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Who is Johny Srouji and why this great unknown has just become the second most powerful person at Apple

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For those who have been following Apple for a long time, Johny Srouji is no stranger. For the rest of the world yes, but after the appointment of John Ternus as CEO of Applethis Israeli engineer has become the second most powerful person in the company. The question is obvious: who is Johny Srouji? Who is Srouji and why does he matter?. Born in Haifa, Israel, in 1964 to a middle-class Christian Arab family, Srouji studied computer science at the Israel Institute of Technology (Technion) and graduated Summa Cum Laude in both his engineering and master’s degrees. He worked at Intel and IBM before Apple hired him in 2008 with a very clear assignment: to design the company’s first chips. He did much more than that. The revolution made chip. That first chip designed by Srouji was the Apple A4, which debuted in 2010 in the original iPad and the iPhone 4. From there, Srouji forged one of the most prestigious hardware careers in the recent history of the technology industry. The A7 of 2013 was the first SoC in using 64-bit architecture, and then there would come the revolution of the Apple M1 with which the company definitively got rid of dependence on Intel in its Macs. But his work goes beyond. His official title until now was senior vice president of hardware technologies, but it did not reflect the real scope of his work. Srouji not only led the chip design. Also that of batteries, cameras, storage controllers, sensors, displays, cellular modems and other critical components of the entire family of Apple devices. Almost everything that makes these products work the way they do is largely due to the work of Srouji and his team. With the new position, his responsibility expands and he will now control the entire cycle: not only the hardware itself, but also the physical design. It’s a colossal challenge, but if anyone seems prepared to take it on, it’s Srouji. He was about to leave. In December 2025 Bloombeg reported that Srouji had informed Tim Cook that he was seriously considering leave Apple in the near future. Two days later, Srouji himself published a message to his team denying the newsbut the damage was done. For Apple to lose Srouji would have been a disaster, and it is very likely that this new position is in part Apple’s response to that alarm signal. Textbook talent retention, but raised to maximum power. New position, new structure. In it internal communication that Srouji has sent to team employees, the engineer detailed how he will organize the division into five areas: Hardware engineering: led by Tom Marieb, an Intel veteran who joined Apple in 2019. Siilicio: it will be directed by Sri Santhanam, a manager with a long career at Apple Advanced Technologies: Supervised by Zongjian Chen Platform architecture: led by Tim Millet Program management: will be managed by Donny Nordhues In that message, Srouji acknowledges that this “represents a significant change” but believes it will work thanks to the entire team. It seems that you are very clear about how you want to work with your team. A fusion with a lot of historical sense. The reunification of hardware engineering and the hardware technologies division under the same leader is not entirely new. It is the structure that Apple had for years under the direction of Bob Mansfield, former head of hardware. until 2013 and? then he took charge of the failed Project TitanApple’s car. That’s when those two areas were divided, something that allowed both Ternus and Srouji to progress in their domains, but also caused some structural tensions between teams that had to collaborate. Bringing them back together is a clear commitment to strengthening that collaboration. The great cover-up of Ternus’s appointment. It is normal that the vast majority of headlines go to Ternus, who will decide the future of the company from now on, but Apple is above all a hardware company. That Srouji now becomes his leader makes this engineer a person with enormous power within the company. The change is promising in terms of promoting that facet of the product that both he and Ternus dominate, and without a doubt interesting times await us at Apple. Image | Apple In Xataka | John Ternus, vice president of Apple: “The iPhone Air had been in development for years, but we had to say ‘no’ until now”

In 1954, Ann Elizabeth Hodges was hit by a rock. And thus he became the only person who has had a meteorite fall on him.

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Let’s say you’re on your couch enjoying a quiet afternoon. Suddenly, an infernal sound wakes you up just a moment before you see how a rock violently destroys your bookshelf, your old “vintage” radio and bounces towards you. It will take you a little longer to realize that the rock has passed through the ceiling before hitting you. And as strange as this story may seem, it is totally true. It was a clear afternoon in 1954 when a meteor struck Ann Elizabeth Hodges. The woman was lucky and only received a huge bruise on his waist. But he could have experienced a consequence as tragic as that of his poor radio. After all, we are talking about a piece of rock that fell at hundreds of kilometers per hour, burning on its frictional path towards the surface of this small planet. Ann ended up in the hospital but not because of the blow, but because of a small nervous breakdown caused by the huge crowd that came to see what had happened. Let us remember that in the 1950s, the Cold War was in full swing and conspiracy theorists did not miss an opportunity to see Soviet planes fly over (and explode) in American skies. So, after the sighting of the meteorite, a small host of curious people gathered around the Hodges house. And here began the adventures of the famous Sylacauga meteorite, whose name is due to the Alabama town where it fell. The fragment that hit Ann was called “Hodges meteorite“, while the complete meteorite, which broke into three about nineteen kilometers above the surface, it was much larger, probably almost half a meter. After the commotion, the assistance to Mrs. Hodges and the uncertainty, the United States Air Force sent a team to collect the remains of the meteorite. The stone’s fame rose incandescently over the next few days, continuing until a couple of years later. The media and residents of the entire region echoed the impact and there were those who wanted to buy the meteorite. For his part, Eugene Hodges, Ann’s husband, hired a lawyer to recover the rock from the hands of the State. At the same time, finding out about the mess, Bertie Guy, the landlord of the house, claimed ownership of the stone, much to the chagrin of the Hodges, with the intention of covering the repairs that the meteorite had cost her. The stress caused by all this diatribe and as attention on the meteorite faded, along with the potential buyersthey pushed Ann to donate the Sylacauga meteorite fragment to the Alabama Museum of Natural History. But Ann, according to the chronicle, never stopped being afraid of something falling through her ceiling again. Other “lucky” people in the history of extraterrestrial impacts Anna E. Hodges is the first and only person (at least reliably) to have been injured by a meteorite. But it is not the only case related to an extraterrestrial rock described in our history. Luckily for the rest, none of them have been hurt, if we can believe their version. Let’s go back to August 1992, in Mbale, Uganda. A boy was heading to the village when a fireball thundered in the sky. Shortly after, a pebble hit the top of a banana and fell on his head. According to reports, a huge meteorite weighing almost a ton would have exploded fourteen kilometers from the surface, disintegrating. Did the fragment belong to that meteorite? We will never know for sure. This is what happens with hundreds of other testimonies that ensure the impact of a meteorite: unlike the Sylacauga meteorite, there is no evidence or analysis that demonstrates the origin of these rocks. That does not mean that there are, as we said, dozens and dozens of stories about meteorites (many of them with tragic endings). An example can be found in the 2016 Indian story in which it was stated that a bus driver had killed by space rock impactafter an explosion was heard. NASA, however, confirmed that this was not possible since the incident did not coincide with any detected or predicted astronomical event. The protagonists of other documented cases have had much luckier in which the meteorite passed very closely, without hitting them. We are talking, for example, about Michelle Knapp, whose Chevrolet was pierced by a meteorite to his surprise, in 1992. Not so long ago, in 2004, an alien rock happily entered through the roof of the Archer family home in Auckland, New Zealand. The rock just bounced and she remained lying, expectant, on the floor of her living room. If you want to join the club of those “hit by a meteorite” you better be patient. Just like calculation an engineer at the German Aerospace Center named Christian Gritzner, a while ago, the chance of this happening is 174 million. To do this, it calculated the surface area we occupy, our average life expectancy and the habitable surface area. That, added to the calculations of meteorites that fall per year, provided the result we were talking about. Fragment of the Chelyabinsk meteorite It is estimated that up to 10,000 tons of material interstellar crashes to Earth every year. It is not a trivial number. Why aren’t stories of meteorites falling on us more frequent? The first and most important reason, without a doubt, is the fact that almost everyone does it at sea. After all, water occupies most of the earth’s surface. On the other hand, a large amount of this material disintegrates in its fall, leaving a faint trail of dust and gas. As we mentioned, there are many testimonies collected in the press and reports from people who have had a supposed meteorite fall on them. In fact, many of the versions date back a long time, even from other times when “the stars fell from the sky.” But we can assure you that Ann Hodges’ case is unique and special. Nobody would want a monster like the … Read more

Since 2019, Spanish movie theaters have not had so much attendance in a single weekend. The person responsible: Torrente

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‘Torrente Presidente’ arrived in theaters on March 13 without a trailer, without press passes and with a poster with a black background as the only promotional material. In 72 hours it raised close to 7 million euros: with one million viewers, it is the best start for a Spanish film in fifteen years. And these are the causes of the phenomenon. The figures. The first numbers of ‘Torrente Presidente’, before the weekend ended, were already overwhelming and predicted extraordinary success. Premiere on 1077 screens. 150,000 tickets sold in advance. 2.4 million euros and 300,000 spectators on Friday alone. At the end of the weekend, it had generated a total of 6.94 million euros, 70% of the national box office. Of course, it is the weekend with the highest attendance at cinemas since 2019, before the pandemic. The figure places the sixth installment of the saga as the fourth best premiere in the history of Spanish cinema, behind ‘The Impossible’ (€8.9M), ‘Torrente 4: Lethal Crisis’ (€8.6M) and ‘Torrente 3: The Protector’ (€7.21M). It is also the highest-grossing Spanish film of the year and the best debut of a Spanish production in the last eleven: no national film had reached that level of box office on its opening day since at least 2015. Unusual marketing. Segura opted for a launch strategy completely atypical: The film arrived in theaters without a trailer, without promotion and without prior press screenings, announcing itself only with a publication on social networks. The director has explained that his intention was that fans of the saga would be the first to enjoy it. Curiously, Segura has for decades been one of the most active Spanish directors in the promotion machine, continually appearing on television wearing t-shirts with the film’s title. Once ‘Torrente Presidente’ was released, it has already been seen on programs like ‘El Hormiguero’ and has begun to give interviews and give access to press passes. You know what you’re going for. Curiously, Torrente’s films do not stand out for their plot twists or spectacular surprises, but there is another secret to keep: the cameos. As could be seen when the film arrived in theaters, ‘Torrente Presidente’ is one of the densest films in the saga (if not the most) in terms of number of cameos and guest stars. That was what Segura did not want revealed, and that is why there are abundant articles on the internet that they gut this aspect of the movie. It is the great secret of the premiere, above its plot or its approach, where it rains in the wet. And now what. If in a film like this the surprise effect is important, word of mouth is even more important. From its second week onwards, Segura will adhere to the usual rules of the promotion (trailer, poster, pass, interviews) seeking to maintain the momentum. The first milestone that ‘Torrente Presidente’ has to overcome is the 22.1 million in revenue from ‘Torrente 2’, the most lucrative of the saga to date. At this rate, this second week could exceed the 14 million euros that the intermediate installments of the saga accumulated, amounts that the films of ‘Father there is only one‘. In Xataka | There are many people who hate Santiago Segura’s films. The problem is that they “save” Spanish cinema every year

In 2003, NASA suffered a serious accident that killed seven people. The person in charge: a PowerPoint

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On January 16, 2003, NASA’s STS-107 mission was underway. The space shuttle Columbia was launched with its seven crew members into low orbit to test the effects of microgravity on the human body. Those seven people never returned to Earth. The tragedy could have been avoided, but years later the analysis of everything that happened those days has left a terrible conclusion: a presentation of PowerPoint He killed those seven people. The launch, as said James Thomasseemed to be perfect. The crew began to carry out their task, and were expected to spend 16 days in space performing 80 experiments. Just one day after the mission began, NASA officials realized that something had not gone right. NASA has a protocol for reviewing the launch with external cameras. After 82 seconds, a piece of spray foam insulation (SOFI) fell off one of the ramps that attached the shuttle to its external fuel tank. As the crew rose at 28,968 kilometers per hour, the piece of foam collided with one of the tiles on the outer edge of the ship’s left wing. The insulating foam coming off was nothing new: it had happened on the four previous missions and was the reason the cameras were deployed to analyze the launch. The problem is that the blow had occurred in the layer that protected the ship during its re-entry to Earth. The slides of yore What did NASA do? Study the possibilities and conclude that there were three: First, the astronauts could have done a spacewalk to check the helmet. Second, NASA could have sent another shuttle to pick up the crew. Third, they could risk simply re-entry. Those responsible for the mission analyzed the situation with Boeing engineers and created a report in the form of a PowerPoint presentation with 28 slides. The conclusions revealed something important: it was assumed that the wing tiles could tolerate foam impacts, but that assumption had been made under very particular conditions. The pieces of foam in the tests were 600 times smaller than those that had hit the Columbia. To reflect those details, the engineers created this slide: At NASA they listened to the explanation, and the engineers believed they had conveyed the risks well. However, NASA believed that the engineers, even without being certain, suggested that there was no damage that would put the lives of the crew in danger. The option they chose was the third. Columbia would re-enter on February 1, 2003, at 9:16 AM (EST). At 9 that day, Dallas residents saw how the ferry had disintegrated into pieces. The entire crew died. The investigation into the tragedy revealed that NASA and engineers had had the right information, but had made a bad decision. Edward Tufte, a Yale professor, explained that the problem had been with that damn slide and the way it had been presented. The title already seemed to indicate that the risk was not particularly high, but the slide also had four cascading points with no detailed explanation of what they meant: interpretation was left to the reader’s discretion. It was not clear whether the first point (1) was the main one, or if the rest of the points had the same relevance. The different font sizes, strange hierarchy, and text density didn’t help. There were over 100 vague words and adjectives (“sufficient,” “meaningful”), making the slide too open to audience interpretation. The biggest problem is in the last two points, where it was indicated that what they had tested in the preliminary tests was very different from what had happened. NASA itself indicated in your report after the investigation that they had relied too much on PowerPoint. The expression ‘death by PowerPoint’ has been used for years to indicate how there are presentations that induce boredom or fatigue due to their information overload. A bad design and the overuse of points to order each data are common problems in this and other similar applications. Unfortunately, in this case that expression became tragically true. In Xataka | A new “solar system” has just been discovered. There’s just one problem: it shouldn’t exist. In Xataka | Boeing was trying to put the Starliner fiasco behind it: NASA has just classified the 2024 incident at its highest level

The Oscar gala has been completely unrelated to the conflicts in Iran and Palestine except for one person: Javier Bardem

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Javier Bardem took the stage at the Oscars with a red badge with large letters hanging on his lapel. “No to war.” The same one he wore 23 years ago at the now legendary Goya gala that opposed another war, that one in Iraq. Before announcing the Oscar for Best International Film, he waited for the accompanying music to end and said: “No to war. Free Palestine.” The public applauded the actor’s bravery, unconsciously making clear the cultural abyss between Hollywood and Spain. An apolitical gala, except for a few things. The Academy had already warned that this gala would be exempt from political proclamations, but there were a couple of exceptions. One was a devastating Conan O’Brien, who He congratulated the British because they do stop their pedophilespointing to the Epstein files and the recent arrest of Prince Andrew. Jimmy Kimmel dedicated a little dig at ‘Melania’not nominated for Best Documentary. Javier Bardem, however, had no problems naming wars, countries and leaders. Why the pin. On the red carpet, Bardem explained to the press that the “No to War” pin was the same one he wore in the Goya of 2003 while protesting against what he described as what he has later described as the “illegal war in Iraq”. This time he wore the badge to protest against the US and Israeli attacks on Iran. “We are here 23 years later, again with another illegal war created by Trump and Netanyahu, causing a lot of damage and killing many innocent people,” declared. In addition to that badge, he wore the Handala, a figure of a child with his back turned that the cartoonist Naji al-Ali created in 1969 and which has become a symbol of Palestinian resistance. Legal ironies. A detail completed the portrait of wars and conflicts against which Bardem protested: the Palestinian actor Motaz Malhees, one of the protagonists of ‘The Voice of Hind Rajab’, nominated for Best International Film, could not attend the ceremony because the new regulations of the Trump administration prevented him from traveling to the United States with his Palestinian Authority passport. The film chronicles the attempts to rescue a five-year-old Gazan girl killed by an Israeli bombing. No to war: Origins. We recommend the podcast still in progress ‘Delusions of Spain‘ dedicated to the 2003 Goya gala, to understand all the implications of the protests of that year. The invasion of Iraq was imminent and Aznar had publicly shown his support for Bush. Willy Toledo, Alberto San Juan and the Animalario theater group took over TVE to protest against the government itself: there was no official plan but the vast majority of guests and candidates put on the stickers. Bardem himself was the first to start the protests that night with a “Never again” against the Prestige disaster, which was taking place in those same days. Different industries. The gap that separates the political culture of Spanish cinema from that of American cinema is neither new nor accidental. In Spain, the sector has a documented tradition of public positioning: the white hands of the president of the Academy José Luis Borau against ETA in 1998, the violet tide of recent years, the speeches on historical memory, Bardem himself in 2003. The industry understands that the gala is a loudspeaker and that using it makes sense, even if it has costs. Susan Sarandon, upon receiving the international Goya during her visit to Spain, declared that she was “very surprised” by the atmosphere of political protest that was breathed there, in contrast to what he described as “censorship” in the United States. Because Hollywood works differently. Explicit political activism from the stage is usually the exception, not the norm. Bardem has verbalized it with little contemplation: at the 2025 Emmyswearing a Palestinian kufiya, said he “would not work” with any company that supported Israel, joining protests from other Hollywood actors. He added that not getting jobs was “absolutely irrelevant” compared to what is happening in Gaza. National protest. It is curious that this has happened in a year like this, the triumph of a highly politicized film like ‘One Battle After Another’. However, although there were different proclamations in favor of peace and well-intentioned desires to improve the world (starting with those of the film’s own director, Paul Thomas Anderson), no one expressed the demands as forcefully as Bardem. That thus demonstrated that “I am Spanish, Spanish, Spanish” goes beyond winning at tennis from time to time. In Xataka | Two Oscars with the same serial number: how the biggest and most confusing silent fraud of the Academy was created

Science is clear that being a good person gives happiness. The problem is the hidden cost of “overdoing it”

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Since we were little, society has bombarded us with a very clear message: you have to be good people. It’s a moral imperative, yes, but over the past few decades science has attempted to answer a much more pragmatic question: does being kind to others have a real impact on our happiness? This is where A group of researchers wanted to give an answer. What we know. The answer to this question is ‘yes’ according to the latest articles that have been published on the matter. But we must keep in mind that taking kindness to the extreme, leaving our ‘skin’ for others without attending to our own needs, has a real impact that translates into burnout and also in a great emotional exhaustion. And surely, some people can see themselves very reflected in these concepts of literally being very ‘burned out’ for being very kind to others and attending to all the favors they ask of you without thinking about oneself. The positive part. The idea that “good people are happier” is not a simple phrase of Mr. Wonderfulbut it is a conclusion with solid empirical support, especially in the field of positive psychology. Here the researchers were able to see, for example, in a Japanese sample that happier people performed more daily acts of kindness. What’s more, they found that forcing people to simply “count” their own kind acts for a week measurably increased their happiness. There are more studies. Beyond this case, which is very classic, the bibliography leaves us with a great meta-analysis that reviewed decades of research to conclude that help, donate or support others is consistently associated with persistently higher well-being, even if modest in some cases. Something that was also demonstrated in the experimental works of Sonja Lyubomirskywhich made it clear that assigning a group of people the task of “performing acts of kindness” significantly increases their well-being compared to control groups. The negative part. If being good is so positive… Should we give ourselves to others without limit? The answer here is a resounding ‘no’. As has always been heard, the middle ground is where virtue lies, since reaching absolute altruism causes compassion fatigue and burnout. And it is no wonder, because altruism taken to the extreme, especially in highly demanding contexts, is dangerous. The studies on health professionals and caregivers clearly show that high exposure to the suffering of others, combined with a strong compassionate orientation but without clear limits, triggers the risk of psychological collapse and, therefore, serious problems such as anxiety. Its consequences. An empirical study on altruism that exists among co-workers revealed that, although constantly helping colleagues encourages cooperation, in the long term it is associated with great emotional exhaustion and depersonalization of the relationship. That is, the system collapses if aid becomes chronic and absorbs own resources. And the problem is that when people are very compassionate with the rest of the world, they are usually incapable of being very compassionate with themselves and have much greater wear and tear. Here empathy needs a protective shield that is nothing more nor less than a series of limits regarding interpersonal relationships. Although logically there are cases that are difficult to mark because we tend to be too kind. The society. To fully understand the picture of human goodness, one must do zoom out since it is not about what we do individually, but about the ecosystem where we are living. Here the World Happiness Report 2025 dedicate an entire chapter to analyze on a global level how kindness and happiness interact. And their conclusions are revealing, since they point out that the greatest predictor of individual happiness is not the frequency with which we do good acts, but the expectation that others will do good things too. In this case, the report gives a very illustrative example: the expectation that, if you lose your wallet, a stranger will return it to you. Here, believing in the goodness of others has a brutal impact on reducing inequality of happiness within a country, and as the SDSN network points out In their adaptation of the data for Spain, “believing in the goodness of others is much more related to happiness than previously thought.” Images | Brooke Cagle In Xataka | If the question is “where is the secret to happiness,” an expert believes it is hidden in these 15 statements

Getting married in Switzerland was equivalent to paying more taxes than a single person. And a referendum has put an end to the problem

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In Switzerland, marriages they are news. And not because of its rise or fall, demographic issues or new trends when celebrating them. They are for strictly tax reasons. In a historic decision the Swiss have supported majority (with 54% support) a reform that will basically put an end to what is called the “marriage penalty” in the country. In other words, saying ‘I do’ in Switzerland will no longer be (in most cases) a sentence to paying more when declaring income to the Treasury. The decision has come preceded by an intense debate, which gives a clue that the issue does not only have fiscal implications. The background is social, cultural and historical. What has happened? That after years of debate Switzerland has given the ‘green light’ to a key tax change for marriages. Couples in the country who formalize their relationship will stop paying taxes jointly, through a single tax return in which the sum of their income and assets is taken into account. From now on, each spouse will be taxed individually. Just as if he hadn’t gone through the altar. The measure has received the endorsement of 54% of voters during a referendum in which they have discussed more topicsbut it does not mean that it will be activated immediately. The idea is that it be adopted gradually, over the next five years. The cantons have margin until 2032. Is it so important? Yes. In fact in Switzerland (and other countries who have paid attention to the fiscal change) there is no talk of joint or individual taxation, but of something much more forceful: the end of the “marriage penalty”. Because? Because according to its promoters, the current Swiss tax regime punishes those marriages in which both spouses work and enjoy good salaries. In these cases, with the current system, couples are forced to bear greater burdens than they would face if they remained single. That is, the same couple can find themselves in one or another tax bracket (more or less beneficial) depending only on whether they have formalized their relationship. Why’s that? Basically because the Swiss system is a few decades old and is based on a traditional family model in which each household has a single base salary. If the family receives more income (a second payroll) they are usually taxed at a higher marginal rate. “The joint model came from a time when women’s income was considered a ‘complement’ to that of their husbands,” clarify Swiss Info. With the new system, that changes. Does it influence that much? What we have seen so far may sound abstract or too theoretical, but its scope is better understood with practical examples. In January Swiss Info carried out a simulation for different profiles of households with one or another tax system and found that the ‘photo’ changes quite a bit. The summary is very simple: new tax model It mainly benefits marriages in which both spouses earn the same or similar amounts and harms (forcing them to face a greater tax burden) those in which there is a greater imbalance of income between the members of the couple. A practical example. Let’s take the case of a couple in which both members earn the same: 100,000 francs. With the joint model that has been operating in Switzerland for years, its tax burden would be about 6,700 francs. With the new individual taxation system it would drop to 2,700. Things change in couples in which there is only one salary. In these cases (with the same level of income) individual taxation will mean an increase of 32% compared to joint taxation. What is the change looking for? Its promoters assure that the new model will solve a problem that has been dragging down the Swiss economy for some time: a tax system that discourages paid work for those people who provide a second income to their homes. When changing the legal framework, remember Financial Timesthe Swiss government hopes to increase the nation’s workforce by about 60,000 people and increase the national GDP by about 1%. Advocates of the change hope it will help women gain strength in the Swiss labor market. It is estimated that only 60% of Swiss women work full time, a percentage lower than the OECD average, which is around 78%. The “marriage penalty” has also led to some curious practicessuch as couples who marry without legally registering their union or even marriages that they divorce before retiring for tax reasons. Are they all advantages? Not at all. At least that is what the sectors most critical of the measure maintain, warning of several negative effects. The main one, that the new system will result in more bureaucracyincreasing the workload (and costs) of the administration. There are cantons that also fear that the change of model will affect their coffers, punishing them with a loss of income. Beyond the practical issues there is another ideological one: part of the critical sector warns that individual supervision will generate inequalities that will harm traditional families above all. According to the Government, the new framework will more or less half of the taxpayers see their tax burden reduced. 36% would not notice changes and only the remaining 14% will have to pay more taxes. Images | Leonardo Miranda (Unsplash), Ronnie Schmutz (Unsplash) and Leo_Visions (Unsplash) In Xataka | 40,000 euros to say “yes, I want”: weddings in Spain have become events and their price is skyrocketing

Tesla’s enormous problem in Germany has an alarming figure and a clear person responsible: Elon Musk

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Three out of four potential buyers of an electric car reject the idea of ​​buying a Tesla. The study points to the German market, which is the first electric car market in Europe by sales volume, and explains an important part of Tesla’s failure in Europe during 2025. Three out of four. 75% of potential buyers of an electric car in Germany do not value the idea of ​​buying a Tesla car, according to a study by the German Institute of Economics in collaboration with the Technical University of Dresden. The figure, which in itself is bad, has even more meaning. And that 75% is made up of potential customers who believe it is unlikely to buy a Tesla (15%) and those who completely reject buying a vehicle from this brand (60%). The reason, as we could imagine, is not a question of competition or price. The disaster. Last year, 545,142 electric cars were sold in Germany. It was, by far, the strongest electric car market in Europe. The growth was 43.2% compared to 2024, the year in which just over 380,000 electric cars were sold. Its market share reached 19.1%, above the European average, according to ACEA. For Tesla, however, it was not a great year. In Europe, 150,504 electric vehicles from Elon Musk’s company were sold, 37.9% less than the previous year when 242,436 registrations were registered. The most problematic thing is that the company had achieved a market share of 2.3% (a good bite to eat on the electric car pie, which in 2024 was only 13.6% in the European Union. That is, almost two out of every 10 electric cars sold in Europe were from Tesla. The drop was even more pronounced in Germany. There, the drop was 48.4%, as recorded Reuters at the beginning of the year. And, with everything, It has not been its strongest percentage drop in European countries but the damage in volume is more than evident. The politics. The decision by which the Germans seem to completely reject Tesla is evident to the creators of the study: Elon Musk’s political positioning. According to the authors, political positioning influences the purchase of a car more than sociodemographic characteristics. They point out that young people, those with a higher level of education and those who live in urban areas are more inclined to purchase an electric car. In political terms, Green supporters are the most open to acquiring this technology and AfD (German far-right) voters are the least enthusiastic. On average, they say, the potential customer for an electric car has grown by over 40% and those who reject it outright have also fallen. But the problem for Tesla is that it is not attractive to either group. Among the Greens, only 10.8% value the purchase of a Tesla as their first option and the percentage grows among AfD followers to 15.2% but it must be taken into account that these voters are also less in favor of buying a car of this type. Just lose. The study concludes with a statement: Elon Musk has lost support for buying cars among progressive groups (those who buy the most electric cars or are willing to buy) and has not attracted enough conservative groups to alleviate this disadvantage. The result is a direct consequence of a year 2025 that began with Elon Musk doing a Nazi salute during Donald Trump’s takeover of the United States and which continued with a explicit support of the company’s head for AfD and other far-right parties in Europe. It must be taken into account that this type of political positioning in Germany is much more delicate than in other countries. In Germany the Nazi salute is a crime punished with a fine in minor cases but which can be grounds for imprisonment in more serious cases. Study on preferences when buying an electric car in Germany segmented by political parties. Source: German Institute of Economics The worst option almost always. The image above shows the predisposition of Germans to the type of electric car they want to buy, segmented by their origin and the political parties that these potential customers vote for. According to this data, Tesla is the last option in four of the six political parties studied, even behind Chinese cars as the first option. The latter always surpass him except among CDU and SPD voters (although in both cases a greater percentage considers it possible to buy a Chinese car over a Tesla if we add the second level of predisposition). Tesla reaps the worst results among the Greens and Linke (The Left) and the absolute rejection is greater among the supporters of the latter political party. Chinese cars are, in all cases, the second option chosen when considering those who are willing to buy an electric car and those who value it as a possible purchase. The Germans are the ones who obtain the most support and the first option in all cases, with the greatest support among Green voters and with the AfD as the party with the greatest reluctance to buy it. Photo | Elon Musk in X and German Institute of Economics In Xataka | Tesla is discovering in real time that the most difficult thing was not to build a car brand from scratch: it was to maintain it

The fascinating search for the oldest person ever photographed

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Have you ever wondered who the oldest person ever photographed was? We don’t talk about the first photograph in history that the human being was capable of doing, which is also a very interesting topic, but the one in which the person born appears before any other who has ever been immortalized in a photo. It is not an easy task to give a clear and emphatic answer, since it is difficult to trace people born at the end of the 18th century, but there is a certain consensus around some names. Who knows, maybe in a few years we will discover a new photograph that will surprise us again as the ones we have in our hands have done. Be that as it may, the topic is as exciting as it seems. Conrad Heyer and John Adams According to the information offered by the Maine Historical Societythe oldest person ever photographed was Conrad Heyer. He was a veteran of the American War of Independence whose date of birth dates back to 1749. The following photo of Heyer is estimated to have been taken in 1852, four years before his death. Yes, here he was 103 years old. And yes, it is amazing to be able to see a photograph of someone born in the mid-18th century. The photo is simply impressive, both in terms of composition and because of Heyer’s firm and almost defiant gaze. It was made using the daguerreotypea photographic procedure that was made publicly known in Paris in 1839 and was subsequently used for years throughout the planet. Also in Spain, of course, where daguerreotypes were made from 1839 to 1860. But back to the topic at hand, was Conrad Heyer the oldest person ever photographed? This is what appears in the data offered by the Maine Historical Society, as we have seen, but on the other hand the Susquehanna County Historical Society has a copy of a photograph of a certain John Adams. A shoemaker by profession, he was born in Worcester a few years before Heyer, specifically on January 22, 1745: Conrad Heyer, born in the 18th century, very happy to pose for posterity, as can be seen. John Adams, also very excited. Once again it is a daguerreotype, although in this case it is not known for sure what year the photo was taken (the original has not been found). With the data we have, what we do know is that it had to be taken sometime between 1839 and 1849, the year in which Adams died at 104 years. Heyer and Adams enjoyed lives of more than a century. And from what we see in the photos, it can be said that they were not in bad condition at all. There are at least a couple of other people who could dispute Heyer and Adams for the honor of having been the oldest person ever photographed, although the documentation is somewhat confusing and they are not as clear-cut cases as the previous ones. The first of them is Baltus Stoneanother Revolutionary War veteran like Heyer. His date of birth could have been 1744 according to the manuscript that accompanied a daguerreotype from 1846, but in other documents It is implied that he could have been born in 1743, 1747 or 1754. Too much dancing around dates. On the other hand, the New York Historical Society He has in his possession a daguerreotype taken in 1851 of a slave named Caesar which, judging by the information that appears on the back of the frame, born in 1737 in Bethlehem (New York), and died in 1852. If this were true, not only would we have a clear winner, but Caesar would be 114 years old in the photo. Yes, looking at the image it is a little difficult to accept these data as good: Baltus Stone himself. The New York Historical Society itself confirmed to Benjamin S. Beck in a private conversation that Caesar’s date of birth could not be fully confirmed. The only public record that may shed some light on this is an August 7, 1850 entry in the Bethlehem population census listing a 110-year-old Cesar Nicholls (he was born as a slave to a Van Rensselaer Nicoll). Veterans of the Napoleonic Wars arrive In addition to the daguerreotypes of John Adams and Conrad Heyer, who could well be the two oldest people ever photographed, we cannot forget the collection of photos about veterans of the Napoleonic Wars property of Anne Seddon Kinsolving Brown. Although it is not known for sure how Ms. Brown obtained these photographs, their story is fascinating. After Napoleon’s death in 1821, veterans of the Grande Armée and the Guard who survived the Napoleonic Wars marched in uniform every May 5 to the Place Vendôme in Paris to pay their respects to the fallen emperor. The photographs in Mrs. Brown’s collection were taken around the year 1858, as the veterans shown in them were wearing the St. Helena medal awarded to them all in August 1857. They are the only remaining photos of these soldiers wearing their original uniforms and insignia. All of these veterans were around 70 or 80 years old at the time they were photographed. That is, all of them were born at the end of the 18th century and, therefore, they are part of the group of people born before 1800 who were photographed. Images | Brown University Library In Xataka | What happened to Technicolor: evolution and death of the company that changed cinema and was overwhelmed by its ambition In Xataka | The first photographic meme in history was extremely macabre: posing as decapitated corpses

single person tables

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Eating alone outside the home has its own particular casuistry and I know this because I have had to travel without companions many times, enough to develop a filter of places that do and others that don’t. Among those running for office, there is no shortage of leaning on one side of a tavern bar to have a quick pintxo at a small table at Starbucks, passing by a more or less discreet table at McDonalds for a quick refueling. I want to eat my burger alone. About looking for a small table or one little corner It has its logic: eating has its intimate and shameful part reinforced by the feeling of “not wanting to bother” because well, although in theory any restaurant is suitable for a person to eat, in practice they may not be interested in having a table of two or four wasted with only one diner. On the other hand, you can also enjoy your food at your leisure. In the McDonalds of China those individual positions are already They are among the most valued. The provision itself is not new (and not necessarily It has to feel like a punishment.) nor does it have to go hand in hand with those seats shaped like a bike seat nor of reduce them to a minimum to save space, but rather high tables with a screen that gives a feeling of false intimacy for solitary diners. The phenomenon has been widely reported on social networks such as Xiaohongshu or Weibo, the counterparts of Instagram and Twitter: Shanghai news outlet Kankan News collect some of the best in one video. The McDonalds screens. Kankan news What false intimacy hides. In short: these screens make it very easy for you to avoid having to act Swedish to avoid the uncomfortable situation of meeting an acquaintance and having to greet them until you meet them. You sit there discreetly and eat without interaction. The Shanghai media reports testimonies from psychology professionals that explain the phenomenon: social interaction is risky for them compared to chats, where you can edit or delete what you say; and as a refuge after the inevitable social exposure after work, where they have the obligation to be friendly and smile due to social imposition. To the youth Chinese society ignores social interaction. China Youth Daily interviewed to 2,000 people between 18 and 35 years old and the result was overwhelming: 64% feel lost when they meet people offline. The percentage is even higher in this 2023 survey conducted on 1,438 Chinese people born between the decades from 1980 to the 2000s: more than 80% reported feeling anxious in social interactions. Time Magazine has put it into perspective because the phenomenon is much more than eating alone: ​​Chinese society has gone from traditionally living with family nearby (even sharing a roof) to the younger generations embarking on their lives alone after leaving their homes in rural areas to work in big cities. The maximum and most tragic expression is the success in downloads of the app “Are you dead?”. The McDonalds screens, part two. Kankan news The economics of social phobia is here. China has seen a dramatic shift in the number of people living alone, with more than 100 million single-person households, according to annual report from the National Bureau of Statistics of China 2024. In 2030, they estimate that the figure will rise to 150 – 200 million. And the economy is adapting to this paradigm shift: according to research firm iResearchthe economy of social anxiety in China already moves approximately 172 billion dollars in initiatives such as carts with “Do not disturb” signs so that product promoters in Freshippo supermarkets (owned by Alibaba), gyms and 24-hour stores without staff where everything is managed with QR codes without crossing a word with anyone, do not approach. In Xataka | The future of delivery lies in group orders with your neighbors: China is already experiencing it In Xataka | China is filling up with “quadricycles” that do not require a driving license. And they are a problem for road safety Cover | Bruna Santos

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