Korea

If you are going to install air conditioning, remember what happened to South Korea. It was the architectural disaster of the millennium

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In the 1990s, some of Asia’s densest cities reached concentrate millions of people in urban areas built in just a few decades. In that same period, several studies began to warn that a significant part of the buildings erected during the great economic booms had serious structural deficiencies. In fact, in some inspections after major accidents, it was estimated that only a minority of buildings fully complied security standards. When you grow faster than you can build. In a few decades, South Korea went from the devastation of war to becoming an industrial and urban powerwith a speed of growth that was hardly unprecedented. Furthermore, during the economic boom in the 1980s, the country was chosen to host the 1988 Olympic Games, and an exorbitant number of buildings were built to meet these new needs. That impulse translated into a construction fever where building architectures mattered more than doing them well, and where practices such as cutting costs, accelerating deadlines or ignoring technical warnings became common. In that scenario was born Sampoong Department Storenot as a project exceptionally flawed from the beginning, but as a typical product of an era when progress was measured in square meters and not in safety standards. Air conditioning as a wick. The key point of the tragedy that was about to take place and that ended up turning the department store into the millennium architectural disasterit was not a single error, but a chain of decisions that ended up concentrating all the fragility of the building in an apparently secondary detail: the air conditioning system. As? Apparently, the equipment installed on the roof They weighed tens of tonsfar above what the structure could support, and their accelerated installation did not even follow normal procedures, as they were dragged on the roof, damaging the structure itself. From that moment on, a terrifying image: every vibration when you turn them on widened invisible cracks that toured the building. What should have been an element of comfort became a lethal burden that ended up acting as the final trigger for the collapse, concentrating years of accumulated negligence in a single point. The department store before the disaster Condemned from the plans. The disaster began long before anyone heard creaking in the ceiling. The original project It was a residential block four floors, but was transformed by Lee Joon, future director of the Sampoong Group, to turn it into a large shopping center without properly redesigning the structure. Plus: Due to bans in Seoul that prevented foreign companies from signing contracts in the city, these monstrous buildings were awarded to a handful of South Korean companies. Overwhelmed by pressure, companies decided that it was best to accelerate the pace of work, regardless of the cost. Thus, the diameter of the pillars was reduced from 80 to 60 centimetersand the distance between them was increased to increase the useful surface, columns removed to install escalators, its thickness was reduced to gain commercial space and a fifth floor was added that was never planned. Each modification increased the weight and weakened the resistancewhile companies that warned of the danger were fired and replaced by more accommodating ones. The result was a chaotic building that, on paper, no longer had a safety margin even before opening its doors. Cracks getting bigger. In the months before the collapse, the building gave multiple warnings that something was wrong. Visible cracks appeared, floors vibrated, employees felt dizzy, and engineers warned of a imminent structural failure. The management’s reaction was to close some areas, turn off the air conditioning at the last minute and continue operating normally in the rest of the building. The reason was so simple as devastating: Losing a day of sales in a complex that received thousands of people was unacceptable. Even on the day of the collapse, with cracks of several centimeters and obvious signs of danger, it was decided do not evacuate customers. Images after the collapse The collapse. On the afternoon of June 29, 1995, the building did not explode nor was it the victim of an external attack: he just gave in to the crazy number of negligence. The air conditioning equipment ended up passing through the weakened roof, the columns could not support the accumulated load and the building collapsed. collapsed in a matter of 20 secondscrushing entire plants on top of each other. More than 500 people died and more than a thousand were trapped, many of them in a space that, just a few hours before, symbolized the country’s economic success. It was a destruction so rapid that it turned a shopping center full of life into a mountain of rubble in less than half a minute. Images after the collapse An avoidable tragedy. Rescue efforts continued for weeks, with survivors found even more than two weeks later under the remains of the building. But the magnitude of the disaster revealed an even more disturbing reality: many victims did not die only from the collapse, but due to subsequent failures in emergency management. Meanwhile, investigations confirmed the most obvious: there was not a single cause, but one after another.accumulation of avoidable errorsfrom the use of low-quality materials to business decisions that prioritized immediate profit over any safety criteria. Monument in memory of the collapse Corruption, punishment and a system in question. The collapse not only destroyed a building, but exposed an entire system. Those responsible, starting with owner Lee Joon, were convicted, including several officials involved in corrupt practices, but the impact was much broader. Subsequent inspections revealed that a significant portion of Seoul’s buildings had very serious structural problemswhich forced us to review regulations and reinforce controls. The Sampoong ceased to be an isolated case and became in a symbol of what happens when a society builds too quickly and too badly. The legacy. Today, where the building stood there is no visible trace of the tragedy, but its lesson remains crystal clear. The disaster was not the result of bad luck … Read more

behind is North Korea

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A European company publishes an offer for a remote technological position and, after several filters, hires a candidate who perfectly fits the profile. The resume is solid, the interviews are carried out without problems and, on paper, this incorporation becomes integrated into the team as one more. But there is a possibility that until recently many companies did not even consider: that this worker is not who they say they are. Cybersecurity experts maintain that this phenomenon comes almost exclusively from North Korea, a practice documented in the United States and whose first signs are also beginning to be seen in Europe. The problem of fake employees in Europe. To understand why it is now starting to cause concern in this part of the world, it is worth first looking at what has already happened in the North American country. There, authorities and cybersecurity specialists have been investigating a very specific pattern for years: supposed technology professionals who were actually part of networks linked to Pyongyang. According to data from the Department of Justice, these operations managed to infiltrate more than 300 companies between 2020 and 2024, generating at least $6.8 million in income for the North Korean country. How deception works. The process usually begins with building a compelling professional identity. According to the Financial Timesoperatives can take over inactive LinkedIn accounts or even pay their owners to use them, and from there create apparently legitimate profiles with falsified resumes and recommendations generated by other members of the network. Language models also help them create culturally appropriate names, plausible email addresses, and messages that reduce linguistic or cultural cues that could previously give them away. In the interview phase, technology plays an increasingly important role: these networks can resort to digital masks, avatars or video filters, and when some companies tighten controls, they also go so far as to pay real intermediaries to appear on video calls in their place. The success of this scheme is not explained only by the technological tools used by false candidates. It also has to do with a structural weakness within many organizations. According to cybersecurity experts cited by the aforementioned newspaper, the hiring process has rarely been considered a corporate security front. For years it has been managed mainly from human resources, with controls designed to evaluate talent, not to detect infiltration operations. That approach has left a vulnerability that these networks are exploiting. Once inside the company. Getting through the hiring process is only the first phase of the operation. Some of these schemes include intercepting the laptops that companies send to their new employees to work remotely. After accessing the equipment, operatives can connect from other locations and carry out their work activity using tools based on language models and chatbots. This system allows them to fulfill the tasks assigned by the company and, in some cases, manage several technological jobs at the same time. Furthermore, the risk is not limited to collecting salaries; some also steal information or infect systems with malware. For threat analysts, the first signs of expansion towards Europe are already visible. According to information collected by the Financial Times, researchers have identified signs that networks linked to North Korea are trying to reproduce in the region the same model that was previously observed in the North American country. One of the elements that has attracted attention is the appearance in the United Kingdom of the so-called laptop farmsspaces where remotely connected laptops are concentrated so that operatives can work as if they were physically in the country. This type of infrastructure suggests that the scheme could also be beginning to be replicated in Europe. Images | Xataka with Nano Banana In Xataka | We knew that North Korea has been infiltrating workers into Western companies for years. Now we know how they do it

disarm South Korea against the North’s new nuclear “toy”

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It we count a few days ago. There are military infrastructures so scarce and sophisticated that there are barely a handful of them on the entire planet. Some are designed to detect missiles at gigantic distances and cost a fortune, others are installed in allied countries thousands of kilometers from where they are manufactured. When several of those pieces disappear from the board At the same time, the security of entire regions may begin to depend on movements occurring on the other side of the world. A war that eats up the shields of the planet. The offensive against Iran has triggered a strategic domino effect that goes far beyond the Middle East. After the Iranian attacks on US critical infrastructureWashington met an unexpected problem: Several of its most sophisticated warning and tracking systems (those unique radars capable of detecting and coordinating defense against ballistic missiles) were left damaged or destroyeddrastically reducing surveillance capacity. Of the eight most advanced radars of this type that the United States possesses, four were offside. That means another similar strike could leave Washington virtually blind to new waves of missiles or drones. Faced with this risk, the priority became protecting the US bases deployed in the Gulf and the Levant. The result has been a decision that reveals the extent to which the war against Iran is straining the global defense architecture: the United States has begun to withdraw Asian anti-missile systems to reinforce its shield in the Middle East. Plan B. The solution adopted by the Pentagon has been to move pieces from one of the most sensitive boards on the planet: the korean peninsula. For years, the THAAD system deployed in South Korea was presented as the key piece to intercept North Korean missiles before they reached Seoul or US bases. That decision sparked protests localities and tensions with China and Russia due to the powerful radar associated with the system. Now, almost a decade later, parts of that shield are being disassembled and loaded on transport planes heading to the Middle East. And not only that, because the transfer is not limited to THAAD. It is also studied move Patriot batteries and other defensive assets towards US bases in Saudi Arabia or the United Arab Emirates to protect them from possible Iranian retaliation with drones and missiles. For Seoul, the scene is extremely disturbing: Defenses designed to stop attacks from the North are being sent thousands of miles away to sustain a war on another continent. THAAD The strategic cost of a war. They remembered in the Guardian that the withdrawal of these systems has generated a wave of concern in South Korea and Japan, two of the pillars of architecture American military in Asia. South Korea hosts about 28,500 U.S. troops and relies heavily on Washington’s defensive umbrella to balance North Korea’s nuclear arsenal. Although the South Korean government insists that its deterrence capacity remains intact, many analysts they fear that Pyongyang interprets the move as an opportunity to test the limits of the alliance. Japan, for its part, observes with the same concern how American destroyers based in Yokosuka move towards the Arabian Sea, while in Tokyo the debate grows on whether US bases in the country could end up involved in conflicts outside the Asian theater. The question that floats in both capitals is uncomfortable: to what extent the war against Iran is draining military resources that were intended to contain North Korea or China. Hyunmoo-3 cruise missile on display during South Korea’s 65th military anniversary parade Pyongyang and a lesson. They remembered this week on CNN that, in North Korea, events have reinforced a conviction that has been guiding its strategy for decades: the nuclear weapon It is the only real life insurance in front of Washington. The destiny of leaders who abandoned or never developed nuclear weapons (from Gaddafi to the recent bombings against Iran that ended with his supreme leader) is constantly repeated in North Korean propaganda as a warning. For Kim Jong Un, the conclusion seems simple, because giving up the bomb means opening the door to operations regime change. Therefore, while the United States focuses its attention on the Middle East, Pyongyang accelerates its nuclear program and continues to develop missiles capable of carrying nuclear warheads to the mainland United States. North Korea already possesses, in fact, dozens of warheads and enough material to produce many more, which completely changes the risk calculus for any power contemplating direct military intervention. The new nuclear “toy”. In parallel, the North has presented one of the most ambitious projects of its military modernization: the destroyer Choe Hyona 5,000-ton ship that represents the most important leap in its navy in decades. During its first sea trials, the ship launched strategic cruise missiles under the direct supervision of Kim Jong Un and displayed a battery of up to 104 missiles of different types thanks to an expanded vertical launch system. The regime intends to build at least ten ships of this class in the coming years and convert its navy into a force capable of projecting power beyond the peninsula. The program also includes the progressive integration of nuclear weapons into naval forces, a change that would expand the platforms from which Pyongyang could launch nuclear attacks. Kim and the Iranian example. The war in Iran has also reopened a broader strategic debate in Pyongyang. Kim Jong Un and his inner circle are analyzing each phase of the American operation: from the ability to locate enemy leaders to the speed with which Washington can pass from diplomacy to action military. In that sense, possibly the memory of the failure of Hanoi summit In 2019 it continues to weigh in that calculation. At the time, Kim believed a deal with Trump was close and returned home with nothing. Since then, North Korea has strengthened its association with Russiasending ammunition and troops for the war in Ukraine in exchange for fuel, food and possibly military technology. However, the lack … Read more

South Korea has had the most catastrophic birth rate in the world for years. And now it has finally managed to grow

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For a few years now, talking about demographics in South Korea has made it necessary to first take out a clinex package. Despite all his attempts (and there have been not a few) the country seemed condemned to suffer an uncontrollable ‘bleed’ of birth rates and see the seams of its economy tighten. It may sound exaggerated, but it is good to remember that he said goodbye to 2024 by declaring “super aged” and that there are academics who warn that the nation is emptying (literally). With that backdrop, Seoul has started 2026 with a positive fact: wins babies. And it also does so for the second consecutive year. The big question that arises now is… Are we facing a change in trend or just a mirage? The figure: 254,457. It is provisional data (the definitio will not arrive until the summer), but even so it has arrived like manna in a country accustomed to every piece of news about demographics involving a national drama. Last year South Korea registered 254,457 birthsa good balance no matter where you look at it. To begin with because it means 6.8% more that in 2024 and leaves the largest percentage increase since 2007; but those are only two of the possible readings. More babies per woman. Another interesting reading is the one that tells us about the “fertility rate”, the average number of babies that (at a statistical level) a woman is expected to have throughout her reproductive life. A few years ago that indicator plummeted to 0.72very far from the “replacement rate” (2.1 children per woman) that allows societies to remain stable. The data is still below that red line, but at least it has grown: in 2025 it passed from 0.75 to 0.8. Not only that. Reuters remember that the South Korean Government had optimistic estimates that suggested that this rate would grow to 0.75 in 2025 and 0.8 in 2026, which appears to be recovering positions faster than expected. In Seoul the trend is even more pronounced. There the indicator rose 8.9%, going from 0.53 to 0.63. The data is still very poor and they are far away to solve the problem that Korea has, but they suggest a change of cycle. Breaking the bad streak. That the birth rate is increasing in South Korea is news, but it is even more so if (as is the case) that growth is maintained for two years. In 2024 the country has already registered a positive fact (breaking up with eight exercises of consecutive falls) that now invites us to think about whether it has really found the right way to encourage its young people to have more offspring. Of course, the country has invested time, efforts and especially economic resources in that objective, in which it is played from the social sustainability and the march of his industry to issues as relevant as national defense. More weddings, more babies. 2025 has not only been a good year in maternity hospitals. It has also been for the wedding planners. Marriages increased by 8.1% in 2025, reinforcing the 14.8% rebound already recorded in 2024. This is good news because, in a conservative society like South Korea (the percentage of births outside of marriage It’s surprisingly low.), weddings are often considered an early indicator of a rebound in birth rates. Trend or mirage? That’s the million dollar question. That South Korea has been trying to activate its birth rate for years is undeniable, as is the fact that it has invested large resources in this effort and that they have been involved in the effort since the public institutions to the business world. However, there are other factors at play that suggest that the recent growth in the South Korean birth rate could be more circumstantial than structural. That is to say, in reality we would be facing a kind of demographic ‘mirage’. The hangover of the pandemic. When explaining the phenomenon, there are those who point to the influence of the pandemic. Not so much in the birth rate itself as in marriages. It is true that more South Koreans are getting tired and that this indicator will probably influence the birth rate in the coming years, but it is also true that many couples had to postpone their plans during the pandemic. “The number of marriages has increased for 21 consecutive months, from April 2024 to December last year, as couples who had delayed their marriages due to COVID-19 have tied the knot,” recognize Park Hyun-jung, director of the government office that analyzes population trends. He himself admits that today it is very difficult to establish a clear “correlation” between government policies and improved birth rates. A demographic with ‘echo’. There are those who point out, however, another factor that would be directly influencing South Korean demographics: history. The explanation I broke it down Rapahel Rashid recently in Guardian and provides an alternative theory. More babies have been born in the South Korea of ​​2024 or 2025 simply because the same thing already happened in the Korea of ​​30 years ago. To be more precise, more or less during the first half of the 1990s (1991-1995) there was a peak of around 3.6 million of babies who today enter their thirties and begin to become parents themselves. Reviewing history. We explain ourselves. Paradoxical as it may be, in the 1950s and 1960s Korea had a very different problem than today: a very high fertility rate which led authorities to launch family planning programs. The objective: guarantee the country’s recovery after the war. The message that was launched was very simple: have fewer children (two, one) and guarantee them a better life. It worked so well that by the early 1980s the fertility rate had fallen below the replacement margin and Seoul decided change course. By doing so, it favored the rebound that would now be heating up the birth rate. According to that theory, what we see today is actually a … Read more

The US chip industry is being forged in Silicon Valley. Curiously, the hammer is held by South Korea

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The United States has embarked on a journey of technological sovereignty. It has some of the largest and most cutting-edge technology companiesbut they depend on foreign companies. That’s why, Appield Materials has put 5 billion dollars on the table seeking US technological hegemony. And, in this ambitious project, it is not an American who has slipped in as founding partner of the EPIC Center. It’s Samsung. EPIC. It’s a “modest” name for a $5 billion facility that will be in the heart of Silicon Valley. The name comes from Equipment and Process Innovation and Commercialization and is the spearhead of American investment in research and development of advanced semiconductor equipment. Its objective is to accelerate the development of equipment and processes to create advanced memory chips, shortening traditional cycles when developing cutting-edge chips. The installation is imposingwith more than 16,700 m² of clean room and is expected to come into operation this spring. Samsung. And, in that ambitious objective, is the South Korean company. The alliance is to address one of the semiconductor industry’s most important challenges: the long time required to bring new chip technologies to market. from research to production. The EPIC Center is not a competition for the European ASMLbut something complementary to shorten those processes that can take between 10 and 15 years. And Samsung will be there as one of the founding partners. Samsung Electronics CEO Young Hyun Jun commented that the collaboration will allow “advance in cutting-edge semiconductor equipment technologies.” The EPIC Center Expansion. Samsung is one of the most important foundries in the world and, in the era of artificial intelligence, it is consolidating itself as a pillar by being the first that will supply NVIDIA of the new HBM4 memories. Its presence at the EPIC Center seems like a key strategic move, but it is not the only advance that the company has recently made on American soil. In that pursuit of creating high-bandwidth memory and advanced systems, Samsung has a facility in TaylorTexas, to advance the production of 2 nanometer chips. Foreign industrial fabric. One of Donald Trump’s goals was to recover the American industrial fabric with American companies and American labor. That’s why he ‘rescued’ Intel a few months ago with the aim that the company was his great foundry. And it is having its fruits: Intel has risen from the ashes with new advanced processors and is positioning itself to supply both NVIDIA and Apple. However, what is also arriving is foreign muscle like Samsung and something more serious: TSMC. The Taiwanese giant is the company on which the entire semiconductor and device industry pivots, and it is increasingly becoming making more land in the United States to manufacture in the country and continue with a diversification project which includes Europe. That is to say, the United States is reindustrializing and is taking steps to have an authoritative voice in the semiconductor manufacturing industry, but much of that muscle belongs to the same old foreign companies… that will simply now also produce in the United States. HBM4. Meanwhile, Samsung continues to do its thing. Not only are they at full production HBM4 memoriesbut also investigating the possible replacement for that technology: DRAM memories in which Intel and SoftBank are also taking steps. And in addition to their own Exynos for their mobiles, there are sources who claim that ByteDance, TikTok’s parent company, is developing its own chip for artificial intelligence and is in talks with Samsung for it to be manufactured. Images | Applied Materials (edited) In Xataka | China’s future in the chip industry is in the hands of a single, almost unknown company: SiCarrier

North Korea believed the threat was miles from its border. A video has revealed that it is a few meters away with a huge warhead

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For years, North Korea has built your security on the idea that the most dangerous thing came from afar and could be seen coming in time. But on the peninsula, threats do not always come from the other side of the world: sometimes they develop much closer than anyone imagined. A “monster” missile. a video has revealed that South Korea has begun to operationally deploy the Hyunmoo-5its largest ballistic missile to date and one of the most peculiar in the world due to the combination of size and mission. Although it remains shrouded in secrecy and there are no publicly confirmed test launches, its input in units indicates that Seoul already considers it a real instrument of deterrence. A weapon designed for an extreme scenario on the peninsula, where the problem is not just attacking, but hitting what is buried, protected and designed to survive. The key: the head. What it places to Hyunmoo-5 In a category of its own is its warhead gigantic penetrationmuch heavier than that of usual conventional missiles. Where it is normal to carry loads of less than a ton, here we are talking about a block that can be around several tons, with an important part dedicated to dense metal and structure to pierce before detonating. The logic is simple and we have seen it before in the United States MOP: enter the ground at enormous speed, break through like a kinetic hammer and then explode once inside, attacking bunkers, command centers, warehouses and shelters designed to withstand traditional attacks. Ballistic bunker-buster. In terms of effect, it is reminiscent of bunker buster bombs launched from a planebut with a decisive difference: here it is not falling from a bomber at subsonic speed, but rather hits like a ballistic projectile at speeds close to hypersonic or directly hypersonic. This multiplies the penetration capacity by pure impact energyeven before counting the explosion. It does not make the weapon “nuclear,” because the type of destruction is different, but it does create a conventional tool with the power of entry and demolition that seeks to get closer to what a regime fears most: losing its underground shelters. Ceremony celebrating the 65th anniversary of the Armed Forces of the Republic of Korea The mystery of scope. The huge warhead penalizes the range, and that is why many estimates They place their radius of action around about 600 kilometersmore typical of a short-range missile despite the size of the set. For South Korea that is not a problem, because the priority objective is close and it’s concrete: Hardened facilities in North Korea. Still, if the load were lightened, it could reach much greater distances, even entering intermediate-range missile parameters, opening the door to broader regional readouts. Total design freedom. For decades, Seoul developed missiles under agreed limits with Washington, first very strict and then increasingly relaxeduntil those guidelines disappeared completely in 2021. That change was not symbolic: it came at the pace of North Korea’s advance in missiles and nuclear weapons, and left South Korea with room to create heavier, more capable systems with greater range options. Hyunmoo-4 had already raised the bar with a powerful charge, but Hyunmoo-5 represents the definitive jump to the idea of ​​“demolition power” as a main feature. The three-way strategy. Plus: the Hyunmoo-5 is integrated into the South Korean scheme designed to avoid or respond to a North Korean nuclear attack, with three pillars that complement each other: a preemptive strike plan on nuclear and missile capabilities if deemed inevitable, an air and missile defense to intercept launches, and massive conventional retaliation against leadership and strategic infrastructure if the North strikes first. On that board, the missile serves both to punish and to decapitate capabilities, because its specialty is attacking what the adversary hides underground to guarantee its continuity. Deterrence and escalation. They counted the TWZ analysts that the South Korean bet aims to maintain a “balance of terror” with increasingly forceful conventional means, but it also fuels an uncomfortable debate about the future. If Seoul one day decided to pursue a nuclear arsenal of its own, a missile from this family would be a natural candidateand a nuclear charge would also be much lighter than the current conventional one, which would expand range and flexibility. Meanwhile, the mere existence of Hyunmoo-5 already serves as an unmistakable message: even without crossing the nuclear threshold, South Korea wants the ability to open any relevant bunker and force Pyongyang to assume that his depth no longer guarantees security. Beyond Pyongyang. In public, South Korea frames these weapons as an answer to North Korea, but the regional background weighs more and more. Have a missile potentially adaptable in range and with a devastating payload add margin facing scenarios where the threat is not only from North Korea, but also from nearby powers such as China or Russia. The idea of ​​​​increasing their survival and employment options with future naval platforms is even contemplated, following the trend global from “arsenal ships”because in deterrence it is not enough to have the weapon: we must also guarantee that it will remain alive when the time comes to use it. Image | Lightrocket, 촬영 – 이헌구 기자 In Xataka | “It’s a level 10 Godzilla, but they only see a tiger”: South Korea’s surprising response to North Korea’s rearmament In Xataka | If the question is what has North Korea achieved in the last four years, the answer is simple: an unimaginable arsenal

and that includes products from Korea

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Entering Mercadona and finding empty shelves in the cosmetics section is no longer surprising. What was once an almost automatic purchase—gel, deodorant, a basic cream—has transformed into a treasure hunt driven by social media: 3.50 euro products They sell out, they are recommended as if they were high-end and They generate videos with millions of views. It does not happen in a specialized perfumery or in Sephora, but between preparations and delicatessen. In the last year and a half, the white label Deliplus has gone from being a functional and cheap option to becoming one of the great engines of skincare in Spain. And not only because of price. What is happening in the aisles of Mercadona is the visible symptom of something deeper: a change in the way of consuming beauty, in the perception of luxury and in the growing—and now structural—influence of Korean cosmetics. Before the Korean aesthetic became explicit in its launches, Mercadona had already been training its consumers in a different logic for some time. In the last two years, Deliplus has intensified its presence with products that go far beyond basic care: serums with promises botox-likepatches, facial treatments, perfumes inspired by great houses and cosmetics designed to function as dupes of the high range. The strategy is to detect trends, replicate them quickly and place them in an everyday and massive environment, where the low price reduces the perceived purchase risk to almost zero. The result is not only sales volume, but a cultural phenomenon: the supermarket cosmetics aisle converted into a new aspirational showcase. Trying stops being a thoughtful decision and becomes an impulsive gesture. It is on this basis – a brand already accustomed to virality, to dupe and immediate consumption—where the codes of Korean cosmetics fit with special ease. The settlement of K-Beauty Korean cosmetics, known as K-Beautyhas not prevailed only for its products, but for a combination of industry, culture and digital marketing that has been going on for more than a decade expanding outside of South Korea. In economic terms, Korea has established itself as one of the great cosmetic powers in the world. since last year compete directly with historical giants like France or the United States. The K-Beauty It has ceased to be a niche fashion and has become a structural force in the global market, with a presence in pharmacies, department stores and European supermarkets. But its success goes beyond the numbers. Korea has been able to sell a specific idea of ​​beauty: compared to the traditional Western approach, which is more corrective and focused on treating visible problems, Korean cosmetics has built his story around prevention, care of the skin barrier and consistency from an early age. It is not about covering up imperfections, but rather preventing them from appearing. Hence aspirational concepts like the glass skin: luminous, uniform and healthy skin. This approach fits especially well into the logic of the algorithm. Step-by-step routines, visual formats, assets with recognizable names and photogenic results turn the K-beauty in perfect content for TikTok and Instagram. Added to this is the cultural weight of Hallyu u “Korean wave”: music, series and aesthetics that reinforce the association between Korea and cosmetic innovation. Mercadona does not adopt this philosophy in all its complexity, but it does translate its codes to European mass consumption: sticksessences, “all-in-one” products, language of star assets and visible promises in a short time. Koreanness works here as a cultural shortcut: it evokes care, modernity and efficiency without needing to explain the entire system behind it. One of the clearest examples is the Facial Clean detox & illuminating stick facial mask, which costs 3.50 euros. As explained Trendsit is a stick mask—very common in Asian cosmetics—whose format and message of quick results explain a good part of its success. However, compared to the narrative of “it works for everyone”, the first crack appears when the dermatological criterion comes into play. “There are no miracle creams”: the warning that does not go viral The dermatologist Almudena Nuño, who we have interviewedmakes it clear from the beginning: there are no universal or miraculous products. “The same cosmetic can be wonderful for one person and disastrous for another,” he explains. The difference is not in the price or the virality, but in the type of skin, in habits and in the rest of the products that are being used. In the specific case of this type of masks with clays, Nuño emphasizes that they can work well on combination or oily skin because they help absorb sebum and mattify, but they can be irritating on sensitive skin or skin with previous pathology. “When you see completely opposite opinions – some love it and others it destroys their skin – it is not because the product is good or bad, but because it is being used without criteria.” For the dermatologist, this is one of the big problems of the skincare viral: the promise of an immediate result detached from the context of use. The stick mask is no exception. In recent months, Mercadona has launched facial essences, hydrating mists, products with hyaluronic acid microcapsules and cosmetics that are deliberately placed in concrete steps of the Korean routine —after the toner and before the serum—. They are no longer just selling a cream: they are selling a way to take care of your skin. The problem, according to Nuño, is that they try to replicate a complete ritual with one or two products. “Korean cosmetics work because they are accompanied by habits: strict sun protection, consistency from an early age, careful diet, medical treatments when necessary. Here we want the result without everything else.” However, this phenomenon cannot be understood without the economic and cultural context. Mercadona has perfected what has been called the luxury of hallway: products reminiscent in texture, packaging or effect to high-end cosmetics—Lancôme, Dior, Shiseido—eliminating the price barrier. You don’t just buy a functional product; you buy the feeling of participating in a global trend. This … Read more

that it would not have happened to North Korea for a very simple reason

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When we talk about isolated and sanctioned states, an enclave usually emerges in the conversation at some point. North Korea has every chance to join that list of nations with dubious qualifications. And yet, after the attack from Washington to Caracasone idea is repeated insistently: this would not have happened to Pyongyang. That uncomfortable idea. Yes, after the attack, a phrase is repeating in the analyzesgatherings and networks:“This would not have happened to North Korea”. It is not an ideological slogan or a gratuitous provocation, but an almost empirical verification that points to the heart of the real international system, not the one taught in manuals. The reason: Venezuela lacks nuclear weapons, and North Korea has intercontinental ballistic missiles armed with nuclear warheads capable of reaching US territory. That difference, alone, explains much more than decades of resolutions, treaties and solemn declarations on sovereignty, legality and world order. International legality as a story. It happens that the operation against Venezuela has been described by jurists and international organizations as a flagrant violation of international law. However, that sentence has not had (nor does it seem that it will have) practical consequences. It has not stopped the operation, nor reversed its effects nor imposed real costs on the actor who carried it out. From that perspective, it is not an anomaly of the system, it is, rather, its normal functioning. International legality has never been an independent coercive mechanism, but a regulatory framework whose effectiveness ultimately depends on the balance of power. When this balance does not exist, the law is reduced to a moral language that accompanies the facts, but does not condition them. Nuclear deterrence: the frontier. The contrast with North Korea is revealing. We are talking about a nation capable of launching missiles simply because the “neighbor” visits China. Pyongyang is an isolated, sanctioned State, with a violation history of human rights and UN resolutions against them much more extensive than the Venezuelan one. And yet, no one is seriously considering a direct military operation to capture their leader or impose regime change by force. The reason is starkly simple: North Korea may respond with what we call nuclear escalation. In that sense, deterrence does not guarantee peace or justice, of course, but it does guarantee survival. In the real international system, the nuclear weapon functions as the only fully recognized life insurance. Iran and Venezuela. The Iran situation fits the same logic. Tehran has been getting closer for years to the nuclear thresholdaware that Libya, Iraq or Venezuela show the fate of States that renounce (or do not arrive in time) to this type of deterrence. Until Iran definitively crosses that line, it remains exposed to limited attacks, sabotage, targeted assassinations and indirect military pressure. Venezuela, without a nuclear program or credible deterrence umbrella, has proven to be even more vulnerable: not only to sanctions or pressure, but to a direct intervention designed to “extirpate” the political leadership, just as it has happened. The Non-Proliferation Treaty. He Nuclear Non-Proliferation Treaty It was born with an implicit promise: States that renounced nuclear weapons would obtain collective security and respect for their sovereignty. What’s happening? that the reality has denied that promise over and over again. At least until now, no non-nuclear state has been defended militarily by the international system against a great power determined to act. On the contrary, states that have managed to equip themselves with nuclear deterrents (from North Korea to Pakistan) have ensured their practical inviolability, regardless of their internal or external behavior. The message that other countries draw seems obvious and deeply destabilizing: following the rules does not protect you, but having the damn bomb does. USA and the royal hierarchy. If you also want, the Venezuelan operation It does not inaugurate this logic, but it makes it visible in an almost pedagogical way. The United States has not acted outside the international system, but from its top. It has shown that the global hierarchy remains asymmetrical and that sovereignty is conditional for those who cannot impose an intolerable cost on an aggressor. Seen this way, the comparison with North Korea is not an anti-Western provocation, but rather an a priori, realistic reading of the facts: the law is applied where there is balance, and where there is none, force rules. What we don’t want to say. This being the case, the lesson left by the attack on Venezuela is uncomfortable because it dismantles decades of rhetoric, or almost so. International legality has not disappeared now, perhaps because it has never existed as an autonomous shield. It has always been a reflection of power. and North Korea is not untouchable because he is right, but because he can just destroy. Venezuela was not attacked because it is more illegitimate, of course, but because in that sense it is weaker. That is why Iran is moving towards the nuclear thresholdbecause he has learned that lesson by observing others. That the international system does not reward compliance, but rather the ability to deter. Everything else is story. Image | GoodFon, Gary Todd In Xataka | North Korea is sending its soldiers to the most sinister place in Ukraine: one where drones are not the problem, but where you step In Xataka | The North Koreans are hungry, so they have started hunting tigers. It’s just the tip of the iceberg

South Korea has designed a rover with wheels that change size to explore them

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The dream of colonizing the Moon has been around since we set foot in it more than five decades ago. Settling on our satellite poses innumerable challenges; from how to get oxygen, what the food should be likeeven of course what is the best place to do it. We already have an answer to the latter: in caves. The problem is that you have to explore them first. A new rover. They count in Futurism that a team of South Korean scientists and researchers have designed a rover specially designed for the exploration of these lunar caves. The work has been published in Science Roboticswhich includes a video showing how the rover is capable of moving through difficult terrain, withstanding extreme temperatures and even being launched from a drone without suffering damage. The key is in the wheels. They are made up of metal sheets assembled to form a type of helix. The peculiar thing is that the wheels are soft and are capable of changing their diameter from 23 to 50 centimeters. This makes it much easier for you to overcome obstacles, enter smaller gaps when necessary, and also cushion falls. It is a very simple design, without hinges or bearings or complex parts; They simply fold or unfold by torsion, as if they were a spring. Moon cavesyes. As we said, there are many, but the main one is that the conditions are extreme. During the day, the temperature can reach 127ºC and at night it drops to -173ºC, which is not feasible. There is also the problem of long-term radiation. This is on the surface, but there is good news and that is that the Moon has a series of pits or caves where the temperature is much more stable, around 17ºC. A lunar tunnel. There is still more. By mid-2024 NASA discovered a huge cave in the Mare Tranquillitiatis crater, near the area where the Apollo 11 mission landed in 1969. It is estimated that the cave (actually a lava tube) measures about 45 meters wide and reaches up to 80 meters long, and the ground is also quite flat, so placing a settlement inside it could be viable. At the moment this cave has not been explored, although Solutions have already been proposed to do so. Artemis Program. Returning to the Moon is one of the most important space projects currently underway. Artemis It not only proposes setting foot on our satellite again, but also establishing our presence on it. The first unmanned mission was launched in 2022 and the plan is that Artemis II takeoff in February 2026. Artemis III will be the first manned mission, although this could still be missing several years. Image | Kaist In Xataka | We are sending cannabis samples to space. They are going to be key to knowing if we can colonize the Moon or Mars

South Korea just turned on AX K1. “An AI for everyone” that puts the country in the race between China and the US

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The race for artificial intelligence It is the new diamond of the economy of many countries. one to whom they are throwing money as if the world were going to end and that it is having serious implications on issues that affect citizens such as energyhe employment and with one last controversy: the exorbitant price of RAM. The great powers they want to be sovereign in this field, and South Korea has just light his first hyperscale artificial intelligence model. His name could be some son of Elon Musk: AX K1. In short. Developed by the giant SK Telecom, AX K1 is a model that has 519 billion total parameters, although during inference, which is the practical use case, it “only” activates about 33 billion. It’s still accurate (as accurate as an AI can be) but consumes far fewer resources. That 519B – A33B mode is based on the ‘architecture’mixture of experts‘ that selects in real time and dynamically the optimal parameter subsets for each task. These parameters are like the neural connections that allow the model to “learn” during training, and the fact that South Korea already has a hyperscale model is a huge leap in the country’s position within the global picture of AI. Master Model. The design of this model allows stable performance in tasks such as advanced reasoning, mathematics and multilingual comprehension, but there is also an interesting concept: it works as a “Master Model”. These models are the ones that transfer knowledge to smaller models. While the master knows everything, the lighter model is specialized in a specific task. And, although the large model consumes an enormous amount of resources, the “student” that inherits complex capabilities without having to manage so many parameters can run on devices and environments with more limited resources. For example, the AX K1 with those 512B can “transfer its knowledge” to those below the 70B scale, much more specialized and cheaper. “As Korea’s leading AI company, we will continue to push forward our efforts to deliver AI for everyone” – Tae Yoon Kim “AI for everyone”. In less words: the master model allows the expansion of AI to be accelerated because the hyperscale is used for research, but the lower scale is used for more everyday products. And, precisely, that is what SK Telecom seeks: for its IOA to be the basis on which the country operates. In collaboration with different universities, associations and thanks to the memory manufacturer SK Hynix –one of the giants of the sector and part of SK Telecom-, the company hopes it will be the foundation of an “AI for all.” This implies that they will deploy it in their services and, as it is open source, its API can be the basis of other models in university, business and even national ecosystems. In fact, there is already talk of very specific solutions, such as access to AI through text messages and even phone calls, but also multilingual search services and even a boost for AI in video games. And, of course, for humanoid robotics either for education. The great advantage that the consortium that owns AX K1 has is that it is one of the largest groups in the world, with a presence in the semiconductor, telephone, transportation, construction, energy and video game industries. Therefore, you can easily scale this technology. Third in contention. SK Telecom has confirmed that it plans to continue expanding its model with agent-based execution and those 519Bs allow Korea to become “one of the top three artificial intelligence nations in the world,” in the words of Tae Yoon Kimone of those responsible for the model. The group’s intention is to help “consolidate South Korea as one of the world’s top three artificial intelligence nations,” a race that is taking place resources difficult to contextualize in both the United States and China and which is crushing markets like RAM for consumers. Image | SK Telecom In Xataka | The exorbitant deployment of data centers for AI has a new problem: salt caverns

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