decided

In his mission to follow the movements of North Korea, South Korea has decided to bet on an advanced steering wheel

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In South Korea, the surveillance of heaven It is a constant task that is never terminated. Missile tests and the use of low flight drones The need to strengthen detection systems has highlighted by the north. Radars on land, conditioned by the country’s geography, do not always offer the necessary coverage against threats that seek to go unnoticed. To respond to that challenge, Seoul has decided to bet on a new generation of Early alert planescapable of expanding surveillance and ensuring more stable control of your airspace. It is not just about incorporating technology, but ensuring that the country has sufficient means to anticipate any scenario. The search for a new early alert plane It started in 2020when the Defense Procurement Agency (DAPA) approved the second phase of its AEW & C program. By then, South Korea already had four E-737 Peace Eye acquired from Boeing in 2006 and delivered in 2012, but the experience had made it clear that they were not enough. Parliamentary documents revealed in 2019 indicated Availability problems and technical failuress that prevented maintaining the planned patrol rate. To that limitation was added the pressure of an increasingly complex strategic environment, marked by the expansion of North Korean arsenal. A jump in the air surveillance strategy Seoul has opted for an unusual combination until a few years ago: an executive reactor Bombardier Global 6500 equipped with radar The/W-2085 developed by Elta. This system, with active electronic exploration antennas on the sides and additional sensors in the nose and tailallows to monitor in all directions promising a much greater scope than that of conventional radars. With this model, the country is looking for a more compact platform and with operational costs contained compared to larger solutions. The contest was marked by a struggle between two proposals that started from the same base plane, the 6500 global. L3Harris offered to integrate it with the radar the/W-2085, while the European Saab presented its globaleye solution, equipped with the radar Erieye Extended Range. Dapa’s evaluation concluded that there were no major differences in technical performance, but in other aspects. As the agency explainedthe American proposal received more points in operability, maintenance costs and contribution to the local industry, while the Swedish firm stood out in price and contractual conditions. Conceptual Image of Global 6500 for South Korea According to Dapa, the approved budget amounts to 3.87 billion wones, about 2,820 million dollarsand contemplates the incorporation of four planes until 2032. The goal is to have permanent patrols capable of monitoring the national airspace without interruption and coordinating the response in case of crisis. Deliver planning up to that horizon will progressively integrate aircraft in the operations of the Air Force. An E-737 Peace Eye in the United States The industrial component presumably had a relevant weight in the decision. L3harris has been supplying equipment to the South Korean armed forces, from electro-optical and infrared surveillance systems to safe communications and night vision devices. The company has an authorized service center in the country, which reduces maintenance times and simplifies logistics in case of breakdowns. The 6500 global is expected to reinforce the air defense of the Asian country. These devices will be integrated into the grid national Istarconnecting combat sensors and units to generate a complete image of airspace. Its main mission will be to detect intrusions and coordinate the immediate reaction, but its regular use is also contemplated in periods of calm to maintain training and preparation of crews. Images | L3harris (1, 2) | United States Air Force In Xataka | The F-47 will not only be the most advanced hunt in the United States: the filtration of its badge has revealed what country it aims

Australia has decided to make a contribution to the lunar race in the most Australian way possible: with a giant spider

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The new lunar race does not consist only of returning to the moon, but to stay. And for that infrastructure is needed. NASA wants lunar concrete houses for 2040ESA has already found a method to pave roads from the regolitoand China trust that 3D impression accelerates your plans to create a large lunar base. Now an Australian company has put its own bet on the table, one that could not be more Australian: a Robot spider. A giant robot spider that prints houses. His name is Charlotte, and he is a hexapod robot (entomologists will forgive me) that displays his six legs to become a huge 3D printer capable of moving along the land as he built a house. Presented during the 76th International Congress of Astronautics in Sydney, this creation of Australian companies Crest Robotics and Earthbuilt Technology has been Designed for a double purpose: Solve the housing crisis on Earth and, incidentally, prepare to build the first bases on the moon, something that Australia could contribute as a partner of the Artemis program. Build at the speed of 100 masons. Although the most striking of Charlotte is the arthropod inspiration design, its true magic lies in the combination of advanced robotics with a very particular 3D printing system, which can have a key advantage on the moon. Instead of depending on massive porches, such as other 3D construction printers, Charlotte promises to place himself on the walls that he creates and walk with his six legs to move as he adds layers to the building. This gives it an agility and portability that traditional printers do not have. According to its creators, you can build A 200 square meter house in 24 hours, so it will work at the speed of 100 masons. On the moon the whole floor is concrete. On paper, Charlotte meets several of the requirements to manufacture on the moon: it is light, you can fold its legs to occupy much less space in a rocket, and is designed to collect the materials available locally. On Earth, it promises to manufacture houses with sand, earth or crushed brick. On the moon, the plan is to collect soil regolito, compress it in a flexible tank and use the compacted material to form the layers of walls with already tested 3D printing techniques. It is an industrial and automated version of the construction technique with sacks. The regolite, the fine and abrasive dust that covers the lunar surface, is both a problem and a solution. It was a nightmare for Apollo missions, adhering to costumes and equipment, but it is also The fundamental raw material For any lunar construction project. If one day there are people living on the moon, they may do so in houses built in the most Australian way: with a gigantic spider (forgiveness, hexapod) robot. Image | Crest Robotics In Xataka | Forget the “little step for man.” The new moon career is not for glory, it is for the control of its resources

In full boom of energy drinks, Coca-Cola has decided to bet on something else: “advanced hydration”

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You just need to enter a power shop and see the refrigerators full of cans of a thousand and one colors to get to the conclusion that if there is any saturated sector in this country that is that of drinks. But Coca-Cola believes that it is not enough. That is why he has just announced that It disembarks in Europe with ‘Bodymarmor Lyte’its commitment to “revolutionize” the segment of advanced hydration; A sub-director who, in the next three years, will grow 24%. And he will start with Spain. And that is perhaps the most interesting question: how have we gone from living in a world hooked to energy drinks to another in which the largest world giant of drinks bet everything to a product To “squeeze life to the fullest and that sometimes experiences moments of exhaustion that prevent you from maintaining your usual rhythm”? What is the ‘advanced hydration’? An almost Marketinian term to call a “hydration approach” that beyond simple water consumption. It incorporates additional components such as electrolytes, vitamins, antioxidants or other ‘technologies’ to enhance “water absorption, retention and nutrient rebalancing.” It is used in several areas, but what interests us today to understand Coca-Cola is its use in the sports field. There, it comes to basically mean the use of water with electrolytes. Water with things. That’s where Bodymor Lyte enters. As explained from the companyit is a non -isotonic drink, low in calories, designed to improve water absorption (thanks to electrolytes) and B6 vitamins. And it is curious because Coca-Cola already has two very popular brands in this range: ‘Aquarius’ (with a composition based on mineral salts) and ‘Powerade’ (especially formulated for “rehydration and resistance” in sport). More than a curiosity … While ‘Aquarius’ is a product of daily, massive and accessible hydration, ‘Powerade’ focuses a lot on the sports field. This is important because with ‘Bodyarmor Lyte’, Coca-Cola is doing something similar to the turn that Apple with the Apple Watch: a turn towards health and the premium. Because? It is true that the great phenomenon of drinks in recent years has been energy. Coca-Cola, in fact, participates with own products (such as Burn) and also with participation in others (such as Monster). However, as the energy segment grows, so does the health sector (that of drinks without caffeine). In fact, it has been the boom of the “coffee” drinks that has driven the contracting of ‘Better-For-You. That’s where Bodymor Lyte wants to settle. A vision too uniform of an increasingly segmented market. In 2004, Malcolm Gladwell He told the story of Howard Moskowitz. Moskowitz was asked to find the perfect spaghetti sauce. The problem is that, after spinning and more turns, he realized that he could not make a sauce that liked everyone. It was then that he proposed to get more from a sauce. As Gadwell explainedfollowing his advice, “Preno introduced the extra thick sauce and, during the next 10 years, they earned 600 million dollars with their line of thick extra sauces.” In 2004, RAGU had 36 varieties of pasta sauce. Something almost unimaginable 20 years before, when there was only one. The world becomes increasingly diverse (or perhaps we see more and more) and that allows them to grow totally opposite phenomena. Who was going to tell us that a drink was going to reveal the difficulty we have to design policies in today’s world? Image | Coca-Cola Company | GKGRAPHIX53 In Xataka | We already know what energy drinks cost your rest. They are bad news for your dream

Spotify is dealing with an avalanche of songs made with AI. So you have decided to react to mark the limits

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You open Spotify, you run with a song that you cannot stop listening and, nevertheless, the name of the “artist” sounds at all. You wonder if there is a band behind or if it is a Track generated by AIand the doubt is not trivial: the trained ear may detect it, but for millions of listeners the border has become blurred. With generators like Suno either You raising their creation quality, catalogs are filled and the context matters. This week, Spotify announced New policies to stop three fronts: “Slop”, impersonations and transparency on the use of AI. The company states that it wants to protect artists and prevent the public from feeling deceived, without prohibiting responsible use of these tools. In just a few months, music generators have become accessible tools capable of producing thousands of subjects ready to be uploaded to streaming platforms. We do not talk about master compositions, but about songs that meet the minimum to sneak into mass catalogs. The result is an avalanche that makes it difficult to distinguish between genuine proposals and simple algorithmic exercises. For stamps and artists, this saturation not only generates confusion among listeners, it also threatens to dilute income in a system where each reproduction counts to distribute royalties. Spotify’s plan against music made with AI Spotify frames its new rules in a simple idea: music has always been crossed by technology, from the multipist tapes to auto-tune. The current difference is that artificial intelligence evolves at a speed that generates uncertainty. In this scenario, the platform states that it wants to reinforce transparency and shield the confidence of listeners, while respecting the freedom of artists to decide how to incorporate these tools into their creative process. One of the most sensitive spotlights for Spotify is the impersonation of identity. The company has hardened its rules and clarifies that it will not allow songs that reproduce the voice of an artist without its explicit authorization. This includes voice clones generated with artificial intelligence, “Deepfakes” and any unauthorized vocal replica. In addition, new measures are tested with distributors to prevent music from foreign profiles, an increasingly common attack. The objective is that musicians can denounce quickly and maintain control over their own artistic identity. Another front that the platform wants to stop is spam. Spotify explains that some users try to manipulate the system by uploading songs of just 30 seconds to accumulate reproductions with Right to paymentor repeating the same theme with minimal changes in metadata. To combat it, in the coming months will deploy a filter that will identify this type of practices and stop recommending them. The company ensures that the measure is necessary to protect the distribution of royalties and remember that in the last 12 months it eliminated 75 million fraudulent tracks. The third leg of the plan is transparency. Spotify collaborates with DDEX, the agency responsible for setting standards in the music industry, to create a metadata system that reflects the role of AI in each song. The objective is that the credits indicate if artificial intelligence has been used in the voice, in the instruments or in the production, so that the listener knows clearly. As reported by the company, 15 seals and distributors have already promised to adopt this standard, although for now there is no release date. The real impact of the new rules will be measured over time. For artists, reinforcement against impersonation and spam can translate into a fairer environment to compete for attention and royalties. For listeners, promise is a clearer experiencewith credits that allow distinguishing which part of a song has been generated by Ia. Even so, there is uncertainty about its scope: from the possibility of errors in automatic detection to the difficulty that stamps and distributors adapt their processes quickly and homogeneously. Spotify will probably continue working after this announcement. The effectiveness of the filters and the adoption of the new credits will depend on the industry as a whole move in the same direction. AI will continue to evolve and new methods are likely to make control systems. In that scenario, the company will have to demonstrate that its measures not only slow the abuses, but also help maintain the confidence of the listeners and the value of artists’ work. Images | Xataka with Gemini 2.5 | @felirbe In Xataka | OpenAi wants to bill as much as Microsoft in five years. For this

So they have decided to change our habits with an app

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Plug -in hybrid cars have an obvious problem: many owners Do not plug them in. This Toyota knows it, and that is why he has decided to act developing an application which warns the owners of loading the vehicle and offering information about the recharge points. As Admits the brandhe has resorted to behavior science to solve this problem. The amazing thing about all this is that the results of their pilot tests show that your strategy works. The background problem. Plug -in hybrid vehicles offer between 20 and 50 kilometers of electric autonomy, sufficient for most urban displacements. However, when also carrying gasoline engine, many conductors mainly use them as conventional hybrids without taking advantage of their electrical capacity. This ends up significantly its efficiency and increases real emissions with respect to what is promised by manufacturers. Differences between the group that received the intervention regarding what did not. Image: Toyota Toyota’s solution. The Toyota Research Institute has created Chargeminder, a prototype application that applies principles of behavior science to modify load habits. Instead of bombing with constant notifications, the app sends intelligent reminders just at the right time and place, when the owner is more likely to plug his vehicle but could be forgotten or distracted. How the strategy works. The application integrates more than a dozen interventions based on scientific research. It includes gamification elements such as loading gusts, progress graphics and positive reinforcement messages. It also offers educational content through questionnaires that teach when it is cheaper and sustainable to load the vehicle. All designed to create a scaffolding between the intentions of the driver and his real actions. The results are promising. Toyota tried Chargeminder in two controlled pilot studies with approximately 100 volunteers in each market. In the United States, plug -in drivers who received the APP warnings increased load by 10% compared to the group that did not receive them. In addition, according to their reports, their satisfaction with the vehicle grew 16 percentage points, reaching 100%. In Japan, where the app was modified to promote load during maximum solar production hours, drivers changed their behavior by 59%, adding almost 30 minutes of cargo with renewable energy. Why is it relevant now. “Technology is not the only way to reduce emissions: people’s decisions also matter,” affirms Dr. Gill Pratt, scientific director of Toyota Motor Corporation. This approach is especially significant for the company when in multiple reports it is revealed that plug -in hybrids contaminate more than publicized, precisely because drivers do not plug them into. The future of Chargeminder. Although the application is not publicly available, Toyota plans to extend its research program with more personalized and dynamic interventions. The brand will prove Chargeminder in more people and scenarios, with the aim that what they learned helps align the load of electric vehicles with its global carbon neutrality strategy. It is possible that, over time, Chargeminder ends up arriving at your trusted application store. Cover image | Toyota In Xataka | Audi was too Audi to sell its electric cars in China. Solution: Copy Chinese manufacturers

They have decided the future of the country on a discord server

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On September 4, the Nepal government announced the 26 platform closure including YouTube, Facebook and X. It was the drop that filled the vessel for generation Z. What followed was a wave of protests that ended the Parliament in Flames, 30 dead and Government’s collapse. Today, Nepal already has a new interim prime minister, the curious thing is that they chose it in a discord channel. A digital parliament. They count on the New York Times That, after the fall of the government and the consequent void of power, citizens began to organize to discuss the way to follow. They did not do it in a place, but on a discord server. Was organized by Hami Nepala non -profit organization, and had more than 145,000 participants, especially young activists who had participated in the protests. The Army in Discord. When the government announced its resignation, the power passed to the army, which took control of the capital and imposed a touch touch To stop the protests. The Discord group became so influential that several army controls met with the organizers to ask them to propose a candidate who could lead a acting government. The choice. “The idea was to make a kind of mini-elections,” said one of the group’s moderators. Several candidates were shuffled and after several surveys and long discussions, they decided on Sushila Karki, who had been Minister of Justice. Chaos. The group acknowledges that it does not represent the entire country and its goal is only to look for a functions leader who can organize elections. It is the first time that a vote of this importance is made on a messaging platform and some participants have that everything was very disorganized. Even the moderators had to eliminate messages inciting violence or simply looking for trolley. In addition, it was not the only group in Discord, others who tried to gain influence were also created. Origin of the conflict. According to the previous Government, the prohibition of various platforms and social networks was due to the fact that they did not comply with the norms of the Ministry of Communication. However, for critics, the closure would respond to a growing tendency in those networks where Nepalís, especially Young people from gene generation criticized nepotism: The privileges enjoyed by relatives of influential politicians. This, added to an 20% youth unemployment rate led to a great concentration in the capital. Cover image | Wikipedia, Ivan Radick (Flickr) In Xataka | That Japan has 100,000 people over 100 years explains a problem: they are running out of drivers, literally

Bad Bunny has decided not to take his tour to the United States. And so it has generated 196 million dollars for Puerto Rico

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Bad Bunny is, in all likelihood, The most important Latin artist in the world. And among its most striking characteristics is not only not having renounced its roots, but to show them: we all know that it is Portarriqueño because its music presumes its origin incessantly. And that is what has made him one of the most notable financial assets in his country, despite his international draft. An example. One of his greatest recent successes, ‘Newyol‘, it’s a Dembow that sample a song of Andy Montañez and the great combo of Puerto Ricoimportant Portive interpreters of salsa. His video clip shows scenes of the daily life of the Puerto Rican diaspora in New York and shows the statue of freedom with a country’s flag. The lyrics speak of the portorriqueña identity and its traditions. It is just another example in a discography full of winks, but very notable since THE MEME IN SOCIAL NETWORKS He ran like gunpowder, precisely, among Porician immigrants in the United States. 30 days in Puerto Rico. Aware of his power of convocation (in Spain we have also suffered it with the Deluste Fraticide fighting to get tickets For his concerts), Bad Bunny began a 30 -day residence in San Juan, capital of Puerto Rico, which will end on the 14th day before renauding his world tour of Japan and Europe. He does so to compensate that he has not entered the continental United States (many see it as a sign of protest for anti-immigration policies in the country, the artist does not comment and has described his passage through the country as “unnecessary”). Consequence: It has carapacted the tourism and cultural life of the archipelago. 200,000 visitors. They are those that are estimated that this concert will attract Puerto Rico, and at a time when he needs it: when the fertile summer season has just finished. In a The Wall Street Journal article On the subject, a series of fans of the artist talk about how concerts to travel to Puerto Rico far beyond the mere night of the event. Someone will spend six days on the island; Another is going to spend seven thousand dollars on the trip; And relevant personalities such as Alexandria Ocasio-Cortez, LeBron James, Kylian Mbappé Peélope Cruz, Javier Bardem and Jon Hamm have been seen by concerts, with what he has of media echo and advertising for the island. Money for the people. The Non -Lucrative Association Discover Puerto Rico encrypted in 196 million dollars that this flow of visitors will generate in the island’s economy, which is a considerable impulse and that Bad Bunny is perfectly conscious. First -line artists know that their performances move a very important amount of money not only around concerts themselves, but to everything that implies the experience of attending it (consumption, restaurants, hotels). What artists move. Last year, for example, There was talk of the Swiftnomicsthe economy generated by Taylor Swift in its concerts and that in 2024 came to the United States figures. Specifically, around 10,000 million dollars. Bad Bunny has decided that comparable amounts emphasize in his country of origin, which, he says what he says, gives a very special meaning to his decision to dodge the land of the United States for the second consecutive year. In Xataka | Will Smith’s last concert has resulted in enormous public success. Public made with ia

Bugatti decided not to put speakers in a car of four million euros. His secret is a technique of 1881

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Bugatti is giving baby steps in the electrification. Although in 2021 they joined Rimac, the company that manufactures the imposing RIMAC Neverait seems that a 100% electric bugatti It is far. Hybridization is another song and, in 2024, they launched the Tourbillona bestiality of 3.8 million euros in the cheaper and extrasty version. But the craziest is not its specifications, but a car of almost four million euros does not have speakers. It has something better, according to Bugatti: the entire interior is a speaker. And the secret is something called piezoelectricity. Tourbillon. As usual in a bugatti, its specifications They are a real madness. It has a total of 1,800 hp thanks to four engines: a 8.3 -liter V16, atmospheric 1,000 hp that works with three electric motors (two in front and one behind) that provide additional 800 hp. Result? From 0 to 100 km/h in two seconds, 300 in 10 seconds and a maximum speed of 445 km/h. It has a total weight of less than two tons, a T800 carbon monozygasco and is extremely exclusive. There are only 250 units that, together with their price, convert the Tourbillon into A collector’s object. And something curious is that the interior is a minimalist, with three great analog dials inspired by the High Watches and a notable absence of speakers. Dials, not screens Piezoelectricity. It is the name of an effect discovered in 1881 and is a property that has materials such as quartz to allow generating an electric charge when subject to mechanical pressure or tension. When an electric field is applied, they are also physically deform and it is something that can be used in several ways. It is what works Some lighters, watches either even renewable energies. And it is also what allows the Tourbillon not to have speakers because, in essence, the sound we hear is nothing more than a series of vibrations that are transmitted in the air. Mate Rimac, the peculiar CEO of the company, is something that has shown Top Gear in this video in which we can see a ‘naked’ tourbillon: A countercurrent. That the Tourbillon does not have traditional speakers stands out with what the brand did with the Chiron. In that, they presumed Tweeters (the speakers that transmit the acute) with Diamond membrane of a quilate, but in this they have removed them. Mate Rimac, current CEO of the brand, ensures that the Tourbillon has a sound quality “from another universe”, and what it does is use quartz piezoelectric crystals and other synthetic materials that vibrate in a controlled way when receiving an electrical signal. The aerospace carbon and the rest of the internal panels of the cabin act as large acoustic diaphragms. And the sum of all these elements is what makes the cabin generate a surround sound. The monocoque works like a speaker. Sound of other level It makes sense. That is: it does not have the cones, Woofersmagnets and coils that make up the traditional speakerswhich is a huge advantage when it comes to significantly reducing weight. In a hyper -sports, it is something crucial, and it is also something that allows you to free space inside. Structural insulation is also improved by not having to create holes of considerable size to embed the speakers and the deterioration factor suffered by the speakers themselves, which are isolated with rubber pieces so that they do not vibrate when the car is running. Although in cars that are more destined to the garage than to the road, it is not a problem too serious either. 100% bugatti. Turning the car into a speaker is unique. Mercedes already experienced changing the location of the speakers with The SL Roadster Frontbasscarrying the doors speakers to the holes of the feet, but still needing traditional speakers. In the case of Tourbillon, it is a change of philosophy and technology. Mate Rimac has stressed that this movement is 100% Rimac-Bugatti philosophy. “If we don’t do it, Who was going to do it?“Rimac says, who has seen how his Tourbillon becomes another example of the Ultraexclusivity of hypercoches And, in a world in which there are authentic beasts of the road, which is calling more attention is not so much that it is a hypercoche … as the car itself is a speaker. And in the interview he launches a couple of errands to Ferrari and Lamborghini. We will see if they respond. In Xataka | Luxury cars manufacturers already react to US tariff

New Zealand is full of natural treasures. Now he has decided to charge foreign tourists who want to see them

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Mount cook (Aroaki) is one of the most emblematic places in Oceania, a mountain of something More than 3,700 m full -up New Zealand Alps and famous for its snowy peaks. The enclave is fascinating, as is the beach of Cathedral Cove, Milford Track or the Tongariro National Parkall natural treasures of New Zealand. If your government’s plans are ahead in not long foreigners must scratch their pocket to enjoy them. The reason? New Zealand wants to charge them a rate. Surprised friends. The announcement The country’s prime minister, Christopher Luxon, and the Minister of Conservation, Tama Potaka: The Government wants to collect an extra rate to foreigners who visit some of the most popular protected spaces in New Zealand to help conserve them. “Tourists contribute to our economy and nobody wants that to change,” Recognize Luxon. “But many times I have heard from foreign friends his surprise to be able to visit some of the most beautiful places in the world for free.” The great icons. “The places that are special for New Zealand should be protected, so we will give more support to the DOC (Conservation Department) by introducing a position for foreign visitors to access the most crowded spaces “, Confirm The Prime Minister. At least the executive has in mind four of the most iconic spaces in the country: Cathedral Cove/te wahanganui-a-hei, Tongarino crossing, Milford Sound and Aoraki Mount Cookspaces where foreigners usually represent 80% of visits. A figure: € 20. The government not only handles a list of enclaves, it has also thought about a possible rate. In A statement Published this Saturday, the government slides that the “fair” is that foreigners who come to those “special places” pay an extra payment of between 20 and 40 Neozelands dollars per person, which translated into euros is equivalent to a fork of between 10 and 20 euros, more or less. “For the natural heritage that will involve revenues of up to 62 million dollars a year (almost 32 million euros) that will be reimited directly in those same areas, so that we can continue to invest in the places that support much of our tourism sector,” I claim Potaka. The idea is that the fee is paid only by foreigners, not the locals, who can continue to access without costs. “It is our collective heritage and the Kiwis They shouldn’t have to pay. “ Is anything else known? Yes. The newspaper The Guardian Slide That the rates are probably imposed from next year. Another of the keys to which the government is already spinning is how to differentiate foreign visitors from Neozylalands, although it does not seem that this will be a great challenge. “When you go to the Auckland Domain Museum, you have to show that you are from Auckland if you want a different price,” Remember Potaka. The same goes for the differentiated price of the routes. Foreigners pay a little more than the premises and there are different ways to demonstrate it, through passports, certificates, etc. “ Tourism slopes. The government’s decision comes after the Zealander economy Enter technical recession Last year, which has led the government to Search for formulas To stimulate growth. With that backdrop, tourism has revealed a valuable income route. During the last months the government has intensified your promotion, flexible The rules for the arrival of digital nomads and has made it easier for Chinese visitors. As of November, the country will test a visa exemption program for travelers with Chinese passport traveling from Australia with a valid Australian visa. “This will make it easier, cheaper and fast for them to cross the Sea of Tasmania and visit our coasts,” reason Immigration Minister Erica Stanford. The country closed 2024 with 3.3 million of foreign visitors. Are there more changes? Yes. New Zealand not only plans to charge an extra tax foreigners. In it release in which they announce that measure Luxon and Potaka advance their plans to modify the conservation law to facilitate “a new wave of concessions” in sectors such as tourism or agriculture. The reason? The Executive remember That a large part of the territory is protected by its historical, cultural and biodiversity value, and although there are already businesses in that space (shepherds or ski slopes, for example) it is not easy to assemble them. “To do so, a concession is needed, and the concession regime is totally broken. It often has been renewing it for years and leaves companies in a bureaucratic limbo.” The Executive speaks of “obsolete standards” and advances its intention to promote “more employment, growth and higher salaries.” The announcement has already earned you criticism of the environmental organization Forest & Bird. Images | Christian Michel (Flickr) and Bernard Spragg. NZ (Flickr) In Xataka | The north of Spain has been complaining about mass tourism for years. Asturias has discovered the bitter consequences of losing it

A group of friends decided to turn a colleague into an influencer without knowing it. It already has more than 100,000 followers

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Manu Rey is the clown of his group of friends: with a natural ability to make his colleagues laugh, but with no projection outside his intimate circle. Enough to become an influencer overnight? Many of his friends were convinced that yes, and demonstrated it. Influencer by surprise. The influencer Compostelana (this yes, with almost 100,000 followers too) Zoe García He had an illusion: his friend Manu Rey was famous on the Internet. He developed an exposure plan to his friend’s networks and the result has been around one hundred thousand followers on his Instagram account in record time. His friends, headed by Zoe, secretly exposed him, first as a joke and later as a relevant viral phenomenon of summer. In less than a month Manu has almost 100,000 followers On Instagram, to which they join More than 2500 on Tik Tok. 21 Instagram tricks – Tutorial with all secrets! Revelation. “He does not know that this account exists, but he deserves to follow him, because he is that person who deserves 100 % being famous,” said his friends. And the Internet seemed to coincide with them: after their infinite dip in swimming pools and dozenS, in just two weeks I had 30,000 followers, with videos that exceed four million views. His naturalness were undoubted They reveal what they have been doing. The importance of naturalness. The case of Manu Rey demonstrates some things about fame on the Internet. First, that the public appreciates above other characteristics the naturalness and “real being” in front of the camerawhich undoubtedly enters into contradiction with the Behavior of many celebrities. Spontaneity generates a feeling of authenticity that emotionally connects with the audience, especially with the youngest spectators. Collaborative fame. The idea of a person who becomes famous for the collaborative thrust of a group is something absolutely new and typical of the Internet era. Virality is not always a product of a single person: It can arise thanks to the active participation of communities that share, comment and recreate content. The Fans communities, Memes and digital subcultures drive these collaborative trends. @Manu__rey__ Day 19 uploading Manu videos until it finds out 😂 this can be Manu’s last video without being known and it is good that you can see how random it is and what it can do any day because if 😂 he does not know that he exists, but he deserves that you follow him because he is that person who deserves 100% that you do famous 🥹 ♬ Original sound – Manu Rey The fame of all. The fact that social platforms have a network structure (and hence their name), makes the content value increase according to more people share and reinvent it, that is, as collaborate in their creation. This turns fame into a distributed and collaborative phenomenon: those almost 100,000 followers are not only from Manu (which may be unable to maintain the Hype generated now that it has begun to create its own pieces), but A group responsibility. As wine it left. Sudden and not sought on the Internet is a phenomenon even prior to social networks, but has multiplied since, very simple, we can forward videos to thousands of contacts. In many cases, the collaborative activity we are talking about is essential, and so it happened with Multiple protagonists of completely accidental memes (David the child drugged in the dentist to Zöe Roth, the Machiavellian girl of the fire). But we can ride ourselves before the networks, when reaching fame by the force of a meme was an almost titanic task. Our favorites? He Star Wars Kid and Rebecca Black. And he is not a person, but of course, The flame of Ola K ase. Header | Manu Rey In Xataka | 25 memes that have marked the decade from 2010 to 2019

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