsed. Meanwhile, SpaceX has done two in a single day

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More and more public and private space companies are launching into space. Most are commercial, often satellite-related. There are so many events of this type that launch platforms are beginning to become saturated and many companies are beginning to look for alternatives, such as launches from the sea. Despite this situation, SpaceX has just launched two Starlink satellites on the same day. 19 hours difference. Last Tuesday, April 14, Elon Musk’s space company carried out two launches of rockets loaded with Starlink satellites: one at 5:23 am EDT and another at 00:29 EDT. With the first launch, 29 Starlink satellites were put into orbit and with the second 25. Favor treatment? In 2025, the Donald Trump Government announced its intention to relax space regulationsthus streamlining licenses for releases. A year earlier, when Elon Musk showed himself as one of the main supporters of the now president during his electoral campaign, this topic was already mentioned on several occasions. The CEO of SpaceX had expressed interest in which the Federal Aviation Administration accelerated the processing of licenses for its launches. Therefore, despite the fact that Musk and Trump’s relations are not the best currently, it could be thought that he has had this possibility due to favored treatment. Although it doesn’t seem like the case. The strategy. In reality, the easing of space regulations does not fall solely on SpaceX. Many licenses can be obtained more quickly. But this requires a good strategy. To begin with, when a launch is made it is necessary to stop maritime and air traffic for a time to avoid accidents. This should be done for an optimal amount of time.without putting anyone in danger, but in a way that does not slow down transport too much. Therefore, it is not viable to make two launches in a row in the same place, even if they are licensed. To avoid this problem, Elon Musk made his two launches on Tuesday from two different points: Florida and California. Thus, problems are avoided. The more the better (at least for Musk). Repeat, repeat and repeat. That is Elon Musk’s maxim. With Starshipfor example, has carried out many test launches until its operation is optimized. There have been explosions, but also achievements. The key is to rehearse over and over again. With Starlink, SpaceX aims to send tens of thousands of satellites into space. Therefore, launches cannot be spaced out over time, especially now that they have other companies on their heels. Elon Musk needs these strategies, which for him are plausible, but which give a lot to think about about the possible lack of ethics and the inequality that exists between some space companies and others. Image | US Space Force photo, Gwendolyn Kurze In Xataka | Ukraine’s military has a problem almost as important as Russia: Starlink belongs to Elon Musk

this single fact is enough to understand this spring

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Roller coaster, they call it; but, in reality, it is simply spring. Although, of course, what a spring: the first two weeks of April have chained at least three thermal oscillations of great amplitude: drops of up to 20 degrees in a matter of hours, very rapid ascents and starting again. And the heat is back, but what everyone is wondering is something else: are we already on the slow road towards summer or will there be more relapses? We have an answer. The answer is obviously not simple and, in fact, is very speculative; but the elements are there. To begin with, the AEMET’s seasonal forecast places April, May and June in the upper tertile of temperatures. We know that the months can give us surprises (as has happened with this January 2026), but we also know that forecasting is generally strong. Furthermore, as we have explained, the transition to El Niño is underway. It is true that the impact of the phenomenon in Spain is ambiguous and that, if anything, the strongest trend has to do with rainfall. But it is clear that, given what we have seen in the data, it is another argument in favor of heat. Of course, the behavior of the polar jet can still give us some cold episodes (April is usually the month with the greatest undulation of the jet). However, the space of possibilities is increasingly narrow and limited. Spain is an increasingly warmer place. AEMET data they leave no room for doubt: The last cold record in mainland Spain was the night of April 2 to 3, 2022. Since then, in the last four years, we have not had any more. Instead, we have had 100 records of warm days. This is not normal: in a world without climate change, five cold and five warm records are expected each year. That is, we would expect 2o from January 2022 and we have only seen two. Both in April of that year. This is the context in which 2026 takes place. So this heat is now definitive? With all this, the short answer is probably yes. Above all, because even if the cold air intrusions return… they will be increasingly weaker and briefer. And that, in the middle of a spring that tends to be warmer than normal, paints a fairly predictable scenario. The chips are on the table. All that’s left is for them to start falling. Image | BenBaso | Xataka In Xataka | Castilla-La Mancha and Murcia have been in a battle for years for the water of the Tagus: once again, Murcia is winning

While the world looked at Iran, China has seized an island in the Pacific without a single shot. And now he is militarizing it

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For some time now, some countries have been capable of creating land where before there was only open sea, modifying entire maps in a matter of years. These transformations, visible even from space, have come to alter trade routes, ecosystems and regional balances without the need for major confrontations. Because sometimes, the most decisive changes do not begin with a conflict, but with a work that no one stops. A conquest without shooting. While international attention was completely absorbed by the crisis in the middle eastChina has executed a quiet but deeply strategic move in the South China Sea. They counted in Forbes which, without the need for direct military force, has transformed a tiny island, a reef barely visible on the map, into a new key piece of your network of maritime control, taking advantage of the global distraction and the lack of immediate reaction. The late response from countries like Vietnam and the initial silence of the international community have allowed this movement to advance practically without opposition, consolidating a fait accompli before the debate even began. From sandbank to strategic base in months. Through satellite images, the Telegraph explained that the pace of construction at Antelope Reef It revealed extraordinary industrial and logistical capacity, with dozens of dredgers working in coordination to create square kilometers of land in a matter of months. What was once a simple sandbank has now become an expanding platform with visible infrastructurefortified perimeters and enough space to house much more complex facilities. This speed not only demonstrates the ambition of the project, but also Beijing’s ability to alter the physical terrain of the conflict before other actors can react. The image on the left corresponds to December 19, 2025. The image on the right corresponds to February 17, 2026 Legality as a tool, not as a limit. China has accompanied this expansion with a parallel strategy based on reinterpreting international law and presenting construction as an internal issue, diluting the legal conflict in a narrative of civil development. The problem? That, under the framework of the UN Convention on the Law of the Sea, these constructions they do not grant new rights sovereigns, which places the project in a clearly controversial and diffuse area. Still, the combination of fait accompli and legal argument allows Beijing to move forward no need for confrontation directly, moving the conflict to the diplomatic and narrative terrain. Militarization without concealment. Unlike previous phases, where China denied the militarization of its artificial islands, the current development clearly points for military use from the beginning. The dimensions of the land allow the construction of landing strips capable to operate advanced fightersas well as the future installation of radars, missile systems and surveillance networks. In other words, more than a simple base, the enclave emerges as a node within a larger architecture that connects ports, maritime militias and intelligence capabilities, reinforcing control over one of the most strategic routes on the planet. A new balance under the sea. If you will, too, the result of this effort is a quiet but profound shift in the regional balance, one where each new island expands China’s capabilities. to monitor, deter and project power without resorting to open confrontations. From that perspective, these types of movements, cumulative and discrete, allow consolidate strategic advantages that only become evident when it’s too late to reverse them. Thus, while the world’s focus shifted towards other conflictsChina has continued to redefine the map of the Pacific in its favor, demonstrating that in modern geopolitics it is not always whoever shoots first who wins, but whoever builds without being interrupted. Image | Planet L. In Xataka | Satellite images have revealed something disturbing in China: where there were once villages, there are now unmistakable structures In Xataka | The most buoyant market right now is selling streaming and satellite images of US movements to Iran.

10,000 tons of almonds have disappeared in Granada in a single night. It is a warning of what is about to happen.

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On the night of March 30, 2026, about 30 million euros they vanished. The figures They are from COAGbut (taking into account the precedents from the beginning of the decade and the growth of almond cultivation) they sound plausible: the region that concentrates the largest almond production in the country, lost around 10,000 tons due to a late frost. And it’s not even the most interesting thing. What the hell is up with almonds? With 70,000 hectares dedicated to almonds, the Granada Altiplano has become the national epicenter of the production of this fruit. Paradoxically, we might add. Because it is something very rare: there are not many more cases of crops that do not stop growing on the surface while their vulnerability increases to levels never seen before. A vulnerability that, of course, is not limited to March 30. Because that would be the easy thing to do: blame everything on cold air intrusion from the north that knocked down the thermometers of the Altiplano (-5 in Galera and Baza, -4 in Puebla de Don Fabrique or -3 in Castril) just at the moment of greatest sensitivity of the almond tree. However, that is only part of the story. Of course, frost during flowering and fruit setting is a problem. But in the last five years, the region has suffered 3 frosts of this type and the area of ​​almond trees does not stop growing. That is to say, the vulnerability is deeper and exceeds the climate risks: we are talking about the advance of the almond wasp, insufficient agricultural insurance, the tariff asymmetry with our main competitor (California) and, of course, the enormous pressure that international prices exert on farmers. And what happened to the harvest? According to COAGpreliminary estimates draw a very complicated scenario: between 8,000 and 12,000 tons lost, an economic impact of between 25 and 40 million euros and the complete loss of all production in the most affected areas. The assessment of the Junta de Andalucía and the Ministry is missing, but the figures serve to measure the destruction. Hunger with the desire to eat. Spanish almond production It was already affected by the drought and none of the explanations are surprising (late rains, winds that make pollination difficult, hailstorms in April and fungi derived from humidity). However, in 2025, things seemed to turn around and the campaign was positive. But it was a statistical artifact: production grew by 5%but the productive surface had increased by 10. That is to say, the situation was still complicated. And the data does not stop changing. It is enough to keep in mind that 15% of all the almond trees planted in Spain are not yet productive to understand that the crop has been experiencing a boom for years that does not end (and that may end by give us some displeasure). What does the almond tree need to avoid becoming the new lemon? That is, so that we are not forced to have to start ripping them out in a few years. And the answer is also simple: what you need is a better safety net, a better way of looking to the future, a better way of moving in the market. I have said it many times: In agriculture, Spain is a giant with feet of clay. And the almond tree is the best example that this is still the case and we have enormous difficulties to change it. Image | Marcia Cripps In Xataka | Spain is the second largest almond producer in the world. Tariffs or not, farmers are already in trouble

OpenAI is the most successful company on the planet. Also the one that plans to lose 85,000 million dollars in a single year

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Something special is going to happen in 2026: both OpenAI and Anthropic are going public. This will finally mean that individual investors can invest in them and bet on their future with their money. It will be the definitive exam for the credibility of companies that have grown exceptionally in recent years but also They have burned the money as if there were no tomorrow. But be careful, because there is a compelling reality here: they are going to continue burning it in an even more astonishing way. The two sides of the IPO. The Wall Street Journal has had access to the financial documents submitted to investors before the IPOs proposed by both OpenAI and Anthropic. They reveal extraordinarily striking data that have two sides. Amazement and concern with OpenAI. For example, OpenAI has indicated that it will almost double its revenue this year. According to their forecasts, they could become profitable in 2026 if one excludes the cost of training their models (which are stratospheric, of course). But there is the other reality: OpenAI expects to spend $121 billion on computing power in 2028, so even doubling revenue it will lose, attention, $85 billion. No company has ever lost this amount of money and survived, but OpenAI not only promises that it will survive, but that those losses will end up being almost anecdotal. I tell you the truth, but only part of it. Both companies wanted to show two different versions of reality when talking about how they present their profitability. In one, the very expensive model training processes are included, and in others in which these costs are excluded under a heading called “computing for research.” Excluding those costs, OpenAI is on track to achieve a small pre-tax operating profit this year. Anthropic also promises to achieve this if its most optimistic scenario comes true. Excluding the cost of training models, both OpenAI and Anthropic could be “profitable” this year. Source: WSJ. Until 2030, no real profitability. If the costs and investment in model training are included, OpenAI indicates that it will end up being profitable in 2030, a fact that They had already planned a long time ago and that could not hide a forceful reality: the company has not only not stopped spending money until now: it is going to continue spending it, but to an even greater extent with projects like Stargate to the head. Saying that in 2026 they will be profitable if we do not consider training costs is like an airline telling us that it is profitable excluding the cost of fuel. Anthropic, by the way, expects to be fully profitable in 2028. Revenues growing fast, costs even faster. In addition to those training processes, both OpenAI and Anthropic are spending billions of dollars every year in inferencea section that is beginning to be even more important at an operational and strategic level. Currently, these inference costs represent half of each company’s revenue, although inference technology is expected to becomes cheaper and therefore the costs too. Here, however, there are two big differences between both companies: OpenAI: most ChatGPT users do not pay to use the service, so OpenAI assumes these inference costs without making them profitable. According to OpenAI, this facilitates adoption and will allow users to become subscribers in the future, something that is not happening too much at the moment. Anthropic: This startup has managed to win over many companies that pay to use their models, and it is evident that the company is absolutely focused on making you pay to use their models if you want to use them. And if not, Tell OpenClaw. Betting on the future. The companies and venture capital funds that have invested billions in OpenAI or Anthropic have made a bet on the future. They have blind faith that these companies will end up taking over the world, so the fact that today they are still not profitable does not scare them… or not enough to withdraw from this expensive race. Both have experienced spectacular growth that serves as an argument for investors. In addition, the growing interest of companies in integrating AI solutions by paying for them has boosted Anthropic and even caused OpenAI to reorganize and change its strategy. Less fireworks and hypemore focus in what makes money. The IPO as a trick to survive. Both companies are going to continue burning money like there was no tomorrow in the coming years, but now they hope that investors will be the ones to sustain their businesses. The amount of money they will need has made even the Nasdaq make things easier: It will allow newly listed companies to join its renowned index more quickly, giving them access to larger capital reserves. Now it will be the public market and to a large extent the individual investor who will decide whether they want to bet on that future or not. A small survey. Would you invest in OpenAI or Anthropic if it went public? It is evident that both companies generate different impressions, and although their strategies and ways of doing things are different, it is clear that this public sale offer is going to be very striking when it occurs. So, it is a good time to find out a little about what you, the xatakeros, think about this financial movement of these companies. Image | TechCrunch | Wikimedia Commons In Xataka | NVIDIA has so much money that it is becoming something different: the largest startup incubator in the world

lock up China without a single shot

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Japan is a country made up of more than 6,800 islands, although only about 400 are permanently inhabited. Many of them are small, remote and barely appear on the map, but their location places them in some of the most strategic points of the planet. The invisible barrier. It is evident that international views have been marked by the war in ukraine and now in Iran but, in the meantime, Japan has been raising a kind of “invisible barrier” fortified on a chain of islands off China that completely redefines the balance in the Pacific. It is not a single base or a large visible deployment, but a dispersed network of military positions stretching from southwestern Japan to remote points of the ocean, creating a continuous line of surveillance, detection and potential attack. This strategy turns small islands, many almost uninhabited, into key pieces of a system designed to stop the Chinese advance without the need for open war. From forgotten territory to the first defensive line. It we have counted in recent years. For decades, these islands barely had a military presence, but that has been changing radically in recent times. Places like Yonagunia few kilometers from Taiwan, have gone from having no troops to hosting radars, electronic warfare systems and permanent military unitswhile other positions have been reinforced with new bases and military equipment. There is no doubt, this turn responds to a crystal clear reality: if China tries to act on Taiwan, these islands would be the first objective or the first shield, and Japan is no longer willing to leave them exposed. One of the Type 12 models installed on the islands by Japan Missiles, radars and drones. The real change is in the type of capabilities deployed, which turn this chain of islands into a system offensive and defensive at the same time. As? For example, Japan is deploying long range anti-ship missilessystems capable of hitting hundreds or even thousands of kilometers, along with advanced radars and drones that allow you to detect and track targets in real time. Not only that. Added to this are new weapons such as hypersonic projectiles and cruise missiles that extend the range to the interior of the rival territory, thus marking a clear break with its historical policy of limited defense. Lock up China without firing a shot. Beyond protecting his territory, he recalled this week the wall street journal in an extensive report that the network has a strategic objective much more ambitious: complicate China’s movements at sea in a kind of trap. We are talking about a group of islands that is part of what is known as the “first chain”a set of narrow sea passages that any Chinese fleet must pass through to project power into the Pacific. By deploying weapons at these points, Japan turns each transit at a riskraising the cost of any possible operation and creating a kind of encirclement that limits freedom of maneuver without the need for direct confrontation. The definitive jump. In short, all this reflects a profound change in Japanese strategy, which has gone from passive defense to an active deterrence with the ability to strike from a distance if necessary. The introduction of rocket missiles attests to this. Type 12 long rangethe Tomahawk purchase and integration with US forces, all indicative that Japan no longer just wants to resist an attack, but prevent it threatening key adversary objectives. If you like, we are facing a delicate balance, because reinforces securitybut it also turns these Japanese islands into possible targets, increasing tension in an increasingly unstable region. Image | NARA, Tokoro_ten In Xataka | A single island houses 70% of the US military bases in Japan. There is a compelling reason for them not to leave: China In Xataka | China is sending drones to an island 100 km from Taiwan. The problem is that Japan and the US are filling it with missiles

Opening a company in a single visit to the administration sounds like utopia. In China it has been law for years

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Bureaucracy is probably one of the few things on which there is almost absolute consensus: everyone hates her. Queuing from window to window, discovering that you are missing a photocopy, returning another day because the official who signs is not there… an administrative ordeal, but it doesn’t have to be like this: years ago, in China they set out to end the labyrinth of procedures with one objective: so that more companies can be created to be more competitive. One visit at most. The ‘one visit at most’ reform It was promoted in the province of Zhejiang in 2016 and today it has spread to more territories in the country. The central objective is to unify all the procedures into one, so that those who want to form a new company only have to go to the administration once, avoiding the “walk” through different windows. It does not only affect the creation of companies, but all types of procedures such as birth certificates, registration records, registrations for health insurance and health cards. In addition, there are many procedures that can be done electronically, it is what they call ‘zero visit’ and the idea is that over time more and more processes will be added to this list. How it was before. Before this reform the process was not only much more tedious, but also much slower. a businessman counted in CGNT To get a permit you had to go through a lot of procedures, the lines were very long and it took several weeks. And if everything went well, if a document was missing or there was an error, you would have to start over. Another businesswoman says that she sent the documentation online and when she went to do the process it took her only 15 minutes to get the permit. Land of entrepreneurship. That this reform has been promoted in Zhejiang is no coincidence. It is the province in which Hangzhou is located, the city that has become the reference technological hub for AI companies. Here you can find Alibaba, DeepSeek, Unitree or Deep Robotics. It is also where the Zhejiang Universitynicknamed “the Stanford of the East”, and where many of those who are today senior executives of technology companies have studied. The streamlining of bureaucracy is one of all the measures that the government has implemented and which also include very advantageous loans for entrepreneurs. One person companies. Recently We were talking about ‘one person companies’ or OCP and how the Chinese government is supporting this new entrepreneurship model. They are startups created by a single person with strong AI support, very much in the style of what he did Peter Steinberger with OpenClawwhich in turn has allowed many entrepreneurs to create their own solo companies. OCP communities are being created in cities like Suzhou, Wuhan offers special loans for ‘solopreneurs’ and in Shanghai they cover up to 300,000 yuan in computing expenses. How is it here? In Spain we also have our own agile business creation system called CIRCE. It works through the DUE (Single Electronic Document) that groups up to 25 administrative forms into one. Through CIRCE you can create or cease a company, whether it is a SL or a self-employed person, and it can take from one to ten days. Of course, for SLs it is still necessary to complete an in-person procedure at a notary office. Image | Studio4rt, Freepik In Xataka | For 60 years, a farmer with no idea about architecture built a cathedral from scratch in Madrid. The bureaucracy has closed it

Since 2019, Spanish movie theaters have not had so much attendance in a single weekend. The person responsible: Torrente

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‘Torrente Presidente’ arrived in theaters on March 13 without a trailer, without press passes and with a poster with a black background as the only promotional material. In 72 hours it raised close to 7 million euros: with one million viewers, it is the best start for a Spanish film in fifteen years. And these are the causes of the phenomenon. The figures. The first numbers of ‘Torrente Presidente’, before the weekend ended, were already overwhelming and predicted extraordinary success. Premiere on 1077 screens. 150,000 tickets sold in advance. 2.4 million euros and 300,000 spectators on Friday alone. At the end of the weekend, it had generated a total of 6.94 million euros, 70% of the national box office. Of course, it is the weekend with the highest attendance at cinemas since 2019, before the pandemic. The figure places the sixth installment of the saga as the fourth best premiere in the history of Spanish cinema, behind ‘The Impossible’ (€8.9M), ‘Torrente 4: Lethal Crisis’ (€8.6M) and ‘Torrente 3: The Protector’ (€7.21M). It is also the highest-grossing Spanish film of the year and the best debut of a Spanish production in the last eleven: no national film had reached that level of box office on its opening day since at least 2015. Unusual marketing. Segura opted for a launch strategy completely atypical: The film arrived in theaters without a trailer, without promotion and without prior press screenings, announcing itself only with a publication on social networks. The director has explained that his intention was that fans of the saga would be the first to enjoy it. Curiously, Segura has for decades been one of the most active Spanish directors in the promotion machine, continually appearing on television wearing t-shirts with the film’s title. Once ‘Torrente Presidente’ was released, it has already been seen on programs like ‘El Hormiguero’ and has begun to give interviews and give access to press passes. You know what you’re going for. Curiously, Torrente’s films do not stand out for their plot twists or spectacular surprises, but there is another secret to keep: the cameos. As could be seen when the film arrived in theaters, ‘Torrente Presidente’ is one of the densest films in the saga (if not the most) in terms of number of cameos and guest stars. That was what Segura did not want revealed, and that is why there are abundant articles on the internet that they gut this aspect of the movie. It is the great secret of the premiere, above its plot or its approach, where it rains in the wet. And now what. If in a film like this the surprise effect is important, word of mouth is even more important. From its second week onwards, Segura will adhere to the usual rules of the promotion (trailer, poster, pass, interviews) seeking to maintain the momentum. The first milestone that ‘Torrente Presidente’ has to overcome is the 22.1 million in revenue from ‘Torrente 2’, the most lucrative of the saga to date. At this rate, this second week could exceed the 14 million euros that the intermediate installments of the saga accumulated, amounts that the films of ‘Father there is only one‘. In Xataka | There are many people who hate Santiago Segura’s films. The problem is that they “save” Spanish cinema every year

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